IBM Power Systems

Naming and Usage Guidelines

for the February 9 Launch

Release Level
Version 3.0

February 9, 2010

Document Owners:
Terry Brennan (brennant@us.ibm.com)
Bill Smith (usasmith@us.ibm.com)

Got a question about naming? Contact Terry.

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IBM Power Systems Server Naming and Usage Guidelines

Using the IBM Power Systems server names requires careful adherence to IBM standards and guidelines,
as well as an understanding of the product, the name and the messaging behind it.
Using consistent terminology and messaging around the IBM Power Systems product set and the value
it creates for clients is essential for IBMs success and brand name acceptance in the marketplace.
The following guidelines are designed to Illustrate how and when to correctly use and incorporate new
IBM Power Systems naming and messaging conventions.
It is everyones responsibility to protect and maintain this valuable trademark asset and build recognition for
this new product set and the future of the IBM AIX, Linux and IBM i operating system platforms. These
standards apply to all IBM employees, contractors, agencies and Business Partners for both internal and
external uses including:

Product families or categories, official product names

Specific offering and solution names
Collateral, newsletters, case studies, presentations, promotions and signage
Web site content, URLs,
Web casts, Web lectures, events and conferences
Media and public relations activities: releases, quotes, speeches, and speaking engagements
Consultant and analyst deliverables
Communications, advertising pieces, campaigns, themes, taglines, and/or slogans
Training programs, training events, tools, books, certifications, accreditations, awards
New IBM business units, customer centers, buildings, organizations, teams, employee titles.

This document contains a Quick Overview of IBM Power Systems Naming Guidelines and is followed by a
more detailed description of the Naming Guidelines.
The most current changes to this document are highlighted.
Change History:
2/9/10
Updated with POWER7 systems
10/20/09
Updated with PowerHA and VMControl
04/28/09
Updated with IBM Systems Software, POWER6+
10/30/08
Updated some minor errors and changes to terminology
10/07/08
Updated the document with Power 560 and included a page on logos.
06/06/08:
Added a page 13 for technical documentation naming guidelines
05/05/08:
Added Naming Guidelines for use of AIX or i in other software product names

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Trademarks
A. Adding trademarks to a document/presentation

Always trademark the first use of a trademarked term in a document. An exception can be
made when the term is in the title of a document or page. Typically, we do not trademark
terms in the document title
B. General rules when using trademarked terms

Trademarked terms should be used as adjectives except in titles and headings. Do not split a
trademarked term at a line break move the entire term to the next line instead.
C. This is a list of IBM trademarks commonly used in Power Systems documents:

Active Memory
AIX
AIX 5L
AIX 6 (logo)
Balanced Warehouse
BladeCenter
Blue Gene
Blue Gene/L
Blue Gene/P
Built on IBM Express Portfolio (logo)
CacheFlow
Chipkill (No longer trademarked)
Cool Blue
DB2
DB2 Universal Database
eServer
EnergyScale
General Parallel File System
GPFS
HACMP
i5/OS
i5/OS (logo)
IBM (logo)

Power (only when used in Power 5xx)

Power Systems
Power Systems Software
POWER4
POWER4+
POWER5
POWER5+
POWER6
POWER6+
POWER7
Power Architecture (Notice that Power is not
capitalized in this phrase.)
POWER Hypervisor (Notice that hypervisor
by itself is a generic word and is not d)
PowerPC
pSeries
pureScale
SQL/400
System i
System i5
System p
System p5
System Storage
System x
System z
System z9
Tivoli
TurboCore
IBM Systems Director VMControl
WebSphere
Workload Partitions Manager

IBM Systems Director Active Energy Manager

IBM Systems Director VMControl

iSeries
Micro-Partitioning
OpenPower
OS/400
PowerHA
PowerVM
POWER

D. This is a list of trademarks owned by other parties that we recognize and trademark in Power

Systems documents:
UNIX
Linux
Microsoft
Windows
Intel
AMD Opteron

Xeon
Itanium
Core2
Java
AltiVec
InfiniBand

E. Other company, product, or service names may be trademarks or service marks of others.

But we do not have to include their trademark symbols in our documents unless we want to
do it as a courtesy to a partner.

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Summary Page -- Naming Guidelines for Power Systems

Official Name

Description

Comment

Organization Name
IBM Power Systems

Overall name of the team that is

responsible for POWER
processor-based offerings.

IBM is the brand. IBM Systems is the

sub-brand. Power Systems is the family
name. Power Systems is now a .

Family Naming
IBM Power Systems

IBM Power platform, servers,

offerings or solutions
POWER7 Systems
(NOT Power7 Systems, NOT
Power 7 Systems, NOT
POWER 7 Systems)

IBM Power Systems is the name of a family of offerings that can include
combinations of IBM Power servers and systems software optionally with
storage, middleware, solutions, services, and/or financing. Note:
Trademark the phrase Power Systems regardless if the words POWER or
Power have been trademarked previously.
The name of the family of servers based on POWER processors. (includes
the Power 750, 755, 770 and 780 (based on POWER7 technology) and the
Power 520, 550, 560, 570, 575 and 595 (based on POWER6 technology),
the System p5 570, the eServer p5 570, the pSeries, the i570, the i5-570, the
iSeries, the AS/400, etc.)
These can be used to describe offerings from the Power Systems team. This
includes servers, software, solutions and services.
POWER7 Systems is also
This term can be used to include
allowed when attempting to
POWER7 blades if and when they are
emphasize both the new
announced in the future.
POWER7 technology as well as
the systems aspects.

Product Naming
Legally POWER and Power are interchangeable. However, for branding purposes, POWER is to be used
when referring to the processor or processor technology and Power is to be used when referring to
hardware (such as the servers themselves) and software products that run on those servers.
IBM Power 750 Express, IBM The official name of one of the POWER7 processor-based servers that run
Power 755, IBM Power 770,
the AIX, IBM i and Linux operating systems. The first time a system is
IBM Power 780
mentioned in a document, this long name must be used.
If the word Power has not been shown with a trademark previously in a
document, it should be trademarked in the server name the first time that it
appears, i.e. IBM Power 750.
IBM Power 595, IBM Power
The official name of one of the POWER6* processor-based servers that run
570, IBM Power 560 Express, the AIX, IBM i and Linux operating systems. The same trademarking rules
IBM Power 550 Express, IBM apply.
Power 520 Express, IBM
Power 575, BladeCenter JS12,
JS22, JS23 & JS43 Express
Power 750, Power 755, Power Preferable short name.
Used after full name first appears. For
770, Power 780, Power 595,
Never shorten this to p750 or
example, after Power 750 Express has
Power 570, Power 560
P750 or p-750 or p 750.
appeared as a short name, Power 750
Express, Power 550 Express,
can then be used.
Power 520 Express, Power 575
Note: 595 will be used as the example in the rest of the guidance in this document. The same guidance
applies to the 570, 560, 550 and 520.
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JS12 Express, JS22 Express,

JS23 Express, JS43 Express
750

Model 750
The POWER6* 570
Power 570/32, Power 570/16
Power 750s or 750s
Power 750s or 750s

Preferable short name. It is

Used after full name first appears. As an
acceptable to use JSxx when
example, you can use JS23 for the short
referring to the various blade
name after JS23 Express has been used.
servers as a group.
Acceptable short name to use in Acceptable anywhere in technical docs.
a paragraph only after Power
750 is used in marketing
documentation.
Acceptable short name EXCEPT why say model when you could say
Power? Only use Model 750 if there is a good reason to use model.
Only use when distinguishing between old and new models, i.e. the
POWER5 and POWER6* 570
Acceptable when contrasting systems. See p. 14 for further explanation.
Plural form
Cant pluralize the long name
Possessive form for short names Avoid possessive unless absolutely
necessary. Not allowed for long names.

Software Naming
IBM Systems Software

The official name of the category of infrastructure software

General
Power 770, Power 570, p570
Power 750/770/780
Power 595, 570 and 550
Power 595, 570 or 550

Listing individual names

Acceptable combination names

List from newest to oldest

Avoid mixing POWER6 or POWER6+
models with POWER7 models when
using /

BladeCenter
Note: The IBM POWER processor-based BladeCenter servers are part of the overall Power Systems Server
family but, to leverage the strength and market affinity of IBM BladeCenter, they carry that branding scheme.
You should view the blade servers as a natural extension of the Power Systems Server portfolio with the
added benefits of being part of BladeCenter.
BladeCenter
The IBM sub-brand that includes all BladeCenter offerings
BladeCenter chassis, server,
These are some of the words that can be used after BladeCenter.
blade server, technology,
platform
BladeCenter JS23 Express,
The most current POWER6* processor-based BladeCenter offerings
BladeCenter JS43 Express
JS12 Express, JS22 Express,
Preferable short name. Acceptable
Used after full name first appears.
JS23 Express, JS43 Express
to use JSxx when referring to the
You can use JS23 for the short name
Followed by JS23 or JS43
various blade servers as a group.
after JS23 Express has been used.
BladeCenter JS23/43
Acceptable term to use to describe the new offering.
JS23 Express server
Acceptable terms
JS43 Express blade server

Express Edition Naming

Power 750 Express AIX
Edition
Power 520 Express i Edition
BladeCenter JS22 Express
Linux Edition

The correct way to specify the

Notice that Linux Edition was
name of the Express model when previously named OpenPower Edition.
it is loaded with the primary
operating system it has been
ordered with.

* Note that some models use the POWER6+ processor.

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Acceptable Terms
Power Systems, Power Systems Software, Power Systems servers
Power servers, platform, Power offerings
Power 595, Power 570, Power 560, Power 520, Power 550
POWER6 595, POWER5 595, POWER5+ 595 (when distinguishing new systems from old)
Power Systems revenue, Power Systems programs, Power Systems share
Power user groups, Power virtualization, Power systems management, Power operating systems, Power
availability
BladeCenter JS23 Express, JS43 Express, JS23 Express server, JS43 Express blade, JS23 Express blade
server

Dont and Dos

Dont Use:

Do Use:

Power = (the New Power Equations)

POWER Systems
Power 7 Systems, Power7 Systems
POWER 7 Systems
Power Systems platform
P750 or P750 or I750
p6-570 or i6-570
p570 or i570
System p 570 or System i 570
System p570 or System i570
System-p570 or System-i570
the p server or the i server

Power your planet.

Power Systems
POWER7 Systems
POWER7 Systems
Power platform
Power 750
Power 570
Power 570
Power 570
Power 570
Power 570
the Power server

the POWER7 server

p5-570 (for POWER6 systems)
Power7 or Power 7
Power Systems processor
Power blade or POWER blade
POWER blade
MMA
ICE
AIX EE
Deskside/Desk side (for the 520 or 550)
9406-MMA (used as a name)
power capping
power savings mode

the POWER7 processor-based server

Power 570
POWER7
POWER7 or POWER processor
BladeCenter JS22 or Power Architecture blade
POWER processor-based blade
9406-MMA
IBM Compliance Expert
AIX Enterprise Edition
Tower or Stand-alone
Power 570 (this is the name of the system)
energy capping
energy savings mode

570 or Model 570 (short names) when its unclear if you are referring to POWER5 or POWER6 or when you
mean both
Advanced POWER Virtualization or (APV)

PowerVM

Confusing:

Not Confusing:

The 570 is xx% faster than the p5-570.

p5-570

The Power 570 (or POWER6 570) is xx% faster than the

(That first sentence is correct and accurate but a client probably wouldnt understand the distinction.)

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Naming Guidelines for AIX operating systems

The name of the UNIX operating system provided by IBM for Power servers is AIX. For versions 5.1
through 5.3, it was previously named AIX 5L. Prior to that, it was called AIX. So this is a return to the
original naming of AIX. These are the guidelines for proper usage of these names.

Official Name

Description

Comment

Official Long Names

IBM AIX *
IBM AIX Enterprise Edition
IBM AIX Version 6.1

The long name of the IBM version

of the UNIX operating system
The long name of the bundle of
AIX and management components
The official name of the latest
version of AIX

IBM AIX Version 5.3

IBM AIX Version 5.2

The unofficial names of the last

two versions of AIX 5L

IBM AIX Version 4.3,

IBM AIX Version 4.2,
IBM AIX Version x.x

The long names of versions 4.3, 4.2

and versions before.

Use when referring to the operating

system in general.
AIX EE is NOT an approved short
name.
Use when you need to refer to the
specific release and distinguish it from
other releases.
We are encouraging the use of IBM AIX
Version 5.3 in marketing materials. In
other words, stop using the 5L in
marketing materials.

Short Names
AIX
AIX 6

AIX 6.1, AIX 5.3, AIX 4.3

or AIX V6.1, AIX V5.3, etc.

The short name to use when

referring to AIX in general.
The preferred short name of AIX
Version 6.1 and beyond; Use
wherever and whenever possible
in marketing collateral.
Acceptable short names of specific
versions.

We are trying to emphasize this name

in all marketing collateral.
To be used when the specific version
number is needed, especially in
technical documentation

Remember that AIX is a registered trademark. The rules for trademarking apply. Trademarked terms
should be used as adjectives except in titles and headings. Do not split a trademarked term
at a line break move the entire term to the next line instead.
AIX is an adjective. AIX 6 is a noun or an adjective.
Example: The latest version of the IBM AIX operating system is AIX V6.1. Once installed,
AIX 6 is designed to provide levels of service and security never before seen in the UNIX
market.
Also acceptable: The latest version of the IBM AIX operating system is Version 6.1. Once
installed, AIX 6 is designed to provide levels of service and security never before seen in the
UNIX market.
IBM Compliance Expert Express Edition assists administrators with PCI (Payment Card Industry
Data Security Standard) and DoD STIG (Department of Defense Security Technical
Implantation Guide.) ICE is NOT an acceptable short name for this offering.

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* If you know that the actual long name of AIX is IBM Advanced Interactive eXecutive for
POWER, then you win a prize and need to get a life.

-8-

Naming Guidelines for IBM i (previously known as i5/OS)

IBM i is an integrated software operating environment, a highly scalable architecture that integrates
relational database, security, Web services, networking and storage management capabilities. It provides a
broad and highly stable database and middleware foundation for efficiently deploying business processing
applications, with support for over 5,000 solutions from over 2,500 ISVs.

Official Name
IBM i
(Short name: i)
IBM i family
IBM i 6.1
(Short name: i 6)
IBM i 5.4

IBM i5/OS V5R3

IBM OS/400 V5R2
i

i family
i 6, IBM i 6

i 6.1,
i V6.1, i V6R1
i 5.4
i V5.4, i V5R4
i5/OS V5R3
OS/400 V5R2

Description
Official Long Names
The integrated operating environment
formerly referred to as i5/OS that runs
on Power servers.

Comment

Use when referring to the

operating system specifically.
Must be used with first use and
in headings.
The term used to refer to all the versions and releases of IBM i, i5/OS, and
OS/400 operating systems
The marketing name of the newest
Use when you need to refer to
version of IBM i formerly referred to as the specific release and
i5/OS V6R1
distinguish it from other
releases.
The marketing name of a current version Use when you need to refer to
of IBM i formerly referred to as i5/OS
the specific release and
V5R4
distinguish it from other
releases.
The names of previous IBM i family
These releases are no longer
versions are not changed.
marketed.
Short Names
The short name to use when referring to In formal documents, use on
IBM i in general. Use in phrases like i the second occurrence and only
solutions, i applications, i
after the IBM i is used at
community.
least once.
The short name of the family name
The preferred short general names of
For the short name, we
IBM i 6.1 and beyond; Use wherever
recommend using i 6
and whenever possible in marketing
collateral.
Short names of the newest version of
For the short name, we
IBM i
recommend using i 6
Short names for the previous version of
For the short name, we
IBM i
recommend using i 5.4
The short names of previous i family
These releases are no longer
versions are not changed.
marketed.

Notice: There are no trademarks for IBM i or simply i (except the registered trademark on IBM
and we never show that.)

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Dont Use:
i/OS, iOS, i OS
IBM/i, IBM-i, IBM_i
i operating system

Do Use:
IBM i or simply i
IBM i
IBM i or simply i

These guidelines are to be used when referring to the product name in formal marketing
documents. In conversation and presentations i may be used as an adjective, but in formal
marketing documents, such as spec sheets and brochures that reference the product name, use the
guidelines above. So for example, you can use i solutions in a presentation, but in a formal
marketing document you should reference IBM i solutions.
Under no circumstances are i/OS, iOS, and i OS to be used as short names for the product, in
speech, presentations, or any marketing deliverable.
Examples for Formal Written Marketing Deliverables

IBM i, the new name for i5/OS, runs on Power servers. In fact, the Power 595, 570, 550,
and 520 all now run i, AIX and Linux.
The operating system that runs on the i Editions of the Power 520 is IBM i
o After first use: the i Editions of the Power 520 run i. The Linux and AIX operating
systems can also be installed.
i5/OS, now IBM i, is known for its high degree of integration.
o After first use: i5/OS, now simply i, is known for its high degree of integration.
The IBM Power 595 runs AIX, IBM i, and Linux.
o After first use: The Power 595 runs AIX, i and Linux.
The Power server runs AIX, Linux and IBM i.
o After first use: The Power server runs AIX, Linux and i.
The IBM Power 595 supports AIX V5.3, AIX V6.1, i 6.1, and i 5.4.
The IBM Power 595 supports AIX V5.3 or later and i 5.4 or later.
The latest release of the IBM i, i 6, introduces support for software encryption.
IBM i 6.1 offers significantly improved Java performance compared to IBM i 5.4.
o After first use: i 6 offers significantly improved Java performance compared to i
5.4.
IBM i includes an integrated Web application server.
o After first use: IBM i includes an integrated Web application server.
IBM System i and IBM System p platforms are unifying the value of their servers into a
single, powerful lineup of servers based on industry-leading POWER6 processor
technology with support for IBM i (formerly known as i5/OS), IBM AIX and Linux.
The Power 520 Express Edition is the entry member of the portfolio, supporting both IBM
i 5.4 and IBM i 6.1 (formerly known as i5/OS V5R4 and i5/OS V6R1).
o After first use: The Power 520 Express Edition is the entry member of the portfolio,
supporting both i 5.4 and i 6.1 (formerly known as i5/OS V5R4 and i5/OS V6R1).
Clients have a choice of running AIX, IBM i or Linux operating systems
o After first use: Clients have a choice of running AIX, i or Linux.
You have the ability to run AIX, IBM i or Linux applications on one server.
o After first use: You have the ability to run AIX, i or Linux applications on one
server.
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- 11 -

Naming Guidelines for Linux operating systems running on Power servers

In the past, we have used the phrase Linux on POWER to refer to Linux operating systems in
general running on Power Systems. We are dropping the reference to POWER or Power in our
Linux naming. Just use Linux. No short form is needed. Do not use LoP, L4P or LfP as a
short form write out Linux every time.
It is possible that the phrase Linux on Power servers or Linux on Power Systems might be
used in a sentence (Example: Running Linux on Power servers will provide better availability
than running Linux on other platforms.)
Linux is a registered trademark and should have a mark on first use. In the list of
attributions, you must have this statement: Linux is a trademark of Linus Torvalds in the
United States, other countries, or both.
Notice that the correct product names from the distributions are SUSE Linux Enterprise Server
10 for POWER and Red Hat Enterprise Linux for POWER. When referencing the names of those
products, you must use the entire name. These naming guidelines for Linux do not apply to
the names of these two products.

Dont Use:

Do Use:

Power Linux, POWER Linux, or pLinux

Linux on POWER, Linux for Power

Linux
Linux

Naming Guidelines for listing all three operating environments together

When listing all three operating systems that run on Power servers, the IBM AIX operating system and
the IBM i operating system should be listed first. Here are some examples of how to do it:
Choice of AIX, IBM i or Linux operating systems (the first time you list all three)
ability to run AIX, i or Linux applications on one server..(the rest of the document, you can
use this)

Naming Guidelines for use of Power, AIX or i in software product names

When using our operating system names as part of a software product name, we will use i
consistently with our current use of AIX and we will use Power instead of Power Systems.
We will use, for example:
Full name:
IBM WebSphere Application Server for i
Full name:
IBM WebSphere Application Server for AIX
And we will not use:
Full name:
IBM WebSphere Application Server for IBM i
Full name:
IBM WebSphere Application Server for IBM AIX
So it would also be IBM DB2 for i and IBM PowerHA for i etc.
Systems Director Naming
IBM Systems Director for Power Systems
IBM Systems Director Express Edition for Power
IBM Systems Director Standard Edition for Power
IBM Systems Director Enterprise Edition for Power
IBM Systems Director VMControl Express Edition for Power
IBM Systems Director VMControl Standard Edition for Power
IBM Systems Director VMControl Enterprise Edition for Power
IBM Systems Director Active Energy Manager for Power Systems
IBM Systems Director Network Control V1.1

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IBM Systems Director Service and Support Manager V6.1

IBM Systems Director Transition Manager for HP Systems Insight Manager V6.1
IBM Systems Director Migration Tool V6.1

- 13 -

Naming Guidelines for PowerVM

PowerVM is the name of the family of technologies, capabilities and offerings that deliver industry-leading
virtualization on Power Systems. PowerVM was formerly known as System p Virtualization. PowerVM now
includes Advanced Power Virtualization offerings on System p (which are now called PowerVM Editions)
and logical partitioning on System i.

Official Name

Description

Comment

Official Long Names

IBM PowerVM
(Short name: PowerVM)

The name of the family of

technologies, capabilities and
offerings that deliver
virtualization on Power Systems

PowerVM Editions

The set of offerings that deliver

advanced virtualization function
on Power Systems
All advanced virtualization
functions except Live Partition
Mobility (LPM)
Includes all Standard Edition
functions plus LPM
Introductory virtualization
offering available only on
selected servers
Term that can be used to describe
the full set of virtualization
offerings on IBM Power servers

PowerVM Standard Edition

PowerVM Enterprise Edition
PowerVM Express Edition
PowerVM technology,
offerings

PowerVM was formerly known as

System p virtualization. PowerVM now
includes what was called Advanced
POWER Virtualization offerings on AIX
and Linux systems (which are now
called PowerVM Editions) and logical
partitioning on i Editions
Formerly known as APV
Formerly know as APV Standard
Edition
Formerly known as APV Enterprise
Edition

PowerVM (Technologies, capabilities and offerings (not comprehensive))

AIX

AIX Live Application Mobility

PowerVM Workload Partitions

PowerVM Workload Partitions Manager

PowerVM Micro-Partitioning

Components of PowerVM Editions (not exhaustive)

Live Partition Mobility (a feature of PowerVM Enterprise Edition)

Active Memory Sharing

Multiple Shared Processor Pools (a feature of PowerVM Standard and Enterprise Editions with
POWER6 (except POWER6 processor-based blades))

Shared Dedicated Capacity (a feature of PowerVM Editions on POWER6 processor-based servers)

PowerVM Lx86 (a feature of PowerVM Editions)

- 14 -

Naming Guidelines for PowerHA

IBM PowerHA is the name of the family of solutions and offerings that deliver industry-leading clustering
for high availability and scalability for IBM Power Systems. Like PowerVM, the PowerHA name is part of
the integrated naming and branding approach to IBM Systems Software
There is no logo for PowerHA.

Official Name

Description

Comment

Official Long Names

IBM PowerHA
(Short name: PowerHA)

Family name

The PowerHA name replaces the names

that were formerly know as HACMP for
AIX and Linux, HASM for i5/OS

PowerHA SystemMirror for

AIX
PowerHA for i

The disk clustering management

and monitoring products for AIX
A disk clustering product for IBM
i
A distributed database
A component within the DB2
pureScale offering
A logical replication product for
IBM i .

Formerly known as HACMP for AIX

DB2 pureScale
PowerHA pureScale
iCluster for i

Formerly known as HASM for i5/OS

New product
The cluster interconnect technology
Formerly known as IBM DataMirror
iCluster

Formal name usage in publications, RFAs etc

PowerHA SystemMirror for AIX
PowerHA pureScale
When used in conjunction with Editions
PowerHA SystemMirror for AIX Standard Edition
PowerHA SystemMirror for AIX Enterprise Edition
(No editions planned for the pureScale offering)

Naming Guidelines for Systems Director VMControl

IBM Systems Director VMControl is the name of the family of offerings that deliver industry-leading
virtualization management capabilities for PowerVM and IBM Power Systems.
There is no logo for VMControl.

Always start by using the full product name ' IBM Systems Director VMControl ' in any
official IBM document. After that, the short name VMControl is allowed.
The entire phrase is trademarked. The term VMControl by itself is not trademarked.
Always use 'VMControl' in the same color, font, size, type, and style as the rest of the
name in all occurrences. 'VMControl' should not stand out in any specific way.
Do not use colors or fonts similar to those used by VMware. Here is an example of the
color and font to not use:

- 15 -

Naming Guidelines for Power Systems in Technical Documentation

Naming in Technical Documentation

First Use in the document and
at the beginning of every
chapter
Second use
Third and subsequent uses
Occasionally

Use the full Hollywood name (IBM Power 520 Express, IBM Power
595) followed by the MTM.
Use the full MTM
It is allowable to use just the model number.
It is a good idea to occasionally repeat the full Hollywood name or the full
MTM, especially in longer chapters. Use your discretion.

It is essential to associate the Hollywood name with the MTM before using the MTM by itself.
After the MTM has been used by itself, then it is acceptable to use the model number by itself.
But the primary focus of technical documentation at all times should be clarity for the reader.
Example:
This is the IBM Redbooks publication that supports running the XXX application on the IBM
Power 550 Express (machine type and model 9409-M50) when running the IBM i operating
system. The 9409-M50 is a rack-mounted server with up to four POWER6 processors. When
configuring an M50, it is essential to include the boot drive.

1st/2nd/3rd Use Detail

IBM Power 520 Express (MTM 9407-M15)
IBM Power 520 Express (MTM 9408-M25)
IBM Power 520 Express (MTM 8203-E4A)
IBM Power 550 Express (MTM 9409-M50)
IBM Power 520 Express (MTM 8204-E8A)

9407-M15
9408-M25
8203-E4A
9409-M50
8204-E8A

M15
M25
E4A
M50
E8A

Naming Guidelines for other offerings

Long Names
IBM Systems Director Express Edition for Power
IBM Systems Director Standard Edition for Power
Standard
IBM Systems Director Enterprise Edition for Power
Enterprise

ShortNames
Systems Director Express
Systems Director
Systems Director

Official name: IBM Performance Management for Power Systems

Short name: PM for Power Systems
PM for Power Systems is a new 'umbrella' name incorporating PM for System i and PM for
System p
Official name: IBM Compliance Expert
Short name: Compliance Expert
Official name: DB2 pureScale

- 16 -

Naming Guidelines for the 32-core Power 570

Power 570 Naming

IBM Power 570 with up to 32
cores
Power 570 with up to 16
cores
Power 570/32
Power 570/16

This text can be used in documents or for long descriptions which can be
used in the context of drawing a contrast with the original Power 570 or
with each other. The IBM can be dropped if the full name IBM Power
570 has already appeared in the document.
Only use these abbreviations when comparing and contrasting between the
32-core and 16-core versions. Otherwise, just say Power 570.

Power 570/32
Power 570/16

These are acceptable short descriptions for comparisons in charts and tables
but these must be accompanied by footnotes as indicated in the next two
rows. Once these terms have been introduced and the footnotes included,
these terms can be used for later comparisons in the charts or other tables
without footnotes. These terms can also be used in comparisons in
documents after the long text is introduced.
Required footnote : The Power 570 with up to 32-core capability
Required footnote: The Power 570 with up to 16-core capability

Text Example:
The IBM Power 570 with up to 32 cores has more level 3 cache than the Power 570
with up to 16 cores. As a matter of fact, the Power 570/32 delivers more performance
while

using a similar amount of energy as the Power 570/16.

Chart Example:
Positioning
Frequency
Memory per core

Power 570/161
4 nodes of 4 cores each
3.5 - 5.0 GHz
48 GB

Power 570/322
4 nodes of 8 cores each
4.2 GHz
24 GB

1. The Power 570 with up to 16-core capability

2. The Power 570 with up to 32-core capability

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General Guidelines
A. Related Products, Offerings and Feature Treatment
Products, offerings and features that currently refer to the System p or System i platforms that will be
extended to support the Power Systems family will have their names updated at a convenient time such as
a new release or a new version.
For example: The ABC Middleware for System p for V1.1 can become The ABC Middleware for Power
Systems at V1.2 release.
Please refer to the Naming Guidelines chart in this publication for further help with names or discuss
potential name changes with Bill Smith (usasmith@us.ibm.com)
B. Personal Titles
Power Systems should be used in titles. It is not necessary to add the trademark in a title.
John Q Smith
Sales Representative
IBM Power Systems

John Q Smith
Product Manager
IBM Power Systems

C. What about terms like power savings and power management?

Generally avoid using the generic word power when energy would be just as effective in marketing
claims. Obviously, things like power switch, power cables, etc. are not covered by this guideline.
D. Cores vs. Ways
When describing a system, the Power Systems team uses the term 2-core, 4-core, n-core instead of 2-way,
4-way, n-way. The term way should no longer be used.
E. Processors vs. Chips vs. Cores
Avoid using the term processor by itself. Include processor core if that is the topic. Include processor
chip if that is the reference. The competition uses confusion on these terms to market against IBM. Dont
give them the opportunity.

A processor core is a functional unit within a computing device that interprets and executes
instructions. A processor core consists of at least an instruction control unit and one or more
arithmetic units, logic units, or both. With multi-core technology each core is considered a
processor.
F. Quad-Core Modules
Use quad-core module the first time this term is introduced in a document. The first two words are
hyphenated together. Use QCM thereafter.
G. BladeCenter JS21
The JS21 does not use POWER processors; it uses PowerPC processors. Therefore, it is incorrect to call
them POWER blades or POWER processor-based blades. Correct terms include PowerPC processorbased blade servers and Power Architecture technology-based blade servers.
H. Random Other Naming
PCI Express is an industry standard term with official short names of PCIe. PCI-E is used
often, but, is not official. It should not be written as PCI-Express.

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The correct name of anything to do with Micro-Partitioning uses the hyphen, i.e. micropartition, micro-partitions. Do not ever use micropartitions or micro partitions.
I.

Graphic Identifiers (formerly known as logos)

Use the new graphic identifiers for the AIX, IBM i and Linux (instead of the penguin) operating
systems..
There is no Power Systems graphic identifier. If you are creating signage and want to feature
Power Systems, it is recommended that the typeface used is Bodoni Reg. Helvetica can be
used if it looks better in a given situation.
There are graphic identifiers for PowerVM, Power Systems Software, AIX, i and Linux. These
graphic identifiers can be used in any collateral.
There is also a graphic identifier that was built using the Built on Power logo from Power.org
together with the word POWER6. This graphic identifier can be used once on the cover of any
document that contains information about Power servers and again on the first page or chart
that contains information about Power servers or any specific Power server. Do not overuse
this graphic identifier.
J. Striving for clarity with the 570 and 595 in promotions, etc.
The title should use IBM Power 570.
In the text, the first time the product is referenced, it must be called the IBM Power 570. If
you want to call out the technology, then follow the name with with POWER6 processorbased technology.
After that, the short name of POWER6 570 can be used. This guideline applies to the other
Power servers as well.
K. The Use of POWER6+
We are now allowing the use of POWER6+ in marketing documentation.
L. Tower vs. Deskside
Please use the word tower to describe both the 520 and 550. Deskside implies office
environment and we do not pass office sound requirements in many nations around the world.
Standalone is also completely acceptable instead of Deskside and is typically used in
technical documentation.

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Specialty Footnotes
Anytime you mention energy capping or energy savings mode together with any
statement about performance, this footnote must be used.
Energy savings mode and energy capping enable the server to use less energy by
decreasing the processor frequency which can affect systems performance.
Anytime you mention an optional feature or benefit from that feature AND also any
pricing, a footnote must be used (so that people can see that this feature will affect the
price.)
Live Partition Mobility requires the purchase of the optional PowerVM Enterprise
Edition.
Energy capping or energy savings mode requires the purchase of optional features of IBM
Systems Director Active Energy Manager.
PowerVM Standard Edition is an optional feature except on the BladeCenter JS12and
JS22 and the p5-590 and p5-595.
Anytime you mention an optional feature that is not available on all
systems, a footnote must be used if the text is not clearly referring to a system where the
feature comes standard.
Power capping is not available on the System p 570 and all systems that are not
POWER6
processor-based.

On

education decks, include this footnote on every page:

This document is for IBM and IBM Business Partner use only. It
is not intended for client distribution or use with clients.

When mentioning unannounced products or statements of direction or intent, include this

footnote on the page where they are mentioned:
This statement represent IBMs current intent and objectives and is subject to change
or
withdrawal without notice.

- 20 -

Correct Capitalization
Active Memory Expansion
Active Memory Sharing
Capacity BackUp (CBU is acceptable if abbreviation is first defined)
Chipkill (this term is no longer trademarked)
Cold-node Repair
Concurrent Maintenance
Capacity on Demand (CoD)
Trial CoD
On/Off CoD
Capacity Upgrade on Demand (CUoD)
Utility CoD
dynamic deallocation
dynamic load management
dynamic logical partitioning (DLPAR is acceptable if the abbreviation is first defined)
First Failure Data Capture
Hardware Decimal Floating-Point
Hot-Node Add
Hot-Node Repair
IBM i operating system
IBM i
Integrated Virtual Ethernet
Intelligent Cache
Intelligent Energy
Intelligent Threads
logical partitioning (LPAR is acceptable if the abbreviation is first defined)
Live Application Mobility (LAM is acceptable after first use if the abbreviation is first defined)
Live Partition Mobility (LPM is acceptable after first use if the abbreviation is first defined)
MaxCore
memory protection keys
midmarket
multiple page sizes
Multiple Shared Processor Pools
operating system (OS is acceptable if the abbreviation is first defined)
Processor Instruction Retry
Power Architecture
service processor
Shared Dedicated Capacity
simultaneous multithreading (SMT is acceptable if the abbreviation is first defined)
storage keys
Utility CoD
Virtual I/O Server (VIOS is acceptable if abbreviation is first defined)
Workload Partitions (WPAR)
Always capitalize Go Green & Save; Manage Growth, Complexity & Risk; Realize Innovation.
And always use the "&" sign instead of spelling out and.

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Logos
It is important that the correct logos are used in marketing documentation. Here are the logos that have
been approved for use in Power Systems.

There is a new logo for PowerHA.

We use this logo on our servers to indicate that they are running POWER7 technology:

and POWER6 technology:

We use these logos for the operating systems that run on POWER6 and POWER7 processors:

(Notice that the IBM i logo does not have a trademark.)

This is the logo for IBM Systems Software:

This is the logo for PowerVM:

This is the logo for IBM Systems Director:

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