Marketing

No. 05 7 October 2003

Europe Region Bulletin

Europe Edition Marketing Bulletin No. 5, 7 October 2003

MasterCard International Incorporated

What is MasterCard MoneySend?

MasterCard MoneySend is a funds transfer service run by MasterCard
Europe on behalf of its member banks to allow cardholders to send and
receive money via their MasterCard or Maestro card.
MoneySend allows cardholders to send and receive money faster and in a
more convenient way than ever before. Members using this service have
an opportunity to gain more revenue from a new market segment for cards
and also to reduce their existing costs of funds transfers.
The MasterCard MoneySend service:

is an issuer-branded Web site and an issuer-branded call center that can

also be integrated with issuer e and m-banking sites or other consumer
sites
uses the existing fast and efficient MasterCard International network to
process the transfer of funds
can be integrated with MasterCard SecureCode
is in line with the EU directive on cross-border funds transfer
respects FATF recommendations on anti-money laundering

How does it Work?

Funds Transfer Today
Transferring funds today involves a lot of administration. The person
wishing to make such a transfer has to complete lots of details including
address of recipient bank, address of recipient, IBAN numbers , BIC
numbers, all of which takes a lot of time and money to complete.

Funds Transfer with MoneySend

MoneySend makes life a lot easier for cardholders. Using MasterCard
MoneySend a cardholder simply goes the Web site of their bank or calls
their bank via a mobile phone, enters their password and then specifies
how much money to send, which card to debit and who is the recipient.
The receiver of the money can be identified as simply an e-mail address, a
mobile phone number or the MasterCard or Maestro PAN.
The MasterCard MoneySend platform translates the recipients e-mail or
GSM number into an associated PAN and then routes the transaction over
the MasterCard network.

Europe Edition Marketing Bulletin No. 5, 7 October 2003

MasterCard International Incorporated

Send using E-mail, GSM or PAN

Allowing cardholders to send money using mobile phone numbers and email addresses provides a much simpler experience compared to other
funds transfer methods currently in use. Cardholders can still enter the
PAN as the recipient identification if both the sender and receiver know
and are comfortable with using this number.

What is the objective of MasterCard MoneySend?

The objective of MasterCard MoneySend is to:

make it easy for members to offer their cardholders a fast, cost efficient
and more convenient way of sending money abroad.

help our members take a share of the growing market for money
remittance in Europe (currently growing at a rate of 5 billion euro per
annum). This covers mainly the market of families, relatives and
friends living abroad. The increasingly international life style of the
European citizens has created a growing demand for such a service in
all EU countries.

provide our banks with a payment product for the increasing 5million
of e-auctioneers in Europe with a card based payment instrument that
facilitates the sale of personal goods and services in an international
environment

Who are the first banks to benefit from the

MasterCard MoneySend service?
The first banks to benefit from this service are Royal Bank of Scotland in
the UK and CartaSi in Italy.

What are the benefits to members?

By using the MasterCard MoneySend service, you can:

boost your revenues from transfers among the millions of Maestro cards
linked to bank accounts, and MasterCard cards
enter the funds transfer market quickly while minimizing operational
effort and costs
add a new exciting service to existing cards
focus on marketing the service to cardholders while MasterCard
operates the service on your behalf
leverage your banks investment in SecureCode
reduce your costs and processing time due to direct bank-to-bank funds
transfers over MasterCard network using Straight Through Processing
better monitoring and traceability of fund transfer transactions via
MoneySend
strengthen security management in line with EU and FATF anti-money
laundering recommendations

Europe Edition Marketing Bulletin No. 5, 7 October 2003

MasterCard International Incorporated

What are the benefits to cardholders?

You can attract new cardholder business by passing on the following
benefits to your customers:

convenience: cardholders can send money anytime anywhere -the

transfer is made through the Internet or the mobile phone

simple to use: you only need to know either the mobile phone
number, e-mail or PAN of the recipient no more long lists of bank
and account address details to remember.

confidence: The sender and the recipient can receive an e-mail or an

SMS confirming that the money has been transferred

savings in money and time: its cheaper and faster than other ways of
making cross-border transfers

peace of mind: the transfer goes securely through the bank and the
card details are not revealed to the other party

MoneySend features for members

The MasterCard MoneySend hosting platform offers you the following great
features:

your bank can control how much is sent, how often each transaction is
made by the cardholder

branding and customizing your Website and Call Center for your bank

interface to SecureCode and e and m-banking platforms

feature rich: Allowing the cardholder to send funds, request funds, view
transaction history, send/receive e-mail and SMS messaging notices

multiple languages available for Issuers

secure remote access to the MoneySend platform through MasterCard

Online. This includes, but is not limited to:
cardholder account management either through a batch file or via
MasterCard OnLine.
reporting tools (statistics on traffic, history, security)

authenticating the cardholder

either by MasterCards own dual-factor authentication mechanism

using a mobile Interactive Voice Response call back feature. This
involves two separate authentication processes for increased
security.

or by the issuers current authentication mechanism (using

MasterCard SecureCode or his current mechanism for Internet
banking)

Europe Edition Marketing Bulletin No. 5, 7 October 2003

MasterCard International Incorporated

Next Steps?
If want more information, or to evaluate the MasterCard MoneySend service
please contact your account manager or:
E-mail:

olivier_denis@mastercard.com

Europe Edition Marketing Bulletin No. 5, 7 October 2003

MasterCard International Incorporated