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SUPER ASIA MOTORS PVT LTD

Table of Content

ACKNOWLEDGMENT
DEDICATION
BACK GROUND OF STUDY
EXECUTIVE SUMMARY
HISTORY OF INDUSTRY IN PAKISTAN
SUPER ASIA HISTORY
VISION, MISSION AND VALUES
SUPER ASIA PRODUCTS AND SERVICES
ORGANIZATIONAL STRUCTURE
SUPER ASIA KEY PERSONS
SUPER ASIA INTERNSHIP EXPERIENCE (LEARNING)
SWOT ANALYSIS
PEST ANALYSIS
MARKET ANALYSIS
PRODUCT LIFE CYCLE
FINANCE DEPARTMENT (FINANCIALSTATEMENTS)
RATIO ANALYSIS
RECOMENDATION
CONCLUSION

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ACKNOWLEDGMENT

Feeling grateful or appreciative of someone or something in your life


actually attracts more of the things that you appreciate and value on to your
life

W
e first of all indebted to the lord of our life & of everything in the universe
for his help in project. The task was impossible without the help of Almighty
Allahs help. We are also thankful to our parents for their tiresome efforts in
bringing us to this stage.
We are very much thankful for the supervisors of our institutes Respected
Rector Prof. Dr. Mohammad Nizamuddin.
We wish to express our profound gratitude & sincerest appreciation to our
project
supervisor, Mr. Faisal Hameed, for his persistent guidance,
constructive criticism, friendly discussions & continuous encouragement
throughout the design phase. Indeed, without her kind guidance I may not be
able to even start this project which gave us a kind of enthusiastic feelings
towards the accomplishment of our project.
We are also grateful to the owners and employees of Super Asia Pvt. Limited.
I am grateful to my respected MR. Umer Farooq (Finance Manager) Of
Super Asia who has guided me in each and every step of this project. May
ALLAH give her the reward which she deserves? I am also grateful to all
those members who are related to Super Asia Motors Ltd
We are thankful to our group members in Super Asia for their kindness,
inspiration & spiritual support, which enabled us to complete this project.

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DEDICATION
I dedicate my projects efforts to my PARENTS and respected
TEACHERS who taught and hold my hands on every step of my life.

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SUPER ASIA MOTORS PVT LTD


Background of Studies:
As part of the academic requirement for completing MBA (Master in
commerce) of the students are required to undergo Six week of internship
with an organization. The internship is to serve the purpose of acquainting
the students with the practice of knowledge of the discipline of Industry
Administration.
This report is about SUPER ASIA Pvt. Limited Pakistan. Super Asia was
established in 1968 and since then, it has expended its network, becoming
the largest Industry in Nationally. It offers different products of services to its
customers.

Purpose of the Studies:


Internship is the capstone experience that provides students with hands-on,
real-world experience in a work setting. Ideally, internship will enable interns
to:
(a) Integrate and use their knowledge and skills from the class room.
(b) Discover where further competence is needed,
(c) Take steps to gain that competence under educational supervision.
(d) Become better acquainted with the types of work settings in which such
competence can be applied.

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Executive Summary
I have completed my masters degree in Business Administration from
Gujrat University and Internship is compulsory for this degree because
university has recommended the internship. Internship helps us to get
the practical knowledge of the field and we get a chance to implement our
knowledge which we have gotten from our sixteen years of education. We
become aware from the field and its requirements that which types of
abilities we should have so that we can perform well in the field. I did the
internship in Super Asia G.T Road Gujranwala. Super Asia is the
manufacturing company and named as a heavy industry of Gujranwala in
Pakistan.
Home appliances are very important component of our life and are
necessary things in our homes, without home appliances it is very difficult to
spend our lives. It was the time when people did not have the washing
machines, fans, air coolers, air conditioners, microwave ovens, water coolers
and heaters but time makes the inventions and necessities make the
inventions. Now at this time it is very difficult to spend the life without these
appliances. In Pakistan a large of industries like, Waves, Dawlance, Pell, Pak,
and Naas Gas etc are providing and producing the home appliance. Super
Asia is one of these industries. Super Asia is the heavy manufacturing
industry of Gujranwala in Pakistan. Super Asia is producing and
manufacturing a lot of home appliances like washing machines, fans, air
conditioners, microwave oven, geysers and water coolers. And it has also
introduced Super Asia motor cycle SA 70.
Super Asia is rightly rated as largest growing industry of Gujranwala. It is a true
example of progress made by leaps and bounds. It is engaged in
producing a large variety of products touching the diverse industries like
automobiles, electronics, home appliances, and even food chains. It is a
family owned business. Super Asia was found 30 years started to grow in
1980s.
Super Asia is very successful in its various businesses especially in
Home Appliances. It is eagerly looking forward to modernize its culture and diversify its
investments in other areas as food chain. Super Asia believes in individual
importance in collective success. Mutual respect civility, creativity,
and collective activity towards common goals are considered as core

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values. Ethical behaviors greatly affect decision making in company.
Company believes in growing profitability.
Super Asia is involved in many After sale and other services along with
production, which differentiate them from their local competitors. There are
four departments which serve all production units namely: Marketing, HR,
sales, and accounting departments. Almost every department except
HR department, which consists of a single HR manager, has a
supervising manager and assisting staff working under him. Marketing
department use a wide range of tactics to enhance sales ranging from TV
advertisements to lucky draws. HR department is not performing all
the functions in the manner in which it should perform. Sales department
works parallel to and in collaboration with marketing department and has a
sales force as assisting team to sales manager.
The main focus of the project is the evaluation of accounting system and
cost efficiency. The accounting department is headed by a chief accountant
who is also General Manager of the company. Accounting department serves
all production units. Manager Accounts deals with routine and operational
matters of Accounting Department. This department also performs the
functions of Costing, Cost Accounting, and Finance. In its accounting
function, department performs recording, summarizing, classification, and
reporting as well. Company uses an integrated system of accounts with perpetual
inventory system.

HISTORY OF INDUSTRY IN PAKISTAN


Home appliances are the necessities for living, without home appliances it is
very difficult to spend our lives. It was the time when people did not have the
washing machines, fans, air coolers, air conditioners, microwave ovens,
water coolers and heaters but time makes the inventions and necessities
make the inventions. Now at this time it is very difficult to spend the life
without these appliances. A lot of companies are manufacturing these home
appliances in the Pakistan like Toyo, Asia, Pell, Super Asia and a large number
of local companies.
Kitchen appliances were designed to make life easier when cooking and
preparing food. Since the mid-1800s, people have been thinking of new and
innovative ways Tostore food, cook food and clean up after eating food.
Inventor still trying to make things easier by coming up with new products

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that do more things. Following is a few of the inventions that have stood the
test of time and continue to be used by millions of Americans today.
In Pakistan it was the 1970 after which the home appliances are started to
uses to make the home life easier. No doubt before 1970 home appliances
were used but only elite families were able to purchase cooking range,
air conditioners and microwave oven. There were very minimum numbers of
industries in Pakistan before 1970, after which very rare people started to
produce the appliances at local level. Most of the Companies were dealing
only with one product like some with washing machines, some with fans,
some with hot and cold coolers and geysers in Pakistan.
When the producers see that the foreigner companies are capturing the
market and the product line of these companies is large, the local companies
decided to increase their product line. Pakistani companies start to produce
the whole line of home appliances in their companies and slowly slowly
improve their image in the minds of the customers. There are few cities in
Pakistan like Gujranwala, Lahore, Karachi and Gujrat which are fulfilling the
demands of home appliances in the market of Pakistan. There are large
number of industries producing the washing machines, spinners, cooking
range and ovens in Gujranwala but in fan industry Gujrat is at the top. No
doubt, the foreign companies and Chinese products are the big threat for the
local industry but still local companies are winning the customer minds by
providing the quality in the market.

SUPER ASIA MDs & MORTORS PVT. LTD


Super Asia is family owned business. It was founded approximately 30 years
ago as a privately held factory of washing machines. The founder of factory
was Mr. Haji Muhammad Din (Late). The main campus of factory with its
five departments is situated near Chun Da Qila GT Road Gujranwala.
The Success story Super Asia is due to its Chairman Haji Mohammad Yousaf
while Managing Director Haji Muhammad Afzal look after the production
aspects of the factory. He has a critical approach toward the products and their prices
offered by the competitor.
Haji Muhammad Ashraf Chief Executive of Super Asia has played a leading role
in the Marketing aspects of the products. He is fully aware of Modern Trend in The
International Markets. It will not be out of place to Mention the service of Mr. Faisal
Afzal, Mr. Abdul Razzaq, Mr. Sohail Afzal And Mr. Umar Ashraf that is
looking for different departments of Super Asia. These Four Young Fellows with their

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SUPER ASIA MOTORS PVT LTD


higher education and thriving on the experience of their seniors have produced excellent
Results.
Apart from looking after the affairs of factory, Chairman Haji
Muhammad Yousaf is equally paying his attention towards religious affairs and
social work. He has constructed a Masjid; Mian Muhammad Din Trust Hospital is
another example, where free medical treatment is being provided to factory
workers, and the needy of nearby localities.
It goes way back to 1968, when Mr. Mian Muhammad Din, the founder of
Super Asia, offered its first ever product, Washing Machine, with
manufacturing facilities at a small scale to the local community of
Gujranwala, city of Punjab. It was about to change the lifestyle of that
generation and was a struggle to facilitate the end user with automated
technology. He was visionary to predict the pattern of growth in Home
Appliances Industry across Pakistan. It took more than a decade of
painstaking engineering work to build up the brand name, Super Asia, which
had become the symbol of Quality, Durability, Innovation and Economy.
The mission of Super Asia focused on becoming a leader in home appliances
manufacturer in Pakistan. The factory carefully managed its production to
ensure growth in both national and international market. Super Asias
products are very famous both in Pakistan and worldwide.
The success tale spread well over 25 years when Super Asia produced the
first washing machine of Pakistan. Later on Super Asia started producing
room air coolers, gas and electric geysers. Super Asia in order to maintain its
superiority in producing public utility products has introduced hot and cold,
and only cold water dispenser. Similarly the complete range of super Asia
fans is of international standard. There are different sizes, colors in Ceiling,
Pedestal, Bracket and Exhaust Fans.
There are many outlets of Super Asia all over the Pakistan which sold their
products direct to final users. The best-known are household products, sold
worldwide under their brand name in many countries of the world. With
many sales locations in Pakistan and huge exports, Super Asia is present on
all of the world's major markets. The company employs approx. 2000 people.

Chronology of Events happened at Super Asia is as under:

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Continuous development of Super Asia is following as under
1975: Super Asia produced its first ever Washing Machine in Pakistan.
1980: Introduced Air Cooler in the market.
1985: Offered Geyser in the market.
1995: Introduced Water Dispensers in the marketplace.
1998: Fans are launched in the market.
2003: Motorcycles launched and insulation sheet entry in the market.
2004: Air conditioner and Microwave Oven offered.
2006: Automotive Parts presented in the market.
2008: Three-wheeler CNG auto-rickshaw.
2009: Hardees International Burger Chain.
2010: Gas Stove and Cooker Hood.

Every successful company and organization defines its visions and mission
and makes the strategies and rules to achieve these missions and visions. To
achieve these visions and missions the organizations and companies have to
fulfill the objectives so that the long term visions and missions can be
achieved. Same like that Super Asia also have defined its vision and mission
is here quoted below:

VISSION

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To be the market leader in every of our products, Nationally and
regionally

Our foremost aim is to think big, be the pace setter and modernizer. Since
1972, being the market leader in washing machines, we have concrete plans
to replicate our best practices in every of our offerings, across the region. It
is the VISION that every employee of the organization is clear about.

MISSION

To win the utmost satisfaction, trust and loyalty of our valued


customers

Super Asia uses the best prevalent tools to win and maintain the satisfaction
trust and loyalty of its valued customers. Quality, Delivery and Innovation are
the core elements of our philosophy. Stake holders at every level strive to
maintain the status quo of the company, to deliver the best. Continues
struggle with commitment is technique to accomplish this MISSION.

VALUES
Our brand promises quality at an affordable price encapsulates our
commitment to intimately understand the needs and aspirations of
consumers in order to deliver innovative solutions. These capabilities are
firstly, by understanding people and secondly, technology integration and
product design. We put our end users front and center of product innovations
starting with understanding their needs and aspirations. We use best-in-class
research facilities and agencies to validate and ensure that our product
innovations are designed around peoples needs and aspirations, easy to
experience and advanced.

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Super Asia Group is categorized in following division;


HOME APPLIANCE DIVISION
Super Asia Mohammad Din Sons Limited
It encompasses a wide range of Home Appliances ranging from Washing
Machines, Spinners, Air Conditioners, Fans, Gas and electric water heaters,
Water Dispensers, Electric Water Coolers, Room Air Coolers and Microwave
Ovens, Gas Stoves and Cooker Hoods.

Super Asia Trading Company

To cater the needs of its international customers Super Asia exports its
products to South Asia, Middle East and other foreign countries.

AUTOMOBILES DIVISION
Super Asia Motors Private Limited.
Super Asia has succeeded in providing motorcycles which are skillfully
designed, keeping in view economy, quality standards and comfort. The
motorcycles are rust free with high suspension and are shock absorber to
ensure lifetime performance. SAM has also recently started manufacturing
rickshaws, (3 wheeler, 200cc 4 Stroke, CNG auto) with the name of Tuk Tuk.
The new and improved rickshaws from Super Asia have been brilliantly
designed with attractive color combinations, hence catering to the
customary needs of the society. The rickshaws have been designed with the
element of reliability, maximum seating capacity, and are also environment
friendly.

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SUPER ASIA MOTORS PVT LTD

S.T. High-Tech Private Limited.


This company is a subsidiary company of Super Asia Group that is
manufacturing auto spare parts mainly aluminum die casted parts. State of
the art machinery set up has been installed for the jobs. This unit is
supplying crank cases for motorcycle engines to Super Asia Motors and also
full filling the demand of many other OEMs in Pakistan engaged in
motorcycles assembling units.

Insulation Sheet Division


FBW Corporation.
It provides integrated technology based insulation solutions, packing
material and carpet underlay for consultants, architects and downstream
customers in construction, shoe industry, fruit industry, and industry in
general for packing etc. The aim of Super Asia is to bring quality-insulated
culture which contributes to a sustainable better environment by minimizing electricity
costs, reducing noise pollution and preventing water leakage.

FOOD DIVISION
MDS Foods Private Limited ( Hardees).

MDS Foods Private Limited is an associated company of Super Asia Group


and a franchisee of CKE International (US based charbroiled burger chain).
Super Asia is to open restaurants with the brand name of HARDEES in
Pakistan, one of the worlds leading brands in Quick Service Restaurants. Two
restaurants in Lahores most prime areas have duly been completed i.e. on
MM Alam Road and on Thokar Niaz baig, and other restaurants in DHA and
other areas are also in pipe line. Super Asia is striving hard to bring the best

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SUPER ASIA MOTORS PVT LTD


from around the world to facilitate the people of Pakistan and earn good
name in the food industry like as well.

PRODUCTS

Super Asia offers a lot of home appliances for its valuable customers. Super
Asia is a leading manufacturing company in Pakistan and is competing with
foreign companies with its weapon of quality and customer satisfaction.
Super Asia is the biggest home appliances producer in Gujranwala and offers
leading home appliances. They offer with lot of home appliances which
compete with all foreign products due to its fine quality, standards and
customer satisfaction. Following are the products which Super Asia offers in
the home appliances products:

Air Conditioners
Washing Machines

Fans
Room Coolers

Water Dispensors
Geysers

Microwave Ovens

Motor Bikes Note: Every product has different models.


Three-Wheeler CNG Auto-Rickshaw.

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: Gas Stove and Cooker Hood,

Washing Machines with its large number of models


Best performance and electric economy with heavy-duty electric
motors.
Double strike bars for clean, bright and extraordinary washing.
Ideal portable washers for large, medium and small families.
Maintains its performance even on low voltage.
Save time & detergent while brilliant washing.

Gas Water Heaters


(Large number of models)
Automatic Thermostat.
Available in 25 & 55 Dylan.
No water leakage.
Available in various colors and sizes.

Microwave Oven
Defrost Setting.
Painted Steel Cavity.
Push Button Door.
Painted steel cavity.

Air Conditioner
New Wall Mounted Series.
Built to the highest international standards.

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SUPER ASIA MOTORS PVT LTD


Ensuring maximum efficiency, performance and reliability.

Fans
All types and with large number of models.
Quiet Operation.
Specially designed blades.
Even air throw & Revolving grill.

Room Air Coolers


(large number of models)
Ultra cool air and quite performance.
For the first time in Pakistan introduce water proof pump.
An efficient and energy saver cooling

Water Dispensers
(Large number of models)
New & easiest way to get hot & cold drinking water with water guard.
New striking design.
Low energy consumption.
Easy to install
Attractive low price.

Electric Water Cooler


(Large number of models)
Complete plastic front.

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Continue supply of cold water.
Seasonal effects and rust proof.
Completely tested Gas Water Heaters.

Motor bikes:
(Currently Two models available.)
CD 70
CD 78
Comfortable seat
Economical
Less petrol mileage

Rickshaw:
Less CNG mileage
Environment friendly.
Comfortable.
High Quality Engine.

SERVICES:
The best Feature of super Asia is also providing after sale services. That is
big competitive advantage. Following services are also provided by Super
Asia Company:
To provide customer prompt, quality and reliable services at their
doorstep Super Asia has a largest after sales service network
throughout the country.

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SUPER ASIA MOTORS PVT LTD


To take care of customer appliances all service centers have latest
tools , equipments and machineries.
After sales service team consist of Engineers and highly qualified
staff with great professional approach due to this reason customer
feels confident, once their appliance are being maintained.
Super Asia after sale service also provides the facility to customer
of lifting their units from residence to service center and delivering
within 48 hours.
Take care of our customers by remaining in contact with them so
that they should not face any type of problem.

Following are the Address of their branch offices:

Super Asia sales & service 89 temple road Lahore , Mob:03008406116


Super Asia sales & service 405 Jinnah colonies Faisalabad. 041647943
Super Asia sales & service Gulf Plaza Chandani Chowck near Gondal
CNG 1st floor Flat no1 Rawalpindi. 051-4843187, 0321-5181000
Super Asia sales & service Ahmad park colony opposite Jamia-Saqlain
road near Khanawal road Multan. 061-770225

ORGANIZATIONAL STRUCTURE:
Super Asia is market leader in Washing Machine, Air Cooler and Geyser, till
today, given the presence of numerous local and foreign brands in Pakistani

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SUPER ASIA MOTORS PVT LTD


Home Appliances Market. We stand for as top five in Fan industry and among
the top ten manufactures of Motorcycles in Pakistan. Super Asia Spans
following divisions.
Super Asia Private Limited basically divided into two parts
Super Asia M.Ds Pvt. Ltd.
Super Asia Motors Bikes Pvt. Ltd.

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and Food division. That companies names are mentions in chart above.
Super is well fast growing production industry in Gujranwala and serve their
Home appliance & Motors Bikes to Nationally and Internationally in some
extent.

SUPER ASIA HIERARCHY CHART:

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SUPER ASIA MOTORS PVT LTD


Super Asia Private Limited basically divided into two parts
Super Asia M.Ds Pvt. Ltd.
Super Asia Motors Bikes Pvt. Ltd.
The Success of Super Asia is due to its Chairman Haji Mohammad Yousaf while
Managing Director Hajji Muhammad Afzal look after the production aspects
of the factory. He has a critical approach Toward the products and their prices offered by
the competitor.
Haji Muhammad Ashraf Chief Executive of Super Asia . Directors of Super Asia
are Mr . Faisal Afzal ,
Mr. Abdul Razzaq, Mr. Sohail Afzal ,
Waqas Ashraf And Mr. Umar Ashraf that is looking for different departments of
Super Asia. These Five Young Fellows with their higher education and thriving on the
experience of their seniors have produced excellent Results.
Super Asia Hierarchy Chats is shown in Below Different Departments:

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SUPER ASIA MOTORS PVT LTD

FINANCE DEPARTMENT:
Super Asia Private Limited Basically divided into two parts
Super Asia M.Ds Pvt. Ltd.
Super Asia Motors Bikes Pvt. Ltd.

Home Appliance Division are Called Muhammad Din &


Sons(MDs)
Bikes Division are Called SAM Accounts.
SAM Accounts Hierarchy of Finance department is given below:

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SUPER ASIA MOTORS PVT LTD

HR DEPARTMENT:

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-Time Keeping
-Salaries & Wages

- Trade Mark
- Hospital
- Building

Maintained

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SUPER ASIA MOTORS PVT LTD


- Area
Maintained- Legal Cases
- Canteen

SECURITY DEPARTMENT:
Security department is basically for security purpose of any unpleasant
event occurrence.
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SALE AND MARKETING DEPARTMENT:


Sale & marketing department is advertisement of product and insure the sale
volume of Super Asia. Marketing and sale department serve the Following
Persons.

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SUPER ASIA MOTORS PVT LTD


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PRODUCTION DEPARTMENT:
Super Asia is specially an production base industry so foucs on production
department. Raw material is passed through the different Places to ensure
the quality of the products.
First Raw material are passad the quality qontrol department then its given
to assembly line where quality is properly checked and then Its converted To
finish goods. Production department Include the following sub Departments:

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SUPER ASIA MOTORS PVT LTD


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Tool Shop
Molding Shop
Die Maintenance Shop
Sheet Shop
Motor Body Shop
Motor Winding Shop
Assembly
Wheel shop

SUPER ASIA KEY PERSONS

Haji Mohammad Yousaf

UNIVERSITY OF GUJRAT

(Chairman)

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SUPER ASIA MOTORS PVT LTD

Haji Muhammad Ashraf


(Chief Executive)
Haji Muhammad Afzal
(Chief Managing Director)
Mr . Faisal Afzal
(Director)
Mr. Abdul Razzaq
(Director)
Mr. Sohail Afzal
(Director)
Mr. Umar Ashraf
(Director)
Mr. Waqas Afzal
(Director)
Mr. Malik Ayoub
(General Manager)
Mr. Umer Farooq
(Chief Finance Officer)
Mr. Asif Jamal
(Asistant Head of Accounts)
Mr. Sharjeel Butt
(Chief Marketing Officer)
Mr. Abdul Ahad
(Chief Production Officer)

AUDIT COMMITTEE
Mr. Zafar Iqbal Cheema
Mr. Syeed Bukhari
Mr. Manzoor

(Chairman/Member)
(Member)
(Member)

COMPANY LEGISLATORS OFFICER


Syed Manzoor Hoteyana
M.Ali Shiekh

SUPER ASIA MOTORS PVT. LTD SUPPLIER (VENDERS)


Super Asia Motor bikes are Almost 125 Venders of providing different parts of
bikes.
Some vender names are mentioned Bellow:
NOVELTY ENGINERING
SOLO TECH
SERVICES TYRE

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SUPER ASIA MOTORS PVT LTD

PANTHAR TYRE
HAJI GABA
GREEN FIBER
ALPHA ENGINEERING WORKS
PAKISTAN ACCUMULATOR
SAEED ENGINEERING
S.T HIGH-TECH
HASNAIN ENGINEERING
KENT MOTORS
RAO TECH
ALPHA RUBBER AND PLASTIC WORK
MUGAL ENGINEERING
PAK AUTOS
LUBRICO
TOSHI TEK
PAK EURO ENGINEERING
PRINTECH
NABI SONS
KANSAI PAINTS
M. YOUSIF ENGINERRING
LAL DIN
A.S INDUSTRIES
DIAMOND TYRE
SHAFI SONS

BANKERS
Super Asia is dealing in different banks for vender payments purpose through
online & demand draft system. Basically some Banks Names thats are dealing
in Gujranwala are Mentioned Bellow

Habib Bank Limited

Bank Alfalah Limited


Askari Bank Limited
National Bank of Pakistan Grw.
Muslim Commercial Bank
NIB Bank Limited

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SUPER ASIA MOTORS PVT LTD


Union Bank Limited
Punjab Bank

INTERNSHIP EXPERIENCE / SKILLS


While working with SUPER ASIA MOTORS PVT LTD, I got very broader
visions about company financial and Accounting activities in 2 month Duration
more than those that I had learned during my MBA program. The reason for
choosing this company for internship experience was that it is one of the
biggest companies in our city.
Although other companies and banks also offer the facility of internship for
MBA students but I decided to work in Super Asia for its reputation and its
friendly environment. Although an internee is not a permanent employee of the
company but can get a lot of knowledge and skills in this very short period.

What were those experiences?


them in this report.

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SUPER ASIA MOTORS PVT LTD

During my stay at Super Asia Pvt. Ltd, I have been work on basically 4
softwares in which three softwares are Primary uses for posting Entries
Power Accounting
Microsoft Dynamics Enterprise Resource Management AX 9 (ERP)

Finance Manager
One software is Secondary Importance that is
Microsoft Ofce
Power Accounting & Finance Manager is editable Software and Microsoft
Dynamic ERP is Non-Editable. By Chance If any mistakenly Debit to Vender
account So Vender Has Issue A credit note to Offset Your Account..

POSTING AN EXPENSE:
During my stay at Super Asia Pvt. Ltd I was also get an experience that how
to post the expense in POWER ACCOUNTING INVENTORY SYSTEM. In this
system I became familiar with the Goods receipt Notes, Goods Issue Notes,
Posting of entry made or goods in the ERP system.

PARTICIPATE BUDGETING SYSTEM


I also learnt how to operate a budgeting system, how to keep it up to date,
where to get the daily information regarding actual transactions, etc.

STOCK TAKING AT MURIDKE PLANT:


According to Multinational Companies procedure, Super Asia Motors Private
Limited also fallow the Stock Take Procedure.
I often directed to visits company Muridke Plant for 2 times where operational
activities are performed for the execution of project for their timely completion
and reports to my supervisors with the updates ongoing activities and physical
stock. In Stock take Process I have Participate with 4 Seniors Accountants to
check the physically existence of good relative to Accounts Records.

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SUPER ASIA MOTORS PVT LTD

REMINDER LETTERS
I also learn about the reminder letter which are preparer for the remind of
venders for the general Leger If any problem persist in account of both and all
how the necessary detail which are require for that are provided in the invoice
And also reminder letter for dealers for payment reminder. e.g. product
specification, date of delivery and also mention the amount which is paid and
balance of payment for which we are sending the letter.

POSTING A PURCHASE INVOICES


During my stay at Super Asia Pvt. Ltd I was also get an experience that how to
post the Purchase invoices in Two Softwares
POWER ACCOUNTING INVENTORY SYSTEM
ENTERNAL RESOURSE PLAINING AX 9
I often learn about this software during your internship to posting an entry in a
power accounting that is editable and ERP AX9 is a Non- editable.

BANK RECONCILATION
I learnt how to make bank reconciliation as I often assigned to reconcile the
company financial statements with different companies ledger and banks
Statement and with company CBS (CASH BANK STATEMENTS).

COMPANY ANALYSIS
SWOT ANALYSIS:

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SUPER ASIA MOTORS PVT LTD


SWOT stands for strengths, weaknesses, opportunities and threats. This is
the analysis related to the strengths which Super Asia proudly have,
weakness of Super Asia, opportunities which Super Asia can avail to prevent
from the threats faced to the company and the weaknesses of the company.
The reason to do this analysis is to find out that, what are the strengths of
the company which can overcome the weaknesses of the company and to
determine the opportunities which can company avail to prevent the threats
to the company.
I will individually examine the strengths, weaknesses,
opportunities and the threats faced by Super Asia here.

STRENGHT:
High Financial Resources.
The company has built up goodwill in the market of Pakistan, from a
very longtime.
The company has the largest market share throughout the country in
the Washing Machine industry.
Brand name of Super Asia is known to almost every person in the
country and is very famous in home appliances industry.
The company deals in all sorts of home appliances, like Washing
Machine, Spinners, Air Conditioners, Fans, Geysers, Water Dispensers,
Room Air Cooler , Microwave Oven and Cooking Range.
Super Asia is also the strategic partner of Procter & Gamble. The
strategies of Super Asia are like Procter & Gamble.
Continuous achievement of FPPCI exports Trophy.
Super Asia is exporting its products to various regions across the globe
mainly markets like Africa, Middle East and Asia.
The company is having a number of old employees who are committed
and loyal with the company.
Super Asia retains its employees by offering benefits like old age
benefits, disability benefits, disease benefits, medical facilities in the
company hospital and advance pay etc.
The company also has won the Merit Trophy 2005-2006 of Federation of
Pakistan Chamber of Commerce & Industry presented Shaukat Aziz
(Prime minister of the time) to the Managing Director of Super Asia.

WEAKNESSES:

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SUPER ASIA MOTORS PVT LTD


Technical labor of the company has the negative views about the
management of Super Asia.
There is shortage of skilled labor in the company due to which the
company has to face a large of competition.
The advertisement budget of Super Asia is very short comparatively
other brands in the market.
Most of the managerial staff is not well educated.
There is also a very weak point in the management which is
overstaffing. There is overstaffing in the management.
The salaries of management staff are very low due to which the well
educated and experienced people does not come for the job in
company.
The management staff do not have direct link with their dealers
(sellers of Super Asias products).
The complaints department does not provide the proper services to the
customers of the company.
The company has not developed the proper promotional strategies for
international markets.
Dealers of the company complaints for the low profit margin in Super
Asia products.

OPPERTUNITIES:
Entrance new Market in Different Asian Countries.
Addition New Product Line.
Due to Government policy of low export duty, Super Asia has
opportunities to increase their exports.
Due to the strong financial position of the company, the management
can use the latest technology in their products.
They can use the brand name in the international market to increase
their sales of Fans like their Washing Machines.
As the company is financially very strong, so it can use electronic and
print media to increase their sales.
They should invest in the SBUs like Air Conditioner and Microwave
Oven which have low market share and very low growth rate.

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SUPER ASIA MOTORS PVT LTD


Super Asia should appear in the international industrial exhibition. It is
a big opportunity for the company to create the awareness of its brand
in the international markets.

THREATS:
Chinese Technology is the very big threat to Super Asia.
Gujrat Fans Industry is Also a big Threat To Super Asia.
Other competitors of Super Asia are offering the same products at
relatively lower prices.
A large number of new incoming companies are increasing the
competition in the market.
Stylus Washing Machine Company is investing a heavy budget in the
promotion of their products.
Current Power & Electricity crises are very big hurdle for the
manufacturing unit of the company. Due to the shortage of electricity
the company may be unable to meet the orders.
The complaints in some particular SBUs, like Motorcycles is a big threat
to the brand name of the company.

PEST ANALYSIS
A scan of the external macro environment in which the firm
operates can be expressed in the following factors;

Political
Economic
Social
Technological

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SUPER ASIA MOTORS PVT LTD


PEST analysis is used to describe a framework for the analysis of these
macro environment factors. A PEST analysis fits into an overall environment
scan as shown in following diagram

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POLITICAL FACTORS:
Pakistani government is somehow stable in these days and
focusing on the foreign trade. Super Asia is taking advantage of
this move by government and is trying to increase their exports.

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SUPER ASIA MOTORS PVT LTD


Government is providing opportunities to the companies to
provide benefits like old-age benefits, disability benefits, pension,
etc. These benefits are to be provided by every company under
the supervision of Social Security Ordinance.
Super Asia is also providing its employees the benefits of social
security.
Government has allowed the Puffery statements in
advertisement but there should be truth in selling and deception
statements are not allowed.
The company has a trade mark and a trade name that gives the
company an exclusive right by the government policies to use it
and enter into contracts and dealings through its registered trade
name.
The company is bound to follow the workers safety regulations as
laid down by the workers safety act.
As the policy of government the minimum wage that should be
given to a worker is 9000/= but Super Asia is not following that
policy as other companies in the area are also not following it.
All the tax related policies are being followed by Super Asia.
The company also publishes its annual reports as are compulsory
to publish by the government.

ECONOMIC FACTORS:
Super Asia plays an important role for economic growth by
contributing to the economy of the country.
The cost of production includes wages of workers, salaries to the
staff, purchases, utilities, carriage inward and outward, etc.
The company offers a variety of products for different classes of
customers. For example, good quality and a bit expensive
products for higher class and cheaper products for middle and
lower class customers.
Some SBUs like washing machine and fans are at their boom
while others like motorcycle, oven, AC, etc are at their growth
stage. It never happened that anyone of Super Asias product
went into its recession stage.

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SUPER ASIA MOTORS PVT LTD


The prices of products of Super Asia are higher than products of
its competitors but still Super Asia has the largest market share
due to the quality of its products.
The exchange rate of the company is high due to which the
customers have the confidence on Super Asia.

SOCIAL FACTORS:
The salaries and wages of the workers and management are not
satisfactory so the income distribution factor is not satisfactory.
Super Asia is funding many NGOs and welfare organizations in
the whole country.
Super Asia has the honor of being the first and only local home
appliances company to sponsor an international cricket series.
The company is running a hospital Mian Muhammad Din
Memorial Trust Hospital for the welfare of its employees as well
as the people of the near vicinities.
The company is providing various types of home appliances
which are helping in improving the life style of the people.
The company is providing models in a variety of fashion which
can be used differently at different places.

TECHNOLOGY FACTORS:
The company is having a computerized lath machine which helps
in reducing labor cost and time needed to produce a dye.
Due to technological improvements many items are available at
lower prices from China and Super Asia is taking full benefit from
it.
The manufacturing department also has different types of dyes
for different models or shapes of washing machine and fan.
A tool shop also operates within the factory premises, which
manufactures its own tools to be used in production.
Latest technology is being used by the company for motorcycle
engine and air conditioner machinery.

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SUPER ASIA MOTORS PVT LTD


The company is also thinking of introducing a new swap machine
that would note the attendance of each employee when one will
swap his card into it. This machine will also provide the
management with the statements showing the late minutes of
each employee and the leaves in the month.
The company has provided the computers to the staff members
to eliminate the cost of stationery and to save the time.
Different software are being used in every department for
advertisement, employee data base, payroll and for the
maintenance of accounts.

MARKET ANALYSIS
BOSTON COSULTING GROUP ANALYSIS
The business portfolio is the collection of businesses and products that make
up the company. So in Super Asia every product is the business portfolio for
the company. The best business portfolio is one that fits the company's
strengths and helps exploit the most attractive opportunities.
The company must:
) Analyze its current business portfolio and decide which businesses
should or less investment, for example in Super Asia some of the
business portfolio need more investment like Air Conditioner,
Microwave Oven and some business portfolios like Washing
Machines need less investment.
Develop growth strategies for adding new products and businesses
to the portfolio, while at the same time deciding when products and
businesses should no longer be retained. Super Asia has made the
strategy for growth and adding new products; like Insulation Sheet.

METHOD OF PORTFOLIO PLANNING


The two best-known portfolio planning methods are from the Boston
Consulting Group (the subject of this revision note) and by General

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SUPER ASIA MOTORS PVT LTD


Electric/Shell. In each method, the first step is to identify the various
Strategic Business Units ("SBU's") in a company portfolio. An SBU (Strategic
Business Unit) is a unit of the company that has a separate mission and
objectives and that can be planned independently from the other businesses.
An SBU can be a company division, a product line or even individual brands it all depends on how the company is organized. In Super Asia every of their
SBU has separate mission and objectives and the management makes the
individually planning for every of their SBU. So we can say that there are 10
SBUs of super Asia

The Boston Consulting Group Box ("BCG Box")

Using the BCG Box (an example is illustrated above) a company classifies all
its SBU's according to two dimensions:

On the horizontal axis: Relative Market Share


This serves as a measure of SBU strength in the market

On the vertical axis:

Market Growth Rate

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SUPER ASIA MOTORS PVT LTD


this provides a measure of market attractiveness By dividing the
matrix into four areas, four types of SBU can be distinguished:

STARS
Stars are high growth businesses or products competing in markets where
they are relatively strong compared with the competition. Often they need
heavy investment to sustain their growth. Eventually their growth will slow
and, assuming they maintain their relative market share, will become cash
cows. Here the motorcycle and fans of Super Asia best fit because their
growth is high but they still need high investment to sustain their growth.

CASH COWS
Cash cows are low-growth businesses or products with a relatively high
market share. These are mature, successful businesses with relatively little
need for investment. They need to be managed for continued profit - so that
they continue to generate the strong cash flows that the company needs for
its Stars. Washing Machines of Super Asia comes under this head because
they are earning a lot for the company and need very low investment.

QUESTION MARKS
Question marks are businesses or products with low market share but which
operate in higher growth markets. This suggests that they have potential,
but may require substantial investment in order to grow market share at the
expense of more powerful competitors. Management have to think hard
about "question marks" which ones should they invest in? Which ones
should they allow to fail or shrink? Water Dispensers, Geyser, Room Air
Cooler and Safe Lines have very low market share but they operate in higher
market growth. Super Asia should think about the Water Dispenser, Geyser,
Room Air Cooler and the Insulation Sheet because they can earn a lot for the
company, if investment is made in these business portfolios.

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SUPER ASIA MOTORS PVT LTD


DOGS
Unsurprisingly, the term "dogs" refers to businesses or products that have
low relative share in unattractive, low-growth markets. Dogs may generate
enough cash to break-even, but they are rarely, if ever, worth investing in.
Air Conditioners and Microwave Oven of Super Asia are at this stage.

PRODUCT LIFE CYCLE


A products life cycle can be divided into several stages characterized by the
revenue generated by the product. If a curve is drawn showing product
revenue over time, it may take one of many different shapes, an example of
which is shown below:

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SUPER ASIA MOTORS PVT LTD

DEVELOPMENT STAGE:
The life cycle concept may apply to a brand or to a category of the product.
Its duration may be as short as a few months for a fad items or a century or
more for product categories. Product development is the incubation stage of
the product life cycle. There are no sales and the firm prepares to introduce
the product. As the product progresses through its life cycle, changes in the
market mix usually are acquired in order to adjust to evolving challenges and
opportunities.

INTRODUCTION STAGE:
When the product is introduced, sales will be low until customers become
aware of the product and its benefits. Some firms may announce their
product before it is introduced, but such announcement also alert the
competitors and remove the element of surprise. And Super Asia also uses
this strategy that they announce the product before the introduction and
their view about this thing is that customers become aware of the product
before its introduction in the market. Advertising costs are typically high
during this stage in order to rapidly increase the customer awareness of the
product and to target to the early adopters. When Super Asia was
introducing its Motorcycle they were advertising a large. During the
introductory stage the firm is likely to incur additional costs associated with
the initial distribution of the product. These higher costs coupled with a low

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SUPER ASIA MOTORS PVT LTD


sales volume usually make the introduction stage a period of negative
profits.
During the introduction stage, the primary goal is to establish a market and
build primary demand for the product class. The following are some of the
marketing mix implication of the introduction stage:

Product:
At this stage one or few products which are differentiated are introduced.
Safe Line of Super Asia is at this stage. And somewhat Motorcycle is also at
this stage.

Price:
Usually at this level the prices are high to cover the cost of the product. But
sometimes low prices are set for the penetration in the market and gain the
high market share. Super Asia usually uses the penetration strategy at this
stage so that they can attain the high market share. Here the prices of Safe
Line of the company are high.

Place:
Distribution is selective at this stage and scattered as the firm commences
implementation of the distribution plan.

Promotion:
Super Asia set a heavy budget at the introduction stage of the product for its
advertisement. At this stage heavy advertisement is necessary.

GROWTH STAGE:
It is the stage of the product life cycle in which a products sales start
climbing quickly. It is a period of rapid revenue growth, sales increases as
more customers become aware of the product and its benefit and its
additional market segments are targeted. Once the product has been proven
a success and customers being asking for it, sales will increase further as
more retailers become interested in carrying it. The marketing team may
expand the distribution at this point. Motorcycle and Ovens of Super Asia are
at this stage because their sales are increasing. When the competitors enter
the market, often during the later part of the growth stage, there may be

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SUPER ASIA MOTORS PVT LTD


price competition and increased promotional costs in order to convince the
consumers that the firms product is better than that of the competition.
During the growth stage, the goal is to gain consumer preference and
increase sales, the marketing mix may be modified as follows:

Product:
New product features and packaging options; improvement of product
quality. Motorcycle, Fans, Water Dispensers and Air Coolers are at the growth
stage. Their sales are improving.

Price:
Maintained at the high level if demand is high, or reduced to capture
additional customers. Here the company reduced the prices so that more
customers can attract towards Super Asia.

Distribution/ Place:
Distribution becomes more intensive; trade discounts are minimal if resellers
show a strong interest in the product. The company is providing more
inventory to its distributors.

Promotion:
Increase advertising to build brand preferences. The management is making
strong promotional strategies for Motorcycles, Fans, Water Dispensers and
Air Coolers.

MATURITY STAGE:
The stage in the product life cycle in which sales growth slows or level off, it
is the most profitable stage while sales continue to increase in this stage,
they do so at a slower pace. Because brand awareness is strong, advertising
expenditure will be reduced. Competition may result in decrease market
share and prices. Super Asias Washing Machines and Spinners are at the
maturity stage and earning a lot of profit for the company and their
advertisement cost is also very low. The competing products may be very
similar at this point, increasing the difficulty of differentiating the product.
There are lot of companies in the market, domestic and foreigners. The

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SUPER ASIA MOTORS PVT LTD


company is placing effort into encouraging competitors customers to switch,
increasing usage per customers and converting the non-users into
customers. Sales promotion may be effort to encourage retailers to give the
product more shelf space over competing products. During the maturity
stage, the primary goal is to maintain market share and extend the product
life cycle. Marketing mix decision may include:

Product:
Modifications are made and features are added in order to differentiate the
product from competing products that may have been introduced. The
Washing Machine sand Spinners of the company are at maturity stage.

Price:
Possible price reductions in response to competition while avoiding a price
war. Super Asia has set the prices of Washing Machines and Spinners at fare
place.

Place/ Distribution:
New distribution channels and incentives to resellers in order to avoid losing
shelf space. The company is distributing their products in a large and making
the new dealers in the market.

Promotion:
Emphasis on differentiation and building of brand loyalty. Incentives to get
the competitors customers to switch. The company is advertising a lot to
attract the customers towards their products.

DECLINE STAGE:
The product life cycle stage in which a products sales decline and market
becomes saturated. The product becomes technologically obsolete or
customer taste changes. If the product has developed brand loyalty, the
profitability may be maintained longer. Such as the Washing Machines of
Super Asia is making the profits a longer. Unit cost may increase with the
declining production volumes and eventually no more profits can be made.
During decline phase, the firm generally has three options:
Maintain the product in hopes that competitors will exit, reduce costs and
find new uses of for the product.

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SUPER ASIA MOTORS PVT LTD


Product:
The number of products in product line may be reduced. Air Conditioners and
Oven of the company are at decline position.

Price:
Prices may be lowered to liquidate the inventory of discontinued products.
Prices may be maintained for continued products serving a niche market.
The company has lowered the prices of Air Conditioners and Ovens to make
some share in the market.

Place/ Distribution:
Distribution become more selective, channels that no longer are profitable
are phased out. The distributions of these products of the company are very
low.

Promotion:
Expenditures are lower and aimed at reinforcing the brand image for
continued products. The company is making lower advertising for these
products but they should enhance the budget of these products to increase
the market share.

SUPER ASIA MOTORS PVT. LTD FINANCIAL POSITION


SUPER ASIA MOTERS (PRIVTE) LIMITED
BALANCE SHEET
AS AT JUNE 30, 2012
EQUITY AND LIABILITIES:
2011
EQUITY:
PKR

NOTES

2012

PKR

Authorised Capital
50,000 (2011: 50,000) ordinary
50,000,000

50,000,000

Shares of Rs. 1,000/- each

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SUPER ASIA MOTORS PVT LTD


Issued Subscribed & Paid Up Capital
34,200 (2011: 34,200 ) Ordinary
34,200,000

34,200,000

Shares of Rs. 1,000/- each.


Inappropriate Profit (loss).
(8,552,732)
35,463,706

1,263,706

25,647,268

NON CURRENT LIABILITIES


Liabilities against Finance lease
_

799,169

Securities from Dealer


53,900,680

35,028,946

Loans from Directors


168,058,625

253,878,625

289,686,740

221,959,305

CURENT LIABILITIES
Trade and other payables
280,382,438

Current portion of finance lease


95,271
364,325,024

331,857

280,477,709

Contingencies and Commitments


-_
TOTAL LIABILITIES
689,475,470

363,993,168

--

528,084,282

ASSETS

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SUPER ASIA MOTORS PVT LTD


NON-CURRENT ASSETS
Property plant and equipment
22,086,828

39,445,917

At W.D.V

Capital Work In Progress


10,849,813

Long Term Advances


41,940,000

10

11

104,283,334

13

305,688,724

CURRENT ASSETS
Stock in trade
251,441,552
Trade debtors
156,552,969
76,902,123

14
Advances, Deposits & Prepayments
35,961,666

Cash & Bank Balances


9,251,454
545,746,219

TOTAL ASSETS
689,475,470

16

160,055,288
15
3,100,144

453,207,641

528,084,282

The Annexed Notes From an integral part of these financial


Statements.

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SUPER ASIA MOTORS PVT LTD

SUPER ASIA MOTORS (PRIVATE) LIMITED


PROFIT & LOSS ACCOUNT
FOT THE YEAR ENDED JUNE 30, 2012.
NOTES
2012

2013

PKR

PKR

Sale
804,030,104

17
825,044,868

Less: Cost of Goods sold


(722,362,483)
(743,012,217)

18

Gross Profit
81,667,621

82,032,651

Administrative Expense
23,209,472
21,211,291

19

Selling & Distribution Expense


30,900,526
27,886,175

20

54,109,998

49,097,466

Add: Other Income


417,188

21

Profit from Operation


27,557,623
33,352,373
Less: Financial expenses
(11,318,685)

22

(11,847,359)

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SUPER ASIA MOTORS PVT LTD


Profit before WPPF & WWF
16,238,938
21,505,014
Less: WPPF
(811,947)

(1,075,251)

Less: WWF
(324,779)

(430,100)

Profit before Income Tax


15,102,212
19,999,663
Provision for Taxation
(5,285,774)
(8,250,449)

PROFIT AFTER TAX


9,816,438
11,749,214
The Annexed Notes From an integral part of these financial
Statements.

SUPER ASIA MOTORS (PRIVATE) LIMITED


STATEMENT OF CHANGES IN EQUITY
FOT THE PERIOD ENDED JUNE 30, 2012.
PARTICULARS
APPROPRIATED LOSS

SHARE CAPITAL
TOTAL

UN-

PKR
PKR

PKR

Balance As at 01, July 2010


13,898,054
Profit for the Year
11,749,214

UNIVERSITY OF GUJRAT

34,200,000
_

(20,301,946)
11,749,214

48

SUPER ASIA MOTORS PVT LTD


Balance As at June 30, 2011
25,647,268

34,200,000

Profit for the Year


9,816,438

(8,552,732)

9,816,438

Balance as at June 30, 2012


34,200,000
1,263,706
35,463,706
The Annexed Notes From an integral part of these financial
Statements.

SUPER ASIA MOTORS (PVT) LIMITED


NOTES TO THE ACCOUNTS
FOR THE YEAR ENDED JUNE 30, 2012

THE COMPANY AND ITS OPERATIONS


SUPER ASIA MOTORS (PVT) LIMITED was incorporated in February 2003
as private limited Company under the Companies Ordinance 1984. Its
registered office is 5/9 Mohammad Nagar, Allama Iqbal Road, Lahore, Punjab.
The company is principally engaged in the manufacturing, assembling and
sale of Auto Rickshaw And motor Cycle.

SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES


The principal accounting Policies which have been adopted in the preparation
of the Company Accounts are as follows:

STATEMENT OF COMPLIANCE
These Statements have been prepared in accordance with approved
Accounting standard, as applicable in Pakistan. Approved Accounting
Standards comprise of Accounting and Finance reporting for Medium Sized
entities (MSEs) issued by the Institute of Charted Accountants of Pakistan

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SUPER ASIA MOTORS PVT LTD


and provision of and Directives issued under the Companies Ordinance,
1984. In case requirement differ, the provisions or directives of the
Companies Ordinance, 1984 shall Prevail.

BASIS OF PREPARATIONS
These financial statements have been prepared under the historical cost
conversion.

PROPERTY, PLANT, EQUIPMENT AND DEPRICIATION


Property, Plant and Equipment except freehold land and capital work in
progress are stated at cost less accumulated depreciation. Cost in related to
certain property, plant and equipment signifies historical cost and mark up
etc.
Depreciation on all operating fixed assets is charged to profit on the reducing
balance method on proportionate basis so as to write off the cost of the
assets over their estimated useful lives.

FINANCE LEASE
The lease that transferred substantially all risks and rewards incidental to
ownership is classified as finance leases. Assets subject to finance lease are
stated at the lower of present value of minimum lease payments under the
lease agreements and the fair value of assets.
Each lease payment is allocated b/w the liability and finance charges so as to
achieve a constant rate on the balance outstanding. The interest element of
the rental is charged to profit over the lease term.
Assets acquired under a finance lease are deprecated over the useful life of
the asset on a reducing balance method along with other assets.
Depreciation on addition to leased assets is charged from the year in which
the asset acquired while no depreciation is charged for the year in which the
asset disposed off.

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SUPER ASIA MOTORS PVT LTD


STOCK IN TRADE
These are stated at lower of weighted average cost or net realization value.
The cost is
Raw Material

At weighted Average Cost

Stock in Trade
manufacturing expenses.

At weighted Average Cost and related

Finish Goods

At Lower of cost or net realization value.

STORES AND SPARES


Usable stores and spares are valued principally at moving average cost,
while items considered obsolete are carried at nil value. Items in transit are
valued plus other charges paid.

BORROWINGS
Loans and borrowings are recorded at the proceeds received. In subsequent
Periods, borrowings are stated at amortized cost using the effective yield
method. Finance costs are accounted for on an accrual basis and are
included in creditors, accrued and other liabilities to the extent of the
amount remaining unpaid.

CREDITORS, ACCRUED AND OTHER LIABILITIES


Liabilities for trade and other amounts payable are carried at cost which is
the fair value of the consideration to be paid in future for goods and services.

PROVISION
Provision are recognized when the company has a present obligation as a
result of past event which it is possible will result in an outflow of economics
benefits and a reliable estimate can be made of the amount of the
obligation.

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SUPER ASIA MOTORS PVT LTD

REVENUE RECOGNISTION
Revenue recognized on dispatch of goods to the customers.

TRADE DEBTORS
Trade debts are carried at original invoices amount less as estimate made for
doubtful debts based on review of all outstanding amounts at the year end.
Bad debts are written off when identified.

BORROWING COSTS
Mark up, interest and other charges on long-term borrowings are capitalized
up to the date of commissioning of the related plant and machinery, acquired
out of proceeds of such long-term borrowings. All other markup, interest and
other charges are charged to profit & Loss accounts.

CASH AND CASH EQUIVALENTS


Cash and cash equivalents are carried in the balance sheet at cost. For the
purpose of cash flow statement cash and cash equivalents comprise cash in
hand, demand deposits and other bank balances at the year end.

TAXATION
CURRENT:
Provision for current taxation is based on taxable income at the current rates
of taxation after taking into accounts available tax credits and rebates, if any
or one percent on turnover(as minimum tax), whichever is higher.

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SUPER ASIA MOTORS PVT LTD

SUPER ASIA MOTORS (PRIVATE) LIMITED


NOTES TO THE ACCOUNTS
FOT THE PERIOD ENDED JUNE 30,
2012.
NOTES

2012

2013

PRK

PRK

Paid Up Share Capital


34,200 (2011: 34,200 ) Ordinary
34,200,000 Shares of Rs. 1,000/- each.
34,200,000
34,200,000

34,200,000

Liabilities Against Finance Lease


Movement in finance lease liability
is as follows:
Opening Balance
722,395

95,271

Add: During the period

1,524,000

327,707

1,619,271

1,050,102

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Less: Principal Paid During the Period

(508,245)

(954,831)

Less: Current Portion shown under Current Liabilities

(331,857)

(95,271)
779,169

Minimum Lease Payment Due:


Payable within one Year
95,970

516,240

Payable within 25 Years


_

860,400

1,376,640

95,970

Finance Charges:
Payable within one Year
699

184,383

Payable within 2--5 Years


_

81,231

265,614

699

Dealers securities:
Security from Motor Cycle Dealers
53,802,680
Security from Warranty Dealers
98,000
35,028,946

34,930,946
98,000

53,900,680
_

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Loans from DIRECTORS
253,878,625

168,058,625

Creditors Accrued & Other Liabilities:


Creditors for Goods
258,076,706

198,987,185

Secured Creditors
35,763,086

Advances from Dealers


31,641,291
45,449,244
Accrued & other Payables
34,431,513

37,375,360

WPPF & WWF Payables


1,505,991

1,136,726

363,993,168

280,373,933

Contingencies & Commitments:


There were no contingencies & capital commitments (2011: Nil) as at the
Balance Sheet date.
_
_

Capital Work In Progress


_-

10,849,813

Long Term Advances:


_
_
Advance Against Purchase of Land
104,283,334
41,940,000

Stock In Trade

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Raw Material
291,019,081

247,601,552

Finished Goods
14,669,643

3,840,000

305,688,724

251,441,552

Trade Debtors
160,055,228

156,552,969

Advances Deposits & Prepayments:


Advance For expenses
3,491,454
Staff Advances
250,990

226,124

285,748

Advances Income Tax


11,071,857
6,647,025
L/c in Transit
41,582,527
Advances Sale Tax
20,005,295

15.1

25,504,399
2,798,370

Securities against sub offices


500,000
500,000
76,902,123

35,961,666

Advance Income Tax:


Opening Balance as on July 01,
6,647,025
6,616,038
Income Tax Deducted during the year
9,710,606
8,281,436

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SUPER ASIA MOTORS PVT LTD


16,357,631

14,897,474

Less: provision From Current Taxation


(5,285,774)

(8,250,449)

Balance as on June 30.


11,071,857

6,647,025

Cash & Bank Balances:


Cash in Hand
176,175

164,034

Cash at Bank
2,923,969

9,087,420

3,100,144

9,251,454

Sales:
_
Revenue from Sales
804,030,104

_
825,044,868

Cost of Sales:
Raw Material Consumed
699,551,877
659,872,194

18.1

Wages, Salaries & Benefits


20,678,281
18,939,111
Power & fuel
6,265,458

5,326,218

Repair & Maintenances


106,700
86,217
Depreciation
2,897,327

2,352,149

Stores, Consumable & other Overheads


3,692,482
4,296,924

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SUPER ASIA MOTORS PVT LTD


Cost of Goods Manufactured
733,192,126
690,869,813
Finish Goods
3,840,000

55,982,404

Less: Closing Finish Goods


(14,669,643)
(3,840,000)
Cost Of Sales
722,362,483

743,014,228

Raw Material Consumed:


Raw Material opening
247,601,552
150,181,978
Purchases Including Imports
742,969,406
757,291,768
Material Available For Use
990,570,958
907,473,746
Raw Material Closing
(291,019,081)
(247,601,552)
Raw Material Consumed
699,551,877
659,872,194

Administrative Expenses:
Directors Remuneration
3,360,000

4,760,000

Staff Salaries & benefits


10,173,045
9,124,965
Entertainment
444,758

433,384

Repair & Maintenance


608,286

523,854

Printing & Stationary


575,021

632,586

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SUPER ASIA MOTORS PVT LTD


Communication Expenses
1,591,156
1,543,593
Rent Rates & Taxes
939,423

1,192,010

Travelling & Conveyance


556,572
497,189
Workers Welfare
38,831

127,098

Legal & Professional Charges


318,210
759,320
Audit Fee
198,000

210,335

Fuel Charges
596,376

734,273

Other Administrative expenses


61,986
Insurance
787,164

656,855

442,599

Depreciation
965,776

1,568,099

23,209,472

21,211,291

Selling & Distribution Expenses:


Publicity & Advertisement
3,897,732
After Sale & Services
9,699,482

8,668,238

Freight & Forwarding


10,105,163
Sales Office Expenses
5,711,257

3,642,639

11,841,655

5,123,267

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SUPER ASIA MOTORS PVT LTD


Other Selling Expenses
91,775

5,493

30,900,526

27,886,175

Other Income:
Insurance Claim Recovered
171,103

Gain on Sale of Vehicles


246,085

--

--

417,188

Financial Expenses:
Bank Charges
833,971

417,115

Lease financial Charges


121,056
74,319
Markup on loan
10,363,658
11,318,685

11,355,925
11,847,359 DATE OF AUTHORIZATION:

These Financial Statements have been approved by board of Directors of the


Company & authorized for issue on October 04, 2012.
CORRESPOUNDING FIGURES:
The Above Figures have been re-arranged where necessary as the
reclassification made is considered more appropriate for the purposes of
presentation.

RATIO ANALYSIS

Ratio Analysis is a form of Financial Statement Analysis that is used to obtain


a quick indication of a firm's financial performance in several key areas. The

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SUPER ASIA MOTORS PVT LTD


ratios are categorized as Short-term Solvency Ratios, Debt Management
Ratios, Asset Management Ratios, Profitability Ratios, and Market Value
Ratios.

Calculated using reliable, accurate financial information.


Calculated consistently from period to period
Used in comparison to internal benchmarks and goals
Used in comparison to other companies in your industry

CURRENT RATIO
Current ratio measures the company ability to meet its short term obligation
through its short term assets. Current ratio of the Super Asia Motors Pvt.
Limited is as follow:

CURRENT RATIO
LIABILITIES

CURRENT

ASSETS/CURRENT

2012
= 545,746,219 / 364,325,024
= 1.4979

2011
= 453,207,641 / 280,477,709
=

1.616

The current ratio of the company has decreased in 2012 as compared to


2011. A ratio of 2.0 or higher is a comfortable financial position for most
enterprises. This ratio Shows Companys liquidity position. In 2011
companys position is better as compare to 2012.

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SUPER ASIA MOTORS PVT LTD


LIQUIDITY/ACID-TEST RATIO
Liquid ratio measures the company ability to meet its short term obligation
through its liquid assets. Liquid ratio of the Super Asia is as follow:

LIQUID RATIO
LIABILITIES

LIQUID ASSETS

CURRENT

2012
= 240,057,495 / 364,325,024
= 0.659 : 1
2011
= 201,766,089 / 280,477,709
=

0.72 : 1

A measure of the amount of liquid assets available to offset current debt (Cash
+ Accounts Receivable + deposits / Current Liabilities). We not include the
inventory because the inventory is not easily convertible into cash. A healthy
enterprise will always keep this ratio at 1.0 or higher. But in this companys
position is satisfactory.

STOCK TURNOVER RATIO


The inventory turnover ratio measures the number of times a company sells its
inventory during the year. A high inventory turnover ratio indicated that the
product is selling well.

STOCK TURNOVER RATIO


Average Stock

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Cost of Goods Sold /

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SUPER ASIA MOTORS PVT LTD


Average Stock (2012)
= Opening stock(2011)
+
Closing stock(2012) / 2
= (251,441,552 + 305,688,724) / 2
= 278,565,138

2012
= 722,362,483 / 278,565,138
=

2.6 Times

2011
= 743,012,217 / 251,441,552
=

2.95 Times

Inventory turnover ratio indicates that how many times company converts its
inventory into finish goods. In 2012 companys efficiency decrease as
compare to 2011. They have may be Changing in Policy for Process of finish
Good.

DEBTOR TURNOVER RATIO:


This number indicates how quickly customers are paying your business. The
greater the number of times receivables turn over during the year, the
shorter the time between sales and cash collection.

DEBTOR TURNOVER Ratio


Accounts Receivable

Net Credit Sales / Average

2012
=

804,030,104 /

(156,552,969 + 160,055,228)
= 2.5 Times

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SUPER ASIA MOTORS PVT LTD


2011
= 825,044,868 / 156,552,969
=

5.3 Times

This ratio indicates how many times company receives the money from the
customer in 2012 company decreased the recovery times as compare to 2011.
They have changing their policy of recovery to Debtors.

RETURN ON ASSETS (ROA)


An indicator of how profitable a company is relative to its total assets. ROA
gives an idea as to how efficient management is at using its assets to generate
earnings.

RETURN ON ASSETS
Total Assets

= Net Income after Tax /

2012
= 9,816,438 / 689,475,470
=

0.0142 %

2011
= 11,749,214 /
528,084,282
= 0.0222 %
In 2012 company was earning 0.0142 % by every 100 Rupees of assets but in
2011 this ratio was Increase as compare to 2012. In 2011 the company utilizes
the assets More efficiently unless 2012.

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SUPER ASIA MOTORS PVT LTD

GROSS PROFIT MARGIN


The working of the any institution can be checked from its operations it
is doing. GP margin shows that how much cost has been incurred on the cost of
production. GP margin of the Super Asia is as follow.

GROSS PROFIT MARGIN =


(100)

GROSS PROFIT / SALES (NET) *

2012
= 81,667,621 / 804,030,104
=

10.15 %

2011
=
=

82,032,651 / 825,044,868

9.94 %

It measures the difference between what it costs to produce a product and what
you're selling it for. In 2012 GP increased as compare to 2011.

NET PROFIT MARGIN


The working of the any institution can also be checked from its administration
and selling expenses it is doing. NP margin shows that how much cost has been
incurred on the selling the product. NP margin of the Super Asia Pvt. Limited is
as follow:

NET PROFIT MARGIN

= NET PROFIT / SALES (NET) *

100
2012
= 9,816,438 / 804,030,104

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SUPER ASIA MOTORS PVT LTD


= 1.220 %
2011
= 11,749,214 / 825,044,868
= 1.424 %
Net income divided by sales the amount of each sale Rupees left over after all
expenses have been paid. In this company they decreased their net profit for
increasing their expanses. Net Profit of company in 2012 is 1.220 % which
is less than as compare to previous year of the company 2011 is 1.424%.

COMMENTS ON RATIO ANALYSIS


From the Super Asia Pvt. Limited financial statements we can see that the
sales of the company increase in 2011 as compare to 2012. The cost of
goods sold has also increased in 2011 but decrease in 2012. So the G.P is
also increasing trend as compare to current years but with fluctuation. The
operating expenditure is also in increasing trend which affects the net profit.
But the net profit is decreased as compare to previous years.
The export of Super Asia is also almost 50 % of the total sale of the products
in the 2012 and that was in 2008 is 10%. The taxation provision increase in
2012 as compare to 2011.

LIQUIDITY POSITION
Liquidity ratio is for the firms ability to meet the short term obligations. It
shows the firm financial position that the firm has insufficient cash for the
short term payments to the creditors as compare to 2011.
The only current ratio of the company is also satisfactory. The Acid test ratio
shows the more liquidity position of the assets. This is also not meeting the
requirements of the company.

LEVERAGE RATIOS

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SUPER ASIA MOTORS PVT LTD


Leverage position indicates that how much the company is using the
external financing in the business.
Debt to total assets ratio means that how the assets are financed by the
borrowing. The use of debt during years is fluctuating according to its needs.
Debt to equity ratio shows that how much proportion of the debt in the
equity of the company. In 2012 it was increased in and then decreased in
2011 which show that the debt is greater than equity which made
improvement in the business.

COVERAGE RATIO
This shows that either the financial charges (interest) is met by the EBIT or
not. It shows how many times the companys EBIT is fulfilling the financial
charges.
The interest coverage ratio is in 2012 increased & 2011 is decreased. It
means EBIT is fulfilling the financial charges of the company but not with
very good position.
The cash coverage of interest ratio shows that how many times the EBIT +
Depreciation meet the financial charges of the company this ratio trend is
as2.54:1 in 2011 but in next year remained same i.e. 2.19:1 is satisfy than
interest coverage ratio.

ACTIVITY RATIOS
Activity ratio shows that how the firm used the assets in the operation of
business. Trend of activities ratio is fluctuating. In 2011 5.3 times A/R are
generated but this ratio is decreased in 2012 2.5 Times. It means the
account receivables are converted into cash in 31days. That is very better for
the company to collect from their customers.
The inventory turnover show the ratio as in 2011 is 0.0222 it was decreased
in 2012 up to 0.0142 that is very bad position for the company it means
company is taking more time to convert its inventory into Cash.
So, Activity ratio shows that the management is recovering the receivable
efficiently but the inventory turnover and days are not efficient the

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management should use the efficient utilization of assets and should manage
their inventory.

PROFITABILITY POSITION
The trend in the profitability of the company is 1.220% in 2012, 1.424% in
2011. Profit margin increased in 2011 but decreased in 2012.The reason of
net profit decreasing is that the sale has increased in 2011 but expenses
decreased and increase in the financial charges that directly effect on the
Net profit.
Return on investment measures overall effectiveness & earning power of
invested capital, this ratio is in decrease from 2012 (0.0142%) to (0.0222%
in 2011). The reason is simply that due to other investment; reduce the
effective utilization of total assets. Return on Equity is also in decreasing in
2012 as compared to 2011.
In brief we can say that the company performance fluctuating due to some
reasons but in well position the company should take prompt action about
the performance and the profitability to lead the Production sectors.

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SUPER ASIA MOTORS PVT LTD


RECOMMENDATIONS
During internship, I have take opportunity to use my practically
knowledge and skills where I gained and experienced different new skills
on the job. Some recommendation are given to Super Asia according to my
own knowledge:
I have realized that Super Asia is performing very well since its
inception. It difficult to give suggestion to improve the working
conditions of Super Asia MDS and Motors Bikes Ltd. As we know that
nothing is perfect, there is always a room for improvement, so I have
found during my internship can be made up taking into account the
following suggestions.
Super Asia is also offering motorcycle with its brand name but during
my internship period I came to know that there are a lot of
complaints the company is facing from its motorcycle department.
So the organization must improve the quality of its motorcycle in
order to maintain its goodwill.
The organization is also in process of computerizing its records which
is good sign but it is going on with small progress. Computerization
must be done on early basis. This will help in increasing efficiency of
work done, customers satisfaction decreases the stationary cost and
resultantly it will increase profits.
In past Super Asia MDS Limited has always being suffered from bad
Government policies. Government intervention should avoid
completely.
Employees Training programmer must be introduced on continuous
basis so that Employees have understanding with the latest
developments especially with the customers.
Super Asia should introduced incentive plans for employees on
regular basis so that if employees may work whole heartedly for the
welfare of their organization. While giving incentives qualification,
work, experience, hard work and such other factors must be
considered.
Mismanagement of resources must be avoided as much as possible
as it decreases profit but also discourage hard worker and honest
employees.
Fresh graduates must be recruited. As the combination of
Experienced and fresh can produce better results and it will improve
the efficiency of management.
Companys different schemes must be conveyed to the targeted
customers so that to increase the share in market.

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Management by objectives needs to be introduced immediately. It
will help improve the functioning of the organization and will lead to
greater participation and the workers and subordinates will be
encouraged.

CONCLUSION
Its a period of Globalization, any organization or institute who ignore the
element of globalization automatically kick out from the market. Only those
can be surviving who compete this global market perfectly. There is a
Survival of the fittest.
So the Super Asia Pvt. Ltd has the opportunity to survive the global
market because it has the better good will the can capture all the country
and also stand in global market.

Super Asia is also faces a tenor in which there is both opportunities and
threats for it to be able and survive and growth. But many of the challenges
that shall occur will be outside of the control of the company.
Organization exists when two or more people work towards achieving
common goals. An organization can never be better than the people it hires.
Hence we have to get the best to be the best because the performance of
the employees reflects the companys image and standing in the market.
Out of the three Ms i.e.
Man
Money
Machine
Hiring employees is not the sole objective rather the primary goal is to
devise a tool that can help the organization attract, maintain, retain and
motivate them enough to give their best to the organization. Training and
development is therefore the first step towards success. Better the quality
of the employees better the performance of the company.

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An organizations ability to meet the training and development challenges
provides an opportunity to make significant contribution to the company.
Here in the end I want to sum up my report of internship in Super Asia in
few words. Again I would like to say thanks to Super Asia and it all
employees for providing such supportive environment of learning. I must
say that my 8 weeks internship experience in Super Asia was a great
learning time and I believe that it will be very helpful for me in future
career.
During my internship in Super Asia I had chance to practically use my
knowledge and skills which I have gained during my study as well as I
gained and experienced different new skills on the job. It also helped to
learn about the manufacturing sector working in Pakistan, its procedures
and products and services.
Here in the report I have tried my best to give very informative and useful
details regarding my internship in Super Asia and I believe that by reading
this one would agree with me that gaining practical experience of what
we learn in books is as important and useful as any other thing. I was
fortunate enough to secure a position as an internee here and thereby
able to do an in depth analysis of the working environment of this
company from the inside and of the external environment.

References
www.Super Asia Motors And MDs Private Limited.com
www.scribd.com/doc/13377121/Internship-report-onsuper-asia
www.scribd.com/doc/24419517/Accounting-

and-Costing-System-analysis-at-Super-AsiaFans
http://www.superasia.biz/
super Asia Audit report
http://adeelkz.blogspot.com/2009/04/download-superasia-internship-report.html

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