A

Project Study Report

On

Dr.Reddys Laboratories

Market Survey of Pharmaceutical products

Submitted in partial fulfillment for the
Award of degree of
Master of Business Administration

Submitted By: -

Submitted To:-

PREFACE

Market Survey is very important for all organization .When company introduce a new
product before this they survey about the product requirement in the market. Take necessary
step for success of the product.
In Pharma Industry market survey of products is necessary time to time. In pharma
industry there is to much competion among the different company so determine the position and
demand of company product marketing survey is require after a time period.
I do the marketing survey for Dr.Reddys Laboratories product (1.) Atocor (2.) Telsartan, in
Jaipur city. and collect the data from different medical stores. After collecting the data we
analysis it and determine the position of product in the market and also try to know the hurdle in
market. and try to solve these .
I do the marketing survey of pharmaceuticals product for which I got permission to work in
marketing department at Dr.Reddys Laboratories.
I have prepared this report in partial fulfillment of requirement of the degree of MBA

Acknowledgement

I express my sincere thanks to my project guide, , Assistant Professor, department of

Faculty of A.I.M.S., Jaipur, for guiding me right from the inception till the successful completion
of project. I sincerely acknowledge him for extending their valuable guidance, support for
literature, critical reviews of project and the report and above all the moral support he had
provide to me with all stage of this project

I would also like to thank of supporting staff of faculty of management study department
of MAIET for their help and cooperation throughout our project.

M.B.A-IV Year

Executive Summary:
Traditionally, the Indian pharmaceutical industry has been characterized by
a core competency in generics manufacturing and relatively immature capabilities
in R&D. This outlook has evolved substantially since the 1990s and Indian
companies have been making investments towards expanding drug discovery and
development capabilities.
The acceptance of patent laws and the rise of contract manufacturing have
led to the diversification of revenue streams, enabling Indian pharma companies to
experience high market growth.
My study emphasizes on evaluation on selling of pharmaceutical products
effectiveness. Evaluation of our & our competitors pharmaceutical products selling
effectiveness is the most phase in not only assessing the quality of selling our
pharmaceutical products in Indian pharmaceutical industry imparted but also to see
what future changes in selling plan should be made to make it more effective. The
target sample chosen for this study was 130 medical shops from different areas of
the Jaipur city.
In this survey. Almost all the respondents provided their full cooperation and
participated enthusiastically. A questionnaire was administered and their responses
were tallied.
The results of the study suggest that method of evaluating the selling- The
medicine market survey can show visible and effective results and that, depending
upon the nature of the medicine marker survey; participants could be helped to
improve upon existing qualities and develop new qualities.
The study has helped me in developing my skills and in increasing my knowledge
about working in field. It helped me in improving my communication skills and the
intricacies of interpersonal interactions.
The study also provide valuable insights into the effectiveness of survey
programmers conducted in the Jaipur city which is beneficial to the organization in
making new and more effective market survey plans.

Contents

Ch.No.

1.

2.

3.

Title

Introduction to the
Industry

Introduction to the
Organization

Sub Title

Page No.
1-6

Pharma History
Word Pharma Industry
Indian Indian Industry

1-2
3
4-6
7-16

About Dr.Reddy
Core Value
Mission&Vission
Products

7-8
9-12
13
14-16
17-27

Research Methodology
Title of The Study
Duration of The Project
Objective OF Study
Type of Research
Sample Size
Scope of Study
Limitation of study

4.

Analysis and
Interpretation

28-76

Telmisartan
Atorvastatin

5.

SWOT

77-87

6.

Facts and Findings

88-91

Marketing Survey of Pharmaceuticals

Product
7.

Conclusion

92

8.

93

9.

Recommendation and
Suggestions
Appendix

10.

Bibliography

95

94