COURSE OUTLINE

Department & Faculty:

Total Lecture Hours: 42 hours lecture

UTMSPACE

Day: Saturday
Time: 2:00 10:00pm

Sunday
8:30am 16:00 pm

Venue: UTMSpace, JB, KL, PP

Subject & Code:
IT Entrepreneurship
(SCD4763 / SCM4223 / UCD3763 /
SCSD3761 / UCSD2762)

LECTURER
Nor Hashim bin Abu Samah

Semester: 2
Academic Session: 2013/21014

TEL NO. / ROOM

013 7530073 / N24 402 06

E-MAIL
norhashim@utm.my

Synopsis
This course will provide an overview of the basic concepts on entrepreneurship focusing on the
nature, environment, and risks of new venture formation and building of businesses. It is
designed to explore the personality of the entrepreneur and how innovative business ideas are
created. Students will learn to consider various types of business models, conduct feasibility
studies, write a business plan, and evaluate problems and finding solutions to those problems
in order to come out with creative and innovative IT products and services. Furthermore,
students will also learn to plan the strategy required to start a new business using Blue Ocean
Strategy approach. Students will also be exposed to case study method using a combination of
cases from the textbook and Harvard Business School cases in order to gain exposure to the
real world problems. Active participation by students during class discussions and activities is
encouraged and expected.

Learning Outcomes
At the end of the semester, the student will have the:
CO
1.

Course Outcomes

Related Program Outcome (PO)

Evaluation
Method
A, Prs, CS,
FA,Q

Identify the overall entrepreneurial

PO1 (C2, P1, A1)
process and solve real world
PO3 (C2, P1, A2)
problems through creative and
innovative IT solutions.
2. Use entrepreneurship skills to
PO1(C4, P2, A3)
PR, Prs, FA,
investigate business opportunities
PO8 (KK1)
CS
and the feasibility of transforming
business concepts into viable IT
business.
3. Demonstrate leadership skills
PO9(LS1, LS2)
Prs,CS
through role-playing of various
business positions in operating a
business venture.
4. Present business solutions for a
PO4 (CS1, CS2, CS3, CS4)
PR, Prs, CS
specific context confidently,
effectively and clearly
(PR Project; Q Quiz; A Assignment; CS Case Study; Prs Presentation; FA Final
Exam)

Student Learning Time

Teaching and Leaning Activities
Face to Face Learning

Lecturer centered
Student centered

Lecture
Practical/Lab/Tutorial
Student Centered
Activity (plus in-class
assessment)
Others

Others
Self Learning

Sub Total
Non Face to face or
Assignments
Student Centered
Reports
Learning (SCL)
Project
Group Discussion
Others

Formal Assessment

Revision
Assessment Preparation
Others
Sub Total
Continuous Assessment Quiz
Exam
Presentation
Final Examination
Others
Sub Total

TOTAL

Student
Learning Time
(Hours)
14
28
42
18
4
18
10
5
11
66
1
3
6
3
13
120

Generic Skills Addressed

Leadership & Managerial skills

Team Working
Communication skills
Ideation & Creativity
Updated with technological trends

Teaching Methodology
To meet the course objectives, this class will use a combination of methods and activities. A
variety of readings, assignments, case methods, projects, and exercises will be used to gather
or apply related information. In addition, facilitated lectures, multimedia presentations, field trips
and discussions will be used to give additional information or to reinforce or enhance the
learning content. Guest speakers Entrepreneurs and Professionals will provide additional
perspectives to the classroom experience.

References

Barringer, B. R & Ireland, R. D. 2010. Entrepreneurship: Successfully Launching New Ventures, 4rd
Ed. Pearson, New Jersey. (Textbook RM81.00)---- agaknye !!!
Baron R. A. & Shane, S. A., 2008. Entrepreneurship: A Process Perspective, 2nd Ed. SouthernWestern Cengage Learning, Ohio.
Kim, W. C & Mauborgne, R. 2005. Blue Ocean Strategy, Harvard Business School Publshng,Boston,
MA.
Osterwalder, A. 2004. The Business Model Ontology - A Proposition In A Design Science Approach,
Unpublished PhD Theses.
AirAsia Case Study Article, Netflix Case Study Article

Assessment
Methods
HBS Case Studies
Activities
Assignments
Project
Mid-Term Challenge - Business Idea Competition
Final Exam
TOTAL

No
1-2
5-7
2-5
1
1
1

Percentage
5
20
20
15
15
30
100

Weekly Plan
Week

Date

Topics

Remarks

PART 1 WHY BECOME AN ENTREPRENEUR?

Ice Breaking

M1

M1

M2

M2

1.0 Course Introduction

Why become an Entrepreneur?
The importance of entrepreneurship
The national entrepreneurship agenda
The Entrepreneurial Journey
Planning a Business Venture
Choosing a Company Name
Building a new Venture Team

2.0 Entrepreneur & Entrepreneurship

The Entrepreneur / The Founder
Entrepreneurial Process
Myth & Perceptions
Entrepreneur Profiling
Malaysian Successful Entrepreneurs
World Renowned Entrepreneurs

3.0 Creativity and Innovation

Invention, Creativity, Innovation
Creative Ideas
Innovative Ideas
The role of creativity & Innovation

HARVARD BUSINESS SCHOOL I

Flying a Jet Plane

Class Activity1:
Comp. Formation & Reg.
Business Card
Portal / Blog Reg & Dev: Briefing
Class Activity2:
Brain Profiling
Assignment1: i-Usahawan
Profile of Ent by Pop Products
Assignment2: articles of
Usahwn Jaya & Grad Usahwn.
Class Activity3:
Product Ideas in Diff Context

Project1: Entrepreneur Interview

Profile of Usahawan Jaya
MiniCase1: KLYMIT
HBS Case1: AirAsia

M3

PART 2 HOW TO DEVELOP A GREAT BUSINESS IDEAS?

4.0 Idea Generation and Evaluation
Class Activity4: Eureka
Problems, Opportunities, Solutions
Techniques for Generating Ideas
MiniCase2: Kathryn Kerrigan
How global brands are created
Best Business Ideas
Project2: BIC
Blue Ocean Strategy

Historical Melaka Challenge

Tg Piai Challenge

MIDTERM CHALLENGE

M3

5.0 Feasibility & Viability Analysis

Product/ Service Analysis
Industry/ Target Market Analysis
Organizational, Financial Analysis
Feasibility Analysis

M4

6.0 Industry and Competitors Analysis

Competitor & Analysis
Industry Analysis

M4

7.0 Business Model & Business Plan

Constructing an effective Business Model
Writing a winning Business Plan
Value Proposition

MiniCase3: Think Gum

BIC Brainstorm: Analysis

Industry & Competitor Analysis of

i-Usahawan

MiniCase 4: Amie Street

8

MiniCase 5: Group Table

Case Study: Air Asia/MAS
i-Usahawan
HBS Case2: Netflix

M5

10

M5

HARVARD BUSINESS SCHOOL II

MidTerm Challenge
Presentation

PART 3 TRANSFORMING YOUR IDEA TO REALITY?

CaseStudy: i-Usahawan
8.0 Entrepreneurial Strategy
Porter Competitive Forces Model
Blue Ocean Strategy
SWOT Analysis

11

M6

12

M6

13

M7

9.0 Business Funding

Funding Opportunities
Bootstrapping
Elevator Pitch

10.0 Entrepreneurial Marketing

Psychographic of Consumers
The 4Ps of Marketing
Marketing through Social Media
Associations & Memberships

11.0 Business Ethics

Class Activity5:
Stock Exchange
Assignment2: BPlan Dev of
i-Usahawan
Class Activity6:
Wadi
JetPens.com
MobileMoney.com
Red Mummy.com
Arowana.hpage.com
Class Activity7:
X-Y Consortium
Projec1 Presentation:
Profile of Usahawan Jaya

12.0 Project Presentation

14

M7
13.0 Revision / Debriefing

Project 2 Presentation:
BIC
Portal / Blog Presentation

15

Final Exam