Add Ranchi mas cbe cst sbc

1) Which Finance Minister of India founded a political party Rashtriya

Samajwadi Congress in 1986?
Pranab Mukherjee
2) Who said No complaint is more common than that of a scarcity of
money?
Adam Smith
3) Which company topped the list of Indias 50 most admired companies in a
survey compiled by Fortune India and Hay Group?
Tata Steel
4) Who has recently bought 95% of the Hawaiian island of Lanai?
Larry Ellison
5) The Childrens Investment Fund is engaged in a legal battle with which
PSU?
Coal India
6) You can fool all the people all the time if the __________ is right and the
budget is big enough.
Advertising- the quote was by Joseph Levine
7) The Latin for study of life is commonly used in professional and academic
circles and more so as an abbreviation. What is it?

Curriculum Vitae
8) 20th Century Fox has Cinemascope. Which studio has Vista Vision?
Paramount Pictures
9) Whose ad campaign You cant afford to be slow in an emergency?
WWF
10) It is an allergy medicine marketed over the counter by J&J subsidiary
McNeil Consumer Healthcare. Prior to 2007, it was marketed by Pfizer. Name
this best selling allergy relief brand.
Benadryl
11) Which Indian Brand derives its name from the Italian word Mount of
Charles named after Prince Charles III of Monaco during the time of his
reign?
Monte Carlo
12) India Web Portal Private Limited which owns many websites like
India.com, Indiancolleges.com, etc. is a joint venture between Mail.com
media corporation and which Indian TV company?
Zee India
13) In 1944 the Roll Over Protection system (ROPS) It is a built in roll cage,
thus in case of a complete roll over, the roof wall crushes and the passengers
are safe- was invented. Name the car maker.
Volvo

14) This term is derived from a Scottish Gaelic word sluagh-ghairm meaning
Army Cry. What?
Slogan
15) With which popular brand would you associate the company that was
once known as Indo National Limited?
Nippo
16) Which Ford car derives its name from the colloquial Italian word for
cool?
Figo
17) This invention, probably one of historys smartest applications of
biometric design, celebrated its 60th birthday last year. What?
Velcro
579 words 3~5 min read

Tata Crucible 2012

Corporate Chennai
Prelims
Tata Crucible 2012 Corporate Chennai Prelims
Courtesy: G.B.Jayakumar & Pratik Pandey

PRELIMS:

1. Luxury group owns the brands GUCCI, YSL,

Redcats (PPR)
2. Amalgamation of words Nordic Food, Worlds
best restaurant in 2010 & 2011? (Noma)
3. Created modern espresso machine in 1934 (Illy)
4. Singapore Airlines low cost subsidiary. Its name
is short, sharp and snappy. Name resembles an
Indian scooter brand. (SCOOT)
5. Identify the logo. (Groupon)
6. A location-based social networking website for
mobile devices, such as smart phones. Created by
Dennis Crowley whose similar Dodge ball was
acquired by Google. Named after a playground
sport. (Four Square)
7. Of the 1,000 people surveyed in theUK, 66 %
have nomophobia, up from 53% 4 years ago. What
is nomophobia? (No Mobile Phone Phobia)
8. A non-profit educational organization that
operates clubs worldwide for the purpose of
helping members improve their communication,
public speaking and leadership skills. Founded by
Ralph C. Smedley. (Toastmasters International)

9. Which famous personality is behind the Girl

friend perfume? (Justin Bieber)
10. Identify the author of the book. (Tom Peters and
Robert H. Waterman)

11. Originally formulated by General Foods

Corporation food scientist William A. Mitchell in
1957. Sales of this product were poor until NASA
used it on John Glenns Mercury flight, and
subsequent Gemini missions. Since then, it was
closely associated with the U.S.manned spaceflight
program. The brand is currently owned by Kraft
Foods. (Tang)
12. Telecom service launched in 1995. Not so
successful? (Pager service)
13. Established in 1932 as TBVF by late Mr. Vishnu.
(Talwalkars)

14. Jersey Airtel and Guernsey Airtel are services

offered under a partnership between Airtel
&______? (Vodafone)
15. Identify this controversial project. (Lavasa)

16. Online Travel service of MSN and was later

spun off in 1999. (Expedia)
17. Popularly known as Co-optex, it was
established in 1935 and has a long and rich
tradition in Handloom History that dates back over
77 years. Has a network of 203 showrooms spread
all overIndiawith an annual turnover of around
Rs.1000 Crore. (The Tamilnadu Handloom Weavers
Co-operative Society Ltd.,)
18. Official Sportswear Partner to Wembley
Stadium and exclusive football supplier to The FA
at all levels of the game. (Umbro)
19. Which retailer has the From the mountains
range of Jams & Chutney? (Nilgiris)
20. Identify the advertiser. (Hot Wheels)

21. Former chief technology officer @ Zynga, left

the company to assume a similar role at
ServiceNow, a company that offers software to
automate enterprise IT operations as a service.
(Allan Leinwand)
22. Which airlines campaign Our sign is a
promise? (Swiss Airlines)
23. Which company owns the Optimus range of
mobile phones? (LG)
24. BALMEROL lubricants (Balmer Lawrie)
25. Identify the personality. (Sivasankaran Siva
Group)

Tata Crucible 2012 Corporate Coimbatore

Prelims
Courtesy: Sethu Madhavan
Miles Young replaced Shely Lazarus as Chairman of which Ad Agency
O&M
Whose Consumer Connect Program is called Amazing Anjali?
Cadburys
The Rockefeller lifetime Achievement Award for 2012 has been given
to which Indian
Ratan Tata
Who has been appointed Chairman of the US India Business Council?
1. Azim Premji
2. Vinita Bali
3. C.

Ajay Banga

Simpsons Visual ID the real life Business Personality

Hugh Hefner

Who was the Managing director of NSE who had passed away
recently?
RH Patel

The Most powerful Supercomputer in the world manufactured by IBM

Sequoia

1996 This business man turned Prime Ministers GSM services had the
maximum subscriber base in his country who?
Takshin Shinawatra

What was founded by Grandhi Mallikarjun Rao?

GMR

Visual of Lillian Bettencourt: LOreal

Who is behind Ausbridge, Kriya FMCG, and Chess Management

Services?
Karthik Chidambaram

In 1953 this Indian Businessman gave 40,000 rs to R C Majumder to

invest in publishing books since he was passionate about reading.
Who?
G D Birla

If Saffron is the most expensive spice which is the second most

expensive?
Vanilla

NDTV has tied up with which Global brand for Support my School
Initiative
Coca Cola
Print Ad of RMKV Saree. Jothika
In 1730 a future contract for which commodity had been laid out at the
Dojima Exchange
Rice

It is Latin for Folded paper. It usually given either folded or rolled.

what?
Diploma

Armand Kosman and Franz Weis founded this Co and named it after
Daniels surname. They are into glass cutting.
Swarovski

Which Retail outlet gives you blue light specials? Highlighting

important products and offers.
K Mart

Visual Autobiography of Steve Jobs

It comes from the Latin verb Mittire meaning To Send. Nations

spend a huge amount of money to manufacture these.
Clue: Gandhi would be happy if they stop producing these
Missile

It was initially manufactured by the British drug house to cure bed

sores it was later acquired by glaxo in 1968.
Nycil

What in India is owned by the Mendoza Family?

Clue: Eye Care
Lawrence and Mayo

Worlds most Powerful Mom?

Hillary Clinton

Mastek Logo

This cosmetics company which is now very visible on TV was found by

Darshan Patel identify the company:
Vini Group manufacturer of products like FOGG deodrant.
2. Which Auto company tied up with Defiance CO (promoted by Hinduja
group) to setup social media connect which lead to almost 12% increase in
sales.
Nissan Motors
3.

Which company has a scholarship program called Turning point ?

NIIT
4. Which top IT company started its charity work under name of
Sampark?
HCL
5.

Identify the device

Nokia Luna

6. The shirt Co from India was selected to provide clothing for which
famous toy brands?

Barbie

7.

Who launched the Madagascar 3 range of watches

Titan Fastrack

8. Which union minister leads the CeeJay Group and is also known as
Bidi King by Indian media?

Praful patel

9. In 1899 a patent was issued to Mr William Middlebrook for a

equipment manufacturing a commonly found office supply, name the office
supply.

U-Pin

10.

Identify the logo

11. This magazine was founded in 1892 by Arthur Baldwin which

compiled photos from world of fashion, which magazine?

Vogue

12. The Smithsonian museum has more than 100 products from this
company displayed, the founder was well known for designing the
Wonderlier bowl.

Tupperware

13. Maria Sharapova is one the list of Forbes list of richets sports stars
which other Asian female has that credit?

Li Na

14. Martin Nordell the famous creator of the Green Lantern also created
this logo which is famous for its Tummy poke

Pillsbury Doughboy

15. This logo was created by a British designer, earlier this broadcasting
company had identity of batwing.

BBC

16. He named this company after the first space craft landed on Moon
which company was thus founded?

Apollo Hospitals

17. An actor won USD 100 for giving a name suggestion for a large
selling brand of Hormel foods, which brand?

SPAM

18. What was the new name given to golden rule store to attract money
conscious customers?

J C Penny

19.

Logo inspired by Rock of Gibraltar which company?

Prudential financial company.

20.

Identify the heir of group

Aditya Mittal
21.

What was brainchild of Harry Lumsten and first used by corps of

guide, ultimately it was adopted by Indian army during 40s

Khakhi Uniform
22. What did Nadkarni, Patil and Ravi Narain founded after leaving their
job at IDBI?
National Stock Exchange
23. Started by Prakash Lakhani in 1980s with just four stitching
machines, which kids brand?
Jiny and Jony.
24. The founder of this company Daniel Lewin died in 9/11 flight 11 crash
in New york, which company?
Akamai Technology
25.

Who endorses Yamaha Ray

Deepika Padukone

Tata Crucible 2012 Corporate Mumbai Prelims

Courtesy: Samrat Mukherjee & Pratik

Pandey
1)

This word derives itself from American military origins to

Japanese squad leaders using this word. It means group leader or
squad leader in Japanese and is used extensively in business with a
change in pronunciation. What is the good word?

HONCHOS
2)

BIMA BEMISAAL :IRDA

3)

Restaurant ANJAPPAR in Chennai received a donation of

501/- for its 1st outlet in Royalpeth in 1964 from which famous
personality :Dr.MGR

4)

Quesn on Sabri jal (hint : he said the festival/pilgrimage

starts today on 16th Sept and as an environment friendly exercise the
state govt will give Rs 2/- to each individual wholl return the bottle)

5)

Book cover Fault Line by Raghuram

6)

Painter Paresh Maity will design the packaging of this co

based on the heritage of Wes Bengal..

Rajan

ITC

7)

James Dewar was a famous Scottish physicist and chemist.

He worked extensively in the field of liquefaction of gases. He
contested a lawsuit patenting an invention with a German Company
and lost the case. It was a generalized trademark such as XXerox for
photocopying. Name the company to whom he lost the lawsuit?

Thermos
8)

This famous tagline was penned when the advertising agencys

founder asked the Cos management team Why should someone use
your services? this famous tagline was replaced after 50 years with Its
Your Space Which tagline?

AVIS
9)

Ebrahim Currim and Sons claim to have taught Indians to use

this after switching from old ones made out of palm leaves. They first

started selling this product in 1860s first as agents and later set up
their own factories. The distinctive deer logo was chosen as it was a
swift and elegant animal. What brand was thus started?

Umbrella
10)

Print ad on Hotwheels (hint : this has no age)

11)

Nirmal Lifetsyle has come out with sports lifestyle

apartments :US

12)

Open apartments

Originally manufactured underwear , endorsed by Bjorn

Borg :FILA

13)

This patent is entitled Systems and Methods for enticing

users to a web site. The abstract states the patent is for invention of
periodically changing story line to entice users to access a web page.
What? (Hint: Something that has derived inspiration from Amul
Hoardings Creativity with Topicality)

Google doodle
14) Which newspaper was founded in 1868 to defend the cause of
the peasants fighting the owners of the indigo plantations. It was
closed in 1990 due to labour unrest.

Amrit Bazaar Patrika

15)

One Watt Campaign or Lets save a Billion Watts is a

national consumer connect initiative to make people aware about
energy conservation and going green. It was launched by which
company?

Godrej
16)

Reddit logo

17)

Voltas, at one point of time was setting up a consumer

products group and a programme to market and nurture small Indian
Companies. One of its early launches was a certain brand for whom
Voltas put Vinita Bali in charge. The brand became a market leader in
its own category and created some of the most endearing ads of the
80s. Which brand are we talking about? (Hint: It has captivated all of
us in our Summer vacations.)

Rasna
18)

Shalimar paints logo

19) Patented in 1906, this apparatus was originally intended for

machines and industrial processes rather than people and its inventor
practically defined them as cool. What are we talking about?

Air conditioning
20)

Sameer Manchanda is the lion in this business , what is his co

name ? DEN Network

21)

Airavat Volvo buses :Karnataka

22) Established in 1962 in collaboration with Corning Glass works

USA, today they are the market leaders for laboratory glassware and
microwaveable kitchenware in India. Name the Company?

BOROSIL

23)

Save Money, Live better :Walmart campaign

24)

Ruchi pickles manufactured by :Cavin

Kare

25)

certificate was shown : hallmark of environmentally sensitive

certified hotels .what?
I PLEDGE TO PROTECT AND ENHANCE THE ENVIRONMENT
INCLUDING ALL ITS RESOURCES BY
ENCOURAGING AND IMPLEMENTING THE CONCEPTS
OF REDUCE, REUSE AND RECYCLE.
I WILL MANAGE MY SHARE OF RESOURCES
WITH MAXIMUM EFFICIENY.
I PLEDGE TO FORM EDUCATED OPINION
AND TO MAKE RESPONSIBLE CHOICES.
I PLEDGE TO MAKE A DIFFERENCE.

ECOTEL

1. Which co. Owns Streax hair color and Super vasmol 33?
Hygiene Research lab
2. Which co-founder of facebook gave up his U.S citizenship
and moved toSingapore?- Eduardo Saverin
3. Beauty that counts and Global month of service are
the social initiatives of which cosmetic major? Mary Kay
4. The boom and not the slump is the right time for
austerity. Which famous economist said this. Hint: He has
a line of economics named after him.?John Keynes

5. Old logo of Allen solly

6. Which IPL sponsor and maker of sporting goods created
Rock n royals and Electric chargers comics?- PUMA
7. Much before movie theatres used air conditioning for
comfort which other profession was the first one to use air
conditioning and it was meant to prevent ink from
solidifying?- Printing press/Publishing house
8. This apparel has its roots in the French word meaning
Upper arm and it appeared in the Vogue magazine for
the first time in 1907?Brassiere or Bra
9. When Elizabeth Taylor married Nikky Hilton in 1950,
whichHollywoodstudio paid for the wedding?MGM
10.

Pic of John Schnatter?- Which pizza co. He founded?

PAPA JOHNs
11.

Launched by Nico Roozen and Frans van der hoof in

1988. They named it Max Havelaar. The initiative offered

disadvantaged coffee producers following various social
and environmental standards a fair price, significantly
above the market price, for their crop. What label started
thus?- Fairtrade label
12.

This govt. OfIndiadept was started by East India

company to study and explore availability of coals in the

eastern parts ofIndia?- Geological survey ofIndia
13.

This town in Andhra Pradesh gets its name from two

tamil words and is home to nutrine confectioneries?Chittoor

14.

This is the largest river inGoaand the name is used in

many businesses but the prominent being a cement

company and a fertiliser company?- Zuari

15.

Internet protocol version 6 logo

16.

On 11 March,1774 Samuel baker Samuel Baker

presided over the disposal of several hundred scarce and

valuable books from the library of Rt Hon Sir John Stanley
Bt., of Alderley. What started thus?-Sothebys
17.

Pattabhi sitaramaya a famous freedom fighter from

Andhra Pradesh started this institution now owned a by

Govt ofindia?-Andhra bank
18.

An ad agency founded by Harrison and Alfred and as

old as 1902. Its name is often confused with a telecom co.,

a manufacturer of mobile phones?- McCann Erickson
19.

Lyon coffee- whichHollywoodactor created this brand

and owns 100% of it?- Leonardo di caprio

20.

Manikchand group logo

21.

The lost bank book my Kirsten grind is basically about

how the business of mutual funds fell thru during the

2008-09 economic crisis leading to the downfall of this
huge baking entity. Which organization is the book based
on?-Washingtonmutual
22.

This airlines company inUSAthrough its

subsidiaryMonroeenergy acquired a refiney and created

headlines for its wide range of diversification?- Delta
airlines
23.

Planetary Resources, Inc. Is a company started in

2010 stated goal is to expand Earths natural resource

base by developing and deploying the technologies
for asteroid mining. Which famous duo are the prominent
investors in this co.?-Larry page and Sergey Brin

24.

It started as a project betn American airlines and IBM

for automation of airlines ticket booking. Which famous

ticket booking software?-SABER
25.

Go babelicious ad campaign? Which brand?TVS

scooty

) Sugarpova Maria Sharapovas candy biz

2) Lamp and Pixar logo funda
3)
4) Union Bank and HT connect is MK Gandhi
5)
6) Where learning is fun TINKLE
7) Bill Clinton with devil, TIME Cover
8)
9) On XLRI rebranding
10) Jill Abramson NY Times pic
11) Santa Claus rally
12) Some India Inside logo funda
13) On Wagh Bakri
14) Super 30 institute logo
15) IKEA catalogue funda
16) J&J baby lotion ad
17) Youtube max views from India Rajshree
18) GOW NTPC link
19) Microsoft founder list
20) Crayola name origin
21) Oral B origin
22) Good to know campaign GOOG
23)
24) Rajeev Chandrasekhar bio
25) RmKV funda

Tata Crucible Corporate Indore 2012 Prelims

Courtesy: Someone who is as Rakish as an Arab. Well you wanted to
remain anonymous
1. This huge company launched Discover new campaign this year
targeted at the summer vacation of school going children. Which co.?-

BATA
2. A helpline, called National Tobacco Cessation Quit Line, at the tollfree number: 1800-227787 has been started by this company in India,
which has long been in pharma business?- Johnson and Johnson
3. The European wing of this Indian company is producing silent
tracks for railways and is going to implement it across Indian very
soon leading to soundless tracks. Which co.?- Tata steel(corus)
4. This famous celebrity went nude to launch a perfume named after
her called NUDE?Rihanna
5. PIXAR logo
6. Project glass trivia, Which company is behind Project glass?GOOGLE
7. TERI has partnered with this company to recycle waste at schools as
kids buy a lot of this in school and throw them away after
consumption. This co. is a major packaging giant?- TETRAPAK
8. In 1935, it was designed to commemorate the silver jubilee of King
George V. It was also called K6. It is found in almost all streets of
London. What?-Red Telephone booth
9. This international automobile major which has been doing very well
in India off late has launched an innovative finance scheme called
Mobility Max. Which co.?-VOLKSWAGEN
10. Quietly brilliant- whose punchline?. (hint:mobile phone
manufacturere)
11. The tweet by this person was on Jan 23,2012 read we are proud of
you. It was about the bravery award recipients. Who or whose office
debuted on twitter thus?-Manmohan singh or PM office

12. Kazuo Hirai has replaced Howard stringer as the CEO fo which
famous electronics giant?- SONY
13. Audi bought over the iconic bike business of which famous
company?-DUCATI
14. Who is the Urban development minister of India now?-KAMAL
NATH
15. Ramesh chauhan of Bisleri pic standing with Thums-up and
goldspot
16. Invented by Christopher scholes in 1862, Mark Twain described
this as curiosity breeding little joker. He also used it. What?Typewriter
17. Invented in 1890s and called as Clasp locker. Its improvised
version in 1905 was called C-curity. What invention that was initially
for shoes but is now mainly used in apparels.ZIPPERS
18. Which brand started as Deluxe green Label in 1962 and became an
instant hit?-BRU
19. Barron Larrey, Napoleans personal doctor invented this keeping in
mind that Napolean may need this any moment. What so common in
healthcare that it is even available in rural areas as well as urban
areas.?-AMBULANCE
20. DABUR logo. Id