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1.

Importance Of External Factors Affecting An


Organization
External factors have an immediate effect on an organizations planning. Marketing a product
takes thorough planning. Managers organize ideas on where to market a product that provides
benefits to other countries.
Leading globalization can be difficult because other countries may not want to use a product they
are unfamiliar with. Therefore, a thorough explanation of why a product would be beneficial in
another country is very important (Moon, 2010). The cell phone for instance has brought forth
much controversy. Rates, service areas for Internet, communication, contractual agreements, and
a wide range of other issues have been broad topics for subscribers of cell phones. To control
globalization, cell phone providers must have management teams that extend enough information
about products to other countries to determine if the product is marketable around the globe
(Moon, 2010).
Information is organized through technology; via Internet so customers are better informed
regarding price, and other vital information before purchasing.

1.2.the needs and Expectations of stakeholders in orchid


The board of Piramal Healthcare has approved the spin-off of the New Chemical Entity (NCE)
from Piramal Life Sciences, reports CNBC-TV18. The unit will then be merged with parent.
According to the company filing with BSE, shareholders will be issued one fully paid up equity
share of Rs 2 of parent Piramal Healthcare for every four shares of Rs 10 held of Piramal Life
Sciences.
Investment in NCE research calls for sharper research focus, longer time horizon and higher risk
appetite, said a press release. CNBC-TV18 had earlier reported about how Piramal Health is
more poised to take the risks arising from the drug discovery business than Piramal Life
Sciences.
This demerger is expected to be completed in six months, Ajay Piramal was quoted as saying.
Piramal hopes, ultimately, to re-absorb Piramal Life Sciences back into the company. According
to CNBC-TV18, long-term strategies of the company include hiking capacity in active
pharmaceutical ingredients segment and formulations business.

1.3. major changes taking place in the external environment


it affects stretegy

This process is most applicable to strategic management at the business unit level of the
organization. For large corporations, strategy at the corporate level is more concerned with
managing a portfolio of businesses. For example, corporate level strategy involves decisions
about which business units to grow, resource allocation among the business units, taking
advantage of synergies among the business units, and mergers and acquisitions. In the process
outlined here, "company" or "firm" will be used to denote a single-business firm or a single
business unit of a diversified firm.
Once the firm has specified its objectives, it begins with its current situation to devise a strategic
plan to reach those objectives. Changes in the external environment often present new
opportunities and new ways to reach the objectives. An environmental scan is performed to
identify the available opportunities. The firm also must know its own capabilities and limitations
in order to select the opportunities that it can pursue with a higher probability of success. The
situation analysis therefore involves an analysis of both the external and internal environment.
The external environment has two aspects: the macro-environment that affects all firms and a
micro-environment that affects only the firms in a particular industry. The macro-environmental
analysis includes political, economic, social, and technological factors and sometimes is referred
to as a PEST analysis.
2.1. Appropriate Tools to analyse Current business Plan
What next? This is the question on the minds of the shareholders. We have drawn up a growth
blueprint for the company, segregated into short and medium-term business drivers focusing on
ramping up of the existing business verticals, creating front-end marketing organisations and
entering new high-growth product segments. In the short term, we have identified key areas
which will drive business growth for your company. We will cater to the API needs of Hospira
and other global innovators in addition to our regular API and formulation sales in the emerging
markets. We will strengthen our geographical presence in key regulated markets like the US,
Europe and Japan. Currently, we are marketing around 10 products in the oral cephalosporins
segment and 5 products in the NPNC (Non-penicillin, Non-cephalosporin) segment. Your
company will further strengthen its product basket for catering to these markets.
Our focus on acquiring front-end marketing companies possessing infrastructure, people, product
registrations and approvals will augur well in the medium term. Our product pipeline in the
regulated markets will be filled with our own molecules, ANDAs and in-licensed products. This
will help us strengthen our product basket and maximise and internalise value which was earlier
shared with our marketing partners.

2.2.Orchid Chemicals in its current market


Since inception, your company established a strong foothold in niche therapeutic segments
which are relatively uncluttered due to the inherent technical complexity. In doing so, your
company grew in size and is now a global name in its operating domains. In recent times, your
company's performance in the global and domestic markets could not translate into robust
growth for the company and superior shareholder value creation. This was primarily owing to the

sizeable debt burden which weighed heavy on your companys profitability. With the debt levels
coming down and with a strong growth strategy in place, this is set to change going forward.

This essay is an example of a student's work


Disclaimer
This essay has been submitted to us by a student. This is not an example of the work written by
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My fellow shareholders may have a number of apprehensions about the future of the company

2.3.competitive strength and weakness


e expect strong year-on-year growth over the next three years by focusing on the non-penicillin,
non-cephalosporin (NPNC) segment where we possess a strong basket of over 73 products
spanning diverse therapeutic areas. We possess marketing alliances in the US and Europe with
prominent players such as Actavis, North Star and Alvogen for 31 NPNC products. We also
expect to capitalise on Para IV opportunities; our 8 Para IV FTF filings provide a revenue
potential of about US$ 80 Mn. A favourable outcome in any patent challenge litigation could
result in our being awarded the 180-day exclusivity.

3.1. strategic options


What next? This is the question on the minds of the shareholders. We have drawn up a growth
blueprint for the company, segregated into short and medium-term business drivers focusing on
ramping up of the existing business verticals, creating front-end marketing organisations and
entering new high-growth product segments. In the short term, we have identified key areas
which will drive business growth for your company. We will cater to the API needs of Hospira
and other global innovators in addition to our regular API and formulation sales in the emerging
markets. We will strengthen our geographical presence in key regulated markets like the US,
Europe and Japan. Currently, we are marketing around 10 products in the oral cephalosporins
segment and 5 products in the NPNC (Non-penicillin, Non-cephalosporin) segment. Your
company will further strengthen its product basket for catering to these markets.
3.2. comparative understanding of an activity
The performance of your company in the first quarter of the current financial year reflects the
start of a robust growth journey. Going forward, your company is well poised to ramp up its API
and formulations business based on specific product-market contracts and regulatory filings
which will help spread the growth canvas wider. We entered into an out-licensing and
distribution agreement with the US-based pharma major Alvogen for marketing 8 oral nonantibiotic generic formulations in the US market. These products cater to the high-growth
therapeutic segments of CNS and osteoporosis, among others and have a cumulative addressable
market size estimated at USD 8 billion. Your company also recently acquired Karalex Pharma,

LLC, a US-based generic marketing and sales services company through an all-cash deal for
creating a front-end presence in the US market to deliver generic products to the US customers
directly. Karalex Pharma is a leading provider of generic pharmaceuticals, focused exclusively
on the US healthcare market.

3.4. future organizational strategy


Our focus on acquiring front-end marketing companies possessing infrastructure, people, product
registrations and approvals will augur well in the medium term. Our product pipeline in the
regulated markets will be filled with our own molecules, ANDAs and in-licensed products. This
will help us strengthen our product basket and maximise and internalise value which was earlier
shared with our marketing partners.

4.1. participation from all stake holders


I take the opportunity to thank the Central and State governments, financial institutions, public
and private sector banks, government agencies and non-government institutions for extending
their support in your company's growth and development.

4.2. potential options for strategy plan


I thank your company's valued business stakeholders namely vendors, customers, strategic
alliance partners and business associates for their exceptional support during difficult times, in
accomplishing our business plans. Most importantly, I acknowledge the critical role played by
the employees whose contribution to your companys business growth has been paramount. On
behalf of the Board, I would like to thank all the shareholders for their unstinted support in
helping your company enhance its technological and business strengths and remain on the
growth path.

4.3.strtegy plan includes resorce implication:


n the API (Active Pharmaceutical Ingredients) segment, your company increased its cumulative
US DMF filing count to 82. The break-up of the total filings is: 30 in the cephalosporin Segment,
39 in NPNC segment, 2 in the betalactam segment and 11 in the carbapenems segment. The
cumulative filings of CoS (Certificate of Suitability) for the European market stood at 20 which
includes 13 in cephalosporin segment, 6 in the NPNC segment and 1 in the betalactam segment.
With a robust product development pipeline, your Company's filing and approval count is poised
to increase in the coming months and quarters.

5.1. organizational Values:


Most organisations are mostly driven by strategies. We are also driven by values.

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Corporate Social Responsibility
Respect for the Individual
Excellence
Innovation
Value for Stakeholders

5.2 vission and mission statements:


Vision
Enriching Lives through Innovation in Healthcare
Mission
"Discovery to Delivery"
Orchid is a vertically integrated pharmaceutical company with established research,
manufacturing and marketing capabilities across multi-therapeutic domains. We successfully
leverage our penchant for science and technology to create niche products and manufacturing
platforms leading to attractive growth.

5.3. Future Management Objrctive:


Innovation drives growth. Sensitive to market needs and committed to innovation, here at Orchid
we focus on niche product manufacturing platforms, combining cutting-edge technology and the
best minds in the business.

Valuing People

We value individuality and creativity. Our unique People and Process Paradigm helps achieve
the twin objective emphasis on regulatory and compliance on one hand, while fostering
innovation and creativity on the other.

Peak Performance
We seek to build a sustainable organisational eco-system where one is constantly motivated to
attain new heights and empowered to discover new avenues for growth.

Quality
Quality has always been a strong part of Orchids proposition. Our quality initiative covers all
aspects including product quality, operational quality, environmental quality and finally a good
quality of life for our people.

Harmony with Society


We seek to balance environmental impact and economic interest in all our business activities.
Committed to the development of the society, culture and economy, we dutifully observe laws;
demonstrate high ethical standards and endeavour to preserve the environment.

5.4. Evaluating Stretegy Plan


Government: It has the mechanics to receive and document the needs of society. It also has the
legislative and administrative power to take forward development programs.
Industry: It has the strength of technology and managerial skills required to identify solutions
and execute projects in a time-bound manner.
NGOs and other Institutions: They penetrate deep into the community to propagate ideas and act
as a vibrant feedback mechanism.
We have always believed that enhancing the social well-being of individuals would add a lot
more meaning to our overall business existence. Caring for the people and the community has
therefore been an important facet of our business philosophy. We are happy that we have
influenced the lives of several people in the vicinity of our facilitates through the several
initiatives and programmes undertaken by the Trust.

6.1. Schedule for implementing stretgic planning


Our oral non-cephalosporin formulations facility specialises in the manufacturing of
nutraceutical products. The facility produces a range of dietary supplements for the advanced
markets. Many other high-value products like anti-diabetics, cardio vascular drugs (CVS), antidepressants and anti-epileptics are manufactured in this facility to cater to the emerging markets.

6.2. To gain commitment from stake holders


We have a long tradition of successful collaborations. Our approach to partnerships has been
path-breaking and successful in the Indian pharmaceutical industry in terms of product and
market coverage and leveraging each others partnership strengths. They are an essential and
integral part of our research and business strategy. Every day, we commit ourselves to aligning
our capabilities with business opportunities and everything we do is based on being easy to work
with to ensure mutual success. We continuously engage in new projects to aid technology
development, development of new molecules, chemical process enhancement and innovative
drug delivery systems development

6.3.monitoring the evaluation system for the implementation


of a strategy plan
rchid has emerged as a full-fledged pharmaceutical corporation with end-to-end connectivity
from discovery to delivery. Each alliance we build is based on a shared vision with well-defined
goals and objectives. We have the ability to leverage and represent our entire portfolio of
products and services based on their core competencies, partner great models, build and sustain
operations. By pooling the talents of our science and business teams, we have engaged in
numerous collaborations with a range of companies and research institutions. We look to build
upon our existing strengths as well as to create new areas of expertise.