YCN - Yorkshire Tea

OUGD603

Adam Garbutt and Anthony White

Leeds College of Art BA (Hons). Graphic Design

Brief 9

The new design draws inspiration from the Yorkshire

countryside, culture and spirit with the goal to convey
its natural beauty through design.
It appeals to a younger audience - the future tea
drinkers through more modern applications such as
landscape photography, sourced from independent
Yorkshire photographers. This works together in
harmony with the warm feeling created when drinking
a proper cup of tea.

YCN - Yorkshire Tea OUGD603

Adam Garbutt and Anthony White

Leeds College of Art BA (Hons). Graphic Design

Research

The new design draws inspiration from the Yorkshire

countryside, culture and spirit with the goal to convey
its natural beauty through design.
It appeals to a younger audience - the future tea
drinkers through more modern applications such as
landscape photography, sourced from independent
Yorkshire photographers. This works together in
harmony with the warm feeling created when drinking
a proper cup of tea.

YCN - Yorkshire Tea OUGD603

Adam Garbutt and Anthony White

Leeds College of Art BA (Hons). Graphic Design

Research

Focusing on the Yorkshire countryside through

photography, the image of the box has been brought
into the modern era. The logo has been refined,
stripped back and decluttered retaining its essential
elements for a more impactful appearance.
Experimentation on the overall look and feel of the
box has lead to the removal of the vertical red stripe,
in order to unobstruct the imagery. This gives more
focus to the gorgeous photographs of the Yorkshire
countryside.

YCN - Yorkshire Tea OUGD603

Adam Garbutt and Anthony White

Leeds College of Art BA (Hons). Graphic Design

Final Product

flo
Something More Flo

OUGD603

Adam Garbutt

Leeds College of Art BA (Hons). Graphic Design

Brief 7

The new design draws inspiration from the Yorkshire

countryside, culture and spirit with the goal to convey
its natural beauty through design.
It appeals to a younger audience - the future tea
drinkers through more modern applications such as
landscape photography, sourced from independent
Yorkshire photographers. This works together in
harmony with the warm feeling created when drinking
a proper cup of tea.

Something More Flo

OUGD603

Adam Garbutt

Leeds College of Art BA (Hons). Graphic Design

Research

The new design draws inspiration from the Yorkshire

countryside, culture and spirit with the goal to convey
its natural beauty through design.
It appeals to a younger audience - the future tea
drinkers through more modern applications such as
landscape photography, sourced from independent
Yorkshire photographers. This works together in
harmony with the warm feeling created when drinking
a proper cup of tea.

Something More Flo

OUGD603

Adam Garbutt

Leeds College of Art BA (Hons). Graphic Design

Development

The new design draws inspiration from the Yorkshire

countryside, culture and spirit with the goal to convey
its natural beauty through design.
It appeals to a younger audience - the future tea
drinkers through more modern applications such as
landscape photography, sourced from independent
Yorkshire photographers. This works together in
harmony with the warm feeling created when drinking
a proper cup of tea.

Something More Flo

OUGD603

Adam Garbutt

Leeds College of Art BA (Hons). Graphic Design

Final Images

Anona Bakery Part One

OUGD603

Adam Garbutt

Leeds College of Art BA (Hons). Graphic Design

Brief 1

The new design draws inspiration from the Yorkshire

countryside, culture and spirit with the goal to convey
its natural beauty through design.
It appeals to a younger audience - the future tea
drinkers through more modern applications such as
landscape photography, sourced from independent
Yorkshire photographers. This works together in
harmony with the warm feeling created when drinking
a proper cup of tea.

Anona Bakery Part One

OUGD603

Adam Garbutt

Leeds College of Art BA (Hons). Graphic Design

Research

The new design draws inspiration from the Yorkshire

countryside, culture and spirit with the goal to convey
its natural beauty through design.
It appeals to a younger audience - the future tea
drinkers through more modern applications such as
landscape photography, sourced from independent
Yorkshire photographers. This works together in
harmony with the warm feeling created when drinking
a proper cup of tea.

Anona Bakery Part One

OUGD603

Adam Garbutt

Leeds College of Art BA (Hons). Graphic Design

Development

The new design draws inspiration from the Yorkshire

countryside, culture and spirit with the goal to convey
its natural beauty through design.
It appeals to a younger audience - the future tea
drinkers through more modern applications such as
landscape photography, sourced from independent
Yorkshire photographers. This works together in
harmony with the warm feeling created when drinking
a proper cup of tea.

Anona Bakery Part One

OUGD603

Adam Garbutt

Leeds College of Art BA (Hons). Graphic Design

Final images