Project Title:

E-Business
Development
Portal for DTI
Assisted MSMEs of
Mountain Province

An E-Business Portal for MSMEs of Mountain

Province aimed at developing a wider market
coverage, increased sales and integration of
technology enhancements to boost local
employment.

Prepared by: Joel T. Fagsao

Department of Trade and Industry,
Business Development Division, Mountain
Province
1/13/10
 Project Proposal: E-Business Portal for DTI Assisted MSMEs of Mountain Province

I. Project Proponent: 35 MSMEs assisted by the Department of Trade

and Industry Mountain Province. The MSMEs are engaged in various
52010 industries including weaving, handicrafts, wine, food processing, gifts
and souvenirs

II. Project Title: E-Business Development Portal for DTI Assisted MSMEs
of Mountain Province

An E-Commerce Website for DTI assisted MSMEs of Mountain Province

aimed at generating sales, wider market access for those who cannot
afford trade fair participation, infusion of technological enhancements
and jobs generation.

III. Introduction/Background:
Micro businesses engaged in various handicrafts and food processing
involves at least one hundred families, women’s organizations, village
enterprises in Mountain Province. Weaving, wine production, coffee,
honey, jams and jellies, other processed food, antique reproduction,
and lately abaca handicrafts are potential growth industries in
Mountain Province. Local products have gained exposure in local and
regional trade fairs but market awareness have not been significant.
Local producers had no way of providing information on new product
lines, price updates. The traditional way of sending product samples
through couriers was expensive. Market exposure was limited. Today,
the Internet provides an opportunity for local producers to engage new
buyers and help stimulate the local economy. The development of an
electronic business portal provides a low cost means to expand
markets for local products.

IV.Objectives:
General: This proposal refers to the setup of an e-commerce site
initially managed by the Business Development Division of the
Department of Trade and Industry-Mountain Province. The site will
showcase the various products of local producers. The website will
help connect local producers to prospective institutional buyers,
customers both local and international.

Specific:

1. Benefit initially a core of 35 MSMEs generating annual

sales of P4.5M doubling projected annual sales.
2. Generate an additional 105 new jobs for the initial
year.
3. Provide market exposure on a 24/7 basis.
4. Eliminate middlemen, sell direct.
5. Empower local producers

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 Project Proposal: E-Business Portal for DTI Assisted MSMEs of Mountain Province

Strategy
I. Product Documentation

II. Computer Literacy AND Website Development and Training

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Product Documentation
Product documentation involves product photo shots, product
specifications, production capacity, order processing and delivery,
producer profiling. These are vital information needed for the setup of the
website.

Website Development
E-Business Application
The website shall be contracted to local enterprises that have the
related experience in website development.

E-Business Portal Administration Training

Training is necessary to enable local portal updates in real time versus a
contracted web portal management program. The training shall focus on the
administration of each SME’s page in the E-Business portal. Each SME is then
responsible for the content and product updates. In this way, future hitches on
product specifications, delivery schedules are avoided. The trainees shall
initially come involve SMEs who have access to the Internet in their respective
municipalities. These are SMEs from the municipalities of Bontoc, Besao,
Sabangan, Bauko and Tadian. Other SMEs who do not have access to the
Internet shall send updates to the DTI-based administrator. After the training,
SMEs can visit local internet cafes in their municipalities and do onsite
administration.

Budgetary Estimates
DTI
Counterp Benefici
Budget Items art aries Total
70,0 17,5 87,50
Computer Literacy Training 35 pax 00.00 00.00 0.00
Meals, snacks, transporation to 98,0 98,00
training venue 00.00 0.00
Website- section updates and
administration training for 35 52,5 17,5 70,00
beneficiaries 00.00 00.00 0.00
Meals, snacks, transporation to 98,0 98,00
training venue 00.00 0.00
Website setup, domain name
registration, web server rental, 63,0 17,5 80,50
maintenance 00.00 00.00 0.00
TOTAL 185, 248, 434,00
500.00 500.00 0.00

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 Project Proposal: E-Business Portal for DTI Assisted MSMEs of Mountain Province

Attachment to Proposal

A thorough study of what can be done to adapt to the existing infrastructure that is within
comprehension of the local producers. The following adjustments to the e commerce site can be
made:
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1. Payment facility can either be through bank transfer, Western Union or Paypal

2. Product delivery option can be through bus transport, JRS

3. Orders can also be processed via e-mail or cell phone messaging

Maintenance

For the first three years of operation, the DTI staff, BDD division will act as Super Administrators of
the site. For the succeeding years, local producers who have online stores within the site, will pay a
monthly administration fee. Options for payment for maintenance may also be based on online sales.
The site maintenance may be bid out to the private sector. Local producers will pay a fee for a front
page feature of their product. A regular consultation will be in place among the stakeholders to iron
out kinks in the system. DTI will also refer to the producers any customer complaints.

What is Joomla?
Joomla is the platform of choice for the E-Business Portal for Mountain Province. The site,
joomla.org gives a brief description of Joomla:

Joomla is an award-winning content management system (CMS), which enables you to build Web
sites and powerful online applications. Many aspects, including its ease-of-use and extensibility, have
made Joomla the most popular Web site software available. Best of all, Joomla is an open source
solution that is freely available to everyone.

What is a Content Management System?

A content management system is software that keeps track of every piece of content on
your Web site, much like your local public library keeps track of books and stores them.
Content can be simple text, photos, music, video, documents, or just about anything you
can think of. A major advantage of using a CMS is that it requires almost no technical skill
or knowledge to manage. Since the CMS manages all your content, you don't have to

What are some real world examples that Joomla can do?

Joomla is used all over the world to power Web sites of all shapes and sizes. For example:
• Corporate Web sites or portals
• Corporate intranets and extranets
• Online magazines, newspapers, and publications
• E-commerce and online reservations
• Government applications
• Small business Web sites
• Non-profit and organizational Web sites
• Community-based portals

Who uses Joomla?

Here are just a few examples of Web sites that use Joomla:

• MTV Networks Quizilla (Social networking) - http://www.quizilla.com

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 Project Proposal: E-Business Portal for DTI Assisted MSMEs of Mountain Province

• IHOP (Restaurant chain) - http://www.ihop.com

• Harvard University (Educational) - http://gsas.harvard.edu
• Citibank (Financial institution intranet) - Not publicly accessible
• The Green Maven (Eco-resources) - http://www.greenmaven.com
• Outdoor Photographer (Magazine) - http://www.outdoorphotographer.com
• PlayShakespeare.com (Cultural) - http://www.playshakespeare.com
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• Senso Interiors (Furniture design) - http://www.sensointeriors.co.za

Notes/remarks:

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