2013

1: COMPANY INFORMATION

1.1: INTRODUCTION AND COMPANY PROFILE

1.1.1: About India Yamaha Motor Pvt. Ltd
Yamaha made its initial foray into India in 1985. Subsequently, it entered into a 50:50 jointventure with the Escorts Group in 1996. However, in August 2001, Yamaha acquired its
remaining stake becoming a 100% subsidiary of Yamaha Motor Co., Ltd, Japan (YMC). In
2008, Mitsui & Co., Ltd. entered into an agreement with YMC to become a joint-investor in the
motorcycle manufacturing company "India Yamaha Motor Private Limited (IYM)".
IYM operates from its state-of-the-art manufacturing units at Surajpur in Uttar Pradesh and
Faridabad in Haryana and produces motorcycles for both domestic and export markets. With a
strong workforce of more than 2,000 employees, IYM is highly customer-driven and has a
countrywide network of over 400 dealers. Presently, its product portfolio includes VMAX
(1,679cc), YZF-R1 (998cc), FZ1 (998cc), YZF-R15 version 2.0 (150cc), Fazer (153cc), FZ-S
(153cc), FZ16 (153cc), SZ-R (153cc), SZ & SZ-X (153cc), SS125 (123cc), YBR 125 (123cc),
YBR 110 (106cc), Crux (106cc) and Ray (113cc)
1.1.2: VISION
We will establish YAMAHA as the "exclusive & trusted brand" of customers by "creating Kando"
(touching their hearts) - the first time and every time with world class products & services
delivered by people having "passion for customers".
1.1.3: MISSION
We are committed to:
Be the Exclusive & Trusted Brand renowned for marketing and manufacturing of YAMAHA
products, focusing on serving our customer where we can build long term relationships by
raising their lifestyle through performance excellence, proactive design & innovative technology.
Our innovative solutions will always exceed the changing needs of our customers and provide
value added vehicles.
Build the Winning Team with capabilities for success, thriving in a climate for action and
delivering results. Our employees are the most valuable assets and we intend to develop them
to achieve international level of professionalism with progressive career development. As a

Good corporate citizen, we will conduct our business ethically and socially in a responsible
manner with concerns for the environment.
Grow through continuously innovating our business processes for creating value and
knowledge across our customers thereby earning the loyalty of our partners & increasing our
stakeholder value.
1.1.4: CORE COMPITATION
Customer #1
We put customers first in everything we do. We take decisions keeping the customer in mind.
Challenging Spirit
We strive for excellence in everything we do and in the quality of goods & services we provide.
We work hard to achieve what we commit & achieve results faster than our competitors and we
never give up.
Team-work
We work cohesively with our colleagues as a multi-cultural team built on trust, respect,
understanding & mutual co-operation. Everyone's contribution is equally important for our
success.
Frank & Fair Organization
We are honest, sincere, open minded, fair & transparent in our dealings. We actively listen to
others and participate in healthy & frank discussions to achieve the organization's goals.
India Yamaha Motor inaugurated New Plant at Surajpur (Greater Noida)
The new Surajpur plant has been inaugurated by Mr. T.Kazikawa C.E.O & MD Yamaha Global
on 6th July 2009, which have capacity to produce 6 lakh motorcycles annually including Fazer
followed by FZ-16, FZ-S, YZF-R15 and other models. The plant capacity can be augmented up
to 1 million units.
This fully integrated assembly plant is built on the lines of Yamahas globally tried, tested and
successfully implemented standards and meets the global quality benchmarks. At the core are
the 5-S and TPM activities that fuel its Manufacturing Processes. The plant has 3 vehicle
assembly lines and 4 engine assembly lines including one dedicated for export engines.

The engine and vehicle assembly lines are synchronized and incorporate concepts of Unit
Assurance i.e. Complete Product Assurance, Parts Assurance through 100% kit supply on lines
and synchronization of parts storage, supply and production. The innovative production
processes along with high tech final assurance processes are aimed to achieve Zero Claims at
our dealers and thus, a highly satisfied customer base.
1.1.5 COMPANY PROFILE
Founding history
Paving the Road to Yamaha Motor Corporation
"I want to carry out trial manufacture of motorcycle engines." It was from these words spoken
by Genichi Kawakami (Yamaha Motor's first president) in 1953, that today's Yamaha Motor
Company was born.
"If you're going to do something, be the best."

Genichi Kawakami
Genichi Kawakami was the first son of Kaichi Kawakami, the third-generation president of
Nippon Gakki (musical instruments and electronics; presently Yamaha Corporation). Genichi
studied and graduated from Takachiho Higher Commercial School in March of 1934. In July of
1937, he was the second Kawakami to join the Nippon Gakki Company.
He quickly rose to positions of manager of the company's Tenryu Factory Company (musical
instruments) and then Senior General Manager, before assuming the position of fourthgeneration President in 1950 at the young age of 38.
In 1953, Genichi was looking for a way to make use of idle machining equipment that had
previously been used to make aircraft propellers. Looking back on the founding of Yamaha
Motor Company, Genichi had this to say "While the company was performing well and had
some financial leeway, I felt the need to look for our next area of business.

So, I did some research." He explored producing many products, including sewing machines,
auto parts, scooters, three-wheeled utility vehicles, and motorcycles. Market and competitive
factors led him to focus on the motorcycle market. Genichi actually visited the United States
many times during this period.
When asked about this decision, he said, "I had my research division chief and other managers
visit leading motorcycle factories around the country. They came back and told me there was
still plenty of opportunity, even if we were entering the market late. I didn't want to be
completely unprepared in this unfamiliar business so we toured to German factories before
setting out to build our first 125cc bike. I joined in this tour around Europe during which my
chief engineers learned how to build motorbikes. We did as much research as possible to
insure that we could build a bike as good as any out there. Once we had that confidence, we
started going."
"If you are going to make it, make it the very best there is." With these words as their motto, the
development team poured all their energies into building the first prototype, and ten months
later in August of 1954 the first model was complete. It was the Yamaha YA-1. The bike was
powered by an air-cooled, 2-stroke, single cylinder 125cc engine. Once finished, it was put
through an unprecedented 10,000 km endurance test to ensure that its quality was top-class.
This was destined to be the first crystallization of what has now become a long tradition of
Yamaha creativity and an inexhaustible spirit of challenge.

The first Yamaha motorcycle... the YA-1.

Then, in January of 1955 the Hamakita Factory of Nippon Gakki was built and production
began on the YA-1. With confidence in the new direction that Genichi was taking, Yamaha
Motor Co. Ltd. was founded on July 1, 1955. Staffed by 274 enthusiastic employees, the new
motorcycle manufacturer built about 200 units per month.
That same year, Yamaha entered its new YA-1 in the two biggest race events in Japan. They
were the 3rd Mt. Fuji Ascent Race and the 1st Asama Highlands Race.

In these debut races Yamaha won the 125cc class and the following year the YA-1 won again in
both the Light and Ultra-light classes of the Asama Highlands Race.
By 1956, a second model was ready for production. This was the YC1, a 175cc single cylinder
two-stroke. In 1957 Yamaha began production of its first 250cc, two-stroke twin, the YD1.
Based on Genichi's firm belief that a product isn't a product until it can hold it's own around the
world, in 1958 Yamaha became the first Japanese maker to venture into the international race
arena. The result was an impressive 6th place in the Catalina Grand Prix race in the USA.
News of this achievement won immediate recognition for the high level of Yamaha technology
not only in Japan but among American race fans, as well. This was only the start, however.

The first Yamaha to compete in Americ(1957).

Yamaha took quick action using the momentum gained in the USA and began marketing their
motorcycles through an independent distributor in California. In 1958, Cooper Motors began
selling the YD-1 250 and the MF-1 (50cc, two-stroke, single cylinder, step through street bike).
Then in 1960, Yamaha International Corporation began selling motorcycles in the USA through
dealers.
With the overseas experiences under his belt, in 1960, Genichi then turned his attention to the
Marine industry and the production of the first Yamaha boats and outboard motors. This was
the beginning of an aggressive expansion into new fields utilizing the new engines and FRP
(fiberglass reinforced plastic) technologies. The first watercraft model was the CAT-21, followed
by the RUN-13 and the P-7 123cc outboard motor.
In 1963, Yamaha demonstrated its focus on cutting-edge, technological innovations by
developing the Auto lube System. This landmark solution was a separate oil injection system
for two-stroke models, eliminating the inconvenience of pre-mixing fuel and oil.
Yamaha was building a strong reputation as a superior manufacturer which was reflected in its
first project carried out in the new Iwata, Japan Plant, built in 1966.

(The YMC headquarters was moved to Iwata in 1972.) Toyota and Yamaha teamed up to
produce the highly regarded Toyota 2000 GT sports car. This very limited edition vehicle, still
admired for its performance and craftsmanship, created a sensation among enthusiast in Japan
and abroad.
Genichi said, "I believe that the most important thing when building a product is to always keep
in mind the standpoint of the people who will use it." An example of the commitment to "walking
in the customers' shoes" was the move in 1966 by Yamaha to continue its expansion. Overseas
motorcycle manufacturing was established in Thailand and Mexico. In 1968, the globalization
continued with Brazil and the Netherlands. With manufacturing bases, distributors and R&D
operations in a market, Yamaha could be involved in grassroots efforts to build products that
truly met the needs of each market by respecting and valuing the distinct national sensibilities
and customs of each country. Yamaha continues that tradition, today.
By the late 1960s, Yamaha had quality products that had proven themselves in the global
marketplace based on superior performance and innovation. Distribution and product diversity
were on the right track. But Genichi knew that beyond quality, success would demand more. He
had this view on the power of original ideas. "In the future, a company's future will hinge on
ideas over and above quality. Products that have no character, nothing unique about them, will
not sell no matter how well made or affordable and that would spell doom for any company."
He also knew that forward vision, walking hand in hand with original ideas, would create an
opportunity for the company and its customers that could mean years of happiness and
memorable experiences. Genichi said, "In the business world today, so many people are
obsessed with figures. They become fixated on the numbers of the minute and without them
are too afraid to do any real work. But in fact, every situation is in flux from moment to moment,
developing with a natural flow. Unless one reads that flow, it is impossible to start out in a new
field of business."A real-world illustration of this belief is the Yamaha DT-1. The world's first true
off-road motorcycle debuted in 1968 to create an entirely new genre we know today as trail
bikes. The DT-1 made a huge impact on motorcycling in the USA because it was truly dirt
worthy. Yamaha definitely "read the flow" when it produced the 250cc, single cylinder, 2-stroke,
Endure that put Yamaha On/Off-Road motorcycles on the map in the USA. The DT-1
exemplified the power of original ideas, forward vision, and quick action coupled with keeping in
mind the customers' desires.
In years to come Yamaha continued to grow (and continues to this day).

Diversity increased with the addition of products including snowmobiles, race kart engines,
generators, scooters, ATV's, personal watercraft and more.
Genichi Kawakami set the stage for Yamaha Motor Company's success with his vision and
philosophies. Total honesty towards the customer and making products that hold their own
enables the company that serves people in thirty-three countries, to provide an improved
lifestyle through exceptional quality, high performance products.

Genichi Kawakami's history with Yamaha was long and rich. He saw the new corporate
headquarters in Cypress, California and the 25th Anniversary of Yamaha become a reality in
1980. He also watched bike #20 million roll off the assembly line in 1982. Genichi passed away
on May 25, 2002 yet his vision lives on through the people and products of Yamaha, throughout
the world.

ABOUT INDIAN YAMAHA MOTOR

Company Name

Yamaha Motor Co., Ltd.

Founded

July 1, 1955

Capital

85,666 million yen (as of December 31, 2012)

President

Hiroyuki Yanagi

Employees

53,958 (as of December 31, 2012)

(Consolidated)

Parent :10,180 (as of December 31, 2012)

Sales

1,207,675 million yen

(Consolidated)

(from January 1, 2012 to December 31, 2012)

Parent: 474,589 million yen
(from January 1, 2012 to December 31, 2012)

Sales Profile

Sales (%) by product category (consolidated)

Sales (%) by region (consolidated)

Lines of Businesses

Manufacture and sales of motorcycles, scooters, electrically

power

assisted

bicycles,

boats,

sail

boats,

personal

watercrafts, pools, utility boats, fishing boats, outboard motors,

4-wheel ATVs, side-by-side vehicles, racing kart engines, golf
cars,

multi-purpose

engines,

generators,

water

pumps,

snowmobiles, small-sized snow throwers, automobile engines,

surface

mounters,

intelligent

machinery,

industrial-use

unmanned helicopters, electrical power units for wheelchairs,

helmets. Import and sales of various types of products,
development of tourist businesses and management of leisure,
recreational facilities and related services.
Headquarters

2500 Shingai, Iwata-shi, Shizuoka-ken, Japan

Group Companies

Consolidated subsidiaries: 109

Non-consolidated subsidiaries: 3 (by the equity method)
Affiliates: 25 (by the equity method)
(as of December 31, 2012)

1.1.6: HISTORY

1955

Yamaha Motor Co., Ltd. was founded with Genichi Kawakami as the first President

Nippon Gakki Hamana Factory established in Hamakita-cho (present Hamamatsu

city), Hamana-gun, Shizuoka Pref., and production of our first product, the 125cc
Yamaha motorcycle "YA-1" begins

YA-1 wins 125cc class of the 3rd Mount Fuji Ascent Race

YA-1 captures first three places at the 1st All Japan Autobike Endurance Road Race
(Asama Highlands Race) in the Ultralight (125cc) class

1956

YA-1 wins 1st to 8th places (125cc class) and YC-1 wins 1st to 5th places (250cc
class) at 4th Mount Fuji Ascent Race

Yamaha Motor Hamamatsu Research Institute founded and operations shifted from
the Nippon Gakki Hamamatsu Research Institute

1957

YA Racer wins 1st, 2nd and 5th places (125cc class) and YD Racer wins 1st to 3rd
places (Light class) at 2nd All Japan Autobike Endurance Road Race (Asama
Highlands Race)

Took 6th place in first attempt at 8th Catalina Grand Prix in the U.S. (Yamaha's

1958
international racing debut)

Yamaha De Mexico S.A. de C.V. established with investment by Nippon Gakki and
local Mexican investors

Yamaha "YA-2" becomes first motorcycle to win Japan's "Good Design Award"

The first full-fledged sports motorcycle by a Japanese maker, "YDS1" released,

1959
actor Yujiro Ishihara used as commercial endorser

Kitagawa Motor Co., Ltd. joins Yamaha Motor group

Yamaha Technological Research Institute established at Hamakita-cho (present

Hamamatsu city), Hamana-gun, Shizuoka Pref., for overall R&D for Yamaha Motor
group

Completion of Tenryu test course in Hamakita-cho (present Hamamatsu city),

Hamana-gun, Shizuoka Pref.

1960

Yamaha International Corporation (YIC) founded in U.S. as subsidiary of Nippon

Gakki

Showa Works Ltd. joins Yamaha Motor group

First Yamaha outboard motor "P-7" released

First Yamaha FRP boat "CAT-21" and "RUN-13" released and press introduction
held at Lake Ashino

1961

New listing on First Section of Tokyo Stock Exchange (Capitalized at 800 million
yen, 1.6 million shares)

First appearance in road race World GP at Round 3, the France GP

Took 6th place in World GP 250cc class at round 4, the Isle of Man TT Race in
Britain

CAT-21 wins 1st Pacific 1,000 km Motorboat Marathon

Won Novice 250 and 350cc classes of 1st All Japan Road Race Championship

Motorcycle development operations transferred from Yamaha Technological

Research Institute to YMC headquarters

Nationwide Yamaha Kai (authorized dealership organization) launched

First meeting of overseas dealers held

Pearl Yamaha founded in India as tie-up with local funding and starts production
and sales of mopeds

Won first 250cc class race in road race World GP (Belgium GP)

Won first 250cc class victory at the Daytona Grand Prix (U.S.)

Captures first manufacturer and rider titles in 250cc class of the road race World GP

Siam Yamaha Co., Ltd founded in Thailand

Won 1st Japan Motocross GP in 251cc and above class

Recognize by Japan's Ministry of Trade and Industry (MITI) for contribution to

1962

1963

1964

exports (recognized again in '66 and'67)

1965

Tie-up with Toyota Motor Co. to develop and manufacture Toyota 2000GT, model
displayed at the Tokyo Motor Show in Oct.

First Yamaha FRP fishing boat "3rd Fuji Maru" built

Full export operations transferred from Nippon Gakki to YMC

Yamaha-built Toyota 2000GT sets world records in 3 speed trials categories and

1966

international records in 13 categories

Technical assistance agreement signed with Kong Hsue Sheh to produce

motorcycles in Taiwan

1967

Liaison office opened in Thailand

Yamaha Motor Europe N.V. (YMENV) founded in the Netherlands

First Yamaha snowmobile "SL350" exhibited at Chicago Trade Show

First trail model "DT-1" released

First Yamaha FRP utility boat models "W-16" and "W-18" released

Sanshin Industries joins Yamaha Motor group

Product improvement activities program "IPC" start celebrated

First Yamaha multipurpose engine model "MT100" released

Yamaha Test Course opens in Fukuroi, Shizuoka Pref.

First Yamaha motorcycle mounting a 4-stroke engine "XS1" released

Yamaha Motor do Brasil Ltda. (YMDB) founded in Brazil

1968

1969

1970

1971

Won snowmobile manufacturer title at Eagle River World Championship competition

(U.S.)

Haraban Motor Co. founded in Indonesia in tie-up with Haraban Co. and local
production of motorcycles begun in Indonesia

1972

Headquarters moved to present location in Iwata City

First win in Motocross World GP at Round 10, Swedish GP (250cc class)

First win in Motocross WGP Round 11, Luxembourg GP (500cc class)

Yamaha Motor Canada Limited (YMCA) founded in Canada

Signed joint venture agreement with Brunswick Co. (U.S.) and Brunswick invests in

1973

Sanshin Industries

Won first manufacturer and rider titles in 250cc class of the Motocross World GP

Yamaha wins 1st All Japan Trial Championship

First Yamaha portable generator model "ET1250" released

First Yamaha racing kart model "RC100" released

Hisao Koike appointed second YMC president

Won manufacturer titles in all classes of road race World GP, 125cc, 250cc, 350cc,

1974

and 500cc

PT. Yamaha Indonesia Motor Manufacturing (YIMM) founded in Indonesia as

motorcycle parts maker

Manufacture and sales of FRP pools begun

Membership type comprehensive recreation facility "Tsumagoi" opened in

Kakegawa City, Shizuoka Pref.

1975

"C7 Campaign" launched with aim of reducing cost by 7%

Sportsland SUGO opened in Shibata-gun, Miyagi Pref.

OMDO (Overseas Market Development Operations) liaison office opened in Nigeria

First Yamaha golf car model "YG292" released

Wing of Yamaha wins 1st Single-handed Transpacific Yacht Race

First Yamaha industrial robot model, an "arc welding robot" released

First Yamaha marine diesel "MD35" released

YMC-related divisions of Yamaha International Corporation separated to found

1976

1977

Yamaha Motor Corporation, U.S.A.

Yamaha "DT100E" and "XS650E" are top models in the industry to clear the U.S.
1978 emissions regulation

The "soft bike" model "Passol" released

Captures manufacturer and rider titles for the first time in 500cc class of the
Motocross World GP

1978

R&D Minnesota opened in U.S. as Yamaha Motor's first overseas R&D center

First Yamaha land car model "G1-AD" released

First Yamaha snow-thrower model "YT665" released

1979

Industrial robot "CAME" developed an introduced on YMC production lines

Yamaha's first All Terrain Vehicle (ATV) model "YT125" released in the USA

XT500 wins 1st Paris-Dakar Rally

Energy saving 4-stroke engine system Yamaha Induction Control System (YICS)
developed

Sino-Japanese friendship "Guangzhou Yamaha Exhibition" held (China)

Computerized

1980
production

management

system

Pan

Yamaha

Production

Management Control (PYMAC) implemented

New YMUS headquarters completed in Cypress, Calif. (USA)

Sociedad Espanola de Motocicletas.S.A. (SEMSA) founded in Barcelona, Spain

Yamaha Guangzhou Service Center and Beijing Service Center opened in China

Technical Center opened at YMC headquarters

Motorcycle production and marketing tie-up with Motobecane (France)

Business tie-up with Sweden's Ohlins in the racing and technical know-how fields

Hideto Eguchi appointed third YMC president

Start of companywide "New Yamaha" Program

Yamaha Motor da Amazonia Ltda. (YMDA) founded in Brazil

1981

1982

1983

Technical assistance agreement made for 80cc motorcycle production with China
North Industries Group

Yamaha Motor Australia Pty. Ltd. (YMA) founded

Technical assistance agreement made for motorcycle production with Escorts Ltd. in
India

1984

TPM Activities launched to improve product quality and production efficiency

Signed contract to develop, produce and supply automobile engines to Ford Motor
(U.S.)

Technical assistance contract signed with Italy's Motori Minarelli

Local production of 125cc motorcycles begins in China with technological

1985

assistance to Zhongguo Hangkong Jishu Jinchuguo Gongsi

Signed an integration of technology and trade contract with China National

Automotive Industry Import & Export Corporation for the sales of CBU vehicles

"Y.E.S.S." club started for Yamaha motorcycle fans in Japan

Yamaha Motor Manufacturing Corporation of America (YMMC) founded in U.S.

Yamaha Motor Taiwan Co., Ltd (YMT) founded in Taiwan

France's MBK becomes part of the Yamaha Motor group

Technical assistance contract for motorcycle technology signed with Italy's Belgarda

1986

S.p.A and Motori Minarelli S.p.A. founded

Opening ceremony held for YMC liaison office in Beijing

First Yamaha personal watercraft (PWC) "MJ-500T" released

Yamaha automobile racing engine "OX66" wins first race in Round 2, the All Japan
Suzuka Big 2+4 Race of the All Japan F2 Championship Series

1987

First Yamaha-made surface mounter "21 Series" released

First Yamaha gas heat pump (GHP) model "YGC401W" released

Cosworth Yamaha OX77 wins first All Japan F3000 Championship race

Limited production of 20 units of Yamaha's first commercial-use unmanned

helicopter "R-50" released

1988

Companywide "Tomorrow Yamaha" program started

Hamaoka test course opened in Omaezaki City, Shizuoka Pref.

Cosworth Yamaha OX77 wins series title in All Japan F3000 Championship

YMC wins "PM Excellent Company Award"

Machine mounting the Yamaha "OX88" racing engine competes in F1 for the first

1989

time

"YESS NICE RIDE" donation campaign for training guide dogs for the blind
launched

1990

Corporate Mission; We Create Kando - Touching People's Hearts and long term
management vision announced

Yamaha Motor Portugal S.A. (YMP) founded

Yamaha constructed 1992 America's Cup challenge boat "Nippon"

Yamaha snowmobile wins Harricana International Snowmobile Rally in Canada

Established Environment Affairs Division

Yamaha Motor France S.A. (YMF) founded

Yamaha Motor de Mexico, S.A. de C.V. (YMMEX) founded

Chongqing-Jianshe Yamaha Motorcycle Co., Ltd. (CJYM) founded in China

Yamaha Motor Austria GmbH (YMAG) founded

Yamaha Motor Hungaria Kft. (YMH) founded

Established CCS (Customer Community Satisfaction) Committee to begin "Yamaha

1991

1992

CCS Movement"

Japan Marine Sports Promotion Foundation established

European distribution center begins operation in Holland

Announcement of the Action Plan for Environmental Conservation

Liaison office opened in Guangzhou, China

Zhuzhou Nanfan Yamaha Motor Co., Ltd. (NYM) founded in China

Sichuan Huachuan Yamaha Motor Parts Manufacturing Co., Ltd. (SHY) founded in

1993

China

Regionally limited release of the electrically power assisted bicycle "PAS"

1994

Takehiko Hasegawa appointed as fourth YMC president

"Yamaha" victorious in W60 class of the 6th Whitbread Round the World Yacht
Race

Technical tie-up for technology, manufacture and selling of surface mounters with
Philips EMT of the Netherlands

Yamaha Motor Taiwan Trading Co., Ltd. (YMTT) founded in Taiwan

Chongqing Pingshan TK Carburetor Co., Ltd. (PTK) founded in China

Jiangsu Linhai Yamaha Motor Co., Ltd. (LYM) founded in China

YMC received 1995 TPM Special Award

"ACE Plant" waste incineration and recycling facility constructed and operation

1995

started at YMC headquarters.

Wheelchair electric power unit "JW-I" released, bringing Yamaha into the health and
welfare industry

Urban commuter motorcycle "Majesty YP250" released

Relief materials and relief brigade sent to help in the disaster relief and recovery
efforts following the Hanshin Awaji Earthquake

Yamaha Motor Thailand founded

Escorts Yamaha Motor Ltd. (EYML) established in India at conclusion of first joint
venture agreement between Escorts and YMC

Yamaha Motor Components (Europe) s.r.l. (YMCE) founded in Italy

"Environment 2000 Plan" announced

1996

Yamaha is first domestic manufacturer to be awarded international ISO9002

certification for motorcycles, snowmobiles, ATVs

PT. Yamaha Motor Parts Manufacturing Indonesia (YPMI) founded

Yamaha Motor Argentina S.A. (YMARG) founded

Y's Gear Co., Ltd. founded

PT. Yamaha Motor Nuansa Indonesia (YMNI) founded

Liaison office opened in Shanghai, China

Domestic sales companies united to form Yamaha Motor Marketing Japan

Yamaha Communication Plaza established at YMC headquarters

Yamaha Motor Vietnam Co., Ltd. (YMVN) founded

Yamaha Motor Asia Pte. Ltd. (YMAP) founded in Singapore

Yamaha Motor del Peru S.A. (YMDP) founded

Nine Yamaha Motor factory and office sites win ISO14001 certification

2010 Environmental Action Plan "Eco Cite YAMAHA" announced

IM Division reorganized as in-house company "IM Company"

Corporate ties with Toyota Motor Co. strengthened

Yamaha Motor Asian Center Co., Ltd. (YMAC) founded in Thailand

1997

1998

1999

2000

2001

Toru Hasegawa appointed as fifth YMC president

Yamaha builds temporary pool "Suimu 21" for the main competition pool of the 9th
World Swimming Championships in Fukuoka, Japan

Yamaha succeeds in the high-concentration mass culturing of the diatom

(microalgae) Chaetoceros

2002

Announcement of new three-year plan "NEXT 50"

New 4-region headquarters system initiated with newly established headquarters for
Asia and Japan added to the existing European and N. American headquarters

Limited regional release of the electric commuter motorcycle "Passol"

Manufacture of 50cc scooters for the Japanese market shifted to YMT in Taiwan

Marine Engine Division reorganized as in-house company "ME Company"

Yamaha Motor Distribution Singapore Pte. Ltd. (YDS) founded

Yamaha Motor Co., Ltd., Moscow Representative Office opened in Russia

Start of "YAMAHA CCS 21 Campaign"

Won MotoGP rider championship title

Takashi Kajikawa appointed as sixth YMC president

New medium-term management plan "NEXT 50 - Phase II" announced

2003

2004

2005

Yamaha captures MotoGP triple crown by winning the rider, team and manufacturer
titles

Sales company Yamaha Motor CIS (YMCIS) founded in Russia

Life Science Laboratory opened in Fukuroi, Shizuoka, as research and development

center for YMC's bio-technology business

2006

Motorcycle manufacturing factory Yamaha Motor Manufacturing West Java

(YMMWJ) founded in Indonesia

Mass production of microalgae as a source for the high-potential health additive

Astaxanthin begun at factory in Fukuroi, Shizuoka

Global Parts Center established in Fukuroi city, Japan and full operations begun

Compliance Promotion Committee established

Following the recommendation by the Compliance Promotion Committee,

2007

governance structure is strengthened

"CF Magnesium Diecasting Technology" introduced, and used for the first time in
commercial production of a motorcycle rear frame

ASTIVO released as Yamaha's first health food product

Commencement of manufacturing and sales of motorcycles at Yamaha Motor

Philippines, Inc (YMPH) in the Philippines

Number of motorcycles produced in Indonesia plants reaches a cumulative total of

10 million units

2008

Long-term vision "Frontier 2020" established along with new medium-term

management plan as its Phase One

Motorcycle manufacturing and marketing joint venture Yamaha Motor Cambodia

Co., Ltd. (YMKH) established in Cambodia

Motorcycle manufacturing joint venture India Yamaha Motor Private Limited (IYM)
established in India with Mitsui & Co., Ltd.

Global Training Center established in Indonesia

Yamaha wins MotoGP triple crown of manufacturer, team and rider championships

Tsuneji Togami appointed as seventh Yamaha Motor Company president

Along with revisions in business result projections, policies of returning to

2009

profitability on a consolidated income basis in fiscal 2010 and achieving a

consolidated operating income margin of 5% in fiscal 2012 were announced

Yamaha Marine Co., Ltd. merged into YMC

Use of the new Y.C.A.T. automatic transmission on production mopeds announced

Hiroyuki Yanagi appointed as eighth Yamaha Motor Company president

Medium-term management plan with central pillars of structural reform and growth

2010

strategies announced

Electric commuter model "EC-03" released

Withdrew from the Life Science business

Yamaha won the MotoGP "triple crown" of manufacturer, team and rider
championship titles for third consecutive year

Celebrated the 50th anniversary of Yamaha marine operations

Iwata South Factory engine assembly line integrated into Iwata Main Factory's MC

2011

assembly line

New Intelligent Machinery group company established to expand surface mounter

sales in Europe and the USA

New land acquired near YMC headquaters for expansion of Intelligent Machinery
and Smart Power Vehicle bussiness operations

Start of increased manufactuaring of Japanese boats to assist Great East Japan

Earthquake recovery efforts

Collaboration with Toyota Motor Corp. for development of Communications-Linked

Next-generation Vehicles to create new mobility society of the future

1.2: GROWTH OF YAMAHA MOTOR INDIA PTV LTD

India Yamaha Motor begins the year with a bang, Registers 40 % sales growth
New Delhi, 1st February, 2012: India Yamaha Motor rang in the New Year with high sales
growth backed by its dynamic product portfolio, registering an overall sales growth of 40%. In
the domestic market Yamaha sold 26,300 units in January 2012 vs. 21,974 units sold in the
same period last year thereby registering a 20% sales growth. The export figures stood at
13,640 units in January 2012 while 6,623 motorcycles were exported in January 2011. The
overall sales stood at 39,940 units in January 2012 vs. 28,597 units in January 2011.
Speaking on the results, Mr. Hiroyuki Suzuki, CEO & Managing Director, India Yamaha Motor
Pvt. Ltd., said, Continuing with 2011 Sales trend, we are very happy with the growth registered
in January and plan to keep the momentum high for the rest of 2012. We attribute this growth to
the success of our flagship models both in the deluxe & premium segments R15, FZ series &
SZ series. We are planning to enhance our Best 3S (Sales, Service & Spares) set-up in tier-2 &
tier-3 cities and increase our customer touch points in the rural areas to further boost our
sales.
Yamaha continues to reinforce its relationship with the customers and has launched theYES!
YAMAHA campaign that endeavors to provide the Best 3S Experience so that the customer
always appreciates Yamaha and accepts the brand like the word YES. The company is
making steadfast efforts by conducting consumer-centric marketing initiatives such as Yamaha
R15 One Make Race, Yamaha Safe Riding Science (YSRS) for college students & kids,
Yamaha Service Camps to name a few.

2: PRODUCT PROFILE

2: PRODUCT PROFILE
1: RAY - LIFE IS AN ADVENTURE
Concept
The new RAY offers best in class acceleration, easy handling & maneuverability and good fuel
efficiency. It is equipped with an air-cooled 4-stroke 113cc engine with CVT (Continuous
variable transmission) that boasts excellent reliability.
The engine achieves good fuel economy in the practical-use speed range, a power output
characterized by smooth start-up acceleration and quick passing acceleration and more.
The body has fresh, innovative styling based on a design concept of being Sophisticated &
Dynamic, and is full of fine touches that women will appreciate, like a seat designed with easy
leg reach to the ground and ease of mounting in mind, ample storage space and easy to
operate center and side stands.
Engine type

Air-cooled, 4-stroke, SOHC, 2-valve

Displacement

113 cc

Maximum horse power

7.1PS / 7,500 rpm

Maximum torque

8.1N.m / 5000 rpm

Overall length x width x

height

1,835mm x 675mm 1,075mm

Kerb Weight

104 kg

understand just how special the

Starting system

Electric and Kick

original VMAX is to its owners as

Price

Rs. 47,038

2:
VMAX
CONTINUES

THE

LEGEND

Concept
During the late 90s Yamahas VMAX
project team started to work on the
rebirth

of

legend.

The

team

well as those fans who admired the

bike without ever riding one. The project team identified a set of four goals that would enable
them to create a worthy successor to the legendary original model.
Awesome acceleration feeling to getherwit strong performance Distinctive, preciseandsharp
handling A sophisticated chassis with unique bodywork With these main aims in mind, the
development team has created an all-new powerful state-of-the-art 1,679cc V4 engine
providing 200 PS and 166.8 Nm of torque combined with Yamahas finest and latest electronic
engine control technology such as YCC-I and YCC-T. Weve also created an all-new low-profile
diamond-type frame, which uses the engine as a stressed member in order to deliver the right
balance of rigidity, which makes for excellent straight line stability together with precise and
sharp levels of cornering. All packed in a head-turning and forceful appearance.

Engine type
Displacement

Liquid cooled, 4-stroke, DOHC, 4-valve,

V-type 4-cylinder
1,679cc

Maximum horse power

200.1PS / 9,000 rpm

Maximum torque

166.8Nm / 6,500 rpm

Overall length x width x

height

2,395 x 820 x 1,190 mm

Kerb Weight

310 kg

Starting system

Electric

Price

Rs. 20,00,000

3: YZF-R1 - STATE-OF-THE ART RACE TECHNOLOGY

Concept
Yamaha R1 represents a paradigm shift in technology, performance and controllability among
liter class sport bikes. The R1 has been designed to be the Ultimate Cornering Master 1000 of
the open super sport class. Inspired by Yamahas M1 Moto GP race bike, this latest generation
998cc R1 features a crossplane crankshaft design with an uneven firing order to provide
outstanding yet easy to control torque and an exceptionally linear throttle feel never
experienced before. But there is far more to R1 than just a revolutionary engine.
Cross plane crankshaft technology proven in victory after victory on Moto GP machines
provides a high-tech uneven firing interval. Unlike typical inline-four engine design, where the

two outer and two inner pistons move together in pairs with 180 intervals, the cross plane
crankshaft has each connecting rod 90 with a unique firing order of 270 180 90 180.
This overcomes the inherent fluctuations in inertial torque during each engine revolution, and
the accompanying peaky torque characteristics. Instead, combustion torque continues to build,
giving the rider more linear throttle response with awesome power and traction out of the
corners.

4: Fz1-THE BRUTAL BEAUTY

Concept

Engine type

Liquid cooled 4-stroke DOHC, 4-valve

Displacement

998 cc

Maximum horse power

182.1PS / 12,500 rpm

Maximum torque

115.5NM / 10,000 rpm

Overall length x width x

height

2,070mm x 715mm x 1,130mm

Kerb Weight

206 kg

Starting system

Electric

Price

Rs 10,50,000

The FZ1 was born for life on the street, and its muscular frame is ready for anything. Its 998cc
Supersport-based engine packs a mighty midrange punch. And for 2010, the ECU mapping has
been revised to achieve improved throttle response in the low to mid-rpm range.
The die-cast aluminium frame cuts its way through the curves like a supersport bike, to ensure
that youre always in charge.
The FZ1 has got heart-pumping performance, with serious attitude on top and a lean and mean
look that's all about raw power. The FZ1 is equipped with an under cowling as standard.
Engine type

Liquid Cooled, 4-stroke, DOHC, 5valve

Displacement

998cc

Maximum horse power

150 PS/11,000 rpm

Maximum torque

106 Nm/ 8,000 rpm

Overall length x width x

height

2,140 mm 770 mm 1,060 mm

Kerb Weight

214 kg

Starting system

Electric

Price

9,90,000

5: YZF-R15-Racing Instinct. - Passing on the R series DNA

- Humachine Technologies & Sensual Racing Form The YZF-R1 and YZF-R6 are equipped with under cowls that are based on the image of a
diffuser, to give them the best form for aero-management. These are not cowls for simply
enclosing the engine, but forms composed of blade surfaces that actively control airflow. This
spirit has been directly inherited by the YZF-R15 version 2.0.
Harmony between rider and machine. YAMAHA's Human Technology involves studying the
form of the motorcycle actually in motion with the rider on it. The R series is the embodiment of
1) a wide frontal space that protects the rider, 2) an easy to ride seating area that gives riders
the freedom of movement and allows them to steer effectively, 3) the glamorous tail treatment
that takes into account the management of airflow behind the rider, and 4) a sensual racing
form that brings all 3 of these elements together in a harmonious package. These
characteristics have been splendidly reproduced in the YZF-R15 version 2.0.
Engine type

Liquid-cooled, 4-stroke, SOHC, 4-valve

Displacement

149.8cc

Maximum horse power

17PS/ 8,500rpm

Maximum torque

15N.m / 7,500rpmm

The FAZER, gets its DNA from the

Overall length x width x

height

1,970mm x 670mm 1,070mm

global Fazer series known for their

Kerb Weight

136kg

Starting system

Electric

Price

1,07,000

6: FAZER - OPEN YOUR HEART

TO THE TOURING SPIRIT
Concept

sports touring & awesome looks. It

has a "Look-at-me" appeal with the
triple macho design concept giving

it a concentrated form with excellent ergonomics. Fazer is beautifully contoured & has
aerodynamic cowling to keep the wind blast at bay. With its comfortable riding position and
seat, rider can enjoy a week end getaway or head off on a touring holiday.
Fazer has the Monocross suspension to ensure agile running performance and handling.

The placement of its 'MidShip Muffler' is towards the center of the machine which gives it a
good concentration of mass, exhaust efficiency and handling. Fazer has the "140/60-17" size
rear radial tyre with a 60% aspect ratio which contributes to better grip and stability.
Fazer is available in four new colors - Streak Red, Getaway Blue, Milestone Black & Rising
Red.
Engine type

Air-cooled, 4-stroke, SOHC, 2-valve

Displacement

153.0 cc

Maximum horse power

14PS @ 7500 rpm

Maximum torque

13.6 Nm @ 6000 rpm

Overall length x width x

height

2,075mm 761mm 1,119mm

Kerb Weight

141 kg

Starting system

Electric & Kick start

Price

76,500

7: FZS- "Stylish Macho"

Concept
FZ-S highlights the style quotient and has more flesh to flaunt with purely European
international design like new colours & graphics, aerodynamic chiseled windshield, stylish &

sporty carbon pattern meter console, and more aggressive looking headlight. The new FZ-S is
for stylish and attention seeking Macho man.
FZ-S scores high in looks not only in its segment but beyond and is designed to satiate the
need for style and fashion by riders. Etched with style and geared to todays fashion conscious
customers, FZ-S is a fusion of machismo and fashion.
FZ-S overflows with dynamism and originality. The running performance brims with thrust that
overpowers all others with its unprecedented torque. Dubbed as Lord of the Streets, FZ-S is
designed and engineered with the potential for active and even aggressive enjoyment of
around-town street riding and styling that brings pride of ownership and makes any rider look
like they own the road.

Engine type

Air-cooled, 4-stroke, SOHC

Displacement

153.0cc

Maximum horse power

14PS @ 7500 rpm

Maximum torque

13.6 N.m @ 6000 rpm

1,973 mm 770 mm 1,090 mm

version of SZ-X which is a powerful,

Overall length x width x

height

comfortable and stylish commuter. The

Kerb Weight

135 kg

muscular SZ-R is targeted at commuter

Starting system

Electric and Kick

customers with their sports-oriented

Price

Rs 67,000

8: SZR
Concept
The 153cc SZ-R is a modern & sporty

interests and is designed to create the

sensation of High Speed. The bike comes with front disc brake, tachometer and has tank
protector added to the fuel tank to make it appear even larger. Furthermore, the shroud of the
standard SZ-X model is replaced by an aerodynamic spoiler that extends out boldly and is
given the same silver coloring as the side covers. The bike also has clear lens flasher, colored
handle grip end bar, painted muffler end caps along with special graphics.

Engine type

Air cooled, 4 stroke, SOHC, 2-Valve

Displacement

153 cc

Maximum horse power

12.1PS/7500rpm

Maximum torque

12.8Nm/4500rpm

Overall length x width x

height

2050 x 730 x 1100 mm

Kerb Weight

134 kg

Starting system

Electric Start/Kick Start

Price

Rs55,500

9: FZ16- Street Macho

Concept
A new chapter was added with a masterpiece born in 2008 while inheriting the quality of the
famous brand, the FZ16 was also born to revolutionize the era and carry out a mission. Its
appearance more than any other, overflows with dynamism and originality. The running
performance is brimming with thrust that overpowers all others. This quality solely belongs to

YAMAHA's advanced technologies. The FZ16 takes attention away from others on the road as
it makes its personality felt.
The rider's will is spread to the handle, the body and then the engine giving birth to
unprecedented torque. This force is truly dynamic. Due to minute calculations and overcoming
major challenges, an ultimate body balance has been produced. The agile running performance
is extremely exciting. The superior performance brings riding feel, which when you ride
provides you an emotional high. Thus this is unique not only for the rider but also a source of
great fascination to the onlooker. With the FZ16 you have the sensation of ruling the streets to
your heart's content.
Engine type

Air-cooled, 4-stroke, SOHC

Displacement

153.0cc

Maximum horse power

14PS / 7500 rpm

Maximum torque

13.6 N.m / 6000 rpm

Overall length x width x

height

1973mm x 770mm x 1045mm

Kerb Weight

135 kg

Starting system

Electric & Kick

Price

Rs 65,000

10: SZX- Stay Ahead

Concept
Powering the new SZ-X is an all-new 4-Stroke air-cooled, SOHC single cylinder with 153cc
engine that has been tuned for optimum performance i.e. Extra Power in the low to mid-speed
range thereby ensuring a stress-free ride on Indian roads. The bikes are equipped with AI
System and a large-capacity muffler with catalyze for cleaner exhaust.

The bikes flaunt some cutting edge design structures like the headlight cowl with 3-dimensional
slanting line which along with a sporty fender with split look enhances the look of bikes. There
is a large capacity 14L fuel tank which gives the ability to go Extra Mile. The long cushioned
seat ensures comfortable riding position enabling a straighter back and Extra Comfort while
commuting long distances. SZ-X is also equipped with some of the finest technologies like
electric starter and a windscreen to cut inward air swirl, thus making a hassle free riding
experience for the rider.

Engine type

Air-cooled, 4-stroke, SOHC

Displacement

135 cc

Maximum horse power

12.1PS / 7,500 rpm

Maximum torque

12.8N.m / 4500 rpm

Overall length x width x

height

2,050mm x 730mm 1,100mm

Kerb Weight

135kg

Starting system

Electric Start/Kick Start

Price

Rs52,000

11: SS125- Sport it out

Concept
Riding the wave of sports biking and adding more zing to its portfolio, India Yamaha Motor Pvt.
Ltd has introduced SS 125 Packed with the advantages of 4-stroke, 125 cc, 11 PS, 5-speed
bike; the Stylish and Sporty SS125 is a unique combination of sports biking and style.
Yamahas race-bred technology enhances the convenience in riding, agile cornering and
precise braking like no other bike can. Added to this, the SS125 has been designed for
substantial and overall improvement in running performance, overall sporty design and product

reliability with added features and advantages of practical functionality of commuting bikes,
such as fuel economy and cost effectiveness.
SS125 showcases benchmark of 125cc styling, refinement and a free-revving 11 bhp engine
with Yamaha Throttle Position Sensor (YTPS) that delivers stupendous standing acceleration. 5
speed gearbox allows the rider to make the most of a wide power band to experience excellent
performance in both around-town and high-speed riding. With the Aerodynamic racy undercowl, SS125 is ergonomically designed. Sporty Tachometer, Lowered front cowl, Lightweight
Aluminum wheels and powered front Disc Brakes gives it a dynamic yet sophisticated
demeanor

12: YBR 125- Mazbooti aisi ki chalti jaaye

Engine type

Air cooled, 4-stroke, SOHC

Displacement

123 cc

Maximum horse power

11 PS/7500 rpm (8 KW@7500rpm)

Maximum torque

10.4 Nm/6,500 rpm

Overall length x width x

height

1995 x 730 x 1110 mm

Kerb Weight

123 kg

Starting system

Electric starter and kickstarter

Price

Rs 50,000

Concept
The new YBR 125, on the other hand, has chiseled looks and enthralls the commuter with a
comfortable riding experience. The bike is targeted towards executive segment customers who
want a commuter bike that has a universally accepted design, gives a feeling of solidity &
robustness and satisfactory mileage at an affordable price. The bike is equipped with 123cc
engine and 4-Speed gear box. YBR 125 will be available in three colors - Red, Black and
Black-Red colors. Booking of the bikes will start immediately.
Engine type

Air-cooled, 4-stroke, SOHC

Displacement

124 cc

Maximum horse power

10.88PS@7,500 rpm

Maximum torque

10.40N.m / 6,500 rpm

Overall length x width x

height

2,065mm x 730mm 1,100mm

Kerb Weight

124 kg

Starting system

Electric Start

Price

Rs 47500

13: YBR 110- Mazbooti aisi ki chalti jaaye

Concept
YBR 110 has electric start, air cooled 4-stroke SOHC engine which provides excellent low end
torque for everyday riding. The bike has 4 speed slick gearbox with perfectly spaced gear ratios
that provides optimum torque throughout the rpm range and ensures stress-free riding in
congested conditions without requiring frequent gear changes. The bike has a stylish & brighter
multi-reflector headlight for better visibility in night and its wind tunnel aerodynamic silhouette
designed cowl has character lines that convey a sense of sharpness. YBR 110 has modern fit &
finish with easy reading instrument console including a fuel meter. Sharp graphics & grab rail
add to the overall sporty style and character of the bike.

Engine type

Air-cooled, 4-stroke, SOHC

Displacement

106 cc

Maximum horse power

7.6 PS / 7,500 rpm

Maximum torque

7.9 N.m / 6,000 rpm

Overall length x width x

height

2,040mm x 715mm 1,095mm

Kerb Weight

126 kg

Starting system

Electric starter and Kickstarter

Price

Rs 41700

14: CRUX- Chuno saath mazbuti ka

Concept
CRUX delivers exceptional durability that a frequent user like you would appreciate. It moves
smoothly even when carrying heavy

Engine type

Air-cooled, 4-stroke, SOHC, 2-valve

Displacement

106 cc

Maximum horse power

7.6 PS / 7,500rpm

Maximum torque

7.5N.m / 6,000rpm

Overall length x width x

height

2,000mm x 735mm 1,075mm

Kerb Weight

113kg

Starting system

Kick start

loads or passengers. The CRUX will meet all your requirements.

Price: Rs 32,990