1909
1929
1952
1978
1990
2009
LORAL IS
CREATED
Imedia
Rg
Colour
Majirel
diacolor
A NEW
ERA
BEGINS
1st harmless
hair colour
1st oxidative
hair colour
1st direct
hair colour
1st conditioning
hair colour
INNOVATION
NO AMMONIA
100% AMMONIA-FREE PERMANENT COLOUR
DESIGNED FOR OPTIMISED HAIR QUALITY*
AND SCALP COMFORT
AFTER APPLICATION
Colorant
Ammonia
AFTER APPLICATION
Colorant
Alkaline agent
HAIR
COLORANT
100%
AMMONIA-FREE
olour concentrate
C
6 x 8g tubes
3 applications
oleo
gel
art 1 of the ODS
P
Oil base for the
colour pigments
1000 ml
22 applications
rich
Oxydant
art 2 of the ODS
P
1st oxydant to contain oil to
activate the ODS technology
1000 ml (20 or 30 vol.)
16 applications
iNOA POST
SHAMPOO
ost colour shampoo
P
designed to emulsify oil based
coloration and enhance the
colour result
1500 ml
150 applications
3 REVOLUTIONARY
BENEFITS
UNPRECEDENTED
COMFORT
Gold
Copper
10
Red/
Mahogany
Warm brown/
Warm beige
Cool brown/
Cool beige
Burgundy/
Iridescent
Ash
11
A NEW
TECHNICAL APPROACH
TO PER MANENT
HAIR COLOUR
13
PREPARATION
A SKIN
ALLERGY
TEST MUST BE
CARRIED OUT
TO PREPARE 1 APPLICATION
{
{
with a whisk.
IMPORTANT: Do not empty
the Oleo Gel into the mixing
15
application AND
DEVELOPMENT
Apply to the root area and if necessary the lengths and ends
(see Colouring Lengths and Ends Techniques). Due to its creamy
texture the product adheres well to the hair.
DEVELOPMENT TIME:
35 min
16
WHITE HAIR
COVERAGE
UP TO
70%
35 min
18
FROM
70%
TO
100%
35 min
19
COLOURING LENGTHS
AND ENDS TECHNIQUES
For all lengths and ends techniques do not add water.
Change of colour
ZONE 1
ZONE 2
DEVELOPMENT TIME:
35 min
20
20 min
Colour refresh
ZONE 1
15 min
30 min
ZONE 2
No colour change
ZONE 1
ZONE 2
5 min
Note: When a white hair coverage technique is applied to the roots, take through with the reflect shade only
21
Virgin Hair
ZONE 1
ZONE 2
Mix a fresh application of your chosen shade with 40g Oleo Gel +
60g Rich Oxydant 20 or 30 vol. and apply to the root area (ZONE 1)
DEVELOPMENT TIME:
35 min
22
LONG REGROWTH
Mix your chosen shade with 40g Oleo Gel + 60g Rich Oxydant 20
or 30 vol. and apply to the mid-lengths, 2cm away from the scalp
(ZONE 2)
Long regrowth
ZONE 2
ZONE 1
Mix a fresh application of your chosen shade with 40g Oleo Gel +
60g Rich Oxydant 20 or 30 vol. and apply to the root area (ZONE 1)
ake through to the lengths and ends using the appropriate lengths
T
and ends technique
DEVELOPMENT TIME:
35 min
23
COLOUR IN
COLOUR PHASE IN (CPI)
Target
level
Cool
Time
Warm
(Ash, Beige,
(Copper,
Gold) Mahogany, Red)
Undercoat
9
Very light Blonde
3
Pale Yellow
8
Light Blonde
8.3
8.34
Yellow
7
Blonde
15
Yellow Orange
6
Darkest Blonde
3 Orange
5
Light Brown
6.34
6.46 Orange Red
4
Brown
15
Red
3
Dark Brown
3
Dark Red
2
Darkest Brown
4.56
4.56
Very Dark Red
1
Black
15
Darkest Red
24
* If your chosen shade is also the CBI shade use the corresponding ,3 shade
25
COLOUR OUT
CLeANSe
To eliminate an incompatible reflect.
Mix 1 sachet of Efassor + 60ml of very hot water, apply at the backwash on dry
hair with a sponge
egin the application at the nape of the neck and apply quickly to the lengths
B
and ends, emulsifying continuously
After the development time: rinse, shampoo and dry the hair. Apply the desired
shade and take through immediately (TTI)
DEVELOPMENT tIME:
5 to 20 min
26
DEeP CLEANSE
To deep cleanse previously lightened hair or to lighten previously coloured hair to
create a final undercoat.
Mix 1 sachet of Efassor + 75ml LOral Professionnel Cream Oxydant 20 or 30 vol.
Apply at the styling station with a brush, using cotton wool to protect the natural hair
Lighten until the desired undercoat is achieved
After the development time: rinse, shampoo and dry the hair. Apply your chosen
shade and take through immediately (TTI)
DEVELOPMENT TIME:
up to 50 min
27
28
Application
Remove earings
ehind the ear and using a cotton bud apply enough of the mixture
B
to cover an area 1-2 cm
Re-apply allowing it to dry between applications
Leave for 48 hours without washing, covering or touching
If during this period you or your clients notice any abnormal reaction such
as intense itching, redness or swelling around the test area DO NOT
APPLY THE COLORANT.
29
10
FAQ
1. What are the 3 components of INOA
and what do they contain?
HAIR COLORANT
Concentrated colorants
Alkaline agent
OLEO GEL
Mineral Oil (Part 1 of the Oil Delivery System ODS)
ctive clay (that acts as a thickener to ensure a
A
smooth mixture)
kin protecting agent (known for its soothing
S
performance on sensitive skin)
RICH OXYDANT
Mineral Oil (Part 2 of the Oil Delivery System ODS)
Hydrogen peroxide
Ionne G
30
9
Very light Blonde
8
Light Blonde
7
Blonde
6
Darkest Blonde
5
Light Brown
4
Brown
3
Dark Brown
2
Darkest Brown
1
Black
Blue
,1 Ash
Light blue
,01 Natural Ash
Light mauve
,02 iridescent
Green
,7 Cool
Mauve
,2 iridescent
Light green
,7 Natural Cool
Mahogany
,5 Mahogany
Light yellow
,03 Natural Golden
Yellow
,3 Golden
Red
,6 Red
Light orange
,04 Natural Copper
Orange
,4 Copper
31
32
11
33