s Plan
of APE
OPTICA
L
Product base business and which is Optical products
like Eyeglasses, Sunglasses, Prescription sunglasses,
and Contact lenses. This is the 3years Business Plan
for the organization.
M.
Shaharyar
Saeed (CEO)
Business Plan
Ms.Afsheen
Danish
Table Of Content:
Executive Summary..............................................................................................5
The Company...........................................................................6
Introduction.....................................................................................................................6
Name and Location.........................................................................................................6
Name and Addresses of Principal..................................................................................6
Nature of Business...........................................................................................................6
Statement of Financial needed.......................................................................................6
Statement of Confidentiality of report..........................................................................7
Mission Statement....................................................................................... 7
Vision Statement.......................................................................................... 7
Industry Analysis.....................................................................8
Industry Product................................................................................................................. 8
Industry Activities...............................................................................................................8
Forecast and the Trend of Industry...................................................................................9
Products............................................................................................................................... 9
Market Size Statistics........................................................................................................11
Market Forecast................................................................................................................ 12
Competitors Names...........................................................................................................13
Marketing Plan......................................................................14
Financial Plan........................................................................18
Source of Funds........................................................................................................... 28
Conclusion....................................................................................................................28
Executive Summary
The Title of the Business is APE Optical which is the abbreviation of All
Partners Enterprise. Because this Business is the collaboration of University
students and the idea behind this business is made by their all 5 partners, that
is why we made its name APE.
The introduction of this Organization is that, this is the Product base business
and which is Optical products like Eyeglasses, Sunglasses, Prescription
sunglasses, and Contact lenses. This is the 3years Business Plan for the
organization which can be vary in the future according to the situation in any
department.
Source of funds invested directly by the partners with a total investment of
1.2million estimated.
The area which we have considered is the NIPA Chowrangi, Gulshan-e-Iqbal
Town, Karachi, Pakistan.
The optical shop services to students as the main target products in mainly
low-grade glasses, including frames, glasses, a variety of frame glasses,
contact lenses and care solutions concurrently, tablets, invisible mirror boxes.
The Target Market is the in between the ages of 10years to 45years working
is Truly based on the Customization that what customer needs from us to buy.
The Company
Introduction:
The introduction of this Organization is that, this is the Product base business and
which is Optical products like Eyeglasses, Sunglasses, Prescription sunglasses,
and Contact lenses. This is the 3years Business Plan for the organization which
can be vary in the future according to the situation in any department.
NajamSaleem
Manoj Kumar
Awais Zaheer
Osama Mehmood
Mission Statement
To create value & make difference
Vision Statement
To create uniqueness in our product & become the
leader the market
Industry Analysis
7
Industry Products
Frames
Eye examinations
Prescription lenses and lens treatments
Contact lenses Sunglasses
Industry Activities
Prescription eyeglass retailing
Contact lens retailing
Sunglass retailing
Optical accessories retailing
In-house lens processing
The forecast of the industry is that, There are lot of scope in this side of the
business because after the deep research we come to know that in this industry or
business we can find lots of potential or normal customers from the market. There
are lot of Schools, colleges and the Universities in the market that can be the most
preferable in this time, because most of the students are willing to pay for the new
designs and the new fashion of Eyeglasses, Sunglasses, Prescription sunglasses,
and Contact lenses in the market according to the season and the trend.
If we talk about the future market of the business is that this business will run time
to time because according to market survey in Karachi we got more than 100,0000
potential customers.
Products:
These are the products of the New era which have found according to the future predictions.
And this is not enough the research is being done for our potential customers.
The following modern eyeglass lenses are lighter, thinner, and more scratch-resistant than glass
lenses or the older, common plastic lenses.
Polycarbonate lenses. These eyeglass lenses are impact-resistant and are a good choice for
people who regularly participate in sporting activities, work in a job environment in which their
eyeglasses may be easily scratched or broken, and for children who may easily drop and scratch
their eyeglasses. Polycarbonate lenses also provide ultraviolet protection.
Trivex lenses. Made from a newer plastic with similar characteristics of polycarbonate lenses.
It is lightweight, thin, and impact-resistant and may result in better vision correction than the
polycarbonate lenses in some people.
High index plastic lenses. Designed for people who require strong prescriptions, these
eyeglass lenses are lighter and thinner than the standard, thick "coke bottle" lenses that may
otherwise be needed.
Aspheric lenses. These eyeglass lenses are unlike typical lenses, which are spherical in shape.
Aspheric lenses are made up of differing degrees of curvature over its surface, which allows the
lens to be thinner and flatter than other lenses. This also creates an eyeglass lens with a much
larger usable portion than the standard lens.
Photochromic lenses. Made from either glass or plastic, these eyeglasses change from clear to
tinted when exposed to sunlight. This eliminates the need for prescription sunglasses. These
eyeglass lenses may not darken in a car because the windshield could block the ultraviolet rays
from the sun.
Polarized sunglasses. Light reflected from water or a flat surface can cause unwanted glare.
Polarized lenses reduce glare and are useful for sports and driving. These lenses may cause the
liquid crystal displays on the dashboard of cars to appear invisible.
The type of vision problem that you have determines the shape of the eyeglass lens. For
example, a lens that is concave, or curves inward, is used to correct nearsightedness, while a
lens that is convex, or curves outward, is used to correct farsightedness. To correct astigmatism,
which is caused by distortions in the shape of the cornea, a cylinder shaped lens is frequently
used. Simply put, the eyeglass lens is a tool you use to focus light appropriately onto your
retina.
10
11
MARKET FORECAST:
Eye Glasses and Contact Lens Stores
Market forecasts show the long term outlook & trends for Eye Glasses and Contact
Lens Stores. The following five-year forecast utilizes advanced econometric techniques
that take into account both short-term and long-term growth trends.
12
ADDIDAS
GUCCI
PRADA
DIESEL
MODO
NIKE
VERSACE
POLO
BOSS
WARLUX
ITALIAN DESIGN
3TRENDY OPTICAL
These are all the competitors of our product. It includes local and foreign market
competitors.
13
Marketing Plan
Market Analysis Summary:
The optical shop services to students as the main target products in mainly lowgrade glasses, including frames, glasses, a variety of frame glasses, contact lenses
and care solutions concurrently, tablets, invisible mirror boxes. The Target Market
is the in between the ages of 10years to 45years working is Truly based on the
Customization that what customer needs from us to buy.
14
Target Market:
Our Target market is specially the students of the universities, Colleges, Centers,
Schools and the Institutes which are situated at NIPA and its surroundings.
And another thing is that we are also looking forward for all ages. Like in the age
of 5years - 70years. Men and Women both categories with all varieties.
Availability:
The availability of our products are easily available on the main outlet of the NIPA
and by Online you can buy our products easily. You can modify your products
means Customization by your choice.
Customer Connection:
Our customers connection are mainly depends on our Feedback or Our Call Centre
department. We are also having Email Department which gives the daily
promotions to our Customers and the Potential Customers and the SMS marketing
will also help us to create connections with our growing Customers.
Customer Characteristics:
Our Customer characteristics are youth people specially. The students who are
looking for the new innovative designs and by the passage of time changing the
Trends or the Fashion.
15
WEAKNESSES
OPPORTUNITIES
Online transactions.
Youth target market.
THREATS
Imitate product.
Government duties.
Branded glasses.
Competitor.
Inflation.
16
Economic Stability.
Numbe
r
Frequenc
y
Unit
Cost
Total
Cost
60
3 times in a
year
150
9000
0.25
2500
Form
Media
Pena flex
Physical
Location
Pamphlets
Physical
Location
10000
2 times in a
year
Online Marketing
Websites
At once
15000
15000
SMS Marketing
Cell Phones/
Software
Unlimited
No limit
1500
1500
Social Media on
Pages
Internet
Facebook
Unlimited
No limit
Total
28000
17
Financial Plan
Investment and Financial:
Source of funds invested directly by the partners with a total investment of 1.2million estimated.
Every partner is giving 240 hundred thousand Pakistani Rupees (PKR).
In which 200,000 is the Deposit or Advance for the Property or Shop.
Mirrors
Counters
Initial Inventories
Furniture
Decoration
Electronics Appliances
Electricity Generator
We are 5 partners in this Business and every partner have equally rights and shares in this
Business. The expected Income will be divided in between us equally.
M. Shaharyar Saeed will be working as a CEO of the organization who is arranging all the
activities of the organization and assigning the work to their partners respectively.
Najam Saleem will be working as the Finance activities of the organization.
Awais Zaheer will be working as the purchaser of the required products and fulfilling all the
requirements of the organization.
18
Manoj Kumar will be working as the salesman on the shop who deals with the customer directly
because his marketing experience is good in it.
Usama Mehmood will handle all the online selling and purchasing.
Amount Rs.
Rent Expense
25,000
5,000
5,000
5,000
Total
40,000
The Financial plan seeks to reflect the financial implications of your marketing,
people and operational plans in the form of profit-loss accounts, cash flows, and
balance sheets.
For the Financial Plan of APE Optical, made some assumption and according to
these assumptions we prepare Financial Report for the APE Optical.
19
1st Year
APE OPTICAL
Projected Income statement
For the period ended on 31 Dec, 2012
Sales
less: Cost of goods sold
Gross profit
less: Expenses:
Salaries Expense
Rent Expense
Petty Cash Expense
Utilities Expense
Total expenses
312,000
-199680
112320
xxx
300,000
6,000
60000
366000
20
Operating Loss
Add: Other income
Consultancy Income
Designs Commission Income
Total Other Incomes
Net Loss
-253680
78,000
50000
128,000
-125,680
2nd Year
APE OPTICAL
Projected Income statement
For the period ended on 31 Dec, 2013
less:
less:
Add:
Sales
Cost of goods sold
Gross profit
Expenses:
Salaries Expense
Rent Expense
Petty Cash Expense
Utilities Expense
Total expenses
Operating Loss
Other income
Consultancy Income
Designs Commission Income
624,000
-399360
224640
60000
300,000
6,000
60000
430000
-205360
124,800
70000
21
194,800
-10,560
3rd Year
APE OPTICAL
Projected Income statement
For the period ended on 31 Dec, 2014
less:
less:
Sales
Cost of goods sold
Gross profit
Expenses:
Salaries Expanse
Rent Expense
Petty Cash Expense
Utilities Expense
936,000
-599040
336960
60000
300,000
10,000
60000
22
Add:
Total expenses
Operating Loss
Other income
Consultancy Income
Designs Commission Income
Total Other Incomes
Net Profit
430000
-93040
187,200
80000
267,200
174,160
1st Year
APE OPTICAL
Balance sheet
For the period ended December 31, 2012
ASSETS
Current assets
cash in hand
cash at bank
accounts receivable
Prepaid Rent
Inventory
Fixed assets
Furniture and Fixtures
Equipment
xxx
xxx
25000
Machinery
Total assets
240000
240000
240000
240000
240000
-150000
-125680
949320
2nd Year
APE OPTICAL
Balance sheet 2nd Year
For the period ended December 31, 2012
ASSETS
Current assets
cash in hand
cash at bank
accounts receivable
Prepaid Rent
Inventory
Fixed assets
Furniture and Fixtures
Equipment
Machinery
xxx
58,060
28000
205000
50000
50000
150000
205000
Less: Drawing
Add: Net Income
635500 Total Equities
Total assets
-100000
-10560
635500
3rd Year
APE OPTICAL
Balance sheet 3rd Year
For the period ended December 31, 2012
ASSETS
Current assets
cash in hand
cash at bank
accounts recivable
Prepaid Rent
Inventory
Fixed assets
Furniture and Fixtures
Equipment
Machinery
xxx
99,340
32000
180000
72500
100000
150000
50000
Total assets
Less: Drawing
Add: Net Income
758000 Total Equities
-100000
174160
758000
APE OPTICAL
CASH FLOW STATEMENT
FOR THE PERIOD ENDED DEC 31st 2014
26
EBIT
(xxxx)
Adjustment of non-cash
Depreciation
(33932)
(xxx)
Increased in Inventory
(100000)
(xxx)
Advertising payable
(25000)
(200000)
Increased in machinery
(50000)
Increased in equipment
(89320)
339320
(33932)
305388
( --- )
305388
Sources of Funds:
The sources of Funds are , we all partners. We contributing our investments into
APE Optical to make it successful in present or in the Future.
Conclusion:
This is the Business Plan for the APE Optical. Hope that we will success in the
future according to our assumptions which we have mentioned in this Business
Plan. May ALLAH give us success. Ameen
Regards;
M. Shaharyar Saeed
28