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APT 2013 ENTREPRENEURIAL BEHAVIOR

GROUP ASSIGNMENT ( 40%) FTKW1&2

Semester 2 session 2014/2015

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Group Assignment: Entrepreneurs Profile (40%)

Choose one entrepreneur in given industry (food, hospitality, logistic, retail, transportation, air line
system, medicine and etc) to conduct an interview and write a report on Entrepreneurs Profile.

Instruction:1. Form a small group, consist of 10 students.

2. Group will propose the suitable entrepreneur in given industry to be endorsed by
lecturer.
3. Make an appointment with selected entrepreneur and conduct an interview. Interview
must be recorded and participated by all group members.
4. From the interview ,each group is required to prepare a group report to submitted by
WEEK 10 presentation session in WEEK 11&12.

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The report structure must be based on the following format:
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1. Cover Page
a) Name of entrepreneur
b) Name of Group Members and Student ID
c) Group/section
d) Lecturers name
e) Date of submission

2. Table of contents
A. Introduction
B. Entrepreneur background
C. Company background
D. The entrepreneur before starting the venture
E. The entrepreneur at the time he/she started the venture
F. Conclusion (What can you learn from this entrepreneur?)
G. Appendixes (picture of entrepreneur and any materials related in preparing the report.

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SITI AISHAH BINTI ATTAULLAH
sitiaishah@umk.edu.my

!APT 2013 ENTREPRENEURIAL BEHAVIOR

GROUP ASSIGNMENT ( 40%) FTKW1&2

Semester 2 session 2014/2015

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Table of Contents (Details of each sections)

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A. Introduction

B. Entrepreneur background
- Name, age, gender, ethnicity, origin
- How did he or she start the business?
- What are the factors which lead to the creation of business?

C. Company background
- Name of company
- What type of business is he or she running? In what industry?
- Who are the target customers?
- How does he or she run the business?
- How many employees does he or she have?

D. The entrepreneur before starting the venture

- Working experience
- Roles model
- Entrepreneurial activities
- Intention of being an entrepreneur (at what age)
- Parents background.

E. The entrepreneur at the time he/she started the venture

- Primary motivation to start up
- Setting any goals while you set up the business? If yes what it is?
- Resources that available before start up.
- Any networking.
- Controlling at early stage of business, serious or not?
- Risk orientation at early start up?
- Business plan
- Prepared or not to start up?

F. Conclusion (What can you learn from this entrepreneur?)

G. Appendixes (picture of entrepreneur and any materials related in preparing the report)

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SITI AISHAH BINTI ATTAULLAH

sitiaishah@umk.edu.my

!APT 2013 ENTREPRENEURIAL BEHAVIOR

GROUP ASSIGNMENT ( 40%) FTKW1&2

Semester 2 session 2014/2015

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Instruction:!
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1. This assignment must to be done in 10 members each group.

The group given time to search for potential entrepreneur and agreed by all members.
Once they are identified the industry than they will proceed with the discussion who are the
suitable, reachable to be interviewed. (Refer to appendix 1 for the Contents of EPs
interview)
2. The minimum page of the report is 30 pages exclude appendices and reference list. The
report should be typed by using Arial narrow font, size 12 and 1.5 spacing with sufficient
margin on top, right, bottom, of the page to allow for markers comments. As undergraduate
students, a relatives high standard of written English is expected. Failure to comply with
this requirement may result in a significant loss marks. Your profile must be clear, concise,
neatly presented, and easy to read. Students must keep a copy of completed profile when
they submit their original document.

3. Deadline and form of submission:-

Submission date: week 10 (5% will be deducted for the late submission)
Submit a hard copy report.( each members are required to keep soft copy for individual
reference)
4. Assessment:-

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a. (30% for the report)

Table of contents
Discussion and elaboration
Conclusion
References & Appendixes
Originality
Total

b. (10% for the presentation) Presentation duration is flexible.

Appearance
Contents
Ideas presentation
Q and A session
Total

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2%
8%
4%
3%
3%
20%

2%
2%
3%
3%
10%

Presentation:Students are required to present their assignment in the week of 11 and 12 during the
tutorials. The presentation should be approximately 20 minutes with a question-andanswer session. Dress code is formal.

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SITI AISHAH BINTI ATTAULLAH

sitiaishah@umk.edu.my

!APT 2013 ENTREPRENEURIAL BEHAVIOR

GROUP ASSIGNMENT ( 40%) FTKW1&2

Semester 2 session 2014/2015

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Appendix 1
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Tips and Contents of EPs interview
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Find one entrepreneur who has started a business for the past of three years. The entrepreneur
must own at least 51% of the business and has paid wages to someone other than her/himself.
Be sure to get the person to commit to at least 45 minutes and the interview session must be
recorded. In report mention the date, place of interview, persons names, what is this persons
position, your relationship to him/her. In the final section of the write up should address how the
findings of the interview apply or are meaningful to you. What did you learn or discover that has
meaning for you own plans, for your own future?

The interview must be approached rigorously, not casually. You should be prepared with
the question in advance (given below). Rehearse them with a friend in a mock interview.
Develop an efficient means of taking notes or capturing the key points of the entrepreneur.
Establish a personal rapport (for e.g take the entrepreneur out to lunch). Do not just deal with
the superficial question and answer. The key is to probe, to ask why, to delve beneath the
surface. Be sure to examine the effect of the venture on the persons total life. Here are some
guides for questions.

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THE ENTREPRENEUR BEFORE STARTING THE VENTURE
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What is your education background?

What is your previous work experience (before starting the venture)?
Did you have any roles models when grow up?
Did you do entrepreneurial things as a youth?
When did you know you wanted to be an entrepreneur?
Did you have parents who were entrepreneurial?

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THE ENTREPRENEUR AT THE TIME HE/SHE STARTED THE VENTURE
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What was your primary motivation for starting a business? What were the factors that led you to
start the venture?
What were your goals at the time you started the venture?
What sort of beliefs did you have (e.g. about employees, partners, debt,etc.)
Did you seek to establish a lifestyle business, or what? Did your growth orientation change
over time?
What sort of resources (not just financial) did you have when you started the venture?
What sort of network did you have? Were there any especially creative things you did to come
up with the needed resources?
How concerned were you with control when starting the venture? Explore the entrepreneurs
need for control (of the venture, of people, of decision making).
What was your risk orientation when you started the venture?
Did you write a business plan?
Did you feel prepared to start the venture at the time you started the venture?
How long was a typical work day and wok when you first started your venture?

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SITI AISHAH BINTI ATTAULLAH

sitiaishah@umk.edu.my