Dawn 2014-2015 Tariff - PKR

Published by Pakistan Herald Publications (Pvt) Ltd.
DAWN Advertising Tariff

2014-2015
DAWN Marketing Department
Section
Weekday Advertising Rates
Business & Finance on Monday Rates
Sunday Advertising Rates
Images on Sunday Advertising Rates
Important Information for Advertisers
Miscellaneous Advertising Rates
Obituary and Religious Event Notices Guidelines
Lead Advertiser Sharing Scheme
Booking Cancellation Policy
Page
Pg. 1
Pg. 6
Pg. 7
Pg. 12
Pg. 13
Pg. 14
Pg. 16
Pg. 17
Pg. 18
Please note this Tariff excludes levy of provincial sales tax/ Federal Government levies, if any. Such
taxes shall be recovered from advertiser if demand is created by provincial/Federal tax authorities at a
future date.
2014-2015 Advertising Tariff
Weekday Advertising Rates

Nationwide Base Rate: Rs. 2,990 per col/cm
Karachi-Only Base Rate: Rs. 1,645 per col/cm
Page 1 - Front Page
Colour
Size
Total Col Cm Premium Nationwide Cost
15x8
120
150%
807,300
15x4*
60
150%
448,500
*Note: Special Offers for Fridays/Saturdays only, subject
to space availability. For more on Friday/Saturday
Special Offers please see Pg. 13
Page 2 - National
Colour
Size Total Col Cm Premium Nationwide Cost
Karachi-Only Cost
54x8
432
50%
1,937,520
1,065,960
27x8
216
50%
968,760
532,980
27x4
108
50%
484,380 F
266,490 F
15x8
120
50%
484,380
266,490
15x4
60
50%
269,100
148,050
Page 3 - National
Colour
27x8
216
65%
1,065,636
15x8
120
65%
532,818
15x4
60
65%
296,010
Karachi-Only Cost
586,278
293,139
162,855
Page 4 - National
Colour
Karachi-Only Cost
54x8
432
45%
1,872,936
1,030,428
27x8
216
45%
936,468 j
515,214 F
15x8
120
45%
468,234
257,607
15x4
60
45%
260,130
143,115
27x4
108
60%
516,672
284,256
1|P a g e
Haroon House, Dr. Ziauddin Ahmed Road, Karachi-74200, Pakistan, Telephone: (92-21) 35670001, U.A.N: 111444777
Fax: (92-21) 356873801, Cable: DAWN Karachi, E-mail: mktg@dawn.com, Website: http://dawn.com
Page 5 - National
Black/White
Size
27X8
216
15%
742,716 D
27x4
108
50%
484,380
15x8
120
15%
371,358
15x4
60
15%
206,310
10x4
40
25%
149,500
Note: The following Fixed Sizes can also be accepted at
a zero premium: 5x2, 10x2 and 15x2.
Additionally, fixed sizes from 5x1 to 9x1 can also be
accepted at a 25% premium.
Page 6 - Miscellaneous / Advertising
Black/White
Ads of all sizes will be accepted at zero premium.
Page 7 - National
Black/White
Size
Total Col Cm
27X8
216
27x4
108
15x8
120
15x4
60
10x4
40
Premium Nationwide Cost

0%
645,840 D
0%
322,920
0%
322,920
0%
179,400
0%
119,600
Page 8
Editorial Page - No Advertisements
Page 9
Page 10 - Business Front
Black/White
Size
15x8
120
25%
403,650
15x4
60
25%
224,250
2|P a g e
Page 11 Business II
Black/White
Size
27x4
108
0%
322,920
15x8
120
0%
322,920
15x4
60
0%
179,400
10x4
40
0%
119,600
a zero premium: 5x2, 10x2 and 15x2.
Page 12 Business III
Black/White
Size
Karachi-Only Cost
27x8
216
20%
775,008
426,384
27x4
108
35%
435,942
239,841
15x8
120
20%
387,504
213,192
15x4
60
20%
215,280
118,440
10x4
40
30%
155,480
85,540
Page 13 International I
Colour
Karachi-Only Cost
54x8
432
20%
1,550,016
852,768
27x8
216
20%
775,008
426,384
27x4
108
35%
435,942 c
239,841 d
15x8
120
20%
387,504
213,192
15x4
60
20%
215,280
118,440
10x4
40
30%
155,480
85,540
Page 14 International II
Advertisement subject to Editors discretion.
Page 15 International III
Colour
54x8
432
20%
1,550,016
27x8
216
20%
775,008
27x4
108
35%
435,942
15x8
120
20%
387,504
15x4
60
20%
215,280
Karachi-Only Cost
852,768
426,384
239,841
213,192
118,440
3|P a g e
Page 16 - Back Page

Colour
Size
Total Col Cm
27x8
216
27x4
108
15x8
120
15x4
60

90%
1,227,096
90%
613,548
90%
613,548
90%
340,860
Page 17 - Metropolitan Front Page

Colour
Total Col
Size
Cm
15x8
120
60%
516,672
15x4*
60
60%
287,040
Karachi-Only Cost
284,256
157,920
Page 18 Metropolitan II
Colour
Karachi-Only Cost
27x8
216
30%
839,592
461,916
27x4
108
65%
532,818
293,139
15x8
120
30%
419,796
230,958
15x4
60
30%
233,220
128,310
10x4
40
40%
167,440
92,120
15x2
30
50%
134,550
74,025
Retail Advertising Rates
15x8
120
30%
134,784
15x4
60
30%
74,880
10x4
40
40%
53,760
Note: The following Fixed Sizes will also be accepted at a 15% premium: 5x1
to 9x1, 5x2, 10x2 and 15x2.
4|P a g e
Page 19 Metropolitan III

Colour
27x8
216
40%
904,176
27x4
108
75%
565,110
15x8
120
40%
452,088
15x4
60
40%
251,160
10x4
40
50%
179,400
Retail Advertising
27x8
216
40%
27x4
108
75%
15x8
120
40%
15x4
60
40%
10x4
40
50%
Obituaries accepted on this page at applicable rates.
Karachi-Only Cost
497,448
310,905
248,724
138,180
98,700
290,304
181,440
145,152
80,640
57,600
Page 20 Metropolitan IV
Colour
2 column and 4 column advertisements will be accepted at zero premium.
Page 21 - Metropolitan Leisure
No Advertisements
Page 22 Sports Front
Colour
15x8
120
15%
371,358
15x4
60
15%
206,310
Karachi-Only Cost
204,309
113,505
Page 23 Sports II
Colour
27x8
216
15%
742,716
15x8
120
15%
371,358
15x4
60
15%
206,310
Karachi-Only Cost
408,618
204,309
113,505
Page 24 - Sports Back Page

Colour
15x8
120
45%
468,234
15x4
60
45%
260,130
Karachi-Only Cost
257,607
143,115
5|P a g e
Business & Finance on Monday Advertising Rates

Note: Business & Finance is only published in the Monday edition of DAWN. On all other days, the listed Business
Pages rates apply for advertising on Business Pages. All rates for Business & Finance on Monday are Nationwide
only.
60 Col/Cm to 108 Col/Cm
Front Page
Back Page
Insertions
1
149,900
139,900
2 to 5
146,200
138,675
6 to 12
139,900
136,525
13 to 26
137,600
134,375
27 & more
134,375
132,225
Insertions
1
2 to 5
6 to 12
13 to 26
27 & more
Insertions
1
2 to 5
6 to 12
13 to 26
27 & more
108 Col/Cm and Above

Front Page
Back Page
247,250
225,750
237,575
222,500
227,900
218,200
218,225
213,900
208,500
199,900
Page Three Ads
For 60cm
139,750
135,450
129,900
126,850
123,600
For 108cm
215,000
211,750
207,475
203,200
192,425
6|P a g e
Sunday Advertising Rates

Nationwide Base Rate: Rs. 3,850 per col/cm
Karachi-Only Base Rate: Rs. 2,500 per col/cm
Page 1 - Front Page
Colour
Size
Total Col Cm
15x8
120

150%
1,039,500
Page 2 - National
Colour
54x8
432
50%
2,494,800
27x8
216
50%
1,247,400
27x4
108
50%
623,700
15x8
120
50%
623,700
15x4
60
50%
346,500
Karachi-Only Cost
1,620,000
810,000
405,000
405,000
225,000
Page 3 - National
Colour
27x8
216
65%
1,372,140
15x8
120
65%
686,070
15x4
60
65%
381,150
Karachi-Only Cost
891,000
445,500
247,500
Page 4 - National
Colour
54x8
432
45%
2,411,640
27x8
216
45%
1,205,820
15x8
120
45%
602,910
27x4
108
60%
665,280
15x4
60
45%
334,950
Karachi-Only Cost
1,566,000
783,000
391,500
432,000
217,500
7|P a g e
Page 5 - National
Black/White
Size
Total Col Cm
27x8
216
15x8
120
15x4
60
27x4
108
10x4
40

15%
956,340
15%
478,170
15%
265,650
50%
623,700
25%
192,500

a 25% premium: 5x2, 10x2 and 15x2.
Page 6 - Miscellaneous / Advertising
Black/White
Ads of all sizes will be accepted at zero premium.
Page 7 - National
Black/White
Size
Total Col Cm
27x8
216
15x8
120
15x4
60
15x2
30
10x4
40
10x2
20
5x2
10

0%
831,600
0%
415,800
0%
231,000
0%
115,500
0%
154,000
0%
77,000
0%
38,500
Page 8
Page 9
Page 10 - Business Front
Black/White
Size
15x8
120
25%
519,750
15x4
60
25%
288,750
8|P a g e
Page 11 Business II
Black/White
Size
27x4
108
0%
415,800
15x8
120
0%
415,800
15x4
60
0%
231,000
10x4
40
0%
154,000
Page 12 Business III
Black/White
27x8
216
20%
997,920
27x4
108
35%
561,330
15x8
120
20%
498,960
15x4
60
20%
277,200
10x4
40
25%
192,500
Karachi-Only Cost
648,000
364,500
324,000
180,000
125,000
Page 13 International I
Colour
54x8
432
20%
1,995,840
27x8
216
20%
997,920
15x8
120
20%
498,960
15x4
60
20%
277,200
10x4
40
30%
200,200
Karachi-Only Cost
1,296,000
648,000
324,000
180,000
130,000
Page 14 International II
Advertisement subject to Editors discretion.
Page 15 International III
Colour
54x8
432
20%
1,995,840
27x8
216
20%
997,920
27x4
108
35%
561,330
15x8
120
20%
184,800
15x4
60
20%
277,200
Karachi-Only Cost
1,296,000
648,000
364,500
324,000
180,000
9|P a g e
Page 16 - Back Page

Colour
Size
Total Col Cm
27x8
216
27x4
108
15x8
120
15x4
60

90%
1,580,040
90%
790,020
90%
790,020
90%
438,900
Page 17 - Metropolitan Front Page

Colour
15x8
120
60%
665,280
Karachi-Only Cost
432,000
Page 18 Metropolitan II
Colour
Karachi-Only Cost
27x4
108
65%
686,070 f
445,500 l
15x8
120
30%
540,540
351,000
15x4
60
30%
300,300
195,000
10x4
40
40%
215,600
140,000
15x2
30
50%
173,250
112,500
10x2
10
60%
61,600
40,000
Page 19 Metropolitan III
Colour
27x4
108
75%
727,650
15x8
120
40%
582,120
15x4
60
40%
323,400
10x4
40
50%
231,000
Obituaries accepted on this page at applicable rates.
Karachi-Only Cost
472,500
378,000
210,000
150,000
Page 20 Metropolitan IV
Colour
2 column and 4 column advertisements can be accepted at zero premium.
Page 21 - Metropolitan Leisure
No Advertisements
10 | P a g e
Page 22 Sports Front

Colour
15x8
120
20%
498,960
15x4
60
20%
277,200
Karachi-Only Cost
324,000
180,000
Page 23 Sports II
Colour
27x8
216
20%
997,920
15x8
120
20%
498,960
15x4
60
20%
277,200
10x4
40
30%
200,200
Karachi-Only Cost
648,000
324,000
180,000
130,000
Page 24 - Sports Back Page

Colour
27x8
216
45%
1,205,820
15x8
120
45%
602,910
15x4
60
45%
334,950
Karachi-Only Cost
783,000
391,500
217,500
11 | P a g e
Images on Sunday Advertising Rates

Page
Front Page
Back Page
Pgs. 2-3
Pgs. 4-5
Pgs. 6-11
108/120 col/cm
Nationwide Cost
Karachi-Only Cost
456,800
296,920
385,400
250,510
371,100
241,215
342,600
222,690
285,500
185,575
Page
Back Page
Pgs. 2-3
Pgs. 4-5
Pgs. 6-11
Half Page Ad
Nationwide Cost
Karachi-Only Cost
770,850
462,510
742,300
445,380
685,200
411,120
571,000
342,600
Page
Back Page
Pgs. 2-3
Pgs. 4-5
Pgs. 6-11
Full Page Ad
Nationwide Cost
Karachi-Only Cost
1,541,700
925,020
1,484,600
890,760
1,370,400
822,246
1,142,000
685,200
12 | P a g e
Important Information for Advertisers

Standard Advertisement Sizes
The following sizes are considered standard advertisement sizes for advertising in DAWN:
5cm X 2col (7.9 cm)
15cm X 2col (7.9 cm)
10cm X 2col (7.9 cm)
15cm X 4col (16.11 cm)
10cm X 4col (16.11 cm)
15cm X 8col (32.5 cm)
27cm X 8col (32.5 cm)
54cm X 8col (32.5 cm)
The minimum size for display advertisements in DAWN is 5cm X 2col (8cm)
Special Incentive 15x8 Advertising

While 15x8 col/cm advertising occupied 120 col/cm of space, these ads are charged at the rates of 108 col/cm,
the same area as a 27x4 advertisement. 15x8 insertions thus include an 11% cost incentive for advertisers.
Advertising in the National Weekend Advertiser
National Advertiser Base Rates
Category
Days
National Advertiser
Weekdays
Sundays
Nationwide
Rs. 2,990 per col/cm
Karachi-Only
Single Column Advertisement

Single column advertisements are only accepted in the form of Window Watch advertising. Window Watch
advertisements range in size from 5cm to 9cm and are 1 col width on ordinary pages.
Category
Days
Nationwide
Karachi-Only
Window Watch Sizes (5x1 to 9x1) Weekdays
Sundays
Career Opportunity Advertisements
Career advertisement rates are based on Sunday Base Rates Rs. 3,850 per col/cm for Nationwide advertising.
The minimum advertisement size for these ads is 5cm X 2col (8cm). Colour advertisements include a 20%
premium, and must be at least 15cm X 4col (16.11cm). For fixing the position of the advertisement, an additional
25% premium is applicable.
Friday/Saturday Special Offer
On Fridays and Saturdays, subject to space availability, Front Page 15x8 ads will be accepted at Back Page 15x8
rates.
Material Deadline
All finished artwork must be received at least 24 hours prior to the insertion date. Any artwork received after
this deadline will be published as provided. DAWN takes no liability for any discrepancy in artworks received
after the deadline. It is the responsibility of the advertiser to deliver the final artwork and confirm receipt from
DAWN staff.
13 | P a g e
Miscellaneous Advertising Rates

Category
Base Rate
Retail
Day
Nationwide
Weekdays
-
Karachi-Only
Rs. 960 per col/cm
Category
Black/White
Colour
Cinema Advertising
Day
Nationwide
All Days
Weekdays
-
Karachi-Only
Rs. 100 per col/cm
Rs. 200 per col/cm
Note: Free Make Goods (FMGs) will not be entertained due to issues in colour printing for Colour Cinema
advertising.
Category
Base Rate
Category
Fixed Size (5x2)
Extended Sizes
Standard Sizes
Readers Advertisements
Day
Nationwide
Weekdays Rs. 4,800 per col/cm
Sundays
Company Notices
Day
Nationwide
Weekdays Rs. 8,000
Sundays
Rs. 10,400
Sundays
Sundays
Karachi-Only
Rs. 5,000
Rs. 6,750
Rs. 750 per col/cm
Rs. 798 per col/cm
Note: Company Notices will only be accepted in Black/White. Only 5x2 insertions will be able to avail the
rate for Fixed Size insertions. Ads from 6x2 col/cm up to 15x2 col/cm will be counted as Extended Size ads
and charged at the rates indicate, per col/cm. All other sizeswill be subject to the applicable size
restrictions for the page and will be charged as Standard Size ads per col/cm. While company logos will
be permitted in Company Notices, pictures will not be permitted.
Category
Base Rate
Corporate Prospectus
Day
Nationwide
Sundays
Karachi-Only
14 | P a g e
Obituaries & Religious Event Notices

Category
Day
Nationwide
Fixed Size (5x2)
All Days
Rs. 10,200
Fixed Size (5x2) - Two Ads
All Days
Fixed Size (5x2) - Three Ads All Days
Fixed Size (10x2)
All Days
Rs. 28,500
Karachi-Only
Rs. 6,880
Rs. 11,300
Rs. 16,100
Rs. 13,700
For more information about advertising guidelines for Obituaries and Religious Event Notices, please see
Pg 16.
Category
Pg. 3
Business Page
Back Page
Ear Panels
Day
Nationwide
Weekdays Rs. 25,000
Sundays
Rs. 35,000
Weekdays
Sundays
Weekdays Rs. 11,800
Sundays
Rs. 16,600
Karachi-Only
Rs. 4,200
Rs. 6,500
-
Note: Free Make Goods (FMGs) will not be entertained for complaints arising due to production problems
in colour printing of Ear Panels on Page 3.
Category
Base Rate
Young World
Day
Nationwide
Saturdays Rs. 1,000 per col/cm
Category
Black/White
Colour
Books & Authors

Day
Nationwide
Sundays
Rs. 645 per col/cm
Sundays
Rs. 995 per col/cm
Category
Base Rate
Supplements
Day
Nationwide
Sundays
Karachi-Only
-
Karachi-Only
-
Karachi-Only
-
15 | P a g e
Obituaries and Religious Event Notices Guidelines

Categories for Obituaries and Religious Event Notices:
Obituaries
Obituary Acknowledgements
Soyems/Qul
Chehlums
Condolences
Death Anniversaries
In Memoriam
Majlis for Isal -e- Sawab
Religious Ijtima and Majlis
Mehfil-e-Zikar
Urs
Dars
Gurdwara Prayers
Church Services
Uthama
Puja
Parsi Jashn and Fire Temple Prayers
Kalaash Festival
Christmas Mass/Easter Mass
Taraweeh Prayers
Obituaries and Religious Event Notices are accepted in one of two categories:
Personal Obituaries and Religious Event Notices: Personal is defined as non-corporate and related to
either the death of an individual or to a religious event organized or attended by persons in their private
as opposed to corporate capacity.
Corporate Obituaries and Religious Event Notices: These are accepted at standard advertising rates.
Obituary Guidelines
Subject to space availability on colour pages and print deadlines, a picture of the deceased may be printed in
colour in the Obituary at no additional cost. This picture may take up no more than 40% of the total space of the
ad, and can only contain a picture of the deceased. Free Make Goods (FMGs) will not be entertained for
complaints arising due to production issues with colour printing. For two and three ad packages, proof of earlier
ads will be required at the time of booking. These packages are valid for 40 days from the placement of the first
advertisement and can be used for the following events or equivalents - Death announcement, Janaza, Soyem
and Chelum.
Religious Event Notices Guidelines
Please note that all Religious Event Notices are accepted subject to the discretion of the Editor, and can only be
used to advertise events as mentioned above.
16 | P a g e
Lead Advertiser Sharing Scheme

The cost of advertisement, in Karachi edition only, is equivalent to 55% of the Nationwide rate on weekdays, and
65% of the Nationwide rate on Sundays. The cost of an advertisement in either Lahore or Islamabad edition only
is equivalent to 30% of the Nationwide rate each. To place an ad in one station where only Nationwide
advertising is accepted, Lead Advertisers or their advertising agencies must secure alternate
advertisers/partners to advertise in the editions where they are not placing their advertisement.
If Lead Advertisers or their advertising agencies fail to find an advertiser for either the Lahore or Islamabad
editions, their advertisements will run nationally in all three editions. In this case, Lead Advertisers or their
advertising agencies will be billed at the full Nationwide rate. If however, the advertisement is scheduled to
appear in a position in which Local Advertising is accepted, the Lead Advertisers or their advertising agencies
may opt for one edition only at the respective local rate, subject to the Terms and Conditions governing local
rate advertising.
For positions in which there is no Local Rate, the Lead Advertiser must initiate the Release Order, which can be
for any of the three editions. It is then the Lead Advertisers responsibility to ensure that the other slots in the
LASS scheme are sold and charged in accordance with the DAWN tariff. The responsibility of the Lead Advertiser
ends when payment is made to DAWN. The Lead Advertiser is responsible for the full amount payable, if any of
the available slots are not sold.
Terms and Conditions for LASS
1) Once a booking is made, cancellations are not permitted. In the event of a cancellation, the booking
agency/advertiser will be charged the full amount of the advertisement with the applicable premium.
2) Bookings will only be made with a Release Order stating the name of the client and the dates of
insertion. Release Orders will be irrevocable.
3) The Scheme is open to advertisements published on national holidays (March 23, December 25, August
14, Ashura etc.)
4) The Scheme is open only to the clients paying commercial rates and is not applicable to advertisements
billed at government commercial and pure government rates.
5) Pure government advertisements, billed at the regular rates applicable to such advertisements, can be
booked on the Front Page under the below two conditions:
Page Specific Release Orders must have a floating booking period of one week; i.e. the specific date
of insertion will not be given on the Release Order. Instead, the first day of the week will be marked
on the Release Order and the advertisement will be placed on the Front Page on the first available
date. If the advertisement cannot be published by the seventh weekday, the Release Order will
become date specific and will follow the rules of Date Specific Release Orders described below.
Date Specific Release Order If a pure government advertisement booking is received for the Front
Page against a date specific Release Order and the Front Page is not available on the specified date,
the advertisement will automatically be shifted to the Back Page, failing which, it will be shifted to a
non-premium color page. This will be specifically stated in the Release Order.
6) Government commercial advertisements booked at government commercial Front Page rates will not be
removed from the Front Page, even if a booking for a private advertisement has been received for the
same date.
17 | P a g e
Booking Cancellation Policy

Cancellation Deadlines
Cancellations must be communicated to the Marketing Department at PHPL in writing during business
hours between 9:00 am and 5 p.m.
Provisional bookings without a Release Order will be treated as tentative.
It is strongly recommended that the Release Order is sent with the advance booking, as verbal bookings
will be disregarded if a Release Order for the same date is received from another advertiser.
Advertising agencies will be held responsible for the cancellations at payments.
These cancellation charges are applicable on all pages except Front Page, page 2, page 3, Back Page and
Metropolitan Page.
Cancellation charges applicable on Front Page, page 2, page 3, Back Page and Metropolitan Front Page:
1. Cancellations made five working days in advance of the scheduled date of the insertion will be billed at
30% of the gross rate of the advertisement.
2. Cancellations made four working days in advance of the scheduled date of insertion will be billed at 40%
of the gross rate of the advertisement.
3. Cancellations made three working days in advance of the scheduled date of insertion will be billed at
50% f the gross rate of the advertisement.
4. Any cancellations in/or less than two working days in advance of the scheduled date of insertion will be
billed at 100% of the gross rate of the advertisement.
5. Cancellations must be communicated to the Marketing Department at PHPL in writing during business
hours between 9:00 am and 5:00 pm on Monday to Friday and between 9:00 am and 1:00 pm on
Saturday.
6. Bookings without a Release Order will be treated as tentative and not as confirmed.
7. It is strongly recommended that the Release Order is sent with the advance booking, as verbal bookings
will be disregarded if a Release Order for the same date is received from another advertiser/advertising
agency.
8. Advertising agencies will be held responsible for the cancellations and payments.
Cancellation charges for Fixed Positions, advertisements booked in advance; except for in the Monday edition
and editions published the day after a Public Holiday:
1. Cancellations made 72 hours in advance of the scheduled date of insertion will be billed at 10% of the
gross rate of the advertisement.
Scheduled day of Insertion 72 hour advance cancellation deadline
Tuesday
Friday
Wednesday
Saturday
Thursday
Saturday
Friday
Monday
Saturday
Tuesday
Sunday
Wednesday
18 | P a g e
2. Cancellation made 48 hours in advance of the scheduled date of insertion will be billed at 20% of the
Tuesday
Saturday
Wednesday
Saturday
Thursday
Monday
Friday
Tuesday
Saturday
Wednesday
Sunday
Thursday
Tuesday
Saturday
Wednesday
Monday
Thursday
Tuesday
Friday
Wednesday
Saturday
Thursday
Sunday
Friday
Cancellation Charges for Fixed Position advertisements booked for the Monday edition and editions on the
day following a Public Holiday:
Monday
Wednesday
Tuesday
Thursday
Wednesday
Friday
Thursday
Saturday
Friday
Monday
Saturday
Monday
Sunday
Tuesday
Monday
Thursday
Tuesday
Friday
Wednesday
Saturday
Thursday
Saturday
Friday
Monday
Saturday
Tuesday
Sunday
Wednesday
19 | P a g e
Monday
Friday
Tuesday
Saturday
Wednesday
Saturday
Thursday
Monday
Friday
Tuesday
Saturday
Wednesday
Sunday
Thursday
Cancellation Charges for DAWN Magazines:
The cancellation deadlines for all DAWN in-paper magazines are six days prior to the publication of the
respective magazine. Cancellations must be communicated to the Marketing Department at PHPL in writing
during business hours between 9:00 a.m. and 5 p.m. (Please refer to Clause 5 on Pg. 15).
Scheduled day of Insertion
Books & Authors
Images
Young World
Six days advance cancellation deadline

Monday
Monday
Saturday
20 | P a g e

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Published by Pakistan Herald Publications (Pvt) Ltd.

DAWN Advertising Tariff

2014-2015 Advertising Tariff

Weekday Advertising Rates

2014-2015 Advertising Tariff

Premium Nationwide Cost

2014-2015 Advertising Tariff

2014-2015 Advertising Tariff

Page 16 - Back Page

Premium Nationwide Cost

Page 17 - Metropolitan Front Page

2014-2015 Advertising Tariff

Page 19 Metropolitan III

Page 24 - Sports Back Page

2014-2015 Advertising Tariff

Business & Finance on Monday Advertising Rates

108 Col/Cm and Above

2014-2015 Advertising Tariff

Sunday Advertising Rates

Premium Nationwide Cost

2014-2015 Advertising Tariff

Premium Nationwide Cost

Note: The following Fixed Sizes can also be accepted at

Premium Nationwide Cost

2014-2015 Advertising Tariff

2014-2015 Advertising Tariff

Page 16 - Back Page

Premium Nationwide Cost

Page 17 - Metropolitan Front Page

2014-2015 Advertising Tariff

Page 22 Sports Front

Page 24 - Sports Back Page

2014-2015 Advertising Tariff

Images on Sunday Advertising Rates

2014-2015 Advertising Tariff

Important Information for Advertisers

Special Incentive 15x8 Advertising

Single Column Advertisement

2014-2015 Advertising Tariff

Miscellaneous Advertising Rates

2014-2015 Advertising Tariff

Obituaries & Religious Event Notices

Books & Authors

2014-2015 Advertising Tariff

Obituaries and Religious Event Notices Guidelines

2014-2015 Advertising Tariff

Lead Advertiser Sharing Scheme

2014-2015 Advertising Tariff

Booking Cancellation Policy

2014-2015 Advertising Tariff

2014-2015 Advertising Tariff

Six days advance cancellation deadline

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