This Communication Plan SINAG sets forth the PNP thrusts on its new

role on ISO with the AFP.

1. The ISO Role of the PNP is focused on the aspects of information,
education and communication which are centered on both the
internal and external targets represented by the PNP and the
community. Inform, educate and communicate about the nature
of communism, its aim of changing our present democratic
system, the atrocities being committed by its armed component,
the NPA, and its terroristics activities aimed at stunting the
growth of economy and progress.
2. With our new task per Executive Order No. 546 which is
providing active support role on ISO, diminished the PNPs
inherent capabilities. When we say support role it is limited
on: The giving of informations about its capabilities.
-

With the reinvigorated ISO of the AFP and the new role of
the PNP as per Executive Order 546, the CTs are expected
to firm up/enhance their tactical alliance with other terror
groups in order to project strength and strong presence in
strategic areas of the country.

This alliance with various

groups particularly in Mindanao such as the MNLF, MILF

and the ASG has been going on for quite some time that
they were able to conduct terroristic activities in the area.
-

CTS thrive well in situations that there is unstable political

situations, when the countrys economy is not doing well
thereby resulting to increase in the unemployment and
poverty level.

3. CTs propaganda against the government will continue and even

intensify using past and present issues adverse to the present
administration.
-

PNP capabilities on ISO will still be inadequate for the

conduct of active support role.

Various sectoral groups will be more sympathetic to the CTs

cause as their ranks has been heavily infiltrated and
manipulated by communist advocate.

The Media which is known to give wider coverage of issues

that are more anti-government.

It will not change its

culture of competitiveness and confrontational stance

because sensational news/issues is the bread and butter of
mediamen. Worst of this, is that public perception is early
shaped by the media.
-

In the conduct of CTs propaganda campaign it is expected

that Information Technology (IT) will be used utilizing the
internet and other modern communication systems, their
propaganda

could

be

access

easily

even

by

other

countries.
4. In order to avert and counter act these assumptions the PNP
must conduct an organized, sustained and credible information
campaign.
relevant

We have to provide the media with accurate,

and

timely

informations

regarding

PNPs

accomplishments as well as the programs and projects.

-

To instill in the consciousness of our people about the

nature of communism to be aware and understand its aims
and objectives, its evils and atrocities that has adversely
affected the economy resulting to increase in poverty
among our people.

5. To systematize the development, production and dissemination

of

information,

targeting

both

the

external

and

internal

audiences, primarily to counter the issues raised by the CPP/NPA

against the government.
-

Agencies concerned with anti-insurgency campaign should

have uniformity in pronouncement/actions in as far as
dealing with issues raised against the government to

project

credibility

and

reliability

of

disseminated

informations on actions taken.

-

To provide strategic means or capability to undertake

public information campaign on ISO.

To influence public perception using the multi-media in

order to attain a climate favorable to the government.

To

counter

enemy

propaganda

through

broad

and

sustained public information.

-

PNP personnel must be psychologically prepared and

determined to assume and perform new role in ISO and be
the catalyst in generating the active support of the
community.

6. To attain the mission and objective of LOI Complan SINAG, the

PNP shall employ the speakers Bureau/PCR officers of every unit
at all levels in the conduct of intensified and sustained
communications

campaign

along

with

the

intelligence,

investigation and operations units as indicated in the QUAD

strategy targeting the CTs armed struggle, united front, mass
base, political sectors and international linkages.

These

speakers and officers will form the members in the formation of

PNP Cadres (SOT-type) for regional and provincial mobile groups.
-

The Information and Operation Research Center (IORC) an

adjunct office of the PID, DPCR to provide technical and
other specialized assistance to field implementers:

like

themes and messages to redirect the perception of the

public in favor of the PNP at the same time divulge the
deception tactics of the CPP/NPA.
7. This communication plan should be implemented in three phases
as follows:
PHASE I PREPARATORY PHASE

1) Capability Building This is an assessment and evaluation

of the various levels of capability of PCR units to be deployed and
depending on the operational needs and requirements, shall be
reorganized, retrained, reoriented and retooled to enhance their
capability. This level shall be a continuing process until all units
are equipped with the desired level of expertise and confidence.
2) Institutionalization of the QUAD concept at all levels
Strengthen the coordination and linkages with operations,
intelligence, and investigation units to have amore focused
and synergistic approach to propaganda development.
3) Information

Operation

Development

Scan

the

operational and psychological environment of the area to

determine opportunities and entry points, pinpoint key
communicators, identify the right target audiences, and other
practicable courses of action for the right formulation of
themes and messages towards a successful communications
campaign. This shall be done on continuing basis.
PHASE II EMPLOYMENT/DEPLOYMENT
This phase involves research, design, testing, production,
dissemination and evaluation of information operation, in close
consultation

with

intelligence

unit/office

for

the

correct

identification of key communicators, target audience for the

correct formulation of themes and messages and the choice of
correct medium.

The varying degrees of affectation and the

level of combat operations dictate the information campaign to

be used.
a. Tactical Level
In the areas where party armed groups have intensified their
activities, communications campaign should be directed

against the enemies, armed struggle, united front and mass

base.
Stage I Clearing Stage communications objective become
tactical, directed to the enemy and its mass base: (i.e. separate an
individual from his group from other groups, disorganize his group,
discourage him to fight, defeat is inevitable, unconcern, hostility, noncooperation, discord panic, resistance, surrender and desertion), all
designed to depress the morale of the enemy to reduce its degree of
effectiveness.

This should be a continuing activity until tactical

offensives are over.

Stage II Holding Stage
Communication campaign efforts in this stage should delimit the
movements of the ENEMY, limit their access to resources and reduce
their mass support and destroy international linkages.
PNP Cadres (SOT-type) of the PNP Mobile Groups shall be
deployed to conduct special operation for the purpose of destroying
the CTs political structure in affected areas.
Friendly and neutral forces should be encouraged and stimulated
to support and participate in government programs.

Start the

organizing work in the various sectoral groups to include the youth

sector, business/peasants, labor church/religious, and other peoples
organization. This should be a continuing effort.
STAGE III Consolidation Stage
Campaign

efforts

should

be

able

to

mobilize

the

groups/organizations formed during Stage II for constructive militancy.

These groups should serve as counter-organizations and pressure
group in the convergence zones against the enemy.
continuing effort.
STAGE IV Development Stage

This shall be

Campaign efforts should prevent in-roads of the ENEMY in

cleared areas. Peoples organizations formed in Stages II & III shall be
the primary conduits of government development programs and
activities

and

continue

opposing

the

encroachment

of

Enemy

propaganda.

The LGUs and other local government units and their

functionaries

to

include

NGOs

should

prime

rehabilitation

and

development in the area.

b. Strategic Level
Communication campaign efforts is geared towards discrediting
the leadership of the enemy and its front organizations, expose the
true nature and intent of its ideology, the futility of its armed struggle
and the inevitability of its defeat.
Community-based organizations and Peoples Organizations in
the

urban

centers

will

be

formed

and

organized

as

counter-

organizations to deflect and defeat the various front organizations

controlled by the enemy.

These Civilian Volunteer Organizations

(CVOs) shall deter the in-roads of the enemy in their communities,

physically and psychologically.
PHASE III ASSESSMENT
On a continuing basis, results of the campaigns shall be
measured in terms of the actual changes vis--vis the desired action of
the target audience as a result of the campaign.

Campaign impact

indicators which will indicate changes from existing activity levels shall
be the indicators in evaluating the effects of the COMMUNICATIONS
campaign and shall provide the feedback mechanism from which
future campaigns should be based.
Continuing monitoring and evaluation of the impact indicators
shall be done to determine effectiveness of every campaign.
8. Tasking
9. Coordinating Instructions

a. This communication plan is designed to harmonize the efforts

of all PNP offices/units involved in ISO, to unify all existing efforts,
encourage broad networking, coordination and integration.
b. DPCR shall exercise overall supervision in the implementation
of this plan.
c. All commands and units shall maximize the use of relevant
materials like posters, leaflets and Internet in disseminating
Information Operations (IO) lines.
d.

Lateral coordination with adjacent units/OPCON units and

other civil and NGOs is authorized and highly encouraged.

e.

The QUAD concept of operations t foster maximum

cooperation and coordination should be maintained to ensure the

continuous flow of timely, factual and reliable information for
propaganda development.
f. Maximum use of all available medium of communications is
highly encouraged.
g.

Existing rules of engagement/police operational procedure

shall be strictly enforced.

h. Respect for human rights shall be observed.