UNIVERSITY STUDENT COUNCIL 2015-2016

__________________________________________________
(NAME OF COMMITTEE)

COMMUNICATION PLAN
I. Project Title
(Actual Name of the Project)

II. Project Proponent

:
(Name of USC Officer/Volunteer spear-heading the project)
III. Project Rationale
:
(The reason for the conceptualization of the project which is in line with the vision - mission of
the organization)
IV. Project Objectives
:
(The efforts intended to attain the project rationale; begin each objective with the word To
followed by a verb; Objectives are SMART: Specific about what is to be accomplished;
Measurable; Attainable; Realistic; and Time bound)
V. Project Description
:
(A brief account on how you envision carrying out the actual project)
VI. Project Duration
:
(The period when the project is set to be carried out)
VII. Target Audience
:
(The recipient or the one who receives/ benefits from the activity)
i.
College/Department/Sector
(To give a brief overview of the target audience based on location)
ii.
Year Level
(To give a general take on possible concerns, constrains, common denominator,
etc)
iii.
Behavior
(To give a preview on how receptive the target audience will be. Are they for it?
Is it something new to them? etc)
iv.
Attitudes

(To determine the active intent: are we trying to change their attitude? Is it taking
the depth of understanding to a higher level? Is it simply to introduce something
new? Etc)
v.
Needs Based Assessment
(How will the project directly affect your target audience? What are the benefits
he can get from it?)
vi.
Scope of Demographic
(Of your chosen audience, to whom do you think will the project resonate more?
Is it necessary to further stratify your target audience?)
VIII. The Actual Message
i.
Content
(How do you plan to word the intended message of the project? Is there any
angle of preference?)
ii.
Mood
(Tap into emotions you prefer to appeal to in line with the activity)
iii.
Language
(Take into account the staple language of the target audience and your preferred
mode as dictated by the nature of the project. How do you reconcile?)
iv.
Preferred Channels
(To which specific media does your audience appeal to most? What would catch
their attention?
(Examples: Posters, Fliers, Publications, Creative Sketches, Internet
Platforms, Academic Articles, Photos, Public Demonstrations, Whisper
Campaign, Music, Theatre & Performance, Installations, etc)
IX. Resources
:
(Statement of income and expenses that will be incurred for the communication plan;
systematically categorized)
X. Predicted Challenges/Obstacles
(List down all possible worst case scenario that may hinder the full execution of the plan)
XI. Media Partnerships
(Apart from the initiatives of the MMC, are there any other possible partners who can spread the
message? What are our other media outlets?)
XII. Action Plan
(How will you design the overall message? Would it be effective to segment the levels of
transmission given the varying channels? How can you overcome posing challenges?)
XIII. Evaluation
(Identify specific Key Performance Indicators/KPIs during and beyond operations. This may
come in the form of actual execution, attendance rate, online traction, etc).