Brought to you by:

Students

Of

Department of Business Administration

University of Lucknow.
TATVA
LUMBA E-Magazine
Direct From the Sanskriti Club Head
The life of a manager should not be only like flowing water, moving ahead
always but also like smoke, raising it higher & higher no matter in which
direction air is blowing, and the fire itself should be inside of us. The ignition of
this fire is must at early stage & what could be a better place than an institute
like LU MBA. The live example is here in form of LUMBA E-magazine that
touches every aspect of management life. We are always inspired and
overwhelmed by the work done by great minds in previous years but beauty
comes with change in positive direction and we have tried to bring this.

Rejuvenation, the first word which came to our mind when we started working
on this Issue of LUMBA e Magazine. Not only the name “TATVA”, a brain child
of Ms. Ritika Mathur, our genius editor in chief, tries to live up to the
expectation but also every Tatva (element) has the same story.

If Poem by Murtaza S Nasir(page 48) is a fresh breeze of spring then effort of

Richa make us familiar with tide of new intelligence called IT(page 17). R Raju
has turned some pages of history(page 22) while with India Tomorrow(page
27) Saumya Thakur travels to dream land of heavenly India. The English
Language (page 51) can tickle the funny bone of any reader and the articles of
Divya Gulati & Doa Naqvi, who have beautified the life in different frames, are
nothing but GEMS.

I thank all my team members to make me feel proud to be the Head of this
cultural family, specially to our lay out & Graphic Designer - Sibtain Jafar.

SHYAM B GUPTA
HEAD OF SANSKRITI CLUB
LU MBA
 Tatva - The Elements

From the Editor’s Desk

“A pen is mightier than the sword…”..!!!

A cliché would you call it..???

Well clichéd it may be, but it still holds greater truth than anything you might have ever
heard. Words sell. They persuade. They influence. They even forge smiles, dry tears,
heal wounds and abolish fears. They give a vent to thoughts, ideas and even
frustrations.

But words need a platform, a stage to speak out. And so...we bring to you a new,
revamped version of the LUMBA E-Magazine...Which will henceforth be known as
TATVA..!! A magazine for the students, and by the students, TATVA we believe will be
an orifice for the LUMBA student family to vent their thoughts, and learn new things.

TATVA..as the name suggests, signifies all the elements that make up the life a B-School student. The
learning inside and outside the classrooms, the moments of fun and insanity of at the campus, all are
mirrored in the pages of the magazine. From the latest in business world to pure creative stuff, Tatva
holds all for you. Don’t believe me..??? Well, check it out for yourself.

BUT before I present this magazine to its readers, I find it necessary to mention a few, without whom,
this magazine could have never seen the light of the day.

My editorial team is the best that I could have ever hoped for. A bunch of highly enthusiastic and able
first years. These guys made life as an editor, really easy for me. Doa, Murtaza, Richa, Sarosh,Divya,
Saumya, Sonal, Prashasti, Thank you all guys for bearing with me patiently even if that sometimes
included enduring my ire.!! This first edition wouldn’t have been a possibility without you all.

So you think this magazine LOOKS awesome..??. Well take a bow Sibtain!! The credit for how TATVA
looks goes only and only to Sibtain Jafar. This gentleman took up the tedious job of designing the
magazine upon himself, and I am sure you will agree when I say-- came out with flying colours.

And a very special mention to my friend, the Sanskriti club head Mr. Shayam Babu Gupta, who trusted
me with this magazine and allowed me full freedom to work on my thoughts.

So my dear friends finally I present to you TATVA-The Elements -- LUMBA E-Magazine. Browse through
the pages to see how words prove their might.

Help us keep going as we are, by sending in your feedback and articles. For those who have a flair for
writing, well, you cannot get a better platform than this to showcase yourself. And for those who
haven’t yet given it a try… this is your best chance. Start right away….Who knows, LUMBA could have
its own Chetan Bhagat in you…!!!

Cheers..!!!

Ritika Mathur
 Table of Contents
IT on Wake Up
Welcome Note Tracks Speak Up
Page 1
Page 9 Page 18

A New
Editorial Board India – Land of
Intelligence
Page 2 Paradoxes
Page 10
Page 19

Green IT
Page 11
Quest for
Preface
Peace
Page 3
Page 20

Pecuniary
From Editors Desk
Page 12 Girl Power
Page 4
Page 21
Industries of India
Page 13

LUMBA Glimpses An Ambiguous

Page 5 Expression
Literati Page 22

Page 14

Words of Wisdom Penalty of

Page 6 Beauty is only Leadership
Skin Deep Page 23
Page 15

India Tomorrow
Marketing Munch Positive Thinking
Page 16
Page 7 Page 24

62 Years of
Twist in Retail Tale Independence
Page 8 Page 17
Weight and Watch
Page 25 Hope
Page 34

Life at LUMBA
Page 26 College Life
Page 35

Premonitions Words of Inspiration

Page 27 Page 36

How to Choose a
Specialisation THE END.
Page 28

Why in the World?

Page 29

Sometimes
Page 30

Word to Teachers
Page 31

Evolution of a Man
Page 32

English Language
Page 33
Dear Reader,

We Welcome You To Our E – Magazine.

“Every h uman b eing h as a w ork to do, d uties to p erform, in fluence to exert

which are peculiarly his, to which no conscience but his can teach.”

With these words of William E Channing, We, the students of LUMBA are
extremely pleased to present you “TATVA –The Elements”, the Annual
E-Magazine of Dept of Business Administration, University of Lucknow.
When the team of students put their heads together, not all of them had a
complete idea of what they were in for. Yet everyone stuck it out together.

Life is not a game of solitaire; people depend on one another. When one does
well, the others are lifted. When one stumbles, others are impacted. There are
no one-man teams, either by definition or natural law. Success is a co-operative
effort; it is dependent on those who stand beside you.
The Editorial team takes this opportunity to thank each and every member of
the department, who contributed in this edition of E-magazine.
This issue of our E-magazine has a collection of articles on various topics of
management and other spheres of life like Psychology, biotechnology,
Information Technology, Literature etc. It is an honest attempt by the students
of LUMBA in expressing their thoughts on divergent issues.
We look forward to your reappraisals and reprimands as these serve as a
catalyst in our mission and provide us the much needed shot in the arm.
At this stage we can only hope that what comes will be as per your
expectations.
A better future comes out of the womb of the present. We are trying to reshape
and rebuild the present for a better tomorrow.

© Department of Business Administration – University of Lucknow

 EDITORIAL TEAM
Department of Business Administration.
Team

Sanskriti - Cultural Club Head – Mr. Shyam Babu Gupta [MBA]

Editor in Chief -- Ms. Ritika Mathur [MBA–EB]

Literati Team Ms. Doa Naqvi [MBA] Mr. Murtaza Nasir [MBA-EB]
Marketing Team Ms. Divya Gulati [MBA ] Ms. Soumya Thakur [MBA-EB]
Finance Team Ms. Sonal Trivedi [MBA-EB] Ms. Prashasti Shekhar [MBA-EB]
IT Team Ms. Richa Chaturvedi [MBA-EB] Mr. Sarosh Abdullah. [MBA-EB]
Layout and Graphic Designer Mr. Sibtain J. [MBA - EB]

Tatva-
The Elements
Tatva-
The Elements

Preface….

This Magazine is the compilation of the essential fundamental features and

principles of Corporate World. The object of compiling this Magazine is to
clearly expose the real meaning of corporate magazine a whole and get the
reader acquainted with the important features and activities that comprises
Business World.

An attempt has been made to present a simple but complete outline of the
Subject. It is designed for those who are puzzled by the multiplicity of
interpretations and material offered to them on every side about corporate
issues.

Hence three aims were in mind when compiling this Magazine.

First, to cover as far as possible all the fundamentals of such issues.

Second, to make them available as a check list for those who know
Corporate Environment, and

Lastly as a guideline for those who are keenly interested to have a

deep insight of Business Principles.

Each topic is a gem of information in itself. It is a beacon of light

shining in the darkness which encompasses the World.

This Magazine is meant for the seekers of knowledge, for once you go through
the pages you will realize that it contains practically all the essentials whereby
you will have grasped this Knowledge.

*Suggestions for the improvement will be thankfully received and acknowledged…

 LUMBA FAMILY
Core Associated
Faculty Guest Faculty
Faculty

Prof. J.K. Sharma [HOD] Prof. A.K. Bajpai.

M.Com, MBA, Ph.D.(Ex- Professor, Mr. Gyan Mishra.
Faculty Hampton University, Department of Manager , RICOH
USA) Economics.

Mr. Sanjay Medhavi Dr. J.V.

Vaishampayan. Col. S. Sahai.
M.Com. (Applied Eco), Dean, Faculty of Consultant
MBA, PGDCA Commerce

Dr. Neeraj Kumar. M.Com, Dr. DNS Yadav. Manish Mishra.

Ph.D., Ll.B., A.M.S.P.I, Reader , Law CA
F.M.S.P.I, F.A.I.M.C Faculty

Mr. Rajeev Pandey

Dr. Ritu Narang MBA, Phd. Dr. S. Kanaujia. MCA, M.Tech
Lecturer of (Computer
Computer Science Science)

Dr. Ajai Prakash. MBA, LLB,

PhD. Mr. Arvind Kumar.
Project Manager ,
TCS

Dr. Nishant Kumar

MA, MBA, Ph.D.
Dr. Anirudh
Pandey. HR
Consultant
Prof. B.L. Bajpai,
M.Com.(Business
Administration), Ph.D,
FDP (IIMA) Mr. Sanjeev
Chaturvedi, MBA.

Dr. Mohd. Anees.

M.Com., MFC, M.Phil,
(Economics) Dr. Syed. Haider
Ali. MBA, Ph.D.

Mr. Rajeev Saxena. MBA

Mr. Amarnath
MBA, MCA

Dr.Shailesh Kaushal. BE,

MBA
Mr. Ashish Sonkar,
MBA

Mrs. Anu Sahni Kohli

MBA, JRF Mr. Ram Komal
Prasad Prajapati.
MA, MBA,
PGDIBO, M.Phill.
Glimpses
of
LU MBA
Words of Wisdom…
To the questions of your life,

you are the only Answer.

To the problems of your life,

You are the only Solution.

*********************************************
Stopping at nothing

And doing what’s in your heart,

You know is right,

….means Determination

***********************************************
Holding you head high,

And being the best you know you can be

When life seems to fall apart at your feet,

Facing each difficulty with the confidence

That time will bring you better tomorrows,

And never giving up,

……means Confidence

***************************************************
Standing for what believe in,

Regardless of the odds against you,

And the pressure that tears at your resistance,

……means Courage

****************************************************
Doing more than is expected,

To make another’s life a little more bearable

Without uttering a single complaint,

…..means Compassion

******************************************************
Giving more than you have

And expecting nothing

But nothing in return,

….means Selflessness

*******************************************************
Keeping a smile on your face,

When inside you feel like dying,

For the sake of supporting others,

…….means Strength

*******************************************************
 Marketing munch
– Lets Mark(it)

Marketing has assumed much in present day

business world. The success or failure of any
organization profit making or non-profit
making depends on the Marketing.
Marketing has special significance in the
modern management of Business concept.

In the words of Peter F Drucker,

"Marketing is a distinguishing and unique

function of the business”

Our E- Magazine TATVA...The Elements provides you with some key articles of
this incredible topic that you should be aware of no matter who you are or
what do you.
Finance

Marketing Team
Ms. Soumya Thakur
Ms. Divya Gulati
 The Twist in the Retail Tale
The retail battle in India is hotting as ( a staple such as bread or atta sold
organized retail pitches against local Kirana below cost price) will keep consumers
for a greater share of the turf, the browsing the aisle for a while.
consumer wallet.

At stake is a market worth $200 billion in

sales, according to KPMG, of which
retailing presently accounts for only 3%.

Supermarkets are the goliaths of the

business, with humungous stores, buying
muscle, and efficient sourcing. The mom
and pop stores, the corner paanwala, the
standalone grocery shop are the Davids.
While this battle is new to India, it has
been fought over the past half century in When the consumer becomes immune
the developed markets of US and Europe. to the shopping experience, she looks
Organized retail led the revolution by for convenience: knowing her way
leading the consumer 50 years hence; it is around the store, the exact layout –
the consumer who seems to be taking the bakery counter, the fresh fruits
charge. and vegetables section, the seafood
and meat section, getting in and out in
The evolution of retail and the concomitant
record time. Research shows that at
changing behavior of consumers make for
this stage in the life cycle of a
fascinating study. Goliath has largely
supermarket nothing is more likely to
succeeded in seducing the consumer and
make consumer switch loyalty than
bludgeoning David but, as the story
changing the store’s layout.
develops, there may be a twist in the tale.
As consumer get-cash rich and time-
The first attraction of a supermarket is
poor, they look for greater quick and
of the promise of premium quality sold
easy. Supermarkets respond by
cheaply.
innovating through multiple
To this the retailer adds – The shopping formatting within the same
experience: bright lighting, wide aisles, supermarket. A small pore is added at
hygienic milieu, eye catching displays and a the front of the main supermarket for
seemingly endless array of products. For people who don’t wander the whole
the average Indian Consumer, this provides 100,000 sq ft for a bits and pieces. It
a big departure from ill-lit, cramped grocery has its own check-out.
store where you stand behind the counter
and peer at the crowded shelves. Price
promotions, consumer contests loss leaders
 For consumers who don’t have time to
drive to a suburban Hypermart,
supermarkets move back to town
centres and get smaller. In UK, Tesco
became the corner shop by buying 600
convenience stores and rebranding
them Tesco Express. In its current
avatar, Tesco is available in four forms –
Superstore (Most frequent layout, with
grocery and non-food), Extra
(Hypermart, with a wide range of non-
foods), Metro (A compact store, located
in busy area), Express (A convenient
store serving local neighborhood).
In the next stage supermarkets are
going green. As consumers get more
aware of the food they buy, and where
and how it is sourced globally, they
want to feel good about their choice. Is
it organic? Sourced locally? Does the
supermarket follow fair trade practices?
What about animal welfare standards?
The Indian retail market is nascent.
According to CRISIL, India loses as much
as 1.7% points of gross domestic GDP
from wastage farmers’ produce and
siphoning off of commissions by
numerous middlemen. Corporate
retailers such as Reliance are looking to
build rural infrastructure – roads, cold
storage and working directly with
farmers to improve efficiencies.
The “Farm-to-Fork” supply chain system
will benefit farmers, it claims. The
Mature Markets, however, tell a
different story. Research shows that for
every £1 spent on bananas at Tesco, only
1p goes back to the plantation growers in
developing countries.
This is because supermarkets such as Wal-
Mart and Tesco have become giants
through globalization of food production:
buying from the cheapest available rather
than the closest. When the National
farmers union analyzed the contents of a
typical Tesco Shopping basket, it found
that only 26% of the cost is accounted for
by food; the rest is packaging, processing,
transport, store overheads, advertising
and the mark-up imposed by the
supermarkets, which is sometimes as high
as 45%.
Supermarkets have gone a full circle as
they currently aim to peddle a shopping
experience that is close to a local grocery
store – note Tesco Express. In the
developed market, the traditional bastion
of supermarkets, discriminating
consumers are returning to the specialist
butcher, the specialist pharmacy for their
cheese, meat and medicines. In India, the
arrival of supermarkets need not make
Kirana stores go green with envy – for two
reasons;
One, the Indian market is large.
Two, the supermarket lifecycle illustrates
that small, specialized, standalone, will be
a large part of the future retail spectrum.
All that Kirana stores have to do is –Step
Up.
 Foreword
To
IT
Section

"IT ON TRACK"
The growth and development of Information and
Communication technologies (ICTs)
has led to their wide diffusion and application, thus
increasing their economic and social impact.

Our E-Magazine -- TATVA...The Elements undertakes a

wide range of activities aimed at improving our
understanding of how ICTs contribute to sustainable
economic growth and social well-being and their role in
the shift toward knowledge-based societies.

IT Team
 Richa Chaturvedi
 Sarosh Abdullah
Every leader makes decisions and devices, sensors and instrumented object.
every decision depends on About 80% of this new data growth is
information. That holds as true for unstructured content, such as e-mail
someone leading a company, as it documents, audio & video. And because
does for someone leading a country. transactions are occurring so rapidly,
systems may have to take in, correlate and
Over the past few years, the quantity
analyze event information in real time,
& quality of information to leader
more than 60000 times a second.
has undergone a revolution, even as
the Information Age set and the But does that mean we must simply resign
basis of competition shifted to ourselves to coping with blind spots that
knowledge, expertise & intellectual keep growing larger?
capital. Indeed, the true value of
Happily NO!!! The technology exists to
Information technology has never
help, capture and process all this data and
been about chips, computers or
turn it into actual intelligence. We can spot
software. Rather it is the ability to
patterns with unprecedented detail,
help leaders understand what has
assimilate and analyze changes in markets,
happened, is happening and may yet
faster than ever before.
happen.
New approaches such as ‘Stream
But this level of understanding is
Computing’ use advanced software
becoming even harder to level, as
algorithms to track, correlate and analyse
the sheer volume of data explodes
information and then plug it directly into
on a planet where information is
operational systems, closing the gap
being authored by billions of people
between thinking and doing.
and flowing from trillion intelligent
This has the potential to change how the
world literally works. Insurance
companies are seeing the patterns in
billions of claims and can better identify
the few that are fraudulent. Police
departments are correlating information
from multiple sources to identify crime
patterns – helping prevent crime in
addition to fighting it.
Retail, manufacturing, agriculture
government, medicine the list is
long and the change is just
starting. Imagine how it will
transform all the things we seek in
business and society – economic
growth societal progress,
environmental sustainability and
cure for diseases.
By:
Richa Chaturvedi
MBA(EB) - Sem 1
 Why IT companies have to engage in the Environmental Movement?
This green trend is affecting not just
In order to understand the the traditional power-hungry,
connection between IT industry and smoke emitting manufacturing and
the greening movement one need to heavy engineering industries, but
step slightly away from the IT also the IT industry. The IT industry
industry and take a look at energy. has the dubious dintinction of being
Energy costs are rising globally as the a pioneer which makes it a soft
supply of various non-renewable target, and it has often been
resources dwindle. described as a reckless user of
The relatively less polluting sources energy. Thus it is progressively
of energy are running out and the become more important for IT
world in the future might just have to companies who are heavily reliant
turn to Dirty Coal. The use of clean on energy to function in an
and renewable source of energy is environmentally responsible
rare as they are more expensive, and manner. Energy cost far outweigh
also because their availability is too than other costs in IT industry
small to satisfy major energy today. In countries like UK, energy
consumers; unpopular and expensive costs have been estimated to have
sources such as nuclear power or risen by 57% over 2006 and are
wind energy are yet to be fully now greater than the cost of IT
harnessed. What this means is that all equipment depreciation or even real
companies have to increasingly work estate costs. According to SUN
towards combating rising energy Microsystems, its corporate data
costs and at the same time be centres account for more than 50%
prepared to be judged by their of the average company’s power
environmental credentials. costs.
Green Opportunity Areas
The above facts thus present a clarion call for the IT industry to identify and
focus on the development of solutions that will help companies map their
Environment footprint in terms of an ongoing program to optimize the entire
production and consumption lifecycle. The particular areas which present the
biggest challenge and also the most opportunities are as follows:

1. Energy Cooling and Efficient System

As computer manufacturers create
smaller and faster chips, the storage
space required for servers has certainly
come down, but the heat that these
systems generate has increased
manifolds. The demand for cooling
solutions too grows as temperature
rise with increased processor speed
and newer software that requires
almost constant access to hard disk. In
this context, companies have to devote
more attention and investment to
promoting efficiency and devising
effective cooling systems.
2. Waste Disposal, Recycling and Compliance to regulators
The world generate 40 million metric tons of electric waste (e-waste) in
2006, enough to fill a line of trucks stretching halfway around the world. E-
waste is rising three times faster than other forms of waste. A rough
estimate suggests that about 130 million new pcs are produced per year
globally. E-waste management and compliance with existing regulations is
another field where IT companies can make an impact.
3. GHG Emissions Management
As a part of their sustainability initiatives, companies have to worry about
Green House Gases [GHGs] emission from their various operations and
business functions, as these directly are linked to the larger global issue of
climate change. The GHGs for companies today is being reported as carbon
footprint. Carbon footprint management also provides tremendous
opportunities for IT companies to create solutions and opportunities to
innovate and profit.
Thus we see that ‘Green’ can open up many more new paths for IT
companies – both in terms of fulfilling their own environmental
responsibilities as well as facilitation of green solution for clients.

Sarosh Abdullah
MBA –EB
Sem 1.
 Pecuniary
Creative financing can make the difference for you as a manager when you are
dealing with tough housing markets and even tougher credit market regulations.

Knowing how to use creative financing effectively can make the difference
between your ability to thrive as a manager in every market and your having to
"take a break" until the market improves.

While a lot of creative financing savvy comes with experience, TATVA...The

Elements provides you with some key facets of this incredibly flexible strategy
that you should be aware of no matter how many or how few deals you have
done.
Finance Team

Ms. Sonal Trivedi

Ms. Prashasti Shekhar
 Important Industries in of India

1. Iron and Steel Industry:

1st steel Industry at Kulti, near Jharia West Bengal – Bengal Iron Work Company in 1870.

1st Large Scale Steel Plant – Tisco at Jamshedpur in 1907 followed by IISCO at Burnpur in 1919
both belong to Private Sector

1st Public Sector unit was visheshwar Iron and Steel Works at Bhadrawati.

Steel Authority of India Limited (SAIL) was established in 1974 and was responsible for
development of Steel Industry.

Presently India is the 8th largest steel producing country in the World.
2. Jute Industry:

It is the modernised Industry unit was established in West Bengal in 1855.

The Jute Industry in country is traditionally export oriented. India ranks No.1 in raw Jute and
Jute good production and No.2 in export of Jute goods in the World.

3. Cotton and Textile Industry:

The oldest and largest organised and broad based industry which accounts for 4% GDP and
20% of Manufacturing values added and 1/3 of total Export Earning.

4. Sugar Industry:
It is second largest industry after cotton textile Industry among agriculture based industries in
the country.
India is now the largest producer and consumer of sugar in the world. Maharashtra
contributes over 1/3 or total sugar. Output followed closely by UP.

5. Fertilizer Industry:
India is third largest producer of Nitrogenous fertilizers in the world.

6. Paper Industry:
The first machine paper mill was set up in 1812 at Serampur in West Bengal and India ranked
among 15 top Global Industries.

7. Silk Industry:

India is the second largest (first being China) country in producing natural silk. India produces
about 16% silk of the world.

8. Petroleum and Natural gas:

First successful oil well was dug in India in 1889 in Digboi Assam.

For Exploration purpose, Oil and Natural Gas commission ONGC was established in 1956 at
Dehradun, UT.

Ramesheshawar Kumar
MBA – EB Sem 1
 Literati
A beautiful thought is like a rainbow- elusive and mesmerizing. It colours the sky of
your life with innumerable hues and makes it worth living. And just as the absence
of one colour, renders the rainbow incomplete-the lack of a single emotion leaves
your thoughts unexpressed. Such is the power of emotions!
The “Literati” section provides the students with a platform to share their innate
desires, emotions and feelings with the world thus enabling the reader to delve into
the abyss of the writer’s mind….!!!

Wish you an amusing and poignant reading!

Literati Team

Ms. Doa Naqvi

Mr. Murtaza Nasir
 Beauty Is Only Skin Deep
Snow white complexion, black bouncy
cascading hair, immaculate and well
defined physiognomy, voluptuous curves,
mesmerizing eyes, plump sensuous lips –
these phrasal adjectives from the beauty
jargon have gone a long way in molding
our present perception of beauty.
But my contention is – Are looks
everything? Is physical charm so colossally
important that it transcends the moral
being of a person.
Personal beauty is desirable but mere
bodily charms pass for very little except
with vain, thoughtless, light minded
people.
“There is more to it that meets the eye”
A grotesque looking person may
be as truly pleasing as a person
with drop dead looks. Many a time
our admiration for a person wanes
away and turns to repugnance
when he realizes that beneath the
façade of a beautiful exterior lays
an ugly soul. Therefore bodily
deformities and imperfections
need be no bar to the beauty of
soul and soundness of character.
We have been conditioned to
measure a person’s abilities
through the yardstick of physical
form. But the truth is that in the
most imperfect body there may
shine a spirit of such perfect
beauty as to be fairly angelic. A
man may be club footed, hump
backed, a dwarf in body but have
regal gifts of mind and heart akin to
Gods. He may be an ungainly ragged
outcast but worthy to be sit among
the princes and have his name
written among the sons of God.
Hence one should not be soured,
embittered or envious if one does
not have fair form.
A substantial and well rounded character
would sufficiently define one as beautiful.
Curls and cosmetics, paints and powders,
enamels and ointments, are all in demand
to increase the beauty of the human face
but if half the pains are taken to beautify
the inner soul, what a glorious
transfiguration would occur in the
essential natures and lives.

William Shakespeare has rightly said

In nature there is no blemish but the mind

None can be called deformed but the unkind;
Virtue is beauty.

Then what comprises beauty in true
sense? Beauty is innocence, candor,
generosity, modesty and heroism. If
a polite remark from our side, a
smile from our lips, a look of
assurance from our eyes allays
someone’s pain gives someone happiness,
it’s an achievement in itself, it’s the essence
of real beauty.
So are good looks mandatory?
What matters is what’s within us.

What is beauty?
Not the show of shapely limbs and features.
These are but flowers that have their stated hours,
To breath their momentary sweets then go,
‘Tis the stainless soul within
That outshines the fairest skin
‘Tis true his body may with faults around
But who will cavil when the heart is sound
Beautiful faces, they that wear
The smile of pleasant spirit there
It matters little if dark or fair.

To end up, I would just like to accentuate that physical beauty is ephemeral, its an
evanescent feature of a person. Hence, we should not judge people on the basis of
their looks but rather delve into the mysteries of their heart and soul to see a
reflection of true beauty.

-- Divya Gulati

MBA Sem -1
Crystal ball gazers of geopolitics and prophets term political expediency is not what a
of national destiny keep telling us the good nation with great power pretensions
news: India Awakening is the next global big expects from its leadership. We ought
bang. It does indeed warm the national heart not to forget, in the so called would, it
to hear that future is fabulous, particularly so is easy to get carried away by the
as this is a country that never ceases to digital metaphor.
astonish us with its volume and volatility, its
Beyond the glitz of bazaar, there are
elasticity and eclecticism. We have come so
disquieting sites of dispossession.
far, scarred but not defeated and we have
They may delight pornographers of
outlived the maddest provocations of the
poverty but should shame those who
political class, ranging from this socialist
swear by the politics of social justice.
fantasia to totalitarian temptations.
Sixty years ago, “Tomorrow” was the
Today India is no longer the proverbial third
midnight dream of a free people.
world idealist with a closed mind. It is one of
Today the sweep of our dream is a
the most spirited democracies at work, though
measure of our freedom.
the plurality of our politics is only matched by
its vulgarity. So listen to the many variations of our
future in the rustle we face today.
It is not only the resilience of the economy
that raises a national cheer. The great --Saumya Thakur
tomorrow is a heady sensation, and it inclines
us to be less realistic about the present. That MBA[EB] Sem-1
is why before we pop the cork, we need to
come to terms with the distance between our
global ambitions and domestic attitudes. Short
 “Sectarian Prejudices”
India’s Brand of Racism

“I sought soul, but my soul I could not see,

I sought my God, but my God eluded me,

I sought my brother, and I found all three.”

-Anonymous

India is a country where as catalysts or as primary forces for

spirituality and religiosity comes
naturally to people. What is
disheartening is that qualities of
humanity and equality have to be
taught to us with painstaking
efforts. One normally forgets to
note that for a truly spiritual
person, humanity and the nation
will automatically be more
important than sectarian interests.
India has been witness to
innumerable racist attacks – be it
Godhra carnage, Punjab’s Khalistan
Movement, 1984 Anti- Sikh riots,
Babri Masjid controversy, Mumbai
bombings, 2002 Gujarat violence,
ethnic cleansing of Kashmiri
Pandits. Dalit Massacres like
Chundur Massacre, Neerukonda
Massacre of the regular Shia-Sunni
confrontations every passing year.
Religious fundamentalism is
considered a major driver in India
with Hindu nationalism, Sikh
separatism, Christian Evangelism
and Islamic fundamentalism acting
outbreaks of violence.
Is it distressing to admit that –Yes …India
does have its own BRAND OF RACISM, in
the form of sectarian prejudices.
The perpetrators of racial disputes, people
with parochial mindsets, who derive
sadistic pleasures from such incidents, are
the ones who are the so-called ‘BRAND
Ambassadors’ of this product called
‘Racism’. These nuisance mongers do not
think of India and its development, rather,
they think of their personal interests
limited within the boundaries of their own
religious beliefs.
It is only when such incidents of racial
disparity are reported from outside the
country, that these very people change
colours and start talking of equality,
fraternity and brotherhood. Such a
hypocritical attitude is one of the major
contributors to the country’s slow
progress! And what is more? Our very own
politicians reap the harvest of the seeds of
sectarian disputes. Promising a temple to
the Hindus and Mosque to the Muslims is
the main agenda on their election
manifestos, paving their path to sure
success in the elections.
This brand of racism surely has customers
in every nook and corner of the country.
These people seem to have forgotten the
oft quoted dictum---
“Hands that serve humanity are a lot better
than lips that talk of divinity.”
Students taking admissions in various
colleges are also made aware of the
advantages of belonging to a particular
sect, owning to the reservations and
quotas being made in this respect. Thus, at
a very young age, the seeds of ‘racism’ are
sown in minds of children.
The incident of a maid servant working
under two different identities (Hindu and
Muslim) in Delhi shows how people living
in highly advanced metropolitan cities
have still not become liberal enough to
allow a person from another religion into
their household. What, then, should one
expect from the smaller cities of the
country? It is a shame that a country which
boasts of being ‘multi-cultured’ and
‘multi-linguistic’ faces grime of this
magnitude.
The solution to this crisis has to be
practical, both in terms of approach
and perspective. Strict punishment
should be imposed on people who
start religious brawls. Self-
proclaimed religious leaders who
misguide followers and devotees
should be reprimanded.
Unnecessary reservations and
quotas should be done away with.
And most importantly, youth-
centric debates, meetings held in
public forums and discussions to
eradicate this racial havoc must be
held. Special efforts should be
made to involve young minds in
this regard because they are pillars
on which the foundation of the
country rests.
--Doa Naqvi
MBA- Sem 1
 62 Years of Independence --- Where Are we?
It was a proud moment for all of us,
when our first Prime Minister Pt.
Jawaharlal Lal Nehru unfurled the
national flag of Independent India on
15 Aug 1947. The national flag
consists of three colours:
• Saffron on the top which
denoted renunciation or
disinterestedness.
• White in the centre is the
light, the path of truth to
guide our conduct.
• The green shows our
relation to (the) soil, our
relation to the plant life
here, on which all the
other form of life
depends. The “Ashoka
chakra” in the centre of
the white is the wheel of
the law of dharma.

Have you ever noticed the Ashoka
Chakra of our flag, basically it’s a circle
divided by 24 spokes. Formerly it was
said that these 24 spokes denote the
number of states in India. But now the
question arises that if these spokes are
the divisions based on the number of
states then what does the circle
denotes, India as a whole?
A tough question to answer indeed! But
according to the conceptions which
have grown since ages, it can be said
‘YES’. But why, if India is a single
country as a whole then what is the
need of all these divisions of 24 states
or 28 states and six union territories.
Some will definitely sat that all this is
according to a plan to keep an eye on all
the needs and requirements of that
particular piece of land, which are
variably different from one another in
terms of flora, fauna, natural resources,
culture, tradition and class. Then the counter
argument would be if all these states are
divided separately then why a state gets
affected by the changes happening to other
states. Answer would be because they all are a
part of India and are closely linked with each
other i.e. why the changes happening to a piece
of land affects others also.
If all these states belong to India, why disputes
over river water between two states arise from
time to time. If a new state has been formed
then the dispute over number of employees
who will be transferred from the parent state
to the nascent state is also common. The
disputes arising from nowhere, like establishing
different religious stations, is a newer addition
to this.
The two major disputes which were in news are
very heart breaking, the Maharashtrians –
North Indians issue which rocked the whole
country because of number of arsons,
causalities, arrests and inaction of the
state government. Only because of
some cheap political interests our own
countrymen are making life hell for
their own brothers. We are a country
which has the teachings of ATITHI DEVO
BHAVA in its deep roots. But what we
are doing presently is extremely
lamentable.
There is news that Indian students
studying in Australia are facing racial
abuse only because of their skin colour.
The whole country erupts and the
efforts were made from every level to
stop all these mishappenings. But take a
deep look within, are we the real
sufferers of racism? The answer would
be really shocking. We are not only the
sufferers; we are the culprits as well.
Yes we are racists. The latest example is
the statement made by a north-east
chief minister that in our own country
we abuse our own countrymen racially,
based on their cast, creed and physical
appearance. Real shock came from an
Indian Idol winner from north-east who
said that he’s a proud Nepali not an
Indian. Then what was a Nepali doing in an
Indian Idol show which only for Indians or he
showed his decent against all those treat him as
a Nepali instead of an Indian citizen.
By stating all these I only want to draw the
attention of all my countrymen that are we
approaching towards the point of being called
as the United States of India instead of
Republic of India. Truly signifying the above
mentioned meaning of Ashoka Chakra with 24
spokes. If an Indian cannot enter another state
and earn his livelihood in his own country, if he
is called a foreigner or a guest and he has to
fight for water and natural resources then there
is no need of an external agency. We ourselves
have all the qualities of being a demolisher.
Now the ball is in our court, which way to go.
By
Shivam Bahoray
MBA – I sem.
 Case 1: Friday, 21 August ’09 – 2:20 p.m.
Like any other day I was on my way back
to home, from my college. I am a resident
of one of the most congested localities of
the city. One of the roads that lead to my
home is highly commercialized. In the
office hours half of this road gets
encroached from both the sides to the
extent that it serves as ‘an extended shop’
for the show owners.
The road was full of people and
pollution. Pollution resulting from cars,
Lorries, taxies, bike, generators. And the
icing on the cake was scorching sun which
was in no mood to calm down and give
relief to people like rickshaw pullers,
cyclist, pedestrians and bikers. Mine was
one of the many bikes jostling my way out
to my destination.
My bike, after overtaking many
four-wheelers and rickshaws, was
preceding an Alto Car. The car was
hosting three men inside it and had
‘magistrate’ written on its number plate, in
Hindi. This car was succeeded by a rickshaw
puller on which an old man was seated. The
rickshaw was being pulled by yet another old
man, dark complexioned, his vest was fully
soaked in sweat.
Now the Alto car driver was constantly giving
horn to rickshaw, waiting for enough space to
move ahead. But before the poor rickshaw
wala could completely manage to get aside,
the car driver accelerated and vroomed ahead,
hitting the right tyre of rickshaw. Both the old
man and rickshaw puller toppled on the road
in such a fashion that rickshaw puller came
under the front wheel of rickshaw, with his
sawari fainting then and there. I immediately
parked my vehicle aside and helped rickshaw
puller to stand up and made his sit on one of
the shop’s pavements. I took my water bottle
out of my bike and sprinkled some water on
the fainted man’s old face. He was Okay,
but I am sure the rickshaw puller must
have compromised with his collar bone.
I reached home. While sitting and
pondering upon the whole incident, I
laughed at God and thought that first He
sent a bane in the form of Alto driver, for
that poor man. Immediately He sent a
boon in the form of me to help him out.
But with the same speed, why didn’t he
send someone to catch that car? Many
more such questions ignited a civil war in
my mind…had someone caught hold of
driver; poor man could have got money
for his treatment! Or at first place, why
didn’t the driver himself parked the car
aside and came out to help the poor man?
Why did he run away? Is our fear for
repercussions of doing something wrong
is so much so that it has subdued our
desire to sour out our self-made mess? Till
what time will social justice depends upon the
power the culprit boasts? When should we
stop making such mistakes? Okay, if not stop,
then when would we start realizing our
mistakes…realization by driver of what he
didn’t do…and realization of my failure in
providing the poor rickshaw puller with the
Justice..
As someone has rightly said…
“Justice delayed is Justice denied….”
By-
Ankit Gupta
MBA -1
 India – A Land of Paradoxes
For every pros about India there are cons. It’s a cliché
to say that paradoxes reign supreme here. Nearly 40%
of Indians are illiterate but the country has world’s
second largest pool of trained scientists and engineers.
250 million countrymen and women don’t have access
to clean drinking water, yet it boasts of Indira Nooyi,
doyen of PepsiCo. A place where bullock carts are still
an indispensable mode of transportation, but whose
rocket and satellite programs are amongst the most
advanced on Earth. More than 50% Indian will teem in
cities by 2020; still two out of three Indians scratch
their living from the soil.
We have been recognized as leading nuclear power,
but 600 million Indians have no access to electricity.
We are the world’s leading manufacturer of generic
medication for illness such as AIDS, but we have 3
million of our citizens without access to AIDS, another
2 million with TB, and tens of millions with no health
centre or clinic within 10 kms of their place of
residence
Bollywood makes four times as many movies as
Hollywood, but 150 million Indians cannot seem them,
because they are blind. India holds the world record
for the number of cellphones sold, but also for the
number of farmer suicides. Next comes opulence and
affluence, the four richest Indians in the world are
collectively worth a staggering $180 billion, greater
than the GDP of majority of UN members. Four richest
Indians are worth more than 40 richest Chinese
combined. The paradox – we have 260 million people
living below the poverty line, if adhere to World Bank’s
poverty line of $1 a day, but the Indian poverty line of
Rs. 360 a month, or 30 cents a day would make the
figure more agaping.
We have a great demographic advantage in 540
million young people under 25 (which means we
should have a dynamic, youthful and productive
workforce for the next 40 years, when the rest of the
world including China is ageing but we also have 60
million child laborers and 72% of the children in our
government schools drop out by the eight standard.
We celebrate India’s IT triumphs but Information
technology has employed a grand total of 1 million
people in the last five years, while 10 millions are
entering the workforce each year and we don’t have
jobs for them. We exercise our voting rights
confidently but 196 out of Indian 602 districts are prey
to Naxalites.
So yes, we are a land of paradoxes, yet a rising power.
We have more than the sum of its contradictions. It
may be a country rife with despair and redespair, but
it nonetheless moved a Mughal emperor to declaim “if
on earth there be paradise of bliss, it is this, it is this,
it is this. (VIKAS SINGH --MBA -EB)
 “A QUEST FOR PEACE!!”
“The younger generation is our future hope. The way their faculties are developed and minds
moulded would make or mar India’s destiny.”
- Pundit Jawaharlal Nehru
We often ask ourselves questions that have no
answers...questions that are lost in the abyss of
one's mind even before they are actually framed In the wake of the innumerable terror attacks on
into comprehensible words..questions that we the country, the endless speeches promising
prefer NOT to ask others for the fear of letting action against those responsible for such
them delve into our minds, hearts and souls.. heinous acts f brutality-have really made NO
mark at all..They have not succeeded in giving
One such question that DID actually come out solace to the troubled soul of the common man..
into the world, after the series of terror attacks, This is a sincere request to the youth..come lets
was the one that the people of India asked the join hands n move onto a better tomorrow...a
Government ~ how safe are we?? Elections are tomorrow that does not depend on fake
over and done with...but it is disheartening to politicians for relief...a tomorrow that does not
see that no politician (before or after) the depend on fake speeches for consolation..but..a
election has promised the common man his tomorrow that is safer, fresher, livelier n free...
safety..his actual right to freedom...freedom
from terror..from bombs..from massacre..from And what follows is my message for the youth of
anguish..from pain.. the country..
War, slaughter, destruction, invasion,
Heart wrenching screams, death, devastation.
Orphans, widows, homeless and crippled,
Pain, agony and misery tripled…
How,then,can terror give solace to the heart?
How can one choose to let it start?
Its responsible for the world’s existence to cease..
Its time now to start the quest for peace!
Truce, harmony, brotherhood, fraternity,
Freedom, love, integrity & unity,
Humanity is the need of the hour,
Wake up India-YOU have the power
The torchbearers of the nation-
The present generation-
You should come into action, you can do it with ease,
YOU should start the QUEST FOR PEACE!

-Doa Naqvi
 “TREE-T YOURSELF!!”
“God, what a joy it is to plant a tree,
And from the sallow earth to watch it rise,
Lifting its emerald branches to the skies
In silent adoration; and to see
Its strength and glory waxing with each spring.
Yes, 'tis a goodly, and a gladsome thing
To plant a tree...”

If the writer of these beautiful lines would
have seen the present deplorable conditions
of our environment he would’ve surely had a
minor heart-stroke at the very onset of his
career!!
Millions of trees have been ruthlessly and
thoughtlessly cut in Lucknow, in the past few
months, under the so-called “beautification
project” of the capital. Well…the term
“beautification” has attained new meanings, it
seems…
A question that I would like to ask the political
regime under whose aegis this project has
gained momentum is ~ What is the point of
spending crores and crores of rupees on
“beautification” when the main contributor
to the ‘beauty’ of this project- the real
embellishment-the TREE is nowhere to be
seen!!
Long stretches of roads, which were
previously covered under the cool shadows of
majestic trees, now bear a dust bowl
appearance~ parched, barren and scorched.
I go out for a stroll or two in my locality every
now and then. Till a few months back, the
area around my house was surrounded (or
rather packed) with trees. ( I can safely say
that these must’ve been around 20-25 years
old!!) Smartly they stood, challenging the sun,
in all their green glory, swaying their lissome
branches, fanning and smiling at the tired
travelers who seeked their refuge on a hot
sultry day.
Many children living in the roadside shanties
used to run around these trees, laughing and
crying, shouting and playing, climbing up the
tough and sturdy branches, tying ropes to the
lower ones and swinging in merriment on the
old dusty tyre of an abandoned truck…The
kids, all mirthful and innocent, in their
colorfully patched dresses, with oily pigtails
and scrawny legs, were unaware that soon
one of their playmates would be brazenly cut
down, uprooted, left to perish and decay.
The inevitable happened…..
Down went the trees and took all the fun and
laughter of the children away with them.. Only
the ever blurring memories of the tranquil
shade, the sound of rustling leaves in the
breeze- on a quiet day and the soothing
remembrances of the “eye-tonic like”
greenery remained… “The old dusty tyre of an
abandoned truck” lies ignored in one corner of
the grubby gully behind my house…
What appalled me the most was the
indifference shown by the local residents and
the nonchalance of the municipal officers!
Lets face it…cutting trees is equivalent to
taking a life…and…I would go even further to
say that if you cut a tree, you have not only
taken a life, but have also, along with it, taken
away the comfort of millions of travelers…the
humble abode of numerous birds, insects and
squirrels…in short, you have taken an entire
heritage.
My intent is not to delve into a class 5 –
biology lesson…but surely a simple message
that trees are IMPORTANT and should under
NO circumstances be cut down, has been
conveyed to a certain extent.
Not only are these trees a source of life giving
oxygen, they maintain local climatic
conditions, maintain carbon dioxide levels and
absorb solar heat through evo-transpiration.
Apart from holding soil (by preventing rain
from washing it away) , they also reduce flash
floods and soil erosion. They maintain soil
nutrients, provide food, fodder shelter,
timber, fuel, medicines, charcoal for cooking
and heating…the list goes on and on..
The need of the hour is, therefore, not to
lament over what has been done, but to take
a step forward and remediate the harm.
A few steps taken in the right direction can
work wonders…plant trees, maintain gardens,
prevent trees from being cut down (in case it
is not possible for you to do so atleast call an
NGO working for the cause) . Avoiding flower
bouquets and presenting potted plants
instead, would also be a good idea!
Remember each one of us can make a
difference..so..
~ THINK GLOBALLY AND ACT LOCALLY !!
- Doa Naqvi

While it is known that the birth of a girl-child is still
considered to be a taboo in many small towns and
villages of India, what definitely comes as a rude
shock is when such diabolic acts are reported from
metropolitans. The incident of the brutal father
throwing his child in boiling milk, giving “purification
of soul” as an excuse….compels us to stop and
actually take notice..to think..and cringe at the
magnitude of torment and torture being meted out
to girls living in the so called “under-developed”
cities of our country!!
How can educated people from affluent societies
have such a parochial mindset? In an era where
women like Sunita Williams, Sonia Gandhi, Indira
Nooyi and Sania Mirza are making their mark in
almost EVERY sphere of activity, how can one say
that having a daughter is a liability?
In the wake of the numerous female feticide cases
that are being reported from every nook and corner
of the country, it is paradoxical that we even talk
about a developed India, unscathed by trivialities of
gender-related issues and female infanticide cases.
We cannot claim to have broken away the shackles
of old thoughts and beliefs unless we do away with
such deplorable practices. Have the perpetrators of
such crimes forgotten that woman have been
considered as bearers of fortune, wealth, success,
luck and prosperity in numerous Hindu rituals and
epics?
It is definitely the time to put an end to such brazen
acts of ruthlessness. Only once the Government
imposes severe punishment on the ever-demanding
in-laws and husbands, who think that only a “son”
can carry their name forward in the society,
will INDIA become SHINING in the true sense of the
word.
Doa Naqvi
MBA Sem 1
This is no essay on love and no profound
treatise on the variations of feelings of
tenderness. I only want to show how much
semantic difficulty there is in the expression “I
LOVE YOU” – statement that can be expressed
in so many varied ways. It may be a stage
song, repeated daily without any meaning, or
a barely audible murmur, full of surrender.
Sometimes it means: ‘I Desire You’ or ‘I want
You Sensually’.
It may mean: ‘I hope you love me’ or ‘I hope
that I will be able to Love you’. Often it means:
‘It may be that a love relationship can develop
between us’ or even ‘I hate you’. Often it is a
wish for emotional exchange: ‘I want your
admiration in exchange for mine’ or ‘I give my
love in exchange for some passion’ or ‘I want
to feel cozy and at home with you’ or ‘I admire
some of your qualities’.
A declaration of love is mostly a request: ‘I
desire you’ or ‘I want you to gratify me’ or ‘I
want your protection’ or ‘I want to be intimate
with you’ or ‘I want to exploit your loneliness.’
Sometimes it is the need for security and
tenderness for parental treatment. It may
mean: ‘My Self-love goes out to you’. But it
may also express submissiveness: ‘Please take
me as I am’ or ‘I feel guilty about you, I want
through you, to correct the mistakes I have
made in human relations’. It may be self-
sacrifice and a masochistic wish for
dependency. However, it may also be full
affirmation of other taking the responsibility
for mutual exchange of feelings. It may be a
weak feeling of friendliness, it may be the
scarcely even whispered expression of
ecstasy. ‘I Love You’ – wish, desire,
submission, conquest; It is never the word
itself that tells the real meaning here.
-- Prashasti Shekhar
MBA[EB] Sem -1
 The Penalty of Leadership

In every field of human Endeavour, he that is first must perpetually live in

the white light of publicity. Whether the leadership is vested in a man or in
a manufactured product; emulation and envy are ever at work.

In art; In Literature; in
Music; in Industry; the
Reward and Punishment
are always the same. The
reward is widespread
recognition. The
Punishment is fierce denial
and detraction. When a
man’s work becomes a
standard for the whole
world, it also becomes a
target for the shafts of the
envious few. If his work is merely mediocre he will be left severely alone. If
he achieves a masterpiece it will set a million tongues wagging. Jealousy
does not protrude its forked tongue at the artist who produces a common
place painting.

Whatsoever you write or paint or play or sing or build no one will strive to
surpass or slander you unless your work is stamped with the seal of genius.

Long, long after a great work has been done, those who are disappointed or
envious continue to cry out that it cannot be done.

The leader is assailed because he is the leader and the effort to equal him is
merely added proof of that leadership.

Failing to equal or to excel, the follower seeks to depreciate and destroy.

But only confirms once more the superiority of that which he strives to
supplement. There is nothing new in this. It is as old as the World and as old
as the human passions - Envy, Fear, Greed, Ambition and Desire to surpass.
Master Poet; Master Painter; Master Workman; each in his turn is assailed
and each holds his laurels through the ages.

That which is good or great makes itself known no matter how loud the
clamor of Denial is.

That which deserves to Lead---Lives…..

Positive Thinking: The Art of Seeing the Invisible.
For a minute let’s go back to our
archery test held by Dronacharya to
test the archery skills of his discipline.
As Archer after archer lost their mark,
they began to grumble. Some said the
target was too far off while others
complained that it was too high up.
After Arjuna successfully completed
the test, Dronacharya called all his
disciplines and told them, “My boys,
failure to hit the bulls-eye is never the
fault of the target. When an archer
misses the mark, he turns and looks for
the fault elsewhere. The secret is to
look within. To improve your aim,
improve yourself.”
In this statement lies the most
important lesson of positive thinking.
The only reason why we are not what
we should be is because we don’t dare
to be. Walt Disney once said, “If you
can dream it, you can do it’. Once you
have set your goal of becoming a
middle level manager in the next five
years, you need to do two things. First
you constantly need to visualize
yourself as one. The technique of
visualization is indeed very powerful
way of looking at life and its
difficulties. But it has pitfalls for
visualization is not to be taken as
daydreaming.
Sheikh chilli once found a pot of wheat
flour on his way home. He went home
and strung it in front of his bed. After a
‘hard’ day of doing nothing, he
reclined on the bed; the dangling pot
of wheat set him thinking. He thought,
“This is indeed very good; I will take
this to the market and sell it at a profit.
Then from the profits I will buy some
hens, the
hens will
lay eggs
and I will
sell those
in the
market
and make
a huge
profit. Out
of that
profit I will
buy cows
and sell the
milk in the market and set up a sweet shop. By
the end of the year I will become a prosperous
merchant.”
Sheikh chilli closed his eyes and began to
visualize a mansion where he would rest; all the
prettiest maidens of the city would vie to marry
him. He would settle down with the richest and
the prettiest of the lot. Soon he would have little
sons of his own, toddlers running about the
house. But, he thought he would have to be very
firm with them. He visualized them as naughty
brats and decided to whack them and then
teach them a good lesson. He threw about his
hands and legs up in the air and down came the
pot crashing into pieces. The sheikh literally saw
his pipe dreams shatter!
There is a fine line between positive thinking
and pointless daydreaming. You have to be on
your guard never to trespass it. Unless positive
thinking is translated into disciplined action,
success will forever remain a pipe dream.
At each step visualize your success. On your way
there will be hurdles and often life will seem like
one long obstacle course, but if you have the
confidence in yourself success will not be far
away.
 “WEIGHT AND WATCH!”
H
ow
many of you have
sighed longingly after
seeing those
sensationally charismatic
models walk down the ramp? Or
gasped with disbelief at the disappearing waist
of a silver screen actress? Or even caught
stolen admiring glances at the most happening
girl of your college? Or fallen for the sordid
skullduggery of the late night telebrand shows
promising 10 kgs weight loss in a fortnight? Ah
well friends! This article is for you!
From time immemorial women have
harboured this innate desire to look good - to
be astute, to have that perfect silhouette - that
attracting demeanor that appalls one and all.
Needless to mention, 90% of the above
mentioned personality traits are achievable
only when you are perfectly fit, slim and chic.
“It’s in our genes!” was the consolation a
classmate had to offer, when we were
discussing the cause of the “I’m Overweight
Syndrome”(IOS) which both of us happened to
suffer from. Well….I do agree, being a science
student, that having parents who are tending
towards the healthier side, I cannot have the
most stunning Angelina Jolie figure, but, yes, I
could surely be able to lose a good 10 kilos
without much of an effort, wouldn’t I?
Armed by this strong desire and
determination, replete with all the courage
that I could muster, I set out on the oft trodden
path of the fitness freaky world- DEITING!!
After a thorough research on websites like
“Am-i-fat.com”,“Exercizing-is-crap.com”, “I’m-
going-to-die-hungry.com” and “I’l-diet-all-my-
life.com”, I was indubitably convinced that
dieting, was, infact quite an easy thing to do –
Why? You just had to throw away all the
chocolates kept in the refrigerator, drain all the
aerated soft drink bottles empty, eat spinach
leaves with lemon garnishes, survive on apples,
oranges and radishes, believe in extinction of
potato chips, kill untimely hunger pangs with
chewing gum and water, quit rice, close your
eyes to sweets, get up early (to take a few
deep breaths-for that ‘feel-good about
yourself’ factor),sleep early, walk, run or
exercise, for atleast half an hour
everyday……phew!! Now that is easy!!
After 5 days of following the above
regimen (I did cheat and have chocolate on the
3rd day!) I decided that dieting wasn’t exactly
my cup of tea….
 How long could one resist the temptation of
digging one’s teeth into the creamy chocolate
ice cream, kept in the freezer, just 10 steps
away? Or turn a blind eye to the delicious
lipsmackingly tasty dishes, waiting to be
savoured on the dinner table? How could one’s
heart be inured enough to miss the latest
television show, starring that blue-eyed boy,
that would be
aired at 11:00 p.m. in the night, just to get up
early & take a few deep breaths??? (I even
read in a Hindi daily that too much chewing of
gum could cause a serious jaw disorder.
The final blow to my dwindling belief in dieting
came when I actually tried to exercise a tad bit,
to tone down some flab. Besides gulping for air
& being out of breath in a span of two minutes,
I developed this excruciating ache in my legs
that made me yelp with pain every time I stood
up to walk!!
My romance with “dieting” was, thus, a
short-lived one! I bid adieu to all the radishes
and chewing gums, and welcomed the
chocolates, pastries and chips with open arms,
twinkling eyes and a heart full of glee…

Ofcourse that invincible inundating desire to

lose weight still lingers somewhere in the abyss
of my heart and soul, but as of now, I’m happy
the way I am. Besides, no one can be sure of
what the future holds, I might go on a dieting
spree again, with a firmer resolution, but till
then, we just---WEIGHT AND WATCH!!

- Doa Naqvi
MBA Sem1
 Life @ LUMBA!!
The Batch of 2009-11:
We are dynamic, ebulliently energetic,
creative, smart, explosively refulgent,
having a firm head on our shoulders…and
before you start thinking that this is a self-
appraisal session by a self-obsessed
student…hold your breath...because we’re
even mischievous, impudent, naughty, full
of pranks and jokes, playful, yet quite
unabashedly revolutionary!
On 16th July,2009, when we stepped into
the haloed portals of our very own LUMBA
department, little did we know, that in a
short span of 1 month, we would develop
such an excellent rapport with each other.
Well, we have had our share of friendships
and fights, competitions and team-work,
appraisals and degradations, but these are
just a myriad of opposite emotions all
chugging off on a common track towards
the station called ‘Life @ LUMBA’.
What with the never-ending lectures,
power-point presentations, club activities,
charts, Go-Green campaigns, Independence
Day celebrations…we’ve been through it all
and yet…we’re still the very new batch of
“freshers”.
And for those who are beginning to get the
idea that LUMBA is just fun-n-games, let me
warn you, we have got oodles of studying to
do (that we do not bother, is a different
story altogether!). It’s a platform where the
‘shy’ become the ‘not-so-shy’ ,where the
singers, artists, guitarists, dancers, actors
lend colours and hues to make one
complete picture.
Shivam Bahoray aptly sums up,
“Assignments + activities + visits + seminars
+term papers+ midterm tests + lectures
+end semesters+…this is what LUMBA is all
about..sounds cool..doesnt it?”
“And an odd fight here and there too,”
Muntazir Abbas Zaidi chips in.
Ali John Zaidi reflects, “LUMBA was
supposed to be a compromise I had made
with my life, but, I am having the last
laugh.” He is ‘gradually falling in love with
the college’ and gives full ‘credit’ to his
friends and batch mates for making his stay
a ‘wonderful experience’! Ali’s thoughts are
seconded by Sama Husain who ‘loves the
place and loves the people’.
In the end, we, as novices, would like to
take this article as an opportunity to thank
all our teachers for the painstaking efforts
they are taking to make every new concept
clear (aware of the fact that they are
addressing a class comprising of students
from varied backgrounds).
We would also like to thank our seniors,
who have left no stone unturned in making
us comfortable in our new niches. Through
their regular reprimanding, constant
inspections, infamous “formals/informals”
debate and disagreements, they have
knowingly/unknowingly brought the class
together as one single entity. Now, we even
respect and resent together!
We are looking forward to two fun-filled
years, and as Asreen Salman avers, “College
days are the days all of us miss and cherish
all our lives, and we are intending to make
the most out of them!”
--Doa Naqvi
MBA – Sem1
 Premonitions
“The most beautiful thing we can experience is the mysterious. It is the source of true art and
Science”.

Albert Einstein, ‘What I Believe’, Forum, Oct 1930.

The following words were spoken by a man to

his wife and friends when he was explaining a
eerie incident that occurred to him :

About ten days ago I retired very late to bed and

soon began to dream. There seemed to be a
death like stillness about me, then I heard
subdued sobs, as if a number of people were
weeping. I thought I left my bed and wandered
downstairs. There, the silence was broken by
same pitiful sobbing but the mourners were
invisible. I went from room to room. No living
person was in sight but the same mournful
sounds of distress met me as I passed along, I
was puzzled and alarmed.

Determined to find the cause of a state of things so mysterious and so shocking, I kept
on until I arrived the East Room. There I met with a sickening surprise. Before me was
a catafalque on which rested a corpse wrapped in the funeral vestments. Around it
were stationed soldiers who were acting as guards and there was a throng of people,
some gazing mournfully upon the corpse, whose face was covered, others weeping
pitifully.

“Who is dead in the White House?” I demanded one of the soldiers. “The President”,
was his answer. “He was killed by an assassin”.

And thus the man finished the story in the silence. But at that time, nobody paid a
great deal of attention to his words, until, few days later, the man who had dreamed
this dream was murdered on April 14th 1865.
LUMBA E-Mag 09

After his death, his body was kept in the same East Room that he had foreseen in his
dream. The man was --- Abraham Lincoln, the First President of USA.

A Novelist named, Morgan Robertson, wrote a novel --- Futility, about a massive ocean
liner called SS Titan.
Titan was said to be unsinkable and on her maiden voyage from Southampton,
while t was crossing the Atlantic, it sank after hitting an iceberg.
Reading this one would naturally think
that this novel was directly inspired
from the unfortunate event of the
sinking of Titanic in 1912. But the
truth is that – this novel was written in
1898 --- 14 years before the Titanic
came into existence.
Nor is this unique?
On one Sunday morning, a Canadian
priest of a church had a dream about a
tempest at the sea. He saw that there
were turbulent waves in the night
somewhere in the middle of the sea.
In his whole dream, he noticed that
there was a hymn being sung in that
eerie darkness. That hymn was hardly
sung in those times. That hymn made
him woke up suddenly. The hymn
remained in his mind. When he dozed
off again, the dream returned with the
same hymn.
When he woke up again, he wrote
that hymn—“For those in perils on the
sea”.
Little did anyone realize that the same
hymn was sung on Titanic before it
sank into the Atlantic…..
Mystery hides in life’s small details,
it’s we, who don’t realize it, and that is
why it becomes invisible. It is the ever
going quest to uncover these
mysteries that has been the guiding
force for all the developments in the
civilizations throughout the world.
Sometimes the person who has the
premonition, (the percipient), doesn't
Life itself is like a great dream. It
encompasses things like miracles,
coincidences, déjà vu and the whole field
of the paranormal situations - where
science can only gape open-mouthed.
We may think that mankind has unfolded
a large number of mysteries but there
are millions of unexplained phenomenal
conditions that are still to be unveiled.
One of them is Premonition –
The term premonition is in general use,
and the more clinical word precognition,
('before knowing'), tends to be used by
parapsychologist. Premonitions come in
the form of dreams, waking thoughts,
waking imagery and sleep-onset,
(hypnagogic), imagery.
We can define a premonition as an
experience, (eg dream, waking thought,
etc.), which appears to anticipate a
future event that could not reasonably
have been inferred from information
available before the event. The fact that
they mainly refer to unpleasant things is
reflected in the term premonition itself,
which derives from the Latin word
praemonere - to warn in advance.
Premonitions are making us realize that
our ideas of the nature of the universe
and ourselves are completely wrong.
Precognition is totally at odds with the
present scheme of things. Essentially, it
provides an effect (the premonition)
before a cause (the event).
know precisely what will happen but
has a feeling that something untoward
will occur - it's then a foreboding or
presentiment.
If premonitions were just a recent phenomenon
in history we could be dubious about their
reality, but the fact is that they have been
reported in all cultures going back to the
beginning of written records.
Scriptures about Premonition
• An ancient Indian book of wisdom, the
Artharva Veda, dating from about 3000
years ago, commented on premonitory
dreams that the time of night that the
dream occurs gives a clue as to when the
later event will happen.
• Scripted clay tablets from Assyria and
Babylonia testify that dreams including
premonitions were experienced thousands of
years ago. The ancient Egyptians believed that
dreams were messages from the gods and that
knowledge about the future could be
conveyed through the vehicle of the dream. In
ancient Egypt special temples existed
(Serapeums) where dreams could be
encouraged or 'incubated'. After fasting and
various cleansing rituals the incumbent would
sleep in the temple and await a special dream -
often about the future - which would be
interpreted by the 'learned men of the magic
library'. Several papyri have been
discovered listing different dream
symbols.
• The Bible refers to precognitive
dreams. There are about 15 in the Old
Testament - most of which helped
change the course of history, and there
is the one mentioned earlier in this book
of the Pharaoh who dreamed of 7 fat
and 7 thin cattle. Joseph decoded it as
referring to seven years of abundance
followed by 7 years of famine - warning
of future events.
Some people might think that
Premonition is ‘impossible’ and so cannot
be true.
But they should realize that several things
that have been ‘impossible’ in the past
have turned out not to be so. For
instance, few hundred years back, it was
impossible that earth should orbit the
sun, or that other planets should exist, or
it was impossible for a man to set foot on
a land which doesn’t belong to Planet
Earth.
Is that still impossible?
 How to Choose a Specialisation?
After three terms of whirlwind introductions to more than 30 subjects that
make up a management course and summer training in the corporate world,
you are expected to make the mother of all decisions—which discipline to
specialize in:

The Traditional Streams: Marketing, finance, HR and Operations

The Newer Streams: Systems, Telecom, E-Business and Foreign trade.

It is important to make the right decision because your specialisation typically

earmarks the area in which you are likely to take up a full-fledged career. It
means if you specialize in Marketing, in all probability, the next 30 years of
your career would be in this field. It is fruitful, therefore, to select a
specialisation which genuinely interests you as you are going to invest 30
years of 5 days a week x 8 hours a day of your scarce time.

There are many ways to select a specialisation, but given below are a few
standard methods to choose from:
The Internal Specialisation Finder uses two methods:

The Great Passion Method:

As the name suggests, this is all about identifying the subject(s) that you
simply love. And how do you figure out the subjects that you love? You do so
by asking yourself three simple questions:
a) Is this a subject for which I have done more reading than required
for my course?
b) Am I consistently amongst the top ten percentile for these
subjects?
c) Am I consistently aware of what is happening in the corporate
world in this area of specialisation?

Even if you answer yes to any two of the three questions, you have identified
the specialisation for which you harbor great passion!

The Deep Hatred Method:

This method tries to choose your specialisation using a ‘NOT THIS’ method.
Here you ask yourself the questions:

a. Which are the subjects that I would gladly not attend a single class
of?
b. Which are the subjects in which, I receive my lowest grade point
average?
c. Which subjects do I have absolutely no clue about in spite of
attending lectures?
Even if a subject fits in as the reply for one question, you know that the
subject is not the one to specialize in.
However, while choosing either one of the Internal Specialisation Find
Methods, you should be aware that the professor who teaches you that
subject could be biasing your answer. As students we tend to like and take
interest in the subjects whose professors we like!!!

The External Specialisation Finder also has two methods:

The Statistical Method:

This method requires the student to undertake some serious research and
answer a few questions such as:

a. Campus Recruitment Oriented:

• Which were the companies that came for campus recruitment?
 • What were the kind of students they picked up, which
specialisation?
• What specialisation has the easiest placement?
• Which specialisation got the highest pay package?

b. Corporate rung climbing oriented:

• What are the specialisation of the CEOs of the top ten companies?
• Who gets a better pay packet?
• Who has a better chance to rise more rapidly up the corporate
ladder?
• Who has a greater demand in terms of number of jobs?

Once you have appropriate answers for all these questions, you can choose the
specialisation that offers the best prospects. However one should be aware,
that every five years or so, this trend undergoes change.

The Value Method:

In this method, you select the specialisation, for which everyone around you
feels that you are a wiz at! As you go through your MBA, you will find that your
classmates, junior and seniors, tend to slot you depending on their perception
of your greatest value. For example, juniors will come to you for guidance for a
particular subject or seniors will make you in charge of particular activity
related to specialisation. But beware, this selection depends upon an external
worldview and is not your own. So it may not always be as fulfilling!

Happy Hunting!
 Why in the World?
In the darkness in a solitary mood, watching the stars in the moonlit sky,

Retreating down the steps of life, a journey revealing two truths.

A wavelength of time with so many events unfolding the realities of life.

They say knowledge has no substitute

Has ignorance no role to play?

Have the naïve always to pay?

Why does agony strike us so hard?

When there is antidote for every pain.

Why does paroxysm engulf us?

When we know every cloud has silver lining.

Does compulsion make a person so sick, that he has to cry out for freedom?

How could peace not make us better, when it is a prodigy?

How could we think of socialism when all wishes are to be parasites?

Can optimism ever prevail in a parochial minded society?

How could we just talk of equality when all strive to be omnipotent?

Can parity go along with discrimination?

How could we walk in faith when the world’s stage of masquerades?

Why is livelihood so hard, that people want to rejuvenate?

Is there no credit for rectitude?

Can’t we refrain ourselves from being intoxicated?

Are the crescent and trough of joy and sorrow the only reminiscence?

Normality seems to loose its value, of which perspective should be the clue?
Sometimes….!!!

Sometimes I feel and sometimes I don’t have feelings.

Sometimes I am thoughtless I don’t think -- no pains, no healings.

There are things which touch my heart’s deepest core

But at times there are few which make me feel bore.

There are different seasons as well as frost, dew and hail.

Yet there are things which hold us together and we never fail.

There is a spontaneous flow of thoughts which makes me passive

Since there is an energizing factor so I am again active.

There is no doubt, there is an endless strife

Which is why there is essence and there is life.

Feel it, have it, live it but never fake it.

Instead adore it, inhale it, and swallow it rather simply take it.

---Murtaza Nasir
MBA(EB) Sem 1.
 A word to Teachers
There was a Jew who was imprisoned by Hitler but could not be killed because the war
ended before Hitler could kill off all the Jews. This man later became a headmaster. He
wrote the following letter to the teachers of his school in the reopening day one year:

Dear Teacher,

I am survivor of a concentration camp. My eyes saw what no man should have seen:

Gas Chambers built by the Learned Engineers.

Children poisoned by Educated Physicians.

Infants killed by Trained Nurses.

Woman and babies shot and burned by High School and college graduates.

So I am afraid of Education. My request is:

Help your student become a HUMAN. Your work must never produce learned
monsters. Reading, writing and arithmetic are important only if they serve to make
students more human.

The goal of education is primarily to prepare students to become good students. Such
people will face life honestly, lovingly and courageously;
 Evolution of a Man
Darwin proposed that man evolved from monkeys.

Will present day monkey’s evolve into men in the years to come?

Ask monkey’s they’ll tell you:

‘This rumor can never be true

That man has descended, from our noble race

The very idea is shocking disgrace

No monkey ever deserted his wife

Starved his babies, ruined her life

You never know of a mother monk

Leaver her kids with other to bunk

Or pass them on from one to other

Till they hardly know who’s their mother?

There is another thing monkey a won’t do

Go out at night and get into a stew

Or use a gun, club or knife

To take some other monkey’s life

That man has descended, we make no fuss

But brother he did not descend from us.’

 The English Language
Let’s face it.
English is a strange language.
There is no egg in the eggplant.
No ham in the Hamburger.
And neither pine or apple in pineapple.
English muffins were not invented in England
French Fries were not invented in France.
We sometime take English for granted.
But if we examine its paradox we find that
Quicksand takes you down slowly,
Boxing rings are square,
And a guinea pig is neither from Guinea,
nor is it a pig.
If writers write, how come fingers don’t fing?
If the plural of tooth is teeth
Shouldn’t the plural of phone booth be phone beeth?
If mouse is mice, shouldn’t houses be hice?
If a teacher taught
Why didn’t the preacher praught?
If vegetarian eats vegetables
What does a humanitarian eat?
Why do people recite at a play
Yet play at a recital?
Park on driveways and
Drive on parkways?
How can the weather be as hot as hell on one day
And as cold as hell on another?
You have to marvel at the unique lunacy
of a language, where,
a house can burn up as it burns down
and in which you fill in a form,
by filling it out.
English was invented by people, not Computers
And it reflects the creativity of human race
(which, of course, isn’t a race at all).
That is why
When the stars are out, they are visible,
But when the lights are out, they are invisible,
And why is it that when I wind up my watch
It starts,
But when I wind up this story,
It ends…..
A new day begins with the end of the night,
One every face arises a beaming ray of light.
A flower of hope blossoms in every heart
Emerges from the caverns of affliction that are but life’s part.
Despair swoons at the feet of the night,
On the anvil of day, hope radiates bright.
Learn from your failures and try again,
Today its famine, tomorrow it’ll rain.
Awaken your soul and you will achieve success,
Nothing is beyond your imagination and access.
All great men were not born great,
They achieved greatness, rebelling against fate.
So always try to emulate them in humbler walks of life
Your efforts will certainly bring success in life torn by Strife.

-- Anju Sagar
MBA[EB] Sem 1
 A RAP
ON
KASH- IF MY COLLEGE LIFE

MBA me admission liya , Career banane ko.

Mujh mein ek Ambani hai, Ye duniya ko dikhane ko.

Logon ko lead karunga, International meet karonga.

Blogging Obama se, To Twittering Madona se.
Katrina hogi girlfriend meri,
To Jolie sang treat karunga.
Future ko secure, Aur adhure dreams complete karunga.

Ye sab soch ke, Mai 12 baje so gaya.

Pehle hi din, Mai college ko late ho gaya.
College ke pahle din, Teachers ne Intro dihya.
College ke doosre din, Seniors ne Intro liya.

Intro ke naam par, Ragging li hamari.

Seniors bole, humne sab jhela hai,
Ab beta bari hai tumahri.

Kisi ne bike chalayi, To kisi ne song sunaya.

Kisi ne joke mara, To kisi ne mooh banaya.

Ek ladke se bole, Kisi ladki ko propose karo.

Result jo bhi ho, Attempt tum roz karo.
 Phir seniors aur juniors ki Dosti ho gayi.
Seniors ne Fresher di Aur juniors ki balle-balle ho gayi.

Believe it or not, Hum juniors me se, Ek ki band baj gayi.

Are yaron jushn manao, Uski shadi ho gayi.

Dosto ke saath, Har Sunday movie dekhi.

Na kabhi paan-masala khaya, Maine cigrette jalana dosto se seekhi.

Almirah ki shelfs me, Books junk mar rahi.

Boys to Boys rahe, Dekho girls bunk mar rahi.

Class chal rahi Kishori ki A.C canteen me,

Bike pe baithkar, Chola-Samosa with, Chai ki chuski mar rahi.

Mahiney guzar gaye, Agla din ho jaise.

Exam date out hui, saza ki date fix hui jaise.

Scheme dekhi to, Mujhe subjects pata chaley.

Dosto ko khabar di, To wo duniya se guzar chaley.

Kaise karunga Economics, Kaise banaunga Final accounts.

Kya hoga Computer ka, Kasse karunga Quants.

Mujh mein aur teacher me, Hai ek Communication gap.

Sirf canteen(Kaintin) Ethics, Hai mere mind me mapped.
Enviroment ki fikar to kaun karta hai,
Par kaise decide karunga Mata Pita OR Babe (MPOB).

Exam ke baad, Jub result out hua.

Sare dost fail ho gaye, Aur maine top kiya.

Ye dekh, Sub hairan rah gaye.

Maine ye kaise kiya, Sab poochhne lage.

Economics sikhi maine, Girlfriend ki persistent demand se.

Final account banaya, Apne canteen ke account se.
Computer ko master kiya Orkutting karke.
MSD me top kiya Mahender Sigh Dhoni ki innings explain karke.

Ye successful formula hai, Apply karke to dhekho.

Ye duniya tumhari hai, Apne aur doosro ke beech.
Distancce ko divide karke to dhekho.

DISCLAIMER; This article does not intend to hurt anybody’ feeling.

THANKS........
Mohd. Kashif
MBA –EB
Sem 1
Words of Inspiration