MB 0034
RESEARCH METHODOLOGY
Set I
i) Pure Research
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immediate and practical result, e.g., marketing research carried on for
developing a news market or for studying the post-purchase experience of
customers. Though the immediate purpose of an applied research is to find
solutions to a practical problem, it may incidentally contribute to the
development of theoretical knowledge by leading to the discovery of new
facts or testing of theory or conceptual clarity. It can put theory to the test.
It may aid in conceptual clarification. It may integrate previously existing
theories.
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institution or problem under study and also aims at a classification of the
range of elements comprising the subject matter of study. It contributes to
the development of a young science and useful in verifying focal concepts
through empirical observation. It can highlight important methodological
aspects of data collection and interpretation. The information obtained may
be useful for predication about areas of social life outside the boundaries of
the research. They are valuable in providing facts needed for planning social
action program.
v) Diagnostic Study
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success. It is concerned with causal relationships and is more actively
guided by hypothesis. It is concerned also with change over time.
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iii) Historical Research: It is a study of past records and other
information sources with a view to reconstructing the origin and
development of an institution or a movement or a system and
discovering the trends in the past. It is descriptive in nature. It is a
difficult task; it must often depend upon inference and logical
analysis or recorded data and indirect evidences rather than upon
direct observation.
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iii) Precision: That is making it as exact as necessary, or giving exact
number or measurement. This avoids colourful literature and
vague meanings.
iv) Systematization: That is attempting to find all the relevant data, or
collecting data in a systematic and organized way so that the
conclusions drawn are reliable. Data based on casual recollections
are generally incomplete and give unreliable judgments and
conclusions.
v) Objectivity: That is free being from all biases and vested
interests. It means observation is unaffected by the observer’s
values , beliefs and preferences to the extent possible and he is able
to see and accept facts as they are, not as he might wish them to be.
vi) Recording: That is jotting down complete details as quickly as
possible. Since human memory is fallible, all data collected are
recorded.
vii) Controlling conditions: That is controlling all variables except
one and then attempting to examine what happens when that
variable is varied. This is the basic technique in all scientific
experimentation – allowing one variable to vary while holding all
other variables constant.
viii) Training investigators: That is imparting necessary knowledge to
investigators to make them understand what to look for, how to
interpret in and void inaccurate data collection.
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3. Describe the procedure used to test the hypothesis
To test a hypothesis means to tell (on the basis of the data researcher has
collected) whether or not the hypothesis seems to be valid. In hypothesis
testing the main question is: whether the null hypothesis or not to accept the
null hypothesis? Procedure for hypothesis testing refers to all those steps
that we undertake for making a choice between the two actions i.e rejection
and acceptance of a null hypothesis. The various steps involved in
hypothesis testing are stated below:
The step consists in making a formal statement of the null hypothesis (Ho)
and also of the alternative hypothesis (Ha). This means that hypothesis
should clearly state, considering the nature of the research problem. For
instance, Mr. Mohan of the Civil Engineering Department wants to test the
load bearing capacity of an old bridge which must be more than 10 tons, in
that case he can state his hypothesis as under:
Null hypothesis Ho: =10 tons
Alternative hypothesis Ha: > 10 tons
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Selecting a Significant Level:
After deciding the level of significance, the next step in hypothesis testing is
to determine the appropriate sampling distribution. The choice generally
remains between distribution and the t distribution. The rules for selecting
the correct distribution are similar to those which we have stated earlier in
the context of estimation.
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Another step is to select a random sample(s) and compute an appropriate
value from the sample data concerning the test statistic utilizing the relevant
distribution. In other words, draw a sample to furnish empirical data.
One has then to calculate the probability that the sample result would
diverge as widely as it has from expectations, if the null hypothesis were in
fact true.
Yet another step consists in comparing the probability thus calculated with
the specified value for a, the significant level. If the calculated probability is
equal to smaller than a value in case of one tailed test ( and a/2 in case of
two-tailed test), then reject the null hypothesis (i.e. accept the alternative
hypothesis), but if the probability is greater then accept the null hypothesis.
In case we reject Ho we run a risk of ( at most level of significance)
committing an error of type I, but if we accept Ho, then we run some risk of
committing error type II.
State Ho as well as Ha
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Decide the correct sampling distribution
Calculate the probability that sample result would diverge as widely as it has
form expectations, if Ho were true
Reject Ho Accept Ho
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to this experiment, then we first divide the field into several parts, grow one
variety in half of these parts and the other variety in the remaining parts. We
can collect the data yield of the two varieties and draw conclusion by
comparing the same. The result so obtained will be more reliable in
comparison to the conclusion we draw without applying the principle of
replication. The entire experiment can even be repeated several times for
better results. Consequently replication does not present any difficulty, but
computationally it does. However, it should be remembered that replication
is introduced in order to increase the precision of a study that is to say, to
increase the accuracy with which the main effects and interactions can be
estimated.
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Principle of local control:
It is another important principle of experimental designs. Under it the
extraneous factors, the known source of variability, is made to vary
deliberately over as wide a range as necessary and this needs to be done in
such a way that the variability it causes can be measured and hence
eliminated from the experimental error. This means that we should plan the
experiment in a manner that we can perform a two way analysis of variance,
in which the total variability of the data is divided into three components
attributed to treatments, the extraneous factor and experimental error. In
other words, according to the principle of local control, we first divide the
field into several homogeneous parts, known as blocks, and then each such
block is divided into parts equal to the number of treatments. Then the
treatments are randomly assigned to these parts of a block. In general,
blocks are the levels at which we hold and extraneous factors fixed, so that
we can measure its contribution to the variability of the data by means of a
two way analysis of variable. In brief, through the principle of local control
we can eliminate the variability due to extraneous factors from the
experimental error.
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differences in magnitudes, where as formal experimental designs offer
relatively more control and use precise statistical procedures for analysis.
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reactions to social stimuli or situation. In other words the social
meaning of behavior must be taken into consideration.
iii) The strategic role of the family group in transmitting the culture
must be recognized. That is, in case of an individual being the
member of a family, the role of family in shaping his behavior
must never be overlooked.
iv) The specific method of elaboration of organic material onto social
behavior must be clearly shown. That is case histories that portray
in detail how basically a biological organism, the man, gradually
blossoms forth into a social persons are especially fruitful.
v) The continuous related character of experience for childhood
through adulthood must be stressed. In other words, the life
history must be a configuration depicting the inter-relationships
between thee person’s various experiences.
vi) Social situation must be carefully and continuously specified as a
factor. One of the important criteria for the life history is that a
persons life must be shown as unfolding itself in the context of and
partly owing to specific social situations.
vii) The life history material itself must be organized according to
some conceptual framework, this in turn would facilitate
generalizations at a higher level.
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Advantages: The only merits of this type of sampling are the simplicity,
convenience and low cost.
The reasons for usage of this sampling are when there is no other feasible
alternative due to non-availability of a list of population, when the study
does not aim at generalizing the findings to the population, when the costs
require for probability sampling may be too large, when probability
sampling required more time, but the time constraints and the time limit for
completing the study do not permit it. It may be classified into:
Suitability: Though this type of sampling has no status, it may be used for
simple purposes such as testing ideas or gaining ideas or rough impression
about a subject of interest.
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Advantage: It is the cheapest and simplest, it does not require a list of
population and it does not require any statistical expertise.
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Quota sampling:
This is a form of convenient sampling involving selection of quota groups of
accessible sampling units by traits such as sex, age, social class, etc. it is a
method of stratified sampling in which the selection within strata is non
random. It is this Non-random element that constitutes its greatest
weakness.
Advantage: It is less costly, takes less time, non need for a list of
population, and field work can easily be organized.
Snow-ball sampling:
This is the colorful name for a technique of Building up a list or a sample of
a special population by using an initial set of its members as informants.
This sampling technique may also be used in socio-metric studies.
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Advantage: It is useful for smaller populations for which no frames are
readily available.
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ASSIGNMENTS
MB 0034
RESEARCH METHODOLOGY
Set II
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The use of a secondary data has its own limitations
1. The most important limitation is the available data may not meet our
specific needs. The definitions adopted by those who collected those
data may be different; units of measure may not match; and time
periods may also be different.
2. The available data may not be as accurate as desired. To assess their
accuracy we need to know how the data were collected.
3. The secondary data are not up-to-date and become obsolete when they
appear in print, because of time lag in producing them. For example,
population census data are published tow or three years later after
compilation, and no new figures will be available for another ten
years.
4. Finally, information about the whereabouts of sources may not be
available to all social scientists. Even if the location of the source is
known, the accessibility depends primarily on proximity. For
example, most of the unpublished official records and compilations
are located in the capital city, and they are not within the easy reach of
researchers based in far off places.
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satisfactory. The mechanical devices used must be in good working
conditions and operated by skilled persons.
• Observation must cover a sufficient number of representative samples
of the cases.
• Recording should be accurate and complete.
• The accuracy and completeness of recorded results must be checked.
A certain number of cases can be observed again by another
observer/another set of mechanical devices, as the case may be. If it
is feasible, two separate observers and sets of instruments may be
used in all or some of the original observations. The results could
then be compared to determine their accuracy and completeness.
Advantages of observation:
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3. Observations is more suitable for studying subjects who are unable to
articulate meaningfully, e.g. studies of children, tribal, animals, birds
etc.
4. Observations improve the opportunities for analyzing the contextual
back ground of behaviour. Further more verbal resorts can be
validated and compared with behaviour through observation. The
validity of what men of position and authority say can be verified by
observing what they actually do.
5. Observations make it possible to capture the whole event as it occurs.
For example only observation can provide an insight into all the
aspects of the process of negotiation between union and management
representatives.
6. Observation is less demanding of the subjects and has less biasing
effect on their conduct than questioning.
7. It is easier to conduct disguised observation studies than disguised
questioning.
8. Mechanical devices may be used for recording data in order to secure
more accurate data and also of making continuous observations over
longer periods.
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the study and the importance of his cooperation to the success of the project.
Anonymity may be assured.
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News-Stand Inserts: This method involves inserting the covering letter,
questionnaire and self addressed reply paid envelope into a random sample
of news stand copies of a newspaper or magazine.
Improving the Response Rate in a Mail survey: The response rate in mail
surveys is generally very low more so in developing countries like India.
Certain techniques have to be adopted to increase the response rate. They
are:
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1500 may be drawn. This may help the researcher to secure an effective
sample size closer to the required size.
Advantages: This interview has certain advantages. First, data from one
interview to the next one are easily comparable. Second, recording and
coding data do not pose any problem, and greater precision is achieved.
Lastly, attention is not diverted to extraneous, irrelevant and time consuming
conversation.
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This is the least structured one. The interviewer encourages the respondent
to talk freely about a give topic with a minimum of prompting or guidance.
In this type of interview, a detailed pre-planned schedule is not used. Only a
broad interview guide is used. The interviewer avoids channeling the
interview directions. Instead he develops a very permissive atmosphere.
Questions are not standardized and ordered in a particular way.
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responses and coding may required more time. This type of informal
interviewing calls for greater skill than the formal survey interview.
Focused Interview:
This is a semi-structured interview where the investigator attempts to focus
the discussion on the actual effects of a given experience to which the
respondents have been exposed. It takes place with the respondents known
to have involved in a particular experience, e.g. seeing a particular film,
viewing a particular program on TV., involved in a train/bus accident, etc.
Clinical Interview:
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This is similar to the focused interview but with a subtle difference. While
the focused interview is concerned with the effects of specific experience,
clinical interview is concerned with broad underlying feelings or motivations
or with the course of the individual’s life experiences.
Depth Interview:
This is an intensive and searching interview aiming at studying the
respondent’s opinion, emotions or convictions on the basis of an interview
guide. This requires much more training on inter-personal skills than
structured interview. This deliberately aims to elicit unconscious as well as
extremely personal feelings and emotions.
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5. Describe the principles involved in the table construction.
number can be centered above the title. The table numbers should run
in consecutive serial order. Alternatively tables in chapter 1 be
numbered as 1.1, 1.2,1….., in chapter 2 as 2.1,2.2,2.3…… and so on.
3. The captions (or column headings) should be clear and brief.
4. The units of measurement under each heading must always be
indicated.
5. Any explanatory footnotes concerning the table itself are placed
directly beneath the table and in order to obviate any possible
confusion with the textual footnotes such reference symbols as the
asterisk (*) DAGGER (+) and the like may be used.
6. If the data in a series of tables have been obtained from different
sources, it is ordinarily advisable to indicate the specific sources in a
place just below the table.
7. Usually lines separate columns from one another. Lines are always
drawn at the top and bottom of the table and below the captions.
8. The columns may be numbered to facilitate reference.
9. All column figures should be properly aligned. Decimal points and
“plus” or “minus” signs should be in perfect alignment.
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10.Columns and rows that are to be compared with one another should be
brought closed together.
11.Totals of rows should be placed at the extreme right column and totals
of columns at the bottom.
12.In order to emphasize the relative significance of certain categories,
different kinds of type, spacing and identifications can be used.
13.The arrangement of the categories in a table may be chronological,
geographical, alphabetical or according to magnitude. Numerical
categories are usually arranged in descending order of magnitude.
14.Miscellaneous and exceptions items are generally placed in the last
row of the table.
15.Usually the larger number of items is listed vertically. This means
that a table’s length is more than its width.
16.Abbreviations should be avoided whenever possible and ditto marks
should not be used in a table.
17.The table should be made as logical, clear, accurate and simple as
possible.
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special purpose tables in the text and primary tables, if needed at all, in an
appendix.
I. Prefatory Items
• Title page
• Declaration
• Certificates
• Preface/acknowledgements
• Table of contents
• List of tables
• List of graphs/figures/charts
• Abstract or synopsis
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• Hypothesis to be tested
• Definition of the concepts
• Models if any
• Design of the study
• Methodology
• Method of data collection
• Sources of data
• Sampling plan
• Data collection instruments
• Field work
• Data processing and analysis plan
• Overview of the report
• Limitation of the study
• Results: findings and discussions
• Summary, conclusions and recommendations
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