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Summative Brief

Learner Tutor(s) Kevin Myler Course HNC Graphic Design Year One

Date Set w/c 16/11/2009 Deadline w/c 19/01/2010 Unit No. THREE

Internal Verifier Christine Taylor IV Signature Unit Title Professional Studies

Assignment Title: Copyright & Ethics in Design: Design Creatives Copyright & Ethics Brief
UNIT 3:
Background The Brief Professional Studies

Copyright is a set of exclusive rights that regulate the use of a particular When a design graduate enters the employment sector, do they know exactly Criteria targeted by
expression of an idea or information. It is literally "the rights to copy" an what they can and cannot do? this assignment
original creation. The symbol for copyright is "©", and in some jurisdictions What rules and regulations on their work, and using the work of others, exist? P1, P2, P3, P4
may alternatively be written as either (c) or (C). More importantly, do they know the correct use of text and imagery, and the M1, M2, M3
pitfalls they face when reproducing their work, and copyrighting their own D1, D2, D3
Copyright may subsist in a wide range of creative, intellectual, or artistic original creative outcomes?
forms or "works". These include poems, theses, plays, and other literary Aprire is a new company that gives essential advice and information to
works, movies, choreographic works, musical compositions, audio recordings, designers, artists and practitioners on the correct legal procedures within the
paintings, drawings, sculptures, photographs, software, radio and television Creative Arts sector, and offers legal support on the rights these people have.
broadcasts of live and other performances, and, in some jurisdictions,
industrial designs. Designs or industrial designs may have separate or You are required to create PUBLICITY MATERIALS that give new creatives
overlapping laws applied to them in some jurisdictions. Copyright is one of essential and basic facts as to the correct usage of text and imagery, and the
the laws covered by the umbrella term intellectual property. basic steps as to copyrighting their own creative work.

Copyright law covers only the form or manner in which ideas or information ITEM A:
have been manifested, the "form of material expression". It is not designed or  A NEW BRAND/IDENTITY/LOGOTYPE FOR APRIRE
intended to cover the actual idea, concepts, facts, styles, or techniques which ITEM B:
may be embodied in or represented by the copyright work. Other laws may  An 8 PAGE BROCHURE/GUIDE or
impose legal restrictions on reproduction or use where copyright does not - A PACK, WITH A SERIES OF UPDATEABLE LOOSE DATA SHEETS
such as trademarks and patents.
AREAS TO BE COVERED COULD INCLUDE:
Copyright laws are standardized through international conventions such as USE OF OTHER’S WRITTEN ARTICLES
the Berne Convention in some countries and are required by international LEGAL USES OF PHOTOGRAPHIY AND ILLUSTRATION
organizations such as European Union or World Trade Organization from their COPYRIGHTING YOUR CREATIVE WORK
member states. PHOTOCOPYING RULES AND REGULATIONS
ENVIRONMENTAL ETHICS AWARENESS
Assessment materials and Requirements
 Booklet/Folder of research materials and creative concepts The content is up to you. Keep it relatively simple, and provide links to other
 Client Presentation Visuals of your final concepts. sources for more detailed information, if you deem it necessary.

Ref Summative Brief Page 1 of 2


Issue 0 – July 2007 Approved By : Brian Sullivan
PASS - criteria covered by this brief: MERIT - criteria covered by this brief: DISTINCTION - criteria covered by this brief:

P1 - Investigate and understand legislation affecting M1 – identify and apply strategies to find appropriate D1 – use critical reflection to evaluate own work and
designers solutions justify valid conclusions

P2 - Investigate and understand the professional ethics M2 – select/design and apply appropriate methods/
and responsibilities of designers Techniques D2 – take responsibility for managing and organising
Activities
P3 - Investigate and understand the environmental M3 - present and communicate appropriate findings
ethics and social responsibilities of Designers D3 - demonstrate convergent/lateral/ creative thinking

P4 - Investigate and understand business


organisations and the job roles of designers.

How this task will meet this criteria, and where? How this task will meet this criteria, and where? How this task will meet this criteria, and where?

P1: Rough concepts and research materials will reflect basic M1: D1:
exploration of the legislation that governs the work of graphic Effective judgements have been made as to the creative Creative and message conclusions have been arrived at
designers, in particular to the sector of copyright and concept, message and layout of the brochure and poster. through synthesis of ideas and have been justified as part of
reproduction of creative work. Creative work will reflect more than one theme or creative discussions and personal annotation of creative work.
direction.
Evidence of exploration of rules relating to image and text Research and creative exploration of brief will reflect effective Learner work will evidence self-criticism of approach has
materials, and the procedures necessary to copyright original approach to study and research of subject area, and taken place
artwork. advertising in general.
realistic improvements have been proposed against defined
Learners will reflect original concepts in their creative work, M2: characteristics for success, by means of evidence of self-
within both rough concepts and final visuals. A range of methods and techniques have been applied to evaluation in creative work, and discussions.
creative concepts.
P2: Learners’ creative work will meet public standards that A range of sources of information has been used D2:
avoid producing offensive and inappropriate products, images The selection of methods and techniques/sources has been Learner work and practical working in studio will reflect
or messages. justified within personal evaluation, discussion and autonomy/independence has been demonstrated.
annotation of learner work. substantial activities, projects or investigations have been
P3: Identify and investigate the main areas of copyright, Learner research materials have been synthesised and planned, managed and organised, as part of research
designs and patents legislation , by evidence of exploration of processed as part of the creative process of the brief. materials and level of creative work undertaken.
Intellectual property, and the rules that govern plagiarism of Time management of brief will reflect that activities have
other’s work. M3: been managed
Appropriate approaches to cretive work and research have
Learners will create original concepts that reflect a basic been used D3:
understanding of the rules and ethics of copyright. Coherent, logical development of principles/concepts for the Creative ideas have been generated and decisions taken
intended audience are evident. Self-evaluation has taken place
Learners will meet the stated deadline. Creative work and final visuals will reflect that a range of convergent and lateral thinking have been applied
methods of presentation have been used and technical Problems have been solved
P4: Evidence within creative concepts and research materials language has been accurately used Innovation and creative thought have been applied
of exploration of the role the creative designer or artist has to The communication is appropriate for familiar and Receptiveness to new ideas is evident
play in the legal use of creative work of others, and their roles unfamiliar audiences and appropriate media have been used Effective thinking has taken place in unfamiliar contexts
in copyrighting own work.

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