Anda di halaman 1dari 3

Mohamed

AbdelWahab
Communication and Branding Advisor
About.me/mohamedabdelwahab
Abdelwahab.me@gmail.com
+2 01110201110

Highlights
Communication and Branding Advisor offers more than 8 years of experience helping organizations
release the full potential of their brands. My experience is as deep as it is diverse encompassing the
disciplines of branding, marketing, Product management, advertising, sales promotion and public
relations. I apply a 360-branding" approach with visual/verbal concept development and brand
across print, video, web, mobile and social media. Thrives in an energetic, challenging and rewarding
environment. Most notably I was worked with Unilever Egypt, P&G Egypt, Middle East Development
BINLADIN group KSA, Mobica, ETISALAT Egypt, Blackberry KSA and Eindhoven University of
Technology - Netherlands.

Qualifications
o
o
o
o
o
o
o
o
o
o

Manage all branding projects assigned, including branding strategy, brand audit, brand creation,
brand management, brand communications.
Analyze market trends to address business opportunities and issues and to set the brands
annual objectives, strategies, positioning, tactics and measures.
Develop the product/business strategy, its pricing and analysis, and performed ongoing business
analysis to drive the brand performance.
Conducted market surveys to define target audience, constructed forecasts and budgets.
Worked with various teams and developed timetable for projects according to requirement of
internal projects.
Performed analysis on business and developed ways to improve working.
Managing and mentoring creative team, with experience hiring, goal setting and performance
reviews.
Creating and managing brand identities, both global and local, across multiple mediums and
markets.
Developing customer-focused interactive, print and broadcast communications, including
websites, social media, e-marketing.
Approaching every challenge and opportunity with integrity, respect, ingenuity, openmindedness and hard work.

Education
o
o
o

Master of Business Administration MBA - Marketing


BSc. Bachelors degree in mechanical engineering.
Thanawia Amma - El Tawfikia secondary schools.

(Progressing)
(2003 - 2004)
(1998 - 1999)

Career History
Company

Position

From To

COLORTOON
Advertising

Co-Founder Design Team leader


Sample clients(Logic management - Siganl2 ZAD Consulting - ProAct Direct marketing Unilever - Janssen Cilag - Nokia - Volex Wagen
KSA)
Marketing Manager
Sample Clients (BMW BAVRIAN Automotive
Group EVA PHARMA ELECTROSTAR
CAIRO STONE GALVA METAL EZZ STEEL
FRIDAL - TEDLAMOND - BEYTI)
Business Development manager
Sample Clients (ARTOC GROUP GB AUTO
KUWAIT INVESTMENT GROUP MED
Binladen GROUP KSA INVESTMENT
MINISTRY KSA (ELNOOR CITY BAHRA) KSA
(SUN COAST OBHUR)
Outsourced - Branding and Marketing
Manager
Sample Clients (MOBICA - Alcazar - NACITA SFG - Egyptian Furniture Export Council EgyMar - Multi M group Mohm)

2004 - 2006

INSPECTORATE BSI
International Quality
Management office.

PMSP KSA
Project
Management
Services Provider

Rhimal
Design
Management
Consulting

2006 2007 (Full time)

2008 2010 (Full time)

2010 2012

Co-Founder
Brand-Bridge

Projects at Glance
Project
Unilever Mashreq
Lipton tea

Inspectorate - BSI

ELNOOR CITY
Bahra KSA - ME
Middle East
Development - Bin
laden Group

MOBICA

Description
o Planed 2006 Tea bag new brand identity and merchandising
tools for cafs, wholesalers and premium accounts.
o Provided creative direction and production management
for all marketing tools.
o Designed and managed multiple direct marketing events
and hyper markets POS.
o Competitive analysis and brand repositioning plan.
Produced integrated advertising campaign, website,
magazine, corporate identity, direct mail and sales
collateral.
o Generated business leads and pitching through advertising,
Events, direct mail and newsletters.
o Managed and directed design program conceptualization
sessions
o Managed branding strategy workshops
o Developed corporate identity and communication materials

Role
Art Director

Developed the branding and communication strategy to


capitalize on growth of Mobica in market and generate
international business leads.

Brand
Consultant

Marketing
Manage

Business
Development
manager

o
o
o
SFG

o
o

Worked on brand positioning and product development for


Mobica Plus - Germany.
Provided training to retail partners on brands, products and
sales techniques.
Directed the coordination and execution of internal
branding and cultural change project.
Market Research, Analysis and a full Competitive
positioning.
Build the branding strategy to capitalize on history of
Shoulah Furniture in market and preparation for
international retail stores and communication strategy for
B2C.
Developed Product development strategy, portfolio
management, and full range product life cycle management
plan.
Generated business leads and pitching through advertising,
Events, direct mail and newsletters

Brand
Consultant

Training
o

Brand Management and Communication Course


(2010)
IED (Istituto Europeo di Design) Italy - incorporation of Rhimal design management

Le vie del Design (the Ways of Design) Workshop


(2010)
IED (Istituto Europeo di Design) Italy - incorporation of Rhimal design management

Marketing instruments - advertising and promotions Workshop


IED (Istituto Europeo di Design) Italy - incorporation of Rhimal design management (2011)

Retail and Merchandising Workshop


UPTODATE academy - Italy incorporation of Rhimal design management

Digital Marketing in a Digital Age


AmCham - Cairo

(2012)

(2012)

Applicable Skills
o
o
o
o
o
o

Presentation skills that effectively communicate and sell to internal and external audiences.
Development of creative workflow and production processes to help ensure on-time and errorfree delivery.
Expertise in Illustrator, Photoshop, Acrobat, MS Office.
Adept at video and web development, from storyboards and web structure to track the core
development and final production.
Hands-on designer, with skills in photography, illustration and creative copywriting.
Design Dashboards, infographs and reports using Xcelsius business intelligence suite.

The Fine Print


I am happily married. I am principle-driven. I lead by example. I begin with the end in mind. I think
like designers, design like engineers and work like jazz players. I believe a great idea can come from
anyone, but not everyone can harness it. I believe clear parameters and freedom are keys to
creativity. I believe a consumer thinks, therefore a brand is. My favourite words are what if.
Speaking of "what if", what if we talk today?!!