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Thefirstassignmentchallengesyoutothinkoftheconceptsyouhavelearntandapplythemtoother
contexts,specificallythesharingeconomy.Thereismuchwrittenaboutthesharingeconomyandhow
itsthenextbigthing.Butwehaveheardallthisbefore.Thatisbecauseeachnewkindofventure
bringswithauniquesetofproblems,suchas,forexampleforUber,legalissuesandalsoprivacyand
securityconcerns.
Howdotheopportunitiesandthreatsbalanceout?Whichwaywillthependulumswing?
Onewaytodecideistofirstlookattheconceptandevaluateitsoverallmeritandwhetherissoundand
logicallyconsistent.Thismeansusingtheoriesandframeworks.Suchanassessmentwilltellusofthe
real,fundamentalvalueoftheconcept.
Thenwelookatimplementationissues.Ifthesearetractable,thentheconcepthasthepotentialtogain
tractionifdoneright.
Iftheconceptfundamentallyisflawed,thennomatterhowgoodthepeopleandthemarket,itwillnotbe
sustainableinthelongrun.Andiftheimplementationissuesprovetobeintractable,thenperhapsthe
ideaisaheadofitstime.
Letsseewhatyouthinkofthesharingeconomy!

BrianChesky,thecofounderandCEOofAirbnb,wasrecentlyinterviewedbyMcKinseyInsights
(http://www.mckinsey.com/insights/travel_transportation/the_future_of_airbnb_in_cities),wherehesaid
thefollowing:
SoIthinkthebiggestrevolutionwillbeinthebiggestassetofall.Thebiggestassetisnotahouse.Itsnotacar.
Itispeoplestime.

1. Withreferencetothehotelindustryingeneral,whatarethesourcesoftransactioncostsfor
travelers?
2. Apparentlyincompetitionwithhotels,Airbnboffersaplatformforownerswhoarewillingtorent
roomsandhouses,withthoseseekingshorttermandlongtermaccommodation.Whatsourcesof
marketfrictionisAirbnbistryingtosolvethroughitsofferings?
3. FastCompanyhadpreviouslyreported(http://www.fastcompany.com/3002813/howsnowwhite
helpedairbnbsmobilemission)thatAirbnbhashiredartistsfromPixartostoryboardtheexperience
foritscustomers.WouldAirbnbscurrentofferingscreateadditionaltransactioncosts?Whoarethe
stakeholderstobeconcernedaboutinsuchananalysis?
4. CanAirbnbbeconsideredtobedisruptive?Ifitis,whoisitdisrupting,andhow?Whatmetricsdoesit
measureontheyaxis?
Airbnbisgenerallyconsideredtobethemostprominentexampleofacompanyoperatinginthesharing
economy(http://www.forbes.com/sites/tomiogeron/2013/01/23/airbnbandtheunstoppableriseofthe
shareeconomy/).ApartnerwithGoogleVentures,JoeKraus,hadthistosayaboutit,inthelinked
Forbesarticle:
"Peoplereallyarelookingatthisforeconomic,environmentalandlifestylereasons.Bymakingthisaccessas
convenientasownership,companiesareseeingamajorshift.

5.Generically,discusshowthisbusinessmodelcanbedisruptivewhenappliedtoanindustryyoure
familiarwithorinterestedinconsiderdoingastakeholderanalysisinyoursubmissions.Doesthe
potentialtodisruptherecomefromhightransactioncosts?

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