SO YOU WANT TO

PREPARE?
Presented by:
Vineet Sharma
Senior Executive Member,
MAXI
29th Sep, 2009

General Preparation
Academic
Non-Academic

Academic Preparation
Revision of all concepts of MK 1 especially
the basics

Need/wants
Marketing Myopia
4Ps/ 7Ps
STP
ATL/BTL
PESTLE Framework
SECs
Matrix (BCG, Ansoff)
PLC
Buying Behaviour

Your MK1 project- Very Very Important

Prof Venugopals Slides

Resources
Something which you can safely use
as your pillow- Prof. Venugopal
PRINCIPLES OF MARKETING: Philip
Kotler, 12th Edition
Chapters 1,2,3,5,7,8,9,10,12,13,14
(Overview)
Sales & Distribution Management:
Dr. P. Venugopal (Just the
introduction)

Non- Academic Preparation

KNOW YOURSELF INSIDE OUT

Introduce yourself
Tell me 2 things what others would bitch about you
Tell me something which is not in your CV
Why did you take part in this competition?
Why is their inconsistency in your acads?
Situational based questions: Give me 1 instance in which you:
Result Driven
Leadership

Marketing in your life: Apply 4Ps in your organization

Company specific answers: Products, Competitors, etc

Why do you want to join my company?
Will you be able to sell soaps in a rural village throughout your
life?
My job is not challenging and is monotonous. Would you join
it?
Any questions? DOUBLE EDGED SWORD

Non- Academic Preparation

Advertisements: Pet questions
What do you think of the XYZ ad?
Do you think this is the right way of positioning this
ad?
Which is your favourite ad and why?
Name any 1 ad of our company which you think is
not right?

Marketing Jargons:
Do you think hub and spoke model is correct for
distribution in rural areas?
Is ATL better than BTL for my product category?

Current Business News (Strategic Thinking Ques):

Why do you think HUL aquired Sara Lees soaps
business?
How would you have dealt with Jet Airways strike if
you were Naresh Goel?

Suggestions
Dont bluff. You would be easily caught.
Read up on leading brands of the leading
FMCGs
Know more about the leading brands and
the companies they belong to for various
product categories like foods, hair care,
personal care etc.
Read sector based reports (FMCG,
Telecom, Foods, Beverages, Paints, etc)
Most interviews are form and CV based
Know your CV inside out

Links (Suggestive not Exhaustive)

http://www.btobonline.com
http://www.businessweek.com
http://www.adweek.com
http://adage.com
http://www.brandweek.com
http://www.equitymaster.com/res
earch-it/sector-info/
http://www.afaqs.com
http://www.youtube.com

Resources
Company websites: Be thorough with
them
DC++: Search for relevant stuff
CRISP website
Magazines: Business Today/ Business
Week
Newspapers: Economic Times/
Business Standard/ Times of India
Read as much as you can. Magazines,
Newspapers (Business), Blogs,
websites, Company reports.

Best of luck
Vineet Sharma| Gtalk: vineetrules|
9006900948| vineet.sharma@astra.xlri.ac.in