TERM PAPER 3

A. Circle the correct answer, according to the text: 3p

The next attempt at mind control
It is not enough for companies to bombard us with visual and auditory advertisements.
Its not that potential customers have become immune to this kind of sensory stimuli.
Indeed a catchy jingle or an image that taps into our personal desires is as effective as
ever it was. But nowadays the average person experiences over a hundred advertisements
per day. How is a company to make an impact when it is basically just one bullet in a
continuous barrage?
A modern solution is find alternative entry to our subconscious olfactory. This is a far
more primal sense than the ones we have come to depend on, and, if urban legends are
true and we do choose our mates according to their pheromones over any other factor,
one that we have less control of than we think.
Subliminal messaging via visual stimuli has been practised for some time. In 1957, there
were reports that drinks promotions flashed on a movie screen for a fraction of a second
could increase sales by over 50% by striking viewer at a subconscious level. Such
techniques were later judged by a United Nations study to be a major threat to human
rights and were banned in a number of countries.
Olfactory advertising has an even more powerful effect on our buying habits. Our sense
of smell is directly connected to the limbic system, our emotional centre. Odours nearly
always cause emotional reactions, and there is no way for humans to avoid them.
Marketers can thus create an atmosphere which effectively encourages customers to
spend longer in stores or gravitate to certain products. Awareness is key. Only through a
greater control over our most basic instincts can we hope to withstand the marketers
newest assaults.
5 This article is written to...
6 Why are auditory and visual
stimuli less effective these days?
inform people about advertising
techniques.
People are no longer influenced by
these messages.
teach the reader about the different
senses.
They do not tap into a persons
subconscious.
advise marketers on new strategies.
People come across too many of
warn people about how their minds
them.
can be manipulated.
They are not used as much as the
olfactory sense.
B. Rephrase the following sentences using the given beginning: 3p
1. I didnt notice the man was in danger so I didnt help him.
If ______________________________________________________________
2. Did you spend New Years Eve with your parents?, I asked him.
I asked him ______________________________________________________
3. Are those funny hats worn by all their policemen?
Do ____________________________________________________________
3. Joe didn't sweep the floor as thoroughly as Mary wanted him to.
Joe swept ____________________________________________________

4. I dont have a word processor so I cant write your report with it.
If ____________________________________________________________
5. I ought to hire someone to put a light outside the front door.
I ought to have _________________________________________________
6. I'm sure someone stole his watch while he was asleep.
Someone _____________________________________________________
6. Her happiness compensates for all the difficult moments shes lived.
Her happiness makes ___________________________________________
7. Its half an hour now since they started shouting.
They ______________________________________________________
8. The sales are expected to be profitable this year.
It __________________________________________________
9. It's possible to feed everyone if we share the world's resources.
Everyone ____________________________________________________
10. When was gunpowder invented?
How long is __________________________________________________
C. Write a letter to the manager of the hotel where you spent your holiday to complain
about the poor quality of the services. (150 words) 3p
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