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http://www.ziare.com/social/romani/cum-a-explodat-numarul-utilizatorilor-deinternet-din-romania-in-ultimul-deceniu-studiu-1290215
Peste 90% dintre romanii tineri (intre 16 si 24 ani) si cei cu studii superioare folosesc
Internetul. Acest procent scade pe masura ce varsta utilizatorilor creste, releva un studiu
realizat de compania 360insights.
"Cei mai mari fani ai Internetului sunt tinerii (16-24 ani), 97% dintre ei navigand frecvent in mediul
virtual. De fapt, penetrarea Internetului este invers proportionala cu varsta. Cu cat aceasta din
urma creste cu atat e mai mica incidenta. Totusi, printre cei de varsta medie (25-44 ani), mediul
online ramane popular, inregistrand o penetrare de peste 70%. Intr-adevar, printre varstnici gasim
mai putini utilizatori, dar si in randul lor rata depaseste 30%", spun reprezentantii 360insights,
citati de Mediafax.
http://www.banknews.ro/stire/54711_tinerii_romani,_cei_mai_mari_fani_ai_internet
ului_-_studiu.html
http://www.mediaddict.ro/cei-mai-mari-fani-ai-internetului-sunt-tinerii-cat-timppetrec-romanii-in-mediul-on-line/
Romania is the biggest South Eastern European country in terms of internet users, with 8.8M
registered in December 2013, according to Online Landscape : South East Europe report, made
by Gemius.
In Balkans, the number of internet users keeps growing. In Bulgaria and Serbia, 1 in 8 people is
present online, while the online population in Romania, Macedonia, Slovenia and Croatia increased by
10% during the last year. Although an ascending trend in terms of number of internet users is visible,
internets penetration rate in the region remains one of the lowest. For example, in Romania, only 48%
of the population has access to the internet.
Although the internet penetration rate in Romania is one of the lowest in the
region, the foreign investments on the online market are noticeably increasing.
During the last 12 months, the investment in online advertising are mainly due
When it comes of e-commerce, over 4.5M internet users are accessing e-commerce websites on
monthly basis, with online commerce growing constantly, both with the horizontal expansion of the big
players (like emag.ro) and the apparition and consolidation of new niche stores. On the other side,
classified websites become more and more popular, with 2 of them tocmai.ro and olx.ro
(formerly mercador.ro) being in top 10.
In 2014, the main trends of the market are
Google will keep growing up, while Facebook will see an accelerated decline
More and more global players will enter the market (Shazam, Daily Motion, Facebook
Premium)
The number of companies that will offer programmatic buying platforms and systems will
increase
Online Landscape: South East Europe report presents the characteristic of the online markets in
Bulgaria, Croatia, Macedonia, Romania, Serbia and Slovenia. The data used within the report are from
December 2013. In making the Romanian report, Dragos Stanca, Managing Partner Think Digital
Romania and Mihai Seceleanu, CEO Internet Corp, worked with Gemius team.
http://www.adhugger.net/2014/06/20/gemius-romania-has-most-internet-users-88m-in-south-east-europe/