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Special Program in the Arts

Curriculum Guide
MEDIA ARTS 7-10

Media Arts under the Special Program in the Arts is the study of human communication
through photography, broadcasting, print media, online media, videography and film. In this art
form, students are trained to use the elements of space, time, light, motion, color and sound to
express their perspectives, feelings and ideas creatively. Likewise, students are taught to
appreciate the values of cultural identity and inculcate or include these themes for a more
significant and high sense of identity. Critically, they learn to interpret and evaluate media within
aesthetic, cultural and historical contexts to become more enlightened consumers, critical
individuals and effective citizens.

The learners are taught creative use of communications technologies to tell stories and
explore concepts for diverse purposes and audiences. Media artists represent personal, social and
cultural realities using platforms such as television, film, video, newspapers, magazines, radio, and
the worldwide web. Media Arts explores the diverse artistic, creative, social and institutional factors
that shape communication and contribute to the formation of identities. The learners participate in,
experiment with and interpret the rich culture and communications practices surrounding them.

SPECIAL PROGRAM IN THE ARTS CURRICULUM FRAMEWORK: GRADE 7 MEDIA ARTS


The learner demonstrates an understanding of the basic concepts and principles of visual media and communication through active
participation in creative projects and artistic endeavors for self-development, the development of aesthetic potential, the promotion of
cultural identity, and the expansion of ones world vision.
CONTENT
FIRST QUARTER
Introduction to the Arts and the
Filipino Artist
I.Definition of Art
A.History
B.Significance

CONTENT
STANDARDS
The learner

PERFORMANCE
LEARNING COMPETENCIES
STANDARDS
The learner
The learner

Demonstrates
understanding of the
definition of the arts
as portrayed by
Filipino artists in
their works through
visual

Creates
electronic visual
presentations
(Ex. PPT, slides,
avp, or any MS
application.)

CODES

1.

Defines the meaning of Art,


Significance and Uses

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2.

Determines the significant


contributions of the Filipino
artist in general.

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C.Uses
a.Aesthetic
b.Practical

communication.

appreciation of
art works of the
Filipino artists as
reflective of the
Filipino culture.

II.Philippine Art
A.Principle of Arts
B.Filipino Artists and their popular
works
C.Survey of art disciplines
D.Examples of Philippine Art
1.Famous
2.Indigenous
E.Key Filipino Artists
1.Works
2.National artists

CONTENT
SECOND QUARTER
Visualizing
Philippine Festivals
I.Philippine Festivals local and
regional
a. Origin
b. Evolution
II.Visual Communication
A.Still
-photographs
-paintings

showing

3.

Relates popular works of


Filipino artists with current
events and realities

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4.

Distinguishes and
recognizes the six art
disciplines.

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5.

Interprets the popular works SPA_MA-AF7-Ii-j-5


of artists and the six art
disciplines into a meaningful
concept of art.

CONTENT
STANDARDS
The learner

PERFORMANCE
LEARNING COMPETENCIES
STANDARDS
The learner
The learner

Demonstrates
understanding of the
Philippine festival
culture and
concepts of visual
communication
through still (photos,
paintings, etc.) and
moving images,
presentation, etc.).

Creates various
art forms
(example
powerpoint
presentations,
slides avp) in
their sociocultural context
based on local
and regional
festivals

CODES

1.

Discusses the origin and


evolution of Philippine
festivals.

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2.

Explains how visualization


with images and text
combine to communicate
the message of the
festivals.

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3.

Relates the significance of

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-posters
-illustrations
B. Moving
-film/ videos
-motion graphics
-electronic presentations

CONTENT
THIRD QUARTER
Local and Regional Rituals and
Folklore in various Media forms
I. Various media forms
II. Principles and basic theories of
communication
III. Principles of media literacy

4.

festivals to their lives.

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Combine images, sound


and text to create artistic
presentations

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CONTENT
STANDARDS
The learner

PERFORMANCE
LEARNING COMPETENCIES
STANDARDS
The learner
The learner

Recognizes local
and regional
contexts of rituals
and folklores as
seen or portrayed in
various media
forms.

Creates an
interpretation of
folklore and
rituals using
various media art
forms.

CODES

1.

Identifies the different forms


of media

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2.

Explains the basic principles SPA_MA-RF7and theories of


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communication

3.

Discusses the principles of


media literacy

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4.

Writes a review of the


depiction of the rituals and

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folklores in the media or a


media form (description)

CONTENT
FOURTH QUARTER
Storytelling with images using
Philippine rituals and folklore
I. Storytelling principles
II. Basic story structures
&styles
III. Using graphics and
photographs to tell a story

5.

Writes a critique of a media


form that portrays rituals
and folklores.(critiquing)

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6.

Interpret the meaning


presented in the local and
regional folklore as
portrayed in various media
forms.(interpretation)

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CONTENT
STANDARDS
The learner

PERFORMANCE
LEARNING COMPETENCIES
STANDARDS
The learner
The learner

Understands
concepts and
principles of
storytelling using
images, music and
visuals from
festivals, rituals and
folklore as applied in
a local and regional
context.

Produces a
photo-story that
utilizes visual
tools to
effectively
communicate a
message, idea or
emotion of
festivals,
rituals and
folklore

CODES

1.

Identifies the storytelling


principles

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2.

Identifies the basic story


structures and styles

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3.

Let the students choose the


story from the series of
folklores, Make a journal
entry answering questions
what, when, where, how
and why.

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IVh-j-4
4.

Reflects on the common


elements among different
rituals and folklore

5.

Applies storytelling
techniques using graphics
and photographs

SPECIAL PROGRAM IN THE ARTS CURRICULUM FRAMEWORK: GRADE 8 MEDIA ARTS


The learner demonstrates an understanding of the basic concepts and principles of photography and online media through active participation in
creative projects and artistic endeavors for self-development, the development of aesthetic potential, the promotion of cultural identity, and the
expansion of ones world vision.
CONTENT

CONTENT
STANDARD

PERFORMANCE
STANDARD

LEARNING COMPETENCIES

CODES

FIRST QUARTER
Basic Photography
A. What is Photography?
History of Photography
Photography in the
Philippines
B. Defining Photography
technologies
Types (Single-Lens Reflex,
Digital Single-lens Reflex,
film compact, digital
compact, mirrorless, large
format)
Parts and Functions
Terminologies
Proper Handling and Care
of Camera
C. The Process of Digital
Photography
Early electronic
photography
Digital Image Recording
(Pixels)
Digital Image Acquisition

The learner

The learner

Develops
understanding of
the concepts and
principles of
photography.

Captures images
that can
effectively
communicates an
idea, message or
emotion while
utilizing the basic
shooting
techniques.

The learner
1. Explains the theoretical,
historical and aesthetic aspects
of photography.

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2. analyzes the difference between


the film and digital camera
3. Distinguishes the different types
of camera, its evolution and
features/capabilities
4. Identifies the different parts of a
camera and its functions
5. Discusses the different
terminologies in Camera
technology
6. Demonstrates the proper way of
handling camera and its proper
care
7. Explains the process how digital
photos are created

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Colour Recording and


Digital Image Sensor
Digital Image Sensors
(CCD and CMOS)
File Formats,
Compression and Storage

8. Identifies the techniques,


processes and principles of
photography.
9. Discusses the rules for effective
composition in taking pictures.

D. Principles of Light and Shadow


E. Composition and Visual
Technique
(rule of thirds, lines, shapes,
colors, texture)
F. Shooting Technique

10. Reviews a series of


photographs, identifies ways to
improve the quality of the photo
11. Creates a digital album or
portfolio of photographs that
carry personal and cultural
meanings.

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CONTENT

CONTENT
STANDARD

PERFORMANCE
STANDARD

LEARNING COMPETENCIES

CODES

SECOND QUARTER
Advance Photography
A. Manual Settings of a Camera
- Shutter Speed
- Aperture
- ISO
- Focal Length
B. Studio and Natural Lighting
C. Color, Tone and Temperature
D. Photo Manipulation and Post
Processing
E. Online Portfolios and albums

The learner

The learner

Demonstrates
understanding of
more advanced
principles and
concepts of
photography

Mounts exhibits of
photos that use
manual settings in
taking images
with more
complex
messages and
concepts by
employing
advanced
techniques in

The learner.
1. Produces photos using manual
camera settings

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2. Identifies the techniques,


processes and principles of
photography.

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3. Uses simple artificial lights to


SPA_MAAP8-IIdillustrate the different effects that 3
light position has on subject;

photography.
4. shows color, tone and
temperature of images

CONTENT

CONTENT
STANDARD

PERFORMANCE
STANDARD

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5. Reviews a series of
photographs and identifies ways
to improve the quality of the
photo.

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6. Utilizes photo manipulation


software in enhancing photos

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7. Creates a digital album or


portfolio of photographs that
carry personal and cultural
meanings

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LEARNING COMPETENCIES

CODES

THIRD QUARTER
Visualization and Communication in
an Online Environment
A. History of the Internet and
evolution of online media and
communication
B. Online media literacy
C. Online safety, security, ethics
and etiquette
D. Web 2.0 and social media
platforms

The learner

The learner

Demonstrates
understanding of
principles and
concepts
associated with the
internet and online
media platforms

produces a
functional website
applying specific
and appropriate
techniques of
online
communication in
real world.

The learner
1. Outlines the history of the
internet and the evolution of
online media and
communication

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2. Utilizes available online media


through blogging, vlogging,
podcast and photo-sharing

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3. Applies the best practices of a

E. Blog sites and creating a


responsible online presence
and identity

responsible and safe citizen


4. Identifies the elements and
aspects of the internet and
world wide web

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5. Uses social media platforms as


a marketing tool

CONTENT

CONTENT
STANDARD

PERFORMANCE
STANDARD

LEARNING COMPETENCIES

CODES

FOURTH QUARTER
Online presence, promotion and
exhibition through social media and
websites
A. Basic web design principles
B. Basic web development (online
wysiwyg platforms)
C. Integrating text, images and
media online
D. Blogging, vlogging, and
podcasts

The learner

The learner

Develops
understanding on
the principles of
web design and
development and
combines this with
visualization.

Creates a website
on life sources
and culture by
way of a series of
online images
meant to relate a
story or theme.

The learner
1. Enumerates the parts and
elements of a website or online
platform

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2. Applies the principles of web


design

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3. Creates a simple website in a


wysiwyg platforms

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4. Describes the creative process


in integrating text, images, and
media online

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5. Reflects on the creative process


involved in doing a photo
portfolio.

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SPECIAL PROGRAM FOR THE ARTS CURRICULUM FRAMEWORK: GRADE 9 MEDIA ARTS
The learner demonstrates an understanding of the basic concepts and principles of journalism and its manifestations in print, radio, television,
and online mediums through active participation in creative projects and artistic endeavors for self-development, the development of aesthetic
potential, the promotion of cultural identity, and the expansion of ones world vision.
CONTENT

CONTENT
STANDARDS

PERFORMANCE
STANDARDS

LEARNING COMPETENCIES

CODE

FIRST QUARTER
The Print Media
A. The Media and its Traditional
Functions
B. Media and culture
C. History of Print Media
- History of text, text technology,
and print
- ancient text: cuneiform,
hieroglyphics, runes
- early paper manuscripts,
papyrus, illustrated bibles
- Guttenberg press, movable
type technology
- the vanishing newsroom, ebooks, interactive publications
and moving books
D. Law and Ethics

The learner

The learner

Develops
understanding of the
history and
principles of print
and online media.

Crafts an online
magazine from
conceptualization to
content writing,
editing and layout

The learner
1. Defines Media and its
traditional functions

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2. Conducts interviews of
friends/relatives on how
media changes their way of
life/beliefs

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3. Describes Filipino,
nationhood and values
systems as described by
media

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4. Recognizes the history of


print media

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5. Explains basic copyright and

SPA_MAPM9-Ib-

intellectual property laws

E. Typography
6. Discusses the concepts of fair SPA_MAPM9-Ibuse and creative commons
6

F. Layout
G. Color theory
H. Copy writing

CONTENT

CONTENT
STANDARDS

PERFORMANCE
STANDARDS

7. Identifies the typographic


considerations for various
types of printed
materials/mediums

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8. Identifies the different layout


principles of graphics in print
media

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9. Discusses the principles of


the color theory in print media

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10. Enumerates the rules in


copywriting

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11. Develops a promotional


material promoting a local
cultural heritage site/icon

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LEARNING COMPETENCIES

CODE

SECOND QUARTER
Introduction to
Radio Broadcasting
A. History of Radio
B. Fundamentals of Radio as a
Medium

The learner

The learner

Develops
understanding of the
history and
principles of radio

translates principles
of broadcasting into
actual recordings
and into various

The learner
1.

Outlines the history of


radio

2.

Discusses the

SPA_MAIR9-IIa1

Characteristics of radio
The elements of sound
Sound sources and audio
quality
AM and FM radio

broadcasting.

forms of radio
programs for
broadcasting.

characteristics of radio
and elements of sound
3.

Explains the laws in media


and ethics in radio

C. Media Law and Ethics in Radio


- Basic broadcast law
- KBP code of ethics

4.

D. Writing for Radio


- Basic principles of the
oral/aural language
- News Report
- Talk radio / Interview
- Live reportage / Event
coverage
- Thematic DJ program
- Radio drama

5.

Writes script for a radio


drama

6.

interprets issues and


writes them through the
form of scripts and news
items for radio broadcast.

7.

E. Public Speaking for Radio


8.
F. Campus Radio and Radio
Broadcasting
- Concept pitching
- Programming
- Production planning
- Airing
- Feedback

CONTENT

CONTENT

PERFORMANCE

SPA_MAIR9-IIa2

Relates the basic


principles in writing for
radio

Demonstrates the proper


modulation and
enunciation in radio.
demonstrates the proper
way in conducting an
interview

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SPA_MAIR9-IIf-6

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SPA_MAIR9-IIh8

9.

explains the programming


procedure in campus radio
and radio broadcasting
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10.

Produces different forms


of Radio production
outputs

LEARNING COMPETENCIES

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CODE

STANDARDS

STANDARDS

THIRD QUARTER
Introduction to Television Production
A. History of Television
Broadcasting
B. Basic Media Law and Ethics
C. TV and the Effect on Society
D. Public Speaking for Television
E. Basic Scriptwriting for
Television
F. Broadcast Marketing for
Television

The learner

The learner

Demonstrates
understanding of the
history and
principles of
television
broadcasting

Produces a Live
Telemagazine that
will feature a range
of news, public
interest, features,
entertainment,
sports, and similar
segments

The learner
1.

Summarizes broadcasting SPA_MAIT9-IIIahistory and infuses such in 1


the outputs.

2.

Discusses the Broadcast


Code of the Philippines,
television practices and
censorship

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3.

Evaluates the portrayal of


culture and impact of
television in the society.

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4.

Simulates public speaking SPA_MAIT9-IIIcin a class and show the


4
correct posture, technique,
and speak fluently
(enunciate) without
stammering.

5.

writes relevant TV scripts


that can pass
broadcasting standard

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6.

discusses the business of


television such as
advertising, blocktime and
sponsors

SPA_MAIT9-IIIg6

7.

produces TV production
outputs mindful of content

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G. Fundamentals of Television
Production

and technical quality.

CONTENT

CONTENT
STANDARDS

PERFORMANCE
STANDARDS

LEARNING COMPETENCIES

CODE

FOURTH QUARTER
Media Beyond TV, Print and Radio
A. Online Media Ethics
B. Responsible Online Utilization
C. Online Media Platforms
D. Social Networking

The learner

The learner

Develops
understanding of the
modern
communication
technologies that
have given rise to
convergences in
media formats

develops an online
portal containing
links, graphics,
articles, and rich
media using an
online webpage
editor

The learner
1.

Explains the Philippine


Cybercrime Law

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2.

Discusses cyber bullying,


pornography and abuse in
the online world

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3.

Cites examples of
intellectual property
infringement and
plagiarism

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4.

Translates, by way of
SPA_MAMB9blogs, relevant issues
IVb-c-4
concerning new media
and how it changes the
way of communicating and
disseminating.

5.

Identifies different online


media platforms

6.

Utilizes online media


platforms as a
communication tool
beyond facebook status

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7.

applies the principles of

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E. Social Media Marketing


Principles
F. Writing for an Online audience
G. Creating Your Own Webpage

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new media literacy


through various media
platforms

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8.

Explains the principles in


online writing

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9.

produces a webpage with


Integrated images,
graphics, and video

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SPECIAL PROGRAM IN THE ARTS CURRICULUM CONTENT: GRADE 10 MEDIA ARTS


The learner demonstrates an understanding of the basic concepts and principles of film and cinema through active participation in creative
projects and artistic endeavors for self-development, the development of aesthetic potential, the promotion of cultural identity, and the expansion
of ones world vision.
CONTENT
FIRST QUARTER
Film Art and
Appreciation
I.History and appreciation of global
cinema
II.History and appreciation of Philippine
mainstream, independent and regional
cinema

CONTENT
STANDARDS
The learner

PERFORMANCE
STANDARDS
The learner

Understands history
of Film and Cinema
and comprehends
the principles and
concepts as they
are applied in the
form

Appreciates the
distinct qualities,
aspects, and
performance of the
cinematic arts and
culture as evident
in the film media

LEARNING COMPETENCIES
The learner
1.

Outline the history of global


and local cinema

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2.

Demonstrates genuine
appreciation by watching
quality representative
mainstream and
independent films.

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3.

Compiles significant works


and masterpieces in
Philippine cinema and
broadcast arts.

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4.

Identify Cinematic
language

III.Cinematic language
IV.Basic Film Appreciation and Criticism

5.

CONTENT

CONTENT

PERFORMANCE

CODE

Comprehends, by way of
cinematic examples (films),
film as art, expression and
form of entertainment.

LEARNING COMPETENCIES

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CODE

SECOND QUARTER
Developing stories
I.Major global cinematic movements,
genre and styles
II.Story and narrative structures

STANDARDS
The learner

STANDARDS
The learner

develops a story
and understands the
cinematic products
and how they
convey messages,
ideas and emotions

appraises the
distinguishing
characteristics,
factors and
performance as of
the Western arts
and culture as
reflected in the
narratives of film.

III.Basic Scriptwriting for Film


IV.Shots, Framing and Composition

1.

Evaluates films, film genres SPA_MA-DS10and the directors' styles.


IIa-b-1

2.

Identifies basic screenplay


writing

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3.

Outlines basic film


sequence treatment of his
own story.

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4.

Identifies the basic shots


and composition of
cinematography

5.

The learner operates


properly the basic
equipment for film/video
production.

V.Film equipment familiarization

CONTENT

CONTENT
STANDARDS

PERFORMANCE
STANDARDS

LEARNING COMPETENCIES

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CODE

THIRD QUARTER

The learner

The learner

The Cinema of Actuality Through The


Documentary Film

relates Arts
Perspectives and
Issues in the
Contemporary World
as reflected in films.

produces an
insightful and
engaging nonfiction
film project that
directly or indirectly
comments on or
makes
observations about
contemporary
reality and society

I.The documentary medium


II.Documentaries that moved the
Philippines and the world
III.Research and data management

The learners
1.

Develops a critical eye for


non-fiction works of media.

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2.

Familiarizes themselves
with famous Philippine
documentaries

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3.

Systematizes shooting
processes and research
aspects of the
documentary.

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4.

Creates a series of
film/video activities that
show knowledge of
documentaries, filming
techniques, sound and
editing.

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IV.Point of view
V.Documentary filming techniques
VI.Sound Recording and Design
VII.Editing and Postproduction for
documentaries

CONTENT
FOURTH QUARTER
Film as it innovates and transforms the
Human Condition
I.Script and concept development
II.Preproduction planning
III.Visual Storytelling and
IV.Storyboarding

CONTENT
STANDARDS
The learner

PERFORMANCE
STANDARDS
The learner

Reconstructs the
role of film as a
vehicle to innovate
and transform
human lives

Produces a short
film that integrates
in a skillful and
creative way the
various techniques
and principles of
filmmaking.

LEARNING COMPETENCIES

CODE

The learner
1.

Experiences the whole preproduction, production and


post- production
processes.

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2.

Displays creativity and


command of technical
aspects of filmmaking by
way of a short film output.

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3.

Exhibits a sense of pride in


their own work and the
work of others

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4.

Mounts a festival or
screening of works
produced by the class for
viewing by the school or
members of the community

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V.Production design
VI.Production
VII.Management
VIII.Editing and
Postproduction for film

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