Curriculum Guide
MEDIA ARTS 7-10
Media Arts under the Special Program in the Arts is the study of human communication
through photography, broadcasting, print media, online media, videography and film. In this art
form, students are trained to use the elements of space, time, light, motion, color and sound to
express their perspectives, feelings and ideas creatively. Likewise, students are taught to
appreciate the values of cultural identity and inculcate or include these themes for a more
significant and high sense of identity. Critically, they learn to interpret and evaluate media within
aesthetic, cultural and historical contexts to become more enlightened consumers, critical
individuals and effective citizens.
The learners are taught creative use of communications technologies to tell stories and
explore concepts for diverse purposes and audiences. Media artists represent personal, social and
cultural realities using platforms such as television, film, video, newspapers, magazines, radio, and
the worldwide web. Media Arts explores the diverse artistic, creative, social and institutional factors
that shape communication and contribute to the formation of identities. The learners participate in,
experiment with and interpret the rich culture and communications practices surrounding them.
CONTENT
STANDARDS
The learner
PERFORMANCE
LEARNING COMPETENCIES
STANDARDS
The learner
The learner
Demonstrates
understanding of the
definition of the arts
as portrayed by
Filipino artists in
their works through
visual
Creates
electronic visual
presentations
(Ex. PPT, slides,
avp, or any MS
application.)
CODES
1.
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2.
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C.Uses
a.Aesthetic
b.Practical
communication.
appreciation of
art works of the
Filipino artists as
reflective of the
Filipino culture.
II.Philippine Art
A.Principle of Arts
B.Filipino Artists and their popular
works
C.Survey of art disciplines
D.Examples of Philippine Art
1.Famous
2.Indigenous
E.Key Filipino Artists
1.Works
2.National artists
CONTENT
SECOND QUARTER
Visualizing
Philippine Festivals
I.Philippine Festivals local and
regional
a. Origin
b. Evolution
II.Visual Communication
A.Still
-photographs
-paintings
showing
3.
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4.
Distinguishes and
recognizes the six art
disciplines.
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5.
CONTENT
STANDARDS
The learner
PERFORMANCE
LEARNING COMPETENCIES
STANDARDS
The learner
The learner
Demonstrates
understanding of the
Philippine festival
culture and
concepts of visual
communication
through still (photos,
paintings, etc.) and
moving images,
presentation, etc.).
Creates various
art forms
(example
powerpoint
presentations,
slides avp) in
their sociocultural context
based on local
and regional
festivals
CODES
1.
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2.
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3.
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-posters
-illustrations
B. Moving
-film/ videos
-motion graphics
-electronic presentations
CONTENT
THIRD QUARTER
Local and Regional Rituals and
Folklore in various Media forms
I. Various media forms
II. Principles and basic theories of
communication
III. Principles of media literacy
4.
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CONTENT
STANDARDS
The learner
PERFORMANCE
LEARNING COMPETENCIES
STANDARDS
The learner
The learner
Recognizes local
and regional
contexts of rituals
and folklores as
seen or portrayed in
various media
forms.
Creates an
interpretation of
folklore and
rituals using
various media art
forms.
CODES
1.
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2.
3.
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4.
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CONTENT
FOURTH QUARTER
Storytelling with images using
Philippine rituals and folklore
I. Storytelling principles
II. Basic story structures
&styles
III. Using graphics and
photographs to tell a story
5.
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6.
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CONTENT
STANDARDS
The learner
PERFORMANCE
LEARNING COMPETENCIES
STANDARDS
The learner
The learner
Understands
concepts and
principles of
storytelling using
images, music and
visuals from
festivals, rituals and
folklore as applied in
a local and regional
context.
Produces a
photo-story that
utilizes visual
tools to
effectively
communicate a
message, idea or
emotion of
festivals,
rituals and
folklore
CODES
1.
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2.
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3.
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4.
5.
Applies storytelling
techniques using graphics
and photographs
CONTENT
STANDARD
PERFORMANCE
STANDARD
LEARNING COMPETENCIES
CODES
FIRST QUARTER
Basic Photography
A. What is Photography?
History of Photography
Photography in the
Philippines
B. Defining Photography
technologies
Types (Single-Lens Reflex,
Digital Single-lens Reflex,
film compact, digital
compact, mirrorless, large
format)
Parts and Functions
Terminologies
Proper Handling and Care
of Camera
C. The Process of Digital
Photography
Early electronic
photography
Digital Image Recording
(Pixels)
Digital Image Acquisition
The learner
The learner
Develops
understanding of
the concepts and
principles of
photography.
Captures images
that can
effectively
communicates an
idea, message or
emotion while
utilizing the basic
shooting
techniques.
The learner
1. Explains the theoretical,
historical and aesthetic aspects
of photography.
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CONTENT
CONTENT
STANDARD
PERFORMANCE
STANDARD
LEARNING COMPETENCIES
CODES
SECOND QUARTER
Advance Photography
A. Manual Settings of a Camera
- Shutter Speed
- Aperture
- ISO
- Focal Length
B. Studio and Natural Lighting
C. Color, Tone and Temperature
D. Photo Manipulation and Post
Processing
E. Online Portfolios and albums
The learner
The learner
Demonstrates
understanding of
more advanced
principles and
concepts of
photography
Mounts exhibits of
photos that use
manual settings in
taking images
with more
complex
messages and
concepts by
employing
advanced
techniques in
The learner.
1. Produces photos using manual
camera settings
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photography.
4. shows color, tone and
temperature of images
CONTENT
CONTENT
STANDARD
PERFORMANCE
STANDARD
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5. Reviews a series of
photographs and identifies ways
to improve the quality of the
photo.
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LEARNING COMPETENCIES
CODES
THIRD QUARTER
Visualization and Communication in
an Online Environment
A. History of the Internet and
evolution of online media and
communication
B. Online media literacy
C. Online safety, security, ethics
and etiquette
D. Web 2.0 and social media
platforms
The learner
The learner
Demonstrates
understanding of
principles and
concepts
associated with the
internet and online
media platforms
produces a
functional website
applying specific
and appropriate
techniques of
online
communication in
real world.
The learner
1. Outlines the history of the
internet and the evolution of
online media and
communication
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CONTENT
CONTENT
STANDARD
PERFORMANCE
STANDARD
LEARNING COMPETENCIES
CODES
FOURTH QUARTER
Online presence, promotion and
exhibition through social media and
websites
A. Basic web design principles
B. Basic web development (online
wysiwyg platforms)
C. Integrating text, images and
media online
D. Blogging, vlogging, and
podcasts
The learner
The learner
Develops
understanding on
the principles of
web design and
development and
combines this with
visualization.
Creates a website
on life sources
and culture by
way of a series of
online images
meant to relate a
story or theme.
The learner
1. Enumerates the parts and
elements of a website or online
platform
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SPECIAL PROGRAM FOR THE ARTS CURRICULUM FRAMEWORK: GRADE 9 MEDIA ARTS
The learner demonstrates an understanding of the basic concepts and principles of journalism and its manifestations in print, radio, television,
and online mediums through active participation in creative projects and artistic endeavors for self-development, the development of aesthetic
potential, the promotion of cultural identity, and the expansion of ones world vision.
CONTENT
CONTENT
STANDARDS
PERFORMANCE
STANDARDS
LEARNING COMPETENCIES
CODE
FIRST QUARTER
The Print Media
A. The Media and its Traditional
Functions
B. Media and culture
C. History of Print Media
- History of text, text technology,
and print
- ancient text: cuneiform,
hieroglyphics, runes
- early paper manuscripts,
papyrus, illustrated bibles
- Guttenberg press, movable
type technology
- the vanishing newsroom, ebooks, interactive publications
and moving books
D. Law and Ethics
The learner
The learner
Develops
understanding of the
history and
principles of print
and online media.
Crafts an online
magazine from
conceptualization to
content writing,
editing and layout
The learner
1. Defines Media and its
traditional functions
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2. Conducts interviews of
friends/relatives on how
media changes their way of
life/beliefs
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3. Describes Filipino,
nationhood and values
systems as described by
media
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E. Typography
6. Discusses the concepts of fair SPA_MAPM9-Ibuse and creative commons
6
F. Layout
G. Color theory
H. Copy writing
CONTENT
CONTENT
STANDARDS
PERFORMANCE
STANDARDS
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LEARNING COMPETENCIES
CODE
SECOND QUARTER
Introduction to
Radio Broadcasting
A. History of Radio
B. Fundamentals of Radio as a
Medium
The learner
The learner
Develops
understanding of the
history and
principles of radio
translates principles
of broadcasting into
actual recordings
and into various
The learner
1.
2.
Discusses the
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Characteristics of radio
The elements of sound
Sound sources and audio
quality
AM and FM radio
broadcasting.
forms of radio
programs for
broadcasting.
characteristics of radio
and elements of sound
3.
4.
5.
6.
7.
CONTENT
CONTENT
PERFORMANCE
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9.
10.
LEARNING COMPETENCIES
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CODE
STANDARDS
STANDARDS
THIRD QUARTER
Introduction to Television Production
A. History of Television
Broadcasting
B. Basic Media Law and Ethics
C. TV and the Effect on Society
D. Public Speaking for Television
E. Basic Scriptwriting for
Television
F. Broadcast Marketing for
Television
The learner
The learner
Demonstrates
understanding of the
history and
principles of
television
broadcasting
Produces a Live
Telemagazine that
will feature a range
of news, public
interest, features,
entertainment,
sports, and similar
segments
The learner
1.
2.
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3.
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4.
5.
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6.
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7.
produces TV production
outputs mindful of content
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G. Fundamentals of Television
Production
CONTENT
CONTENT
STANDARDS
PERFORMANCE
STANDARDS
LEARNING COMPETENCIES
CODE
FOURTH QUARTER
Media Beyond TV, Print and Radio
A. Online Media Ethics
B. Responsible Online Utilization
C. Online Media Platforms
D. Social Networking
The learner
The learner
Develops
understanding of the
modern
communication
technologies that
have given rise to
convergences in
media formats
develops an online
portal containing
links, graphics,
articles, and rich
media using an
online webpage
editor
The learner
1.
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2.
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3.
Cites examples of
intellectual property
infringement and
plagiarism
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4.
Translates, by way of
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concerning new media
and how it changes the
way of communicating and
disseminating.
5.
6.
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7.
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8.
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9.
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CONTENT
STANDARDS
The learner
PERFORMANCE
STANDARDS
The learner
Understands history
of Film and Cinema
and comprehends
the principles and
concepts as they
are applied in the
form
Appreciates the
distinct qualities,
aspects, and
performance of the
cinematic arts and
culture as evident
in the film media
LEARNING COMPETENCIES
The learner
1.
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2.
Demonstrates genuine
appreciation by watching
quality representative
mainstream and
independent films.
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3.
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4.
Identify Cinematic
language
III.Cinematic language
IV.Basic Film Appreciation and Criticism
5.
CONTENT
CONTENT
PERFORMANCE
CODE
Comprehends, by way of
cinematic examples (films),
film as art, expression and
form of entertainment.
LEARNING COMPETENCIES
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CODE
SECOND QUARTER
Developing stories
I.Major global cinematic movements,
genre and styles
II.Story and narrative structures
STANDARDS
The learner
STANDARDS
The learner
develops a story
and understands the
cinematic products
and how they
convey messages,
ideas and emotions
appraises the
distinguishing
characteristics,
factors and
performance as of
the Western arts
and culture as
reflected in the
narratives of film.
1.
2.
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3.
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4.
5.
CONTENT
CONTENT
STANDARDS
PERFORMANCE
STANDARDS
LEARNING COMPETENCIES
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CODE
THIRD QUARTER
The learner
The learner
relates Arts
Perspectives and
Issues in the
Contemporary World
as reflected in films.
produces an
insightful and
engaging nonfiction
film project that
directly or indirectly
comments on or
makes
observations about
contemporary
reality and society
The learners
1.
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2.
Familiarizes themselves
with famous Philippine
documentaries
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3.
Systematizes shooting
processes and research
aspects of the
documentary.
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4.
Creates a series of
film/video activities that
show knowledge of
documentaries, filming
techniques, sound and
editing.
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IV.Point of view
V.Documentary filming techniques
VI.Sound Recording and Design
VII.Editing and Postproduction for
documentaries
CONTENT
FOURTH QUARTER
Film as it innovates and transforms the
Human Condition
I.Script and concept development
II.Preproduction planning
III.Visual Storytelling and
IV.Storyboarding
CONTENT
STANDARDS
The learner
PERFORMANCE
STANDARDS
The learner
Reconstructs the
role of film as a
vehicle to innovate
and transform
human lives
Produces a short
film that integrates
in a skillful and
creative way the
various techniques
and principles of
filmmaking.
LEARNING COMPETENCIES
CODE
The learner
1.
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2.
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3.
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4.
Mounts a festival or
screening of works
produced by the class for
viewing by the school or
members of the community
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V.Production design
VI.Production
VII.Management
VIII.Editing and
Postproduction for film