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Costs
as
Determinants of
Coordination in
the
U.S.
Transaction
Vertical
Food
Industries
Many economic factors affect an industry's ver- the various functions of a vertical value adding
tical organization. Both Coase and Williamson system are broughtinto harmony"(Marion 1976,
(1975, 1979) examine factors affecting the or- p. 180). Vertical coordination encompasses all
ganization of production systems in a market- means of harmonizing vertically interdependent
hierarchy framework. In such a framework, the production and distribution activities, ranging
organizational criterion is minimization of pro- from spot markets through various types of conduction and transactioncosts (Williamson 1979). tracts to complete integration.
Williamson (1979, p. 233) suggests the use of
Several studies (Mighell and Jones; Marion
various administered vertical exchange arrange- 1976; Knoeber) qualitatively examine vertical
ments is motivated by transaction costs, stating coordination antecedents and implications in the
that "if transaction costs are negligible, the or- food sector. These studies casually link transaction costs to vertical coordination. Other reganization of economic activity is irrelevant."
Vertical organization is traditionally consid- searchers empirically examine transactional
ered in the context of vertical integration. How- inefficiencies effects either on vertical integraever, vertical integration is only one mode of tion or long-termcontracts(Joskow, Levy). Such
vertical structure.Vertical coordinationis a more empirical analyses do report transaction cost
comprehensive concept, capturing not only ver- linkages to vertical organization. However, no
tical integrationbut the entire "processby which study uses a single measure of vertical coordination reflecting the full range of options between spot transactions and integration.
Stuart D. Frank is an economist with the Agricultural Cooperative
We introduce here a vertical coordination inService, U.S. Department of Agriculture. Dennis R. Henderson is
a professor, Department of Agricultural Economics, The Ohio State
dex and use it to examine transaction cost efUniversity.
fects on U.S. food manufacturing industries'
This article is based upon research conducted as a part of North
vertical coordination. Our empirical analysis
Central Region research project NC-194, entitled "The Organization and Performanceof World Food Systems: Implications for U.S.
suggests transactional inefficiencies encounPolicies."
tered
by food industries promotes increased utiin
views
this
are
the
authors'
and
do
not
The
expressed
paper
lization of nonmarketverticalarrangements.Most
necessarily reflect the views or policies of the U.S. Department of
Agriculture or Ohio State University.
influential transaction cost factors are those reThe authors extend their appreciation to the anonymous Journal
lated to uncertainty, input supplier concentrareferees for constructive comments on earlier drafts of this paper.
Review coordinated by Steven Buccola.
tion, asset specificity, and internalizationcosts.
Copyright 1992 American Agricultural Economics Association
942
November 1992
Administered Coordination
cij
as()s(j)
i,j = 1, ..., n (n
and
(4)
i, j
dij = bs(i)s(j)
1,...,
n (n
r)
r)
e11 andf1
= >
g=l
CLghOgh
943
(6) VCk= 1
(Ci)p(Di)P(Ei)P(Fi)P
gh
h=l
i, j= 1. . ... n(nsr)
944
November 1992
(7)
SV
Ai Bi
945
Table 1. Share of U.S. Food Manufacturing Industries' Farm-OriginatedInputs Coordinated by Various Methods
Contracts
Industry
Spot
marketa
Market
specification
Production
management
(percentage)
Resource
providing
Integration
Meat packing
Sausages and other prepared meats
Poultry dressing
Poultry and egg processing
Creamery butter
Cheese, natural and processed
Condensed and evaporated milk
Ice cream and frozen desserts
Fluid milk
Canned specialties
Canned fruits and vegetables
Dehydrated fruits, vegetables, and soups
Pickles, sauces, and salad dressings
Frozen fruits and vegetables
Frozen specialties
Flour and other mill products
Cereal breakfast foods
Rice milling
Wet corn milling
Dog, cat, and other pet food
Prepared feeds, n.e.c.b
Bread, cake, and related products
Cookies and crackers
Raw & refined cane and beet sugar
Confectionery products
Chocolate and cocoa productsc
Cottonseed oil mills
Soybean oil mills
Vegetable oil mills, n.e.c.
Animal and marine fats and oils
Shortening and cooking oils
Malt beverages
Malt
Wines, brandy, and brandy spirits
Distilled liquor, except brandy
Bottled and canned soft drinksc
Flavoring extracts and syrups, n.e.c.'
Canned and cured seafoods
Fresh or frozen packaged fish
Roasted coffeec
Macaroni and spaghetti
Food preparations, n.e.c.
89.5
89.3
13.0
6.5
17.7
17.7
17.7
19.0
17.7
30.1
35.4
24.9
36.9
24.9
19.3
91.7
81.6
91.5
92.5
93.3
92.4
40.0
100.0
0.0
85.0
100.0
82.3
89.5
89.5
100.0
100.0
93.2
92.5
32.0
92.5
100.0
100.0
100.0
96.0
100.0
11.0
79.0
7.0
7.2
0.0
0.0
81.0
81.0
81.0
70.8
81.0
6.2
10.4
14.0
1.3
14.0
14.0
7.8
13.0
8.0
7.0
6.0
7.1
35.0
0.0
0.0
12.3
0.0
16.7
10.0
10.0
0.0
0.0
6.0
7.0
41.0
7.0
0.0
0.0
0.0
3.0
0.0
0.0
16.0
0.0
0.0
0.0
18.5
0.0
0.0
0.0
3.6
0.0
38.8
30.6
33.4
40.3
33.4
15.7
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
69.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
45.0
0.0
0.0
0.0
73.0
48.2
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
24.1
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
3.5
3.5
14.0
26.8
1.3
1.3
1.3
6.6
1.3
24.9
23.6
27.7
21.5
27.7
26.9
0.5
5.4
0.5
0.5
0.7
0.5
25.0
0.0
31.0
2.7
0.0
1.0
0.5
0.5
0.0
0.0
0.8
0.5
27.0
0.5
0.0
0.0
0.0
1.0
0.0
44.0
5.0
a Residual values.
b n.e.c. means not elsewhere classified.
c Based upon input-output transactions matrix, industry had no up-stream linkages to agricultural producers (SIC 0111-0291).
Sources: See Frank for complete list.
ing industries also procure a portion of their inputs from other food processing industries.
However, the food manufacturing industries'
up-stream coordinating method data are not
available. Further, the F-matrix in the Vertical
Coordination index (equation 6) cannot be calculated because of the unavailability of food
manufacturers' down-stream coordinating data.
946
November 1992
Uncertainty
Convention holds that uncertaindemand/supply
causes firms to rely more on nonmarket coordination methods. When transactions are conducted under uncertainty, it can become very
costly or impossible to anticipate all contingencies. In this event, alternative means of coordination that attenuate uncertainty may be more
desirable. To measure uncertainty of food manufacturers' input supply, we use the percentage
change in farmoutputsupply between 1981-1982
(PCFS). If current farm supplies are expected
to fall short of demand, food manufacturersare
motivated to use nonmarket coordination methods to attenuate supply uncertainty. A negative
PCFS coefficient corresponds to an increase in
vertical coordination activity.
To measure unanticipated demand uncertainty, we employ the variance of the residual
of the log of food industry sales regressed on a
time trend (Levy).
k = I ton
(8) LFISk= a + 3 TT +
where LFISkis the log of food industry k's sales
and TT is a time trend.
Concentration
As the number of buyers and sellers in a market
diminishes, small-number bargaining problems
become more prevalent. To reduce potential of
opportunistic behavior when few firms bargain,
firms may utilize nonmarketcoordinating meth-
(9)
FPDIk =
Wc
Fr
I F - Pi
k = 1 to n
Empirical Results
Our analysis examines 42 four-digit SIC food
manufacturing industries using 1982 data. Four
variations of the Vertical Coordinationindex are
specified: (a) VCI: upstream interdependencies
(matrix C, equation (6)), (b) VC2: up-stream
consolidated control associated with various coordinating methods (matrix E, equation (6)), (c)
VC3: upstream interdependencies and upstream
control (matrices C and E, equation (6)), and
948
November 1992
Table 2.
Explanatory
variables
VCl
0.28
constant
(0.70)
0.38
(0.90)
0.05
PCFS
UNANT
(0.06)
0.0003
CR4
(0.15)
ADG
FSGC
FUSC
RD
-0.20
(0.15)
0.32
(4.03)
-0.0004
(0.34)
1.87
(0.32)
AS
KS
SPCR
FPDI
R2
F-statistic
Degrees of freedom
-1.78
(1.51)
-0.46
(2.63)
-0.0006
(0.16)
-0.04
(1.63)
0.29
1.12
30
VC2
VC3
VC4
1.82
1.45
1.18
(3.83)
(3.78)
(3.22)
-2.44
(4.62)
-0.50
(0.57)
-0.005
(2.26)
0.33
(0.25)
0.84
(6.56)
0.006
(4.39)
24.09
(3.55)
3.31
(2.51)
0.17
(0.76)
-0.02
(4.91)
0.02
(1.06)
0.71
6.72
30
-1.37
(2.91)
0.37
(0.51)
-0.003
(1.25)
-0.35
(0.28)
0.99
(10.85)
0.005
(4.45)
16.39
(3.23)
0.05
(0.04)
-0.19
(0.94)
-0.02
(4.27)
-0.008
(0.34)
0.78
9.46
30
-1.00
(2.44)
0.83
(1.31)
-0.0008
(0.37)
-0.55
(0.46)
1.01
(12.06)
0.004
(3.89)
16.96
(3.80)
-2.20
(2.08)
-0.06
(0.33)
-0.01
(3.80)
-0.03
(1.31)
0.77
9.14
30
gan's Vertical Industry Connections (VIC) index captures both up- and downstream interdependencies (table 3, column 1). Only two
variables, farm sector concentration(FSGC) and
flow economies (FPDI), have expected signs and
are statistically significant. Estimated coefficients of idiosyncratic investments (AS) and
capital intensity (KS) have negative relationships with VIC and are also statistically significant. The remaining estimated coefficients are
not statisticallydifferentfrom zero. Overall, VIC
is not revealing. Its estimated equation has low
R2 (0.34) and the F-statistic (1.38) is not significant. Vertical coordination(VC4), which adds
coordinating methods to VIC, performed considerably better. Coordinating methods appear
to be important when empirically examining
vertical coordination.
The second variable examined is the traditional vertical integration (VI) measure, defined
as the value-added-to-sales ratio (table 3, column 2). Input uncertainty (PCFS), concentration (CR4 and FUSC), and idiosyncratic investments (RD and AS) regression coefficients
are statistically significant with expected signs.
VIC
VI
0.06
0.12
(0.15)
PCFS
UNANT
CR4
0.49
(0.84)
0.46
(0.50)
0.002
(0.53)
-0.47
(1.47)
-1.22
(2.43)
0.001
(1.30)
ADG
FSGC
-0.54
(0.41)
0.35
(1.31)
0.42
(0.74)
-0.06
(3.63)
FUSC
RD
AS
KS
SPCR
FPDI
R2
F-statistic
Degrees of freedom
VC4
1.18
(3.22)
-1.00
(2.44)
0.83
(1.31)
-0.0008
(0.37)
-0.55
(0.46)
1.01
(0.80)
(12.06)
-0.001
(1.07)
2.31
(0.41)
-4.09
(3.64)
0.003
(4.99)
6.46
(1.84)
2.47
(2.41)
0.09
0.004
(3.89)
16.96
(3.80)
-2.20
(2.08)
-0.06
(1.76)
0.002
(0.42)
-0.05
(1.72)
0.34
1.38
30
(0.80)
0.0001
(0.03)
0.008
(0.63)
0.65
5.05
30
(0.33)
-0.01
(3.80)
-0.03
(1.31)
0.77
9.14
30
-0.30
Only the demand uncertainty (UNANT) coefficient has a significant and unexpected sign. Statistically, remaining coefficients do not affect
verticalcoordination.The verticalintegration(VI)
equation performs well relative to VIC, with an
R of 0.65 and F-statistic significant at the 1%
level.
Comparing vertical integration (VI) and vertical coordination (VC4) equations is revealing
(table 3, columns 2 and 3). The vertical integration (VI) equation has only five statistically
significant transaction cost variables with the
hypothesized signs, while the most complete
vertical coordination measure (VC4) has seven.
Vertical coordination measure VC4 is more robust with higher R2 and F-statistics.
This result supports a vertical organization
measure focusing on interindustrylinkages and
nonmarket arrangementsas opposed to a valueadded integration measure employed in crosssection analysis. For instance, vertical coordination (VC4) is influenced by input supplier
concentration (FSGC and FUSC), uncertainty
(PCFS and UNANT), and factors affecting scale
Conclusions
We have developed a vertical coordination measure that incorporatesproduct flow linkages and
coordinating methods utilized between vertically interdependentindustries. Empirical analysis supportsthe hypothesis that transactioncosts
are a primary motivation for vertically coordinating via nonmarket arrangements. The most
influential transaction cost factors are related to
uncertainty, input supplier concentration, asset
specificity, and scale economies.
950
November 1992
References
Alward, G. U.S. Forest Service, Fort Collins, CO.
Belsley, D. A., E. Kuh, and R.E. Welsch. Regression Diagnostics. New York: Wiley, 1980.
Blois, K. J. "Vertical Quasi-Integration." J. Indust. Econ.
20(1972):253-72.
Coase, R. "The Nature of the Firm." Economica.
4(1937):386-405. Reprinted in Readings in Price Theory. Homewood, IL: Richard D, Irwin, Inc., 1952.