Anda di halaman 1dari 90

B Y

Vincent Wong + Ellena Ekarahendy

design
authorship
=
capable of
writing
design book

why
design
authorship?

graphic design in Indonesia:

illiteracy

illiteracy
1.
the inability to read or write.
lack of knowledge
in a particular subject; ignorance,
unawareness.
2.

go to nearest bookstore,
look in graphic design shelves
what do you find?

most of them:
1. software tutorial
2. technical design application
3. design motivation
are we that desperate?

what topics do you discuss


with your designer friends?

design
authorship?

role of designer
modern. designer as neutral
transmitter of information
vs.
postmodern. designer as
participant in the delivery of the
message, not just a transmitter.
www.graphicdesigntheory.net, lecture 13: Design Authorship

design
authorship
=
capable of
writing
design book

design
authorship

capable of
writing
design book

so, what is
design authorship
actually?

author
a person who invents, originates,
or causes something.

developing a signature
approach to visual design.

cross discipline collaboration

generating content,
becoming a design writer
or critic

designers voice,
self initiated project.
(designer as author, producer,
activist, entrepreneur, etc.)
-

Design authorship might be best defined by what


it is not. It is not a style (grunge is a style). It is
not a medium (print is a medium). It is not a
technique (calligraphy requires a technique). It is
not a specialization (packaging design is a
specialization). It is not a genre (photo-montage
is a genre). It is not a movement (swiss
modernism is a movement). It is not a philosophy
(phenomenology is a philosophy).
Steven McCarthy, The Designer as Author, Producer, Activist,
Entrepreneur, Curator, and Collaborator, 2013

how it looks is as important as


what it says.

Dead History P. Scott Makela (1990)

The Little Book of Shocking Global Facts (2010)

First Thing First (1964)

Designobserver.net (2003)

Visuallyconomic.com (2013)

Design authorship may be self


initiated, lacking a conventional
client, but that does not mean it
lacks an audience. Instead of
being reactive, it is proactive.

Steven McCarthy, The Designer as Author, Producer, Activist,


Entrepreneur, Curator, and Collaborator, 2013

the idea of design authorship


will continue to evolve with
times, as long as it initiates the
idea of participation and
interaction.

be sensitive,
be critical,
be open.

graphic design may not save the


world.

graphic design may not save


the world.
but those who have no
statement will take part to
ruin it.

which designer are you?

Perspektif:
19 Desainer Grafis
Muda Indonesia

is my final project in completing


4 years of formal study of
graphic design.

at that time, i was in galau


phase as a soon to be designer.
what is graphic design actually?
does it really matter?

i decided that my final project


had to be the answer of my
galau-ness

final project = the most ultimate


college project = self directed
project = requires strong
capability and understanding =
field i love the most = multiple
pages layout (print)

book.

graphic design book.

there are two options:


- redesign
- create new one

then, here come more options:


- graphic design theory
- design showcase
- graphic design in Indonesia
- designers story/profile

one more decision to make:


who should be in this book?

young indonesian graphic


designers.

phase: shaping content.

interview,
read,
interview,
read,
interview,
read,
th
... till the 19 person.

role of graphic design?


good design?
form follows function?
what is design to you?
are you a happy designer?

extracting the core.

writing the profiles


(thanks to ellena!)

lesson learned:
every designer (in this book)
has their own perspective in
seeing graphic design.

phase: forming direction.

research + analyze

brainstorm + questioning

1. what is a book?

what if its not binded like book


in general?
is it still called a book?

2. how graphic tell stories?

balancing the role of graphic


and text, form and content.

design principle:
. unity
. similarity
. harmony
. balance
. emphasis
. so on.

3. what does the book talk


about?

19 designers
=
19 personalities
=
19 perspectives

4. how to keep it distinctive?

role of designer
Modern. designer as neutral
transmitter of information
vs.
Postmodern. designer as
participant in the delivery of the
message, not just a transmitter.
www.graphicdesigntheory.net, lecture 13: Design Authorship

pure objectivity = similarity =


monotony

5. how to explore the graphic?

membatasi diri dalam sebuah


pengkotak-kotakan justru
membatasi cakrawala seorang
desainer, seniman, atau perupa
dalam penggalian ide-ide
kreatif
FX Harsono, Desain itu juga Seni Rupa

direction:
dynamic

output

is this readable?

how about this?

and this?

probably:
- eye candy
- random composition
- some deep philosophical work

function?

this project is where i insert


myself without putting away its
function.

this book is addressed to


anyone who is passionate in
graphic design; eager to learn,
analyze, and criticize; and
always curious about the field
itself.

thank you.