Coatings Word October 2013

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October 2013 Vol. 18, No. 10 Table of Contents
40
44
46
48
50
56
61
65
66
The Auto Refinish Market
Black and White Pigments

Anatomy of Axaltas Rebrand
Profile on Taiho Paint
Investments in China
China: Will it Survive the Global Downturn?
CHINACOAT2013 Preview
TiO2 Solar Cell Efficiency Rises
Additives Directory
COLUMNS
International Coatings Scene ............................... 34

Europe Biocide Regulations Force Producers and
Importers of Coatings tp EU to Reformualte
Business Corner ................................................... 36

Never the Twain Should Meet
IPaint.................................................................... 38
Hacked Off!
DEPARTMENTS
Editors Page.......................................................... 6
As We Go To Press ................................................ 8
Index to Companies ............................................... 8
Fresh Paint ........................................................... 10
Patents ................................................................. 25
Market Reports .................................................... 26
New Products ...................................................... 30
Industry News ...................................................... 72
Suppliers Corner .................................................. 76
People.................................................................. 77
Meetings .............................................................. 78
Final Coat............................................................. 82
ADVERTISING SECTIONS
Classified Ads....................................................... 79
Advertising Index................................................. 81
COATINGS WORLD (ISSN 152-711-29) is published monthly by Rodman Media Corp., 70 Hilltop Road, Ramsey, NJ 07446 USA. Phone: (201) 825-2552; Fax (201) 825-0553.
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determine qualification of free subscriptions. Printed in the USA. Coatings World is used under license from Whitford Worldwide. Coatings Worlds circulation is audited by
BPA International.
October 2013
www.coatingsworld.com
Coatings World | 5
Editors Page
In-Depth Look
at China
s we wrap up this months issue, the Coatings World staff is busy

making the final preparations to attend CHINACOAT2013.
For those that are not familiar with CHINACOAT, it is
an annual event alternating between Guangzhou and Shanghai. This
year CHINACOAT will be held November 20-22 at the Shanghai New
International Expo Center. Since its inception in 1996, CHINACOAT has
been a key event for coatings, printing inks and adhesives suppliers who
wish to enter, expand and consolidate their positions in the Chinese market.
We have dedicated considerable space in this issue to covering the
Chinese paint and coatings market, since this issue will be distributed at
the Show.
Contributing writer, Don Watson examines the current state of
the Chinese economy in his article China: Will it Survive the Global
Downturn (pg. 55). In this article Watson predicts that the Chinese economy will eventually weather the current global downturn, but cautions that
its leaders must choose wisely and implement true economic measures. For
certain, the economic and social reforms that have started in China must
continue if China is to survive long term and overtake the U.S. Economy
and until the bulk of its population enjoy the benefits of Chinas remarkable growth over the past 30 years there is concern for the countrys its long
term stability, Watson reported.
Investments in China Continue (pg. 50) takes a look at the investments paint and coatings manufacturers and their suppliers are making in
China. Major investments have been made by AkzoNobel, Axalta and PPG,
just to name a few.
If you are planning on attending this years CHINACOAT our
CHINACOAT2013 Preview (pg. 61) will give you a good starting point
for getting yourself organized.
As this issue went to press, a total of 920 exhibitors from 33 countries/
regions were booked to showcase their products and services in an exhibit
area of 60,000 square meters. There were a total of 186 new exhibitors
this year. The largest exhibiting group is from China, with 649 Chinese
suppliers signed up to provide international visitors with a convenient way
to source Chinese products in one place.
Be sure to bring your walking shoes, as there are six exhibit zones featuring international and China raw materials, machinery and instrumentation; powder coatings technology and UV/EB products and services!
If you plan on making the trip to Shanghai this year please be sure to
stop by our booth and say hello. For those that will not be able to make
the journey, Coatings World will be reporting Live From the Show. Be sure
to go to our website, www.coatingsworld.com to sign up for these daily
e-mail updates.
kpianoforte@rodmanmedia.com
A Rodman Media Publication

70 Hilltop Road Ramsey, NJ 07446 USA
(201) 825-2552 Fax: (201) 825-0553
Web site: www.coatingsworld.com
EDITOR
Kerry Pianoforte kpianforte@rodmanmedia.com
VICE PRESIDENT/EDITORIAL DIRECTOR
Tom Branna tbranna@rodmanmedia.com
ASSOCIATE EDITOR
Bridget Klebaur bklebaur@rodmanmedia.com
ART DEPARTMENT
Michael Del Purgatorio
mdelpurgatorio@rodmanmedia.com
INTERNATIONALCORRESPONDENTS
Sean Milmo (Europe)
Charles W. Thurston (Latin America/Americas)
CONTRIBUTING EDITORS
Phil Phillips
EDITORIALADVISORYBOARD
Jim Berry (Berry Environmental)
Joseph Cristiano (consultant)
Thomas Frauman (consultant)
Joseph Prane (consultant)
Isadore Rubin (consultant)
Richard M. Tepper (PPG Industries)
Shelby F. Thames (University of So. Mississippi)
PRESIDENT
Rodman J. Zilenziger, Jr.
rzilenziger@rodmanmedia.com
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Matthew J. Montgomery
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Kim Clement Rafferty krafferty@rodmanmedia.com
ADVERTISING SALES (Europe)
Baudry Boisseau Associates
27 Rue J. Lebeau- B-1000, Brussels, Belgium
Tel.: 32-(0)2-513-06-47 Fax: 32-(0)2-514-17-38
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ONLINE DIRECTOR
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Coatings Worlds circulation is audited by BPA Worldwide.
6 | Coatings World www.coatingsworld.com
October 2013
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As We Go To Press
AkzoNobel Completes Sale of

Building Adhesives Business to Sika AG
AkzoNobel has finalized the 260 million

divestment of its Building Adhesives business to Sika AG. The deal was announced
on August 8, 2013.
Under the terms of the deal, all of
Building Adhesives approximately 550
employees have transferred to the new
owners, along with the business two
manufacturing facilities in Rosendahl
(Germany) and Damville (France) and its
products and brands.
The sale of Building Adhesives
is in line with the strategic review of
the business fit within AkzoNobels
portfolio, whereby the focus of the
Decorative Paints business is on the
strong strategic paints positions the
company has in Europe and the growth
markets of Asia and South America.
(From left:) Olivier Homolle, president of BASF

France, and Yannick Pichot from BASF Coatings
in Clermont de lOise, France, received the Pierre
Potier Award on behalf. It was handed over by
Frances Minister for Economic Regeneration, Arnaud Montebourg, and Yves Chauvin, winner of the
Nobel Prize in chemistry 2005. BASF was awarded
for its innovative paint application for car bodies
Integrated Process II.
BASF Receives the Pierre

Potier Award in France
BASF was awarded the Pierre Potier
prize 2013 within the Innovative
Processes category for its automotive paint application process called
Integrated Process II (IP II). This process for waterborne paint application to
car bodies is characterized by its particularly efficient and ecological procedure. The prize rewards innovations
in the field of chemicals and promotes
sustainable development. It was created eight years ago at the instigation
of the French Federation for Chemical
Sciences (FFC) and French Chemical
Industries Union (UIC) and placed under the supervision of Frances Minister
for Economic Regeneration.
The innovation of the IP II consists
in eliminating the second paint layer,
the primer coat and its baking phase. In
their place, two thinner coats are applied
directly to the cathodic e-coat without an

intermediate drying phase. The coating is
resistant to stone chipping and UV rays.
This approach has become established
at new automotive paint shops. BASF
develops new processes which are more
economic in terms of energy consumption and quantity of raw materials. The
Integrated Process II allows reducing the
quantity of paint used. It also helps to
decrease the CO2 emissions and energy
consumption by up to 20 percent, explained Yannick Pichot, BASF technical
manager basecoat color and formulation
in Clermont de lOise, France. CW
Index to Companies
This index gives the starting page for a department or feature with a significant reference to a manufacturer of paint, coatings, adhesives and sealants
Subsidiaries are indexed under their own names.
AkzoNobel..................................................................................8, 10, 40, 50, 77

APV Engineered Coatings.......................................................................... 30, 77
Axalta Coating Systems...................................................................10, 40, 46, 50
BASF......................................................................... 8, 10, 25, 30, 40, 50, 77, 82
Bronz-Glow Technologies................................................................................. 10
Cal-West Specialty Coatings............................................................................. 25
Diamond Vogel................................................................................................ 30
Dunn Edwards................................................................................................. 30
Hardide............................................................................................................ 30
H.B. Fuller....................................................................................................... 10
Hempel............................................................................................................ 30
IFS Coatings..................................................................................................... 10
International Paint........................................................................................... 10
Jotun................................................................................................................ 10
Nippon Paint.................................................................................................... 10
PPG.......................................................................................................10, 40, 50
Qualified Coating Services................................................................................ 10
Sherwin-Williams....................................................................................... 10, 30
Sikat................................................................................................................... 8
Taiho Paint....................................................................................................... 48
Valspar....................................................................................................... 10, 30
October 2013
Fresh Paint
Sherwin-Williams Completes Acquisition

of Comex U.S./Canada Business
The Sherwin-Williams Company has

completed the acquisition of the U.S./
Canada business of Consorcio Comex,
S.A. de C.V. Sherwin-Williams will pay
$90 million in cash and assume liabilities currently valued in the range of $75
million.
Sherwin-Williams and Comex remain
fully committed to securing regulatory
approval from the Federal Competition
Commission of Mexico for SherwinWilliams to complete the acquisition of
the operations of Comex in Mexico. To
that end, the Stock Purchase Agreement
was amended to extend the exclusivity
period to March 31, 2014.
Comex operations in the U.S. and
Canada consist of 314 company operated stores 234 in the U.S. and 80
in Canada and eight manufacturing sites five in the U.S. and three in
Canada. In addition, Comex supplies
paint and coatings products to approximately 1,500 external retail locations
in Canada. The company manufactures
and sells products under well-respected
brands such as Frazee, Kwal, Parker
Paints, General Paints, Color Wheel
and Para. Both Sherwin-Williams and
Comex place heavy emphasis on supplying high-quality architectural paints
and coatings products in the U.S. and
Canada, the company reported.
Chris Connor, chairman and CEO
of Sherwin-Williams, said, This is an
exciting step forward in our ongoing effort to bring these two respected companies together. The Comex business
model in the U.S. and Canada is a good
strategic fit for Sherwin-Williams and
will improve our ability to serve customers in some of our most important
geographic markets.
Axalta Coating Systems

Announces Cromax as
the New Brand Name for
DuPont Refinish
Axalta
Coating
Systems
recently
announced Cromax as the new brand

name for DuPont Refinish, a leading
global brand of automotive refinish systems. Along with a bold new logo that
visually conveys the spirit of the brand;
the launch of Cromax is part of Axaltas
on-going commitment to its customers to
be built for performance.
The Cromax name and vibrant logo
provide a fresh, new look to a superb
line of refinish products that enjoy tremendous loyalty among thousands of
body shop customers, distributors and
importers involved in the refinish business around the world, said Charles
Shaver, chairman and CEO of Axalta
Coating Systems. Cromax is already
an established, well-known product
name in our key markets. Today, were
elevating the Cromax name to embrace
a portfolio of products that together
will provide our customers with choices
to support them from the front of the
body shop to the back.
The Cromax family of brands promises improved productivity, backed by
products engineered for easy, quick
and accurate application, according to the firm. Cromax includes all
of the product lines that are part of
the DuPont Refinish franchise today
such as Cromax Pro, Chroma Premier,
ChromaBase and Centari. Everything
about the individual product lines will
remain the same.
The complete roll out of the new
Cromax identity across the full portfolio of products will take some time.
Recent announcement is the first step
in this process and more information
about Cromax will be communicated
throughout the remainder of 2013.
New Cromax product labels will begin
to appear in 2014 depending on location. In the meantime, all products,
color tools and other resources with
the DuPont Refinish name may continue to be used by importers, distributors
or body shop customers.
ACAs PaintCare Pilot

Program in Oregon Marks
its Third Anniversary
ACAs PaintCare pilot program in Oregon
marked its third anniversary in July, and
recently submitted its annual report for
the program to the Oregon Department
of Environmental Quality (DEQ). The
report details all the operational aspects
and successes of the programs third year,
including collection infrastructure, volume and disposition of paint collected,
program costs, and education and outreach activities.
In its third year, PaintCare maintained 100 collection sites, consisting

of both municipal and retail outlets,
with some new sites being added in
previously underserved areas. With
PaintCares infrastructure, 95 percent
of Oregon resident have access to a
permanent site within 15 miles of their
home. In addition, PaintCare continued its large volume direct pick-up
program for painting contractors, universities and other entities with large
volumes of postconsumer paint 31
pick-ups were conducted. As expected,
collection volumes increases moderately from Year 2, with 580,693 gallons of postconsumer paint collected.
This takes the Oregon program to over
1.5 million gallons collected since its
launch. As in previous years, most of
the latex was recycled into new recycled-content paint, and almost all
of the alkyd paint was used for fuel
blending. An independent financial
audit deemed the program financially
sound, with approximately $950,000
October 2013
Fresh Paint
in surplus to date. The Year

3 Oregon Annual Report is
available on the Oregon tab of
www.PaintCare.org.
In 2009, Oregon became the first state
in the nation to enact a law requiring paint

manufacturers to safely manage leftover
latex and oil-based paint from consumer
and contractor painting jobs. This historic
product stewardship legislation responds
to the issue of managing leftover paint the largest component of local household
hazardous waste collection programs.
ACA created the incorporated PaintCare
program on behalf of architectural paint
BASF Coatings Protect New Wind Turbine in Hamburg

Since mid-August, Hamburgs port has hosted a new inland wind
turbine whose rotor blades are nearly 60 meters long. BASFs
RELEST coatings make a crucial contribution to the longevity
of the turbine. They ensure high surface quality and protect the
glass-fiber reinforced plastic rotor blades from enormous stresses brought about by weathering, erosion and UV radiation, for
example. The turbine manufactured by Nordex has a 141-meter
high tower. The towers height, which is extraordinary for Hamburg, makes it especially productive.
The N117/2400 turbine provides a container terminal at the
port with up to 8.7 million kilowatt hours of electricity per year.
This is equivalent to the annual energy needs of nearly 2,000
four-person households in Germany. The rule of thumb is, the
higher the wind turbines tower, the greater the yield, which increases by 0.7 to 1 percent per meter of height. This means that
the wind turbines height, which is above Hamburgs average,
will pay off in terms of both economic and ecological efficiency.
The applicability and properties of BASFs coatings complement our technology very well. Pooling our competence allows
us to achieve first-class surface performance that is reproducible
and consistent.
Partnership for sustainable energy recovery worldwide
The partnership between Nordex and BASF was established in
June 2008. Nordex has installed multi-megawatt turbines using BASFs RELEST Wind industrial coatings product group at
many wind parks throughout Germany, for example in the states
of Hesse, Bavaria and Schleswig-Holstein. The two companies
have also teamed up for wind-turbine construction internationally, in countries such as Sweden, South Africa and Turkey. One
of the largest joint projects is the wind park installed in the U.S.
in 2012 that comprises 34 turbines. The next project to be undertaken by Nordex and BASF is a new medium-wind system.
The installation at the Hamburg port starts between late 2013
and early 2014.
Rotor blades have to withstand extreme stresses

In order for wind energy to pay off, it must be guaranteed that
the turbines production will be efficient but also that it will have
a service life of at least 20 years, said Wolfgang Kranig, head of
Postcoatings at BASF. For this reason, our paints are designed
both to provide efficient coating and to fully protect the rotor
blade surface from the enormous environmental stresses. At
speeds of up to 300 kilometers per hour at the blade tips, rain,
snow and hail attack the surfaces, which can lead to erosion. In
order for the rotor blades to be as aerodynamic as possible, the
surface finish must also be smooth and flawless.
Using robots to speed up coating
Prior to assembly in Hamburg, the turbines rotor blades were
coated in Rostock. In a highly automated process, Nordex applies BASF gelcoat and topcoat to the surfaces. The gelcoat
performs the function of a safety coat to make the finish resistant to impacts. The topcoat provides surface qualities such
as smooth flow and mat appearance. This prevents problems
such as airplane pilots being blinded by the reflecting sunlight.
The paintline in Rostock is set up to handle a rotor blade length
of 60 meters. Two application robots apply the coating simultaneously. Using robots makes application 50 percent faster
than application by conventional methods. The process has a
number of advantages. The uniform layer thickness allows us to
use materials economically, which makes it easy on the environment, explained Felix Losada, press spokesperson at Nordex.
October 2013
Imagination and practicality

create Ashlands innovative
coatings additives
Ashland Specialty Ingredients offers industry-leading

products in its Coatings product line. Ashland is a complete
additive provider of innovative solutions for waterborne architectural coatings,
including rheology modifiers, defoamers, surfactants, dispersants and biocides.
Have more questions on your mind? Call our Ashland representatives
at 800 345 0447 / 302 594 5000 or visit ashland.com/coatings
Aquaflow, Dextrol, Fungitrol, Jaypol, Natrosol, Nuosept, Strodex are trademarks of Ashland.
Registered trademark, Ashland or its subsidiaries, registered in various countries

Trademark, Ashland or its subsidiaries, registered in various countries
2013, Ashland
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Registered trademark, Ashland or its subsidiaries, registered in various countries
Trademark, Ashland or its subsidiaries, registered in various countries
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Fresh Paint
manufacturers, and in July 2010,

the paint industry kicked off the
PaintCare program in Oregon to
reduce paint waste, increase reuse and recycling, and safely dispose of
remaining unusable paint. Costs for safely managing leftover paint are incorporated in the purchase price of new paint.
ACAs PaintCare program is at the
forefront of the producer responsibility
movement, in which Oregon is a national
leader. Producer responsibility means
manufacturers take responsibility for reducing the lifecycle impacts of a product,
including internalizing the end-of-life
management costs, rather than having
government set up and fund collection
programs for waste products. In response
to the success of the Oregon Program,
legislation mandating the creation of
the PaintCare program has been enacted in six additional states since 2009:
California (2010), Connecticut (2011),
Rhode Island (2012), Minnesota (2013),
Vermont (2013) and Maine (2013). The
California program launched in October
2012, the Connecticut program launched
in July 2013, and program operations will
commence in Rhode Island, Vermont, and
Minnesota by July 2014 and in Maine by
July 2015.
The PaintCare program is expected
to result in the proper management of
millions of gallons of leftover paint each
year. Paint recycling is now more convenient throughout participating states
and many communities that were previously underserved for household hazardous waste services have a PaintCare
drop-off site available in their area for
paint. Partnering government programs
are realizing a direct financial savings
as PaintCare covers the cost of paint
transportation and recycling from their
programs.
Following submittal of PaintCares
inaugural report in 2011, DEQ recommended to the Oregon Legislature that
the PaintCare pilot program be made
permanent, echoed by ACA. This July, the
Oregon Legislature passed legislation to
repeal the sunset date on the states fouryear pilot industry paint stewardship program, and made the program permanent.
BASF to Build European

Production and
Competence Center for
Flooring and Waterproofing
Systems
By the end of 2014, BASF will have built
a new European center of expertise for its
flooring and waterproofing systems at the
BASF Coatings GmbH site in Oldenburg,
Germany. The company is investing in the
production and development of polyurethane and epoxy-based systems for flooring and waterproofing, together with
logistics, research, sales and service. The
investment is the next step in the development of these businesses, following the
sale of the CONICA Sports Surfaces business line and the Swiss Schaffhausen site
on July 1st, 2013.
Our new center in Oldenburg underlines our strategic and operational target
to expand and develop permanently and
sustainably our Performance Flooring
and Waterproofing segments. We are setting ourselves up for the future and want
to remain a reliable and innovative solution partner for our customers, said
Roland Nowicki, vice president at BASFs
Business Unit Construction Chemicals
Europe, to which the Performance
Flooring and Waterproofing segments
belong.
Oldenburg is very well positioned
thanks to the technical competence and
experience of its employees and its infrastructure, said Mark Pakowski,
Oldenburg site manager.
The Sherwin-Williams
Company Adds Chemsol as
North American Aerospace
Coatings Distributor
Sherwin-Williams has added a leading
aerospace coatings distribution partner
to its North American sales and service
network. The company announced it
has signed a distribution agreement with
Chemsol, a leading QPL manufacturer
and servicer with extensive GSA and
mil-spec operational experience. This
distribution expansion supports SherwinWilliams growth in the military and
commercial aviation sector and strengthens the overall nationwide service for its
expanding customer base.
H.B. Fuller Company To

Invest in a Packaging
Center of Excellence in
North America
H.B. Fuller Company will invest in a
Packaging Center of Excellence in North
America to address customers packaging
adhesives needs across a broad range of
applications, substrates and environmental conditions. Upon its opening in early
2014, the Packaging Center of Excellence
will be H.B. Fullers fourth center focused
specifically on customer collaboration.
With its wide variety and industryleading packaging adhesive offerings,
H.B. Fuller provides the full breadth
and depth of adhesives and engineering
services for end-of-line packaging, container labeling, flexible packaging, retailready packaging, handle and packaging
reinforcement and specialty packaging.
Along with the robust offering, the new
Packaging Center of Excellence will further enable collaboration efforts to help
brands continue to advance their packaging designs.
Packaging heavily influences consumer buying decisions and with the rise
of social media, all it takes is one negative experience to put brands on the defensive, said Peter Petrulo, business
director of packaging, North America,
at H.B. Fuller. As experts in packaging
adhesives, its our role to help protect
our customers product and ensure endusers have a positive experience with our
customers brand. That means staying on
top of industry trends so we can meet our
customers evolving business needs for
safety, sustainability, efficiency and new
packaging applications.
Dulux Paint Stores

Distribute PPGs Protective
and Marine Coatings
Products Across Canada
With the April 2013 acquisition of
AkzoNobels North American architectural coatings business by PPG Industries,
customers can now purchase PPG
Protective and Marine Coatings (PMC)
products at Dulux Paint stores across
Canada. This is the first time PPG PMC
products are available through stores in
Canada.
October 2013
Extend your Open-Time

with RHODOLINE OTE 500!
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inks and colorants.
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Phone: +1-800-973-7873
Fax: +1-609-860-0463
Europe
Phone: +33 (0) 1 53 56 50 00
Fax: +33 (0) 1 53 56 53 90
Asia Pacific
Phone: +65 - 6291 1921
Fax: +65 - 6394 3376
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Fresh Paint
PPG PMC products, such as

the Amercoat and PPG High
Performance Coatings product lines, are designed to protect and preserve customers assets in a
broad range of industries such as petrochemical, civil infrastructure, power and
marine applications.
We are pleased to provide Canadian
customers with access to our worldleading coatings products, said Joe
DiLecce, PPG Canadian zone manager,
protective and marine coatings. In
addition to our products, PPG PMC
provides exceptional coast-to-coast delivery and technical support.
PPG PMCs extensive Amercoat line
featuring PSX 700 polysiloxane topcoat is internationally recognized for its
ability to resist abrasion, sustain extreme
weather conditions and minimize rust,
DiLecce said. The patented polysiloxane
technology of PSX products, which offers
a wide color range and low volatile organic compounds (VOCs), is used around
the world to protect water towers, roller
coasters, bridges, storage tanks and other
steel assets.
For example, DiLecce said the Peace
Bridge connecting Fort Erie, Ontario,
and Buffalo, NY was coated in PSX 700
products more than a decade ago and still
looks good despite brutal winters and humid summers. Earlier this year, the topsides of the USS Freedom, the lead ship
of the U.S. Navys littoral combat ships,
were repainted using Amercoat 240 edgeretentive epoxy and PSX 700 coatings.
The PPG High Performance Coatings
line includes award-winning PITT-TECH
products, recognized in 2012 for their
role in helping restore and protect the
U.S. Capitol Dome in Washington, D.C.
Dulux Paint stores are distributing
PPG PMC products through nearly 250
locations across Canada, leveraging the
expertise of PPG PMC technical and
specification experts to serve customers,
allowing for quick and flexible delivery,
DiLecce said.
Dulux paints are sold in nearly 250
company-owned Dulux Paint Stores
across Canada serving the consumer
and professional markets. In addition, within the province of Quebec,
the strong regional BETONEL brand

is combined with the Dulux brand to
form 70 Btonel/Dulux Paint Stores.
No matter where the Dulux brand is
sold, it offers an extensive portfolio of
high-quality products and services to
the marketplace.
Nippon Paint China

Becomes Supplier of
Coating for U.S. Auto Parts
Nippon Paint Auto has announced that
its products have been adopted by U.S.
auto parts suppliers. As a result, Nippon
Paint China has become a supplier of
coatings for U.S. auto parts.
In addition, BKNP Automotive
Coatings (Shanghai) Co., Ltd. has celebrated its five-year anniversary.
It was established by Nippon Paint
China and Bollig & Kemper, a leader
in automotive and coating for plastic,
based in Germany. Annual sales growth
in China has been ten times more than
the sales growth in Europe. This is a
solid foundation for the future development of Nippon Paint Chinas automotive coating business.
As one of the only companies providing complete painting service for automobiles, Nippon Paint China has three
divisions to serve the China auto industry.
The divisions are: OEM automotive coatings, the auto refinishing painting business department, and BKNP Automotive
Coatings (Shanghai) Co., Ltd.
Michael Yang, president of industry
use (IU) of Nippon Paint China, said that
the cooperation of Nippon Paint China
and the American automotive industry is
having a good outcome.
According to the company, throughout five years of progress, BKNP
Automotive Coatings (Shanghai) Co.,
Ltd. has strengthened and improved
its understanding of European auto
companies such as Dongfeng PeugeotCitroen Automobile Ltd., based in
Wuhan in Hubei Province, BMW
Brilliance Automotive Limited, Beijing
Mercedes-Benz (China) Ltd., and
Changan PSA Automobiles.
Currently, BKNP has been presenting innovations such as the new IPP primerless technology. Under the technical
support of Nipsea Group, which manages all Nippon Paint companies in

Southeast Asia.
BKNP has developed the CyGlaz technology that enables the formulation of
high-quality paints with easy-care benefits for improved application, durability and quality of finish on automotive
coatings.
The PN1400 E-coat technology of
Nippon Paint was officially launched in
March 2013.
Oklahoma City Based

Qualified Coating
Services Announces FAA
Repair Station Approval
Qualified Coating Services, a sister
company of U.S. coating manufacturer
CeralUSA, has announced that the Federal
Aviation Administration has approved its
coating operation and assigned it Repair
Station Certificate No. 6CVR217C.
QCS has been formed to offer a
choice to those companies forced to
procure proprietary aluminum-ceramic
cold section coating services from
sole source suppliers. QCS will offer
application of CeralUSAs line of environmentally friendly materials as well
as other traditional corrosion protection products.
QCS will market its coating services
to engine manufacturers such as Pratt
& Whitney, General Electric, Siemens
and their supplier base, to independent
service shops, and to the Department of
Defense. QCSs Oklahoma City facility
has been equipped with the latest in environmentally compliant coating application equipment such as temperature
and humidity controlled spray booths,
walk-in, air circulating, electric ovens,
and vibratory polishing machines.
Our goal is to provide high quality
coatings at an affordable price within a
reasonable and reliable delivery time,
said Suzanne Bodger, managing partner
of Qualified Coating Services and its sister company, CeralUSA, LLC. Weve listened to our customers. Their message is
clear: deliver good parts within the shortest possible timeframe. Weve made that
our priority.
October 2013
Troys advanced materials protection and surface enhancement technologies provide

maximum efficiency and value by delivering higher performance at lower use levels. With
one of the broadest product lines in the industry combined with superior technical service,
Troy can custom develop the most cost-effective solutions, enabling formulators to meet
performance objectives and improve cost savings.
To learn how Troy is the Key to Innovation, Performance, and Value, contact your Troy
representative and ask how Troy dry film preservatives, wet-state preservatives, and performance
additives are adding value in the industry today. Visit www.troycorp.com for more information.
Troy Corporation 8 Vreeland Road Florham Park, NJ 07932 USA tel +1.973.443.4200 fax +1.973.443.0843
Results of U.S. Architectural Coatings Industry Research Report Which Compared Business
Trends in August 2013 vs. August 2012
Each month, Northcoast Research surveys a large sample of
paint retailers throughout the U.S. to get a sense for current
business trends. Please note that of the three primary architectural coatings channels (paint stores, home centers, and retail
distributors), this survey is primarily reflective of the distributor
channel which tends to see volume growth less than the industry; therefore, we view the results as a directional indicator more
so than absolute industry volumes. For inquiries regarding this
report please contact Kevin Hocevar at 216-468-6924 or kevin.
hocevar@northcoastresearch.com.
Architectural Coatings Sales
Volumes Up 2.5% in August vs. Last Year
According to industry participants, average sales volumes in
August rose 2.5% year-over-year following a slight slowdown in
growth of 0.8% in July, and momentum picked back up where
it left off from the 2.3% growth seen in June. Coatings volumes
improved in August as a result of underlying strength in the U.S.
housing market coupled with more normalized weather conditions compared to challenging weather patterns seen throughout most of 2013. Overall, 68% of respondents witnessed an increase in volumes vs. only 18% that saw volumes decline, which
averaged out to 2.5% volume growth and a net increase of 50%.
Price of Paint from Suppliers
Paint Prices Up vs. Last Year but Growth Slows
57% of contacts noted a year-over-year increase in the cost of
a gallon of paint from suppliers in the month of August as our
paint price index increased 1.0%. This compares to a year-overyear increase of 1.5% and 2.1% in July and June, respectively.
Price increases issued by paint manufacturers in 2012 as a result
of recovering raw material inflation are starting to anniversary
and thus year-over-year price increases are becoming less pronounced, a trend that is likely to continue.
We believe the trend of flat pricing will be sustained as 86% of

respondents reported that there have been no price increase
notifications issued from paint suppliers at this time.
Raw Materials TiO2 Prices appear to be Bottoming Out
Throughout 2013, titanium dioxide (TiO2) has been on a downward trend but our research suggests a floor is being reached.
Propylene prices have been rebounding since April; however,
they are still below highs seen in February. TiO2 manufacturers have recently issued price hike announcements although our
data suggests these increases are not sticking. With that said,
TiO2 inventories are beginning to become more balanced and
as utilization rates increase, we would not be surprised to see
successful price increases by the end of 2013.
Paint Inventory Levels Inventories Remain Fairly Balanced
81% of respondents stated that current paint inventory levels
at their location are in-line with current business conditions and
they are maintaining current levels of purchasing activity. Only
7% of contacts noted that current paint inventory levels are too
high while the remaining 13% of participants revealed that paint
inventory levels were too low in August. Overall, we believe that
inventories are well aligned with current demand levels.
3 Month Outlook
Outlook Strong with Improvement from July
Our proprietary Architectural Coatings Outlook Index reached a
0.57 for the month of August compared to a level of 0.30 in July.
Please note that the highest possible reading is +2 (indicating all
contacts have a very positive outlook) and the lowest possible
reading is -2 (indicating all contacts have a very negative outlook. A reading of 0.57 is a positive translation as it represents an
improved outlook from July and indicates that contacts within
the industry maintain a favorable outlook and are anticipating
business to improve from current levels.
Northcoast Research Time Series

Index
March
April
May
June
July
August
Volume (vs. prior year)
1.3%
1.8%
2.0%
2.3%
0.8%
2.5%
Price (vs. prior year)
1.5%
1.5%
2.0%
2.1%
1.5%
1.0%
% Contacts Expecting a Price Increase
28%
18%
17%
17%
17%
14%
Outlook
0.85
0.68
0.43
0.70
0.30
0.57
October 2013
BASF opened a new production plant for

concrete admixtures in Kazan, Russia.
Together with the facility inaugurated
in Podolsk near Moscow in 2012, BASF
now supplies the Russian construction
sector with a broad range of concrete admixtures from two production sites. This
enables BASF to even better meet the specific requirements of its customers in the
growing Russian market.
Russia is an extremely attractive
market for our business. We anticipate
above average growth in the Russian construction industry in the coming years.
Our investment in an additional production plant enables us to support our customers in Russia even more flexibly and
efficiently, said Tilman Krauch, head of
BASFs Construction Chemicals division.
At its Kazan site, BASF manufactures
20 varieties of concrete admixtures, including latest generation products based
on polycarboxylate ether (PCE) technology. Production focuses on innovative admixtures for accelerated concrete curing
and prolonged workability even at low
temperatures. Specifically geared toward
supporting the Russian construction sector, these admixtures can, for example,
help to extend construction phases even
during longer cold spells. When formulating admixtures, the BASF experts factor
in the properties of the regional cement
and other regional concrete raw materials, thereby providing their clients with
tailored solutions. In addition, the concrete admixtures are specifically adjusted
to their respective areas of application
which include ready mix concrete, precast concrete elements, road pavings, and
manufactured concrete products such as
paving stones. A dedicated laboratory ensures quality and analyzes raw materials
and finished products locally.
Our new production facility in
Kazan enables us to supply highest grade
European standard concrete admixtures
to construction companies throughout
the Russian Republic of Tatarstan and
the entire Volga District, said Sergey
Vetlov, head of the Russian Construction
Chemicals subsidiary of BASF, OOO
BASF Stroitelnye Sistemy. Kazan is the

economic center of a region with an excellent infrastructure. Also, Kazans central location facilitates a quicker and
more flexible response to requests from
Russias east. Russian construction companies are increasingly asking for high
performance concrete for the realization
of projects across the countrys highly
October 2013 www.coatingsworld.com
Fresh Paint
BASF Opens Production

Facility for Concrete
Admixtures in Kazan, Russia
diverse climate zones from

Kaliningrad to Vladivostok.
Thus, the demand for admixtures from BASF is also on the
rise. There are excellent preconditions,
now, in BASF Construction Chemicals
Russias tenth year of operation, for establishing an additional production facility here, he added.
Coatings World | 19
Fresh Paint
AkzoNobel Retains
DJSI Number One
Ranking
AkzoNobel has again been

ranked in the number one position on
the influential Dow Jones Sustainability
Indices (DJSI), heading the newly named
Materials industry group (previously the
Chemicals supersector).
According to the firm, the latest listing
underlines the companys commitment to
continuous improvement and represents
the eighth consecutive year of top three
rankings.
We are delighted and extremely
proud to once again be placed first in
such a prestigious and influential ranking, said AkzoNobel CEO Ton Bchner.
Sustainability is fundamental to our
strategy of connecting value creation to
resource efficiency and maintaining our
DJSI leadership status underscores our
belief that sustainability is business and
business is sustainability.
He added that the companys employees deserve huge credit for helping
to make sustainability an integral part of
AkzoNobels business activities and company culture. Everyone should be proud
of what we have achieved in being ranked
first for the last two years, he said.
Together, we are working hard to better understand the changing needs of the
global marketplace, which in turn drives
the development of innovative technologies that meet our customers needs.
Bchner went on to say that despite
the success, more improvements are
needed because the company is determined to accelerate the pace of its commitment in order to take advantage of
sustainable growth opportunities. This
will involve entering into even closer
partnerships with customers and suppliers to help drive sustainable innovations,
he explained. We must also remain fully
focused on further improving our performance in order to take the next major
leap forward on our journey to creating
more value from fewer resources.
Regarded as one of the worlds foremost sustainability indices, the DJSI
World Index benchmarks the sustainability performance of leading companies based on environmental, social and
economic performance, including forward-looking indicators.

It assesses various criteria, including
supply chain management, operational
eco-efficiency, product stewardship, human capital development and occupational health and safety.
Advent International Sells

Deutek to Axxess Capital
Private equity firm, Advent International
has sold Deutek, Romanias largest manufacturer of decorative paints and coatings to Emerging Europe Accession Fund
(EEAF), the third private equity fund
managed by Axxess Capital. The value of
the transaction was undisclosed.
Advent acquired Deutek in July 2005
and under its ownership has become a
market-leading player in Romania by
expanding its product offering, brand
portfolio and distribution channels. The
company is headquartered in Bucharest
and has a strong presence in all of the
major national construction materials and decoration stores and a significant regional presence in neighboring
countries such as Ukraine, Bulgaria and
Moldova. Advents shared vision of sustainable growth over the last nine years
successfully shaped Deutek and positively influenced the Romanian competitive
decorative paints industry.
Founded in 1993, Deutek originally imported its paints from Germany,
switching to local production in 1998.
Since then, leading brands such as
Danke!, Oskar and Superweiss continuously imposed new quality standards
driven by innovative research and the latest technological updates.
Eitzen Chemical to Use

Jotuns Hull Performance
Solutions on Two of it
Chemical Carriers
Eitzen Chemical A/S will use Jotuns
Hull Performance Solutions (HPS) on
two of their largest chemical carriers.
The first vessel, Siteam Discoverer, applied SeaQuantum X200 to the hull at
the COSCO Dalian Shipyard in China in
May, while the next vessel will dock in
October later this year.
Through several years of measuring
our vessels performance, we recognize

that the correct choice of antifouling is
one of the low hanging fruits when it
comes to increasing our vessels energy
efficiency, said Rasmus Kjaer, general
manager technical for Siteam Discoverer
at Eitzen Chemical.
Eitzen Chemical is aware of its environmental responsibility and we strive
to comply with and maintain high standards in order to reduce the environmental impact from our operations. We
are therefore excited to see the first hull
performance measurements on the two
vessels and the effect the coating has had
on their fuel consumption, emission and
operating efficiency, Kjaer added.
In 2011 Jotun launched its Hull
Performance Solution (HPS) - consisting of a top of the range antifouling
(SeaQuantum X200), a reliable and
transparent method for measuring the
impact of the antifouling on vessel energy
efficiency as well as a no-cure-no-pay
business model.
Jotuns Hull Performance Solution
with its SeaQuantum X200 antifouling
has been designed to maximize vessels
hull performance and thereby optimize
their energy efficiency. According to the
company, the technology gives both an
optimized initial smoothness and long
term performance, enabling shipping
companies to reduce their fuel consumption and emission of green-house gases.
Compared to market average antifouling,
SeaQuantum X200 is expected to deliver
an improvement in propulsion efficiency
by 15 percent on a ship that maintains its
speed over 60 months.
With HPS we can confidently state
that Jotun has the markets best value
proposition to companies operating deep
sea vessels. The effect of any vessels hull
performance will directly impact our
customers profitability and emission of
greenhouse gases. We are committed to
deliver excellence across the value chain
to our customers enabling them to operate more effectively and thereby become
more competitive, said Geir Boe, vice
president Jotun Marine Coatings.
October 2013
The Valspar Corporation and the PGA

TOUR have entered into a four-year
agreement for Valspar to become the title
sponsor of the Tampa Bay areas professional golf tournament on the PGA
TOUR.
Named the Valspar Championship,
the tournament will be contested March
13-16, 2014 on the Copperhead Course
at Innisbrook, a Salamander Golf & Spa
Resort in Palm Harbor, FL. The Valspar
Championship will be the third of four
straight tournament weeks in Florida.
In addition to the sponsorship, Valspar
will join the PGA TOURs Official
Marketing Partner program and receive
the exclusive designation as Official
Paint Supplier of the PGA TOUR and
Champions Tour.
The PGA TOUR and the tournaments
host organization, Copperhead Charities,
also announced that BB&T Corporation,

a leading financial services holding company headquartered in Winston-Salem,
NC, has signed a four-year agreement to
become the tournaments local presenting
sponsor.
We are very pleased to announce
these multi-year agreements and look
forward to working closely with The
Copperheads to help Valspar become fully integrated with the tournament as the
title sponsor and BB&T as local presenting sponsor, said Andy Pazder, chief of
operations for the PGA TOUR.
Headquartered
in
Minneapolis,
Valspar is a leading global provider of
paint and industrial coatings, offering a
broad range of coatings solutions, including consumer paint products that are marketed under the Valspar Paint and Cabot
brands. Valspar Paint views the PGA
TOUR partnership as an opportunity to
showcase its industry-leading paint products. In partnership with Copperhead
Charities, Valspar is also furthering its
Fresh Paint
Valspar Commits to FourYear Title Sponsorship of

PGA Tour Event in Tampa
Bay
commitment to enhancing the

quality of life in the communities it serves by ensuring that
proceeds from the tournament
benefit causes aligned to affordable housing and urban renewal. The PGA TOURs
viewership and demographics also further
enhance the reach of Valspars brands as
PGA TOUR tournaments are broadcast
in 225 countries and territories.
Valspar is pleased to become title
sponsor of a classic tournament that will
provide a unique platform to connect our
brand with the PGA TOUR, which consistently produces some of the most exciting
and memorable golf tournaments in the
world, said Gary Hendrickson, Valspars
chairman and CEO. Partnering with the
PGA TOUR and Copperhead Charities,
we are proud to be doing our part to generate significant support for charitable
causes important to Valspar. The timing
of the event couldnt be better as we look
forward to kicking off the unofficial start
of painting season.
Coatings World | 21
Fresh Paint
BB&T, with financial centers

in 12 states and Washington,
D.C., is looking to strengthen its visibility and position
in the Tampa Bay and Gulf Coast regions through the tournament. BB&T is
also the local presenting sponsor of the
Wyndham Championship PGA TOUR
event in Greensboro, N.C.
This is a premier tournament at a
world-class facility and BB&T is delighted to enter into this partnership which
helps local organizations that benefit
from Copperhead Charities, said Ken
Coppedge, BB&T West Florida Region
President. BB&T is committed to help
keep this event in the Tampa Bay area.
The Valspar Championship has been
part of the PGA TOUR schedule since
2000.
We are excited to partner with
Valspar as our new title sponsor and
BB&T as local presenting sponsor to
continue a proud history of supporting
area charities and delivering the very
best in professional golf to benefit Tampa
Bay through the Valspar Championship,
said Larry Morgan, general chairman of
Copperhead Charities.
Domestically, Golf Channel and
NBC Sports will televise the Valspar
Championship. Kevin Streelman is defending champion.
IFS Coatings Launches New

Logo and Website
IFS Coatings, a manufacturer of powder
coatings, has launched a new logo and
website. According to the company, the
new logo builds on the companys unique
position and history while extending its
branding in new markets.
IFS Coatings (ifscoatings.com) new
website features improved design, function, and performance.
International Paint Sees

Significant Uptake in
New Fouling Control
Technologies
International Paint announced that its
two latest hull-coating technologies have
already made a significant impact on the
market within months of their launch in
March. Designed to address the industry issues of predictability in antifouling performance not seen since the days
of tributyltin and the difficult issue of
slime fouling on ships hulls, the two new
technologies - Intercept 8000 LPP and
Intersleek 1100SR - were launched to
improve vessel operating performance,
increase efficiency and reduce fuel costs
and emissions.
Since March 2013, Intersleek 1100SR
has been applied to 52 vessels with 45
contracted and 27 under negotiation
across all main classes, including container, cruise, LNG, Ro-Ro, and tanker
vessels. Intercept 8000 LPP has been applied to 44 vessels with 10 contracted and
a further 32 currently in the pipeline, and
has seen significant take-up with containers, proving the expectation that this
is aimed at being the most eco-efficient
product for this class.
Paul Robbins, marine marketing director at International Paint said: The
popularity of Intercept 8000 LPP and
Intersleek 1100SR so soon after their
launch reflects the growing awareness of
the economic importance of underwater
hull condition, driven by sustained high
bunker prices, lack of liquidity in the
market and increasing environmental
regulation.
Using innovation to meet these challenges, as well as the drive to create more
sustainable operations is rapidly becoming a strategic priority for businesses. It is
also clear that customers want access to
a choice of products, and a broad range
of fouling control solutions that provide
increasing and scalable levels of eco-efficiency benefits depending on their budgets and commitment to sustainability,
he said.
Advanced hull coatings are the most
widely used eco-efficiency technology
within the shipping industry, Robbins
continued. And as a market leader, it is
our mission to introduce new innovations
and technologies that drive operational,
cost and environmental efficiencies for
our customers and help guide them
through the sustainability cycle.
Intercept 8000 LPP is a new patented
biocidal antifouling revolutionizing predictability in hull coating performance
and Intersleek 1100SR is the industrys

first patented biocide free slime release
technology, helping solving the markets
$28.6 billion slime challenge.
Based on
LUBYON technology,
Intercept 8000 LPP, provides customers with consistent and predictable linear polishing, enabling ship owners and
operators to plan and budget effectively
throughout the dry-dock cycle of the
vessel.
The unique LUBYON technology
gives the coating a superhydrophilic
surface. When the coating is immersed,
the seawater has a lubricating effect, resulting in less friction. This reduces drag
and increases vessel efficiency giving average fuel consumption and associated
emissions savings of 5 percent annually
compared to typical controlled depletion
polymer antifoulings. The coating also
swells on contact with seawater, helping
to smooth out imperfections and potentially further reducing drag.
LUBYON technology also reacts with
seawater via a constant active zone releasing only the optimum amount of biocide
over the scheme life to control fouling
settlement. Critically, this biocide release
rate is largely unaffected by seawater
temperature meaning Intercept 8000
LPP has total trading flexibility and can
operate across global trading routes and
through all seasons. Unlike typical silyl
and metal acrylate antifoulings Intercept
8000LPP replicates the linear polishing of
the benchmark tributyltin based coatings
meaning total predictability with the polishing rate remaining constant throughout the in service period.
Designed for the deep-sea market at
newbuilding and maintenance and repair, the coating has been extensively
monitored with in service performance
validated on multiple vessel types including containers, tankers, bulk carriers and
LNGs representing over 4 million dwt.
In March 2013, International Paint
also launched Intersleek1100SR, the
shipping industrys first biocide free, fluoropolymer technology that tackles the
markets age-old slime challenge. Slime,
a complex, varied and dynamic organism
which begins to colonise surfaces as soon
as they enter the water, has been proven
October 2013
Ahead in tinting
for over 30 years.
Conclusive evidence. 30 years of experience in the tinting business
means you are getting our expertise in every color you see. And as industry
frontrunner in no- and low-VOC colorants, dispensers and software we
are geared up for the next 30 years. Want to know more about tomorrows
tinting solutions? Visit www.cpscolor.com/next30yrs today!
Fresh Paint
to have an adverse effect on the

efficiency of all vessel types.
According to a recent formula produced by Michael P.
Schultz, Professor, Department of Naval
Architecture & Ocean Engineering, US
Naval Academy, at todays bunker prices,
the effects of slime potentially costs the
shipping industry 44 million extra tonnes
of bunker fuel, $28.6 billion in additional
fuel costs and an extra 134 million tons
of CO2 emissions every year.
Designed for all commercial vessels
even when slow or ultra slow steaming,
new Intersleek 1100SR slime release technology delivers outstanding macro and
micro fouling control with good static
resistance even in warm waters. Slime
that can build up during static periods
is released by the movement of the vessel through water. This has been achieved
by the new patented fluoropolymer in
Intersleek 1100SR which has been developed by enhancing the slime resistant
polymer groups used in earlier generations of Intersleek technology creating

new surface chemistry that specifically
resists the adhesion of slime.
The technology is the culmination of
comprehensive research to understand
slime growth. The development of the
new polymer included a three year fundamental research programme involving
a multi-discipline team of marine biologists, hydrodynamicists and polymer scientists. The team was supported by world
renowned independent academic institutes, four years of laboratory testing and
in service, full vessel performance data,
from some of the worlds leading ship
owners and operators.
AkzoNobel to Streamline
Structure and Office
Footprint in Germany
Following the recent announcements of
plans to divest both its Building Adhesives
business and Decorative Paints stores in
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Germany, AkzoNobel has informed employees of its intention to streamline its

organizational structure in the country.
The proposals involve reducing the
number of office locations from eight
to three by the summer of 2014. The
three offices will be based in Cologne,
Hamburg and Stuttgart.
By bringing office-based management
and supporting staff together in fewer locations and better aligning them with the
needs of our businesses in Germany, we
aim to improve our operational effectiveness as well as lowering overheads, said
AkzoNobel Executive Committee member Werner Fuhrmann.
Currently, office employees working
for diverse business units and the country organization are based in eight office
locations spread across Germany. This
highly fragmented footprint is the result
of various mergers and acquisitions that
have occurred during the years.
AkzoNobels main offices in Germany
will be sited at a new location in Cologne,
providing workspaces for approximatley
250 people. Sales offices in the north and
south of the country will be consolidated
in Hamburg and Stuttgart. The company
expects to have completed the move by
summer 2014.
The need to further streamline our
organizational structure in Germany has
become increasingly clear in light of recent
developments, continued Fuhrmann.
This June, AkzoNobels Decorative
Paints business in Germany announced
plans to divest its network of more than
70 stores for professional painters, having determined it can better cater to this
market by focusing distribution through
independent wholesalers.
In August, AkzoNobel agreed to sell its
Building Adhesives business to Sika AG.
Nearly two thirds of Building Adhesives
approximately 550 personnel are based
in Germany. Going forward, AkzoNobel
will align the supporting management
and staff functions for the country with
the organizations changing dimensions.
When completed, these developments
will result in a reduction of more than 25
percent in the total number of personnel
employed by AkzoNobel in Germany to
approximately 2,600.CW
October 2013
Patents
BASF Coatings Japan

Patents Paint Composition
U.S. 8,536,274 B2
BASF Coatings Japan Ltd. has been granted
a patent for a clear paint composition comprised of an acrylic copolymer comprised
from 35%-50% weight caprolactone structural units, based on the resin solid fraction,
a hydroxyl group number of from 200-340
mg KOH/g and a weight average molecular
weight of from 5,000-15,000, and a nonyellowing type polyisocyanate compound,
wherein the isocyanate group of the component is included in a proportion of from 0.52 equivalents per one equivalent of hydroxyl
group of the component, and wherein the
paint composition is hardened solely by
baking, not hardening by ultraviolet radiation, such that the Youngs modulus of the
hardened paint film obtained from the paint
composition is not more than 1.5 GPa, the
molecular weight of intercrosslinking of the
cured coating film (Mc) is not more than
350 g/mol, and the glass transition temperature (Tg) of the hardened paint film is at
least 65 C.
Huntsman Patents Coating

System
U.S. 8,263,687 B2
Huntsman International LLC has been
granted a patent for a curable composition comprised of an epoxy resin containing on average more than one epoxy group
per molecule; and as curing agent, a hybrid
hardener; wherein the hybrid hardener is a
blend of an aminic compound selected from
the group consisting of aliphatic amines,
cycloaliphatic amines, araliphatic amines,
imidazoline group-containing amidoamines
based on mono- or polybasic acids, adducts
of said amines or amidoamines and glycidyl
compounds, and adducts of said amines
or amidoamines and cyclic carbonates,
wherein said aminic compound contains,
on average per molecule, at least two reactive hydrogen atoms bound to nitrogen atoms; and a polyphenol novolac, wherein the
polyphenol novolac is present in an amount
of from 30%-45% by weight, based on
the total weight of the blend; wherein the
hybrid hardener is a liquid having a viscosity

lower than 20,000 mPas at a temperature
of 205 C; and wherein the curable composition is a protective coating curable at
a temperature of from about 5 C to approximately 50 C.
U.S. 8,263,231 B2
Cal-West Specialty Coatings, Inc. has obtained a patent for a composition for the
formation of a peelable protective coating
on a surface, the composition is comprised
of a liquid aqueous mixture or solution
comprised of a polyvinyl butyral film former; an extender; a zinc oxide; a surfactant;
and a thickener; wherein the mixture or solution does not include a polyurethane, and
wherein the coating formed by drying the
composition on a surface is removable by
mechanical peeling.
alloy comprised of more than 50% by weight

Fe plus Cr, Mo, W, Mn, Si, B and C having
a critical cooling rate for metallic glass formation of less than 105K/s and a melting
point in the range of 800 C-1,500 C; and
thermally depositing the multi-component
alloy onto at least a portion of the substrate
to form a protective coating, wherein the
protective coating includes Fe phases along
with combinations of carbides, oxides and
borides and is a metallic glass wherein at
least a portion of the alloy has a combination of structural association sizes according
to the following: (i) 5 to 100 Angstroms, (ii)
10 to 150 nm, and (iii) 150 nm to 1000 nm
wherein the size range of 150 nm to 1,000
nm is present at a level of at least 50% by
volume of the protective coating, the coating has a hardness of 64 to 80 Rockwell C,
and the interface between the substrate and
the multi-component alloy exhibits a bond
strength in the range of 5,000 to 10,000 psi.
Coatex Patents Method for

Dispersing Alkyd Reins with
Associative Polymers
USG Interiors Patents

Formaldehyle-Free Coating
for Panels
U.S. 8,263,699 B2
Coatex S.A.S. has been awarded a patent for a method comprised of blending
a polymer comprised of, in polymerized
form: (meth)acrylic acid, a (meth)acrylic
ester, and at least one hydrophobic monomer, with at least one alkyd resin and water to obtain a blend; adjusting the pH of
the blend to a value greater than six, to obtain a dispersion of the blend in the water;
and then) precipitating the dispersion by
adjusting the pH to a value less than six.
US 8,536,259 B2
USG Interiors, LLC has been awarded a
patent for a curable, formaldehyde-free
coating composition comprised of a composition comprised of a polyacid copolymer
comprised of at least two carboxylic acid
groups, anhydride groups, or salts thereof,
a hydroxyl group-containing compound
bearing at least two hydroxyl groups as an
independent compound or incorporated
into the polyacid copolymer backbone and
a phosphorus-containing catalyst; andncalcium aluminosilicate powder having a total
alkali content of less than about 2% weight
based on the total weight of the calcium aluminosilicate powder, a median particle size
of approximately 250 microns or less and
a surface area from approximately 1 m2/g
to 3 m2/g, wherein the ratio of the number of equivalents of the carboxylic acid
groups, anhydride groups or salts thereof to
the number of equivalents of the hydroxyl
groups is from 1/0.01-1/3. CW
Peel-Off Coating
Composition
NanoSteel Patents
Protective Coatings for
Concrete Delivery Systems
U.S. 8,535,764 B2
The NanoSteel Company, Inc. has been
granted a patent for a method of coating a
concrete delivery component comprised of
providing a substrate comprised of aluminum, for a concrete delivery component having a surface; providing a multi-component
Coatings World | 25
Market Reports
Global Colorants Market is Projected to Grow
According to a new report from Markets

and Markets, the global colorants market
is projected to grow at a CAGR of 3.6
percent from 2013 to 2018 and reach 11
million metric tons by 2018. Asia-Pacific,
with its thriving economies and rapidly
expanding manufacturing bases, is expected to experience highest consumption during the next five years.
The major driving factors of this market are growth in end-user industries,
rising demand for high performance
pigments (HPP) and rising preference
towards environment-friendly products.
Colorants have a large number of applications ranging from paints and coatings,
textile, construction, printing inks, and
plastics. The paints and coatings industry is recording significant growth due to
growing infrastructure. According to the
industry estimates, the global demand for
paints & coating is anticipated to grow
at a CAGR of 5.4 percent during the next
five years. Printing ink is another application of the colorants market. The demand
for printing ink is driven by various factors such as technological developments
and increasing demand for digital inks.
The factors restraining the growth of
this market are raw material price volatility, its global over capacity, and environmental concerns. Some of the trends
witnessed in this market are shifting of
the manufacturing facilities from U.S.
and Europe to India, China, and Taiwan
and the rising preference towards ecofriendly products.
In the colorants market, Asia-Pacific
accounts for the largest share. This region
is one of the key markets for dyes and
pigments production. In the Asia-Pacific,
India and China are the important countries contributing towards the growth of
this market.
The market has also been segmented on the basis of product types - dyes
(reactive dye, disperse dye, sulfur dye,
VAT dye, acid dye, direct dye, basic
dye, and others), organic pigments (azo,
phthalocyanines blues and greens, and

high performance pigments), and inorganic pigments (titanium dioxide, iron
oxide, and others). These segments have
been discussed in detail and a comprehensive view and forecast is provided for
each category.
This report studies and forecasts the
colorants market till 2018. The market is
further segmented and estimated for significant regions such as North America,
Europe, Asia-Pacific, and Rest of the
World that include key growth regions
such as China and India. Market estimations have been provided in terms of
consumption volume (tons) and market
revenue ($Million). The global as well as
regional markets have been segmented
for each product type by applications.
They have used various secondary sources such as Companys Annual
Reports, Organizational Websites, and
Databases to identify and collect information useful for this extensive commercial study of colorants. The primary
sources - selected experts from related
industries and selected suppliers - have
been interviewed to obtain and verify
critical information as well as to assess
the future prospects of colorants.
They have also profiled leading players of this industry with their recent developments and other strategic industry
activities. Key participants in the global
colorants market include Kiri Industries
Ltd (India), Clariant International Ltd
(Switzerland), BASF (Germany), Cabot
Corp. (U.S.), CPS Color AG (Switzerland),
DIC Corp. (Japan), E.I. Du Pont De
Nemours & Co. (U.S.), ECKART GmbH
(Germany), Flint Group (Luxembourg),
Heubach GmbH (Germany), Huntsman
Corporation (U.S.), Kronos Worldwide
Inc. (U.S.), Lanxess AG (Germany), Cristal
(Saudi Arabia), Rockwood Holdings
Inc. (U.S.), Zhejiang Longsheng Group
Co. Ltd (China), Sudarshan Chemicals
(India), Tronox Ltd (U.S.)., The Shepherd
Color Company (U.S.).
TMR Analyzes Succinic Acid

Market
According to new report from
Transparency Market Research (TMR),
high production costs associated with petroleum-based succinic acid is a key challenge for industry participants leading to
enhanced focus on the development and
commercialization of bio-based succinic
acid. However, with the advent of bio-derived succinic acid, the cost of production
is expected to decline,which is expected
to further fuel the demand for succinic
acid globally. Bio-based succinic acid is
gaining popularity due to high degree of
government intervention to reduce industrial waste and air pollutants.
This report caters to the extensive
study of the global succinic acid market.
It covers the demand for succinic acid
in various regions that are broadly categorized as North America, Europe, Asia
Pacific and Rest of the World (RoW).
The study delineates major factors driving and restraining the global demand for
succinic acid and their impact over the
forecast period. The study segmented the
succinic acid market on the application
level and also provides the forecast for
each sub segment. The study covers forecast and estimates of global succinic acid
demand in terms of revenues and volumes
from 2012 to 2018.
Major succinic acid applications elucidated in this study includes 1,4 butanediol, polyurethane, plasticizers, resins,
coatings, dyes & inks, pharmaceutical,
food, cosmetics, solvents and lubricants,
se-icing solutions, and others. Resins,
coatings, dyes & inks have been dominating the global succinic acid market and
are anticipated to continue to override
over the next five years. 1, 4 BDO is anticipated to grow at a fastest rate through
2018. Polyurethane is expected to be second fastest growing outlet for succinic
acid. The report also provides in-depth
study covering the key business strategies
and recent development of major players
October 2013
New Functional Coatings

Provide Under-Appreciated
Business Opportunities
Advances in materials science and nanotechnology have created several new
functionalities in coatings, going beyond
their original basic protective and decorative attributes, according to a recent
report from Lux Research. However,
mismatched perceptions among coating
developers and potential customers still
remain, slowing rapid market adoption.
Functional coatings offering benefits
such as antimicrobial in medicine, selfhealing in infrastructure, hydrophobic in
electronics, and photocatalytic ihn construction deliver value over and above
the basic decorative and protective
functions.
Functional coatings can significantly enhance the value proposition of the
end product but qualification time, cost
and durability requirements often temper these benefits, said Aditya Ranade,
Lux Research senior analyst and the
lead author of the report titled, Beyond
Protection: Scouting for Hot Spots in the
Emerging Functional Coatings Market.
Lux Research analysts examined
four coating functionalities hydrophobic, antimicrobial, photocatalytic, and
self-healing for their applicability and
disruptive potential, and assessed 53 innovative small- to medium-sized developers. Among their findings:
Self-healing is the most disruptive, but
under-appreciated. Elastic clearcoats can
repair scratches to automotive components,
and mechano-responsive polymers offer
game-changing functionality with their ability to anticipate cracks before they appear.
However, most industries rate self-healing
coatings as only moderately disruptive,
pointing to missed opportunities.

Nanogate, Diamon-Fusion show commercial mettle in hydrophobic coatings.
Besides solid technical value, both Nanogate
Technologies
and
Diamon-Fusion
International boast solid partnerships and
positive momentum. The two firms topped
Lux Researchs rating of hydrophobic coating developers, and are strong targets for
aerospace, sporting goods, and automotive
industry players, which see hydrophobic
coatings as impactful.
Strong market pull exists for antimicrobial coatings. Hospitals, food processing facilities, animal housing and
childrens centers have a clear motivation
to reduce spread of diseases. Hence, antimicrobial coatings are seen as highly disruptive in the medical industry.
The report, titled Beyond Protection:
Scouting for Hot Spots in the Emerging
Functional Coatings Market, is part of
the Lux Research Sustainable Building
Materials Intelligence and the Advanced
Materials Intelligence services.
USGBCs Report Reveals

More Than 4.3 Million
People Live and Work in
LEED-Certified Buildings
The U.S. Green Building Council (USGBC)
has released its inaugural LEED in Motion
report, a holistic statistical snapshot of the
green building movement aimed at equipping its members with the insight to make a
strong case for sustainable building activity.
The first of three reports in the LEED
in Motion series, available exclusively
to USGBC member companies, LEED in
Motion: People and Progress examines
the individuals and organizations that are
driving and benefitting from green building, utilizing graphics, charts and other
tools to demonstrate the breadth of the
community intent on creating buildings
that are better for the environment and
the people who utilize them every day.
LEED is a transformative force that
works at the intersection of a variety of
societal and economic interests, including
the construction, real estate and environmental communities, said Rick Fedrizzi,
president, CEO and founding chair,
USGBC. The new LEED in Motion report reflects that incredible cross-section
Market Reports
in the market. It also covers the company overview and their financial position
which helps in determining competition
in the market.
The report comprises a detailed value
chain analysis of succinic acid, and porters
five force model to understand market dynamics from raw material suppliers to end
users. It helps in analyzing and building
key business strategies for suppliers, buyers, substitutes, and possible new entrants.
of people diverse in background, geography and vocation

who are working together
to fulfill USGBCs mission of a
sustainably built environment within a
generation.
The first section of the report,
Occupants and Industry, examines the
broad community that engages with green
buildings as residents and tenants as
much a part of the movement as industry
practitioners. Currently, USGBC estimates
that more than 4.3 million people live and
work in LEED-certified buildings, while
more than 6.2 million people experience a
LEED-certified project every day.
The LEED Professionals section of the
report considers the community of more
than 186,000 LEED credential holders
who are actively applying their specialized knowledge of LEED to advance the
green building rating system while adding value to the firms that employ them.
In particular, the report notes the top 10
U.S. states for LEED Professionals, as
well as the top 10 industries in which
they are employed.
The report also examines the nearly
13,000 USGBC member organizations,
ranging from Fortune 100 corporations
to small neighborhood businesses, representing 13 million employees and $1.8
trillion in combined revenue. People and
Progress reports on the location and
market sectors of these geographically
and professionally diverse organizations,
which are advancing green building with
activities such as portfoliowide LEED
certifications and participation on LEED
development committees.
Additionally, the report features
USGBCs network of 77 chapters and
nearly 30,000 chapter members, explaining how the networks educational,
advocacy-related and community-based
activities are proving pivotal to the expansion of green building in local communities around the nation.
The report also features several project spotlights, highlighting sustainable
features and achievements at projects in
the medical, education and commercial
real estate sectors, in addition to interviews with green building leaders.
USGBC will release the next two
Coatings World | 27
Market Reports
LEED in Motion reports, Places

and Policies and Impacts and
Innovation, later this year.
TMR Analyzes Current

Market Trends of Vinyl
Chloride Monomer
Transparency Market Research (TMR)
has published a report on the vinyl chloride monomer (VCM) market. VCM is a
vital part of petrochemical industry and
is mainly used for producing poly vinyl
chloride (PVC), which is used in the construction and piping industry. It is also
used in electrical, agriculturalvand heath
care sectors. Other minor uses of VCM
include manufacture of ethylene diamine
for the production of resins and manufacture of chlorinated solvents. VCM is produced by hydro-chlorination of acetylene
and the de-hydro-chlorination of ethylene dichloride. This process is polluting
the environment and is highly energy
consuming but the low cost of coal fields
gives an advantage to China.
The global VCM market is expected
to grow at a moderate rate with a single
digit compounded annual growth rate
(CAGR). Asia is the largest consumer of
VCM, contributing more than 50 percent
of the total VCM consumption, followed
by North America and Europe. The high
demand for PVC is the major driving
force for the VCM industry. Almost all the
VCM produced globally is used for PVC
production. The United States is the largest manufacturer of VCM owing to lower
prices of feedstock and technological
development, followed by China. VCM
growth in developing countries is higher
than developed countries as demand for
PVC production is higher due to booming infrastructure in these countries.
Substitution of PVC by traditional
materials is the key driving force for the
VCM industry. But lack of diversification in end-use industries and environmental and health issues will hinder the
growth of industry in the near future.
Technological development can overcome
this barrier and many players in the market have already started taking initiatives
in this regard. Other challenges faced by
industry are volatility of feedstock prices
and competition from other polyolefins
hampering the VCMs capacity addition.

VCM market is highly consolidated as
top five companies contribute more than
half of the total VCM production. Some
of the leading participants in the VCM
industry include Occidental Chemical
Corporation, Dow Chemicals, and
Georgia Gulf Corporation.
Emulsion Paints are Fastest

Growing Deco Paint Market
Segment in India
The Indian paint industry has witnessed
enormous growth over the past few years
with rapid urbanization, revival of the
economy and increase in the disposable
incomes. This has put the paint market,
specifically decorative paint market, on
a growth trajectory. Under the decorative paint market, emulsion paints are
the fastest growing segment. According
to the latest report by RNCOS Booming
Paint Industry in India emulsion paints
are becoming popular among the masses
as they are less toxic than most oil-based
paints, with no profound odor and release less number of VOCs.
Increasing penetration of emulsions
in the market have also been supported
by the efforts on the part of the paint
manufacturers to provide varying degrees
of shine in emulsions ranging from matt
and eggshell to gloss and luxurious silk
effects. Moreover, manufacturers have
also forayed into providing a wide choice
to customers with introduction of plastic, acrylic and textured emulsions, each
having their unique properties to lure the
customers.
The report has provided an insight
on the paint market by dividing the market into decorative and industrial paints,
with market forecasts until FY 2015-16
for various components along with their
segments. Further, the components of the
decorative market have been divided into
various sub-segments. The report has
also provided a detailed overview of the
raw materials and the trade scenario in
the paint market. In addition, macroeconomic indicators and trends affecting the
industry have been identified to give a
clearer picture of the industry. Profiling
of major players in the paint market has
also been provided with an emphasis on
their product portfolio, key financials

and industrial activities, in order to track
the transformations happening in the
industry.
TMR Analyzes Key Acrylic

Acid Products in its Latest
Report
Transparency Market Research (TMR)
has released a report on acrylic acid.
Acrylic acid is a colorless organic compound derived by the oxidation of propylene. It is the simplest carboxylic acid
that exists in a polymerized form and has
a pungent odor and corrosive properties.
The growing demand for materials with
high tensile strength and thermal resistance from the surface coatings industry has triggered the demand for acrylic
acid across the world. In 2011, surface
coatings market was the largest outlet
for acrylic acid, which accounted for approximately half of the total acrylic acid
consumed globally. This report analyzes,
estimates and forecasts the global acrylic
acid demand in terms of volume (kilo
tons) and revenue (USD million) from
2010 to 2018. The report analyzes various factors driving and restraining global
demand along with analyzing the impact
of these factors over the forecast period.
The study provides a comprehensive
view of the acrylic acid industry, by segmenting and analyzing key acrylic acid
products, namely acrylate esters, glacial
acrylic acid, others such as ammonium
poly acrylate and cyanopoly acrylate.
Each of these segments have been analyzed and market data provided for the
period from 2010 to 2018, both in terms
of volume (kilo tons) and revenue (USD
million). The demand for each acrylic acid
product mentioned above is analyzed on
the basis of application and geography
(North America, Europe, Asia Pacific and
Rest of the World). The report analyzes
these acrylic acid products in terms of
their potential of becoming an attractive
market by using the market attractiveness
analysis tool.
This study includes extensive competitive landscape, starting from market
share of the global acrylic acid players to
company profiles of major participants
operating in the global market. CW
October 2013
Hides when wet.

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ITH TiO2 near historic highs, OPTIWHITEs wet

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sixty years dedicated to serving the coatings industry,
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ISO 9001
New Products
Sherwin-Williams Offers High Solids,

Ultra Durable FluoroKem HS
Sherwin-Williams Protective and Marine

Coatings has introduced FluoroKem HS,
a high solids, ultra-durable ambient cured
fluoropolymer urethane premium performance finish. Especially beneficial for
high-visibility structures where corrosion
resistance and aesthetic appearance is important, FluoroKem HS provides one of
the industrys leading products for color
and gloss retention, even in the most severe environmental exposures which benefits asset owners in extending life cycles,
according to the firm.
FluoroKem HS is recommended for
interior or exterior structures where extreme weather durability is required,
including stadiums, water tanks, sports
complexes, storage tank exteriors, bridges and other high visibility assets.
Results from accelerated weather
testing reported FluoroKem HS outperformed high performance urethanes
in gloss retention. Over 13,000 hours,
FluoroKem HS maintained nearly 100
percent retention, compared to 20-30
percent for high performance urethanes
and 10-20 percent for traditional urethanes. Testing in color retention over
three years in Florida showed virtually
no color change. In addition, its fastdry characteristics allow for a dry to
handle and minimum recoat time of 4
hours at 77 F.
FluoroKem HS high solids technology ensures adequate coverage and hiding, beneficial for rehabilitation projects
on assets such as water tanks. It is applied in one coat using brush, roll or airless conventional spraying application
methods, providing a smoother, more
consistent finish compared to urethanes
in the market.
Valspar Introduces Valde

ECP Powder Coating
The Valspar Corporation introduced
Valde ECP, a patent pending powder
coating system that delivers superior
edge corrosion protection, in the most
efficient and cost effective manner possible, according to the company. Valspar
Valde ECP consists of two specially engineered powder coating layers that are
applied consecutively and cured in a
single oven cycle. The elimination of the
intermediate cure and cool down steps
saves end users significant capital and
operating costs, reduces cycle time, operational footprint and work-in-progress
inventory. Valde ECP is the first product
to be commercialized under a multi-generational technology strategy at Valspar
that focuses on the use of dry-on-dry applied powder coatings.
Valde ECP significantly advances
Valspars portfolio of products designed
to provide best in class edge corrosion
protection to the heavy machinery industry. It is estimated this industry spends
nearly $250 million annually on premature corrosion claims, with many of these
claims related to edge corrosion issues.
Dunn-Edwards Unveils VinL-Stripe Zone Marking Paint
FluoroKem HS is recommended for interior or

exterior structures where extreme weather durability is required.
Dunn-Edwards has introduced a new line

of interior/exterior, waterborne acrylic
zone-marking paint called Vin-L-Stripe
Zone Marking Paint. This specialty paint
is ideal for striping parking lots, asphalt
roads, driveways and curbs. Vin-L-Stripe
Zone Marking Paint is available in white
and a tintable base for yellow, red, blue,
black and green.
Vin-L-Stripe Zone Marking Paint is
formulated using premium acrylic resins

and ambient-cure cross linking technology, which creates better adhesion, superior chemical resistance and longer life in
high traffic areas, the company reports.
Its fast drying, high hiding formula ensures premium performance for all zone
marking projects. Vin-L-Stripe can be
used on asphalt, concrete, factory floors
and primed metal surfaces.
BASFs Offers XSpark

Automotive OEM Coating
The new XSpark designed by BASF
basecoats for automotive OEM coating
contains very fine glass particles that
reflect the light with greater precision,
thus creating a pronounced sparkle. It
glitters in an even more focused and intensive manner than any other currently
known special-effect coating, according
to the company.
The glass particles integrated in the
coating flash clearly in the light, resulting in a pure, single-colored reflection.
XSpark is targeted especially at premium
car manufacturers and their customers.
With XSpark, BASF is putting another
special-effect innovation in the XColors
designed by BASF product family on
the market. XColors are innovative colors
that feature special effects or exceptional
color depth while being highly suitable
for series production. They include the
XFine coatings, which emphasize the
shape of the body particularly strikingly
thanks to its intensive metallic effect.
Hardide Coatings Develops

Hardide-A
Hardide Coatings, innovator in advanced
surface coating technology, has developed
an alternative to hard-chrome plating
(HCP), which will soon be restricted or
banned. Hardide-A meets strict new EU
and U.S. environmental standards and
provides comparable wear, corrosion,
hardness, surface finish and substrate
bonding properties to HCP. Unlike most
October 2013
who benefits from working with the

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Perrindo Slim your portfolio with high transparent blue or

yellow shade maroons. Enjoy the functionality of these perylene
pigments that work in water and solvent systems.
Benda-Lutz Metallic Effects The finest metallic

pigments for decorative and functional coatings for over 100 years.
Predisol CAB These pigment preparations provide

maximum color intensity, cleaner hues and extreme transparency of
the base pigment delivering a jewel-like look of luxury.
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New Products
HCP alternatives, Hardide-A is

also suitable for internal surfaces
and complex shapes, the company reported.
HCP has been a mainstay of industrial coating in aerospace, heavy equipment, automotive and various other
industries for many years. However, the
hexavalent chrome salts used to produce
HCP pose extreme health and environmental hazards.
The safeguarding EU and U.S. regulations mean chrome plating is incurring
rising costs, extensive regulation and
onerous paperwork. Under EU REACH,
HCP use will be severely restricted and
could be banned. A search has been led
by the aerospace industry to find suitable alternatives.
Hardide-A matches the standard
thickness (50-100 microns) and hardness
(800-1200 Hv) of HCP, simplifying the
transition without need for dimensional
changes or drawing re-design. HCPs intrinsic performance limitations hinder its
more demanding wear applications and
Hardide-A outperforms it in several key
areas. This includes enhanced protection
against corrosion, wear and chemically
aggressive media, enhanced fatigue life
and a non-porous structure.
A number of other alternatives to HCP
are available including thermal spray, in
particular high-velocity oxy-fuel (HVOF)
and emerging processes such as electroless nickel composite plating, explosive
bonding, electrodeposited nanocrystalline cobalt-phosphorus alloys and physical vapor deposition (PVD) coatings. To
date, HVOF and other spray coatings
have been considered the best available
alternative to HCP. However, Hardide-A
provides several advantages over HVOF
such as versatile geometric compatibility,
corrosion and fatigue resistance and facilitated finishing.
Extra Protection Made Easy

from Diamond Vogel
Maintenance personnel at hospitals,
schools, nursing facilities and restaurants
have struggled finding a product that can
hold up to the abuse of repeated abrasion
and frequent cleaning while still being
easy to use and store. While water-based
epoxies offer the performance required

for these facilities, the need to mix components prior to using the product,
as well as the inability to store mixed
product due to pot life limitations made
these less than ideal solutions. Diamond
Vogels new Eas-E-Poxy Pre-Catalyzed
Waterborne Epoxy offers the performance they require in a ready to use formulation offering the perfect solution for
ongoing maintenance.
Eas-E-Poxys tough, durable finish
will stand up to repeated washings. Its
resistance to many common chemicals
and great impact resistance ensures itll
continue to look great. Eas-E-Poxy applies and cleans-up like latex paint, so
its fast and easy to use, and its ready to
use straight out of the can, no need to
mix components together. Since theres
no pot life, you can use it, then store it
on the shelf for touch-ups later. Its low
odor and low VOC formulation makes
it perfect for use in occupied areas.
Ease-E-Poxy Pre-Catalyzed Waterborne
Epoxy is available in both eggshell and
semi-gloss sheens and thousands of color possibilities.
Hempel Unveils
Hempaguard Hull Coating
Hempel introduced Hempaguard, a hull
coating for the shipping industry that
offers outstanding resistance to fouling
during idle periods and significant fuel
savings, according to the company, The
new patented technology, ActiGuard,
has been five years in development and
is based on silicone-hydrogel and biocide science.
Hempels new Hempaguard has shown
excellent fouling resistance of up to 120
days during idle periods, fuel savings of
six per cent on average and effectiveness
when switching between slow and fast
steaming anywhere in the world. The
unique fouling defense system is available
as two separate products: Hempaguard
X5 and Hempaguard X7. Hempel
is
offering a performance satisfaction guarantee contract for vessels complying with
a full Hempaguard X7 specification.
ActiGuard integrates silicone-hydrogel and full diffusion control of biocides
in a single coating. Surface retention of
the biocide activates the hydrogel, which

effectively holds fouling organisms at
bay, cutting friction to a minimum while
utilizing a minimum amount of biocide.
It also has the long-term stability and
mechanical properties required of a durable solution.
APV Engineered Coatings

Debuts New HighPerformance, Customizable
Coating for Flexible Vinyl
APV Engineered Coatings, a manufacturer and marketer of coatings and
chemical products for over 135 years,
has launched a new product, Vynguard
Weldable PVDF. A customizable, highperformance fluoropolymer coating,
Vynguard Weldable PVDF is specifically
engineered to protect flexible vinyl films
used in outdoor applications. Using a
fluoropolymer chemistry originally developed for metal roofing, and for a cost
of less than $.10 per square foot of vinyl,
Vynguard Weldable PVDF for flexible vinyl materials is able to block 100 percent
of plasticizer migration, be customized to
suit each customers performance criteria,
provide protection against the elements
for well over ten years and sustain the
coated products aesthetics.
As a result, products coated with
Vynguard Weldable PVDF have a longer
useful life, lower cost of ownership and
maintain their visual appeal throughout their use. In addition, Vynguard
Weldable PVDF is the only coating of
its type offered in both solvent-based
and water-based formulations. Using the
eco-friendly water-based formulation can
substantially lower a companys environmental remediation costs. The unique
chemistry of Vynguard Weldable PVDF
allows the customer and APV to collaborate on the products formulation to produce a coating tailored to the customers
specific needs, helping to create differentiation and a unique selling advantage,
the company reports. Vynguard Weldable
PVDF is engineered to be applied using
gravure, reverse roll or knife-over-roll.
The product is developed and manufactured at APVs facility in Akron, Ohio,
and is shipped to domestic and international destinations. CW
October 2013
International Coatings Scene Europe
Biocide Regulations Force Producers and

Importers of Coatings to EU to Reformulate
Over the next

several years
producers and
importers of
coatings in
Europe face
the prospect of
being forced to
reformulate their
products because
many biocides
are no longer
available.
by Sean Milmo
European Correspondent
milmocw@rodmanmedia.com
he European Union has started implementing a tough new safety regulation

on biocides in coatings and other applications that is likely to result in the withdrawal
from the European market of large numbers of
coatings chemicals for dealing with pests, bacteria and other microorganisms.
Consequently, over the next several years
producers and importers of coatings in Europe
face the prospect of being forced to reformulate
their products because many biocides are no
longer available.
The legislation is the latest example of how
the EU and European governments are continuing to press on with introducing tighter controls
on chemicals in coatings and other products.

The Biocidal Products Regulation (BPR),
which came into operation on September 1, is
another step towards ensuring that only safe,
authorized products are made available throughout the EU, said Janez Potocnik, environment
commissioner at the European Commission, the
Brussels-based EU executive.
He also asserted that the legislation is a simplification of authorization procedures (which)
will bring significant economic benefits to producers, importers and users of biocides. But his
claims have been greeted with much scepticism
by the coatings and other industries.
The regulation, approved last year by the
European Parliament and Council of Minister
representing EU governments, replaces a biocides directive which was introduced only in
1998 but was found to be ineffective in helping
the review of the safety of hundreds of biocidal
active substances.
October 2013
Europe International Coatings Scene

Under the EUs legislative system
regulations are binding in their entirety and enforced simultaneously in
all of the Unions 28 member states.
Directives are binding in their objectives while it is left to the member
states to decide how to achieve these
through their own laws.
The Commission and the national regulatory authorities in the EU believe that
the regulation is a distinct improvement
on the directive because of the streamlining of authorization procedures at the EU
and national levels and moves to greater
uniformity of risk controls throughout
the Union.
However, these advances are offset
by drawbacks such as the complexity
of the legislation, particularly in the requirements for safety data to be included
in dossiers submitted by companies for
approvals of their products. Coatings
requiring authorization as biocidal products include anti-foulants, anti-bacterial
paints and various preservatives, such as
wood preservatives.
The authorization of existing active substances which is being done
centrally and under the directive was
supposed to be completed in 2010
has now been set to be finished in
2024 because of the difficulties of
evaluating their safety. New active
substances are effectively having to
go through an even more rigorous
authorization procedure.
The
Helsinki-based
European
Chemicals Agency (ECHA), which is
accountable to the Commission, has
taken over the task of dealing with
evaluations of active substances and
centrally approved biocidal products.
This should lead to greater consistency and efficiency in the assessment of
safety dossiers.
Although the new regulation is supposed to be an improvement on the
directive, overall it isnt, said Didier
Leroy, technical director at the European
Council of Paint, Printing Ink and Artists
Colours industry (CEPE), Brussels. The
demands for proof of safety are more severe in the new legislation. Furthermore
providing the data to make this proof of
safety is very costly. There is a real threat
that a lot of products will be taken off

the market.
SMEs, particularly in the coatings
market, will be the hardest hit by the expense of gaining authorization so they
are the most likely to pull products off
the market or to move out of the sector
altogether.
The European Commission has
reduced the authorization fees for
SMEsby 60 percent for micro-organizations, 40 percent for small ones and
20 percent medium-sized companies,
explained Marko Susnik, a spokesperson on biocides for the European association of small and medium-sized
businesses (UEAPME). But it fails to
realize that much of the cost of authorization for companies is in the preparation of the safety dossiers.
While authorization of biocidal products can be done centralled through
ECHA, they can also be approved by
national authoritieseither individually
or through a mutual recognition system
under which an evaluation by a single
country will be accepted by groups of
other states.
There should be greater use of mutual recognition schemes which will help to
harmonize the whole European market,
said An Ghekiere, a biocides specialist at
Arche Consulting, Leuven, Belgium.
Nonetheless, the market will still be
liable to fragmentation as a result of individual states retaining powers to prohibit
or restrict individual biocidal products.
Consequently biocides can be banned
in one or more countries but permitted
in others. The Swedish Chemical Agency
(Kemi) last year banned anti-fouling coatings containing high levels of zinc oxide.
The agency decided they were pesticides,
rejecting claims by their producers that
they had a physical rather than chemical
effect and thus were exempt from biocidal regulatory controls.
Companies have been opting to have
new biocidal products approved by a
single national authority in the hope that
this would be cheaper and quicker.
However I-Tech, a Swedish startup, is
still waiting for an approval around 7-8
years after submitting a dossier to the
UK Health & Safety Executive (HSE) on
a new anti-foulant medetomidine, which

prevents barnacle larvae attaching themselves to the surfaces of ships.
The authority seems to have
no idea what delays like this mean
for a company like ours, said Lena
Lindblad, R&D manager of I-Tech.
Fortunately we have a very faithful Swedish venture capital company
backing us, otherwise we could have
had to go out of business.
The longer companies have to wait
for approvals the greater the danger
they will not obtain it because of new
requirements.
The authorities are in the early
stages of working out how to evaluate mixtures of more than one active
substance in a biocidal product, said
Ghekiere. Also, under the regulation
active substances and biocidal products should not contain endocrine
disrupting chemicals (EDCs). Yet
the Commission has still not decided
what will be the criteria for identifying EDCs. When it does, previously
approved substances found to contain
EDCs may have to be withdrawn.
Even large companies, let alone SMEs,
are being cautious about developing new
biocidal products when the approval process is so fraught with uncertainties.
(Cost) will be a potential barrier
to genuinely new biocides entering the
market, especially when you consider
that having the data does not guarantee that the active substance will be authorized for use, said Gareth Prowse,
AkzoNobels product regulatory affairs manager, marine and protective
coatings. We expect that increasingly
we would likely see the transfer of
pharmaceutical/agrochemical products
into the biocide market where significant data sets already exist, and therefore risk of rejection from the process
is less severe.
Overall with innovation rates lagging well behind those of withdrawals, there will be fewer products and
fewer companies producing or importing them. With less companies in the
market there will be less choice and
competition but higher prices, warned
Susnik. CW
Coatings World | 35
Business Corner Strategies & Analysis
Never the Twain Should Meet!

by Phil Phillips, PhD
Contributing Editor
phillips@chemarkconsulting.net
The speed and

market/customer
demanded
accuracy of
communication
that surround
a serivice
or product
development
component
requires vastly
improved
market demand
here is an old saying from Rudyard

Kipling, in his Barrack-room ballads,
1892: Oh, East is East, and West
is West, and never the twain shall meet. Its
meaning is simply, two things which are so
different as to have no opportunity to unite.
Kipling was lamenting the gulf of understanding between the British and the inhabitants of
the Indian subcontinent.
In our current global communication condition, while the worlds physical platelets
have basically stayed the same over the past
500 years, the cultural and communications
dynamics have moved at warp speed in the
past 75 years and are now not just bumping into each other, they are in fact overlaid
onto each other. This fact is forcing the business of doing business into an exponentially
more complicated and equally demanding
business orbit.
The speed and market/customer demanded
accuracy of communication that surround a
service or product development component,
therefore, requires vastly improved market demand assessment accuracies to be input with
much greater speed.
In other words, the market/customer bases
weve served in the paints, coatings, adhesives,
and sealants industries in the past have moved

into another orbit of tolerance and we in these
industries must adapt or fall out of favor, thus
being unable to fulfill our strategies.
Marketing & R&D

To succeed in our industries today a business
must be driven by Marketing, which takes the
lead from beginning to the end of a product/
service development process. Assuming the
Marketing function is strongly creative and
narrowly focused on targeted strategic markets/customers, it must first accurately identify
market needs, including but not limited to,
product performance in target markets use
environment; balance in value in price/cost ratios; and other elements that could influence
product/service.
This package of understanding, developed by Marketing, is then brought to the
internal team for developmental planning.
The key players on this team are . . . Research
& Development; Product/Service Manager;
Manufacturing and Purchasing. Once the team
signs off on the development plan, R&D will
then produce initial products that are first tested internally to the extent of the companys
internal capabilities.
Once this is completed and the product fits
the identified structural specifications, R&D
will identify an outside testing facility recognized by the target market as an authority, for
the first Beta Test.
assessment
accuracies to be
input with much
greater speed.
October 2013
Strategies & Analysis Business Corner
What is a Beta Test?
Why do it?
Beta testing is the process of subjecting

a product to testing by real customers in
their real environments prior to its release.
It adds a key dimension to quality testing,
with its unscripted use and wide variety of
environments that cant be replicated in a
lab setting. SOURCE: Wikipedia
For product developers, beta testing results

in higher quality products, improved customer satisfaction, better reviews, and increased sales, reduced support costs, more
insightful product planning, and a more
positive brand image. For customers, beta
testing offers the unique opportunity to
help improve products they love in a community of like-minded people. SOURCE:

Wikipedia
There is normally not a first-time total
success and subsequent tweaking takes
place with the outside testing authority.
Assuming a product is passed by the
outside testing facility; it is ready to be
taken by the Marketing Department and
designated R&D/Product Manager to the
customer for its first outside Beta Test.
Close communications is mandatory since
procedural questions/results needs be addressed quickly and thoroughly.
There should be minimal surprises
to anyone person on the team as well
as within the targeted market/customer
base. There are many keys to successful product development in this process.
However, the one predominant key factor is having one function responsible for
herding the essential elements over and
through the critical test and communications hurdles. That function alone, should
be the responsibility of Marketing. CW
Coatings World | 37
IPaint Protecting the P&C Industrys Intellectual Assets
Hacked Off!
by Steve McDaniel, JD, PhD
Technology Litigators
t last. Here I was at the trailhead

of Avalanche Lake in Glacier
National Park. 3,000 foot waterfalls and blue-ice glaciers darted the
scenery. It was cool. It was fresh. It was
beautiful, and it was just the respite from
the Texas heat and months of hard work
that I so desperately needed. For weeks,
I had prepared to be gone from the office,
taking care of a months worth of business in advance, contemplating all that
could go wrong and putting measures into
place to back up operations in case they
did. I couldnt be happier to be embarking on my first hike. And then I saw it
no, not a bear,a voicemail. Shouldnt
I just ignore it, I thought? I did my time
in the office before I left; everythings in
order. But it was my banker, and with all
the banking transactions I had done for
the coming months expenses, I thought
better of it and listened.
I was just calling to find out the purpose of this last wire request. We need to
know for international wires was the
message from my banker. Indeed, I had
made several international wires to pay
patent fees prior to my departure. I dialed
her back. Before I could even say hello, she
cut me off Dont worry, honey, I dont
need anything more. I just got your e-mail
explaining the wire transfer to Singapore
and sent it off on time! Singapore,
Singapore, Singaporewe didnt have any
patents pending in Singapore! She continued, You know, the one for the purchase
of your condo there. Sounds exotic, I
remarked, but that wasnt me; Barbara,
Ive been hacked.
Ill call you back, was all I heard,
and the phone went dead. Fifteen minutes
later, I learned that almost $75,000 held in
the companys money market account had
been wired to an account in Singapore, no
doubt to fund some organized crime ring
there. I heard a vacuum sound as the life

was sucked out of my vacation.
The e-mails my banker saw never went
through my email account. The entire
communication took place outside my
view. They appeared to originate from my
e-mail address, and except for some broken English, sounded and looked
like my e-mails from the previous
week to Barbara. Specific account
names were referenced, and the
withdrawal amount coincided
with the balances in the account.
The hacker had assumed my
identity, and taken control over
my communications.
How did it happen? Well,
as I sit here writing this article
at Starbucks, I am touched by
the irony that not long ago, on
some coffee- fueled work rant at
Starbucks, I was hacked. Could
have been the guy sitting next
to me with password hacking
software who saw me on the
Starbucks public network and
cracked my AOL (yes, I am still
on AOL) password. How could
they do that? I begged of my
company IT guy, only to find that
its free software that anyone can
get online and it works great and
is very user friendly. As e-mails
are travelling over public wireless
networks, i.e. the ones that give
you a warning that others might
be able to view your information,ok, that should have been a
hint.your e-mail password travels with it, and with free, easy to
use software, anyone who wants
it can see your e-mail password. In fact,
I was told, it was not likely the first time
someone had intercepted my password.
Its happening all the time. Whats the lesson here? No more sending e-mails over
unprotected networksever. Dont even
have your e-mail open when you on a
public network.
So besides draining your bank account,

what are hackers after? They want your
money, your trade secrets, you customer
files. Often, the hackers are part of a consortium of hackers for hire. Their customers
hire them for various purposes. Just imagineyour customer launches a complaint
that your next-generation coating is not

performing as advertised; causing cracking
and degradation of the underlying article.
You are surprised because youve had nothing but positive results in testing and raving
reviews from your customers. You ask the
client to send you the coating for testing,
only to discover that the formula has been
October 2013
Protecting the P&C Industrys Intellectual Assets IPaint

altered, but in every other way, including
the serial number, the coating appears to be
your brand. Youve been hacked all up and
down the place. Trade secrets, like formulations, know-how, branding, internal codes,
employee and customer information, business strategies and other sensitive information all compromised. And out there
somewhere, theres a website that looks exactly like yours; a parallel universe where
your customers are being directed to purchase what appears to be your goods, but
they arent. And they arent good.
It cant be that easy, can it? In researching

for this article, I did a quick Google search.
Wikihow popped up first with How to
Hack a Computer and there it was, step-bystep instructions for getting past a password,
getting remote access to a computer and
cracking a WIFI password. Yep, that easy.
Of course, firewalls and anti-virus
programs provide some barriers to entry.

But unknowingly, unwittingly, you can
take a voluntary action that subjects you
to attack. How many times have you
popped that custom-designed USB thumb
drive into your lapotop after a meeting or
trade show? Or provided your USB key to
someone to upload a presentation? When
you get it back, it might contain a little extra gift...a piece of malicious code, or malware that when plugged back into your
computer causes an execution of the infection. Now your networks are exposed, and
you are naked before the hackers.
Or it may happen with an email you receive. Recently, I was
in the heat of contract negotiations
when I received an e-mail from the
other attorney that he wanted me
to view a Google document using
Google Docs. We had been trading documents back and forth so
there was really nothing suspicious about it at first. The e-mail
sent me to a Google site which
requested my Google password.
When I pushed enter I had second thoughts. Indeed, I should
have checked with the attorney,
because he had been hacked. This
is referred to as spear phishing.
It happens when one party tries
to get access to anothers login information by masquerading as a
legitimate contact. It can also happen, for example, in the form of a
customer inquiry sent to your sales
department. Once your employee
clicks on the link or downloads
the attachment, a vulnerability in
the system, such as a word processor or browser will be exploited,
allowing the malware to begin executing on the machine and give
the hacker access and control over
your system. Sometimes, hackers
will target a particular website,
and seek out exposure on the site in order to target the users of that site. By implanting a malicious code on the website,
users of the site can become immediately
infected.
What are some practical measures that
can be taken to prevent hacking? There are
many high security tactics to take, however,
not all businesses have the financial wherewithal to install the most sophisticated security systems throughout their systems.
But its wise to spend some time identifying
and compartmentalizing and providing vigiliant security measures around your most
sensitive information. In all cases, though,
prudent businesses should do the following.
1. Perform software and browser updates whenever they are released,
and check regularly to make sure
none have been missed.
2. Install firewalls and anti-virus programs and keep them updated.
3.
Install anti-spyware/ adware. Often
overlooked as merely a nuisance, this
malware can slow down your computer by placing ads on your browser
and pop-ups on your programs. The
slowdown can result in vulnerabilities
in your system allowing a hacker to
get through. Your system information
could also be sold to others by the spyware intruder for malicious purposes.
4.
Never click on suspicious or unknown e-mail links. Dont believe
that its ok because it looks legit.
Youre just one click away from a
virus. Think before you click. And
delete suspicious or unknown emails from your system.
5.
Have separate passwords for all
your accounts and divisions. Make
them tough and use a password
manager. These programs will create and store passwords for you.
6. Use two-step verification for social networking sites. A two-step verification
requires that you enter a password,
and then a verification code is texted
to you before allowing you entry.
7. And of course, dont send e-mails
or do banking business over public networks.
Whatever you do, take measures
to lock up your sensitive information.
Cyber hackers are just thieves, looking
for an easy entry point. You lock your
doors at night; lock your cyber valuables
as well. With proper security, that hacker
will likely move on to some unsuspecting victim. And then maybe you wont
find out the hard way about that condo
in Singapore you bought that you will
never see. CW
Coatings World | 39
FEATURE
Photo courtesy of AkzoNobel
The
Auto
Refinish
Market
Bridget Klebaur, Associate Editor
he auto refinish market continues to struggle although

it is slowly growing despite the many challenges, and
many are hoping that economic improvements will help
the market to grow further.
We continue to find the market challenging, but challenging is getting to be the norm, said Kerstin Stranimaier, marketing director, AkzoNobel automotive and aerospace coatings.
Were optimistic that improvements overall in the U.S. economy will help us in one of our most important markets, but I
think people there are still being pretty cautious about how they
spend their money. In any case, new car sales in North America
are doing quite well, and that should be an indicator of more
disposable income, including, we hope, that people are more
willing to spend money on collision repairs as well. But Western
Europe is still very difficult, and now we also have our concerns
about some of the growth markets over the past few years especially Indonesia, Brazil, and India.
PPG found that they were experiencing growth in value on a
global level, due to positive dynamics in countries such as India
and Eastern Europe.
The mature NAFTA markets and Western Europe are more
challenging due to trends such as lower miles driven and a decrease in leased vehicle volume, explained John Outcalt, vice
president, PPG global refinish. Increased use of higher solids
coatings and more accurate color mixing systems, which reduce
waste, are also contributing factors. On the positive side, PPG
is benefiting from a significant increase in waterborne basecoat
volume as collision centers respond to stiffer VOC regulations
and the benefits of transitioning to this advanced technology

become more realized.
Trends and Challenges

The industry continues to focus on VOC legislation, causing
changes within the market.
VOC legislation will continue to be an industry focus, said
Paul Whittleston, vice president business management, BASF
automotive refinish business North America. Legislative activities have slowed recently but collision repair centers will need to
be prepared to make changes to how they do business and they
will be looking to their suppliers for answers.
Strict VOC legislation governing refinish products impact
collision centers and products in compliance with regulations.
As a result, collision shops in Western Europe, Canada,
California and, most recently, Delaware and Maryland have
made the technological shift to waterborne basecoat systems,
said Outcalt. Worldwide, there are now some 28,000-plus collision centers using a PPG waterborne basecoat system, including more than 9,000 in North America. Typically in the past, a
move to products with lower VOC content did not quite match
the level of performance of the products they replaced. From
PPGs experience, this doesnt hold true with our waterborne
basecoat technology.
The cost of energy continues to be an issue in the market,
according to AkzoNobel.
Energy prices are pretty volatile, but we think its likely
that they will rise over time, explained Stranimaier. Right
October 2013
FEATURE Auto Refinish Market

now, oil prizes are at a two-year high. The longterm trend is certain to be greater demand in
emerging markets; places like China and India
where hundreds of millions of people are joining the middle class; so its hard to see how there
wont be price pressure. For us, that means a
continuation of efforts to deliver products that
require less energy consumption.
Reducing Cycle Time/Costs

According to Jim Berkey, director, MVP business
solutions, PPG automotive refinish, the overall
need to reduce vehicle cycle times and costs is a
key issue for auto refinish customers.
Cycle time performance remains the critical
factor for running a successful collision repair
business and meeting the customer satisfaction
expectations of vehicle owners and insurers
alike, Berkey said. Cycle time is reduced by AkzoNobel offers a wide variety of color options for the auto refinish market.
one factor and one factor only, and thats finding ways to work more continuously on vehicles.
Customers are caring a lot more about running their busiThis means that the collision shop organization must determine
the breakdowns in the process that cause bottlenecks and stop nesses and not just about paint, he said. They are looking for
work on a vehicle. In response, PPG is focusing on providing tools and services that help them be more effective, productive
shop owners and managers with a full complement of hands- and efficient. And BASF has a range of proven business tools
on training and on-site support to guide them through the pro- that can do just that from our VisionPlus Online Dashboard
cess of implementing processes and practices that can increase that allows collision repair centers to quickly identify opportunities to improve performance and develop strategies to imthroughput performance and reduce cycle times.
Berkey explained that a positive customer relationship is just plement corrective actions to our Advanced Process Solutions
business tool that is designed to help collision repair centers to
as critical as cycle time performance.
We know that the impact of giving the customer an ex- improve performance and increase insurance appeal.
perience that is unexpectedly good is still a major influencer
in that customer returning and referring work to others, New Technologies and Products
Berkey added.
The trends in the market continue to be reducing cost and time
PPG is also working towards faster, more accurate color in collision centers, as well as sustainable solutions and a reducmatching software and tools, as well as keeping technician skills tion in the impact on the environment.
up to date with the changing technologies.
As we often point out, the critical deliverable in todays marGiven that collision center throughput is key to custom- ketplace is designing paint systems that enable collision repair
er satisfaction, PPG is working diligently to eliminate any centers to reduce the time and cost of the repair process as well
bottlenecks in the customers paint repair process by advanc- as reduce impact on the environment. PPG is investing the full
ing our color tools and ensuring fast access to right the first weight of our global R&D talents to address these mega trends
time matches, said Mary Kimbro, director global color, PPG and cost pressures, said Gareth Hughes, director of technology
Automotive Refinish
and global platform marketing, PPG Automotive Refinish.
AkzoNobel responds to customer issues by helping to cut
Whittleston explained that BASFs development centers
costs while maintaining quality.
around sustainable solutions in order to help their customers
With our robust, easy-to-use products with state-of-the-art be successful.
and interactive online color support were helping our customers,
More efficient coatings with a focus on reducing a shops
explained Stranimaier. The other issue with customers not all, cycle time without the need to bake the finish are in the foreperhaps, but more and more is sustainability. The improvements front of our development, Whittleston said. Additionally,
weve made in our waterborne product offerings are one way that we continue to make our finishes even more durable, such
we are addressing those needs. Improving accuracy and cutting dry- as scratch resistant clears which result in less impact on the
ing times are also part and parcel of our efforts on sustainability.
environment plus a more satisfied customer. Automobile
Whittleston explained that BASFs customers are becoming manufacturers continue to lower the weight of vehicles with
more and more concerned with running their businesses and the the use of new materials such as carbon fiber and aluminum
tools necessary to do so.
alloys. We must insure our coatings exhibit outstanding
October 2013
Auto Refinish Market FEATURE

performance over this variety of substrates.
Stranimeier explained that in terms of new technologies, AkzoNobel strives to make smarter coatings.
By that, I mean that were not expecting coatings that change color on command, or that generate their own energy, or that are 100 percent scratch
resistant any time soon, she said. But weve already got self-healing coatings and well continue
to improve that sort of functionality, and some of
the colors and effects that we achieve right now are
almost magical. We did some amazing colors for
the McLaren MP4-12C supercar that seem to have
depth and an inner light, so thats an example.
In terms of new products, PPG continues to advance the availability of a total waterborne refinish
system with the launch of two new waterborne primer
surfacers. Envirobase High Performance EPW115
Waterborne Speed Prime and Aquabase Plus P9505505 Waterborne Primer Surfacer are designed to
further reduce the cycle time performance of PPG waterborne systems, while providing excellent adhesion AkzoNobel continues to improve the functionality of its automotive refinish coatings.
and reducing solvent emissions in the workplace.
Axalta Coatings Systems offers a number of prodPermasolid Spectro Sealer 5450 is currently available in
ucts for the automotive refinish market. The companys flagship
brands include Stnadox, Spies Hecker and Cromax( formerly black and white. Red, blue, green and yellow will be available
DuPont Refinish). Axalta Coating Systems recently announced in 2013. All colors can be mixed together to get an unlimited
Cromax as the new brand name for DuPont Refinish, a lead- number of colors, including shades of gray.
PPG also recently launched D8115 matte and D8117 semiing global brand of automotive refinish systems. The Cromax
family of brands promises improved productivity, backed by gloss clearcoats as a system for creating a wide range of lowproducts engineered for easy, quick and accurate application, gloss finish levels.
BASF recently launched the Onyx HD Low VOC productive
according to the firm.
system, which produces low VOC basecoats that are either waCromax includes all of the
terborne or solvent-borne.
product lines that are part
AkzoNobel latest product innovation is an upgrade to the
of the DuPont Refinish
waterborne system in their premium Sikkens line. Autowave 20
franchise today such as
is a refined version of Sikkens Autowave.
Cromax Pro, Chroma
The new version improves performance, color accuracy as
Premier, ChromaBase and
color result is more robust towards application circumstances,
Centari.
better appearance in combination with clear coats and ease of
Spies Hecker has introuse (sprayability and blending), and importantly, it also speeds
duced Permasolid Spectro
process time, something our end users in bodyshops always welSealer 5450, a premium
come, said Stranimaier.
2K high solid system that
AkzoNobel has also made major organizational developcan be used as a wet-onment with the integration of their Specialty Paints business
wet sealer, underhood
into Specialty Finishes, which provides coatings for difficult
color or as a flexible sealer
to apply plastic substrates for interior and exterior automofor plastic repairs. Fast
tive coatings.
and easy to apply, this AkzoNobel recently upgraded its Sikkens
The other development to mention is the progress weve
low VOC sealer delivers waterborne system with Autowave 20.
made on our huge manufacturing site in Changzhou, China,
excellent coverage and a
Stranimaier said. Construction has proceeded pretty much on
smooth finish, according
schedule, so we are still looking forward to moving in and startto the company.
Designed for use with all Spies Hecker basecoats, Permasolid ing up production next year.
PPG recently opened an automated color-matching laboraSpectro Sealer 5450 can help increase productivity and profitability. Spraying requires 1.5 coats with no flash-off time be- tory in Cleveland capable of running 24/7, doubling the number
of color matches PPG was capable of producing annually. CW
tween coats.
Coatings World | 43
FEATURE Black and White Pigments
Black and White

Pigments Update
Carbon black and titanium dioxide pigments manufacturers share the latest products
and company news.
lack and white pigments are key components for paint

and coatings formulations. Here is look at the latest products and company news for some of the top suppliers of
these key raw materials.
Titanium Dioxide
U.S.-based chemical company, Huntsman Corp. has recently announced plans to buy Rockwood Holdings paint pigments and
performance additives business for $1.1 billion.
Rockwoods Performance Additives and TiO2 business includes the manufacture and supply of sulphate process TiO2,
synthetic iron-oxide and other organic pigments, timber treatment products and specialty automotive materials.
The acquisition will make Huntsman the second-largest
global producer of TiO2 and inorganic color pigments.
Huntsman said that acquisition will generate cost savings
of $130 million annually by the end of 2015 and would take
the combined pigments business public within two years of the
deals closing.
This acquisition provides a unique opportunity to unlock

value within our pigments business and builds on the strong
improvements we have made to its competitiveness, Peter
Huntsman, president and CEO of Huntsman commented in a
recent press release. With this combination we will be better
positioned to serve customers through a broader product range
including color pigments, functional additives and specialty
TiO2 pigments. We will become the second largest global producer of TiO2 and inorganic color pigments.
The transaction announced today is the next step in our
long-term value creation strategy for our Pigments business, he
added.We anticipate TiO2 demand will continue to recover in
the coming quarters, and during this time we will be focused on
strengthening our world class pigments business and capturing
approximately $130 million in expected annual cost savings, to
be fully achieved by the end of 2015. We plan to further unlock
value through a public offering of our new combined pigments
business, which we expect to pursue within two years of completing this acquisition.
DuPont Titanium Technologies recently increased
prices on all its TiO2 products sold in North America,
Europe, Middle East, Africa, Latin America and the
Asia Pacific regions effective October 1 or as contracts
allow, as follows:
$100 per metric ton (USD) for DuPont Ti-Pure titanium dioxide (TiO2) grades sold in the Asia Pacific
and Latin America regions; $100 per metric ton
(USD) for DuPont Ti-Pure titanium dioxide (TiO2)
grades sold in the dollar markets or EUR 75 per
metric ton in Eurozone markets in Europe, Middle
East and Africa region; Five cents per pound (USD)
for DuPont Ti-Pure titanium dioxide (TiO2) grades
sold in the North America region with the exception
of DuPont RPS Vantage titanium dioxide products
sold into paper and paperboard applications, which
will be managed separately.
Carbon Black
Carbon black pigments are used in formulations to help
absorb UV light and impart durability to a coating.
October 2013
Black and White Pigments FEATURE

They are used in a wide variety of applications including automotive, decorative and industrial coatings.
Orion Engineered Carbons offers a broad range of products
for use in a variety of applications including, automotive, architectural and industrial coatings.
Orion Engineered Carbons has many new products including the new XPB 255, XPB 430, NEROX 505 and NEROX 605,
XPB 545 and PRINTEX Nature.
XPB 255 is an after-treated carbon black pigment that offers
tailored and well-balanced properties ideal for high-jet automotive coatings, and is well suited to both solventborne and waterborne polyurethane (PU) coating systems. It is also useful for
alkyd/melamine stoving enamels.
Experimental Black XPB 430 was developed to deliver the
high jetness and bluish undertones needed for durable, highquality automotive base coats. Rapid and thorough dispersion
is essential to improve productivity and achieve waterborne
coatings of highly consistent quality. XPB 430 can be dispersed directly in water and develops the final colorimetric
properties within minutes without further milling or further
wetting additives. The recommended paste formulation for
XPB 430 contains no wetting agents only water and a defoamer (at 0.5%).
NEROX 505 and NEROX 605 pigments are suitable for both
solvent and waterborne coating systems, and offer numerous
advantages including stable dispersion, high jetness and high

bluish undertone.
A new, conductive Carbon Black XPB 545 is now available
from Orion Engineered Carbons that is ideal for antistatic coating formulations.
PRINTEX Nature, a new carbon black pigment made from
renewable feedstocks such as plant oils, is now available from
Orion Engineered Carbons to meet the growing demand for more
sustainable products, in printing inks, polymers, and coatings.
Azelis has entered a new distribution agreement to offer carbon black pigments from leading Indian manufacturer, Phillips
Carbon Black Ltd., Kolkata in selected European countries.
Phillips Carbon Black Ltd. is part of the RP - Sanjiv Goenka
Group and is the largest carbon black manufacturer in India.
With a total capacity of 500,000 tons it is the worlds sixth largest producer of carbon black. Orient and Royale brands have
been present and recognized in Europe for many years.
Phillips carbon blacks are manufactured to the highest
standards and backed by comprehensive application testing
and strict quality controls, said Michel Dumusios, international business director Azelis coatings and rubber and plastic
additives. Coupled with their support gained from over 50
years in the industry, Azelis dedicated teams are well placed to
provide first class technical and commercial service to customers with this range. CW
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Coatings World | 45
FEATURE
Anatomy of
Axaltas Rebrand
After the Carlyle Group acquired DuPont Performance Coatings for $4.9 billion last
year, the company was renamed Axalta Coating Systems. Coatings World recently had
the opportunity to talk about the rebranding process with Michael Crickenberger, vice
president of marketing, corporate affairs and planning at Axalta Coatings Systems.
Coatings World: Please describe the initial process of rebranding DuPont Performance Coatings as Axalta.
Michael Crickenberger: Looking back over the past year, Id
characterize Axaltas rebranding process as a combination of
collaboration and creativity. Collaboration
was the starting point. We began by asking
questions. We asked employees around the
world what they hoped our company could
become now that it was an independent
business. Who better than our own people
to know what our untapped resources were?
Then we asked our customers what they
thought of us and, just as importantly, what
they expected from a world class coatings
company because, at the end of the day, our
business is all about meeting our customers
expectations. The answers provided the goal
line we wanted to reach. Once we knew
where we were headed, the process unfolded.
The creative component, of course, was
coming up with an identity a new name,
a logo and an entire communication system to support and promote that new identity. Axalta Coating
Systems captures the scope of our business. The Axalta name
is at the top of the alphabet. Coatings describes every product
we make liquid or powder - in 35 manufacturing plants on
five continents. Systems conveys our approach to our business:
integrated systems in our R&D and manufacturing facilities,
consolidated process systems for OEMs, application systems to
enhance the refinish customer experience for color matching,
color choice, ease of application and business management, to

name a few.
Once we knew what the goal looked like and had a name, we
created a logo that would visually convey the spirit of our new
company. Thats the image of the organization. One of the things that sets us apart is
that our logo unlike those of many other
companies appears in many different colors. Look at the landing page of our website
axaltacoatingsystems.com and youll see the
logo transitions through our colors. This really communicates the essence of our company - were in the business of color.
CW: How long did the rebranding process take?
Crickenberger: The formal branding process has taken almost a year so far. But I
think our most important learning has been
that the process will never really stop. You
can have a a new identity but a label is only
skin deep. Every day we look at new ways
to bring the promise of our new identity a company built for
performance home to our customers. How can Axalta develop new brands that, for example, meet societal and regulatory
demands for reduced environmental impact? How can we improve the customer experience? What can we do to continually
improve product quality? This is what will keep long standing
customers coming back and give us the ability to attract new
ones.
October 2013
Axaltas Rebrand FEATURE
We learned that coming up with a new Axalta brand was a

chance to do much more than create a new name and logo.
Axaltas rebrand created the opportunity to engage in new ways
with our employess, customers and others.
CW: DuPont is such an iconic brand, were there concerns

that the new name and identity would be detrimental to the
company?
Crickenberger: In one respect, there was a challenge. We wanted to take the best of the people and products that were part
of our past an identity that our customers in 130 countries
know well and carry them over to a completely new corporate brand. But many of our customers associate more with
our individual products such as our Spies Hecker and Standox
refinish brands. As well, Axaltas history dates back well before DuPont with the creation of the Spies Hecker brand by
Herberts in 1866. As we launched our new identity weve embraced our entire corporate heritage plus the strong identity of
individual brands. Thats the foundation on which were now
taking our business to the next level and bring added value to
all of our stakeholders.
CW: How has the new corporate identity been received by your
customers?
Crickenberger: Customer feedback has been terrific. They have
high standards in their businesses and they appreciate the quality of the approach weve taken to rebrand ours. They also
know its all about the customer. We expect all our customers
to continue to hold us to exacting standards in the months and
years ahead. More importantly, we know we cant rest on our
laurels.
CW: What are Axaltas plans for the future?
Crickenberger: Were committed to grow in order to meet customer expectations and stay on top of emerging trends. For
example, in May only 100 days after becoming an independent company we announced a $50 million investment to expand our manufacturing capacity in China to supply the growth
of OEMs in China. We started up a $5 million expansion of
our U.S. R&D that will accelerate new product development
and bring new formulations to market faster. Were always
implementing commercial strategies to grow market share organically. For example, we just established a relationship with
Service King Collision Repair Centers, one of the fastest growing body shop franchises in the U.S., to supply them with our
Spies Hecker line of refinish products. And were always examining opportunities to make strategic investments. This is the
momentum that will enable Axalta to grow.
CW: What are some important issues to consider when deciding

to rebrand a company?
Crickenberger: The biggest issue that we identified was the need
to communicate and to keep communications a two way street.
Youve got to listen to your stakeholders both inside the company, or employees, and outside our customers. Dont make
assumptions is another way to look at this. You dont know
what you dont know. Youve got to ask questions all the time
and get fresh perspectives along the way. The only way to solve
for this is to listen to others. Second, communicate with those
same stakeholders early and often. Inform employees about
progress theyre certainly Axaltas greatest resource and the
more they know and understand, the better. Finally, its critical to inform customers about the process. Our customers run
their own businesses large and small and understand change.
They dont expect change to occur overnight. They do expect to
know what the general path forward and whats coming next so
they can manage their business accordingly.
CW: Any final thoughts on the rebranding process?
Crickenberger: We learned that coming up with a new Axalta
brand was a chance to do so much more than create a new name
and logo. Axaltas rebrand created the opportunity to engage
in new ways with our employees, customers and others. Every
aspect of the business manufacturing, products, sales, service
and more - is tied into the rebranding process. The Axalta identity becomes part of each of these activities whether its visible,
such as a logo on a product label, or in the way the people of
Axalta embrace the values of the company when they work with
a customer. CW
Coatings World | 47
FEATURE
Profile on
Taiho Paint
With a focus on environmental responsibility and developing quality products and
professional service, Taiho Paint continues to be a market leader in China.
Kerry Pianoforte, Editor
aiho Paint Products Company, Ltd. was originally established in Japan in 1949 and in 1987 the company opened
a factory in Taiwan. The
company established itself in
mainland China in 1992. Taiho
Paint currently has four manufacturing facilities; one in Japan,
one in Taiwan and two in China
(Dongguan
and
Shanghai).
Together these operations generated revenue $210.666 million in
2012. The largest of these operations is in Dongguan, which also
serves as the companys headquarters and employs 1,132 people.
Shanghai employs 218, Japan 60 and Taiwan 30. General industrial and industrial maintenance, including wood coatings, make up
73 percent of revenue while the remaining 27 percent is attributed
to architectural and decorative coatings sales. In 2011 Taiho Paint
(Dongguan) invested approximately $2 million to expand production capacity by 50,000 tons. After implementation of the this increase, total production capacity for all of Taiho Paints operations is
expected to grow past 200,000 tons per year.
Our history of development is now approximately 60 years and
during this time period we have been focusing primarily on the distribution and manufacturing of paints, raw material import and export and foreign investment, said Chen Chunhua, general manager
at Taiho Paint. We have acquired first class technology, equipment
and personnel in our professional
field, while at the same time our research efforts have always been in
accordance with our determination
of protecting the global environment as well as preventing unnecessary waste of resources.
The company has dedicated
considerable resources to develop more environmentally
friendly products. We are not
only devoted to upgrading our current product performance and

manufacturing process, we are also exploring new materials and
an innovative philosophy in order to create better products that
will be less harmful to health and more environmentally friendly,
said Chunhua. The stability of our quality has always been our
top pursuit and commitment to our customer.
The companys main market regions are in Asia, primarily
China, Taiwan and Japan. Taiho manufacturers wood coatings,
exterior and interior coatings, UV coatings, waterborne coatings, metal coatings and plastic coatings.
Taiho Paints long-term strategy is to continue to produce
quality products and remain a leading paint manufacturer in the
Chinese market. Taiho Paint has been the market leader in wood
and wall coatings, said Chunhua. Taiho Paint firmly and quickly
occupied the market by relying upon excellent brand image based
on high quality products and personalized professional service.
The company plans to continue to dedicate itself to environmental protection by reducing its carbon footprint and offering low VOC coatings. We will satisfy our customers demand
for products that meet environmental protection requirements,
Chunhua added. We offer energy saving, high weather-resistance type outdoor coatings, UV coatings, waterborne wood
coatings and high solid content low VOC coatings.
The company said it will continue to focus its R&D efforts on
environmentally friendly products. We are focusing on wood
coatings and building the market
segment, especially in waterborne
and UV coatings, Chunhua said.
We are also working on coatings
for car accessories, high-end electronics and other coatings research
and development. Taiho Paint will
shoulder the social responsibility
and corporate responsibility for
environmental protection, low carbon and humanities. CW
October 2013
FEATURE
Investments in China
Paint and coatings dompanies and their suppliers continue to invest in China.
Kerry Pianoforte, Editor
hina has become the worlds largest producer and consumer of coatings. According to a recent report, from
January to November 2012, Chinas coatings output
reached 11.4 million tons, with a year-on-year increase of 12.09
percent. This figure is expected to grow by 10 to 15 percent annually. According to IBISWorlds Paint Manufacturing market
research report, Paint Manufacturing in China, the Chinese
paint market is set to grow 11 percent in 2013 to reach $52.2
billion in revenue. According to the report, strong performance
in downstream industries has fueled 13.4 percent annualized
growth in the paint manufacturing industry in China over the
five years through 2013.
As the paint, coatings, adhesives and sealants industries continue to grow in China, leading companies continue to invest
heavily in this region.
AkzoNobel recently announced plans to invest a total of
more than 50 million in China to build new manufacturing facilities for its powder coatings and decorative paints businesses,
adding further momentum to the companys strategic growth
ambitions.
Both new facilities will be located in Chengdu with the powder facility scheduled to open in 2014 and the decorative paints
site starting production in 2015.
The announcement follows the recent start-up of commercial
production of Bermocoll cellulose derivatives at the companys
multi-site in Ningbo, which will serve the growing demand from
customers throughout the region, as well as from AkzoNobels
own decorative paints business. Cellulose derivatives are used in
water-based paints and building additives applications.
China is playing an increasingly important role in our
growth strategy and by expanding production capacity we
will further strengthen our position as a leading supplier to the
Chinese market, said AkzoNobel CEO Ton Bchner.
We already have a strong manufacturing footprint in eastern,
central and southern China, he added. As demand and volumes
continue to rise, we will extend our production and distribution
westwards and the new sites will enable us to better serve our
customers whenever and wherever they need our products.
Chengdu is one of the fastest growing cities in south western
China and has consistently delivered double digit growth over
the last two decades. It has established itself as an important
industrial hub, resulting in high demand for quality powder

coatings and decorative paint, which is expected to remain
strong as the area continues to develop.
Our investments in Chengdu underline our commitment to
further developing our business in China and capitalizing on
the business opportunities being created by growing domestic
demand, said Lin Liangqi, president of AkzoNobel in China.
AkzoNobel currently employs more than 7,700 people in China,
including 500 in research and development. Revenue for 2012 was
1.7 billion, the majority being generated from local demand.
Auto Sales in China Continue to Climb

Chinas passenger-vehicle sales gained the most in four months
in August, led by sales of sport utility vehicles, as the worlds second-biggest economy rebounds from a two-quarter slowdown,
according to a recent report by Bloomberg News. Wholesale deliveries of cars, multipurpose and sport utility vehicles climbed
11 percent to 1.35 million units last month, the biggest gain
since April, according to the China Association of Automobile
Manufacturers.
Total sales of vehicles, including buses and trucks, gained 10
percent to 1.65 million units last month, the association said.
In the first eight months of the year, 13.9 million vehicles were
delivered, putting sales on track to reach the 20 million units
estimated by the association.
Sales of SUVs jumped 46 percent to 240,100 units last month,
while deliveries of multipurpose vehicles increased 162 percent to
105,600 units. Sedan deliveries gained 4 percent to 899,100 vehicles.
As a result of the surging automotive market, automotive
coating manufacturers are expanding their presence in China.
Business Development Asia LLC recently announced that its client, The Sherwin-Williams Company, has acquired 100 percent of
Changzhou Pulanna Coating Co., Ltd. Pulanna is a leading manufacturer of automotive coatings for sale in the Chinese aftermarket.
The acquisition increases Sherwin-Williams presence in Chinas
automotive sector where passenger car sales have grown strongly
in recent years, increasing from 6.8 million in 2008 to more than
16 million in 2012. Car sales are forecast to continue rising at an
annual rate of approximately 10 percent for the next decade.
This transaction shows how BDAs focus on cross-border
M&A with in-country expertise helps its clients realize their
October 2013
Investments in China FEATURE

Asian growth plans. We wish Sherwin-Williams all future success as the new owners of Pulanna, said Mark Webster, managing director of BDA.
Axalta Coating Systems will invest more than $50 million
to construct a new facility to manufacture and supply up to
25,000 metric tons of paint to automobile manufacturers that
are expanding into south and central China. The plant will be
dedicated to production of the companys waterborne coatings
that meet both manufacturer and regulatory environmental
standards. Pending final government approvals, construction of
the new facility is expected to break ground in the second half
of 2013 with production beginning the first quarter of 2015.
The new facility will be close to customers in the Shanghai
area and have easy access to major transportation routes reaching into western and southern areas of the country, said Charles
Shaver, chairman and CEO of Axalta Coating Systems.This
additional facility will complement the manufacturing capacity of Axaltas flagship OEM coatings manufacturing plant in
Changchun that is already accelerating production to meet extraordinary growth in automotive production in China.
The waterborne coatings that will be produced at the new
facility will be used in two of the consolidated manufacturing
processes that Axalta has developed for automobile manufacturers to improve productivity and save energy. The specially
formulated primer of Axaltas 3-Wet water-based system replaces the need for a full oven bake step required after the application of traditional primers, enabling manufacturers to replace
larger ovens which are expensive to build and costly to operate.
Products manufactured at the new facility will also be used with
Axaltas EcoConcept production system, a proprietary technology that combines the primer and basecoat, enabling manufacturers to replace multiple bake steps with only one.
PPG Hosts Asia Pacific Sustainability and CSR Forum in Shanghai

Under the theme Innovation, Sustainability and Color, PPG Industries hosted
its Asia Pacific Sustainability and Corporate Social
Responsibility Forum and
a celebration of the companys 130th anniversary in
Shanghai. PPG executives
from all over Asia Pacific,
officials from the Development Research Center of
State Council, China Ministry
of Commerce, China Ministry of Environmental Protection, World Resources Institute, China
Association of Enterprises with Foreign
Investment, Shanghai Association of Enterprises with Foreign Investment, Association of International Chemical Manufacturers, Tsinghua University and local
government, and representatives from
leading local media attended the forum
to exchange ideas on corporate social responsibility, environment protection and
sustainable development.
Sustainable development is a crucial
issue for both companies and the society
at large, in order to preserve a healthy and
balanced relationship between the environment, economic growth and humanity,
said Mike Horton, PPG president, AsiaPacific region. This forum aims to provide
a platform for experts from all lines of work
to exchange ideas on sustainable develop

ment approaches for business and society.
Horton and other senior executives
from PPG discussed the companys experiences and achievements in environmental protection, employee care and social
responsibility fulfillment. They showcased
PPGs successes in areas such as sustainable
plant operations, the development and
promotion of green products and creating a healthy corporate culture. They also
touched on PPGs CSR initiatives such as
volunteer activities, caring for the community and disadvantaged groups, and supporting education and disaster relief. In the
discussion session, attendees exchanged
views on sustainable growth strategies and
healthy development for society.
After the forum, PPG hosted a celebration for the companys 130th anniversary in business, during which members
of the Pittsburgh Symphony Orchestra
entertained guests with a performance.

Sustainable business practices have
been part of PPGs strategy and culture
since its early days of operation. Over the last decade,
PPG has transformed from
being a diversified, multibusiness
manufacturer
to being the worlds leading coatings and specialty
products company in part
because of its sustainable
development
strategy.
In the 2012 PPG Corporate Sustainability Report
published in April 2013, the company
launched its new sustainability vision,
values and goals. Leading up to 2020,
PPG will strive to reduce environmental impact, improve employees safety,
health and well-being, and encourage
and report employee charitable donations and volunteerism.
Sustainable development is never a
short-term endeavor, said John Richter,
PPG vice president of operations, coatings, Asia Pacific. PPG is committed to
sustainable growth strategies and never
stops exploring better ways for corporate
and social development. We hope our efforts can encourage more enterprises to
actively fulfill their social responsibilities
and contribute to the development of a
sustainable society.
Coatings World | 51
FEATURE Investments in China

Chinas expanding car production is a reflection of the nations fantastic economic growth. Axalta is excited to contribute
to Chinas success story, said Shaver. We know our coating
systems make sense to manufacturers and the environment
alike. We never forget that the colors and performance of our
coatings also are part of the pleasure car owners receive when
they buy a car. Axalta is proud to be able to play such a multifaceted role in Chinas accomplishments.
BASF has also expanded automotive coatings production in
China. BASF Shanghai Coatings Company Limited is investing
in a new basecoat plant at the Shanghai Chemical Industry Park
in Shanghai, China. The new plant will increase the companys
local production capacity for basecoat by 13,500 tons per year.
The investment represents an important step to strengthen
BASFs position as a leading coatings supplier to the automotive
industry in China, according to the company.
The new coatings plant is planned to start production in the
first half of 2014. It will be designed according to the latest and
most environmentally friendly manufacturing processes and technologies. BASF Shanghai Coatings Company Limited is a joint
venture with 15 years of successful partnership between BASF and
Shanghai Coatings Company Ltd. The joint venture is already running a production facility in the district of Minhang in Shanghai.
In China, BASF has been supplying coatings reliably to international and domestic car makers for more than 15 years. As
a long-term partner, we have witnessed how China has become
a world leader in automotive production, said Peter Fischer,
senior vice president, Coatings Solutions Asia Pacific at BASF.
Our investment in additional local coatings production facilities reflects our commitment to address the current and future
needs of our automotive customers in this dynamic market.
With our latest technologies, innovative coatings solutions
and processes, we will continue to invest in strengthening our

infrastructure to support the growing automotive industry in
China, Fischer continued.
BASF is the coatings supplier who first introduced waterborne basecoats to China in 2005. The company offers a wide
range of products for use in the automotive industry throughout the value chain, for automotive manufacturers and suppliers
and in customer service.
PPG Industries has made a number of major investments in
China. PPG opened its new automotive OEM coatings development and application center in Tianjin, China. This facility is the
first of its kind locally, and it will focus on the development of
automotive coatings in China.
The company also opened PPG Coatings (Tianjin) Co., Ltd.,
a new waterborne coatings manufacturing facility. The Tianjin
plant is PPGs largest coatings manufacturing facility globally,
and the expansion significantly increases the plants production
capacity for waterborne coatings.
We are pleased to celebrate the completion of this critical
expansion project in China, said Cynthia Niekamp, PPG senior
vice president, automotive OEM coatings. Chinas automotive
manufacturing industry is experiencing dramatic growth, and in
light of new environmental protection regulations, the increased
demand for eco-friendly waterborne automotive coatings continues to drive the expansion of PPGs business here.
Last year, the Regulation on the Access Management of Passenger
Vehicle Manufacturers and Products went into effect, requiring that
all automotive basecoats and topcoats used in manufacturing have
waterborne formulas, setting a new entry threshold for automakers.
As a result, PPGs waterborne coatings technologies with its low
VOC emissions and high cost-efficiency have become increasingly
popular with automakers in China, the company reported.
BASF Launches Campus Talks for 2014 Graduates in China

BASF recently kicked off its Campus Talks for 2014 university graduates at East China
University of Science and Technology , with participation of more than 1,000 students
from various universities in Shanghai.
The Campus Talks are part of the BASF Grow Graduate Program, which aims to
recruit, train and develop talented, passionate and enthusiastic graduates from all over
China by offering customized training and job rotation to lay a solid foundation for career
development. Since the program began in 2007, BASF has continuously recruited fresh
graduates from universities throughout China, even during the economic downturn.
As part of our Asia Pacific strategy, BASF will create around 9,000 new jobs in the
region by 2020, and the majority of these will be in China, said Johnny Kwan, senior vice
president, country platform and functions, Greater China, BASF. By investing in people, we directly support our ambitious growth targets.
Last year BASF inaugurated its first Asia Pacific Innovation Campus in Shanghai, and operates approximately 30 production sites
around Greater China. BASF will invest 10 billion in the Asia Pacific region by 2020.
This year, the BASF Campus Talks will be conducted in selected universities in six cities: Shanghai, Beijing, Guangzhou, Chongqing,
Tianjin and Qingdao. All BASF Grow trainees will be assigned a dedicated guide, and will experience different job roles over a period
of 24 months to gain a comprehensive knowledge of BASFs business environment and acquire the necessary skills in their specialist areas.
Qualified candidates with bachelor or masters degrees will be offered positions at BASF in areas including business, manufacturing and engineering, research and development and functional units.
October 2013
global links for coatings professionals
The Coatings Group Events

www.coatingsgroup.com
Middle East Coatings Show 2014

Dubai International Convention & Exhibition Centre, UAE
10 12 March 2014
4
Asia Pacific Coatings Show 2014

Balai Sidang Jakarta Convention Centre, Indonesia
3 5 September 2014
NACC
NORTH AFRICAN COATINGS CONGRESS
North African Coatings Congress 2014

Hyatt Regency Hotel, Casablanca, Morocco
15 16 October 2014

Cairo International Convention & Exhibition Centre, Egypt
10 12 March 2015
Asia Coatings Congress 2015

Windsor Plaza Hotel,
Ho Chi Minh City, Vietnam
12 13 May 2015
Latin American Coatings Show 2015

World Trade Centre, Mexico
15 16 July 2015
5
For up-to-date information on any of the above events, please contact the Coatings Group
Tel: +44 (0)1737 855021 Email: coatingsgroup@quartzltd.com
or visit our Website: www.coatingsgroup.com
FEATURE Investments in China

Following the environmental protection policies stipulated
by the Chinese government, we estimate that waterborne coatings use on newly built vehicles in China will increase from 40
percent of new builds to more than 60 percent within the next
five years, said Vincent Robin, PPG vice president, automotive
coatings, Asia Pacific. PPG is well positioned to help automakers in China increase their use of waterborne coatings products
and technologies. For example, the B1:B2 premium compact
process is an innovative waterborne coatings technology that
enables our customers to eliminate the primer layer and reduce
the total cost of painting a car, as well as the total weight of the
vehicle for fuel efficiency.
In addition to the capacity expansion, the new development
and application center is equipped with advanced, state-of-theart equipment to simulate the automatic car painting processes
in a shop, which is another example of introducing PPGs best
practices to China, Robin added.
Innovation, sustainability and color expertise have long
been strengths at PPG, said Mike Horton, PPG president, Asia
Pacific. The expansion of our capacity to manufacture waterborne coatings marks a crucial step toward our sustainable
development. We will continue to capitalize on the favorable
investment climate and geographic advantages of the Tianjin
Binhai New Area and to develop and produce more premium
technologies and sustainable products for the Chinese and global automotive markets.
With automotive coatings plants in Tianjin and Wuhu and
a resin plant in Zhangjiagang, PPG serves a wide range of automotive coatings customers in China including well-known
global automakers and leading domestic manufacturers.
PPG Industries recently opened a new manufacturing facility for the production of heavy-duty equipment coatings in
Tianjin, China. The Tianjin site also has installed equipment to
help reduce VOC emissions and preserve the local environment,
the company reported. With annual capacity of approximately
9,000 tons, the new plant will produce industrial coatings for
China-based manufacturers of heavy-duty machinery, such as
agricultural, construction and mining equipment. Demand
for premium coatings products in various industries and by
local and multinational companies operating in China continues to grow rapidly, said John Richter, PPG vice president of
operations, coatings, Asia Pacific. We are pleased, and this
investment demonstrates our continuing business and environmental commitment to the region and toward meeting the expanding customer demand.
Along with the Tianjin plant, PPG has a research center and a
powder coatings plant in Suzhou to help improve local product
development, supply-chain efficiency and technical service. The
new manufacturing operation in Tianjin improves the regional
capacity of PPGs industrial coatings.
The overall Tianjin coatings operation was the first PPG
coatings plant built in China, and it has developed into PPGs
largest coatings production base in the world. The factory currently supplies automotive OEM coatings and industrial coatings to the China market.
Suppliers Invest in China

There has been a flurry of investments in China by suppliers to the
paint and coatings industry. BASF is building a new Ultramid polymerization plant with a capacity of 100,000 metric tons per year
in Shanghai, China. The new plant is planned to start up in 2015.
As part of our long-term strategy, we aim to locate production
close to our customers in the Asia Pacific region, so that we can better support their growth, operate more efficiently and collaborate
more closely. BASF intends to grow two percentage points above
the market in Asia Pacific and maintain our commitment to environmental protection as well as ensuring a positive contribution to
society for a sustainable future , said Albert Heuser, president and
chairman Greater China and Functions Asia Pacific.
The demand for polyamide products in the engineering plastics, fiber and film industries will grow strongly, particularly in
China, said Hermann Althoff, senior vice president of the Global
Polyamide and Intermediates Business Unit. The investment enables us to participate in this growth and supply our Asian customers with locally manufactured high performance products.
The BASF wholly-owned plant will be built at the Shanghai
Chemical Industry Park in Caojing which is also home to a
world scale facility for integrated isocyanates, operated by
BASF and partners. bAt this location, BASF also has production
plants for polytetrahydrofuran (PolyTHF) and polyisocyanate
(Basonat) for the coatings and furniture finishing industry and
precious metal solutions for automotive catalysts.
BASF operates Ultramid polymerization plants in
Ludwigshafen, Germany; Antwerp, Belgium; Freeport, Texas
and So Paulo, Brazil. The production of polyamide for film,
textile and carpet fiber as well as for engineering plastics applications is integrated into BASFs global Verbund structure with
polyamide intermediates (i.e. adipic acid, anolon, caprolactam),
chemical raw materials (i.e. ammonia, cyclohexane, sulfuric
acid), energy, by-product recovery, logistics and other services.
BASF has recently announced plans to invest 90 million to
set up a world-scale production plant at the Shanghai Chemical
Industry Park in Shanghai, China. The new plant will produce
high performance resins and electrocoat (e-coat). The start-up of
the production line is planned for the second half of 2015. The
plant will help to address the increasing demand for high quality
coatings solutions in growing industries, notably the automotive
industry, in Asia Pacific.
The continued investment in our infrastructure and capacity
demonstrates our strong commitment to supporting our customers
growing business in the automotive market in Asia Pacific, particularly in China, said Peter Fischer, senior vice president, Coatings
Solutions Asia Pacific. With the new plant in place, we will respond
to customers even quicker and further enhance our efficiency of logistics and supply of advanced coatings products.
This new resin and e-coat plant will be located adjacent to another new BASF automotive coatings plant which broke ground
in early 2013. The close proximity of these two plants will allow
for more synergies and efficiency, the company reported.
Resin is a key intermediate used in the production of various
types of coatings. The new facility will supply resins with the
October 2013
Investments in China FEATURE

latest technology to support the companys expanding coatings
production and growth plans.
Applying the latest technologies, BASFs new plant will also
supply CathoGuard 800, an e-coat that is ideally suited for the
new standard of integrated coatings application processes and
contains less than one percent solvents. E-coat is a critical coating layer in automotive production, protecting a cars surfaces,
edges and cavities from corrosion, as well as being the base for
applying subsequent paint layers.
Ashland Inc. recently celebrated the grand opening of its new
gelcoats production facility in the Chemical Industry Park of
Changzhou Yangtze Riverside Economic Development Zone.
This $60 million dollar facility, which is Ashlands most advanced gelcoats plant in the world, serves customers in marine,
sanitary ware, transportation, wind energy and industrial markets in China and the broader Asia Pacific region.
The plant currently employs 30 people and is located in
Changzhou where Ashland also operates an unsaturated polyester resins and epoxy vinyl ester resins production facility that
has been manufacturing products in the region for more than
10 years. The grand opening celebration was attended by nearly
250 people, including customers, suppliers, trade associations,
government officials from various levels of Changzhou and
members of the media.
Gelcoats are specialty resins that help to improve the appearance of fiberglass products and to protect structural layered
materials from corrosion. They are used in a wide variety of
consumer and industrial products, including yachts, bathtubs,
basins, high-speed trains, buses, wind energy blades, nacelles,
cooling towers and storage tanks.
Ashlands product brands include award-winning Maxguard
and Enguard gelcoats. The new facility will also produce adhesives, fire retardant resins and low-profile additives for many
industrial products. With an initial annual capacity of 10,000
tons of gelcoats and 2,000 tons of adhesives products, the facility is designed for further expansion to meet increasing market
demand across Asia.
China is an attractive market for investment, despite some
of the current economic challenges. Ashland has made a series
of investments in the country over the past few years to expand
our ability to serve local customers, said Ted Harris, senior
vice president and president, Ashland Performance Materials;
and president, Ashland Global Supply Chain. This new facility
reflects Ashlands commitment to maintaining the highest production standards for gelcoats products. More importantly, we
are extremely proud of our two-year zero incident record we
maintained throughout the construction of this plant. Thanks to
the long-term support provided by the Changzhou government,
Im confident that this new facility will soon become an integral
part of Ashland family and the local community.
Ashland started our gelcoats business in China in 1995, and
we have enjoyed significant growth since then, added Baochang
Zhang, vice president, Ashland Performance Materials, Asia
Pacific. This new facility will enable us to better assist our customers in providing competitive products to the marketplace
while strengthening our position as Chinas leading gelcoats

supplier. Ashland is committed to Responsible Care, said
James Ying, operations director, Ashland Asia Pacific, We have
taken all possible measures to make sure our gelcoats plant
demonstrates the highest environmental, health and safety standards, as other Ashland plants across the region.
Dow Corning (Shanghai) Co. Ltd., a subsidiary of Dow Corning
Corporation, a leader in silicones, silicon-based technology and innovation, celebrated the completion of its multi-million USD expansion at the Shanghai Songjiang site that marks one of the largest
single investments in Chinas paper release industry to date.
The newly established solventless silicone manufacturing system demonstrates the companys continued effort to increasing
efficiency in the regional supply chain and brings environmental
and financial benefits for customers across China and the Asia
Pacific region because no solvents are used.
Dow Corning entered the China market in 1973 and to
date, its combined investment in China is more than $2 billion. The companys three major facilities in China the newly expanded manufacturing Songjiang site that serves as the
Asia Specialty Chemicals Hub; Zhangjiagangs manufacturing
facility that is an integral part of Chinas largest integrated
silicone production site as well as Shanghais Dow Corning
China Business and Technology Center are key to providing
a complete and complementary local service offering, the company reported. This fully integrated local supply chain enables
customers to benefit from a more reliable supply of locally produced products; a reduced lead time on products delivery; and
lower costs and a diminished carbon footprint due to reduced
trans-ocean freight costs.
Allnex officially opened its new Technical Services &
Development (TS&D) laboratory in Shanghai. This facility is
planned to bring together Allnexs key technologies under one
roof for synergies and resource sharing in technical developments. The laboratory will commence operation in September
2013 following its official opening.
China is the focal point of our coating resins business
growth strategy, said Allnexs vice president, Asia Pacific, Siva
Iyer. The new center will integrate the capabilities of our existing two laboratories in China; it will meet global safety and
environmental standards and provide modern state-of-the-art
lab facilities for our employees to further help our customers by
faster product and applications development. Our aim is also
to speed technology transfer from Europe and America to the
emerging growth regions.
Frank Aranzana, CEO, Allnex added, The opening of our
new TS&D laboratory is part of Allnexs strategy to accelerate
growth in Asia and further globalize our business. It also reinforces our position as a preferred resin supplier.
Allnexs TS&D laboratory is located within an easily accessible modern technology park at Yin Du Road, Shanghai
to support its entire coating resins and additives portfolio.
This laboratory facilitates paint formulation, technical service, raw material research, resins modification and new resins development. CW
Coatings World | 55
FEATURE
China
Will It Survive The Global Downturn?
Dan Watson, Contributing Writer
Blairgowrie Associates; dwatson@aol.com
ecently, there has been a great deal of discussion in the

financial community about the continuing shaky state
of the global economy. In many of the current financial articles the status and role of the second largest economy
(i.e., the Chinese economy) has been called into question. Weve
seen a flurry of articles about Chinas slowdown and whether
the country has the ability to keep social order intact as things
slow down. During this slow down period we have
seen inflation happening inside China, we have
witnessed unemployment at levels never experienced by China. We have seen an exit of
wealthy Chinese who are escaping a China
that has become polluted (air, water, land).
At the same time we have listened to various
China experts and read numerous articles
proclaiming that China will surpass the U.S.
by 2016. Polls taken inside China indicate
that two out of three Chinese now predict
that their country will overtake the U.S., an
eight percentage point increase since 2008.
The number of Americans today who agree
has jumped 11 percentage points to 47 percent.
Lets be honest, China has enjoyed an impressive run over the past three decades with real
annual gross domestic product (GDP) growth
averaging nearly 10 percent through 2012.
China is currently the worlds second-largest
economy, largest merchandise exporter, secondlargest merchandise importer, second-largest
destination of foreign direct investment (FDI),
largest manufacturer, and largest holder of foreign exchange reserves. All of this sounds great
but as the old saying goes, all that glitters is
not gold. China will also become the worlds largest importer
of crude oil in October, surpassing the U.S. for the first time
as the Asian giants rising consumer class of drivers grows increasingly thirsty for fuel, or so the U.S. Energy Information
Administration is projecting.
China already is the largest importer of oil from the troubled
Middle East, taking away a distinction that
has plagued the U.S. since the 1970s.
Its move to being the worlds largest
importer, even as U.S. dependence
on Middle Eastern oil declines to
negligible levels, could transform
regional and world politics as
the focus of global defense efforts for decades has been keeping open the vital oil shipping
lanes leading from the Persian
Gulf to the US and Europe.
Chinas emergence as the
worlds biggest oil importer has
been building for years, but grew
particularly rapidly this decade along
with record breaking car sales, which
surged to more than 19 million units last
year. China, with its increasingly prosperous population of 1.3 billion, has been
the worlds largest market for autos since
2009. Oddly, most Americans are completely unaware of this fact.
This number one distinction is causing Chinas consumption of oil to surge
by 13 percent to 11+ million barrels a day
between 2011 and 2014. Additionally,
October 2013
Chinas manufacturing industries are also heavy users of oil.

With Chinas domestic oil production pegged at about 3 million
barrels a day and growing slowly, that means it has had to escalate oil imports to satisfy demand a situation that is projected
to continue for the remainder of this decade.
As it turns out, Chinas growing oil need is directly affecting
the U.S. and its consumers because it now has a major and growing influence on the price of oil and other critical commodities.
As you might expect, this remarkable economic growth over
the past three decades by China has not been achieved without creating some serious internal financial and other problems
along the way. Pollution inside China is at a dangerous level.
Many of us recall the air pollution during the Olympics. Almost
daily there are reports of health related issues as a result of pollution sources. The global economic crisis that began in 2008
has greatly affected Chinas economy. Chinas exports, imports,
and FDI inflows declined, GDP growth slowed from its 10+ percent level to just over 7 percent, and millions of Chinese workers
lost their jobs. The Chinese government immediately responded
by implementing a $586 billion economic stimulus package,
loosening monetary policies to increase bank lending, and providing various incentives to boost domestic consumption. The
economy quickly bottomed out, and the rebound saw a quick
recovery. The recovery not only sustained the Chinese economic
miracle, but also sparked debate about the so called China
Model among many economic theorists. They wondered what
kind of system and cultural codes are hidden behind the myths
of seemingly never-ending economic growth.
Unfortunately, what the world found out was that China
had not discovered the secret to never ending economic growth.
As predicted by a number of global economists, a rapid decline
began after the central government made a gradual reduction of

the stimulus. We saw a somewhat similar happening in the U.S.
when the Federal Reserve announced a possible end to the QE
program. The decline in China was in fact too rapid for the comfort of major policy makers. In the first quarter of 2012, Chinese
macroeconomists proposed the policy of steady growth.
Historically, China has been reliant on a large export oriented economy (i.e., growth and stability relied mostly on income derived from exported products). In recent years China
has attempted to change their reliance on exports to become
more of an internal, domestic consuming economy. In attempting this transition, China has seen the evolution of a Middle
Class which has driven numerous internal growth engines such
as real estate, automotive production and infrastructure expansion. Unfortunately, it also opened China up to a host of new
problems, many of which they were not prepared to handle.
The new Middle Class found that they were able to generate
and acquire wealth but had few ways to invest (i.e., they cannot invest outside of China and returns from local banks were
very low). In other words, the central government was more
interested in exercising control than sponsoring more growth
opportunities for the population.
Some years ago, the Chinese government changed its policy
and allowed people to buy their own homes and with that change
the flood gates opened. In order to keep the fledging middle class
resurgence alive and robust the Chinese government has spent
over $2 trillion dollars to build whole cities for use by the Chinese
public. Unfortunately, with the downturn in the global economy, these cities have become ghost cities with no inhabitants.
Chinese officials have reigned in this problem regarding more
construction and expansion but the vacant cities still exist.
2426+ 33+ 36+ 4050+ 60+ 63+ 72+ 9099+
Figure 1
2011
2010
2009
2001
2008
2,000,000
2007
4,000,000
2006
6,000,000
2005
tons
8,000,000
2004
10,000,000
2003
12,000,000
2002
Chinese Coatings Consumptions
Coatings World | 57
FEATURE Chinas Economy

So, the question of the hour becomes, whats next? Has the
global downturn impacted China such that what we are seeing
today is the new normal for China?
This is a very difficult question to answer. According to a
number of economist, the Chinese economys potential growth
rate may have already moderated, from 10 percent in 200010
to an estimated 8 percent overall in 201020, and will slow
further to 6 percent over 202030. If these figures are roughly
correct, then the 78 percent range that we have witnessed
over the past couple of years may have become the new normal of Chinese growth. Of course, this raises the question,
can ordinary Chinese tolerate growth rates much below 7 percent? The same process that determines the impact of slower
Chinese growth on the rest of the world will also determine
how it will affect ordinary Chinese. Some economists speculate that the Chinese downturn will be similar to the Japanese
downturn we witnessed some years ago. In other words, the
Chinese wont mind a downturn in their GDP growth as long
as the average Chinese has sufficient money to maintain a reasonable lifestyle. I dont subscribe to this theory due to the
fact that even in the worst of the Japanese downturn the average Japanese was fairly wealthy. In China, we still have a huge
part of the population who are not benefiting from the growth
that has occurred inside China. A downturn in Japan had a
minor impact on the local population whereas a downturn in
China will more than likely have a very serious impact on a
large portion of the population.
It would seem that for every theory you may have about
Chinas economy, if you look hard enough you will be able to
find appropriate data to support it. Whether China will enjoy
ongoing prosperity or be faced with an ever enlarging financial
catastrophe I dont pretend to know. However, I do know that
the current slowdown of GDP growth in China will have to
have gut-wrenching effects at some point in the future. There is
no such thing as a free lunch in such matters. If China leadership is smart (and a bit lucky) it may be possible to save China
from experiencing a hard landing. Unfortunately, regardless of
the path Chinas leadership chooses to take in this matter, somebodys going to be hurt, eventually.
The impact of the slowdown in GDP growth on the coating
industry is not known at this stage. China has been enjoying a
huge increase in the consumption of coatings over the past few
years (see Fig. 1.0). In 2012 this historical growth slowed to
a total in 2012 of 11.5 million tons of coating. Projections for
2013 indicate only a modest change from 2012 level.
The Chinese coating market is highly diverse with the largest
segment being architectural coatings (see Fig. 2.0). This breakdown of coatings may change in 2013 due to the economic
slowdown directly impacting the housing market.
Speculation would suggest that with the actions taken by the
Chinese leadership to curb the construction of more homes and
cities that there will be a corresponding decline in architectural
coatings. Although this may be a direct cause and affect happening there is still a huge recoat architectural market in China.
35+19+121076421A
Chinese Coatings Consumptions by Type, 2011
2%
1% 2%
4%
6%
35%
7%
10%
12%
19%
n Architectural coatings
n Protective coatings
n Wood coatings
n Powder coatings
n Automotive OEM
n Marine paints
n Road marking paints
n Coatings for plastics
n Coil coatings
n Automotive refinish
n Others
Figure 2
October 2013
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FEATURE Chinas Economy
This author believes that the Chinese economy will eventually

weather the current global downturn if its leaders choose wisely
and implment true economic measures that are not just band
aid fixes.
On the surface, what appears to be continuing is the
automotive coatings area. Whether or not the Chinese
slowdown will impact on the automotive production area
is yet to be decided. Different products that come under
automotive paints include clearcoats and touch-up paints,
pretreatment chemicals, intermediate coats, electrodeposition primers, and solid and metallic top coats. Automotive
paints are required for metal, plastic exterior paint and for
interior coating. Coatings that are used in auto paints include electrocoats, primers, powder coatings, basecoats, and
clearcoats. Some of the major companies that deal in auto
paints include DuPont, PPG, Nippon Paints, Kansai Nerolac
Paints, BASF, AkzoNobel, KCC and Guangdong Yin Fan
Chemistry Co. Ltd. In other words, there is a huge investment by both foreign and local businesses inside China.
This author believes that the Chinese economy will eventually weather the current global downturn if its leaders choose
wisely and implement true economic measures that are not just
band aid fixes. There is reason to be concerned about China
becoming the number one importer of foreign oil and what that
might mean to the rest of the world. For certain, the economic
and social reforms that have started in China must continue
if China is to survive long term and overtake the U.S. economy. Until the bulk of its huge population enjoy the benefits of
Chinas remarkable growth over the past 30 years there is genuine concern about its long term stability. CW
October 2013
FEATURE
CHINACOAT2013
Preview
From November 20-22 the Shanghai New International Expo Center will host
CHINACOAT2013, the main attraction for raw material and equipment suppliers looking
to benefit from Chinas growing paint and coatings industry.
by Kerry Pianoforte, Editor
hina is now the worlds largest producer and consumer

of coatings. According to CHINACOATs organizers,
Sinostar International Ltd., from January to November
2012, Chinas coatings output reached 11.4 million tons, with a
year-on-year increase of 12.09 percent. This is expected to grow
by 10 to 15 percent annually. Since, 1996 CHINACOAT has
provided attendees with a platform for industry professionals to
engage, interact and discover opportunities for future growth.
CHINACOAT2013 will take place November 20-22 in the
Shanghai New International Expo Center in Halls E2, E3, E4,
E5 and E6. This annual event offers attendees the opportunity
to learn about the latest products and technologies, as well as a
chance to network face-to-face with key industry players.
As this issue went to press, a total of 920 exhibitors from 33
countries/regions were booked to showcase their products and
services in an exhibit area of 60,000 square meters. There were
a total of 186 new exhibitors this year, 52 were from overseas,
11 from the Hong Kong/Taiwan regions and 123 from inside
China. The largest exhibiting group is from China, with 649
Chinese suppliers signed up to provide international visitors

with a convenient way to source Chinese products in one place.
CHINACOAT2013 also offers visitors the opportunity purchase a wide range of products and services that are available
from a variety of international companies.
There are six exhibit zones featuring international and China
raw materials, machinery and instrumentation; powder coatings
technology and UV/EB products and services.
The shows organizer, Sinostar International Ltd., will
also offer a number of educational programs. Once again,
a series of technical programs will be held in conjunction
with CHINACOAT2013, including the 11th CHINACOAT
Conference, Technical Workshops and New-Tech Corner.
CHINACOAT Conference
The 11th CHINACOAT Conference will be held two days prior to
the opening of the exhibition November 18-19 at the Renaissance
Shanghai Pudong Hotel. The theme of this years conference is
Nano and Bio Technology in Coatings and Finishing.
Coatings World | 61
FEATURE CHINACOAT2013 Preview

Nanotechnology is highly multidisciplinary, drawing from
fields such as colloidal science, device physics and supra-molecular chemistry. Typically, they are five to 10 times more efficient
than their traditional counterparts and attracting worldwide
R&D work in both public and private sectors. However, the
prevailing concept if it is nano-it must be efficient is debatable. Biotechnology provides tools for adopting and modifying
biological organisms, products, processes and systems found in
nature to develop processes and products which are eco-efficient
and profitable. It is providing a range of tools for the industry
towards improving cost whilst contributing to the concept of
sustainable products.
The aim of this Conference is to critically assess the available
technology, stimulate new ideas, linking academia and industry
in a most thought-provoking and productive form.
Presentation of papers and post-presentation discussions will
be conducted in both English and Chinese (Putonghua).
The first keynote will be delivered by Prof. Jamil Baghdachi of
the Coatings Research Institute, Eastern Michigan University, U.S.
on Monday, November 18th at 1:45 PM. Prof. Baghadachi will
present NanoTechnology in Coatings: Realizing the Potential.
According to Prof. Baghadachi, Nanoscience and
Nanotechnology have fueled vigorous research and development in material science, which is being applied to develop
coatings with novel properties. The approach has enabled
molecular level control of composition and nanometer scale
property control that have resulted in rapid developments in
raw materials and coatings with improved decorative and
protective properties as well as enhanced adhesion, superior
aesthetics, and improved corrosion resistance. This keynote
paper focuses on the development and application of organic
and inorganic nanomaterials in coatings, examples of coatings and their properties.
Papers to be delivered after the keynote on Monday include:
Sustainable Polyesters for Powder Coatings presented by Dr.
Alessandro Minesso of Allnex, Belgium and Antimicrobial
Nano-Additives for Architectural Paints & Impregnates presented by Prof. Maria Zielecka of the Industrial Chemistry
Research Institute, Poland.
There will be seven presentations on Tuesday, November 19
beginnng at 9:00 AM. The first paper is Versatile Biopolymer:
An Eco-Friendly Additive presented by Petra Lenz of BYK
Additives & Instruments, Germany. Her paper deals with a new
matting additive with a unique combination of properties compared to conventional matting agents. The new additive, based
on biopolymer, obtained by bacterial fermentation of sugars, is
fully biodegradable, GMO free and has good mechanical properties. The best results were achieved in UV systems but it is
suitable for waterborne and solventborne coatings.
The rest of the presentations are as follows: HDPE Films
with Improved Barrier & Antibacterial Properties presented by Prof. Regina Jeziorska of the Industrial Chemistry
Research Institute, Poland; Sustainable and Forward-looking
Preservation Concept in Paints and Coatings presented by
Mark Zhang of Schuelke & Mayr, Germany; Fluoropolymer
Nano Coatings presented by Patrick Zhao of Beijing Sino-Rich

Material Science, China; Sustainable Metal Surface Treatment
Technology for Steel presented by Ignacio Balta of ProCoat
Tecnologias, Barcelona, Spain; Preparation and Properties
of UV Curing SiO2 / Hyperbranched Polyurethane Acrylate
Transparent Coatings presented by Prof. Weiping Tu South
China University of Technology, China; and Hard & InvisibleIncorporating Nanosilica Technology for New Improvements
in 2-pack PU Coatings presented by Marco Heuer of Evonik
Hanse, Germany.
Technical Workshops
To provide attendees opportunities for training and education
there will be three Technical Workshops held concurrently with
the main exhibition November 20-21. The interactive workshops will provide a great platform for delegates to share their
technical concerns with the tutors.
Workshop I: Optimizing White Opacity in Paints will be
held November 20 at 9:30 AM and will be held by Dr. ShawJi Shiau, an AP Application Development Leader and Taiwan
Coatings Technical Marketing Manager at DuPont Titanium
Technologies. The goal of this workshop is to learn what works
and what doesnt work for optimizing paint film opacity specifically, optimizing the use of TiO2 pigment.
The workshop is recommended for technical managers, formulators, chemists, product and raw material suppliers, coatings users and those who would like to know optimize TiO2
usage in their application.
Workshop II: Recent Advances in High Value-added
Coatings and Inks Technologies will be held November 21
at 9:30 AM and will be led by Prof. Long Lin. Prof. Lin
is currently the Head of the Department of Colour Science
at The University of Leeds, UK, the world-leading institute
in colorants, printing and coating science and technology.
According to Lin, coatings and inks are becoming an increasingly essential part of many modern day consumer
products, from electronic devices such as mobile phones
to medical diagnostic devices such as blood glucose meters. This workshop will provide an introduction to high
value-added coatings and inks and underpinning principles
involved in the development of such coatings and inks formulations. Delegates will also hear a detailed account of
recent advances in high value-added coatings and inks technologies, together with their applications in wide-ranging
fields of advanced manufacturing.
The workshop will be delivered in a highly interactive style
and there will be opportunities for delegates to discuss their
technical problems with Prof. Lin, who has many years of practical experience in the development of novel high value-added
coatings and inks for a large number of coatings and ink manufacturers worldwide.
Workshop III: will be held on November 21 at 3:30
PM. The theme of the workshop is Sustainable Raw
Materials and Coating Technologies and will be led by
Jamil Baghdachi, a professor of Polymers and Coatings and
October 2013
CHINACOAT2013 Preview FEATURE

the Director of Coatings Research Institute at the Eastern
Michigan University, U.S. He joined the Coatings Research
Institute in 1997, after spending 22 years at various technical and managerial capacities at BASF Corporation, DuPont
and ARCO Chemical
Company. According to
Dr. Baghdachi, coating
technologies have taken
a new turn. A sense of
urgency is driving activity on both research
and development of renewable and sustainable
polymers and coating
manufacturing. In the
first decade of the new century most of raw materials and
coating manufacturers have dedicated sizable portion of resources for producing products in sustainable and environmentally compliant manner.
The objective of this tutorial is to review and discuss the
most recent advances in producing coatings from sustainable
materials at competitive costs and properties. All aspects of
the raw materials, coatings, formulation, challenges, paths to
problem resolution will be discussed. Such products can be
a direct replacement for expensive and petroleum-based raw
materials and coatings. In addition, examples of sustainable
raw materials and coatings as well as their application in architectural, general industrial, automotive/aerospace application will be presented.
New Tech Corner

This two-day event will feature informal presentations on case
studies, novel technology, insights and marketing strategies, providing an ideal interactive platform for both speakers and visitors to share their experiences and expertise together.
Themes of this year include:
New UV Additives
Intermediates
Multiscale Modeling Approach
Waterborne Technology
Polyurethane Coatings
Tackifiers.
CHINACOATs New Tech Corner will be held in Hall A1,
Meeting Zone A1.001. There are no admission fees and all visitors are welcome to attend.
Theme 1: New UV Additives, Yuliang Cai, technical
service manager at BYK Solution (Shanghai) Co., Ltd. will
present New UV Crosslinkable Surface Additives. This presentation is for the practical application of UV systems and
addresses some problems: leveling, wetting, defoaming, antistain, scratch resistance and provides some solutions. This
presentation includes the following aspects: an overview of
radiation curing system, surface additives in UV system and
the application of the new UV cross-linkable surface additive,
defoamers application in the UV system and wax application

in UV systems.
Theme 2: Intermediates will be presented by Paul Kelley, market
development radcure applications specialist at Perstorp Group.
His talk is Intermediates
for the Design and
Control of Hard and
Soft UV Curing Plastic
Coatings. Coatings for
plastic applications tend
to be functional, whether
it is hard scratch proof
coatings, optical coatings
with specific refractive index, or soft feel coatings
which give a tactile aspect and add to a feeling of quality. There
is a trend towards UV curing coatings with carefully controlled
physical characteristics for end use requirement. Development of
oligomers based on customized polyol intermediates and leading to
control of properties such as Tg, modulus, impact strength, hardness and resistance can be achieved by design.
Theme 3: Multiscale Modeling Approach will be discussed by Jie Xiao, deputy head of the School of Chemical
and Environmental Engineering, Soochow University, China.
His talk, Multiscale Modeling for Predictive Design of
Nanopaint-based Functional Coatings, will present on the
development of a high performance computing-based computational platform that can support the design of functional
nanocoatings for the automotive and aircraft industries. This
platform allows the prediction of macroscopic coating performance under the realistic processing and service environment
from the fundamental molecular behavior by integrating different methods and theories at individual scales. A computeraided design tool is being constructed to facilitate engineers in
materials innovation, processing techniques optimization, and
knowledge discovery.
Theme 4: Waterborne Technology will be addressed by Hua
Zhou, R&D engineer at Arkema Coating Resins and his presentation, Novel Waterborne Technology for Metal Protection.
Metals and their alloys are excellent materials with high
strength and outstanding mechanical properties. However,
when exposed to a corrosive environment, the surface of a steel
structure will corrode and thus pose a potential danger to the
whole steel structure and reduce its service life. The huge economic impact of the corrosion of metallic structures is a very
important issue for all modern societies.
Today, corrosion protection of metal usually employs multilayer systems involving at least a primer and a top coat. These two
coats are often based on different technologies implying solventborne and water-borne binders and formulations. It introduces
complexity in applications, drying equipment and processes.
There is a new waterborne acrylic technology that provides
by itself high protection against corrosion and good adhesion
to a wide variety of substrates, even under harsh conditions.
Due to these key features, this waterborne technology offers
Coatings World | 63
FEATURE CHINACOAT2013 Preview

many performance advantages when used as the single Directto-Metal (DTM) coating.
This presentation will highlight the performance properties of
the waterborne DTM technology, as well as the mechanisms and
fundamentals which have been used in the resin development.
Theme 5: Polyurethane Coatings will feature a presentation, Innovative PU Solutions for Coatings, given by
Frank Zhang, segment head for application development
APAC, Bayer MaterialScience. Polyurethane coatings had
been widely used in varies applications. With the increasing
requirements on Environment, Efficiency & higher performance, the new requirements to conventional solventborne
polyurethane coatings had been raised as well. In this session, we will discuss how waterborne PU or WB UV to
achieve high performance as well as environment friendly
& efficiency at the same time. This is also the trends for
coatings in the future.
Theme 6: Tackifiers will offer a presentation from Won
Suk Kong of Kolon Industries. His presentation is Synthesis
and Characterization of Hydrogenated Sorbic Acid Grafted

Dicyclopentadiene Tackifier.
Typically, hydrocarbon resins are non-polar, and thus highly
compatible with non-polar rubbers and polymer. However, they
are poorly compatible with polar system, such as acrylic copolymer, polyurethanes and polyamides. Moreover, recently the raw
materials of tackifier from naphtha cracking had been decreased
because of light feed cracking such as gas cracking. To overcome
this problem, novel hydrocarbon resins were designed to have
a highly polar chemical structure. And, it was synthesized by
Diels-Alder reaction of dicyclopentadiene monomer and sorbic
acid from blueberry as renewable resources. Acrylic resins were
formulated with various tackifiers solution including hydrogenated sorbic acid grafted dicyclopentadiene tackifier in acrylic
adhesive and rolling ball tack, loop tack, 180 peel adhesion
strength, and shear adhesion strength were measured. And
Rheometer, DSC (Differential Scanning Calorimetry) and XRD
(X-ray diffraction), the properties depend on the softening point
and polar content of tackifiers. CW
CHINACOAT2013 will take place Nov. 20-22 at the Shanghai New International Expo Center. There will be six exhibit zones featuring a total of 920 exhibitors
from 33 countries/regions who will showcase their goods and services.
October 2013
FEATURE
TiO2 Solar Cell

Efficiency Rises
Charles W. Thurston, Contributing Editor
aint-on solar cells are coming closer to reality every year.

Recent research on the use of anatase titanium dioxide
in solar cells has once again raised the photovoltaic efficiency bar now to 15 percent for solar cells, suggesting that
it may yet become a basic block in building-integrated photovoltaics (BIPV).
While research in dye solar cells has been ongoing for decades as a less expensive alternative to silicon solar cells, a new
consortium of players is aiming to make TiO2-based BIPV commercially available within a few years. Global research on TiO2based solar cells include applications on glass, metal, flexible
plastic and other surfaces. Unlike silicon-based solar cells, designed to operate in full sunlight, dye solar cells operate well in
lower-light conditions.
The latest efficiency breakthrough was published in Nature
magazine in July by the so-called father of dye solar cell development, Michael Grtzel, a research professor at Ecole
Polytechnique Federale de Lausanne (EPFL), in Switzerland. The
efficiency of different types of materials being researched to produce solar cells ranges from a single-digit to 40-plus percent efficiency, at very different costs. His work includes the discovery
that titania molecules ranging between two nanometers and 50
nanometers provided the best conductors for electrons in the cells.
Similarly, a major technical breakthrough occurred in May
with solid state dye solar cell (DSC) technology, which catapulted to 11.3 percent efficiency at full sun, said Angela Geary,
the brand manager for Dyesol Inc. based in Queanbeyan NSW,
Australia. She noted that by comparison, performance was at
just five percent in 2010 and significantly lagged the traditional
liquid DSC material set performance.
To help commercialize this work, Grtzel is cooperating
with Dyetec Solar, a Toledo-based joint venture between parent Dyesol and Pilkington Glass, to come up with a large format coated glass solar cell for use in buildings and automobiles.
Pilkington is a subsidiary of Nippon Sheet Glass, of Tokyo.
Dyetec has received a $950,000 grant from the Ohio Third
Frontier Commission, which fosters new technology in the state.
A new $16 million investment in Dyetec is being considered
by National Titanium Dioxide, or Cristal, based in Jeddah, Saudi

Arabia, through its parent company National Industrialization
Company of Saudi Arabia (Tasnee). Cristal is the second largest
TiO2 producer in the world and Tasnee is the second largest industrial conglomerate in the Saudi. Tasnee has already invested
$4 million in the project.
Dyesol earlier this year forged a two-year research cooperation pact with Nanyang Technological University, in Singapore,
for dye solar cell development, following similar agreements
on several continents. Apart from the Dyesol/Dyetec efforts,
perhaps a dozen other companies are working to develop commercial-scale dye solar cells. The U.S. Department of Energys
National Renewable Energy Laboratory, in Golden, CO, also
has been at work to develop nanotubes and other TiO2 forms
for use in solar cells for several years.
In a basic dye solar cell, a TiO2 layer with absorbed dye is
used as an anode to collect and transmit electrons excited by its
exposure to sunlight. The particle size of TiO2 anatase is in the
range of 10 to 25 nanometers with a film thickness of 5 to 15
micrometers and a porosity of around 60 percent to ensure a
large internal surface area for adsorbing dye molecules, according to Materials Today. CW
Coatings World | 65
FEATURE
Additives
DIRECTORY
Here is a look at the latest offerings from select additives suppliers. For more information
on the products listed, please contact the company directly.
Allnex
Smyrna, GA
800-433-2873
info@allnex.com
www.allnex.com
Additives offered: Allnex is a leading supplier of resins and
additives for architectural, industrial, protective, automotive
and special purpose coatings and inks. The companys product
range entails innovative liquid resins and additives, radiation
cured and powder coating resins and additives and crosslinkers for use on wood, metal, plastic and other surfaces.
ADDITOL XW 6565
ADDITOL XW 6565 is a universal, glycol-free, polymeric multifunctional grinding medium from Allnex, specially developed for the
production of low-VOC point-of-sale (POS) and in-plant colorants.
It delivers high pigment loading, outstanding weather durability and
excellent color performance. Architectural paint manufacturers can
develop high-performance tinted formulations while increasing process flexibility and reducing costs using ADDITOL XW 6565.
ADDITOL XW 6560
Allnexs new ADDITOL XW 6560 is an ultra-low-VOC combination metal drier designed for easy incorporation into low
VOC waterborne alkyd paints. ADDITOL XW 6560 has excellent compatibility with highly modified alkyds and other metal driers enabling fast incorporation in any stage of the paint
manufacturing process. Paints formulated with ADDITOL XW
6560 show lower seeding tendencies during drier incorporation.
Air Products and Chemicals Inc.

Allentown, PA
800-345-3148 or 610-481-6799
Fax: 610-481-4381
cheminfo@airproducts.com
www.airproducts.com/additives
Additives offered: Airase defoamers and deaerators,
ZetaSperse dispersants, Dynol superwetters, Surfynol wetting
agents, Carbowet surfactants and EnviroGem additives.
66 | Coatings World
Airase Structured Silixane Defoamer Line (SSDL) Defoamers

The Airase SSDL defoamers are a line of formulated, siloxanebased defoamers that have been designed to have predictable
performance relative to each other. This allows formulators to
take a systematic approach to defoamer selection. Each product
in this line has a different balance of defoaming strength and
formulation compatibility.
FAZT (Formulators Assistant ZetaSperse Dispersant Tool)
To assist formulators in quickly finding a dispersant for their
pigment formulation, Air Products offers the Formulators
Assistant ZetaSperse Tool (FAZT) to provide product recommendations and starting point formulations for over a thousand
different specific pigment grades. Visit FAZT.com to access it
online or from a mobile platform.
BASF Corporation
Charlotte, NC and Wyandotte, MI
800-962-7829 or 800-251-0612
Fax: 800-392-7429 or 800-971-1123
nld@basf.com or polyorders@basf.com
www.basf.com/formulation-additives
www.basf.us/dpsolutions
Additives offered: dispersants, wetting agents, surface modifiers, defoamers, rheology modifi ers, film-forming agents, light
stabilizers, stabilizers, suspension agents, thickening agents,
UV absorbers, waxes, waxes-polyethylene.
Hydropalat WE 3111
A non-APEO pigment wetting agent for water-based coatings,
Hydropalat WE 3111 provides excellent color acceptance and
can be used as a dispersing agent in base paints. It is low odor
and contains less than 1% VOC, making it an ideal choice for
paints seeking to carry ecolabels.
Dispex Ultra PX 4575
A VOC-free, dispersing agent for water-based systems with
benchmark performance in inorganic pigments, Dispex Ultra PX
4575 offers improved color development and lower viscosities
www.coatingsworld.com
October 2013
Additives Directory FEATURE

in pigment concentrates containing transparent iron oxides and
other inorganic pigments. The product also exhibits broad compatibility in a variety of resin systems.
Fax: 302-429-5368
Bryan.danek@croda.com
www.crodacoatingsandpolymers.com
Buckman
Zephrym ColorFX
Zephrym ColorFX is a novel amine functional dispersant technology that allows for the development of coatings with richer,
deeper and truer colors. Additionally, Zephrym ColorFX offers
longer stability and lower viscosity. It readily meets the challenge of using high performance pigments, such as carbon black,
in solvent borne formulations.
Memphis, TN
800-BUCKMAN
www.buckman.com
Additives offered: corrosion inhibitors, mold inhibitors, package preservatives, flash rust inhibitors, mold inhibitors, package preservatives, flash rust inhibitors, tannin stain blockers,
dispersants, UV light stabilizers, dispersants, flocculants,
heavy metal precipitants, defoamers, flame retardants, wood
preservatives, anhydrous TMEDA.
Flamebloc EG
Flamebloc EG is a graphite-based fire retardant providing superior intumescent thermal barrier protection in both water0 and
solvent-based formulations. This free flowing FR additive has
good chemical resistance, is easy to use, and compatible with
most resins and raw materials.
BSI 189
BSI 189 is a low odor, zero VOC, greener alternative dispersing
agent for water-based systems approved under FDA (21 CFR)
176.170. BSI 189 is a highly effective sodium polyacrylate dispersant when used in difficult to grind pigments such as carbon
black, reds, yellows, and oranges. BSI 189 has been proven to
work well with reactive and functional pigments used for corrosion protection and flame retardancy.
BYK USA Inc.

Wallingford, CT
203-265-2086
Fax: 203-284-9158
E-mail: cs.usa@byk.com
Web: www.byk.com
Additives offered: adhesion promoters, wax additives, defoamer and air release agents, nano additives, rheology additives, surface additives, wetting and dispersing additives.
BYK 1780
Silicone-containing APEO-free defoamer for aqueous systems
with high layer thickness for removing application-related microfoam, without influencing gloss or transparency.
BYK 1785
Solvent-free and APEO-free defoamer for aqueous pigmented
and clear coatings to help eliminate microfoam especially in airless spray applications.
Croda
New Castle, DE
732-983-6848
B-Tough C2x
A challenge for epoxy formulators is to combine flexibility and
hardness without negatively impacting other properties. Croda introduces B-Tough C2x, an epoxy functional toughening agent for
epoxy coatings in protective heavy-duty outdoor coating applications. B-Tough C2x offers improved flexibility while maintaining
hardness and excellent impact resistance, even at low temperatures.
Dow Coating Materials

Philadelphia, PA
www.dow.com/coatingmaterials
Additives offered: HASE thickeners, HEUR thickeners, microspheres, surface-active agents, surfactants and dispersing
agents (nonionic), surfactants and dispersing agents, texturizing agents, associative thickeners, cellulosics, viscosity modifiers, wetting agents.
ACRYSOL RM-400 and ACRYSOL RM- 995 Rheology
Modifiers
ACRYSOL RM-400 and ACRYSOL RM- 995 Rheology
Modifiers are easy-pouring HEURs that offer excellent sagflow balance, higher film build and uniformity that facilitates
better applied hide, with no added surfactant and no need for
HMHEC. Features include robust color development and stability and improved roller application.
TAMOL 2011 Dispersant

TAMOL 2011 Dispersant is a hydrophobic copolymer that is
easy to handle and incorporate into architectural coating formulations. It is well suited for semi-gloss and gloss paint formulations and offers formulation flexibility and the opportunity to
add more gloss, stain resistance and/or water resistance to low
and ultra-low VOC paints.
Dow Corning
Midland, MI
coatings@dowcorning.com
www.dowcorning.com
Dow Corning 52 Additive
Dow Corning 52 Additive is a silanol-functional, ultrahigh-molecular-weight silicone dispersion for slip and abrasion resistence
Coatings World | 67
FEATURE Additives Directory

in waterborne paints, inks and coatings applications that does not
negatively impact mechanical properties in waterborne coatings.
By providing these benefits at low concentrations, this additive
can also enhance the cost-effectiveness of your formulations.
copolymerize into latexes during synthesis, or to cure into alkyd

coatings. This enables the preparation of high performing, very
water resistant coatings with excellent adhesion. RS-Series surfactants are available in nonionic, sulfate, or phosphate ester forms.
Dow Corning 67 Additive, Dow Corning 500W Additive,

Dow Corning 501W Additive, Dow Corning 502 Additive
Dow Corning has introduced a family of silicone wetting
agents for waterborne and radiation curable coatings, inks
and overprint varnishes. The range of different functionalities
and hydrophillcities available means formulators can choose
exactly the right product for the formulation and substrate.
These agents are effective in both waterborne and radiation
curable formulations.
E-Sperse FT 600
This product is a nonionic, low-VOC surfactant that may be
added to a latex, epoxy, or alkyd resin or coating to improve
both its freeze/thaw stability and open time. By using this single
additive to achieve two performance benefits, users may be able
to reduce the total surfactant loading.
Emerald Performance Materials

Cuyahoga Falls, OH
330-916-6700
corporate@emeraldmaterials.com
www.emeraldmaterials.com
Additives offered: Colorant dispersions/transoxides, coalescents and plasticizers, foam control products, and specialty
silicones for a wide range of zero/low-VOC and UV-curable
coatings and stain applications. Low viscosity monomers/
reactive diluents, modifiers, polyols and crosslinkers for thermoset formulations.
K-FLEX 500P
K-Flex 500P has been introduced as the newest product in
Emerald Materials line of plasticizers and coalescents. The
lowest VOC coalescent in our product line, an excellent choice
for architectural coatings where excellent gloss, scrub, block,
and freeze-thaw characteristics are all desired features. Exhibits
equivalent efficiency to TMPDMIB.
FOAM BLAST 4213
FOAM BLAST 4213, the latest technology for superior foam
control, knockdown and persistence. This ultra-low VOC, APEfree product delivers maximum foam control in aqueous and
energy-cured formulations. Easy to incorporate, excellent foam
control and enhanced compatibility in a variety of coatings,
from flat to clear, in grind and let-down.
Ethox Chemicals
Greenville, SC
864-277-1620
Fax: 864-277-8981
egodwin@ethox.com
www.ethox.com
Additives offered: pigment dispersants, reactive surfactants,
wetting agents, polymerization surfactants, emulsifiers, deframers, alkoxylates, phosphate esters.
E-Sperse RS Series Reactive Surfactants
These non-APE surfactants contain a functional group to
Evonik Goldschmidt Corporation

Hopewell, VA
800-446-1809
Fax: 1-804-541-6290
asktego@evonik.com
www.tego.us
Additives offered: Deaerators, defoamers, surface control
additives, hydrophobins agents, wetting and dispersing additives, energy-curable additives, substrate wetting and anticratering additives, anti-graffiti additives, specialty binders,
co-binders, and nanoresins.
TEGO Dispers 757W
TEGO Dispers 757W is a dispersing agent for waterborne industrial architechtural and wood coatings as well as printing
inks. It offers excellent performance with anti-corrosive pigments and is effective at low concentrations. High pigment loading is possible with minima time and energy while milling.
ALBIFLEX 296
ALBIFLEX 296 combines normally incompatible epoxy-resin
and silicone in one homogenous eopolymer which exhibits the
benefits of both of its constituent polymers. The epoxy component provides excellent adhesion, high mechanical strength, and
good chemical resistance. The silicone component provides high
elasticity, good thermal aging and excellent dielectric properties.
TEGO Dispers 761 W
TEGO Dispers 761 W is designed specifically for waterborne
printing inks and coatings for food packaging. This dispersant
consists of raw materials compliant with the A list of Swiss
Ordinance SR 817.023.21, Annex 6. TEGO Dispers 761 W significantly enhances properties like gloss and color strength in
waterborne, binder-containing pigment dispersions.
Imerys
San Jose, CA
408-643-0076
Fax: 408-643-0298
info@imerys-filtration.com
www.coatings.imerys.com
Additives offered: Extenders, matting/flatting agents, reinforcing additives, performance additives.
October 2013
/06

Mistron 201
Mistron 201, an engineered talc for epoxy marine and protective coatings, improving barrier and anti-corrosion properties.
Mistron 201 replaces the existing extender to enable higher solids and maintain the original viscosity profile.
12:19 PM
Page 1
EcoFlat
1880
EcoFlat 1880, a matting additive that also gives improved scrubbability
and washability in low VOC, flat latex paint, with excellent dispersion,
low resin demand, high MOH hardness and low crystalline silica content.
Lonza
Atlanta, GA
800 365 8324
microbialcontrol@lonza.com; www.lonza.com
Proxel BZ Plus Preservative
This unique combination of Proxel preservatives and Omadine antimicrobials offers a dual mode of action for inhibiting microbial
growth in latex emulsions, water-based paints, adhesives and pigment dispersions. Proxel BZ Plus Preservative prevents discoloration
and provides the extra protection customers need against mold, mildew and bacteria. Features include: Color-stable formulations, dualaction protection, zero VOCs, CMIT / MIT and formaldehyde free,
long-term preservation and broad-spectrum activity
Zinc Omadine ZOE Antimicrobial

The patented Omadine ZOE antimicrobial is formulated to prevent
discoloration due to interactions with various elements in paint formulations. Features include: Low VOCs. inhibited growth of fungi,
algae and bacteria, color-stable, fine particle dispersion (in water) of
zinc pyrithione, alkaline pH stability, suitability for masonry coatings,
broad-spectrum activity, good compatibility in aqueous compositions
Michelman
Cincinnati, OH
513-793-7766
Fax: 513-794-7721
general@michelman.com
www.michelman.com
Additives offered: wax emulsions.
Michem Emulsion 51715
Michem Emulsion 51715 is a water-based metal strapping lubricant. This fully formulated coating may be applied by E-coating
or dipping. It acts as a durable and lubricious coating for industrial strapping applications.
Michem Emulsion 73950
Michem Emulsion 73950 is a water repellant additive that
can be used at levels of 3%-5% on polymer solids. Michem
Successful Strategies for Decision-Makers
CHEMARK
THE
CHEMARK
CONSULTING
GROUP
Chemark Consulting Group is
a 30-year-old management
consulting firm that
concentrates on tactical &
strategic activities surrounding
all industries pertaining to coatings, adhesives, sealants,
resins, polymers and additives.
Since 1975, its global clients
include product formulators,
raw materials and application
equipment suppliers and
end-users.
Core Competencies
Value Implications for CLIENTS
Value Systems Analysis
Customer Relationship
Management
Market Integrity Assessment
Position, Growth,
Competitive, Image Analysis
New Business Development
Market Research
Strategy Business Assessment
& Planning
COATINGS
ADHESIVES
SEALANTS
&
SPECIALTY
CHEMICALS
230 N.Bennett St., Ste. 3 Southern Pines, NC 28387

910-692-2492 E-mail: phillips@chemarkconsulting.net
Web Site: chemarkconsulting.net
Partner Offices: Dorking, ENG Research Triangle Park, N Detroit, MI
Coatings World | 69
FEATURE Additives Directory

Emulsion 73950 provides protection from water in concrete
sealers. The product can also be used for the curing and protection of concrete.
Micro Powders Inc.

Tarrytown, NY
914-793-4058
Fax: 914- 472-7098
mpi@micropowders.com
www.micropowders.com
Micropro 700
Micropro 700 is a unique combination of modified polypropylene and PTFE that has been micronized to a 2.0-3.0 NPIRI
grind gauge reading. Its formulated to impart gloss reduction
and blocking resistance along with lubricity (slip) provided by
PTFE. Micropro 700 will also impart improved mar and rub
resistance. It prevents settling of silica flatting additives and improves burnish and metal marking resistance in low gloss paints
and coatings.
MicoKlear 709
MicroKlear 709 is a finely micronized combination of polyethylene, carnauba wax and PTFE ideally suited for use in coatings
applications where excellent gloss retention, clarity and slip are
desired such as in clear lacquers and OPVs. MicroKlear 709
will impart scratch and abrasion resistance with optimal slip
properties to the most demanding coatings systems such as can
and coil coatings.
Munzing
Bloomfield, NJ
973-279-1306
Fax: 973-338-0420
info@munzing.us
www.munzing.com
METOLAT 775 and METOLAT 780
METOLAT 775 and METOLAT 780 are high performance substrate wetting agents that are proving to be great cost effective
alternatives to traditional acetylenic diol and alcohol alkoxylate
wetting agents.
METOLAT 775 and METOLAT 780 are APEO free with
excellent equilibrium and dynamic surface tension reduction for
a wide range of coating and ink applications.
RAHN USA Corporation

Aurora, IL
630-851-4220
Fax: 630-851-4863
www.rahn-group.com
EnergyCuring@rahn-group.com
Additives offered: RHAN is a premier worldwide supplier of additives,
oligomers, monomers, photoinitiators and other customized specialty
products for use in the ultraviolet and electron beam cure technologies.
GENOMER 5271
GENOMER 5271 is a moderate viscosity amino acrylate oligomer with fast cure response, excellent flexibility, high gloss,
low yellowing and TOLUENE-FREE. Suitable applications
include industrial coatings, inks and varnishes and adhesives.
GENOMER 5271 is typically used in amounts from 5%-25%.
Smaller amounts (2%-5%) reduce oxygen inhibition with low
yellowing.
GENOMER 4230
GENOMER 4230 is an aliphatic urethane diacrylate oligomer.
Cured films of GENOMER 4230 are soft, flexible and non-yellowing. It can be used as a modifier to improve the flexibility of
finished formulations. Suitable applications include coatings for
metal and plastic, inks, and laminating adhesives.
Shamrock Technologies, Inc.

Newark, NJ
973-242-2999
Fax: (973) 242-8074
marketing@shamrocktechnologies.com
www.shamrocktechnologies.com
FluoroSLIP 533
FluoroSLIP 533 PTFE/oxidized polyethylene powder is specifically designed for waterborne coatings to provide excellent
scratch, mar and scuff resistance. As part of the new powderin-powder technology of Shamrock, the new FluoroSLIP 533
offers immediate and easy dispersibility, leading to uniform,
consistent and stable dispersion in coating formulations.
SST-4P
SST-4P high performance PTFE powder provides the ideal combination of economics and performance. SST-4P provides excellent slip, rub and abrasion resistance in can, coil, industrial and
UV coatings. As part of Shamrocks premier line of SST PTFE
powders, SST-4P is insoluble in aggressive solvents, heat resistant and easy to disperse.
Siltech Corp.
Toronto, ON, Canada
416-424-4567
Fax: 416-424-3158
Robert.ruckle@siltechcorp.com
www.siltechcorp.com
Siltech C-890
Siltech C-890 is a high silicone content silicone acrylate functional
pre-polymer that is designed to react under UV or other free radical cured process into the film and provide slip, abrasion resistance
and release properties. The product does not generate foam.
Siltech C-759
Siltech C-759 is used for solventborne UV curable topcoats. It
helps to impact market resistance, anti-graffiti and anti-stain
October 2013

properties, while also improving release. It will also improve
water and oil repellance.
Taminco
Allentown, PA
610-366-6730
Fax: 610-366-6784
info@specialityamines.com
www.speciality-additives.com
www.vantex-t.com
www.advantexamine.com
Additives offered: amines additives for paint and coatings.
Advantex
Paint manufacturers demand additives that enable low-odor, lowVOC paints something that cant be done with ammonia. By switching from ammonia to Advantex, formulators can reduce anti-freeze,
surfactant and defoamer by up to 60%, resulting in savings of about
$10 per 100 gallons not including potential savings on pigment and/
or dispersant. Additionally, Advantex offers a unique level of protection against flash rust, outperforming all other amine additives.
Vantex-T
For formulators who require environmentally friendly, ZEROVOC paints, Taminco offers Vantex-T. Vantex-T is a cost-effective,
EMImills
PILOT MILLS
For laboratory
scale up & small
batch production.
multi-functional neutralizing agent that provides outstanding adhesion, viscosity control/modification and corrosion inhibiting properties to numerous types of paints and coatings. Vantex-T enables
environmentally friendly, zero-VOC paints with virtually no odor.
Troy Corporation
Florham Park, NJ
973-443-4200
Fax: 973-443-0843
www.troycorp.com
Troysol ZLAC
Troysol ZLAC is a multifunctional substrate wetting and flow and
leveling additive that is free of VOCs, APE, and silicone. ZLAC
promotes strong surface tension reduction, enabling uniform coverage over low energy and contaminated substrates. ZLAC imparts
surface smoothness, higher gloss, and excellent color acceptance,
and is an excellent post-add for eliminating surface defects.
Troysol 382
Ideal for materials applied at high speed, multifunctional
Troysol 382 improves substrate wetting and flow & leveling
by significantly reducing dynamic and static surface tension in
aqueous coatings, inks, and adhesives. The use of 382 minimizes
foam and eliminates surface defects. CW
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Fax: 847-548-0099
E-mail: sales@EMImills.COM
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Coatings World | 71
Industry News
Dow Inaugurates Northeast Technology

Center Innovation Hub
The Dow Chemical Company inaugurated its new Northeast Technology Center
(NTC) in Collegeville, PA.
A world-class, state-of-the-art 800,000
square foot facility, the NTC is a global
research and development hub of modern
lab and office facilities providing a fully
equipped, collaborative space for more than
800 employees and contractors. One of
the largest sites of its kind in Dows global
network, the NTC will play a pivotal role
as an innovation hub for many businesses
in Dows Advanced Materials portfolio a
business unit headquartered in Philadelphia,
which brings differentiated solutions to
customers in key end-markets including
electronics, consumer and lifestyle, infrastructure and transportation and energy.
Dow in the Delaware Valley employs
approximately 2,000 people, generates
$1 billion in customer sales annually and
has had a presence in the region for more
than 100 years. Dow employees in the region play a significant role in innovative
chemistry that betters lives and contributes to the quality of life in the tri-state
area and its local communities. Products
developed locally include: acrylic technology for paints, coatings and construction materials; products used to fabricate
electronic chips; polymer technologies for
personal care, as well as technologies for
enhanced water purification and laundry
care. Dow has already started moving employees from its Spring House Technical
Center to the NTC and will continue the
transition through 2014.
Ashland Opens Gelcoats

Production Facility in China
to Serve Marine, Industrial
and Other Markets
Ashland Inc. recently celebrated the
grand opening of its new gelcoats production facility in the Chemical Industry
Park of Changzhou Yangtze Riverside
Economic Development Zone. This $60
million dollar facility, which is Ashlands
most advanced gelcoats plant in the
world, serves customers in marine, sanitary ware, transportation, wind energy

and industrial markets in China and the
broader Asia Pacific region. The plant
currently employs 30 people and is located in Changzhou where Ashland also operates an unsaturated polyester resins and
epoxy vinyl ester resins production facility that has been manufacturing products
in the region for more than 10 years.
Gelcoats are specialty resins that help
to improve the appearance of fiberglass
products and to protect structural layered
materials from corrosion. It is used in a
wide variety of consumer and industrial
products, including yachts, bathtubs, basins, high-speed trains, buses, wind energy
blades, nacelles, cooling towers and storage
tanks. Ashlands product brands include
award-winning Maxguard and Enguard
gelcoats. The new facility will also produce adhesives, fire retardant resins and
low-profile additives for many industrial
products. With an initial annual capacity of
10,000 tons of gelcoats and 2,000 tons of
adhesives products, the facility is designed
for further expansion to meet increasing
market demand across Asia.
China is an attractive market for
investment, despite some of the current
economic challenges. Ashland has made a
series of investments in the country over
the past few years to expand our ability to
serve local customers, said Ted Harris, senior vice president and president, Ashland
Performance Materials; and president,
Ashland Global Supply Chain. This new
facility reflects Ashlands commitment to
maintaining the highest production standards for gelcoats products. More importantly, we are extremely proud of our
two-year zero incident record we maintained throughout the construction of this
plant. Thanks to the long-term support
provided by the Changzhou government,
Im confident that this new facility will
soon become an integral part of Ashland
family and the local community.
Ashland started our gelcoats business
in China in 1995, and we have enjoyed

significant growth since then, added
Baochang Zhang, vice president, Ashland
Performance Materials, Asia Pacific.
This new facility will enable us to better
assist our customers in providing competitive products to the marketplace while
strengthening our position as Chinas
leading gelcoats supplier.
Ashland is committed to Responsible
Care, said James Ying, operations director, Ashland Asia Pacific, We have taken
all possible measures to make sure our gelcoats plant demonstrates the highest environmental, health and safety standards, as
other Ashland plants across the region.
AkzoNobel Plans to Phase

Out Chemicals Production
at Deventer by 2016, Site
to Focus on R&D
AkzoNobel has announced plans to phase
out the production of organic peroxides
at its site in Deventer, the Netherlands by
the end of 2016. Under the plans, the production activities currently carried out in
Deventer will be moved to other existing
production facilities in Europe, North
America and China over the next three
years. The intention to stop production in
Deventer will impact approximately 215
employees at the site.
While AkzoNobel intends to phase out
the production of chemicals at Deventer,
the sites regional R&D and Technology
Center will remain in full operation, employing approximately 235 personnel.
The production facility on the
Deventer site is one of eleven organic
peroxide manufacturing plants operated
globally by AkzoNobel. Organic peroxides are part of the companys Functional
Chemicals portfolio within the Specialty
Chemicals Business Area. The chemicals
are used by AkzoNobels customers in
applications in, among others, the automotive, rubber, packaging and polymers
industry and construction and consumer
product sectors.
October 2013
GranBio and Rhodia Partner

to Build Biomass-based
n-Butanol Plant in Brazil
GranBio, a Brazilian biotechnology company, and Rhodia, a Solvay Group company, have signed an agreement to create a
partnership to produce bio n-butanol. Bio
n-butanol is made from sugar cane straw
and bagasse, the same raw material that
is used to manufacture second-generation
ethanol and which is abundant in Brazil.
Under the partnership, the companies
plan to build the worlds first biomassbased n-butanol plant in Brazil, which
will enter into operation in 2015. Both
companies will benefit from agreements
that each of them has already made with
companies that own the technology.
The project is a key step for GranBio
and Rhodia in the manufacturing of
chemicals made from renewable sources.
An essential chemical in the production

of acrylates and methacrylates, n-butanol
is widely used in the paint and solvent
industries.
McCullough and Associates

Receives Bayer 2012 Straco
Award
McCullough & Associates was awarded
Bayer CAS Distributor StraCo Award
for 2012. The award, which stands for
Strategic Conference, defines the strategic product line areas targeted by the
Bayer CAS group to drive the future
growth and success of the division. The
criteria for this award includes overall
sales growth, growth of specific StraCo
product line areas and adding new customers to the Bayer portfolio. This is
McCulloughs fourth StraCo Award since
2007.
EVOQUE Technology from

Dow Coating Materials
Wins R&D 100 Award
Dow Coating Materials announced
that R&D Magazine recognized its
EVOQUE Technology as a R&D 100
Award Winner for 2013. A panel of independent judges and the editors of R&D
Magazine annually award excellence in
innovation by selecting the top 100 products that represent leading technologies
introduced in the previous year.
IMCD Acquires Paceco

Industrial Supplies in
Singapore
IMCD Group B.V.
has acquired
Singapore-based
Paceco
Industrial
Supplies Pte. Ltd., a distributor of
engineering and speciality plastics.
Established in 1985, the company is active in Singapore, China and Malaysia
and currently employs 28 staff who will
all transfer to IMCD. George Chong, one
of the companys two founders, will remain the managing director.
DuPont Expands Integrated

Science Capabilities at India
Knowledge Center
Expanding its integrated science capabilities at the DuPont Knowledge Center
in Hyderabad, India, DuPont opened
Industry News
Global demand patterns for organic

peroxides are trending away from mature markets in Europe and becoming
increasingly concentrated in Asia and
North America, said Werner Fuhrmann,
AkzoNobel executive committee member
responsible for the Specialty Chemicals
business.
At the publication of its half-yearly results on July 18, AkzoNobel announced
a step-up in restructuring activities to
increase savings in 2014 and beyond,
over and above the existing 500 million Performance Improvement Program
which will be completed by the end of
2013, a year early.
The organic peroxides market
also faces over-capacity, continued
Fuhrmann. Consolidating production
and following demand will lead to lower
costs to serve our customers, improving
our competitiveness and performance.
AkzoNobel does not expect the plans
to have any impact on existing customers. To ensure a smooth transition of the
product lines to the other facilities and
other transitional activities, including facilitating the personnel concerned in finding new employment, the planned process
of phasing out production at the site will
be carried out over a three-year period.
AkzoNobel is consulting with the employee works councils and labor unions.
an Application Development
Center focused on integrating
advanced material science with
other scientific disciplines for the
automotive industry, enabling solutions
for light-weighting, engine performance,
comfort and safety. These capabilities
also are relevant to other industries such
as railways, electrical/electronic components, food processing, agriculture, irrigation, textile and more. At the Application
Development Center, DuPonts integrated
science brings value-added solutions to
customers in these industries enabling
better, safer and sustainable products for
consumers.
The new Application Development
Center at the DuPont Knowledge Center
(DKC) houses thermoplastic and elastomer
processing and testing equipment and leverages existing analytic equipment shared
with several DuPont science disciplines. It
complements the manufacturing facilities
in Savli, Gujarat, and the DuPont India
Innovation Center in Pune. It expands their
capabilities to support predictive engineering, including computer-aided engineering
(CAE), 3D surface computer-aided design
(CAD), mold-flow, warpage, structural, impact and NVH (noise, vibration, harshness)
analysis. By connecting with DuPont scientists and engineers at key automotive-based
laboratory sites in the U.S. and Europe, this
new center can build on the current predictive engineering power of CAE capabilities
with speed-to-market excellence to advance
the growing market in India.position as
Chinas leading gelcoats supplier.
Sun Chemical Performance

Pigments Opens Plant in
Brazil
Sun Chemical Performance Pigments has
opened a pigment dispersions manufacturing facility and on-site technical service lab in Rio de Janeiro, Brazil.
Outfitted with customized manufacturing equipment, the Rio de Janeiro
plant was developed to create aqueous
pigment dispersions that meet the specific
needs of the region.
With the opening of the facility, Sun Chemical also introduced its new
Aquadisperse family of waterborne pigment
dispersions for the deco coatings market.
Coatings World | 73
Industry News
At Sun Chemical, we have

made a major investment to
support the growth in the
South American region, said
Myron Petruch, president, Sun Chemical
Performance Pigments. By regionally
manufacturing our Aquadisperse pigment
dispersion line, we are increasing service
and value to our customers in the area. The
site will support future development of dispersions that meet the specific needs of the
region.
Designed for in-plant tinting of emulsion paints and ideal for low-odor architectural coatings, Aquadisperse pigment
dispersions provide extra strength and
value that customers find difficult to
achieve on their own, and are formulated
to be heavy metal-, APEO- and VOC-free.
The well balanced dispersant combination ensures broad compatibility and easy
incorporation into many other applications. They also offer high physical and
color stability, good wet rub resistance,
meet stringent specifications and are intermixable and pourable/pumpable.
The Aquadisperse family of waterborne dispersions features a range of 10
popular pigments ranging from Yellow
3, Yellow 74 and Yellow 42 to Orange
5, Red 112, Red 122, Blue 15:1, Green
7 and Black 7. Each are formulated specifically for the requirements in the South
American market.
Lonza Revamps Hygiene

and Preservation Website
Lonza has launched a revamped website
for its Hygiene and Preservation business with new functionality that makes
it easier for chemists and formulators to

quickly explore and select the most suitable disinfectants, sanitizers and preservatives for their end-use applications. The
website www.lonzabiocides.com offers a fresh new look and quick access to
Lonza product offerings and applications
support expertise across eight market application segments.
Lord Business Center

Achieves LEED Gold Rating
Lord
Corporation
has
received
Leadership in Energy and Environmental
Design (LEED) Gold certification from
the U.S. Green Building Council for the
Richard L. McNeel Business Center, a
50,000-square-foot building honoring
the companys former president and CEO,
Rick McNeel. The U.S. Green Building
Council approves projects for LEED certification through a rating system that
offers points to projects that contain various sustainability features. Within each
of the LEED credit categories, projects
must satisfy prerequisites to earn points
in order to determine the level of LEED
certification.
Arsenal Capital Partners

Acquires International Fiber
Corporation
Arsenal Capital Partners has acquired
International Fiber Corporation, a leading supplier of cellulose-based insoluble
fiber products for food and industrial applications globally. Prior to close of this
acquisition, IFC was a portfolio company
of Swander Pace Capital.
Founded in 1917, and headquartered
in North Tonawanda, NY, IFC is the industry leader in insoluble fiber products.
IFCs fiber is in industrial applications,
to thicken paints, strengthen rubber used
in industrial hoses and belts, for filtration as well as to control viscosity in
thermoplastics. IFCs products include
brands such as Solka-Floc, Alpha-Cel,
KEYCEL, JustFiber, FloAm, Qual Flo,
and NutraFiber. IFC has operating facilities in North Tonawanda, NY, Urbana
and Oberlin, OH, Nitro, WV and Temse,
Belgium.
Asahi Kasei to Build

Plant for Duranol
Polycarbonatediol
Asahi Kasei Chemicals has plans to construct a plant in China for Duranol polycarbonatediol (PCD), an intermediate for
high-performance polyurethanes.
PCD is used to make high-performance
polyurethanes with characteristics such
as exceptional heat resistance and water
resistance. Demand for PCD is growing
throughout the world as the polyurethane
market increasingly shifts toward higherperformance. A highly functional PCD
developed by Asahi Kasei Chemicals,
Duranol features greater compatibility
than ordinary PCD and enables polyurethanes to be obtained with greater softness than is possible with ordinary PCD,
according to the company. Duranol has
the leading share of the Asian PCD market for polyurethanes for synthetic leather in automotive interiors, polyurethane
coatings and UV-curable polyurethanes.
Demand for highly functional PCD is
forecasted to continue to grow briskly
October 2013
ed-3 1
Synthomer Middle East to

Expand Polymer Dispersion
Plant in Saudi Arabia
Synthomer will expand its polymer dispersion plant in Dammam, Saudi Arabia.
This latest expansion will increase plant
capacity to more than 100,000 tons by
early 2014.
The market in the Middle East has continued to develop strongly in recent years
and this latest expansion to our Dammam
facility is essential to ensure we keep pace
with the growing demands from our construction and coating customers in the
region as well as providing us with the
opportunity to introduce further leading
edge technologies to develop our business
in a broader range of market segments,
said Synthomer Middle Easts managing
director, Shaz Rashid.
Synthomer Middle East is a joint-venture between a subsidiary of Synthomer
plc of the United Kingdom and Dhahran
Chemical Industries and Marketing
Company, headquartered in Dammam,
Saudi Arabia.
Atlas Website Available in

Chinese Language
Atlas Material Testing Technologys website www.atlas-mts.com is now available
in Chinese either by selecting the language
on the home page menu or by going directly to its Chinese language site at www.
atlas-mts.cn. Through its parent company
AMETEK, Atlas now has direct offices in
Industry News
throughout Asia and especially in China

as a major center for manufacturing automobiles and consumer electronics, the
company reported
Shanghai, Beijing, Guangzhou

and Chengdu, along with several
remote locations throughout
China for both sales and technical support. By taking the step to translate its website into Chinese, Atlas aims to
provide the Chinese market easier access
to the weathering testing products and
services the company provides. CW
Nubiola Increases Yellow

Iron Oxide Capacity
Nubioloa has made an investment to
triple production capacity for its Yellow
Iron Oxide Nubifer Y-7050. Nubifer
Y-7050 was designed to fulfill the need
for high temperature stable, weatherable,
yellow pigments for plastics and powder,
coil and stoving coatings. Conventional
Yellow Iron Oxides withstand 190C (5
min.) while Nubiolas proprietary encapsulation technology makes Nubifer
Y-7050 remain stable up to 260C (5
min.), the company reported. The encapsulation consists of a very thin, effective
layer made only out of inorganic compounds; it improves the heat fastness of
the pigment by preventing water from being released in the hydrated Iron Oxide
form, i.e. goethite (yellow), so that the
anhydride Iron Oxide form, i.e. hematite (red), is not generated and the yellow
color remains as is.
8/20/13 10:00 AM
Coatings World | 75
Suppliers Corner
Halox Corrosion Offers Protection

for General Industrial Coatings
Halox recently made advancements in

a water-based 2K urethane clear coat.
Halox combined Halox 430 JM with
Halox 550 WF to achieve more than
2,000 hours of Salt Fog exposure (ASTM
B 117) on bare aluminum. The combination of these two products proved
that Halox products are ideal corrosion
inhibitors for the general industrial and
decorative market segments, according
to the company. The fine particle size of
Halox 430 JM resulted in a clear, transparent finish and preserved the luster of
the aluminum substrate. Halox 550 WF is
a liquid organic sol-gel corrosion inhibitor. When combined with an inorganic
pigment it provides good anticorrosive
performance. In addition to promoting
adhesion, it has proven to be effective
time and again in reducing blistering and
undercutting at the scribe.
The synergistic combination of Halox
550 WF with Halox 430 JMs zinc-free
technology is one of many alternatives to
achieving long-term corrosion protection
in clear coats applied to metal components while avoiding the use of toxic or
heavy metal based corrosion inhibitors.
Allnex Offers Ucecoat 7788

Binder
Allnex has introduced Ucecoat 7788,
a cost-effective, innovative solution for
formulators of water-based UV curable
wood coatings looking to differentiate
and customize their products. Ucecoat
7788 is a tin and VOC-free radiation curable polyurethane dispersion developed
for industrial wood and furniture applications. It offers a unique combination of
versatility, stability and performance/cost
ratio.
Ucecoat7788 is characterized by drying behavior and dispersion stability. It
also offers a good balance in elasticity,
hardness and toughness resulting in an
excellent coin resistance, according to the
company. Coatings based on UCECOAT
7788 are tack-free before cure, offering
ease of use without compromising on esthetical aspect. Its novel and unique polymer design offers a wide compatibility
with other polymer chemistries as acrylics
or even alkyds, enabling formulators to
explore new blending combinations off
the beaten track.
Union Process Builds

DMQX-Mill
Union Process, Inc. has recently manufactured and delivered a complete PLCcontrolled milling system for processing
silicon. The DMQX-10 Milling System
initiates the process cycle by delivering
liquid to the premix tank. Dry powder is
then delivered via vacuum transfer and
metered into the tank using a volumetric
feeder. The raw materials formulation
is monitored using load cells mounted
beneath the pre-mix tank. The process
cycle is then started and the material is
milled to specification. Once the milling
step is complete, the slurry is automatically pumped to a dryer where the material is dried and the liquid is recovered
and recycled for the next process cycle.
The entire process is controlled by an
integrated PLC with user friendly touch
screen interface. The DMQX-10 Milling
System provides consistent and efficient
sub-micron grinding with minimal operator intervention.
Paints and Coatings

Software From Mar-Kov
Mar-Kov Computer Systems has released
Recipe Manager Pro for paints and coatings manufacturers. Mar-Kov has also
released a five-minute demo video summarizes the systems main features.
Recipe Manager Pro software provides
formulations, process specifications, costing, manufacturing order tracking, batch
sheet and batch record generation, industry specific calculations such as VOC and
TIO2, and more. Recipe Manager Pro
also features a standard interface with
QuickBooks.
Brookfield Launches New

Web Site
Brookfield Engineering Laboratories, Inc.
has launched powderflowanalysis.com, a
new website dedicated to powder industry professionals and the science of powder flow testing. Powderflowanalysis.com
features exclusive Experts Interviews with
recognized powder industry leaders and
a Q&A section that answers specific customer questions. There is also a series of
educational Articles dealing with powder
density, flowability, a variety of manufacturing issues and much more.
Ross Inline High Shear

Mixers
Ross Inline High Shear Mixers are a versatile choice for general purpose mixing,
powder wet-out, particle size reduction,
solubilization, emulsification and homogenization. This type of device features a
four-blade rotor running within a close
tolerance fixed stator at tip speeds in the
range of 3,000-4,000 ft/min, with ultrahigh shear designs running at tip speeds
over 11,000 ft/min. It creates mechanical and hydraulic shear by continuously
drawing product components into the rotor and expelling them radially through
the openings in the stator. Interchangeable
rotor/stator generators provide flexibility
to adapt to a variety of product recipes.
Inline High Shear Mixers are generally
capable of pumping low to medium viscosity products without the need for an
auxiliary pump. These mixers are simple
to clean in place and are ideal for process lines that require frequent changeover from one formulation to another. A
simple valve can divert finished product
downstream or switch instantly from one
source vessel to another. The DMQX-10
Mill is configured for metal-free grinding
featuring a removable zirconium oxide
grinding chamber and specially designed
agitator disks. The DMQX-10 is driven
by an explosion-proof 20 HP motor and
variable frequency drive. CW
October 2013
AkzoNobel has appointed David Allen

as the companys new head of integrated
supply chain. Allen joins AkzoNobel from
China National Bluestar Group, where he
has held the post of chief operating officer since 2009. Prior to joining Bluestar,
he worked for General Electric Company
and Sabic in various operations, manufacturing and logistics roles. Allen will
report directly to CEO Ton Bchner.
BASF Coatings Appoints

New Managing Director
The Supervisory Board of BASF Coatings
GmbH has appointed Thomas Hartmann
managing director and industrial relations director of BASF Coatings GmbH.
He succeeds Eva Mller who will assume
a new position within the BASF Group.
In addition to his new role, Hartmann
will continue to be global head of human
resources at BASF Coatings. Hartmann
joined the BASF Group in 1993 and
worked at BASFs headquarters in
Ludwigshafen before taking on the management of human resources at BASF
Coatings in April 2009.
Superior Materials Adds to

Sales Team
Superior Materials, Inc. with headquarters in Garden City, NY, an established
specialty chemical distributor/agent has
added Michele Knox to its sales and marketing team. Knox has recently joined
Superior Materials in the role of New
England market manager. She will be responsible for the New England territory,
and will concentrate in the paint, coatings, plastics, ink, adhesive and personal
care markets. She previously worked for
Ashland Distribution and has been a
member of the New England Chemical
Club and the Society of Cosmetic
Chemists.
JNS Smithchem Appoints

Regional Sales Manager
JNS Smithchem LLC,
has appointed
People
David Allen New Head of

Integrated Supply Chain for AkzoNobel
Audrey Gigliotti to the position of regional sales manager. She will be responsible for growing the companys customer
and supplier base in Connecticut, Western
Massachusetts, Vermont and portions of
New York State.
Gigliotti came to JNS-Smithchem
from Nexeo where she served as regional
sales manager. Prior to that she was an account manager and technical service representative with Chemtura Middlebury,
CT where she specialized in urethane
formulations and coatings. She has presented several papers on urethane coatings technology and worked extensively
with urethane processing equipment.
has been involved in commercializing innovative technologies and the subsequent

monetizing of intellectual property, including licensing, partnerships and the
identification and establishment of new
ventures.
He is the founder and director of
Expertise Beyond Borders (EBB), a global
business and technology consultancy for
the chemical, process and materials industries with broad and diverse global
business experience in the petrochemical
and polymer industry.
PolyOne Makes Executive

Change
APV Engineered Coatings has hired Lars

Larsen as its new international sales director. Larsen most recently worked as
an industry consultant and advisor in
his role as president and owner of Know
Polymers Inc. Prior to his consulting work
he spent 31 years with Struktol Company
of America, a leading manufacturer of
process additives for the plastics and rubber industries. He has been involved in
international sales since 1982.
PolyOne Corporation has hired Michael

A. Garratt as senior vice president,
president of Performance Products and
Solutions. Garratt replaces Robert M.
Rosenau, who has decided to retire following an exemplary 37-year career.
With more than 20 years of experience
in the specialty polymer sector, Garratt
joins PolyOne from Marmon Utility, a
Berkshire Hathaway company, where
he served as president. Prior to joining
Marmon, he served as chief operating
officer of Excel Polymers, where he led
a successful business turnaround, resulting in improvements in revenue and
profitability.
Just Jansz Appointed to

Genomatica Board
Genomatica has added Just Jansz to
its Board of Directors. Jansz has thirty
years of international experience as an
accomplished senior executive in the
chemical industry with leaders such as
LyondellBasell and Shell.
Jansz is a former president of technology at Basell and LyondellBasell and has
led one of the most successful and largest
global licensing and catalyst businesses
from 2004 to 2010. For many years he
APV Engineered Coatings

Hires International Sales
Director
Fortune International
Technology Introduces Sales
Executive
Ben Hoffman has joined Fortune
International Technology as sales executive for the agency and distribution
company. He will be responsible for sales
activity in Ohio, Michigan, Kentucky and
Indiana as well as key accounts.
Hoffman is an experienced salesman
with a strong background in color pigments Formerly with Shepherd Color,
Hoffman will bring his technical expertise
and application knowledge to the coatings, plastics industry and allied industries. Fortune International Technology is
a globally recognized colorant and additive distributor and sourcing agent of raw
materials for the plastics and coatings industry. CW
Coatings World | 77
Meetings
CHINACOAT2013 is in Shanghai Nov. 20-22
October 17
Social Media Workshop - Moving to
the Next Level
November 11 - 14
PRA Training Program: Paint
Technology
Sketchley Grange in Hinkley, Leics, UK

British Coatings Federation
01372 365989.
www.coatings.org.uk
alison.brown@bcf.co.uk
Hampton, U.K.
PRA, Elisabeth Brown
+44 (0)20 8487 0815
e.brown@pra-world.com
www.pra-world.com
October 20 - 23
2013 Western Coatings Symposium
November 12
British Coatings Federation Awards
Dinner 2013
Paris Hotel, Las Vegas, Nevada

https://www.westerncoatings.org
October 22 - 23
PRA Training Program: Powder
Coating Technology
Hampton, U.K.
+44 (0)20 8487 0815
www.pra-world.com
Nottingham Belfry Hotel, Nottingham,

UK
British Coatings Federation
www.coatings.org.uk
alison.brown@bcf.co.uk
November 20 - 22
CHINACOAT2013
October 22 - 24
Eurocoat 2013 International
Exhibition and Congress
Shanghai New International Expo

Center (SNIEC)
SINOSTAR INT
(852) 2865 0062
info@sinostar-intl.com.hk
www.chinacoat.net
Piacenza Expo, Piamcenza, Italy

Cyril Ladet
+ 33 (0)1 77 92 96 84
cladet@infopro.fr
November 26 - 30
PRA Training Program: Paint and
Coatings Basics
October 29 - 30
Coating Wood & Wood Composites
Conference
Omni Hotel, Charlotte, NC
American Coatings Association
202-462-6272
www.paint.org
Hampton, U.K.
+44 (0)20 8487 0815
www.pra-world.com
2014
The Sheraton Canal Street, New

Orleans, LA
School of Polymers and High
Performance Materials at the Univeristy
of Southern Mississippi
601-266-4475
www.paintindia.in
March 6 - 8
PaintIndia 2014
Bombay Exhibition Center, Goregaon,
Mumbai, India
PaintIndia
www.usm.edu/waterborne/#
March 10 - 12
Dubai International Convention &
Exhibition Centre, UEA
April 7 - 10
American Coatings Show 2014
Georgia World Congress Center,
Atlanta, GA
Nurnberg Messe North America
770-618-5830
www.american-coating-show.com
info@american-coatings-show.com
May 18 - 21
Southern Society for Coatings
Technology Annual Technical Meeting
Marriott Hilton Head Resort & Spa,
Hilton Head, SC
SSCT
www.ssct.org
November 7 - 8
13th Asia Coatings Markets
January 21 - 24
World of Concrete
September 3 - 5
Asia Pacific Coatings Show 2014
Novotel Singapore Clarke Quay /

Singapore
Hafizah Adam, Centre for Management
Technology
65 63469218
www.cmtevents.com
hafizah@cmtsp.com.sg
Las Vegas Convention Center,

Las Vegas, NV
Hanley Wood LLC
www.worldofconcrete.com
Balai Sidang Jakarta Convention Centre
February 24 - 28
41st Annual Waterborne, High-Solids,
and Powder Coatings Symposium
October 15 - 16, 2014

North African Coatings Congress
Hyatt Regency Hotel,
Casablanca, Morocco
www.coatings-group.com/congress/nacc
ChrisHamilton@quartzltd.com. CW
October 2013
C lassifieds
Blades
Classifiedsv
Equipment for Sale
Stainless IT
Stainless ITT
CONN Blades
The
Most Efficient & Aggressive Available
UHMW Poly
www.connblade.com
(814) 723-7980
Products & Services
USED AND REBUILT

MIXING EQUIPMENT
Genuine Ross mixers, blenders,
dispersers and mills.
OEM quality. Fast delivery!
Scan for equipment
now available.
Free Tag Reader:
http://gettag.mobi
1-800-243-ROSS
www.mixers.com
PA I N T & C O AT I N
Coatings World | 79
Classifieds
Products & Services

Hainan Zhongxin Chemical Co., Ltd.
Cycloaliphatic Epoxy Resin Producer

TTA21, CAS#: 2386-87-0
Equivalent to:
ERL4221
CEL2021P
UVR6110
CY179
O
O
*High Purity * low Chlorine
www.zxchem.com.cn / www.tetrachem.com.cn
Mail to: sales@zxchem.com.cn
Call at: +86-21-6485 4340 (CN)
+1-732-529-6353 (US)
Statement of Ownership, Management, and Circulation
September 2013
Coatings World
Coatings World
0 0 0 1
Monthly
8 0 2 6 September 27, 2013

$75.00
12
70 Hilltop Rd., 3rd Floor, Ramsey, Bergen County, NJ 07446-1150
Joe DiMaulo
201-825-2552
15354
15000
14241
13823
70 Hilltop Rd., 3rd Floor, Ramsey, NJ 07446-1150
C. Dale Pritchett, 70 Hilltop Rd., Ramsey, NJ 07446
14250
13831
70 Hilltop Rd., Ramsey, NJ 07446-1150
Rodman J. Zilenziger, Jr
70 Hilltop Rd., Ramsey, NJ 07446-1150
Claire R. Zilenziger
Katherine M. Zilenziger
Anna G. Zilenziger
70 Hilltop Rd., Ramsey, NJ

James R. Zilenziger
07446-1150
07446-1150
07446-1150
07446-1150
891
957
891
957
15141
14788
213
212
15354
15000
94.1%
93.5%
6064
19840
19895
20731
20852
95.7%
Kerry Pianoforte, 70 Hilltop Rd., Ramsey, NJ 07446
Rodman Media Corp.
5590
95.4%
October 2013
Audience Development Manager
9/27/2013
COA 2013-state of ownership copy.indd 3

COA 2013-state of ownership copy.indd 1
COA12:25
2013-state
10/1/13
PM of ownership copy.indd 2
10/1/13 12:25 PM
10/1/13 12:25 PM
October 2013
Advertising Index
Company Name
Page
Phone
Website
Ashland
13 800-345-0447
BASF Corporation
800-231-7868
www.basf.com
Blairgowrie Associates, LLC
74
602-539-2683
www.blairgowrieassociates.com
Burgess Pigment Company
29
478-552-2544
www.burgesspigment.com
BYK USA Inc.
203-265-2086
www.byk.com
Chemark Consulting
69
910-692-2492
www.chemarkconsulting.net
Conn & Company
75
814-723-7980
www.connblade.com
CPS Color
23
Croda
19 www.crodacoatingsandpolymers.com/colorfx
DOW Coating Materials
11
400-889-0789
www.dowcoatingmaterials.com
Engineered Mills, Inc.
71
847-548-0044
www.EMImills.com
Heubach Ltd.
800-HEUBACH
Hoffmann Mineral GmgH
+49 (0) 84 31-53-0
Little Joe Industries
24
908-359-5213
www.littlejoe.com
McDaniel and Associates, PC
45
512-472-8282
www.technologylitigators.com
Micro Powders Inc.
59
914-793-4058
www.micropowders.com
Cover 4
973-279-1306
www.munzing.com
OMNOVA Solutions
41
330-869-4200
www.omnova.com
Phoseon Technology
Cover 3
503-439-6446
www.phoseon.com
Quartz Business Media
53
+44 (0)1737 855021
R.E. Carroll, Inc.
21
800-257-9365
www.recarroll.com
Cover 2
973-242-2999
www.shamrocktechnologies.com
Siltech Corporation
69
416-424-4567
www.siltechcorp.com
Sinostar Intl Ltd.
49
852-2865-0062
www.chinacoat.net
Solvay
15 609-860-4000
Sun Chemical
31
800-543-2323
www.sunchemical.com
Troy Corporation
17
973-443-4200
www.troycorp.com
Trust Chem USA
33
401-398-7301
www.trustchemusa.com
US Silica
45
800-345-6170
ussilica.com
Munzing
Shamrock Technologies Inc.
ashland.com/coatings
www.cpscolor.com
www.heubachcolor.com
www.hoffmann-mineral.com
www.coatingsgroup.com
www.solvay.com
Coatings World | 81
Final Coat
BMW Isetta Outfitted

with Innovative Solutions
Once named the bubble car, the Isetta turns heads wherever it goes. BASF has created a unique MySetta show car based on a
1958 BMW Isetta 250.
The MySetta is a two-seater that you enter through the front. Innovative BASF products were used to give the car a modern
outfit. The MySettas chassis, the body, the add-on parts and its interior were completely refurbished. For the overhaul, BASF paints,
coated fabrics and flexible foam were used.
The MySetta made different stops during its refurbishment. For the first stop, a specially developed two-tone finish was applied
to the microcar at BASF Coatings Refinish Competence Center in Mnster. During the refinishing process, the experienced master
spraypainter Michael Wichmann oriented himself toward the original color, using blue for the lower part of the car and white for
the top. The motocoupe now turns heads with its shimmering basecoat. The waterborne special-effect paint is composed of the
colors Big White and the metallic blue Bluetta, which BASF color designers specially created for the Isetta. Special-effect materials
create Big Whites brilliant appearance. The modern high-tech paints from BASFs automotive refinish brand Glasurit 90 Line were
used. For classic cars, Glasurit also has a dedicated portfolio: the Classic Car Colors, which features the worlds largest historic
color library with a total of 600,000 mixing formulas. Of course, the collection also includes the Isettas original colors. CW
Innovative BASF products were used to give the car a modern outfit.
October 2013

Coatings Word October 2013

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Coatings Word October 2013

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FOR CARS

WE MAKE SURE THAT

NOT ONLY THE

FUNCTIONAL FILLERS FOR COATINGS

We supply material for good ideas

October 2013 Vol. 18, No. 10 Table of Contents

The Auto Refinish Market

Black and White Pigments

International Coatings Scene ............................... 34

Business Corner ................................................... 36

s we wrap up this months issue, the Coatings World staff is busy

A Rodman Media Publication

6 | Coatings World www.coatingsworld.com

Clearcoats formulated with Joncryl RPD 950-AC/P can

AkzoNobel Completes Sale of

AkzoNobel has finalized the 260 million

(From left:) Olivier Homolle, president of BASF

BASF Receives the Pierre

directly to the cathodic e-coat without an

AkzoNobel..................................................................................8, 10, 40, 50, 77

8 | Coatings World www.coatingsworld.com

Sherwin-Williams Completes Acquisition

The Sherwin-Williams Company has

Axalta Coating Systems

announced Cromax as the new brand

10 | Coatings World www.coatingsworld.com

ACAs PaintCare Pilot

In its third year, PaintCare maintained 100 collection sites, consisting

in surplus to date. The Year

in the nation to enact a law requiring paint

BASF Coatings Protect New Wind Turbine in Hamburg

Rotor blades have to withstand extreme stresses

12 | Coatings World www.coatingsworld.com

Imagination and practicality

Ashland Specialty Ingredients offers industry-leading

Registered trademark, Ashland or its subsidiaries, registered in various countries

manufacturers, and in July 2010,

BASF to Build European

14 | Coatings World www.coatingsworld.com

H.B. Fuller Company To

Dulux Paint Stores

Extend your Open-Time

Committed to your coatings success

PPG PMC products, such as

the strong regional BETONEL brand

Nippon Paint China

16 | Coatings World www.coatingsworld.com

support of Nipsea Group, which manages all Nippon Paint companies in

Oklahoma City Based

Troys advanced materials protection and surface enhancement technologies provide

We believe the trend of flat pricing will be sustained as 86% of

Northcoast Research Time Series

Volume (vs. prior year)

Price (vs. prior year)

% Contacts Expecting a Price Increase

18 | Coatings World www.coatingsworld.com

BASF opened a new production plant for

BASF Stroitelnye Sistemy. Kazan is the

October 2013 www.coatingsworld.com

BASF Opens Production

diverse climate zones from

AkzoNobel has again been

economic performance, including forward-looking indicators.

Advent International Sells