2. Hush puppies
Pepsi
Pepsi is a very famous brand of PepsiCo Company which is known as a drink
for the cricket lovers in Pakistan, im a big font of cricket and I like shahid afridi
too who is a famous cricketer of Pakistan cricket team.
I frequently buy Pepsi because I like afridi , when I was young I never liked cola
drinks but when Pepsi was paired with the person I like in their advertisements,
then i started liking Pepsi even though it is a cola drink.
In this case classical conditioning has taken place where two stimuli are paired to
generate a response which is unconditional response (I like Pepsi), but after
continuous repetition of pairing Pepsi with Afridi, when Pepsi is exposed to me
alone I still generates the same response that i like to drink pepsi. This is the
psychological process that I can recognize has been processed in my cognitive
process has played a part.
Hush puppies
Im a kind of a person who likes to wear rough and comfortable shoes. in
early age of my life my father always brought BATA shoes for me but I never
liked it, because I never felt comfortable with BATA it was the case because in
schools BATA shoes was a kind of a brand which was required.
When started buying by my own, once I buy hush puppies shoes four years
back in Karachi I got reward for buying hush puppies which is the required
comfort, and it strengthen my behavior to buy hush puppies again and again. At
the back end I think the psychological process that Im engaged in is called
instrumental or operant conditioning in which reward is increasing the tendency
to purchase the same brand again, I wore this brand for long four years and still
it is comfortable and in shape to wear it. While wearing Hush puppy shoe I can
come to IBA also I can go to party events and it does not bother me even in
summer I can wear it anywhere, thats why I guess I brought hush puppies shoe
again last week and I have become a loyal customer of Hush puppies because it
provides me with the reward of feeling comfortable.
References:
Consumer Behavior 10th edition: Schiffman, Leslie Lazar, Ramesh Kumar.
http://headsup.scholastic.com/articles/peer-pressure-its-influence-on-teensand-decision-making
Appendix:
Name: fahad zafar siddiqui
Subject: Consumer Behavior
Submitted to: Nabeel Nisar
Dairy of the Week from 22th September to 27th September
Monday:
1. Pepsi(Cafeteria SIBA)
2. Rusk(dolphin bakers)
Tuesday:
1. Samosas(Cafeteria SIBA)
2. Rusk(dolphin bakers)
Wednesday
1. Shoes form Hush puppies
2. Rusk(dolphin bakers)
Thursday:
1. Rusk(dolphin bakers)
Friday:
nothing
Saturday:
1. Biryani (caf SIBA)
2. Pepsi(caf SIBA)
Sunday:
1. Pepsi
Reasoning:
Im a lover and loyal customer of Pepsi and hush puppies as far as rusks are
concern I buy it due to peer pressure, Pepsi gives me the confidence to play
cricket like a champion and Hush puppies shoes are the most comfortable and
rewarding shoes brand I have ever experienced.