Shortlist (PR Lions)

Cat. No

Entry No Title

Client

Product

Entrant Company

Country

Agency

OSCAR MAYER

OSCAR MAYER
BACON
HONEY MAID

OLSON ENGAGE Chicago

USA

DROGA5 New York

USA

SPC CANNED FRUIT

AND VEGETABLES

LEO BURNETT MELBOURNE

AUSTRALIA

OLSON ENGAGE Chicago /

360i Chicago
DROGA5 New York /
WEBER SHANDWICK New
York BURNETT
LEO
MELBOURNE

DAIMLER AG / SMART
MM
KODA SPAIN

SMART

BBDO GROUP GERMANY Berlin GERMANY

KODA SCOUT 4X4

VOLVO

AUTOMOBILES

PROXIMITY BARCELONA
Barcelona
GREY NEW YORK

A01 (Food & Nutrition)

A01/013

00286

A01/020

00682

WAKE UP & SMELL

THE BACON
#NOTBROKEN

A01/037

01757

#MYFAMILYCAN

MONDELZ
INTERNATIONAL
SPC ARDMONA

A02 (Automotive and Transport)

A02/004

00299

A02/017

01175

A02/029

01880

THE DANCING
TRAFFIC LIGHT
70 GUARDIANS OF
WINTER
INTERCEPTION

SPAIN
USA

BBDO GROUP GERMANY

Berlin / KETCHUM PLEON
Berlin
PROXIMITY BARCELONA
Barcelona
GREY NEW YORK /
WAGGENER EDSTROM

A03 (Healthcare & Wellbeing)

A03/008

01360

THE SALT YOU CAN FUNDACIN

SEE
FAVALORO
THE LUCKY IRON
LUCKY IRON FISH
FISH PROJECT

FUNDACIN
GREY ARGENTINA Buenos
FAVALORO
Aires
FORTIFIED
GEOMETRY GLOBAL Dubai
NUTRITION PRODUCT

ARGENTINA

A03/020

01856

A03/022

01053

ROCCO SIFFREDI'S RECKITT BENCKISER

VOW OF CHASTITY ITALIA

DUREX

HAVAS WORLDWIDE MILAN

ITALY

HAVAS WORLDWIDE
MILAN / HAVAS PR MILAN

A03/023

01491

HORSE SELLS
NASAL STRIP TO
HUMANS

BREATHE RIGHT
NASAL STRIPS

PHD New York

USA

WEBER SHANDWICK New

York

HAKUHODO Tokyo /
CYBERCASTING
& PR
TBWA\HAKUHODO
Tokyo /
MATERIAL
Tokyo
INDEPENDENCIA Lima

GSK

UNITED ARAB
EMIRATES

GREY ARGENTINA Buenos

Aires
GEOMETRY GLOBAL Dubai
/ MEMAC OGILVY Dubai

A04 (Luxury goods, Fashion & Beauty)

A04/004

00488

CALL HER NAME

POLA

RED B.A

HAKUHODO Tokyo

JAPAN

A04/010

01380

TRUE WETSUITS

QUIKSILVER JAPAN

WETSUITS

TBWA\HAKUHODO Tokyo

JAPAN

A04/023

01136

EVERLAST

INDEPENDENCIA Lima

PERU

A04/026

01718

CATCALLING YOUR EVERLAST

MOM
CHOOSE
DOVE
BEAUTIFUL

PERSONAL CARE

EDELMAN London

UNITED KINGDOM

EDELMAN London / OGILVY

& MATHER Chicago

LEO BURNETT BEIRUT /

LEOCOMM Beirut

A05 (Other Consumer Products)

A05/027

01150

DIAGEO LEBANON

JOHNNIE WALKER

LEO BURNETT BEIRUT

LEBANON

VALSPAR

PAINT

FCB CHICAGO

USA

01532

KEEP THE FLAME

ALIVE
COLOR FOR THE
COLORBLIND
PRICE OF WATER

A05/028

01336

A05/037

COCA-COLA

ARWA

MEMAC OGILVY Dubai

01505

PRICELESS PETS

PURINA / QUATRO
PATINHAS NGO

ANIMAL ADOPTION

NBS Rio de Janeiro

UNITED ARAB
EMIRATES
BRAZIL

A05/042

1 of 1

MEMAC OGILVY Dubai

NBS Rio de Janeiro

Shortlist (PR Lions)

A05/045

01640

BREATHE AGAIN

XIAO ZHU

AIR PURIFIER

Y&R SHANGHAI

CHINA

AIRCRAFT MUSEUM

WUNDERMAN BRAZIL So
BRAZIL
Paulo
GEOMETRY GLOBAL Bucharest ROMANIA

Y&R SHANGHAI

A06 (Media, Arts & Entertainment)

A06/028

00888

A06/043

01653

A06/048

01658

A06/050

01842

TAM'S MUSEUM ON TAM MUSEUM

A TROLLEY
THE RGB NEWS
ANTENA 1 OBSERVATOR
THE HIV+ ISSUE
VANGARDIST
MAGAZINE
BLACK CATS ON
LOTO LIBANAIS
HOLIDAY

BLOOD DONATION
MAGAZINE

SWITZERLAND

LOTO

SAATCHI & SAATCHI

SWITZERLAND Geneva
IMPACT BBDO Dubai

AIRLINE COMPANY

LES GAULOIS Puteaux

FRANCE

TOURISM

OGILVY BEIJING

CHINA

UNITED ARAB
EMIRATES

WUNDERMAN BRAZIL So
Paulo
GEOMETRY GLOBAL
Bucharest
SAATCHI & SAATCHI
SWITZERLAND Geneva /
FREUDSBBDO
LondonDubai
IMPACT

A07 (Travel, Tourism & Leisure)

A07/028

01493

SNACKHOLIDAYS

A07/041

01557

GREAT CHINESE
VISITBRITAIN
NAMES FOR GREAT
BRITAIN
SECURITY MOMS
SPORT CLUBE DO
RECIFE
BLIND TRIP
MINISTRY OF
TRANSPORTATION AND
TOURISM

A07/042

01748

A07/048

01862

TRANSAVIA

LES GAULOIS Puteaux /

MARIE-ANTOINETTE
Paris
OGILVY
PUBLIC
RELATIONS Beijing

SOCCER TEAM

OGILVY BRASIL So Paulo

BRAZIL

OGILVY BRASIL So Paulo

PROMOTIONAL
MARURI GREY Guayaquil
TOURISM CAMPAIGN

ECUADOR

MARURI GREY Guayaquil

A08 (Retail & Restaurants)

A08/004

01115

#MACITBETTER

McDONALDS

BIG MAC

DDB Sydney

AUSTRALIA

DDB Sydney

A08/011

01516

PROUD WHOPPER

BURGER KING

WHOPPER

DAVID Miami

USA

DAVID Miami / ALISON

BROD PUBLIC RELATIONS

BBVA

BBVA

FAHRENHEIT DDB Lima

PERU

FAHRENHEIT DDB Lima

SEGUROS BOLVAR

SEGUROS BOLVAR

LEO BURNETT COLOMBIA

Bogot

COLOMBIA

LEO BURNETT COLOMBIA

Bogot / MB
COMUNICACIONES Bogot

FUEL COMMUNICATIONS
Sydney
LEO BURNETT SYDNEY

AUSTRALIA

Y&R Lima

PERU

FUEL COMMUNICATIONS
Sydney / M&C SAATCHI
Sydney
LEO BURNETT SYDNEY /
EDELMAN
Y&R
Lima Sydney

A09 (Financial Services)

A09/006

00218

A09/028

01754

THE CONCERT NO
ONE WAS WAITING
FOR
LIGHTNING ROD
BILLBOARD

A10 (Technology & Manufacturing)

A10/004

00177

CLEVER BUOY

OPTUS

OPTUS NETWORK

A10/026

01229

LIFELIVE

SAMSUNG

GEAR VR

A10/040

01921

PERU TE LLAMA

MOVISTAR

A10/053

01681

TAXI PATROL

MYTEKSI

COMMUNICATION
SERVICES
MYTEKSI APP

A10/054

01851

SUNDAY GRANNIES VODAFONE ROMANIA

A11 (Charity & not for Profit)

1 of 1

AUSTRALIA

OGILVY MALAYSIA Kuala

MALAYSIA
Lumpur
TELECOMMUNICATIO McCANN ERICKSON ROMANIA ROMANIA
NS
Bucharest

OGILVY MALAYSIA Kuala

Lumpur
McCANN ERICKSON
ROMANIA Bucharest

Shortlist (PR Lions)

A11/001

00014

GUILT TRIP SUNDAY SOS CHILDREN'S

VILLAGES SWEDEN
MORE THAN A
DOCTORS OF THE
COSTUME
WORLD
LOVE HAS NO
ADCOUNCIL
LABELS
A HAIR RAISING
BARNCANCERFONDEN
MESSAGE
PROJECT AKSHAR SMARTLIFE
(ALPHABETS) GRADUATING BLUECOLLAR TO WHITECOLLAR
NAZIS AGAINST
ZDK GESELLSCHAFT
NAZIS
DEMOKRATISCHE
GERMANYS MOST KULTUR
INVOLUNTARY
CHARITY WALK
THE
ILLINOIS COUNCIL
UNFORGOTTEN
AGAINST HANDGUN
VIOLENCE

A11/024

00848

A11/034

01353

A11/041

00603

A11/049

00479

A11/058

00769

A11/065

01179

A11/067

01534

COME AND VOTE!

A11/070

01577

UNPAID
SPOKESPERSON

A11/092

01936

SINGING SAILOR

A11/103

01882

A11/106

01098

A11/114

01398

A11/144

01897

THE SWEDISH PEACE

AND ARBITRATION
SOCIETY
THE GUN SHOP
STATES UNITED TO
PREVENT GUN
VIOLENCE
805 MILLION NAMES UNITED NATIONS
WORLD FOOD
PROGRAMME
THE 2 EURO TFASHION REVOLUTION
SHIRT - A SOCIAL
(NGO)
EXPERIMENT
MUMS AND MAIDS TRANSIENT WORKERS
COUNT TOO (TWC2)

A12 (Public Sector)

1 of 1

ASOCIATIA PRO
DEMOCRATIA
LEGACY

MOTHER'S DAY

RIVER Stockholm

SWEDEN

RIVER Stockholm

DOCTORS OF THE
WORLD
LOVE HAS NO
LABELS
NON PROFIT
ORGANIZATION
GET SMART
PROGRAM

PUBLICIS KAPLAN THALER

New York
R/GA New York

USA
USA

PUBLICIS KAPLAN
THALER New York
R/GA New York

GARBERGS Stockholm

SWEDEN

GARBERGS Stockholm

FP7/DXB Dubai

UNITED ARAB
EMIRATES

FP7/DXB Dubai

EXIT-DEUTSCHLAND

GGH LOWE Hamburg

GERMANY

GGH LOWE Hamburg /

GRABARZ & PARTNER
Hamburg

GUN VIOLENCE
EDUCATION,
AWARENESS AND
LOBBYING
PRO VOTING
CAMPAIGN
NATIONAL PUBLIC
HEALTH FOUNDATION
(TOBACCO
PREVENTION &
CEASTION)

FCB CHICAGO

USA

FCB CHICAGO /
CURRENT Chicago

LEO BURNETT GROUP

Bucharest
KETCHUM New York

ROMANIA

LEO BURNETT GROUP

Bucharest / MSLGROUP
THE PRACTICE
Bucharest
KETCHUM
New York
/
72ANDSUNNY Playa Vista

USA

SUSTAINABLE PEACE KESTAM HOLST Stockholm

AND HUMAN RIGHTS

SWEDEN

KESTAM HOLST
Stockholm

ANTI-GUN VIOLENCE GREY NEW YORK

USA

FIGHTING HUNGER
WORLDWIDE

FORSMAN & BODENFORS

Gothenburg

SWEDEN

GREY NEW YORK / GREY

ACTIVATION & PR New
York
FORSMAN & BODENFORS
Gothenburg

SOCIAL ACTIVATION

KETCHUM PLEON Berlin

GERMANY

TWC2

OGILVY & MATHER

SINGAPORE

SINGAPORE

KETCHUM PLEON Berlin /

BBDO GROUP GERMANY
Berlin
OGILVY & MATHER
SINGAPORE

Shortlist (PR Lions)

A12/003

00107

THE SAD BUS

A12/011

00830

ANTI-ROBBERY
COURSE

THE CENTER FOR

INFORMATION
TECHNOLOGY AT THE
MINISTRY OF THE
INTERIOR
NATIONAL POLICE

BEZPIECZNYAUTOBU K2 Warsaw
S.GOV.PL

POLAND

K2 Warsaw

NATIONAL POLICE

COLOMBIA

McCANN WORLDGROUP
COLOMBIA Bogot

FUEL COMMUNICATIONS
Sydney
CORPORATE SOCIAL PUBLICIS PIXELPARK Berlin
RESPONSIBILITY

AUSTRALIA

FUEL COMMUNICATIONS
Sydney / M&C SAATCHI
Sydney
PUBLICIS HAMBURG

ARGENTINA

FRANCE

McCANN WORLDGROUP
COLOMBIA Bogot

B01 (Corporate Reputation & Communication)

B01/006

00178

CLEVER BUOY

OPTUS

OPTUS NETWORK

B01/026

00927

THE DAVOS
UBS
CHALLENGE: WALK
FOR EDUCATION

B01/031

01362

TUVALU

LG ELECTRONICS

SMART TV

B01/032

01381

TRUE WETSUITS

QUIKSILVER JAPAN

WETSUITS

GREY ARGENTINA Buenos

Aires
TBWA\HAKUHODO Tokyo

B01/042

01494

SNACKHOLIDAYS

TRANSAVIA

AIRLINE COMPANY

LES GAULOIS Puteaux

B01/045

01657

TINY POWER PLANT SIXNINE CO.

B01/059

01274

TIGERAIR

B01/064

01922

INFREQUENT
FLYERS CLUB
PERU TE LLAMA

B01/071

01392

RELOCKLOVE

B01/090

01314

B01/092

01682

THE ART OF
WAITING
TAXI PATROL

GERMANY

JAPAN

AUSTRALIA

MARIE-ANTOINETTE
DENTSU
YOUNG & Paris
RUBICAM Bangkok
McCANN MELBOURNE

PERU

Y&R Lima

FRANCE

MARCEL Paris

BRAZIL

GREY BRAZIL So Paulo

OGILVY MALAYSIA Kuala

Lumpur

MALAYSIA

OGILVY MALAYSIA Kuala

Lumpur

LEO BURNETT BEIRUT

LEBANON

LEO BURNETT BEIRUT /

LEOCOMM Beirut

PUBLIC AWARENESS - GREY CANADA Toronto

GUN CONTROL

CANADA

GREY CANADA Toronto

NGO

DDB SPAIN Madrid

SPAIN

DDB SPAIN Madrid

EXIT-DEUTSCHLAND

GRABARZ & PARTNER

Hamburg

GERMANY

GRABARZ & PARTNER

Hamburg / GGH LOWE
Hamburg

INSTITUTIONAL

ONIRIA/TBWA Asuncion

PARAGUAY

ONIRIA/TBWA Asuncion /
VIENTO SUR\URBAN
GRUPO DE

THAILAND

ORANGE

DENTSU YOUNG & RUBICAM

Bangkok
INFREQUENT FLYERS McCANN MELBOURNE
CLUB
COMMUNICATION
Y&R Lima
SERVICES
ORANGE FRANCE
MARCEL Paris

RECLAME AQUI

INSTITUTIONAL

GREY BRAZIL So Paulo

MYTEKSI

MYTEKSI APP

KAFA

WOMEN'S RIGHTS
NGO

MOMS DEMAND
ACTION FOR GUN
SENSE IN AMERICA
NO SOMOS DELITO
(WE ARE NOT CRIME)
ZDK GESELLSCHAFT
DEMOKRATISCHE
KULTUR

MOVISTAR

GREY ARGENTINA Buenos

Aires
TBWA\HAKUHODO Tokyo /
MATERIAL
Tokyo
LES
GAULOIS
Puteaux /

FOOTWEAR

B02 (Public Affairs & Lobbying)

B02/003

00124

B02/016

00999

B02/018

01121

B02/020

00770

B02/022

00994

1 of 1

VOTE FOR US.

WE'LL VOTE FOR
YOU
GROCERIES NOT
GUNS

HOLOGRAMS FOR
FREEDOM
NAZIS AGAINST
NAZIS
GERMANYS MOST
INVOLUNTARY
CHARITY WALK
TOYS IN MOURNING UNICEF

Shortlist (PR Lions)

B02/032

01885

THE GUN SHOP

STATES UNITED TO
PREVENT GUN
VIOLENCE

ANTI-GUN VIOLENCE GREY NEW YORK

USA

GREY NEW YORK / GREY

ACTIVATION & PR New
York

CHEVROLET TRUCKS FLEISHMANHILLARD St. Louis

USA

FLEISHMAN-HILLARD
DALLAS

MARRIAGE EQUALITY ROTHCO Dublin

IRELAND

ROTHCO Dublin

B03 (Crisis Communications & Issue Management)

B03/002

00325

B03/016

01541

#TECHNOLOGYAND GENERAL MOTORS

STUFF: RAPID
INTEGRATION
TURNS PR CRISIS
INTO SOCIAL
CURRENCY
SHRED OF
DAINTREE PAPER
DECENCY

B04 (Corporate Responsibility)

B04/010

01020

LIFE SAVING DOT

BINDI

GREY GROUP Singapore

SINGAPORE

GREY GROUP Singapore

B04/018

00980

INDIA

BBDO INDIA Mumbai

01517

WHISPER SANITARY
NAPKINS
WHOPPER

BBDO INDIA Mumbai

B04/023

TOUCH THE PICKLE PROCTER & GAMBLE

INDIA
PROUD WHOPPER BURGER KING

TALWAR BINDI

DAVID Miami

USA

B04/024

01623

MARCH OF TOYS

KASPERLE

BBDO GUATEMALA

GUATEMALA

DAVID Miami / ALISON

BROD GUATEMALA
PUBLIC RELATIONS
BBDO

B04/035

00637

THE RAMP LESSON DRIVER'S SCHOOL

DRIVING SCHOOL

VML Mxico

MEXICO

VML Mxico

B04/036

00893

SIDE BY SIDE

GRENAL

B04/045

01934

SPORT CLUB
INTERNACIONAL
COFFEE VS GANGS MONDELZ

KENCO

SPORT CLUB INTERNACIONAL BRAZIL

Porto Alegre
J. WALTER THOMPSON London UNITED KINGDOM

B04/062

01316

THE WORLD'S
FIRST BILLBED

MATTRESSES

BBDO PAKISTAN Lahore

PAKISTAN

FUEL COMMUNICATIONS
Sydney
FCB BUENOS AIRES

AUSTRALIA

KASPERLE

MOLTYFOAM

J. WALTER THOMPSON
London
BBDO PAKISTAN Lahore

B05 (Environmental (incl. Sustainability))

B05/004

00179

CLEVER BUOY

OPTUS

OPTUS NETWORK

B05/021

00501

TREE BOOK TREE

PEQUEO EDITOR

TREE BOOK TREE

ARGENTINA

FUEL COMMUNICATIONS
Sydney / M&C SAATCHI
Sydney
FCB BUENOS AIRES / NV
PRENSA Buenos Aires

B06 (Internal Communications (incl. employee Engagement))

B06/003

00314

B06/009

01802

THE VERY GOOD

WISHES
ASHES

B07 (Media Relations)

1 of 1

PUBLICIS GROUPE
CAMPOFRIO

PUBLICIS 2015
DIGITASLBI FRANCE Paris
ANNUAL WISHES
INSTITUTIONAL. FIRE McCANN MADRID
LA BUREBA FACTORY.

FRANCE

DIGITASLBI FRANCE Paris

SPAIN

McCANN MADRID

Shortlist (PR Lions)

B07/018

00468

THE 30TH
ANNIVERSARY OF
THE UK'S FIRST
MOBILE PHONE
CALL

VODAFONE

B07/053

01061

B07/054

01198

THE WORLD'S
TOUGHEST JOB
VITTEL COUCH
CONVERTER
SERVICE

AMERICAN
GREETINGS
VITTEL - NESTL
WATERS

30TH ANNIVERSARY VODAFONE GROUP London

OF THE UK'S FIRST
MOBILE CALL, THE
FIRST EVER CALL ON
THE VODAFONE
NETWORK
CARDSTORE.COM
MULLEN Boston

UNITED KINGDOM

GOLDEN GOOSE PR
London

USA

MULLEN Boston

MINERAL WATER

OGILVY PARIS

FRANCE

OGILVY PARIS / C'EST DIT,

C'EST CRIT Paris

SMART

BBDO GROUP GERMANY Berlin GERMANY

B08 (Events & Experiential (incl. stunts))

B08/025

00300
00278

THE DANCING
TRAFFIC LIGHT
LICHTGRENZE

DAIMLER AG / SMART
MM
THE CITY OF BERLIN
(KULTURPROJEKTE
BERLIN)

B08/043

B08/044

00297

STAY WITH PRIDE

AIRBNB

B08/052

00732

HEARING HANDS

SAMSUNG
ELECTRONICS TURKEY

B08/061

01354

ADCOUNCIL

B08/092

01122

B08/093

01192

B08/122

01591

LOVE HAS NO
LABELS
HOLOGRAMS FOR
FREEDOM
THE MARATHON
WALKER
PAY PER LOVE

B08/137

00771

B08/139

00824

B08/146

BBDO GROUP GERMANY

Berlin / KETCHUM PLEON
Berlin
WHITEVOID Berlin

CITY WIDE MEMORIAL WHITEVOID Berlin

LIGHT INSTALLATION
AND LIVE EVENT

GERMANY

TRAVEL &
ACCOMMODATION
SAMSUNG

WHYBIN\TBWA GROUP
SYDNEY
LEO BURNETT ISTANBUL

AUSTRALIA
TURKEY

WHYBIN\TBWA GROUP
SYDNEY / N2N
COMMUNICATIONS
Sydney
LEO
BURNETT ISTANBUL

LOVE HAS NO
LABELS
NGO

R/GA New York

USA

R/GA New York

DDB SPAIN Madrid

SPAIN

DDB SPAIN Madrid

CHARITY

OGILVY PARIS

FRANCE

OGILVY PARIS

TEATRENEU

PAY PER LOVE

SPAIN

ZDK GESELLSCHAFT
DEMOKRATISCHE
KULTUR

EXIT-DEUTSCHLAND

GERMANY

THE CYRANOS//McCANN
Barcelona
GGH LOWE Hamburg /
GRABARZ & PARTNER
Hamburg

NEUROTH

HEARING AID

FCB ZRICH

SWITZERLAND

FCB ZRICH

00754

NAZIS AGAINST
NAZIS
GERMANYS MOST
INVOLUNTARY
CHARITY WALK
THE HEARING TEST
CONCERT
THE RAMP LESSON

THE CYRANOS//McCANN
Barcelona
GGH LOWE Hamburg

DRIVER'S SCHOOL

DRIVING SCHOOL

VML Mxico

MEXICO

VML Mxico

B08/166

01889

THE GUN SHOP

ANTI-GUN VIOLENCE GREY NEW YORK

B08/174

01390

A KISS IS A STAMP

STATES UNITED TO
PREVENT GUN
VIOLENCE
POSTNL

B08/175

01650

THE BILLBOARD
WITH NOTHING TO
HIDE

FARM PRIDE FOODS

FREE RANGE EGGS

1 of 1

NO SOMOS DELITO
(WE ARE NOT CRIME)
WATER FOR AFRICA

POSTAL SERVICES

JOE PUBLIC TAKE-AWAY

ADVERTISING Amsterdam
GPY&R Melbourne

USA

GREY NEW YORK / GREY

ACTIVATION & PR New
York
THE NETHERLANDS JOE PUBLIC TAKE-AWAY
ADVERTISING Amsterdam
AUSTRALIA
GPY&R Melbourne / PPR
SYDNEY Sydney

Shortlist (PR Lions)

B08/179

01752

SECURITY MOMS

B08/182

01399

B08/191

00834

B08/199

01869

THE 2 EURO TSHIRT - A SOCIAL

EXPERIMENT
ZOOLANDER
RETURNS TO THE
RUNWAY
BLIND TRIP

B08/204

00996

B08/205

01124

B08/209

01608

SPORT CLUBE DO
SOCCER TEAM
RECIFE
FASHION REVOLUTION SOCIAL ACTIVATION
(NGO)

OGILVY BRASIL So Paulo

BRAZIL

OGILVY BRASIL So Paulo

KETCHUM PLEON Berlin

GERMANY

PARAMOUNT
PICTURES

WME|IMG New York

USA

KETCHUM PLEON Berlin /

BBDO GROUP GERMANY
Berlin
CATALYST PUBLIC
RELATIONS New York

ZOOLANDER 2

MINISTRY OF
PROMOTIONAL
MARURI GREY Guayaquil
TRANSPORTATION AND TOURISM CAMPAIGN
TOURISM
TOYS IN MOURNING UNICEF
INSTITUTIONAL
ONIRIA/TBWA Asuncion

ECUADOR

MARURI GREY Guayaquil

PARAGUAY

THE VALENTINE
ANTHON BERG
EXPERIMENT
MORE THAN A SIGN DISLIFE

ONIRIA/TBWA Asuncion /
VIENTO SUR\URBAN
GRUPO
DE
ROBERT/BOISEN
& LIKEMINDED Copenhagen /
ESSENCIUS
Y&R Moscow Copenhagen
/ PROSTOR
PR AND CONSULTING
Moscow

ANTHON BERG
CHOCOLATE
DISABILITY RIGHTS
AWARENESS

ROBERT/BOISEN & LIKEMINDED Copenhagen

Y&R Moscow

DENMARK

WENDY'S

QUICK SERVICE
RESTAURANT

VML Kansas City

USA

VML Kansas City /

KETCHUM New York

TOYOTA MOTOR
EUROPE
AMERICAN EGG
BOARD

AYGO

DEL CAMPO SAATCHI &

SAATCHI MADRID Madrid
EDELMAN Chicago

SPAIN

DEL CAMPO SAATCHI &

SAATCHI MADRID Madrid
EDELMAN Chicago / GREY
NEW YORK

JOCKEY

APPAREL

JOCKEY INTERNATIONAL
Kenosha

USA

ZENO GROUP New York

GLAAD, GAY MEN'S

HEALTH CRISIS
UNITED NATIONS
WORLD FOOD
PROGRAMME

PUBLIC SERVICE

SAATCHI & SAATCHI New York

USA

FIGHTING HUNGER
WORLDWIDE

FORSMAN & BODENFORS

Gothenburg

SWEDEN

SAATCHI & SAATCHI New

York / SWEENEYVESTY
New York & BODENFORS
FORSMAN
Gothenburg

TRAVEL &
ACCOMMODATION
BANCO DE CHILE

WHYBIN\TBWA GROUP
SYDNEY
PROLAM Y&R Santiago

AUSTRALIA
CHILE

WHYBIN\TBWA GROUP
SYDNEY / N2N
COMMUNICATIONS
Sydney
PROLAM
Y&R Santiago

HAIRCARE

EDELMAN London

UNITED KINGDOM

EDELMAN London

DACIA

PUBLICIS CONSULTANTS
ITALIA Milan

ITALY

PUBLICIS CONSULTANTS
ITALIA Milan

FOOTWEAR

PUBLICIS Lisbon

PORTUGAL

PUBLICIS Lisbon

RUSSIA

B09 (Celebrity Endorsement)

B09/007

00371

B09/014

01282

B09/021

01187

B09/029

00931

B09/038

01716

B09/040

01099

PRETZEL BACON
CHEESEBURGER YES, YES, YES
THE WEATHER
CHALLENGE
WAKE UP TO EGGS
WITH BACON
SUPPORTING
GREATNESS WITH
JOCKEY MADBUM
UNDERWEAR
CELIBACY
CHALLENGE
805 MILLION NAMES

EGGS

USA

B10 (Sponsorship)
B10/005

00298

STAY WITH PRIDE

AIRBNB

B10/012

00941

MINERS

BANCO DE CHILE

B10/024

01725

B10/033

01563

RUNWAY HAIR, YOU TRESEMM

CAN WEAR
DACIA SPONSOR
RENAULT ITALIA
DAY - THE SPLIT

B11 (Launch or Re-launch)

B11/003

00081

1 of 1

TWINGO STILETTO

RENAULT

Shortlist (PR Lions)

B11/004

00108

THE SAD BUS

BEZPIECZNYAUTOBU K2 Warsaw
S.GOV.PL

POLAND

K2 Warsaw

180 MAKEUP LINE

THE CENTER FOR

INFORMATION
TECHNOLOGY AT THE
MINISTRY OF THE
INTERIOR
AVON COMPANY

B11/011

00213

B11/012

00302

COSMETICS

NEWSTYLE So Paulo

BRAZIL

BOOKBOOK

IKANO RETAIL ASIA

IKEA CATALOGUE

BBH ASIA PACIFIC Singapore

SINGAPORE

NEWSTYLE So Paulo /
FSB COMUNICAES
Sao
BBH
ASIA PACIFIC

B11/022

00444

CINEMA DELIVERY

CIRKO FILM

Y&R BUDAPEST

HUNGARY

Singapore
Y&R BUDAPEST

B11/030

01169

IS THIS THE NEXT? SAMSUNG

FOR SOME
INEXPLICABLE
REASON
GALAXY S6

DDB STOCKHOLM

SWEDEN

B11/031

01382

TRUE WETSUITS

QUIKSILVER JAPAN

WETSUITS

TBWA\HAKUHODO Tokyo

JAPAN

B11/032

01495

SNACKHOLIDAYS

TRANSAVIA

AIRLINE COMPANY

LES GAULOIS Puteaux

FRANCE

DDB STOCKHOLM /
WENDERFALCK
Stockholm
TBWA\HAKUHODO
Tokyo /
MATERIAL
Tokyo
LES GAULOIS Puteaux /

B11/037

00642

STATUE JUST FOR

LOVING BEER

BREWERY NATAKHTARI 34
(EFES GEORGIA)

LEAVINGSTONE Tbilisi

REPUBLIC OF
GEORGIA

MARIE-ANTOINETTE
Paris
LEAVINGSTONE
Tbilisi

B11/052

01394

THE FRESHEST
ORANGE JUICE
BRAND

INTERMARCH

INTERMARCH

MARCEL Paris

FRANCE

MARCEL Paris

NEWSTYLE So Paulo /
FSB COMUNICAES
CLEMENGER
BBDO Sao

B12 (Brand voice (incl. strategic storytelling))

B12/012

00214

180 MAKEUP LINE

AVON COMPANY

COSMETICS

NEWSTYLE So Paulo

BRAZIL

B12/016

01012

PEPPER HACKER

DOLMIO

CLEMENGER BBDO SYDNEY

AUSTRALIA

B12/017

01334

MARS FOOD
AUSTRALIA
FISHER-PRICE

TOYS & BABY GEAR

WEBER SHANDWICK New York USA

B12/044

01680

FISHER-PRICE:
WISHES FOR BABY
FORTUNE MOTHER ADANI WILMAR
EXCHANGE

EDIBLE OILS AND

FOODS

OGILVY & MATHER MUMBAI

B12/050

01806

INSPIRING SPIRIT

AIRLINE

SAATCHI & SAATCHI Singapore SINGAPORE

B12/062

01906

BRAND CAMPAIGN

INNOCEAN WORLDWIDE Seoul SOUTH KOREA

B12/071

01788

INSTITUTIONAL

LEO BURNETT TAILOR MADE

So Paulo

BRAZIL

B12/076

01485

FEMCARE PRODUCT

MSLGROUP New York

USA

MSLGROUP New York /

LEO BURNETT TORONTO

B12/080

01826

A MESSAGE TO
HYUNDAI MOTOR
SPACE
COMPANY
DONATION BADGES ABTO (BRAZILIAN
ASSOCIATION OF
ORGAN
TRANSPLANTATION)
ALWAYS
PROCTER & GAMBLE
#LIKEAGIRL:
TURNING AN INSULT
INTO A
CONFIDENCE
MOVEMENT
INTIMATE WORDS
PROCTER & GAMBLE

ALWAYS

LEO BURNETT MEXICO

MEXICO

LEO BURNETT MEXICO

RED B.A

HAKUHODO Tokyo

JAPAN

HAKUHODO Tokyo /
CYBERCASTING & PR

SCOOT AIRLINES

SYDNEY / OGILVY PUBLIC

RELATIONS
AUSTRALIA
WEBER
SHANDWICK
New
York

INDIA

SAATCHI & SAATCHI

Singapore /
SWEENEYVESTY
INNOCEAN WORLDWIDE
Seoul
LEO BURNETT TAILOR
MADE So Paulo

B13 (Research, Data Analytics & Insight Generation)

B13/004

00490

1 of 1

CALL HER NAME

POLA

Shortlist (PR Lions)

B13/009

01004

NOU-IKUMIN

B13/019

01978

LUCOZADE SPORT LUCOZADE RIBENA

CONDITIONS ZONE SUNTORY

PROCTER & GAMBLE

PAMPERS

BLUECURRENT JAPAN Tokyo

JAPAN

LUCOZADE SPORT

GREY LONDON

UNITED KINGDOM

BLUECURRENT JAPAN
Tokyo
GREY LONDON / SPEED
COMMUNICATIONS London

SAMSUNG
ELECTRONICS
WHISKAS

CHEIL WORLDWIDE Seoul

SOUTH KOREA

CHEIL WORLDWIDE Seoul

CLEMENGER BBDO SYDNEY

AUSTRALIA

THEORY TESTS

PUBLICIS ROMANIA Bucharest

ROMANIA

AIR NEW ZEALAND

ASATSU-DK Tokyo

JAPAN

CLEMENGER BBDO
SYDNEY / PORTER
NOVELLI
PUBLICISSYDNEY
ROMANIA
Bucharest
ASATSU-DK Tokyo

HOME APPLIANCES
PRIME Stockholm
(VACUUM CLEANERS)

SWEDEN

PRIME Stockholm

DDB STOCKHOLM /
WENDERFALCK
EIGHTYTWENTYStockholm
Dublin

C01 (Use of digital Platforms)

C01/012

00087

LOOK AT ME

C01/023

01013

C01/036

00635

C01/037

00639

C01/041

00913

SAMSUNG
ELECTRONICS
CATSTACAM
MARS PETCARE
AUSTRALIA
STREET VIEW TEST THE AUTOMOBILE
CLUB OF ROMANIA
LEAVE IT TO US
AIR NEW ZEALAND
REQUEST SYSTEM
WORLD WIDE VAC ELECTROLUX

C01/052

01170

IS THIS THE NEXT? SAMSUNG

GALAXY S6

DDB STOCKHOLM

SWEDEN

C01/062

00716

IMMIGRANT COUNCIL
OF IRELAND

SEX TRAFFICKING
AWARENESS

EIGHTYTWENTY Dublin

IRELAND

C01/065

00799

TINDER SEX
TRAFFICKING
AWARENESS
CAMPAIGN
RUN4TIGER

WWF RUSSIA

01396

RELOCKLOVE

ORANGE

POSSIBLE HUNGRY BOYS

Moscow
MARCEL Paris

RUSSIA

C01/082

TIGER
CONSERVATION
ORANGE FRANCE

C01/095

01559

GREAT CHINESE
VISITBRITAIN
NAMES FOR GREAT
BRITAIN

TOURISM

OGILVY BEIJING

CHINA

OGILVY BEIJING / OGILVY

PUBLIC RELATIONS Beijing

FRANCE

POSSIBLE HUNGRY BOYS

Moscow
MARCEL Paris

C02 (Community Building/Management)

C02/004

00393

PHOTOSHOP
ADOBE
MURDER MYSTERY

PHOTOSHOP

EDELMAN San Francisco

USA

EDELMAN San Francisco

C02/008

01014

CATSTACAM

WHISKAS

CLEMENGER BBDO SYDNEY

AUSTRALIA

C02/026

01673

MOVE THE LUNCH

MARS PETCARE
AUSTRALIA
HEINEKEN

HEINEKEN

CHICO LATAM Bogot

COLOMBIA

C02/027

01709

#THATSONGWHEN

SPOTIFY

OGILVY NEW YORK

USA

C02/031

01662

CNA

FCB BRASIL So Paulo

BRAZIL

FCB BRASIL So Paulo

C02/036

01954

SPEAKING
EXCHANGE
THE MOST ECOFRIENDLY
CAMPAIGN EVER

STREAMING MUSIC
SERVICE
LANGUAGE SCHOOL

CLEMENGER BBDO
SYDNEY / PORTER
NOVELLI
SYDNEY
CHICO LATAM
Bogot /
COLECTIVO
OGILVY NEWBogot
YORK

FRANCE

FRED & FARID GROUP

Paris

BIOCOOP

ORGANIC PRODUCTS FRED & FARID PARIS

RETAIL

C03 (Audience Targeting/Engagement (incl. social listening and conversational insight))

C03/005

00357

1 of 1

#HAPPYTOHELP

KLM ROYAL DUTCH

AIRLINES

#HAPPYTOHELP

DDB & TRIBAL WORLDWIDE

AMSTERDAM

THE NETHERLANDS DDB & TRIBAL

WORLDWIDE
AMSTERDAM

Shortlist (PR Lions)

C03/006

00374

C03/023

01745

PRETZEL BACON
WENDY'S
CHEESEBURGER YES, YES, YES
MAS QUE UN AUTO TOYOTA

QUICK SERVICE
RESTAURANT

VML Kansas City

USA

VML Kansas City /

KETCHUM New York

BRAND LOYALTY

CONILL SAATCHI & SAATCHI

Miami

USA

CONILL SAATCHI &

SAATCHI Miami

LOS CABOS, MEXICO LAPIZ Chicago

USA

LAPIZ Chicago

CAMPAIGN AGAINST
CHILD ABUSE

McCANN LIMA

PERU

McCANN LIMA

KETCHUM Brussels

BELGIUM

KETCHUM Brussels /
CONTENT COWBOYS
Antwerp
FLEISHMAN-HILLARD
DALLAS

C04 (Influencer Communications)

C04/010

00181

C04/013

01085

LOS CABOS
RESELFIES
#SPEAKFORTHEM

MEXICO BOARD OF
TOURISM
SAVE THE CHILDREN

C05 (Response/Real-Time Activity (including crowdsourcing))

C05/003

00230

C05/004

00326

C05/010

00850

C05/022

00497

C05/023

00887

C05/033

00697

C05/056

01892

#APEARFORANAPP SAMSUNG
LE
ELECTRONICS
BELGIUM
#TECHNOLOGYAND GENERAL MOTORS
STUFF: RAPID
INTEGRATION
TURNS PR CRISIS
INTO SOCIAL
CURRENCY
MORE THAN A
DOCTORS OF THE
COSTUME
WORLD
THE JERSEY SELFIE L'EQUIPE

CONSUMER
ELECTRONICS

DOWNLOADED
WITH #FASTWEB
AUDI LED
SCOREBOARD
INTERCEPTION

FASTWEB
AUDI
VOLVO

CHEVROLET TRUCKS FLEISHMANHILLARD St. Louis

USA

DOCTORS OF THE
PUBLICIS KAPLAN THALER
WORLD
New York
SPORTS NEWSPAPER HAVAS MEDIA Puteaux

USA

INTERNET - OPTICAL M&C SAATCHI Milan

FIBER
LED LIGHT
RAZORFISH Berlin
TECHNOLOGY
AUTOMOBILES
GREY NEW YORK

ITALY

USA

GREY NEW YORK /

WAGGENER EDSTROM

WOMEN'S RIGHTS
NGO

LEO BURNETT BEIRUT

LEBANON

LEO BURNETT BEIRUT /

LEOCOMM Beirut

McCANN LIMA

PERU

McCANN LIMA

THE ALS ASSOCIATION

Washington
SID LEE Paris

USA

PORTER NOVELLI New

York
SID LEE Paris

PUBLICIS KAPLAN
THALER New York

FRANCE

GERMANY

M&C SAATCHI Milan /

ISOBAR Milan
RAZORFISH Berlin

C06 (Use of Co-Creation & User Generated Content)

C06/007

00125

C06/013

01086

C06/029

01317

C06/047

01814

C06/049

01853

C06/050

01558

1 of 1

VOTE FOR US.

WE'LL VOTE FOR
YOU
#SPEAKFORTHEM

KAFA

SAVE THE CHILDREN

CAMPAIGN AGAINST
CHILD ABUSE
THE ICE BUCKET
THE ALS ASSOCIATION THE ALS
CHALLENGE
ASSOCIATION
ASSASSIN'S CREED UBISOFT
VIDEO GAME
UNITY
#LITTLEMONEYBIGF KFC
RESTAURANT CHAIN
UN
GREAT CHINESE
VISITBRITAIN
TOURISM
NAMES FOR GREAT
BRITAIN

FRANCE

McCANN ERICKSON ROMANIA ROMANIA

Bucharest
OGILVY BEIJING
CHINA

McCANN ERICKSON
ROMANIA Bucharest /
MRM//MCCANN
OGILVY PUBLIC Bucharest
RELATIONS Beijing

Shortlist (PR Lions)

C07 (Innovative Use of Social or Community)
C07/006

00397

PHOTOSHOP
ADOBE
MURDER MYSTERY

PHOTOSHOP

EDELMAN San Francisco

USA

EDELMAN San Francisco

C07/013

01255

DON'T TRADE ME

01974

BRAZIL

DDB GROUP NEW

ZEALAND Auckland / BEAT
COMMUNICATIONS
AFRICA So Paulo

C07/046

00827

PUBLICIS GUANGZHOU

CHINA

PUBLICIS GUANGZHOU

C07/052

01854

HIDDEN MESSAGES INSTITUTO MARIA DA

PENHA
THE VOICE DONOR TENCENT
2.0
SUNDAY GRANNIES VODAFONE ROMANIA

DDB GROUP NEW ZEALAND

Auckland
AFRICA So Paulo

NEW ZEALAND

C07/038

ANIMAL WELFARE
ORGANISATION
VIOLENCE AGAINST
WOMEN
WECHAT

PAW JUSTICE

TELECOMMUNICATIO McCANN ERICKSON ROMANIA ROMANIA

NS
Bucharest

McCANN ERICKSON
ROMANIA Bucharest

PERSONAL CARE

UNITED KINGDOM

EDELMAN London / OGILVY

& MATHER Chicago

CITY WIDE MEMORIAL WHITEVOID Berlin

LIGHT INSTALLATION
AND LIVE EVENT

GERMANY

WHITEVOID Berlin

ARUBA TOURISM

GREY BRAZIL So Paulo

BRAZIL

GREY BRAZIL So Paulo

KAFA

WOMEN'S RIGHTS
NGO

LEO BURNETT BEIRUT

LEBANON

LEO BURNETT BEIRUT /

LEOCOMM Beirut

FRITO-LAY

USA

KETCHUM San Francisco

D01 (Multi-Markets Campaigns)

D01/022

01734

CHOOSE
BEAUTIFUL

DOVE

EDELMAN London

D02 (Territory Marketing & Communication (incl. city/region/country branding, etc.))

D02/004

00279

LICHTGRENZE

THE CITY OF BERLIN

(KULTURPROJEKTE
BERLIN)

D02/015

01315

ARUBA IMAGE BANK ARUBA

E01 (Integrated Campaign led by PR)

E01/005

00126

E01/013

00206

CHEETOS

KETCHUM San Francisco

E01/019

01335

BUDWEISER: MAKE AB-INBEV

OPENING DAY A
NATIONAL HOLIDAY

BEER

WEBER SHANDWICK New York USA

WEBER SHANDWICK New

York

E01/021

00159

ONE RAND MAN

SANLAM

SOUTH AFRICA

E01/030

00954

DOVE
DOVE
#SPEAKBEAUTIFUL

PUBLIC MESSAGE

KING JAMES GROUP Cape

Town
EDELMAN New York

USA

KING JAMES GROUP Cape

Town / ATMOSPHERE
COMMUNICATIONS
EDELMAN New York Cape

E01/031

00983

SHARE THE LOAD

ARIEL MATIC

BBDO INDIA Mumbai

INDIA

BBDO INDIA Mumbai

E01/062

01369

MISSION 22

CP+B Miami

USA

CP+B Miami

E01/063

01674

PROCTER & GAMBLE

INDIA
MISSION 22: WAR AT ELDER HEART
HOME
MOVE THE LUNCH HEINEKEN

HEINEKEN

CHICO LATAM Bogot

COLOMBIA

E01/068

00775

NEWCASTLE
HEINEKEN USA
BROWN ALES
BAND OF BRANDS

NEWCASTLE BROWN FAST HORSE Minneapolis

ALE

CHICO LATAM Bogot /

COLECTIVO
FAST HORSEBogot
Minneapolis /
DROGA5 New York

1 of 1

VOTE FOR US.

WE'LL VOTE FOR
YOU
CHEETEAU

SANLAM

USA

Shortlist (PR Lions)

E01/079

01487

ALWAYS
PROCTER & GAMBLE
#LIKEAGIRL:
TURNING AN INSULT
INTO A
CONFIDENCE
MOVEMENT

FEMCARE PRODUCT

MSLGROUP New York

USA

MSLGROUP New York /

LEO BURNETT TORONTO

PUBLIC AWARENESS PUBLICIS ROMANIA Bucharest

ROMANIA

BEZPIECZNYAUTOBU K2 Warsaw
S.GOV.PL

POLAND

PUBLICIS ROMANIA
Bucharest
K2 Warsaw

PERSONALISED
THE BOOK OF EVERYONE
BOOKS
London
VIDEO CALL CENTRE LEO BURNETT ISTANBUL

UNITED KINGDOM
TURKEY

LITTLE BIRD PR
Bournemouth
LEO BURNETT ISTANBUL

COCA-COLA

DDB EJE San Juan

PUERTO RICO

DDB EJE San Juan

AMUSEMENT PARK

HAKUHODO PRODUCTS Tokyo JAPAN

CHAMPIONS LEAGUE FREUNDLICHE GRSSE Zrich SWITZERLAND

CAMPAIGN
CORPORATE
NEW MOMENT NEW IDEAS
MACEDONIA
COMPANY Skopje
CHARITY
OGILVY PARIS
FRANCE

E02 (Costs/Creative Performance PR Campaign)

E02/005

00079

E02/006

00109

E02/007

00262

E02/013

00733

E02/029

01632

EMOTICOKE

E02/035

00819

BLINDFOLD RIDE

THE COCA-COLA
COMPANY
HIRAKATA PARK

E02/049

00868

ESCORT MEN

FC ZRICH WOMEN

E02/050

01148

RED PHONE

TELMA TV

E02/051

01199

THE MARATHON
WALKER

WATER FOR AFRICA

Total Entries:

1 of 1

#SEATBELTB00BING THE AUTOMOBILE

CLUB OF ROMANIA
THE SAD BUS
THE CENTER FOR
INFORMATION
TECHNOLOGY AT THE
MINISTRY OF THE
INTERIOR
3 PREGNANT DADS THE BOOK OF
EVERYONE
HEARING HANDS
SAMSUNG
ELECTRONICS TURKEY

200

HAKUHODO Tokyo
FREUNDLICHE GRSSE
Zrich
NEW MOMENT NEW
IDEAS COMPANY Skopje
OGILVY PARIS