Kachchh University
Mundra Road, Bhuj - Kachchh.
Bachelor of Commerce
(With Effect From Academic Year 2011-12)
Semester-I
CC 101: General English: Text, Grammar & Composition (Paper-I)
Introduction: The Government of Gujarat has adopted Modified
Communicative Language Teaching Approach to teach English at the school
level since 2004, whereas English is taught as one of the compulsory subjects
up to Standard 12th. This course has been designed to provide a link to what
the students have learnt so far at school and help them to acquire basic skills
of English Language. This course aims to improve the students Listening,
Speaking, Reading and Writing Skills. Modified Communicative Approach
(Mod.Com) of teaching English is kept in mind while preparing this course as
it has already been in use in all the schools of Gujarat.
Objectives :
1.
Evaluation :
3.
Evaluation pattern
End Semester examination
Mid-Semester examination
Projects, assignments, quizzes, class participation
Course Contents :
70%
20%
10%
- O Henry
- Earnest Hemingway
- Ruskin Bond
- R K Narayan
- Guy de Maupassant
1
4.
5.
6.
7. Distribution of Marks :
Q.1
Q.2
Q.3
Q.4
Q.5
14 marks will have multiple choice questions based on the given units
14 Marks
Answer two short questions OR Any one question which could 14 Marks
be a long question, case study, application of concepts etc.
Answer two short questions OR Any one question which could 14 Marks
be a long question, case study, application of concepts etc.
Answer two short questions OR Any one question which could 14 Marks
be a long question, case study, application of concepts etc.
Answer two short questions OR Any one question which could 14 Marks
be a long question, case study, application of concepts etc.
Semester-I
CC 102: Fundamentals of Communication Theory & Practice (Paper-I)
(Communication in Business)
1. Objectives : Communication is a very essential skill for the managers to be
successful in their professional career. The objective is to acquaint the students
with the basic concepts and techniques of communication that are useful in
developing skills of communicating effectively.
2. Evaluation :
Evaluation pattern
End Semester examination
70%
Mid-Semester examination
20%
Projects, assignments, quizzes, class participation
10%
3. Course Contents :
Module
No.
1
Marks
(%)
1.
2.
3.
1.
2.
3.
1.
Introduction to Communication
Definition of Communication
25%
Forms of Communication
Process of Communication
2
Objectives of Communication
25%
Difference between Oral & Written Communication.
Uses and Limitations of Verbal and
3
Non verbal Communication
25%
2. Barriers of communication
3. tips for attending Interview and personal meetings
Words often confused
4
25%
Prcis writing
4. Assignments:
1. Preparation of Chart of process of Communication
2. Creation of individual E Mail id
3. Preparation of List of five Financial/ economic news papers in India (Any
language)
4. Preparation of list of five economic/ financial magazines India (Any
language)
5. Recommended & Suggested reference Books :
Oxford University press:
1. Business Communication. Meenakshi Raman & Prakash Singh
2. Public Relations: Principles and Practices. Iqbal S. Sachdeva
3. Corporate Communication: Principles and Practice. Jaishree Jethwaney
3
14 marks will have multiple choice questions based on the given units
14 Marks
Answer two short questions OR Any one question which could 14 Marks
be a long question, case study, application of concepts etc.
Answer two short questions OR Any one question which could 14 Marks
be a long question, case study, application of concepts etc.
Answer two short questions OR Any one question which could 14 Marks
be a long question, case study, application of concepts etc.
Answer two short questions OR Any one question which could 14 Marks
be a long question, case study, application of concepts etc.
Semester-I
CC 103: Economics (Paper-I)
(Fundamentals of Business Economics)
1. Objectives : The main objective of this paper is to introduce the students of
commerce to the basic concepts and tools of microeconomics.
2. Evaluation :
Evaluation pattern
End Semester examination
70%
Mid-Semester examination
20%
Projects, assignments, quizzes, class participation
10%
3. Course Contents :
Module
Modules/ Sub Modules
Marks
No.
(%)
Basic Concepts and Definitions :
1
Utility, Goods and Services, Money and Wealth, Value and
Price, Wealth and Welfare, Real Income and Monetary
Income, Micro economics and Macro Economics, Positive
Economics and Normative Economics, Consumer surplus,
Scarcity of Resources and Problems of Choice- Economic
25%
Policy, Economic Regulation and Economic Law- Prof.
Marshall and Prof. Samuelsons Definitions of Economics,
Demand function-Law of Demand- Determinants of
Demand, Derivation of Demand through Indifference curve
- Elasticity of Demand and its types Methods for
calculating Elasticity of Demand
Demand Analysis and Consumer Behavior
2
Types
of Demand- Individual Demand and Market
Demand, Industry Demand and Firm Demand. Demand for
consumers goods and Demand For Producers Goods,
Rational Demand, Demand for Durable and Demand for 25%
Perishable Goods. Estimation of Demand only on the basis
of Price and Income and Basic survey and statistical
methods for Demand forecasting- (Mathematical Approach
is Required ) Seven Marks for mathematical Approach
Production, Cost and Revenue Analysis
3
Production and Short run and Long run Production
Function- Transformation Curve (Production Possibility 25%
Curve) Iso-quants and Iso-cost and equilibrium of firm
Basic Concepts of Economies and Diseconomies of
5
4.
25%
14 marks will have multiple choice questions based on the given units
14 Marks
14 Marks
14 Marks
14 Marks
14 Marks
Semester-I
CC 104 : Basic Disciplines of Management (Paper-I)
(Human Resource Management)
1. Objectives : The objective of this syllabus is to provide conceptual and
procedural knowledge of functional areas of Human resource management.
2. Evaluation :
Evaluation pattern
End Semester examination
70%
Mid-Semester examination
20%
Projects, assignments, quizzes, class participation
10%
3. Course Contents :
Module
Modules/ Sub Modules
Marks
No.
(%)
Human Resource Management:
1
meaning-Features-Difference
between
Personal
Management and Human resource Management
Objectives of HRM-Importance of HRM- Operative
functions of HRM- Importance of HRM-Qualities of H.R. 25%
Manager-Roles of H.R. Manager
Human Resources Planning in a Corporate Sector:
Meaning, objectives, factors affecting, process of H.R.
Planning Benefits and Limitations of H.R. Planning.
Recruitment : Meaning of Scientific Recruitment
2
Sources of Recruitment Modern selection procedure and
its advantages.
Training : Meaning, needs, objectives procedure of
Training Advantages and
25%
Limitations Development : Meaning, needs, objectives
and its advantages.
Human Resource Development : Meaning and
Characteristics, need for HRD functions of HRD
Techniques or methods of HRD.
Performance Appraisal :Meaning, Objectives Appraisers
3
Brief idea of Human Resources Accounting Psychological
25%
Appraisal, Management appraisal, Utility and problems of
performance appraisal.
8
14 marks will have multiple choice questions based on the given units
14 Marks
Answer two short questions OR Any one question which could 14 Marks
be a long question, case study, application of concepts etc.
Answer two short questions OR Any one question which could 14 Marks
be a long question, case study, application of concepts etc.
Answer two short questions OR Any one question which could 14 Marks
be a long question, case study, application of concepts etc.
Answer two short questions OR Any one question which could 14 Marks
be a long question, case study, application of concepts etc.
9
Semester-I
CC 105 : Accountancy (Paper-I)
1. Objectives : The objective of the course is to acquaint the students with the
language of Accounting and to develop in them the ability to evaluate and use
accounting data as an aid to decision making. The main purpose is to assist the
students in developing skills in problem solving and decision making in the
financial area. Emphasis is laid on analysis and utilization of financial and
accounting data for planning and control.
2. Evaluation :
Evaluation pattern
End Semester examination
70%
Mid-Semester examination
20%
Projects, assignments, quizzes, class participation
10%
3. Course Contents :
Module
Modules/ Sub Modules
Marks
No.
(%)
Consignment
1
25%
Branch Accounts.(excluding Foreign Branch)
2
25%
3
Insurance Claims: Claims for loss or stock & fixed
25%
assets; claim for profit or consequential loss
4
Accounts from Incomplete Records: Conversion
Method only (Use of ratios to find out missing data is not 25%
expected)
4. Recommended & Suggested reference Books :
1. Grewals Accounting : M.P. Gupta & B. M. Agrwal. S. Chand & Company
Ltd.
2. Corporate Accounting : Dr. B. C. Tulsian. S. Chand & Company Ltd.
3. Non Corporate Accounting : Dr. P. C. Tulsian S. Chand & Company Ltd.
4. Financial Accounting and Analysis : P. Premchand Babu on Madan Mohan,
Himalaya Publication.
5. Financial Accounting : Dr. Sharda Gangwar, D. K. Gangwar, Himalaya Publication.
6. Problems & Solutions in Advanced Accounting : Arulanandan Raman &
Sunivasan, Himalaya Publication.
7. Financial Accounting : Dr. S. N. Maheshwari, Dr. S. K. Maheshwari, Vikas
Publication House Pvt. Ltd.
8. Problems & Solutions in Advanced Accounting Vol. I & II : Dr. S. N.
Maheshwari,Dr. S. K. Maheshwari, Vikas Publication House Pvt. Ltd.
10
14 marks will have multiple choice questions based on the given units
14 Marks
14 Marks
14 Marks
14 Marks
14 Marks
11
Semester-I
CE 106 A : Financial, Cost and Management Account (Paper I)
(Financial Accounting)
1. Objectives: The objective of this course is to equip the students with
conceptual understanding of finance and its practical application. It is expected
that the students possess a sound base in accounting principles and practices
including financial analysis.
2. Evaluation :
Evaluation pattern
End Semester examination
Mid-Semester examination
Projects, assignments, quizzes, class participation
70%
20%
10%
3. Course Contents :
Module
No.
1
2
3
Marks
(%)
25%
25%
25%
25%
8.
14 marks will have multiple choice questions based on the given units
14 Marks
14 Marks
14 Marks
14 Marks
14 Marks
13
Semester-I
CE 106 B : Statistical Method (Paper I)
(Basic Statistics)
1. Objectives: Students should be acquainted with the initial requirements of applied
statistical tools.
2. Evaluation :
Evaluation pattern
End Semester examination
Mid-Semester examination
Projects, assignments, quizzes, class participation
3. Course Contents :
70%
20%
10%
Module
Modules/ Sub Modules
Marks
No.
(%)
1
Linear Correlation and Association of Attributes :
Concept of bivariate data, Definition and types of correlation,
Definition of correlation coefficient(r), its properties, and
interpretation of values of r, Methods of finding correlation
coefficient by using Karl Pearson method for bi-variate data
and for frequency distribution data, Spearmans method for
finding rank correlation coefficient for repeated and non
25%
repeated ranks. Concept of qualitative data and the
association between them, Meaning and interpretation of 22
contingency table, Types of association between attributes,
Methods of obtaining nature of association by using
comparison between observed and expected frequency,
Coefficient of association by using Yules method and its
interpretations, Example on 22 problems only.
2
Business Forecasting :
Meaning and uses of business forecasting, Different methods
of forecasting (i) Theoretical explanation of Regression
analysis, Index numbers Economic models, Input output
models, Opinion poll method, Extrapolation, Graphical
25%
method. (ii) Theoretical explanation with numerical
examples of - Least Square Method for linear and quadratic
relationship between variables, smoothing linear trend
method.
14
Demographic Statistics :
Meaning, definition and uses of demographic statistic,
Methods of collecting demographic statistics registration
method, census method, analytical method. Mortality rates
pertaining to (i) CDR (ii) SDR (iii) IMR, Birth rates
pertaining to (i) CBR, (ii) SBR (iii) Age specific birth rate,
Fertility rates pertaining to (i) GFR, (ii) SFR (iii) TFR
Matrix Algebra :
Definition of Matrix, Different types of matrices, Algebra of
matrices (Addition, Subtraction and Multiplication),
Determinant of a square matrix, Definition of ad-joint of a
matrix, inverse of a matrix and its uses to solve
simultaneous linear equations (up to three variables only),
Use of matrix in simple business applications.
25%
25%
14 marks will have multiple choice questions based on the given units
14 Marks
Answer two short questions OR Any one question which could 14 Marks
be a long question, case study, application of concepts etc.
Answer two short questions OR Any one question which could 14 Marks
be a long question, case study, application of concepts etc.
Answer two short questions OR Any one question which could 14 Marks
be a long question, case study, application of concepts etc.
Answer two short questions OR Any one question which could 14 Marks
be a long question, case study, application of concepts etc.
15
Semester-I
CE 106 C : Advance Business Management (Paper I)
(Sales Management)
1. Objectives: The objective of this course is to help students understand the Sales &
Distribution functions as integral part of marketing functions in a business firm.
Globalization, increased competition, rapid changes in communication and
information technology and need for higher level of customer orientation have made
sales and distribution management extremely important. This course will make
students appreciate the role of sales managers in the context of Indian economy with
particular reference to essential consumer and industrial goods and services.
2. Evaluation :
Evaluation pattern
End Semester examination
Mid-Semester examination
Projects, assignments, quizzes, class participation
70%
20%
10%
3. Course Contents :
Module
Modules/ Sub Modules
Marks
No.
(%)
1
Sales Management Strategies
Introduction; Selling & Buying Styles; Selling Situations; 25%
Selling Skills.
2
Sales Organisation
Sales Organisation; Factors affecting sales organisation
design & size; Types of Sales organisation; Methods 25%
determining number of salespeople: Affordability Method,
Incremental Method & Workload Method
3
Recruitment & Selection
Hiring Process; Challenges in sales force selection; Planning
25%
for recruitment ; Sales Force Recruitment
Selection of a salesperson.
4
Sales Promotion Strategies
Definition of Sales Promotion; Trade Promotion tools;
Consumer Promotion tools
25%
16
4. Text Books: Sales & Distribution Management: By Dr. S. L. Gupta Excel Book
5. Recommended & Suggested reference Books :
1. Sales & Distribution Management: By Tapan. K. Panda & Sunil Sahadev,
Oxford University Press, 2005.
2. Channel Management: By Ansaree, PHI (EEE)
6. Structure of Course Examination
The external evaluation pattern would be based on the written examination
taken at the end of the semester. The overall evaluation pattern is as under:
Evaluation pattern
End Semester examination
70%
Mid-Semester examination
20%
Projects, assignments, quizzes, class participation
10%
Out of the 70% weight age of the external evaluation the style of the paper for
all courses is so decided as to evaluate the students on different parameters.
The format includes subjective, objective and applications questions so the
test of students can be done on parameters like conceptual knowledge, its
application in actual sense, his or her memory and presence of mind. The
structure is as under:
7. Distribution of Marks :
Q.1
Q.2
Q.3
Q.4
Q.5
14 marks will have multiple choice questions based on the given units
14 Marks
14 Marks
14 Marks
14 Marks
14 Marks
17
Semester-I
CE 106 D : Computer Application (Paper I)
(Internet and Web Page Development Using HTML)
Objectives: The purpose of this course is To expose students to basics of Internet
& its applications. To enable students to gain knowledge of designing and
developing web page using HTML.
2. Evaluation :
Evaluation pattern
End Semester examination
70%
Mid-Semester examination
20%
Projects, assignments, quizzes, class participation
10%
3. Course Contents :
Module
Modules/ Sub Modules
Marks
No.
(%)
1
Introduction to Internet
History of Internet, Internet services, Intranet, Internet Vs
Intranet, Governance on Internet, Internet Technology and
25%
Protocol - OSI Reference model, TCP/IP Protocol, Network
protocols, Network components switches, routers,
gateways, Types of Internet connectivity & ISP.
2
Applications of Internet
Internet Tools and Multimedia, WWW, Evolution of Web,
Elements of WWW, Web browsers, Search engine, search 25%
criteria, E-mail concepts, structure, protocols, addresses,
security & netiquettes.
3
Introduction to HTML
Introduction of HTML & SGML, Skeleton of HTML, Tools
required for HTML,HTML tags & attributes Basics,
25%
Formatting, List, Anchor tag & Hyperlinks, Images and
Image map, Tables.
4
Web Page Development Using HTML
Frames and Floating Frames, Forms, Style Sheets, URL
25%
Anatomy.
4. Recommended & Suggested reference Books :
1) Internet Technology and Web Design, ISRD Group, TMH Publication
2) Internet and Web Design, Doeacc O Level, Firewall Media.
18
3)
4)
5)
6)
7)
8)
9)
14 marks will have multiple choice questions based on the given units
14 Marks
14 Marks
14 Marks
14 Marks
14 Marks
Looking at the screen given below write the HTML code making use of following tags.
Text Content
Example on Unordered list
Sports Car
Business Car
Economy Car
Example on Ordered list
IV.
Sports Car
V.
Business Car
VI.
Economy Car
Example on Definition list
Sports Car
- Ferrari
Business Car
- Tata Sumo
Economy Car
- Maruti
Design a web page using the image files XYZ.GIF, PQR.GIF and DEF.GIF
according to the following specifications. (Use an appropriate Text content)
Use a Border for XYZ.GIF.
Resize the width and Height PQR.GIF and DEF.GIF to 100 pixels each.
Align the text with respect to the images so as to obtain the desired output.
Create a web page giving the following Flight details in a tabular format.
Flight Name
Starting and destination Place
Arrival and departure time
Class Fare
a) Place a border for the table and use all padding to present the cell data with
clarity.
20
b) Align the table in the center of the screen. Use a caption saying Schedule for
flights.
c) Change font style, color, and size of title Schedule for flights to ARIAL 15 &
line spacing 2.5 to the table data.
d) Use the appropriate background color for data of table.
e) Save the file with FLIGHT.HTM
Create a document with two links to an external document. The first link should lead to
the beginning of the external document. The second link should lead to a particular
section in the external document.
In the external document specify a link that will lead to a particular section within it.
Text content
Welcome to our Home page
This page has been linked to the website at our Institute. For further information click
on any of the following:
About our University
Over 9,000 students and alumni in over 120 countries are enjoying the flexibility
ABC provides; working on their own timetable and at their own pace. Anywhere
is a classroom with ABC. Our students almost all work full-time. Most of them
are making house payments, raising families and doing their best to make life
better. ABC gives them the opportunity to earn a degree in one of the fastestgrowing fields today - computer and information sciences - a degree that will
provide them entry into a job with potential and a good paycheck.
Contact Information
AMERICAN COLLEGE OF COMPUTER & INFORMATION SCIENCES
2101 MAGNOLIA AVENUE, SUITE 200, BIRMINGHAM, AL
35205 An advisor: 1-800-729-2427
sstephens@accis.edu
Financial staff: 1-800-829-2427
accounting@accis.edu
Faculty member: 1-800-749-2427 faculty@accis.edu
Fax number: 1-205-328-2229
Fax number: 1-205-326-3822
Create a specimen of a corporate web page. Divide the browser screen into two frames.
The frame on the left will be a menu consisting of hyper links. Clicking on any one of
these links will lead to a new page, which must open in the target frame, which is on the
right hand side.
Create two links the first link that will open a page that displays the company profile, its
business and its products. The second link will display the contact address of the
company.
21
Semester-I
SE 107 A : Financial, Cost and Management Account (Paper I)
(Financial Accounting)
1. Objectives: The objective of this course is to equip the students with
conceptual understanding of finance and its practical application. It is expected
that the students possess a sound base in accounting principles and practices
including financial analysis.
2. Evaluation :
Evaluation pattern
End Semester examination
70%
Mid-Semester examination
20%
Projects, assignments, quizzes, class participation
10%
3. Course Contents :
Module
No.
1
Marks
(%)
14 marks will have multiple choice questions based on the given units
14 Marks
Answer two short questions OR Any one question which could 14 Marks
be a long question, case study, application of concepts etc.
Answer two short questions OR Any one question which could 14 Marks
be a long question, case study, application of concepts etc.
Answer two short questions OR Any one question which could 14 Marks
be a long question, case study, application of concepts etc.
Answer two short questions OR Any one question which could 14 Marks
be a long question, case study, application of concepts etc.
23
Semester-I
SE 107 B : Statistical Method (Paper I)
(Basic Statistics)
1. Objectives: Students should be acquainted with the initial requirements of applied
statistical tools.
2. Evaluation :
Evaluation pattern
End Semester examination
Mid-Semester examination
Projects, assignments, quizzes, class participation
70%
20%
10%
3. Course Contents :
Module
Modules/ Sub Modules
Marks
No.
(%)
1
Linear Correlation and Association of Attributes :
Concept of bivariate data, Definition and types of correlation,
Definition of correlation coefficient(r), its properties, and
interpretation of values of r, Methods of finding correlation
coefficient by using Karl Pearson method for bi-variate data
and for frequency distribution data, Spearmans method for
finding rank correlation coefficient for repeated and non
25%
repeated ranks. Concept of qualitative data and the
association between them, Meaning and interpretation of 22
contingency table, Types of association between attributes,
Methods of obtaining nature of association by using
comparison between observed and expected frequency,
Coefficient of association by using Yules method and its
interpretations, Example on 22 problems only.
2
Business Forecasting :
Meaning and uses of business forecasting, Different methods
of forecasting (i) Theoretical explanation of Regression
analysis, Index numbers Economic models, Input output
models, Opinion poll method, Extrapolation, Graphical 25%
method. (ii) Theoretical explanation with numerical
examples of - Least Square Method for linear and quadratic
relationship between variables, smoothing linear trend
method.
24
Demographic Statistics :
Meaning, definition and uses of demographic statistic,
Methods of collecting demographic statistics registration
method, census method, analytical method. Mortality rates
pertaining to (i) CDR (ii) SDR (iii) IMR, Birth rates
pertaining to (i) CBR, (ii) SBR (iii) Age specific birth rate,
Fertility rates pertaining to (i) GFR, (ii) SFR (iii) TFR
Matrix Algebra :
Definition of Matrix, Different types of matrices, Algebra of
matrices (Addition, Subtraction and Multiplication),
Determinant of a square matrix, Definition of ad-joint of a
matrix, inverse of a matrix and its uses to solve
simultaneous linear equations (up to three variables only),
Use of matrix in simple business applications.
25%
25%
14 marks will have multiple choice questions based on the given units
14 Marks
14 Marks
14 Marks
14 Marks
14 Marks
25
Semester-I
SE 107 C : Computer Application (Paper I)
(Internet and Web Page Development Using HTML)
1. Objectives: The purpose of this course is To expose students to basics of Internet
& its applications. To enable students to gain knowledge of designing and
developing web page using HTML.
2. Evaluation :
Evaluation pattern
End Semester examination
70%
Mid-Semester examination
20%
Projects, assignments, quizzes, class participation
10%
3. Course Contents :
Module
Modules/ Sub Modules
Marks
No.
(%)
1
Introduction to Internet
History of Internet, Internet services, Intranet, Internet Vs
Intranet, Governance on Internet, Internet Technology and
25%
Protocol - OSI Reference model, TCP/IP Protocol, Network
protocols, Network components switches, routers,
gateways, Types of Internet connectivity & ISP.
2
Applications of Internet
Internet Tools and Multimedia, WWW, Evolution of Web,
Elements of WWW, Web browsers, Search engine, search 25%
criteria, E-mail concepts, structure, protocols, addresses,
security & netiquettes.
3
Introduction to HTML
Introduction of HTML & SGML, Skeleton of HTML, Tools
required for HTML,HTML tags & attributes Basics,
25%
Formatting, List, Anchor tag & Hyperlinks, Images and
Image map, Tables.
4
Web Page Development Using HTML
Frames and Floating Frames, Forms, Style Sheets, URL 25%
Anatomy.
4. Recommended & Suggested reference Books :
1) Internet Technology and Web Design, ISRD Group, TMH Publication
2) Internet and Web Design, Doeacc O Level, Firewall Media.
3) Designing Interactive Websites, by James L Mohler & Jon M Duff,
CENGAGE
26
4)
5)
6)
7)
8)
14 marks will have multiple choice questions based on the given units
14 Marks
14 Marks
14 Marks
14 Marks
14 Marks
h)
i)
j)
k)
l)
m)
n)
Looking at the screen given below write the HTML code making use of following tags.
Text Content
Example on Unordered list
Sports Car
Business Car
Economy Car
Example on Ordered list
IV.
Sports Car
V.
Business Car
VI.
Economy Car
Example on Definition list
Sports Car
- Ferrari
Business Car
- Tata Sumo
Economy Car
- Maruti
Design a web page using the image files XYZ.GIF, PQR.GIF and DEF.GIF
according to the following specifications. (Use an appropriate Text content)
Use a Border for XYZ.GIF.
Resize the width and Height PQR.GIF and DEF.GIF to 100 pixels each.
Align the text with respect to the images so as to obtain the desired output.
Create a web page giving the following Flight details in a tabular format.
Flight Name
Starting and destination Place
Arrival and departure time
Class Fare
f) Place a border for the table and use all padding to present the cell data with
clarity.
g) Align the table in the center of the screen. Use a caption saying Schedule for
flights.
h) Change font style, color, and size of title Schedule for flights to ARIAL 15 &
line spacing 2.5 to the table data.
28
29
Semester-I
SE 107 D: Secretarial Practice (Paper I)
1. Objectives: To make students aware of the basic functioning of registered
companies. To provide them key inputs to prepare oneself for the basic functions
of registered companies and to introduce before them changes coming up in
company laws and management.
2. Evaluation :
Evaluation pattern
End Semester examination
70%
Mid-Semester examination
20%
Projects, assignments, quizzes, class participation
10%
3. Course Contents :
Module
Modules/ Sub Modules
Marks
No.
(%)
(1) Secretary: Meaning-Types of Secretary-general and legal
1
qualification of Company Secretary-Pre-incorporation and
post incorporation duties of Company Secretary-powers and
responsibilities of Company Secretary.
(2) Company and its Characteristics: Meaning and
characteristics-Types of Company-Foreign Company25%
Multinational Company-Illegal association-Advantages and
Limitations of Public Limited Company-Private Limited
Company: Meaning and Characteristics-privileges and
restrictions on it-procedure to convert Private Limited
Company into Public Limited Company and Public Limited
Company into Private Limited Company.
(1) Promoters of public Limited Company: Meaning2
Functions of Promoters-Preliminary Contract-Liabilities of
Promoters.
(2) Allotment of Shares: Meaning-Procedure-regular and
25%
irregular allotment secretarys duties regarding allotment
of shares procedure of allotment when shares are
oversubscribed-private placement of share/debenture.
(1) Listing Securities: Meaning-legal provisions for listing
3
of securities-Documents required for listing of securitiesAdvantages of listing of securities.
25%
(2)Calls and Forfeiture of shares: Meaning of calls
Provisions of Company Law regarding share calls-procedure
of demanding call of share.
30
25%
6. Distribution of Marks :
Q.1
Q.2
Q.3
Q.4
Q.5
14 marks will have multiple choice questions based on the given units
14 Marks
14 Marks
14 Marks
14 Marks
14 Marks
31
Semester-I
SE 107 E : Advance Business Management (Paper I)
(Sales Management)
1. Objectives: The objective of this course is to help students understand the Sales &
Distribution functions as integral part of marketing functions in a business firm.
Globalization, increased competition, rapid changes in communication and
information technology and need for higher level of customer orientation have made
sales and distribution management extremely important. This course will make
students appreciate the role of sales managers in the context of Indian economy with
particular reference to essential consumer and industrial goods and services.
2. Evaluation :
Evaluation pattern
End Semester examination
Mid-Semester examination
Projects, assignments, quizzes, class participation
70%
20%
10%
3. Course Contents :
Module
Modules/ Sub Modules
Marks
No.
(%)
1
Sales Management Strategies
Introduction; Selling & Buying Styles; Selling Situations; 25%
Selling Skills.
2
Sales Organisation
Sales Organisation; Factors affecting sales organisation
design & size; Types of Sales organisation; Methods 25%
determining number of salespeople: Affordability Method,
Incremental Method & Workload Method
3
Recruitment & Selection
Hiring Process; Challenges in sales force selection; Planning
25%
for recruitment ; Sales Force Recruitment
Selection of a salesperson.
4
Sales Promotion Strategies
Definition of Sales Promotion; Trade Promotion tools;
Consumer Promotion tools
25%
32
4. Text Books: Sales & Distribution Management: By Dr. S. L. Gupta Excel Book
5. Recommended & Suggested reference Books :
1. Sales & Distribution Management: By Tapan. K. Panda & Sunil Sahadev,
Oxford University Press, 2005.
2. Channel Management: By Ansaree, PHI (EEE)
6. Structure of Course Examination
The external evaluation pattern would be based on the written examination
taken at the end of the semester. The overall evaluation pattern is as under:
Evaluation pattern
End Semester examination
70%
Mid-Semester examination
20%
Projects, assignments, quizzes, class participation
10%
Out of the 70% weight age of the external evaluation the style of the paper for
all courses is so decided as to evaluate the students on different parameters.
The format includes subjective, objective and applications questions so the
test of students can be done on parameters like conceptual knowledge, its
application in actual sense, his or her memory and presence of mind. The
structure is as under:
7. Distribution of Marks :
Q.1
Q.2
Q.3
Q.4
Q.5
14 marks will have multiple choice questions based on the given units
14 Marks
14 Marks
14 Marks
14 Marks
14 Marks
33
Semester-II
CC 201: General English: Text, Grammar & Composition (Paper-II)
Introduction: The Government of Gujarat has adopted Modified
Communicative Language Teaching Approach to teach English at the school
level since 2004, whereas English is taught as one of the compulsory subjects
up to Standard 12th. This course has been designed to provide a link to what
the students have learnt so far at school and help them to acquire basic skills
of English Language. This course aims to improve the students Listening,
Speaking, Reading and Writing Skills. Modified Communicative Approach
(Mod.Com) of teaching English is kept in mind while preparing this course as
it has already been in use in all the schools of Gujarat.
Objectives :
1.
Evaluation :
3.
Evaluation pattern
End Semester examination
Mid-Semester examination
Projects, assignments, quizzes, class participation
Course Contents :
70%
20%
10%
The Bet
The Gift of Magi
The Open Window
Information Please
Stories form the Net
- Anton Chekhov
-O Henry
-Saki
-Anonymous
-Anonymous
34
4.
5.
6.
70%
20%
10%
Out of the 70% weight age of the external evaluation the style of the paper for
all courses is so decided as to evaluate the students on different parameters.
The format includes subjective, objective and applications questions so the
test of students can be done on parameters like conceptual knowledge, its
application in actual sense, his or her memory and presence of mind. The
structure is as under:
7. Distribution of Marks :
Q.1
Q.2
Q.3
Q.4
Q.5
14 marks will have multiple choice questions based on the given units
14 Marks
Answer two short questions OR Any one question which could 14 Marks
be a long question, case study, application of concepts etc.
Answer two short questions OR Any one question which could 14 Marks
be a long question, case study, application of concepts etc.
Answer two short questions OR Any one question which could 14 Marks
be a long question, case study, application of concepts etc.
Answer two short questions OR Any one question which could 14 Marks
be a long question, case study, application of concepts etc.
35
Semester-II
CC 202: Fundamentals of Communication Theory & Practice (Paper-II)
(Business Correspondence)
1. Objectives : Communication is a very essential skill for the managers to be
successful in their professional career. The objective is to acquaint the students
with the basic concepts and techniques of communication that are useful in
developing skills of communicating effectively.
2. Evaluation :
Evaluation pattern
End Semester examination
70%
Mid-Semester examination
20%
Projects, assignments, quizzes, class participation
10%
3. Course Contents :
Module
Modules/ Sub Modules
Marks
No.
(%)
Seven
Cs
of
Business
Letter
writing,
Important
components
1
25%
of Business Letters, Kinds of Business Letters.
Routine Business Letters:
2
25%
Sales Letters (Inquiry and reply, complaint and adjustment)
Resume and Job Applications
3
25%
Business Memos, Telex Messages, Facsimiles,
Electronic Mail, Handling a Mail
4
Business presentation Techniques: forms and
25%
methods (Speeches, personal meeting, Power Point)
4. Assignments:
1. One Power Point Presentation to introduce Self
2. One stage speech to introduce a new product
5. Recommended & Suggested reference Books :
Oxford University press:
1. Business Communication. Meenakshi Raman & Prakash Singh
2. Public Relations: Principles and Practices. Iqbal S. Sachdeva
3. Corporate Communication: Principles and Practice. Jaishree Jethwaney
4. Writing for Media: Usha Raman
5. Advertising Management. Jaishree Jethwaney & Shruti Jain
6. Oxford Writing and Speaking, John Seely
7. The oxford English Grammar. Siddney Greenbaum
8. Oxford Dictionary of Phrasal verbs. A P Cowie & R Mackin
9. Oxford Dictionary of phrasal English Idioms. A P Cowie, R Mackin &
36
6. Distribution of Marks :
Q.1
Q.2
Q.3
Q.4
Q.5
14 marks will have multiple choice questions based on the given units
14 Marks
14 Marks
14 Marks
14 Marks
14 Marks
37
Semester-II
CC 203: Economics (Paper-II)
(Fundamentals of Business Economics)
1. Objectives : The main objective of this paper is to introduce the students of
commerce to the basic concepts and tools of microeconomics.
2. Evaluation :
Evaluation pattern
End Semester examination
Mid-Semester examination
Projects, assignments, quizzes, class participation
70%
20%
10%
3. Course Contents :
Module
Modules/ Sub Modules
Marks
No.
(%)
National
Income
Accounts:
1
Concepts of GDP and NDP- Sectoral Composition of
National Income - GDP at Factor Price and Constant PricesConcept of GNP and NNP, Factor Cost and National
Income-Per Capita income, Disposable Income and Personal 25%
Disposable Income- Measurement of National Income
Difficulties in measuring National Income- Trends in
Indias GDP and Per capita GDP since IndependenceConcept of GDP Deflator.
Money and Credit:
2
Meaning and Evolution of Money- Commodity to Fiat oney
- Definition of Money-Functions of Money Demand for
oney - Quantity Theory of Money- Fishers Equation of
Exchange- Cambridge Theory and relationship between
these two Supply of Money Determinants of Money 25%
Supply- Components of Money Supply-RBIs pproach;M1,
M2, M3, M4- High Powered Money - Concepts of CreditTypes of Credit- Methods of Credit Creation Instruments
of Credit Control Bank rate Direct operations Reporate
CRR and SLR Credit Rationing.
Keynesian Economic Theory:
3
Simple Classical Model for income Determinations- 25%
Criticisms of Classical Theory by Keynes- Simple
38
25%
14 marks will have multiple choice questions based on the given units
14 Marks
Answer two short questions OR Any one question which could 14 Marks
be a long question, case study, application of concepts etc.
Answer two short questions OR Any one question which could 14 Marks
be a long question, case study, application of concepts etc.
Answer two short questions OR Any one question which could 14 Marks
be a long question, case study, application of concepts etc.
Answer two short questions OR Any one question which could 14 Marks
be a long question, case study, application of concepts etc.
39
Semester-II
CC 204 : Basic Disciplines of Management (Paper-II)
(Fundamentals of Marketing Management)
1. Objectives : The objective of this syllabus is to provide basic knowledge of
functional areas of Marketing Management and Marketing research
2. Evaluation :
Evaluation pattern
End Semester examination
70%
Mid-Semester examination
20%
Projects, assignments, quizzes, class participation
10%
3. Course Contents :
Module
No.
1
Marks
(%)
6. Distribution of Marks :
Q.1
Q.2
Q.3
Q.4
Q.5
14 marks will have multiple choice questions based on the given units
14 Marks
14 Marks
14 Marks
14 Marks
14 Marks
41
Semester-II
CC 205 : Accountancy (Paper-II)
1. Objectives : The objective of the course is to acquaint the students with the
language of Accounting and to develop in them the ability to evaluate and use
accounting data as an aid to decision making. The main purpose is to assist the
students in developing skills in problem solving and decision making in the
financial area. Emphasis is laid on analysis and utilization of financial and
accounting data for planning and control.
2. Evaluation :
Evaluation pattern
End Semester examination
Mid-Semester examination
Projects, assignments, quizzes, class participation
70%
20%
10%
3. Course Contents :
Module
No.
1
2
3
Marks
(%)
25%
25%
25%
25%
7.
8.
6. Distribution of Marks :
Q.1
Q.2
Q.3
Q.4
Q.5
14 marks will have multiple choice questions based on the given units
14 Marks
14 Marks
14 Marks
14 Marks
14 Marks
43
Semester-II
CE 206 A : Financial, Cost and Management Account (Paper II)
(Financial Accounting)
1. Objectives: The objective of this course is to equip the students with
conceptual understanding of finance and its practical application. It is expected
that the students possess a sound base in accounting principles and practices
including financial analysis.
2. Evaluation :
Evaluation pattern
End Semester examination
Mid-Semester examination
Projects, assignments, quizzes, class participation
70%
20%
10%
3. Course Contents :
Module
No.
1
Marks
(%)
25%
25%
25%
25%
5.
6.
7.
8.
Himalaya Publication.
Financial Accounting : Dr. Sharda Gangwar, D. K. Gangwar, Himalaya Publication.
Problems & Solutions in Advanced Accounting : Arulanandan Raman &
Sunivasan, Himalaya Publication.
Financial Accounting : Dr. S. N. Maheshwari, Dr. S. K. Maheshwari, Vikas
Publication House Pvt. Ltd.
Problems & Solutions in Advanced Accounting Vol. I & II : Dr. S. N.
Maheshwari,Dr. S. K. Maheshwari, Vikas Publication House Pvt. Ltd.
6. Distribution of Marks :
Q.1
Q.2
Q.3
Q.4
Q.5
14 marks will have multiple choice questions based on the given units
14 Marks
Answer two short questions OR Any one question which could 14 Marks
be a long question, case study, application of concepts etc.
Answer two short questions OR Any one question which could 14 Marks
be a long question, case study, application of concepts etc.
Answer two short questions OR Any one question which could 14 Marks
be a long question, case study, application of concepts etc.
Answer two short questions OR Any one question which could 14 Marks
be a long question, case study, application of concepts etc.
45
Semester-II
CE 206 B : Statistical Method (Paper II)
(Operations Research)
1. Objectives: Students must be familiar with basic techniques of Operation Research.
2. Evaluation :
Evaluation pattern
End Semester examination
Mid-Semester examination
Projects, assignments, quizzes, class participation
3. Course Contents :
70%
20%
10%
Module
Modules/ Sub Modules
Marks
No.
(%)
1
Linear Programming Problem:
Meaning of linear programming, its uses, assumptions and
limitations,
Explanation
of
basic
terminologies,
Mathematical form of linear programming problem, Solution 25%
of linear programming problem by using graphical methods,
Simple formulation problems
(for two variables).
2
Transportation Problem:
Definition of balanced Transportation Problem (T.P.),
General Transportation table and its mathematical form,
25%
Initial basic feasible solution and initial cost by using NorthWest Corner rule, Least Cost Method, Vogels
Approximation Method, Examples base on these methods.
3
Assignment and Replacement Problems:
Definition of balanced Assignment Problem (A.P.), its
mathematical form, Application of Hungarian method for
solving A.P. in the cases of maximization and minimization
25%
problem, Meaning of Replacement problem (R.P.), Simple
examples of replacement problem when the units are
deteriorate depending on time and money value remains
same.
4
PERT and CPM Techniques:
Meaning and characteristics of PERT, Explanation of basic
25%
terms activity, event, dummy activity, Fulkersons rule for
numbering the events, Meaning of Critical Path Method
46
14 marks will have multiple choice questions based on the given units
14 Marks
Answer two short questions OR Any one question which could 14 Marks
be a long question, case study, application of concepts etc.
Answer two short questions OR Any one question which could 14 Marks
be a long question, case study, application of concepts etc.
Answer two short questions OR Any one question which could 14 Marks
be a long question, case study, application of concepts etc.
Answer two short questions OR Any one question which could 14 Marks
be a long question, case study, application of concepts etc.
47
Semester-II
CE 206 C : Advance Business Management (Paper II)
(Distribution Management)
1. Objectives: The objective of this course is to help students understand the Sales &
Distribution functions as integral part of marketing functions in a business firm.
Globalization, increased competition, rapid changes in communication and
information technology and need for higher level of customer orientation have made
sales and distribution management extremely important. This course will make
students appreciate the role of sales managers in the context of Indian economy with
particular reference to essential consumer and industrial goods and services.
2. Evaluation :
Evaluation pattern
End Semester examination
70%
Mid-Semester examination
20%
Projects, assignments, quizzes, class participation
10%
3. Course Contents :
Module
Modules/ Sub Modules
Marks
No.
(%)
1
Distribution System
Distribution Channels why are they required? Activities that
25%
a typical
distribution channel perform; Distribution
Channel Strategy; Distribution Channel Management
2
Distribution costs, control & customer service
Designing customer oriented marketing channels;
Conceiving the Channel Flows; Linking the Service Output
25%
objectives
to the flows; Conducting Cost Analysis;
Designing the Ideal Channel; Comparing the Ideal with the
reality.
3
Selection of Channel & Selection of Ideal Channel
Partners
25%
Channel Relationships; Channel Control; Channel Power;
Channel Positioning
4
Motivational Tools of Distribution Channels
Channel Influence Strategies; Managing Channel Conflicts;
Promotion and Payment systems as a tool of Motivating 25%
Channel Members
48
4. Text Books: Sales & Distribution Management: By Dr. S. L. Gupta Excel Book
5. Recommended & Suggested reference Books :
1. Sales & Distribution Management: By Tapan. K. Panda & Sunil Sahadev,
Oxford University Press, 2005.
3. Channel Management: By Ansaree, PHI (EEE)
6. Structure of Course Examination
The external evaluation pattern would be based on the written examination
taken at the end of the semester. The overall evaluation pattern is as under:
Evaluation pattern
End Semester examination
70%
Mid-Semester examination
20%
Projects, assignments, quizzes, class participation
10%
Out of the 70% weight age of the external evaluation the style of the paper for
all courses is so decided as to evaluate the students on different parameters.
The format includes subjective, objective and applications questions so the
test of students can be done on parameters like conceptual knowledge, its
application in actual sense, his or her memory and presence of mind. The
structure is as under:
7. Distribution of Marks :
Q.1
Q.2
Q.3
Q.4
Q.5
14 marks will have multiple choice questions based on the given units
14 Marks
Answer two short questions OR Any one question which could 14 Marks
be a long question, case study, application of concepts etc.
Answer two short questions OR Any one question which could 14 Marks
be a long question, case study, application of concepts etc.
Answer two short questions OR Any one question which could 14 Marks
be a long question, case study, application of concepts etc.
Answer two short questions OR Any one question which could 14 Marks
be a long question, case study, application of concepts etc.
49
Semester-II
CE 206 D : Computer Application (Paper II)
(Web page designing Using Flash & Dream Weaver)
1. Objectives: The purpose of this course is to enable students to design and
develop web pages using Flash & DreamWeaver.
2. Evaluation :
Evaluation pattern
End Semester examination
70%
Mid-Semester examination
20%
Projects, assignments, quizzes, class participation
10%
3. Course Contents :
Module
Modules/ Sub Modules
Marks
No.
(%)
1
Flash
Overview of Flash, Vector graphics, Environment of Flash
25%
workspace, menu bar, tool bar, time line, Drawing Tools,
Selection, Text & Gradients.
2
Animation & Event orientation using Flash
Symbols Creation, animation like alpha, tint &
brightness, Animation Techniques Key frames, motion,
layer, skinning, controller & shadow, Twinning motion
twinning, Twin Scaling, Rotate, Easing, Creating Shape &
25%
multiple layers, Buttons - button Timeline, up State, over
State & down State,
Movie Clips, Frame Actions, Tell Targets, Flash Forms and
Linking to Web Pages, Sound, Importing External Media,
Pre - loaders and Publishing.
3
DreamWeaver
Overview, Environment, Interface, Document Tool Bar
options and buttons, Properties Inspector, Functional areas,
Design View, Changing View code, Panel Groups, Layouts
and alignments, Working with Text Text and Typefaces,
Inserting Paragraph and Break Tags, Text Formatting with 25%
the Properties Inspector, Controlling Text Appearance,
alignment of text & change color and size of font, Recapping
(Ordered list and unordered list setting indents), Creating
absolute link, creating an E-mail link, Inserting Page
Anchors.
50
14 marks will have multiple choice questions based on the given units
14 Marks
14 Marks
14 Marks
14 Marks
14 Marks
51
52
Semester-II
SE 207 A : Financial, Cost and Management Account (Paper II)
(Financial Accounting)
1. Objectives: The objective of this course is to equip the students with
conceptual understanding of finance and its practical application. It is expected
that the students possess a sound base in accounting principles and practices
including financial analysis.
2. Evaluation :
Evaluation pattern
End Semester examination
Mid-Semester examination
Projects, assignments, quizzes, class participation
70%
20%
10%
3. Course Contents :
Module
No.
1
Marks
(%)
25%
25%
25%
25%
5.
6.
7.
8.
Himalaya Publication.
Financial Accounting : Dr. Sharda Gangwar, D. K. Gangwar, Himalaya Publication.
Problems & Solutions in Advanced Accounting : Arulanandan Raman &
Sunivasan, Himalaya Publication.
Financial Accounting : Dr. S. N. Maheshwari, Dr. S. K. Maheshwari, Vikas
Publication House Pvt. Ltd.
Problems & Solutions in Advanced Accounting Vol. I & II : Dr. S. N.
Maheshwari,Dr. S. K. Maheshwari, Vikas Publication House Pvt. Ltd.
14 marks will have multiple choice questions based on the given units
14 Marks
14 Marks
14 Marks
14 Marks
14 Marks
54
Semester-II
CE 207 B : Statistical Method (Paper II)
(Operations Research)
1. Objectives: Students must be familiar with basic techniques of Operation Research.
2. Evaluation :
Evaluation pattern
End Semester examination
Mid-Semester examination
Projects, assignments, quizzes, class participation
70%
20%
10%
3. Course Contents :
Module
Modules/ Sub Modules
Marks
No.
(%)
1
Linear Programming Problem:
Meaning of linear programming, its uses, assumptions and
limitations,
Explanation
of
basic
terminologies,
Mathematical form of linear programming problem, Solution 25%
of linear programming problem by using graphical methods,
Simple formulation problems
(for two variables).
2
Transportation Problem:
Definition of balanced Transportation Problem (T.P.),
General Transportation table and its mathematical form,
25%
Initial basic feasible solution and initial cost by using NorthWest Corner rule, Least Cost Method, Vogels
Approximation Method, Examples base on these methods.
3
Assignment and Replacement Problems:
Definition of balanced Assignment Problem (A.P.), its
mathematical form, Application of Hungarian method for
solving A.P. in the cases of maximization and minimization
25%
problem, Meaning of Replacement problem (R.P.), Simple
examples of replacement problem when the units are
deteriorate depending on time and money value remains
same.
4
PERT and CPM Techniques:
Meaning and characteristics of PERT, Explanation of basic 25%
terms activity, event, dummy activity, Fulkersons rule for
55
6. Distribution of Marks :
Q.1
Q.2
Q.3
Q.4
Q.5
14 marks will have multiple choice questions based on the given units
14 Marks
Answer two short questions OR Any one question which could 14 Marks
be a long question, case study, application of concepts etc.
Answer two short questions OR Any one question which could 14 Marks
be a long question, case study, application of concepts etc.
Answer two short questions OR Any one question which could 14 Marks
be a long question, case study, application of concepts etc.
Answer two short questions OR Any one question which could 14 Marks
be a long question, case study, application of concepts etc.
56
Semester-II
SE 207 C : Computer Application (Paper II)
(Web page designing Using Flash & Dream Weaver)
1. Objectives: The purpose of this course is to enable students to design and
develop web pages using Flash & DreamWeaver.
2. Evaluation :
Evaluation pattern
End Semester examination
70%
Mid-Semester examination
20%
Projects, assignments, quizzes, class participation
10%
3. Course Contents :
Module
Modules/ Sub Modules
Marks
No.
(%)
1
Flash
Overview of Flash, Vector graphics, Environment of Flash
25%
workspace, menu bar, tool bar, time line, Drawing Tools,
Selection, Text & Gradients.
2
Animation & Event orientation using Flash
Symbols Creation, animation like alpha, tint &
brightness, Animation Techniques Key frames, motion,
layer, skinning, controller & shadow, Twinning motion
twinning, Twin Scaling, Rotate, Easing, Creating Shape &
25%
multiple layers, Buttons - button Timeline, up State, over
State & down State,
Movie Clips, Frame Actions, Tell Targets, Flash Forms and
Linking to Web Pages, Sound, Importing External Media,
Pre - loaders and Publishing.
3
DreamWeaver
Overview, Environment, Interface, Document Tool Bar
options and buttons, Properties Inspector, Functional areas,
Design View, Changing View code, Panel Groups, Layouts
and alignments, Working with Text Text and Typefaces,
Inserting Paragraph and Break Tags, Text Formatting with 25%
the Properties Inspector, Controlling Text Appearance,
alignment of text & change color and size of font, Recapping
(Ordered list and unordered list setting indents), Creating
absolute link, creating an E-mail link, Inserting Page
Anchors.
57
25%
14 marks will have multiple choice questions based on the given units
14 Marks
Answer two short questions OR Any one question which could 14 Marks
be a long question, case study, application of concepts etc.
Answer two short questions OR Any one question which could 14 Marks
be a long question, case study, application of concepts etc.
Answer two short questions OR Any one question which could 14 Marks
be a long question, case study, application of concepts etc.
Answer two short questions OR Any one question which could 14 Marks
be a long question, case study, application of concepts etc.
59
Semester-II
SE 207 D : Secretarial Practice (Paper II)
1. Objectives: To make students aware of he basic functioning of registered
companies. To provide them key inputs to prepare oneself for the basic functions
of registered companies and to introduced before them changes coming up in
company laws and management.
2. Evaluation :
Evaluation pattern
End Semester examination
70%
Mid-Semester examination
20%
Projects, assignments, quizzes, class participation
10%
3. Course Contents :
Module
Modules/ Sub Modules
Marks
No.
(%)
Alteration in Share Capital: Modes of alteration ion share
1
capital as per Company Law-procedure and provisions of
reduction in share capital-Legal provisions for Right Shares
and Bonus Shares and its Guiding Principles.
25%
Debenture: Meaning and types of debenture procedure and
legal provisions of Company law Board to issue debentureMethods of redemption of ebenture-Guiding Principles of
SEBI.
Administration of Company Law: Department of
2
Company affairs-The Company Law Board- regional
directors- The company registrar.
Investigation of Companys Administration: Provisions
of Company Law regarding investigation of companys
25%
administration Appointment of Inspector by Central
Government its provisions , his power and report.
Corporate Governance: Meaning-its development in
India contents of corporate governance report
Importance of corporate governance.
Capital Market: Meaning of Primary and Secondary Capital
3
Market Share Market-meaning and organization Types
BSE,NSE,NIFTY,OTCE-Types of trading in share market
Derivatives Demate Account-Main Provisions of Securities 25%
Contract Regulation Act.
Mutual
Fund:
Definition-Types-Advantages
and
Disadvantages.
60
25%
14 marks will have multiple choice questions based on the given units
14 Marks
14 Marks
14 Marks
14 Marks
14 Marks
61
Semester-II
SE 207 E : Advance Business Management (Paper II)
(Distribution Management)
1. Objectives: The objective of this course is to help students understand the Sales &
Distribution functions as integral part of marketing functions in a business firm.
Globalization, increased competition, rapid changes in communication and
information technology and need for higher level of customer orientation have made
sales and distribution management extremely important. This course will make
students appreciate the role of sales managers in the context of Indian economy with
particular reference to essential consumer and industrial goods and services.
2. Evaluation :
Evaluation pattern
End Semester examination
70%
Mid-Semester examination
20%
Projects, assignments, quizzes, class participation
10%
3. Course Contents :
Module
Modules/ Sub Modules
Marks
No.
(%)
1
Distribution System
Distribution Channels why are they required? Activities that
25%
a typical
distribution channel perform; Distribution
Channel Strategy; Distribution Channel Management
2
Distribution costs, control & customer service
Designing customer oriented marketing channels;
Conceiving the Channel Flows; Linking the Service Output
25%
objectives
to the flows; Conducting Cost Analysis;
Designing the Ideal Channel; Comparing the Ideal with the
reality.
3
Selection of Channel & Selection of Ideal Channel
Partners
25%
Channel Relationships; Channel Control; Channel Power;
Channel Positioning
4
Motivational Tools of Distribution Channels
Channel Influence Strategies; Managing Channel Conflicts;
Promotion and Payment systems as a tool of Motivating 25%
Channel Members
62
4. Text Books: Sales & Distribution Management: By Dr. S. L. Gupta Excel Book
5. Recommended & Suggested reference Books :
1. Sales & Distribution Management: By Tapan. K. Panda & Sunil Sahadev,
Oxford University Press, 2005.
2. Channel Management: By Ansaree, PHI (EEE)
6. Structure of Course Examination
The external evaluation pattern would be based on the written examination
taken at the end of the semester. The overall evaluation pattern is as under:
Evaluation pattern
End Semester examination
70%
Mid-Semester examination
20%
Projects, assignments, quizzes, class participation
10%
Out of the 70% weight age of the external evaluation the style of the paper for
all courses is so decided as to evaluate the students on different parameters.
The format includes subjective, objective and applications questions so the
test of students can be done on parameters like conceptual knowledge, its
application in actual sense, his or her memory and presence of mind. The
structure is as under:
7. Distribution of Marks :
Q.1
Q.2
Q.3
Q.4
Q.5
14 marks will have multiple choice questions based on the given units
14 Marks
14 Marks
14 Marks
14 Marks
14 Marks
63
14 marks will have multiple choice questions based on the given units
14 Marks
14 Marks
14 Marks
14 Marks
14 Marks
65
67
15.
(14)
(14)
(14)
(14)
(08)
(14)
(14)
(06)
(3) Select an appropriate option for the given word: (Two items)
(4) (MCQ Type Question)
68
70%
20%
10%
Marks
(%)
25%
25%
25%
25%
69
14 marks will have multiple choice questions based on the given units
14 Marks
14 Marks
14 Marks
14 Marks
14 Marks
70
Kachchh University
Mundra Road, Bhuj - Kachchh.
Bachelor of Commerce
Semester-III
CC 304 : Basic Disciplines of Management (Paper III)
(With Effect From Academic Year 2012-13)
1 Objectives: Students should be aware with the basics of preliminary mathematical
statistics.
2. Evaluation :
Evaluation pattern
End Semester examination
70%
Mid-Semester examination
20%
Projects, assignments, quizzes, class participation
10%
3. Course Contents :
Module
Modules/ Sub Modules
Marks
No.
(%)
Overview of the Indian Financial System : Pre and post
1
liberalization overview of Indian Financial system,
Organizational structure of Indian financial system, Major
components - Financial Markets, Financial Institutions /
Intermediaries, Financial Instruments, Functions and role of 25%
financial system.
Regulatory and Promotional Institutions : Objectives and
functions of Reserve bank of India, Security Exchange Board of
India, Insurance Regulatory Development Authority.
Financial Markets :
2
Money Market : Meaning, constituents of organized money
market.
Capital market : meaning, Functions and history.
Primary Market : Meaning, Types of primary issues-public, 25%
Right and Private placement, Issue Mechanism.; Secondary
market : Functions, Organizations, Management and
Membership of Stock exchanges, Listing and trading of
securities, Stock exchanges in India.
Financial Institutions :
3
Commercial Banking : Functions of Commercial banks,
Nationalization of commercial banks. Issue of nonperforming
assets and their management,Non banking finance companies :
25%
Meaning, Types, Growth and regulation. Insurance :
Introduction to LIC, GIC and Private insurance companies.
Mutual funds: Concept, Advantages, History of MFs in India.
Financial Instruments :
4
Capital Market instruments : Equities, Preference shares,
Debentures and Bonds. New Instruments.
25%
Money market instruments : Call / Notice Money
Market, Treasury Bills, commercial Papers, Certificate
of Deposit, Commercial bills
71
14 marks will have multiple choice questions based on the given units
14 Marks
14 Marks
14 Marks
14 Marks
14 Marks
72
Kachchh University
Mundra Road, Bhuj - Kachchh.
Bachelor of Commerce
Semester-III
CC 305 : Taxation (Paper I)
(With Effect From Academic Year 2012-13)
1 Objectives: Students should be aware with the basics of preliminary mathematical
statistics.
2. Evaluation :
Evaluation pattern
End Semester examination
Mid-Semester examination
Projects, assignments, quizzes, class participation
3. Course Contents :
Module
Modules/ Sub Modules
No.
1
70%
20%
10%
Marks
(%)
(1)
25%
25%
25%
25%
73
14 marks will have multiple choice questions based on the given units
14 Marks
14 Marks
14 Marks
14 Marks
14 Marks
74
Kachchh University
Mundra Road, Bhuj - Kachchh.
Bachelor of Commerce
Semester-III
CE 306 A : Financial, Cost and Management Account (Paper III)
(Cost Accounting)
(With Effect From Academic Year 2012-13)
1 . Objectives: To make students acquainted with cost accounting and equip them to
prepare cost statement. Degree of difficulty : Working knowledge.
2. Evaluation :
Evaluation pattern
End Semester examination
70%
Mid-Semester examination
20%
Projects, assignments, quizzes, class participation
10%
3. Course Contents :
Module
Modules/ Sub Modules
Marks
No.
(%)
Introduction to Cost Accounting :
1
Meaning and definition; Need for Cost Accounting;
Advantage and limitations; Cost Accounting and Financial
Accounting; Cost concepts and cost objects; Elements of
25%
cost and classification of costs; methods of costing;
Techniques of costing (with emphasis on Uniform costing) ;
Cost centre and Cost unit; Installation of good cost
accounting system.
Materials :
2
Definition of inventory; Materials and material control;
Objectives of material control; Its necessity and advantages;
Purchase and stores routine; Control of inventory through EOQ,
determination of various stock levels, JIT and ABC system;
25%
Methods of pricings of issues of material - FIFO, LIFO, Base
Stock price, Weighted average price, periodic weighted
average price, standard price and replacement price;
Meaning and treatment of Waste, Scrap, Spoilage and
Defectives;
Labour :
3
Direct and Indirect Labour cost; Labour cost accounting and
Labour records; Remuneration methods - Time wage
system and piece wage system; Bonus systems (Individual and
Group incentive plans) - Halsey Premium plan, Rowan Plan,
Taylors differential piece rate system, Bedeaux Plan, Merricks 25%
multiple piece rate system, Gantt task & bonus system, Profit
sharing and Co-partnership; Requisites of good wage incentive
plan; Labour turnover; Cost of Labour turnover & its treatment;
Concept of Idle time & its treatment; Over time premium;
Casual worker & out worker; Holiday & Leave with pay; Cost
75
25%
6. Distribution of Marks :
Q.1
Q.2
Q.3
Q.4
Q.5
14 marks will have multiple choice questions based on the given units
14 Marks
14 Marks
14 Marks
14 Marks
14 Marks
76
77
Liquidation of Company
Meaning of Liquidation or winding up (Concepts only);
Methods of Liquidation (Concepts only) ( Compulsory
Winding up by National Law Tribunal; Voluntary Winding up)
Consequences of Winding up (Concepts only); Preferential
Payments; Overriding Preferential Payment as per the
companies (Amendment) Act , 1985 section 529A; Powers and
Duties of Liquidators (Concepts only); Order of disbursement
to be made by Liquidator as per latest statutory revision;
Preparation of Liquidators Final Statement of Account as per
latest statutory revision
25%
14 marks will have multiple choice questions based on the given units
14 Marks
Answer two short questions OR Any one question which could be 14 Marks
a long question, case study, application of concepts etc.
Answer two short questions OR Any one question which could be 14 Marks
a long question, case study, application of concepts etc.
Answer two short questions OR Any one question which could be 14 Marks
a long question, case study, application of concepts etc.
Answer two short questions OR Any one question which could be 14 Marks
a long question, case study, application of concepts etc.
78
Kachchh University
Mundra Road, Bhuj - Kachchh.
Bachelor of Commerce
Semester-III
CE 306 B : Statistical Method (Paper III)
(With Effect From Academic Year 2012-13)
1 . Objectives: Students should be familiar with the basic estimating statistical techniques
and the sampling techniques.
2. Evaluation :
Evaluation pattern
End Semester examination
70%
Mid-Semester examination
20%
Projects, assignments, quizzes, class participation
10%
3. Course Contents :
Module
Modules/ Sub Modules
Marks
No.
(%)
Regression (For two variables) :
1
Concept regression, derivation of two lines of regression,
Properties of regression coefficients (with proof), Forecasting
25%
on the basis of regression equation regression equation
pertaining to linear model in the form y= + x + U and its
relevant properties.
Multiple and Partial Correlation and Regression :
2
Definition and concept of Partial and Multiple Correlation
25%
(three variables), Concept Multiple Regression equations,
Numerical example.
Sampling Methods - 1 :
3
Meaning of population and sample, need for sampling,
Definition of population size and sample size, points to be
considered for determining sample size, Theoretical description
of different sampling methods (i) Non probabilistic sampling
25%
methods-convenience, quota, judgmental, purposive (ii)
Probabilistic sampling methods-simple random sampling
method, stratified random sampling method, systematic
sampling method, two stage sampling method, cluster sampling
method, sequential sampling method, and their comparisons.
Sampling Methods - 2 :
4
Verification of various results- (i) mean of sample mean is an
unbiased estimator for sample mean (ii) verification of the
formulae for variance of sample mean (iii) sample variance is
an unbiased estimator for population variance, (for with
25%
replacement and without replacement simple random sampling)
Simple numerical examples for stratifies random sample- to
verify the result that the stratified random sample mean is an
unbiased estimator for population variance and calculation of
the variance of stratified sample mean, Simple numerical
79
6. Distribution of Marks :
Q.1
Q.2
Q.3
Q.4
Q.5
14 marks will have multiple choice questions based on the given units
14 Marks
14 Marks
14 Marks
14 Marks
14 Marks
80
Kachchh University
Mundra Road, Bhuj - Kachchh.
Bachelor of Commerce
Semester-III
CE 307 B : Statistical Method (Paper IV)
(With Effect From Academic Year 2012-13)
1 . Objectives: Student should able to understand the application of statistical methods in
the field of economics.
2. Evaluation :
Evaluation pattern
End Semester examination
70%
Mid-Semester examination
20%
Projects, assignments, quizzes, class participation
10%
3. Course Contents :
Module
Modules/ Sub Modules
Marks
No.
(%)
Input - Output Analysis :
1
Meaning of Input - output analysis, assumption and limitations,
Leontiefs static open model - importance and application of the 25%
model, Simple examples up to the matrix of order 33.
2
25%
25%
25%
81
6. Distribution of Marks :
Q.1
Q.2
Q.3
Q.4
Q.5
14 marks will have multiple choice questions based on the given units
14 Marks
14 Marks
14 Marks
14 Marks
14 Marks
82
70%
20%
10%
3.Course Contents :
Module
Modules/ Sub Modules
No.
1
Application of Differentiation :
Definition of second order derivative, maximum and
minimum value of a function and its application in
business (cost, revenue and profit related numerical
problems), Application of derivatives in economics
(elasticity of demand and supply, M.R., A.R.,
M.C. and A.C. and its related examples)
2
Marks
(%)
25%
25%
Co-ordinate Geometry :
Definition of Slope, Intercept, Conditions for parallel and
Perpendicular lines. Equations of a straight line in the following
forms (i) y= mx+c (ii) y = m(x - ) (iii) + = 1 (iv)
=
4
25%
25%
83
Kapoor V.K.: Business Mathematics, Sultan Chand & Sons, New Delhi.
Sancheti & Kapoor: Business Statistics, Sultan Chand & Sons, New Delhi.
Sancheti & Kapoor: Business Mathematics, Sultan Chand &-Sons, New Delhi.
Mukhopadhyay, P. Mathematical Statistics, New Central Book Agency, Calcutta.
Trivedi and Trivedi: Business Mathematics, Pearson India Ltd. New Delhi.
14 marks will have multiple choice questions based on the given units
14 Marks
14 Marks
14 Marks
14 Marks
14 Marks
84
70%
20%
10%
Marks
(%)
INTRODUCTION
Concepts of economic growth and economic development difference between growth and development. Various indicators
25%
for growth and development - PQLI, HDI, HPI, Gender Index and
Standard of Living Index.
2
25%
25%
25%
85
14 marks will have multiple choice questions based on the given units
14 Marks
Answer two short questions OR Any one question which could 14 Marks
be a long question, case study, application of concepts etc.
Answer two short questions OR Any one question which could 14 Marks
be a long question, case study, application of concepts etc.
Answer two short questions OR Any one question which could 14 Marks
be a long question, case study, application of concepts etc.
Answer two short questions OR Any one question which could 14 Marks
be a long question, case study, application of concepts etc.
86
Kachchh University
Mundra Road, Bhuj - Kachchh.
Bachelor of Commerce
Semester-IV
CC 404 : Basic Disciplines of Management (Paper IV)
(With Effect From Academic Year 2012-13)
1 Objectives: Objective of this syllabus is to provide basic knowledge of functional area of
production, purchasing and inventory management.
All units carry equal weightage of marks.
2. Evaluation :
Evaluation pattern
End Semester examination
70%
Mid-Semester examination
20%
Projects, assignments, quizzes, class participation
10%
3. Course Contents :
Module
Modules/ Sub Modules
Marks
No.
(%)
1
Production :
Meaning & Characteristics of Production - Types of Production on
the basis of production process and production continuity.
Production Management: Meaning and Characteristics, Scope of
25%
Production Management.
Production Planning: Meaning, procedure and importance.
Production Control: Meaning, procedure and importance.
2
Purchasing :
Meaning of Scientific Purchasing - Principles of Scientific
Purchasing - Objectives of Scientific Purchasing - Classification of
purchases Methods of purchasing - Modern
25%
Procedure of Purchase - Centralized V/S. Decentralized
Purchasing - Decision regarding to make or to purchase
Inventory Control :
Meaning and Types of Inventory Control - Objectives of Inventory
Control - Functions of Inventory Control - Brief idea of
techniques (methods) of inventory control A. B. C.
25%
Method of Inventory Control VED Analysis, FSN analysis.
(Compution is not expected.) Importance of Inventory Control Guiding Principles of Effective Inventory Control.
87
14 marks will have multiple choice questions based on the given units
14 Marks
14 Marks
14 Marks
14 Marks
14 Marks
88
Kachchh University
Mundra Road, Bhuj - Kachchh.
Bachelor of Commerce
Semester-IV
CC 405 : Taxation (Paper II)
(With Effect From Academic Year 2012-13)
1 Objectives: Students should be aware with the basics of preliminary mathematical
statistics.
2. Evaluation :
Evaluation pattern
End Semester examination
70%
Mid-Semester examination
20%
Projects, assignments, quizzes, class participation
10%
3. Course Contents :
Module
Modules/ Sub Modules
Marks
No.
(%)
1
25%
25%
25%
25%
89
14 marks will have multiple choice questions based on the given units
Answer two short questions OR Any one question which could be a
long question, case study, application of concepts etc.
Answer two short questions OR Any one question which could be a
long question, case study, application of concepts etc.
Answer two short questions OR Any one question which could be a
long question, case study, application of concepts etc.
Answer two short questions OR Any one question which could be a
long question, case study, application of concepts etc.
14 Marks
14 Marks
14 Marks
14 Marks
14 Marks
90
Kachchh University
Mundra Road, Bhuj - Kachchh.
Bachelor of Commerce
Semester-IV
CE 406 A : Financial, Cost and Management Account (Paper V)
(Cost Accounting)
(With Effect From Academic Year 2012-13)
1 . Objectives: To supplement and consolidate the cost accounting concept and costing
methods and equip he students to make use of various costing methods. Degree of
difficulty: Working knowledge.
2. Evaluation :
Evaluation pattern
End Semester examination
Mid-Semester examination
Projects, assignments, quizzes, class participation
3. Course Contents :
Module
No.
1
70%
20%
10%
Marks
(%)
25%
25%
25%
25%
91
6. Distribution of Marks :
Q.1
Q.2
Q.3
Q.4
Q.5
14 marks will have multiple choice questions based on the given units
14 Marks
Answer two short questions OR Any one question which could 14 Marks
be a long question, case study, application of concepts etc.
Answer two short questions OR Any one question which could 14 Marks
be a long question, case study, application of concepts etc.
Answer two short questions OR Any one question which could 14 Marks
be a long question, case study, application of concepts etc.
Answer two short questions OR Any one question which could 14 Marks
be a long question, case study, application of concepts etc.
92
70%
20%
10%
3
4
Marks
(%)
25%
25%
25%
25%
93
14 marks will have multiple choice questions based on the given units
14 Marks
14 Marks
14 Marks
14 Marks
14 Marks
94
Kachchh University
Mundra Road, Bhuj - Kachchh.
Bachelor of Commerce
Semester-IV
CE 406 B : Statistical Method (Paper V)
(With Effect From Academic Year 2012-13)
1 . Objectives: Student should be familiar to the fundamentals of mathematical statistics
and its applications.
2. Evaluation :
Evaluation pattern
End Semester examination
70%
Mid-Semester examination
20%
Projects, assignments, quizzes, class participation
10%
3. Course Contents :
Module
Modules/ Sub Modules
Marks
No.
(%)
Mathematical Expectation: Joint probability distribution of
1
two variables X and Y their marginal probability distributions,
expected values of X+Y and XY and their properties, covariance
25%
between X and Y, properties of variance for dependent and
independent variables, Examples related to these property and its
applications.
Discrete Probability Distribution - 1 : Probability mass function
2
of Binomial distribution, simple applications, deriving mean and
variance of Binomial distribution, properties of Binomial
distribution, fitting of Binomial distribution and its applied
25%
examples. Probability mass function of Poisson distribution as a
limiting case of Binomial distribution (without proof), simple
applications, deriving mean and variance of Poisson distribution,
properties of Poisson distribution, fitting of Poisson distribution
Discrete Probability Distribution - 2 : Probability mass function
3
of Negative Binomial distribution and Geometric distribution,
simple applications, deriving mean and variance of these
distributions, and their properties and simple examples, 25%
Probability mass function of Hyper-geometric distribution,
properties of Hyper-geometric distribution and simple
applications,
Continuous Probability Distribution : Probability Density
4
Function of Normal distribution, deriving mean and variance
of Normal distribution, properties of Normal distribution,
25%
examples based on it and applied problems of Normal
distribution.
95
6. Distribution of Marks :
Q.1
Q.2
Q.3
Q.4
Q.5
14 marks will have multiple choice questions based on the given units
14 Marks
14 Marks
14 Marks
14 Marks
14 Marks
96
Kachchh University
Mundra Road, Bhuj - Kachchh.
Bachelor of Commerce
Semester-IV
CE 407 B : Statistical Method (Paper VI)
(With Effect From Academic Year 2012-13)
1 . Objectives: Student should able to understand the application of statistical methods in
the field of economics.
2. Evaluation :
Evaluation pattern
End Semester examination
70%
Mid-Semester examination
20%
Projects, assignments, quizzes, class participation
10%
3. Course Contents :
Module
Modules/ Sub Modules
Marks
No.
(%)
Liner
Programming
:
Introduction
to
L.P.P.
,
Structure
and
1
Assumptions of a L.P.P., General Mathematical Model of L.P.P.,
Simple Linear Programming Model Formulation (up to three
variables), Important Definitions , Graphical Solution Method , 25%
Some Special Cases (Multiple Optimal Solution, Unbounded
Solution, Infeasible Solution)
2
25%
25%
25%
97
6. Distribution of Marks :
Q.1
Q.2
Q.3
Q.4
Q.5
14 marks will have multiple choice questions based on the given units
14 Marks
Answer two short questions OR Any one question which could 14 Marks
be a long question, case study, application of concepts etc.
Answer two short questions OR Any one question which could 14 Marks
be a long question, case study, application of concepts etc.
Answer two short questions OR Any one question which could 14 Marks
be a long question, case study, application of concepts etc.
Answer two short questions OR Any one question which could 14 Marks
be a long question, case study, application of concepts etc.
98
70%
20%
10%
3.Course Contents :
Module
Modules/ Sub Modules
No.
1
Text: Vignettes of Life: An Anthology of Selected Short
Marks
(%)
25%
Advanced Communication :
(A) Barriers to Communication:
1. Physical Barriers:
i.
Noise
ii.
Time and Distance
iii.
Defects in the Medium
2. Semantic Barriers
i.
Misinterpretation of Words
ii.
Technical Language
iii.
Idioms and Phrases
25%
3. Personal Barriers
i.
Status Block
ii.
State of Mind and Health
iii.
Group Identification
iv.
Poor Communication Skills
99
Agency Correspondence
1. Application for an agency
2. Offering terms and conditions of an agency
3. Negotiation for better terms and conditions at initial stage 4.
Appointment of agent
5. Reprimand for a decline in sales
6. Explanation for a decline in sales
7. Surrendering the agency willingly
8. Termination of an agency
1.
2.
3.
4.
5.
6.
1.
2.
3.
4.
5.
6.
7.
25%
25%
100
33. to carry on
34. to carry over
35. to cure of
36. to drop in
37. to get along with
38. to give up
39. to keep ones eyes on
40. to lay down ones life
41. to look into
42. to make up
43. to meddle with
44. to pass away
45. to put off
46. to put up with
47. to set off
48. to stand by
49. to take away
50. to take over
10.Word Power Made Easy Norman Lewis - Goyal Saab, New Delhi
11.Communicative Competence in Business English Robinson, Netrakanti & Shintre
Orient Longman, Hyderabad
12.Oxford Dictionary of Phrasal Verbs A. P. Cowie & R. Mackin, OUP, New Delhi
13 A Guide to Business Correspondence and Communication Skills A.N. Kapoor
Sultan Chand & Sons, New Delhi
14..Business Communication Today Bovee & Thill Prentice-Hall, New Delhi 15.
Guide to Report Writing (Guide to Business Communication Series) Netzley &
Snow Prentice-Hall, New Delhi
7.
8.
Q-1.
Write brief answers of any SEVEN of the following: (out of nine) (UNIT-I)
(14)
Q-2.
Write short notes on any TWO of the following: (out of three) (UNIT-I)
(14)
Q-3.
(14)
Q-4.
(14)
Q-5.
(07)
Q-3.
(07)
103