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2
Case 1:05-cv-07776-KMK Document 22 Filed 01/31/2006 Page 1 of 22

UNITED STATES DISTRI

SOUTHERN DLSTLRICTj 0
-------------------

05 CV 7776 (KMK) (JCF)

NATIONAL SMALL B.
and DIRECT CONTACT
i
Defendarjts ..
ECF CASE

DECLA, ION OF JEFFREY GOLDSTEIN IN OPPOSITION TO

DEFENDANT DIRE CONTACT MEDIA INC .'S ("DCM") MOTION TO DISMISS
IMPULSE MARKE~'I G GROUP, INC .'S AMENDED COMPLAINT AS AGAINST
DCM
t

Jeffrey Goldsteir ; b Ing duly sworn, deposes and says, upon information and belief .

1. IV~y name; is Jeffrey Goldstein and I am President of Impulse Marketing Group,

Inc . ("Impulse") .

I submit }thi declaration in opposition to defendant DCM's motion to dismiss

i
Impulse's Amended CoiYipl mt as against DCM .

Background

3. Impulse i s on-line marketing company that utilizes a network of affiliated

entities to promote, mark' and sell various products and services, on behalf of third-party

advertisers, throu comm rcial e-mail and website-based advertisements .

April 26, 2005, Raymond Longino ("Longino"), the Chief Operating

chael Holleran ("Holleran"), owner, director, shareholder and/or

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Case 1:05-cv-07776-KMK Document 22 Filed 01/31/2006 Page 2 of 22

i
pnncipai or LI . ..~q, ana t7 emorialized a verbal agreement whereby Impulse would provide

certain on-line i4ff hate m rketing services on behalf of National Small Business Alliance
I

("NSBA") for a! fee. (the ' greement") (See Exhibit "A" annexed hereto for a copy of the

rms and Conditions, dated April . 26, 2005 .)

:,
5. At the tine the formation of the Agreement, Longino orally represented to me

that DCM was i it! teal p y in interest to the Agreement despite the fact that National Small
!4 i,

Business Alliance (NSBA' was the signatory to the Agreement .

6. T. ~ . oral r resentation was confirmed to Impulse in an e-mail dated April 28,

2005, just two ) days !a r the Agreement was executed . Specifically, Longino, on DCM's

behalf, represented, to I 1np lse, that "We [DCM] are looking forward to a long and mutually

successful partnership ." '.(S e Exhibit "B" annexed hereto for a copy of this April 28, 2005 e-

mail .)
;

7. Qn June 005, just one (1) month prior to the execution of the July 18, 2005

addendum to th!e Agreem t, Longino admitted to Impulse for a second time, that DCM was

"selling memberships in} N BA" and that Impulse was "doing the job" it "contracted with DCM

to do ." (See Ex . ibit "C"I exed hereto for a copy off this June 3, 2005 e-mail .)

8. Because hot Longino and Holleran represented to Impulse that DCM and NSBA

were one and the same,! I as comfortable enough with the business relationship with Longino
f

and Holleran tq enter nt an addendum to the Agreement on or about July 18, 2005 (the

nt and the Addendum are collectively referred to as the "Contract .") .

Over the course( og'the qo ract negotiations, and throughout the course of the Contract, Longino

and Holleran re resented t emselves to Impulse as both NSBA and DCM .

11
~I '

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I
Case 1:05-cv-07776-KMK Document 22 Filed 01/31/2006 Page 3 of 22

I
i
9. Pursuant to Contract, Impulse placed advertisements associated with NSBA
I
products and/or .$erwices ithr ughout Impulse's network of affiliated websites, within commercial
{
e-mails transmitted ; to Itiipu se's proprietary database of e-mail addresses and to the databases of
'
its affiliate marke i.ng ers . On-line users that responded to these advertisements were

directed to a web' site desk ted by Impulse that contained registration applications for products
I
and/or services .
1
10. Ir4pPlse > eli d to its detriment on DCM's obligations, representations and

commitments to,ip4iy forth

i on-line affiliate marketing services provided by Impulse to DCM .
iI
Impulse pre-paid its Iaf liate marketing partners approximately one million dollars

($1,000,000 .00) f'of.~. which

! Hundred Eighty Thousand Dollars ($680,000 .00) of Impulse's

fixed cost has never beers; re aid .

11 . 14 ad' cordanc with the Contract, Impulse was to be compensated each time an on-

line user completed a reds ation application for a particular NSBA product and/or service on
t

the website(s) designated b Impulse (each such on-line user herei .nafler referred to as a "Lead") .
i
Impulse was res of sible fo identifying and compiling a list of all Leads and sending such lists

SBA and DCM both accepted the benefits of the services provided

e Contract, Impulse was also to be paid a fee for the sale of products

and/or services t' any and on-line users that responded to Impulse-placed advertisements but

did not properly coYnpletb t e associated registration application on the website(s) designated by

Impulse (each suph'on-line ser hereinafter referred to as a "Non Complete") .

13. Nbtwithstan ng the fact that DCM was not a signatory to the Contract, Longino

and Ho.lleran : (1) rrpeatedl admitted to Impulse in writing and further admitted orally, that it

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Case 1:05-cv-07776-KMK Document 22 Filed 01/31/2006 Page 4 of 22

l;
with respect to the Contract (2) micro-managed all aspects of the

transactions underlying the ontract ; (3) transmitted and received scores of e-mail relating to the

Contract ; (4) exphcitly jdi cted each transaction underlying the Contract ; (5) approved the
i
advertising content ;-and care ve material that was to be used in connection with the Contract : (6)

reviewed and revi"ed t pulse-run website terms and conditions ; (7) directed that DCM,

rather than NSBA,ibe pro ded with Non Completes ; (8) specifically instructed Impulse, at all
. I I'
times, to send the lists of ads and Non-Completes to a server owned and operated by DCM ;

and (9) compensated Imp lse, on DCM-issued corporate checks for both Leads and Non

Completes in fait theranca o the terms of the Contract .

1

1 DCM Does Business In New York

14 . I is' my and rstanding that DCM now claims that it does not do any business in

the State of NeW Fork . ; owever, Longino and Holleran admitted to Impulse that DCM had

helped market ai d' . pron~ot the 2004 Republican National Convention held at Madison Square

Garden in New York, New ork .

rther admitted to Impulse that DCM represented many New York-

based Fortune 1100,; cam es and that it had an affiliate base of tens of thousands of Internet

marketers . The DCM ve site confirms this representation by representing that DCM has an

affiliate base of "Thirty Uh usand (30,000)" Internet affiliate marketing partners .

16 . It iS also ; understanding that : (a) all of DCM's Internet marketing partners

I
routinely promote!prodt ct and/or services to New York residents/consumers ; (b) thousands of
I
RCM's Internet marketing artners are New York-based businesses ; (c) DCM executes contracts

with hundreds for thousan s of its New York-based marketing affiliates to provide marketing

ling between the parties was pursuant to the explicit terms of the Contract between

100075849 ;1) 4




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Case 1:05-cv-07776-KMK Document 22 Filed 01/31/2006 Page 5 of 22

services nationwide ; (d) fD M contracted with Thirty Thousand affiliate marketing companies
3

most of which market to 3N York residents and customers ; (e) dozens of DCM's Fortune 100
i
clientele are New York-b' • companies with whom DCM has contractual relations . It is simply

not credible for DCM to la that it is not "doing business" in New York .
f
DCM `j'ransdct d Business In New York With Respect To The Contract
i
17 . A'review of pulse's business records demonstrates that in connection with the

transactions and,,setvices p rformed under the Contract, tens of thousands of individuals that
i'
3

reside in the St.4te of 14e York visited the Impulse-run website(s) in response to DCM's

promotion of N$BA's p' cts and/or services . Of the tens of thousands of individuals that
I
visited the ImpuuseLrun ite(s), hundreds or thousands of individuals in New York became
}
DCM Leads or INon, Com,l e .

18 . Impulse buss ess records also demonstrate that DCM promoted and marketed

products and/0T1 services ;to ndividuals that reside in New York and compensated Impulse for
i
providing DCM vvi~7i thotis ds of Non Completes generated from individuals that reside in New
;j f

York .
I

19 . Al the exi tic direction of DCM, Impulse further provided DCM with thousands

of New York iesident Le ds that were generated from Impulse-run third-party marketing
k t.
campaigns so that D;CM do d promote products and/or services .
i
DCM Made Parynaents ilni.e r The Contract And Received Direct Benefit Under The Contract
S

20. On} several a casions, Longino and Holleran represented to Impulse both orally

and in writing, that DCM U?uld make payments on behalf of NSBA for services rendered and

received pursuant tQ the coriract .

{00075849 ;1) 5


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Case 1:05-cv-07776-KMK Document 22 Filed 01/31/2006 Page 6 of 22

I l

21. D,CN1 also d manded and received a "pipeline" report on behalf of NSBA from
i
the applicable bililirig proves or that was used to process payment by those individuals/consumers

that purchased products an r services at an Impulse-related website via a credit card .

22. DCM ma e ayments on behalf of NSBA for services rendered pursuant to the
i
.2
Contract
j;
i
i

23 .With resplec o the Non Completes, substantially all of the Non Completes
l
I,
relating to the ;Contract, ere transmitted to DCM at Longino's explicit direction thereby
F
I

allowing DCM to then mar t each of these Non Completes directly .

2 By way . of ~examp1e,
representing $20,105 .00 for ~ s
plus $1,725 .00 fori Im ipulse-gen
June 20, 2005, DCM issued a ch
Impulse for Impulse-generated
June 23, 2005, DCM issued I c
installment payment due and o
Non Completes in accordance w
n June 17, 2005, DCM issued a check to Impulse in the amount of $21,690 .00,
and installment payment due and owing to Impulse (less $140 .00 in wire fees),
ted Non Completes in accordance with the explicit terms of the Contract . On
ck to Impulse in the amount of $2,655 .00, representing payment due and owing to
on Completes in accordance with the transactions underlying the Contract . On
k to Impulse in the amount of $19,788 .00, representing $11,668 .00 for a second
ng to Impulse (less $160.00 in wire fees), plus $8,280.00 for Impulse-generated
h the transactions underlying the Contract .

1
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Case 1:05-cv-07776-KMK Document 22 Filed 01/31/2006 Page 7 of 22
4
I
fr.
4
1
t Conclusion

24. l is ; my jnd-,rstanding that DCM diverted proceeds due and owing to Impulse
I
under the Contr4ct from NBA to DCM . As such, it would be extremely unfair for Impulse to

proceed only against N~B' as DCM and NSBA, acting in concert and as a single entity,

significantly injgreq Imp his, s .

r
25 . I ; ;ce tify and declare, under penalty of perjury, that the foregoing is true and
i -
correct to be bes . o f my lcnoavledge and belief.
I
11

Sworn pd subscribed before me this

Z .Y3rd- of January, ?nn,
T

li

(00075849;1)
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taiga.






0006/007
05/23/2005 MON 16 :57 FAX 2126839181
Case 1:05-cv-07776-KMK Document 22 Filed 01/31/2006 Page 11 of 22
Q006/007
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05/23/2005 MON 16 :58 FAX 2126839181
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 Case 1:05-cv-07776-KMK Document 22 Filed 01/31/2006 Page 13 of 22

ADDENDUM TO IMPULSE MARKETING GROUP, INC . ADVERTISER INSERTION ORDER AND

ADVERTISER MASTER TERMS AND CONDITIONS AGREEMENT, EACH ENTERED INTO ON OR
ABOUT APRIL 26, 2005

Impulse Marketing Group, Inc . ("IMG") and National Small Business Alliance ("Advertiser") agree that
the following Addendum shall supplement or, to the extent inconsistent, supersede the Impulse Marketing Group,
Inc . Advertiser Insertion Order and Advertiser Master Terms and Conditions Agreement, each respectively entered
into on or about April 26, 2005 (collectively, the "Agreement") :

WHEREAS, the Agreement sets forth the parties' respective rights and obligations with respect to an
online customer cost-per-acquisition advertising campaign (the "Campaign") as contemplated under the Agreement ;

WHEREAS, the purpose of this Addendum is to memorialize certain changes to the definition of a valid
acquisition, to detail payment obligations for incentivized offers, to define payment terms for non-valid acquisitions
or "Non Completes," to replace Section 10 "Terms of Payment," and to clarify the term of any and all applicable
insertion orders entered into by the parties according to the terms and conditions as set forth hereinbelow ; and

NOW, THEREFORE, in consideration of the premises set forth above and the mutual promises,
agreements and conditions stated herein, the parties hereto agree as follows :

I. Definition of a Valid Acquisition . Advertiser agrees that, for purposes of the Agreement, a "Valid
Acquisition" shall be any online user that links to Advertiser's site from the IMG Network, fills out and completes
an online application for one or more of Advertiser's offerings or programs and receives an automated third-party
online application acceptance message from Star Check or such other vendor designated by Advertiser in its sole
discretion (an "Acceptance Message"). Such online users shall be considered Valid Acquisitions for the purposes of
the Agreement regardless of whether or not a bank or Advertiser approves the specific applications . IMG agrees to
take reasonable steps to monitor for unauthorized advertising copy or excessive fraudulent applications submitted on
the part of any affiliate of IMG . Such steps shall include, but not be limited to, providing an account number
identifier for each applicable IMG affiliate from which any Valid Acquisition originates, such account number
identifier to be included on the Daily Invoices (as that term is defined hereinbelow) . IMG will terminate the
applicable affiliate's right to market Advertiser offers and/or programs : (i) where IMG deems that the affiliate is
using unauthorized advertising copy or submitting an excessive number of fraudulent applications based upon
monitoring its account number identifier ; or (ii) within forty-eight (48) hours upon receiving a written request from
Advertiser to terminate the applicable affiliate's right to market Advertiser offers based on that affiliate's use of
unauthorized advertising copy or submission of fraudulent applications . Where IMG determines, in its sole
discretion, that an affiliate's use of unapproved advertising copy (which alters a material term of the offer) or
submission of fraudulent applications is widespread, IMG shall withhold payment to that affiliate for certain Valid
Acquisitions that IMG determines were generated during the prior forty-eight (48) hour period through that
affiliate's unapproved usage of such advertising or submission of such fraudulent applications . Such determination
by IMG shall not be unreasonably withheld . Only in such an event, Advertiser shall not be required to make
payment to IMG for those specific Valid Acquisitions generated through unapproved advertising copy or fraudulent
applications for which IMG withholds compensation to the applicable affiliate . Notwithstanding the foregoing,
Advertiser agrees that IMG shall be paid in accordance with the Terms of Payment contained hereinbelow for any
and all other Valid Acquisitions .

2. Incentivized Offers . Advertiser understands and agrees that any and all users that apply for one of
Advertiser's offers or programs through an IMG incentivized offer or one provided by an IMG affiliate (which shall
include, but not be limited to, offers of compensation or other benefit to users that apply for one of Advertiser's
offers or programs) and receive Acceptance Messages shall also be considered Valid Acquisitions . IMG agrees to
provide Advertiser with the text, graphics and terms, though not the applicable publishing affiliate's identity, for all
incentivized offers in advance of publication of such incentivized offers. Advertiser must approve in writing all
such incentivized offers, such approval not to be unreasonably withheld, conditioned or delayed .

{00072045 ; 11
 Case 1:05-cv-07776-KMK Document 22 Filed 01/31/2006 Page 14 of 22

3. Terms of Payment. . IMG shall provide an invoice to Advertiser at the end of each day in which
the advertising campaign described in the Insertion Order is run (the "Daily Invoices") . All cost-per-acquisition and
other payments will be based on the Daily Invoices . Payments made to IMG shall be accompanied by Advertiser's
own records of the Valid Acquisitions for the given period ("Advertiser Reports") . In the event of any discrepancy
between the Advertiser Reports and the Daily Invoices, the Daily Invoices shall govern for purposes of payments
due and payable to IMG .

Advertiser agrees to pay IMG : (i) sixty-five dollars ($65) for any and all valid acquisitions as defined in the
Agreement generated prior to May 16, 2005, such payments to be made in two installments : (a) thirty-two dollars
and fifty cents ($32 .50) to be paid within eleven (11) business days after the date that such valid acquisition is
generated; and (b) thirty-two dollars and fifty cents ($32 .50) to be paid within thirty-two (32) calendar days after the
date that such Valid Acquisition is generated, such payments to be reconciled in accordance with the terms and
conditions of the Agreement ; (ii) fifty-five dollars ($55) per Valid Acquisition for any and all Valid Acquisitions
generated on or after May 16, 2005, but prior to June 27, 2005, within eleven (11) business days after the date that
such Valid Acquisition is generated ; and (iii) sixty-five dollars ($65) per Valid Acquisition for any and all Valid
Acquisitions generated on or after June 27, 2005, such payments to be made in two installments : (a) forty-five
dollars ($45) to be paid within eleven (11) business days after the date that such Valid Acquisition is generated ; and
(b) twenty dollars ($20) to be paid within thirty-two (32) calendar days after the date such Valid Acquisition is
generated .

In addition, Advertiser will pay IMG : (i) twelve dollars and fifty cents ($12 .50) apiece for every subscription and/or
sale of Advertiser's products and/or services to each and every "Non Complete" as defined under the Agreement
(such subscriptions and/or sales to Non Completes hereinafter referred to as "Non Complete Sales") resulting from
Non Complete information that was generated prior to July 1, 2005 (regardless of when the Non Complete
information was given to NSBA) ; and (ii) fifteen dollars ($15) apiece for every subscription and/or sale of
Advertiser's products and/or services to each and every Non Complete Sale resulting from Non Complete
information that was generated on or after July 1, 2005 (regardless of when the Non Complete information was
given to NSBA) . Advertiser shall make such payments for Non Complete Sales : (i) within thirty-two (32) calendar
days after the date that such Non Complete Sale is generated for any and all Non Complete Sales generated prior to
July 1, 2005 ; and (ii) within eleven (11) business days after the date that such Non Complete Sale is generated for
any and all Non Complete Sales generated on or after July 1, 2005 . IMG shall send Advertiser, at the close of
business of each business day, a list of the applicable Non Completes as they become known to 1MG . Advertiser
shall send IMG a report ("Non Complete Report"), at the close of business of each business day, detailing the
number of Non Completes it received from IMG and the number of Non Complete Sales that were generated on that
applicable day . The Non Complete Report shall include, but not be limited to, the following information : the name,
phone number and sale date for each Non Complete Sale . For purposes of this Agreement, a Non Complete Sale
shall be deemed to have occurred when a Non Complete fills out and completes an application for one or more of
Advertiser's offerings or programs either online, offline or via telephone with Advertiser (or such third-party
representative(s) as Advertiser designates to handle such telephone communications) and such application is
accepted in real time using an online or offline validation method similar to Star Check . Such offline users shall be
considered Non Complete Sales regardless of whether or not a bank, financial institution or Advertiser approves the
specific applications and whether or not the Non Complete Sales were the result of fraud on the part of any Non
Complete .

If the necessary payments contemplated hereunder and/or in the Agreement are not made on time, IMG, at its sole
option, may immediately terminate the Agreement and/or this Addendum . In addition, Advertiser shall be liable to
IMG for : (a) interest on any past due amounts at the rate of one and one-half percent (1' Y2%) per month ; and (b) all
attorney's fees and other costs and expenses incurred by IMG in the collection of past due amounts and interest from
Advertiser. Advertiser agrees that it shall be solely liable for payment to IMG . Notwithstanding the foregoing, IMG
shall have the right to hold the Advertiser and Advertiser's agents and affiliates jointly and severally liable for all
amounts due . Further, Advertiser represents and warrants that it will furnish payment on all invoices,
notwithstanding any non-payment to Advertiser by any third party including, without limitation, Advertiser's
customer(s) and client(s) .

{00072045 ;1} 2


Case 1:05-cv-07776-KMK Document 22 Filed 01/31/2006 Page 15 of 22

The parties hereby agree that effective August 11, 2005, IMG will cease sending Non Completes to Advertiser . At
such time, Advertiser shall make an offer to compensate IMG for the total number of Non Completes that IMG
sends Advertiser thereafter, regardless of whether or not any subsequent Non Complete Sales occur (the "Gross Non
Completes") . IMG may, in its sole discretion, accept, reject or renegotiate the terms and conditions of the Gross
Non Completes compensation offer tendered by Advertiser . Where IMG elects to outright reject the Non Complete
compensation arrangement, those provisions in this Addendum and the Agreement relating to Non Complete
delivery and compensation shall terminate and the remainder of this Addendum and the Agreement will continue in
full force and effect . Notwithstanding the foregoing, Advertiser shall still make all payments to IMG, pursuant to
the terms and conditions of the Agreement and this Addendum, for any and all Non Complete Sales resulting from
Non Complete information that were generated on or before August 11, 2005 (regardless of when the Non Complete
information was given to NSBA) .

IMG agrees that it will send and deliver all Non Completes that have been generated since the execution of the
Agreement, through the date set forth hereinbelow, to NSBA within forty-eight (48) hours of execution of this
Addendum .

4. Insertion Order Term . The term of each Insertion Order signed under the terms and conditions
of this Agreement will be determined by the start and end date listed on each Insertion Order . Unless otherwise
specified in the Insertion Order, each Insertion Order may be cancelled by IMG or the Advertiser upon seventy-two
(72) hours prior written notice to the other party, provided, however, that Advertiser will remain liable for any and
all charges then due and owing to IMG under the Insertion Order .

IN WITNESS WHEREOF, the undersigned have caused this Addendum to the underlying Agreement to
be duly executed by their respective authorized representatives as of the day and year set forth hereinbelow .

ACCEPTED AND AGREED TO :

IMPULSE MARKETING GROUP, INC . : NATIONAL SMALL BUSINESS ALLIANCE :

By: By :

Title : Title :

Date : Date :

{00072045 ; 1 } 3
Case 1:05-cv-07776-KMK Document 22 Filed 01/31/2006 Page 16 of 22


JAN-17-2006 0 1 :18 FROM : TO :912127538101 P .1-1
Case 1:05-cv-07776-KMK Document 22 Filed 01/31/2006 Page 17 of 22
Page 1 of 1

Jon Goldstein

From : "Raymond ;Longiilo" <r longino@dircm .co m >

To : <j on@imp0lsemg .c c M>
Sent: Thursday, April 28, ; 005 1 :11 PM
Subject : Re; Impulse

Jon, "
It was great to chat with 'ou as wi II . As discussed please push to get as much traffic out today as possible .
Please feel free to call rrje at ahy I me . We are looking forward to a long and mutually successful partnership .
"
Make It A Great Day! .
Raymond C Longino
Direct 619-233-8707
Cell 619-787-7855

Original Message'"
From : Jon Goldstein
To : RaymondLong ino I
Sent; Thursday, April 28, 2005 1 :00 AM
Subject : Impulse
I
i
Hey Ramond,

It was good speaking with you„ We want to always be proactive on any issues that arise . Please keep me
in the loop on all news Both g . od and bad

Thanks
i
Jon Goldstein
678 .805 .2114 ;
CELL 706 207 44p0 F
Here is our wiring instructions
Regions Bank
Douglasville Ga
ABA# 062005690
ACCT# 6469527656

" 1/17/2006
Case 1:05-cv-07776-KMK Document 22 Filed 01/31/2006 Page 18 of 22




([64
JHN-1f-e_uub 01 :18 FROM :
TO :912127538101 P . 2 ~4
Case 1:05-cv-07776-KMK Document 22 Filed 01/31/2006 Page 19 of 22
Page 1 of 3

Jon Goldstein

From : "Raymond t .ongirjo" rIongino@dircm .com>

To : <j on@impuisemg .c o > ; "'Steve Decker"' < s decker5@hotmaiI .co m >
Sent: Friday, June 03, ?00 10 :31 AM
Subject : RE : RE : New Skin NSBA

Jon,
Did you. see the letter from our ttorney? He wrote one to you and one to
Moneymaker . Please ignore ; neymaker, The letter from the attorneys
explains it all . We Have not vi ated the agreement, Moneymaker has by
sending everybody a st"bred 'al e card and by sending a credit app to the
bank on everybody instead of aiting to see who cleared . Our agreement with
him clearly says valid NSBA mbers only . The terms and conditions state
what a valid member it . Wa ar selling memberships in NSBA not SVM
products . Those prQdUcts are nefits of a membership . He got in trouble
with the bank because ithe tun own rate was so high . The bank complained
that he was sendingn them pep with 350 credit scores . However, you are
doing the job you ccntiacted w th DCM to do . Moneymaker must take this
matter up with DCM . 'Keep ro kin!!!

Raymond t

--Original Message,
From : Jon Goldstein [fnailtq :j @impulsemg .co m ]
Sent : Friday, June 03, ;2005 ;8 : 9 AM
To : Steve Decker
Cc : rlongino(cdircin.oom
Subject : Re : RE : New,Skin ;O NSBA

on with money maker he is bit bing what do you want me to do

Original Messagd 1.
From : "Steve Decker' I <sdebkS @hotmail .co m >
To : <jo_n u impulsem .g com$
Cc : <rionai>no(a~dircm.co m>
Sent : Friday, June 03, :2005 1. 17 AM
Subject : FW : RE : Nev Skiih NSBA

> jon make these changes tQ t e website as advised by our attorney and your
> good to go f

> >From : "Adam Solomon" < dam@lustigmanfirm ..com>

> >To : <rlon ino dircm .con
> >CC : "'Steve Detkyr (E-~na )"' <sdecker5 a hotm .ail_com>
> >Subject : RE . New Skin !O NSBA
> >Date : Thu, 2 Juh 2005 11, .6 : 4 :21 -0400
> >MIME-Version : l,0
> >Received : from safety .atl, registeredsite .co m .224 .219 .100]) by

1/17/2006



JRN-17-2006 0 1 :19 FROM : TO :812127538101
Case 1:05-cv-07776-KMK Document 22 Filed 01/31/2006 Page 20 of 22 P .3/4

Page 2 of 3

> >rn.c l 0-#9 .hotmail cotin with Microsoft SMTPSVC(6 .0.3790.211) ; Thu, 2 Jun 2005
> >14 :05 :36 -0700
> >Received : from ai110 .atL.r~gisteredsite .co m
(mail 10.ati,registeredsi e .cot
> >[64.224 .219 .84])byisafety-na2 .atl .registeredsite .co m (8.12 .11/8 .1.2.11)
with
> >ESMTP id j52KsiR1n01752' for <sdecker5 hotmail .coni.>; Thu, 2 Jun 2005
20:54:44
> >GMT
> >Received : from iznW1a2 registeredsite,com ( imta0la2 .registeredsite .com
> >[64.225 .255 . 1 0])bymaill0 .ftl.regi.steredsite .com (8 .12 .11/8 .12.8) with
> >ESMTP id j52KshYj001201 ;Thu, 2 Jun 2005 20 :54 :43 GMT
> >Received : from Adam1 ([68.161 .239 .59]) by imta0l a2.registeredsite .com
> > with ESMTP id
> ><20050602205423 .-1,,EWZ?~ 1 901 .imta01a2 ..registeredsite .eorn Adam1>;
Thu,
> >2 Jun 2005 16 :54 :23 -0400
> >X-Message-Info:. JPTYoYF~78jEmCvpTgXS8mPbZ2iQkyJlm2MVDL0An1PE=
> >X-MSMai1-Priorityr Nort'na)
> >X-Mailer : Microsoft Outloo;i, Build 10 .0.4024
> >X-MimeOLE : Produced 13y "Microsoft MimeOLE V6 .00 .2900.21.80
> >Return-Path : Adaninalusf*igrianfirm .com
> >X-OriginalArrivalTime : 02 "un 2005 21 :05 :37 .0381 (UTC)
> >FILETIME=[D3214950 : l1C567B6]

> >Raymond,

> >Attached are our cdmme is for the creative . Let me know if you have any
> >questions . Please send me rsvised copy for my review and approval .
>? i

> >Regards,
i

> >Adam Z . Solomon

>>
> >The Lustigm.an Firm, P.C.
> > z
> >149 Madison Avenue Suite 805
i
> >New York, NY 0016 f

> >(212)683-91.80

> >(212) 683-9181 j(fajc)

>>

1/17/2006



JAN-17-2006 01 :19 FROM : TO :812127538101 P .4'4
Case 1:05-cv-07776-KMK Document 22 Filed 01/31/2006 Page 21 of 22 i

Page 3 of 3
I
I
> >adam@lustigmarifirkn .cori
>> +i
> >www .lustigmanfir.m':com
> >
> >
> >
> >
> >
> > Original Message----
> >From : Raymond ~.ohgino~[ 'lto :rlongino@dircm .com]
> >Sent : Thursday, June 02, ~0 5 2 :56 PM
> >To: Adam Solon on (E-mail
> >Cc: Steve Decker (E-mail,
> >Subject : FW : New skin On SBA
» '

> >Adam,

> >We want to try this for a on day test to see results . Please approve
> >for the test. ';

> >Raymond

>> ,

> > Original Message----

I
> >From : Jon Golds'teia [mailto on@impulsemg .co m]
> >Sent : Thursday, June 02, ~0 5 12 :34 PM
> >To : sdecker5 hbtmail. .cdm Raymond Longino
> >Subject : New Skin n N~B
>>

1/17/2006 I
 Case 1:05-cv-07776-KMK Document 22 Filed 01/31/2006 Page 22 of 22

AFFIDAVIT OF SERVICE

STATE OF NEW YORK

COUNTY OF NEW YORK

PETER J. GLANTZ, being duly sworn says : I am not a party to the action, am
over 18 years of age and reside in New York, New York .

On January 23, 2006, I caused to be served a true copy of the annexed Declaration
of Jeffrey Goldstein in Opposition to Defendant Direct Contact Media Inc .'s ("DCM") Motion to
Dismiss Impulse Marketing Group, Inc .'s Amended Complaint as Against DCM ; and the
annexed Memorandum of Law in Opposition to Defendant Direct Contact Media Inc .'s ("DCM")
Motion to Dismiss Impulse Marketing Group, Inc .'s Amended Complaint as Against DCM via
Federal Express, addressed to the last known address of the addressee(s) as indicated below :

Scott A . Shaffer, Esq .

The Lustigman Firm, P .C.
149 Madison Avenue, Suite 805
New York, New York 10016-6713

Sworn to before me this

23rd day of January, 2006
i

NotaryPublic
TANYA R . DeROSE
Notary Public, State of New York
No . 03-4973858
Qualified in New York County.
Commission Expires Nov . 19, .2O6

00030596 ;1