Thursday, July 2, 2015 Vol. 51, No. 6 Verona, WI Hometown USA ConnectVerona.com $1
845-7755
MP#6973
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S ho
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A very different
place in 1965
Jim Ferolie
Verona Press editor
Jim Ferolie
Verona Press editor
Still around
Turn to 1965/Page 7
Turn to Leadership/Page 6
Turn to 50/Page 4
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The
Verona Press
This is NOW!
July 2, 2015
50th Anniversary
ConnectVerona.com
Mark Peterson
Karl Curtis
Dates served: June 1998-March 2006
Living in: Verona
Now working as: Executive director of Verona Area Chamber of
Commerce
Describe Verona at the time: We were moving from small
town to small city. Everything had a political edge to it.
What was it like working at the Press: I used to save all my
stories on a 3.5 inch floppy disk and bring them down to Oregon.
We still waxed (stories and photos) and placed them by hand. I
went from being Mrs. Curtis husband to a local celebrity.
What did the newspaper bring: A sense of identity, really.
People just loved getting their picture in the paper. They really took
ownership. Henry Schroeder when he hired me, one of the things
he wanted to do was make the paper more active and especially
liven up the papers editorial page. We succeeded in doing that.
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Congratulates
The Verona Press on Their
50th Anniversary!
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50th Anniversary
ConnectVerona.com
July 2, 2015
Above, the 60 students in the Verona High School class of 1965. Below, the Andrew Henry schoolhouse, one of the rural schools used by
the district. The building, at the corner of Whalen Road and Old PB, is now used as a private residence.
Kathy Bartels...
22 Years in the
Verona Area
School District!
SUMMER IS HERE
& SO IS VERONA ACE!
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(608) 235-2927
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kbartels@cbsuccess.com
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July 2, 2015
50th Anniversary
ConnectVerona.com
50: Press was third newspaper to give Verona a try; early crew didnt last long
Continued from page 1
The first two months of the Verona Press went to every household
in the village, then this ad was in the paper, saying last free week.
Your Hometown
Community Bank
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Verona
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50th Anniversary
ConnectVerona.com
July 2, 2015
appreciated that.
Peterson eventually moved
with his family to Texas, and
Holbrook stayed on until
just weeks before Schroeder
sold the group to Woodward
Communications, Inc.
That was happening during the heart of Veronas
transition from small town
to suburban city. Holbrook
remembers when a certain
issue, such as a discussion
over cutting the ag program,
would draw farmers from
around the area.
They would show up in
their bib overalls and everything, she said.
Inc.
Congratulations
to the Verona Press
Ken Behnke
A Lifetime Commitment to Verona!
Call
Today!
608-445-9824
Ken Today
I care about the
people & businesses in Verona.
2985 Triverton Pike Dr., Ste. 200,
Fitchburg
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Krantz
behnkek@firstweber.com
www.KenBehnke.FirstWeber.com
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July 2, 2015
50th Anniversary
ConnectVerona.com
Leadership: Schroeder got involved locally; Delany had worked with papers his whole life
Continued from page 1
Mail, the Capital Times all carried Verona news, much of it written by Alice Kuntsman. And for
17 years, there was Emily Elders
three-page mimeographed newsletter called the Verona Reminder
that carried ads and light society
news.
But Verona needed its own professional newspaper to be more
fully galvanized as a community.
Delany granted that wish, but for
most of the time he was involved
with the newspaper, he was almost
completely hands-off. He hired a
husband-wife editing team for the
first several months, then started a
partnership with Henry Schroeder
in April 1966, and when that happened, a local legend was born.
Schroeder edited, wrote and
published the paper in various amounts from then until his
retirement in 1998, while Delany
focused his efforts on Oregon. He
bought out his partners share of
Southwest Suburban Publications
in 1980, though he kept Delany
employed on a part-time basis for
several years afterward. They created the Fitchburg Star together in
1975.
Neither lived long enough to see
the Verona Press turn 50 years old.
But it wouldnt have happened
without their efforts.
Delany died in 1999 at age 83,
and Schroeder who kept in touch
with the Press, writing columns
and occasionally letters well after
his retirement died in 2013 in
Arizona at age 84.
File photo
Henry Schroeder, left, and Butler Delany, right, introduce the Fitchburg Star in
1975, while holding up their other publications, the Verona Press and Oregon
Observer.
passionate advocate for his community, for local business and for
transparency in government. He
got involved in a variety of ways
locally, from being the chamber
president and chairing the committee that put on the Hometown
Days parade to running for county
and state office and serving as the
president of the state newspaper
association. He would often opine
about national politics and social
issues, but he pulled no punches
when he wrote about local affairs,
skewering anyone who he thought
Schroeder: Active advocate deserved it with his sharp words
While he was still active, par- on the editorial pages and even in
ticularly in the early days, as edi- news stories.
tor/publisher, Schroeder was a
Henry is just a wonderful
for
u
o
y
Thank
of
t
r
o
p
sup
r
u
o
y
s!
r
e
n
r
ea
o ur l
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Congratulations
on 50 years...
www.verona.k12.wi.us
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info@stellarrehab.com www.stellarrehab.com
(608) 845-2100
y
d
a
e
R
N
t
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H
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50th Anniversary
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July 2, 2015
1965: One-room schoolhouses, village space was all rented, debates over fluoridation
Continued from page 1
park, no industrial parks, no
Epic, no Cleary.
The Post Office had just
begun city delivery. And
there wasnt even fluoridated
water or garbage pickup.
But there was finally a
newspaper.
After two previous attempts
had failed, local leaders
pleaded with Oregon Observer publisher Butler Delany to
apply his formula here, and it
stuck. The arrival of the Verona Press heralded the maturation of the community, and as
the village, then city grew, the
paper grew along with it.
John Scharer, who moved
to Verona in 1936, remembers reading the Verona
Reminder in the years before
there was a Verona Press. The
newsletter had a few ads and
was printed out on mimeograph and mailed for free to
everyone.
The Reminder carried bits
of society news and not much
else because that was all
people had needed before.
But as the city got bigger,
people didnt all know one
another anymore.
We werent quite as
close in neighborhoods, he
recalled. Things were happening a few blocks away,
where a few blocks away
wasnt there before.
Don Stewart, whose father
partnered with William Miller
to found the one grocery store
that has survived all of Veronas changes, doesnt live in
Verona anymore, but he is
a regular contributor to the
Photo submitted
With no other community pool, Firemans Park beach was a popular hangout in the 1960s.
Happy Anniversary
Verona Press
and Congratulations
on 50 Years in Verona!
Sugar Creek
Senior Apartments
EQUAL HOUSING
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Serving Verona
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Delicious bakery and cafe featuring local produce & cheese.
Beautiful yarns, fiber & accessories with many fair trade and local options.
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100
YEARS