Allie Schneider
Alyssa Geiger
Tyler Steer
Komla Doe Dotse
1
I. Background
The Monterey Peninsula is a nature lover’s paradise. Ranging from the native
forests of Monterey and Pacific Grove to the shorelines of Pebble Beach and Carmel-by-
the Sea, the Peninsula is full of natural habitats and untouched environmental beauty.
This led David Dilworth, a native of the Peninsula, to feel inclined to fight for
environmental protection in the Monterey area against developers and other threats.
Responding to the concerns of local citizens to prevent development in nature reserves,
David Dilworth along with his environmentally active founding trustees, started “Helping
Our Peninsula’s Environment,” HOPE, in 1998.
From its inception in the late 1990s, HOPE has worked to combat all potential
problems that could harm the native environment of the Monterey Peninsula. The mission
statement of the organization—“to encourage, and to provide assistance, education,
inspiration and research to the public, people and organizations who wish to
encourage 1.) the complete protection, conservation, preservation of all natural
phenomena and natural lands of the Greater Monterey Peninsula and the restoration
of its native ecosystems to a healthy self-sustainable state; 2.) improvements in
sustainable participatory democracy in all forms of local, state, U.S. and international
government which could affect the natural phenomena of the Greater Monterey
Peninsula; and to use all lawful means to carry out these goals, except that the
organization will not support candidates for elected office.”—not only expresses the
need to protect and conserve the environment, but also to educate the public about the
importance of conservation of natural resources. Furthermore, even though the public
does require education about specific projects, HOPE strives to empower the public to
voice environmental protection concerns. Having a participatory democracy is of utmost
importance to HOPE, as it allows for the highest form of formal accountability.
Empowering and educating the public regarding their own concerns to halt development
on their own nature reserves ensures a high level of downward accountability. Mr.
Dilworth has even said that “it is important to declare that protection of the Peninsula’s
natural majesty and its residents are of the highest concern and that economic and
business concerns shall fend for themselves.”
Since 1999, when HOPE officially received its legal status as a not-for-profit
organization, it has expanded its ability to respond quickly and effectively to threats to
the local environment and democracy. According to Mr. Dilworth, HOPE is great at
“putting out fires,” a metaphor for its necessary rapid response to immediate
environmental threats and small window of opportunity to take action. HOPE operates
like a more vigilant, responsive and grassroots oriented Sierra Club that has established a
track record addressing environmental issues through an inclusive democracy approach.
Mostly going after government decisions through lawsuits, HOPE has successfully
intervened to stop development on Pebble Beach, save September Ranch and prohibit the
spraying of aerial pesticides.
2
Core area of concern—financial instability
On the Eve of its 10th anniversary as a not-for-profit organization, HOPE has
recently found itself with extremely limited funds for continuing its projects. For the first
time, the organization had to give up a project it could no longer fund. Because David
Dilworth is very well known in the community, he has never had any problem in
attracting individual donors. HOPE has a 50% win rate in all its lawsuits, an incredibly
high percentage for any organization, and members of the public have shown an inherent
trust in how Mr. Dilworth uses their funds. This reputation has led to strong connections
with local legislators and other powerful individuals, a high amount of donor retention,
and a high level of flexibility to use the donations as Mr. Dilworth best sees fit for
carrying out HOPE’s mission. As of today, the donors' funds are solely unrestricted and
do not require any additional approval regarding how they are programmed. Additionally,
because HOPE is always responding to current emergencies, it cannot always predict
future endeavors or allocate time to work on its long-term projects. These long-term
projects such as the creation of a library and a newspaper tend to be placed on the back
burner. The core area of concern for HOPE is that, in light of current economic downturn,
HOPE’s donors have been less generous with their donations, leaving HOPE in an
unprecedented situation without the necessary funding needed to adequately continue its
efforts to save the environment.
3
credible fundraising plan without a clearer understanding of its programmatic needs and
associated costs.
We set out to create a simplified financial tracking system as a first step in laying
the foundation for the fundraising plan. In terms of finances, Mr. Dilworth looks at both
time and monetary expenses as costs and he refers to projects in both of these terms.
Because HOPE is a not-for-profit organization, Mr. Dilworth economizes as much as
possible. As a result, some projects cannot be determined by monetary expenditures, thus
making it necessary to incorporate the cost of time as well.
Our first task became to brainstorm a type of financial tracking system that would
be customized to the specific needs of HOPE while still increasing the transparency of
funds for the organization. The practical needs were clear enough, but we also found it
important that whatever solution should also increase organizational transparency and
accountability. Although HOPE was always very accountable to its beneficiaries, as seen
through its clear positive environmental impact, HOPE spent less time “rendering
accounts” to itself for internal management purposes, and to donors, to increase
programmatic credibility. We have no evidence of this being a problem in the past, but
believe that HOPE's decreased financial viability demands a more proactive and holistic
understanding and practice of organizational accountability.
HOPE has an incredible dedication to doing whatever needs to be done to save the
environment, and we knew that even a dearth of funding will not immediately stop HOPE
from taking on projects. Yet, we still find it important to come up with a way that would
not only allow HOPE to record information about all the costs associated with a project,
but would also lead to increased funding from its present donors as well as future donors.
We wanted to help the organization focus on donor retention by keeping past donors
more informed about future projects. We know that Mr. Dilworth has strong connections
in the Peninsula area, but we wanted to garner more interest for his projects from the
environmentally concerned public by providing more transparency and accountability,
which would also contribute to generating more donations.
To summarize, our starting point is that—in an environment of scarce funding—
HOPE has no financial tracking system and thus there is no clear information about how
much money is going into what project, and towards which stage (planning or
implementation). HOPE refers to its projects in terms of the hours it takes to complete
them and not necessarily by their financial costs. As an organization with a high level of
passion responding to enormous, underserved demands, HOPE tries to do everything as
economically as possible and thus some projects do not fund indirect costs—i.e. projects
are rarely truly “fully costed”. Additionally, we noticed that the hours his volunteers and
occasional staff (consultants) put in for each area of each project along with their
activities were not being recorded. (See Annex B for an outline of our methodology in
defining and assessing HOPE's current problems and needs)
III. Recommendations
1.) Begin utilizing a simplified financial tracking system in order to track future projects.
4
The simplified financial tracking system is comprised of three worksheets that would
record both the monetary and time expenses for each stage of each project. Using these
worksheets (Annexes C, D, and E) would allow Mr. Dilworth to clearly understand how
much each project costs overall. Not only would Mr. Dilworth be able to see how much
projects of a certain size cost, but he would also see how much each stage of the project
costs his organization. These include filing attorney fees and making photocopies, etc.
The related worksheets are to be used together, but, depending on the size of the project,
may only require the use of one or two worksheets at a time
2.) Study data from previous projects in order to better forecast future financial needs
This portfolio consists of six past projects recorded through the financial tracking system
mentioned in the previous paragraph (Annex A). The costs associated with these past
projects would help Mr. Dilworth predict the costs of future projects. Therefore, he would
know how much money and time he would need to complete future projects. Thresholds
of time and money could then be used in order to categorize the projects and anticipate
maximum costs.
Implementation of Recommendation 11
The first financial tracking system worksheet, Worksheet A, tracks the total
expenses of Mr. Dilworth in both monetary and time costs for each individual project.
The second worksheet, Worksheet B, tracks the time put in by both staff and volunteers.
The third worksheet, Worksheet C, combines the findings found in the first two
worksheets to give the total monetary cost and number of hours for a given project.
1
In order to achieve more synergy we have used the six past projects referenced in recommendation 2, to
show how the financial tracking worksheets of recommendation 1 work. This serves the dual purpose of
showing how the worksheets work, and calculating some of the prior project expenses.
5
$50,000, goes into the projects we divided this figure by the number of weeks in a year,
52. We then divided this number by the number of hours in a full-time work week, 40,
and could then infer that every hour spent on a given project costs Mr. Dilworth $24.04.
After talking to Mr. Dilworth, we learned that he has taken virtually no vacations over the
course of the six projects we tracked. Therefore, our equation represents the hours and
weeks worked during those six projects.
Using the total number of hours arrived at by summing the total hours spent on each stage
in the project, Mr. Dilworth would now multiply this number by $24.04 in order to find
out how much money he spent on his work. Accordingly, the TOTAL costs incurred by
Mr. Dilworth are found by adding the total direct expenses with his hourly rate.
However, Mr. Dilworth has informed us that for future projects, he will be taking two
weeks vacation time per year. Therefore, our equation for the future projects is as
follows:
This equation will only be used to track current and upcoming projects and thus is only
pertinent to future expenses.
6
in Worksheet B for the paid staff. This equation will show the overall total monetary cost
of the project.
Total Cost of Project for Mr. Dilworth + Total Cost of Staff=Total Monetary Cost of
Project. Worksheet C can be found in annex C3, and is shown as figure 1.
Figure 1—Worksheet C
+ =
Total Hours of Total Hours Total Hours Total Hours
Project for David of Staff of Volunteers of Project
+ + =
As for the total number of hours required for each project, excluding the hourly rate, Mr.
Dilworth will add together the hours he spent found in Worksheet A with both the total
hours of staff and the total hours of volunteers found on Worksheet B. This equation will
show the TOTAL amount of hours spent on the project without being fixed to a monetary
amount.
7
pour in like April rain, it is our expectation that the fundraising thermometer will rise and
HOPE will deepen it roots for a long-term, sustainable local and regional presence. The
conceptual map is shown in figure 2.
These three worksheets not only provide a clear financial tracking system, but
also serve as an evaluative tool for Mr. Dilworth to see how HOPE's time is being used.
By breaking up the project into different stages comprising of different activities, the
transparency by HOPE's actions greatly increases while allowing Mr. Dilworth to see
how his resources are being used. Understanding how much time and money is being
spent on each stage of each project can better predict how HOPE can finance upcoming
projects of similar sizes. When additional staff and volunteers are needed to help, Mr.
Dilworth can see the relevant monetary and hourly expenditures. By knowing how much
8
money is spent on each project, Mr. Dilworth can then fundraise for that exact amount for
future projects by using the "thermometer" approach.
9
is difficult to navigate and access crucial information needed for donor retention and
potential donors. Current projects are not easily visible. Most of the 312 pages have not
been updated since 2005. Unnecessary information should be deleted. A revamped
website will be able to incorporate HOPE's virtual thermometers, where donors can easily
see the current projects they are working on, and how much each project is costing. A
simple click would lead to an online donation page that would have high levels of
transparency. A blog or forum can also be used in order to establish and nurture feedback
and two-way communication with current and potential donors on its website.
We believe that through our recommendations and suggestions combined, HOPE will be
able to build and launch it's first ever, highly successful fundraising strategy.
10
Annex A—Projects reviewed
3. Sewer Spills
HOPE dedicated its time to a Sewer Spills project which aimed to clean up the sewer
systems in Pacific Grove. Outdated manhole covers and pipes were leaking sewage waste
into Monterey Bay and into the city of Pacific Grove posing a health hazard. HOPE was
dedicated to the project, but knew that a large lawsuit against the city would be costly and
that applying for grants to cover the cost of the project would be too time-consuming.
They partnered with local attorneys, and persuaded them to take on the lawsuit
themselves. Estimated costs for HOPE, again, were minimal compared to the impact they
made for the city. Initial agenda-setting costs, phone calls and research were the only
planning costs, netting $120.20 in costs from the 5 hours of time spent. Low cost projects
such as this one take up most of HOPE's time. Therefore, estimates must be done
carefully in order to accurately project HOPE's entire incurred costs as a whole as well as
with individual projects. Once again, only Worksheet A (Annex C.4) and Worksheet C
(Annex E.4) are relevant for this project.
4. Fairywoods Forest
A good example of a medium sized project is the Fairywoods Forest case in which a
developer received land rights to bulldoze a beautiful forest directly next to an
elementary school. HOPE intervened and advocated for the preservation of the forest.
Initial research, property surveys and meetings with neighbors totaled 50 hours. HOPE
also spent another seventeen hours on education in the form of nature walks for
schoolchildren, townhall meetings, and preparatory letters. Converting the hours into
costs, HOPE spent over $1,000 on this project. Worksheet B covers all of the hours that
volunteers put it into this project, and the figure is included in the total hours on
11
Worksheet C. Unfortunately, there was not enough law to support HOPE's efforts,
therefore, there was no lawsuit and the Forest was destroyed. (Annex C.5) Worksheets A,
B (Annex D.2) and C (Annex E.5) are utilized with this project.
5. September Ranch
September Ranch is also medium sized project that involved two lawsuits over two
years. Developers wanted to build 100 luxury homes on September Ranch, a hilly, tree-
lined 891-acre property off Carmel Valley Road. This medium project serves as a
success story, as HOPE intervened with two successful lawsuits that cited an incorrect
Environmental Impact Report. A total of 150 hours was spent on research for both of the
lawsuits, and direct costs incurred totaled $3,300. The actual implementation of the
lawsuits cost an additional $3,700 in direct fees to the lawyers. Combining both the value
added time and money spent on this project, September Ranch cost HOPE nearly $11,000
in addition to the 130 hours of volunteer work indicated on Worksheet B. September
Ranch is a good example of a project HOPE takes on with a potential lawsuit. The
organization knew there was a high probability of the project going to court, so it was
imperative we included this project in our findings. Worksheet A (Annex C.6),
Worksheet B (Annex D.3) and Worksheet C (Annex E.6) are used for this project.
12
Annex B: Methodological framework
13
Annex Instruction Sheet
The annexes below include all the tracking worksheets as well as the beginning portfolio
of 6 of HOPE’s past projects. The blank worksheets are intended to be printed and used
for future projects, and can be seen below as Annex C, D and E respectively. The
completed forms show various methods of useability, and should be used as references.
Annex D: Blank Worksheet B: HOPE’s Estimated Costs for Staff and Volunteers....pg 28
14
ANNEX C
Size of Project: Small, Medium, Large *Assuming David makes appx: $24.04/hr
•
RESEARCH
•
PLANNING
•
TRAINING •
EDUCATION
(Meetings, •
Mailers,
Posters, •
Awareness
Campaigns) •
+
+
ACTIVITIES COST ($) TIME (hrs)
Filing fees
IMPLEMENTATION
LEGAL
Lawyer fee
ACTION
Misc
•
NON-LEGAL
•
=
=
COST ($) TIME (hrs)
15
Total Hours for David
X $24.04/hr
16
Annex C.2
Size of Project: Small, Medium, Large *Assuming David makes appx: $24.04/hr
• Phone Call .5
RESEARCH 1
• Written Letter
PLANNING
•
TRAINING •
EDUCATION
(Meetings, •
Mailers, Posters,
Awareness •
Campaigns)
•
+
+
ACTIVITIES COST ($) TIME (hrs)
Filing fees
IMPLEMENTATION
LEGAL
Lawyer fee
ACTION
Misc
•
NON-LEGAL
•
=
=
COST ($) TIME (hrs)
17
0 Total Hours for David
X $24.04/hr
+
TOTAL COST OF PROJECT FOR DAVID
36.06
Insert Value into WS C
18
Annex C.3
WORKSHEET A: HOPE’s Estimated Project Costs For David
Size of Project: Small, Medium, Large *Assuming David makes appx: $24.04/hr
• Phone Call .5
RESEARCH 1
• Written Letter
PLANNING
•
TRAINING •
EDUCATION
(Meetings, •
Mailers, Posters,
Awareness •
Campaigns)
•
+
+
ACTIVITIES COST TIME (hrs)
Filing fees $500 .25
IMPLEMENTATION
LEGAL
Lawyer fee
ACTION
Misc $60 .5
•
NON-LEGAL
•
=
=
COST TIME (hrs)
Total Hours for David
19
X $24.04/hr
20
Annex C.4
Size of Project: Small, Medium, Large *Assuming David makes appx: $24.04/hr
• Agenda Setting 2
• Consultation w/ 1
Attorneys
TRAINING •
EDUCATION
(Meetings, •
Mailers,
Posters, •
Awareness
Campaigns) •
+
+
ACTIVITIES COST ($) TIME (hrs)
Filing fees
IMPLEMENTATION
LEGAL
Lawyer fee
ACTION
Misc
•
NON-LEGAL
•
$0 0
TOTAL IMPLEMENTATION Cost-Time Figure
=
=
COST ($) TIME (hrs)
Total Hours for David
21
X $24.04/hr
22
Annex C.5
Size of Project: Small, Medium, Large *Assuming David makes appx: $24.04/hr
• Genereal Research 20
TRAINING •
EDUCATION
(Meetings, • Schoolchildren Walks 4
Mailers,
Posters, • Government Meetings 10
Awareness
Campaigns) • Preperatory Letters 3
+
+
ACTIVITIES COST ($) TIME (hrs)
Filing fees
IMPLEMENTATION
LEGAL
Lawyer fee
ACTION
Misc
•
NON-LEGAL
•
=
=
COST ($) TIME (hrs)
Total Hours for David
23
X $24.04/hr
24
Annex C.6
Size of Project: Small, Medium, Large *Assuming David makes appx: $24.04/hr
•
TRAINING •
EDUCATION
(Meetings, •
Mailers, Posters,
Awareness •
Campaigns)
•
+
+
ACTIVITIES COST ($) TIME (hrs)
Filing fees Lawsuit 1 $500
IMPLEMENTATION
=
=
COST ($) TIME (hrs)
Total Hours for David
25
X $24.04/hr
+
Total Cost + Time $7,000 $3966.60
26
Annex C.7
Size of Project: Small, Medium, Large *Assuming David makes appx: $24.04/hr
•
TRAINING • General Training of 100
Staff
EDUCATION
(Meetings, • Educational Mailers $50,000 3
Mailers,
Posters, • State/Local Government 20
Awareness Meetings
Campaigns)
+
+
ACTIVITIES COST ($) TIME (hrs)
Filing fees 500
IMPLEMENTATION
LEGAL $20,000
Lawyer fee
ACTION
Misc $700
=
=
COST ($) TIME (hrs)
27
Total Hours for
David
TOTAL Cost-Time Figure $454,083.08
1623
X $24.04/hr
28
Annex D
STAFF
Amount of time
DATE ACTIVITIES
invested (in hours)
• • •
• • •
• • •
• • •
• • •
• • •
• • •
Hours
VALUE
TOTAL AMOUNT OF TIME
AND VALUE FOR STAFF X $20 =
Insert Value Into WS C Insert
Value Into WS C
VOLUNTEERS
Amount of time
DATE ACTIVITIES
invested (in hours)
29
• • •
• • •
• • •
• • •
• • •
• • •
• • •
Hours
TOTAL AMOUNT OF TIME
AND VALUE FOR VOLUNTEERS
30
Annex D.2
STAFF
Amount of time
NAME ACTIVITIES
invested (in hours)
• •
• • •
• • •
• • •
• • •
• • •
• • •
Hours VALUE
TOTAL AMOUNT OF TIME
AND VALUE FOR STAFF X $20 =
Insert Value Into WS C Insert
Value Into WS C
VOLUNTEERS
Amount of time
DATE ACTIVITIES
invested (in hours)
31
• Billy • Researched Laws • 6
• Billy • Education • 4
• Billy • Education •2
• •
• •
Hours
TOTAL AMOUNT OF TIME
AND VALUE FOR VOLUNTEERS 24
32
Annex D.3
STAFF
Amount of time
DATE ACTIVITIES
invested (in hours)
• • •
• • •
• • •
• • •
• • •
• • •
• • •
Hours
VALUE
TOTAL AMOUNT OF TIME
AND VALUE FOR STAFF X $20 =
Insert Value Into WS C Insert
Value Into WS C
VOLUNTEERS
Amount of time
DATE ACTIVITIES
invested (in hours)
33
• Barry • Government Meetings • 20
• Mary • Research • 20
• • •
• • •
Hours
TOTAL AMOUNT OF TIME
AND VALUE FOR VOLUNTEERS
130
34
Annex D.4
STAFF
Amount of time
DATE ACTIVITIES
invested (in hours)
• Bonnie • Research • 400
• • •
• • •
• • •
Hours VALUE
TOTAL AMOUNT OF TIME
AND VALUE FOR STAFF 810 X $20 =$16,200
Insert Value Into WS C Insert
Value Into WS C
VOLUNTEERS
Amount of time
DATE ACTIVITIES
invested (in hours)
35
• Jane • Organized Meetings • 10
Hours
TOTAL AMOUNT OF TIME
AND VALUE FOR VOLUNTEERS 448
36
Annex E
+ =
Total Hours of Total Hours Total Hours Total Hours
Project for David of Staff of Volunteers of Project
+ + =
37
Annex E.2
$36.06 + 0 = $36.06
1.5
+ 0
+ 0
= 1.5
38
Annex E.3
$614.09 + 0 = $614.09
+ + =
2.25 0 0 2.25
39
Annex E.4
$120.20 + 0
= $120.20
5
+ 0
+ 0
= 5
40
Annex E.5
$1610.68 + = $1610.68
67
+ 0
+ 24
= 91
41
Annex E.6
$10,966.60 + = $10,966.60
165
+ 0
+ 130
= 295
42
Annex E.7
$493,100 + $16,200
= $509,300
1623
+ 810
+ 448
= 2,881
43