Functions
Subhash Chand, Girish Gupta and Bhawna Gera
Abstract- Organisational structure is the bureaucratic set-up
of an institution by which its staff, facilities and other resources are
organised in such a manner as to be most effective in
accomplishing the purpose for which the organisation is
established. A pharmaceutical company as well as its close
relatives, proprietary drugs and toiletries companies are complex
organisations. Under its roof a team of scientists, technicians and
other specialists come together for representing virtually all the
sciences, along with the contribution made by the management
executives, lawyers, accountants, engineers, system analysts and
may other whose abilities and talents maintains the viability of this
unique business enterprise. Current scenario demands for a
different organizational structure for a large scale pharmaceutical
company and for a small scale pharmaceutical company. Earlier
we are having a common structure in which there used to be only
one administrator and one or two departmental heads. But now a
days when the pharmaceutical companies are becoming gigantic a
need for new structure arises. In the new structure a specialist is
needed for every individual job because every job today demands
for specialisation. The new organisational structure gives us the
benefits of specialisation. This structure can be followed by the
companies manufacturing wide variety of products as well as the
company manufacturing single product but distributing widely.
Pharmaceutical marketing departments are concerned with the
process by which medicinal products are made available to
ultimate consumer from their point of origin. Its manager works
with the objective of profit through customer satisfaction.
Keywords- Bureaucracy, Job Profile, Organizational Silos,
Portfolio.
I.
INTRODUCTION
N organizational structure defines how job tasks are
formally divided in to groups and coordinated. The
new rules of operating in todays global business
environment make structure and design even more critical.
There are five key elements a manager needs to address
when he designs organizations structure. These are: work
specialization, departmentalization, span of control,
centralization and decentralization.
Work can be performed more efficiently if employees
are allowed to specialize. The essence of work
specialization is that, rather than an entire job being done by
one individual, it is broken down into a number of parts:
In this work, manager first decides how to divide the
overall task into successively smaller jobs. Manager divides
the total activities of the task into smaller set of related
activities .The effect of this decision is to define job in terms
of specialization and responsibility. Although job having
many Criterias the most important one is their degree of
specialization.
THE PROBLEM
today.
Marketing Manager
East Zone Sales Manager
Medical Representatives
CEO (Pharmaceutical
Information
demand (Which
information is
needed?)
Connecting
organization and the
customer (What the
customer demands
Marketing
process (How
the
company
will interact to
Finance Manager
Purchasing Manager
Research & Development
Manager
Production Manager
Marketing Manager
Human Resource Manager
for?)
Marketing
East
Zone
Medical Representatives for
Doctors
West
Zone
Medical Representatives for
Doctors
North
Zone
Medical Representatives for
Doctors
South
Zone
Medical Representatives for
Doctors