MEDIA SEMINAR REPORT

Date: 19 May 2015

Venue: School Of Multimedia Technology and Communication (SMMTC)
Time: 9.00 AM- 4.30 PM

Introduction- Report on Dr Sobhis speech

The speech Dr. Sobhi gave solely focuses on theories, Fundamentals of social theories and the
importance of social scientists and the significance of them. He started off by and hypotheses are
by their tendency theoretical and not content- or theme particular. Despite the fact that different
hypothetical models of wellbeing conduct may mirror the same general thoughts, every
hypothesis utilizes a special vocabulary to expressive the particular variables thought to be vital.
It is significant to note that theories are like the roots of a tree and life the practicality and life its
self are the branches as there are many social theories come from them. He also states that
theories in research are instrument utilized by social researchers, social speculations identify
with verifiable open deliberations over the most legitimate and solid philosophies. The term
'social theory' includes thoughts regarding 'how social orders change and grow, about techniques
for clarifying social conduct, about force and social structure, sex and ethnicity, innovation and
civilization, insurgencies and utopias'.
People use theories in their life every day without they even notice. It is important to know, study
and evolve these theories over time. Social theory dictates that human, most of them if not all are
under these theories and they might change and recognize better life styles and social behavior.
Research regarding any media is absolute necessary to use theory. At last, social theories are
made by individuals, so they mirror the inadequacies of the scholars. While prominent theories
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are refined by consistent utilization, and subsequently come to procure a viewpoint bigger than
any single individual, it is hard to add to a solitary hypothesis sufficiently complete to depict the
greater part of the aspects of society and the different social connections.
Report On Advertising (Research)
There were 29 participants who have presented their research papers. There were all students of
sixth semester from School of Multimedia and Communication (SMMTC). The colloquium was
evaluated by Mdm Zauridah Binti abdul Hamid AND Ms. Zuraidah Abu Talib. The students,
majority of them were students who are taking advertising as their majoring. Hence their
research papers were focused on advertising. In short, some students presented their research on
advertising and the perception of audiences towards them. This is very important as to know the
end product value of an advertisement. Some have held their research to identify the role of new
media such as internet advertising, social media ads and new media games. These researches
identify the audiences perception towards the new media and how it affects their purchase
intention in general.
One of the research was regarding the affectivity of online advertising, video advertisements and
banner advertisements. In the world of several emergence of popular ads and internet researches,
it is important to know the best or popular platform to convey a message. All the papers
presented were questioned, examined and to be corrected as well.

Report On Advertising (Product)

The presentation was held at DPA 2 in School of Multimedia and Communication (SMMTC).
There are six students will presented their project in front of evaluators. The evaluators for this
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parallel session are Miss Sabrina Mohd Rashid and Mr Fakhrul Anuar Aziz. Before they got
started the judges gave little briefing and speech before the presentation at 11am. At 11.15 am the
presentation begun with the first presenter is Nurul Fatini binti Ismail. I can see a lot of great
creativity from the posters for example like design, layout, messages, and how clean the posters
itself. We can see they are very committed to produced great posters for media seminars. The
best presenter in this parallel session is Muhamad Firdaus bin Abu Bakar with his poster title
Talk to Me Not Your Phone. And the others topic in this session is Kempen pembelian
Barangan Online, Save Pet and Kempen Memperkenalkan PELAPIS. This session was end at
12.30 am.
Report On Broadcasting (Research)
For broadcasting student whose doing presentation by research is divide into two session. First
session was start about 11.00am until 1.00pm. Then, they continue second session on 2.00 pm
until evening after 1hour break for lunch.Overall students that present their broadcasting
thesis/research is 35 student. In first session, 15 students has present their reseach followed by 19
student in evening.
The judges that giving opinion and evaluation to the participants were Mr. Mot Madon and Dr.
Norizah Arippin, lecturer of Broadcasting. Overall, the comment and opinion that they gave very
usefull to all student to finish up their thesis.
In the end of session, participant that give the best explanation during their thesis presentation
was choose by the panel as a Best Presenter. Nabila Munirah Amanina who present her thesis
with the topic Pencetus Ummah, Saluran Astro Oasis : Sesuatu Perspektif Pendekatan

Komunikasi Dakwah Melalui Penyiaran Islamik was choose as a Best Presenter. The last
session end by closing speech from panel and photo session.

Report on Broadcasting (Product)

Broadcasting by product presentation had two parallel sessions. One was in the morning 11.30
until 1 in the afternoon. It was held in DPA 2. There were two evaluators, Dr. Sabrina Mohd
Rashid and Mr. Fakhrul Anuar Aziz. Right before starting the presentation, the judges gave some
introduction and briefing on what the presenters are supposed to do and what are their
expectations. Around 11.10am, the presentation begun. These students are from broadcasting
majoring and they have been presenting their products and research papers on broadcasting such
as the Footprints. They had lunch break at 1pm and continued their presentation from 2.30
until 4pm. The evaluators checked the research papers and products. Some were corrected. In the
end, the students did learn something new and the session successfully ended at 4.30pm in the
evening with teatime.
Report On Journalism (Research)
The parallel session for the Colloquium on Research in Media Studies 2015 (CRMS) was
continued in parallel session after the speech of the keynote speaker. The parallel session for
journalism begin at 11am at the DPA 7 and 8. Attended by 16 speakers from Technology Media
course majoring in journalism, there was 2 session held for journalisms parallel session. The
morning session was the presentation of each presenters full paper. In this session 16 papers
were presented. The topic was varied from various research based paper such as students
perception, lecturers perception and also content analysis papers such as GST issues and such.
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This session was assessed by Dr.Sobhi and also Mr. Azahar Kassim whom both gave
constructive and building criticism for the presenters to learn from mistakes. The theme of the
session, Growing in Media could be seen from the papers the presenters presented. Each paper
showed ways of different group of people such as students, lecturers and also public to grow in
media related issues. The first session ended at 1.30pm followed with lunch till the afternoon
session which began at 2.30pm. The second session of the parallel session was continued with
presentation of content analysis paper from each presenter. Each presenter presented their paper
which varied in topic such as ISIS, 1MDB, GST and recent issues that happened in Malaysia.
This session was assessed by Dr. Awan Ismail, Mr. Sam and also Alumni of SMMTC, Mr.Gan.
Like the previous session, constructive criticism was given for the presenters to improve more in
their presentation. The Best Presenter was awarded to Beatrice Nita Jay and the award was given
by Dr.Awan. The whole session ended at about 5pm with a small photo session with everyone
attended.

Appendix (Photo On Media Seminar Day)