Air Conditioning
Anette M Holley
Chillventa
October 2014
AC Global trends
Market Globalization &
Industry consolidation
US recovery
VRF vs. Chiller
European Economy
Energy Efficiency and
Smart
renewables
Ventilation/
buildings
DOAS
Refrigerants
smart homes
Very Certain
Joint Ventures
And Alliances
Emerging
Countries
Material
cost
Chinese
growth
slowdown
Legislation
Critical
Market Drivers
Excellence in Market Intelligence
Market Restraints
2
2
Complete AC range
including ductless
In the US the
Hitachi product
will be able to
rely on Yorks
extensive
dealership
network
3
Focus on airside
products and hydronic
Total 2014:
Euro 72.3 billion
Total 2014:
128.5 million units
AC Chiller market
Top 10 countries in the world market for
chillers in 2014 by value (Euro millions)
VRF market
Top 10 countries in the world market VRF in
2014 by units (outdoor units)
Russia
UK
China
Turkey
Mexico
Venezuela
Colombia
India
Nigeria
Vietnam
Indonesia
Brazil
South
Africa
Argentina
10
10
-14%
7%
-8%
11
-6%
11
12
12
Penetration
Spain
47%
Russia
36%
Italy
31%
Turkey
31%
France
10%
UK & Germany
<5%
13
13
14
14
Turkey
Germany
UK
France
Italy
Spain
Russia
30%
24%
18%
12%
6%
0%
-6%
-12%
-18%
-24%
-30%
Splits+VRF (by
volume)
15
Turkey
Germany
UK
France
Italy
Spain
Russia
10%
8%
6%
4%
2%
0%
-2%
-4%
-6%
-8%
-10%
Splits+VRF (by
volume)
16
World Refrigeration
& AC&R
Compressors
MCE, MARCH
2014
Anette Meyer
Holley
2013-14
World
refrigeration; 9
countries
18
18
Global drivers
Importance
EU Legislation/
Outlawing of R22;
Directive 2009/125/EC on
Ecodesign1 a framework
for energy reduction
high
Supermarkets
Energy Efficiency/
Green credentials
Inverters
Design
med
low
Quick
installation
Improve food
chain/avoid
waste
Discount
stores Lidl,
Aldi etc.
Reliability
Price of
Copper
Reduce noise
levels
Smaller
supermarkets
med
Excellence in Market Intelligence
high
Degree of Adoption
19
19
20
20
BSRIA as an advisor
on refrigeration
21
RED
AMBER
Low savings
Medium savings
High savings
GREEN
Limited application
Universal application
Ease of application
Complex
Medium
Simple
Maintenance of technology
Complex
Medium
Simple
High interaction
Some interaction
No interaction
High
Medium
None
Not applicable
May be applicable
Applicable
21
Contact details
22
22