by Nikki Bonsol

Writer + Designer

www.writebrave.com
2015 Nicole Bonsol | WriteBrave.com

Why You MUST Publish Your About Page

Theres something tragic about words that never get to see the light of other
peoples eyes. Your words live, breathe, and long to interact with real readers
hearts and minds.
This workbook was designed to prevent your words from languishing in a Drafts
folder. It walks you through creating a few different styles of About Pages, with
the hope that at least one of these exercises will trigger a triumphant release!

Ready?
Download and print this PDF to get started!

2015 Nicole Bonsol | WriteBrave.com

PART 1: WRITE

Does your About Page need a little coaxing before you can set it free?

This mad-lib style template should do the trick. Just choose from the
suggested phrases and fill in the blanks to complete an easy and
eective About Page.

2015 Nicole Bonsol | WriteBrave.com

1.Whats your job title?

Are you a Life coach / Psychotherapist / Yoga teacher / Massage therapist /
Nutritionist / etc?
Finish the sentence below. (No need to overthink this.)

Hi, Im ______________________________! Im a ____________________

(your name)

(your title)

__________________________

2. Spell it out.
Maybe you think your title is too obscure. Maybe you think its too common and
boring. Spell it out your job in more descriptive terms, to give your reader
something more concrete to hold on to.
Finish the phrase below:

but you might also call me a ______________________________________

( a few ideas: broken heart mender / self-love

______________________________________________________________
igniter / roaring back pain tamer / raw food enthusiast / writers block buster / etc. )

2015 Nicole Bonsol | WriteBrave.com

3. Who do you love to serve?

How do your clients want to feel after working with you? What gets in their way?
Choose phrases and fill in the blanks to complete the sentence:
I help people who [long to feel / want to / dream about / wish they
(choose one of the above phrases)

could / seek] ________________________________________________,

(insert above: what do your clients want?)

but [fear / cant stand / are buried under / cringe when / feel suffocated by / hold
(choose one of the above phrases)

themselves back because] _________________________________________.

(insert above: what gets in their way?)

4. How do you serve the folks you love?

What behaviors or mindsets do you help people practice? What do your clients
ultimate want their lives to look like after working with you?
Choose phrases and fill in the blanks to complete the sentence:

I [support them in / embolden them to / spur them on to / train them to / motivate

(choose one of the above phrases)

them to / guide them to / nudge them to] _______________________________

(insert: what do you help clients think/feel/do?)

so that they can __________________________________________________

(insert: once you help them, what is possible for your client?)

2015 Nicole Bonsol | WriteBrave.com

5. Begin to build trust

What is one thing that your client needs to hear right now? How can you
surprise them with kindness and validation?
Choose phrases and fill in the blank to complete the sentence:

I know from [my own path to wellness / helping 68 dreamers (and counting!) /
(choose one of the above phrases)

working with women from all over the country / 4 fulfilling years as a coach],

that ___________________________________________________________
(insert: what is one thing that your client needs to hear right now?)

______________________________________________________________.

6. Rev them up for a call to action

What do you stand for? Declare it boldly and ask your client to take action!
Fill in the blanks to finish the phrases.

I believe _______________________________________________________
a few ideas: self-love / courageous women / eating local / etc.

will change the world. Thats why I I hope you _________________________

insert: what do you want your client

__________________________________________________________today.
to do? sign up for your mailing list? schedule a consult? etc.

2015 Nicole Bonsol | WriteBrave.com

How does it all fit together?

Heres an example

Hi, Im Nikki!
Im a content-writer and graphic designer, but you might also call me a branding
midwife, a website whisperer, or a blog birther.
(I love bringing things into being.)
I help healers who long to feel confident about their websites, but never quite
feel like their work is good enough. I guide them through the (sometimes
challenging, but always cathartic) process of creating their brand, so that they
cant wait to share their work with the world!
I know from own branding journey (and from helping these brilliant business
owners) that putting your words, your philosophies, or even your face online
can conjure up some really powerful resistance. (Care to binge-watch mediocre
sitcoms on Netflix instead of writing an About Page? Anyone?) Id like to help
you get through that so you can press Publish and start welcoming in your
ideal clients.
I believe that courageous healers will change the world. Thats why I hope you
join the Write Brave Community today.

2015 Nicole Bonsol | WriteBrave.com

Your Turn! (Almost Done)

Its time to put it all together.

Hi, Im

Im a

, but you might also call me a

I help people who

but

so that they can

I know from

___

that ___________________________________________________________.

I believe that

will change the world.

Thats why I hope you

2015 Nicole Bonsol | WriteBrave.com

__ today.

PART 2: Go Deeper

This section takes your About Page a little deeper so that when you're
ready to release it into the wild, youll know that this beautiful beast
will sound unmistakably YOU.

2015 Nicole Bonsol | WriteBrave.com

Why should you infuse more you into your

about page?
Because people love to support (read: buy from) individuals and
companies who have similar values, interests, and aspirations.
A great way to reveal more of your personality on your About Page is
a Top 5 list of items or life events that align with your brand. Here are
a few ideas to get you started!

Idea #1: how do practice what you preach?

Share your message (what you stand for) and how you manifest that in your
every day life.
If your message is I believe that you deserve to treat yourself, then maybe
your list would be titled My 5 Favorite Indulgences
What is your message?

What would be the title of your Top 5 list?

What are your Top 5 items?

1.

4.

2.

5.

3.

See this in action: My own message is for people to Write Brave so on

my About Page I have a list of 5 Brave Moments in my Life.

Idea #2: What are you obsessed with?

Do your clients admire you because youre such a jetsetter? Make a
list of Your 5 Favorite Cities to Get Lost In.
Are you (and your clients) obsessed with movies? Maybe your list is 5
Indie Films That Changed My Life.
Which of your passions and hobbies resonate with your clients?

What might your list be titled?

Brainstorm your list items here:

2015 Nicole Bonsol | WriteBrave.com

Idea #3: What are your business Values?

What qualities shape your life and business? Think about what youre an
expert at, and also what you strive for.
Some ideas to get you started:
Creativity
Authenticity
Transparency
Innovation
Unconditional Positive Regard
Strengths-Based
Community
Honesty
Courage

Spontaneity
Integrity
Compassion
Joy
Embracing Imperfection
Optimism
Laughter
Efficiency

What are YOUR Top Five Business Values?

See this in action: Check out how a soulful creative

(www.madevibrant.com/about) and a relationship coach
(amplifyhappiness.now/about) celebrate their values on their About Pages.
2015 Nicole Bonsol | WriteBrave.com

PART 3: Make a
visual impact
Now that youve finished the written content, its time to make it
LOOK as compelling as it reads.

Give your words

Have you ever landed on someones website and just inhaled all of their
content? The best websites are visually set up to make consuming their content
easily and enjoyably.
Here are a few tips for setting up your About Page to look visually delicious and
showcase the iconic YOU-ness of your business.

Tip #1: Use Headlines

Headline writing is a craft, and with practice you can get good at it. Im going to
share one method for pulling out headlines from your current website copy.

how to write headlines

Do you remember learning how to write essays in school? Most likely, your
teacher taught you that each paragraph you write should have a topic
sentence. Find the topic sentence of each paragraph and make that a
headline.
You can use it as is, or tweak it to make it a little more enticing. Ask yourself
What words would connect with ideal client? What words would be a little
surprise gift of validation that maybe they werent expecting?

Make them Stand Out

Once youve decided what your headline will say, make it visually stand out
from the rest of your copy. You can use a contrasting font, size, or color. (Or
even all three!)
The parts that stand out from the rest will be the little anchors that web visitors
scan through on your page. When your clients see a phrase that connects with
them, theyll dive in deeper to read the rest. :)

2015 Nicole Bonsol | WriteBrave.com

Tip #2: Use Styling

Using styling to make your copy scannable is similar to breaking up your text
with headlines. When I say styling I mean using bold, italics, and/or underline
to highlight key words and phrases in your main text.

How do you figure out what text should stand out?

Like with the headlines, I say, Start with empathy. The important words are the
words that validate your clients needs, highlight their goals and desires, or
champion your philosophy.
One note of caution: Be light-handed with the styling. If a whole paragraph is
bolded then nothing stands out.

Tip #3: USE this visual about

page template!
For an easy-peasy way to create a visually appealing
About Page, start with a free customizable template!

Step 1: Download the template

Click on the any of the colors below to download one of
the template files to your computer. Choose from:
Black,
Purple, or
Turquoise.
(If the image opens up in a browser window, just rightclick and select Save Image As to download).

2015 Nicole Bonsol | WriteBrave.com

Step 2: Use a design application to customize your template

Upload this template to a web-based design application like PicMonkey or
Canva to add your own text and images.
If you have no idea where to start, or if youre a Canva user: Click HERE to
watch a video on how to customize this template in Canva.
If you have design software on your computer (like Adobe PhotoShop or
Illustrator), open the file in that application.

Step 3: Save the file as a .jpg or .png

Once youve added your own text and images, save the file as an image.

Step 4: Upload it to your About Page

Or send it to your web person to upload for you. :)

Step 5: Celebrate!
You DID it! Youve finally written and released your About Page. Shut down your
computer and go get some fresh air!

2015 Nicole Bonsol | WriteBrave.com

Youre Done!
Next Steps
There is always space for improvement, no matter how long you've been in the
business.
~ Oscar De La Hoya
I hope you got everything you needed out of this guide. If you happen to need
something more, I would LOVE to hear from you. Your honest feedback is
essential to the success of my business.
Did you find this guide helpful?
Or, did you think it was a waste of e-paper?
What other topics would you like to see addressed in the future?
Whatever your thoughts and ideas are, I welcome them. Send me a note at
nikki@writebrave.com letting me know what you think. I cant wait to hear from
you!

Do you need web design to match your brave new

content?
As a writer + self-made designer, I do my best work with
healers and soulful business owners. I offer free
branding, design, and copy consultations for new clients.
You can schedule yours at www.meetme.so/writebrave.
(And if you want to sneak a peek at my design portfolio,
you can do so at www.writebrave.com/design-portfolio).

2015 Nicole Bonsol | WriteBrave.com