Itinerary

University of California, Los Angeles, Beijing, July 05 - July 10, 2015

Sun, Jul 05, 2015

Arrive Beijing
Arrive Beijing
Transfer to hotel/Check-in (4:00 PM )

Day 1
own arrangements

rest of the day at leisure

Mon, Jul 06, 2015
7:00 AM-7:50 AM

Doing Business in China

Breakfast

7:50 AM

Meet in the Conference Room

8:00 AM

Academic Session 1: Business and Political scene in China

Day 2
Caf Jinbao 99, 2nd Floor
dress code: business
Celestial Room, 1st floor

Professor Leslie Young

11:00 AM

Coffee break

11:15 AM

Academic Session 2: Panel Discussion - Business Prospects and Risks in China

Celestial Room, 1st floor

Ms. Manuela Reintgen, Manager Business Development, ECOVIS

Mr. William Baker, Private Practice, Financial Advisory
Mr. Bill Young, Executive Director, PMS Project Management Services
12:30 PM

Lunch on your own

2:00 PM

Meet in the lobby - Depart by bus for the Company Visits

2x bus half day

Academic Session 3: Company Visits

GROUP A
COMPANY VISIT
3:15 PM

Intel
Ms. Rhonda Liao, Finance Controller, Intel PRC Sales and Marketing
Management Presentation, Discussion (Key Challenges for a Foreign Company on Local
Market)

GROUP B
COMPANY VISIT

My Music Television Productions

3:15 PM

Mr. Brian Gale, Executive Producer

Management Presentation, Discussion
return to hotel

6:50 PM
7:00 PM

Meet in the lobby - Walk to the restaurant

Welcome Dinner at 1949 Restaurant
return to hotel

dress code: smart casual

walk/restaurant

Tue, Jul 07, 2015

6:30 AM-6:50 AM
7:00 AM

Chinese Academic Perspective

Breakfast
Meet in the lobby - Depart by bus for Peking University
Guanghua School of Management

8:15 AM

Welcome & Class Photo

8:30 AM

Academic Session 4: Chinese Government, Economic Development and Business

Environment

Day 3

Caf Jinbao 99, 2nd Floor

dress code: business
2x bus full day

Professor Li'an Zhou

10:00 AM
10:15 AM

Break
Academic Session 5: Negotiating with Chinese
Professor Li Ma

11:45 AM

Group Lunch at PKU

12:30 PM

Academic Session 6: Chinese Economy - Recent Updates & Viewpoints

PKU Canteen

Professor Se Yan
afternoon/evening

free for sightseeing & shopping

recommendations: Silk Market, Lama Temple, Pearl Market, Temple of Heaven
free to relax
OR

6:30 PM

Meet in the lobby - Depart for the Hutong Tour

7:00 PM

Optional Cultural Event 1: Hutong Tour

Explore the traditional face of the city - Hutong - the alleys that give a wonderful glimpse
into yesterdays world & the old way of life and follow an experienced Hutong guide that
will take you through the impressive Hutong labyrinth, tell you some fascinating stories
and introduce you some important personalities in the Beijing history...you will be
surrounded by locals and their daily activities in the most traditional part of the city.

Subway
Students pay individually

Wed, Jul 08, 2015

7:00 AM-7:50 AM
8:00 AM

History & Culture

Breakfast
Meet in the lobby Depart by bus for Great Wall

Day 4
Caf Jinbao 99, 2nd Floor
2x bus

Cultural Event: Half Day trip to the Great Wall (Mutianyu)

on this trip you will have the chance to step onto one of the greatest wonders of the
world; The Great Wall winds up and down across deserts, grasslands, mountains and
plateaus, and with a history of more than 2,000 years, it is still one of the most appealing
attractions in the world, owing to its architectural grandeur and historical significance
included chair lift and toboggan
12:00 PM

Group Lunch at Schoolhouse

restaurant

Stop-by at the Olympic Village on the way back

3:00 PM

Cultural Event: Half-day trip to the Summer Palace

with incredible colors and architecture, the Summer Palace is a classical Chinese garden
with many magnificent historical buildings containing examples of the ancient arts, along
with graceful landscapes
return to hotel

evening

free to relax

2x bus/walk

Thu, Jul 09, 2015

7:00 AM-8:50 AM

Business & Politics in China

Breakfast

8:50 AM

Meet in the Conference Room

9:00 AM

Academic Session 7: Reaching Chinese Consumers - How to Break Into China Market

Day 5
Caf Jinbao 99, 2nd Floor
dress code: business
Celestial Room, 1st Floor

Ms. Susie Bates, Director, Human Resources & Talent - China

China IPG Interpublic Marketing Services
Mr. Simon Dang, VP Inline Strategy
Weber Shandwick
10:30 AM

Coffee break

11:00 AM

Academic Session 8: Business Strategies of Enterprises in China

Celestial Room, 1st Floor

Mr. Jack Perkowski, Founder & Managing Partner at JFP Holdings

12:30 PM

Academic Session 9: Program Wrap-up

conference room

Professor Jerry Nickelsburg

1:00 PM

Group Lunch

2:00 PM

Meet in the lobby - Depart by bus for the Company Visits

Caf Jinbao 99, 2nd Floor

Academic Session 10: Company Visits

GROUP A
COMPANY VISIT
3:00 PM

Baidu
Ms.Sharon Ng, Director of Investor Relations

2 x bus half day

The Great Wall of China: How to Deal with Lack of Information Freedom?
management presentation, discussion
GROUP B
COMPANY VISIT
3:00 PM

Netconcepts
Mr.Allen Qu, Founder & CEO
The Great Wall of China: How to Deal with Lack of Information Freedom?
Management presentation, discussion
return to hotel

7:00 PM

Meet in the lobby Depart by bus for dinner

7:30 PM

Farewell Dinner at Lost Heaven

dress code: smart casual

2x bus
transfer/restaurant

return to hotel

Fri, Jul 10, 2015

7:00 AM-9:00 AM

Depart for USA

Breakfast
Check out/transfer to the airport (by 12:00 PM)
Depart for USA

Day 6
Caf Jinbao 99, 2nd Floor
own arrangements