By
Munna Ramesh
Asst. Business Manager
JRO Narsapur
Bangalore DO
Page 1
INDEX
S.
NO
1
TOPIC
MARKETING DIVISION STRUCTURE
PAGE
NO.
3
RETAIL AUTOMATION
INTRODUCTION TO COCO
12
13
SAMPLING AT RO
15
17
AUTO LPG
18
10
RO OPERATIONS
19
11
HIGHWAY BUSINESS
23
12
25
13
NFR BUSINESS
27
14
28
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The Marketing Division of Indian Oil Corporation divided into State Offices,
which are sub-divided into many Divisional Offices. The Heads of Divisional
offices report to the respective Heads of State offices, who inturn report to
Director (Marketing).
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Divisional Offices are further divided into Areas which are controlled by Field
officers. Further field officers do inspection, attend regular maintenance
related issues at ROs and play their role in improving the sales of the
respective sales areas. The Fleet officers takes care of fleet business of all
sales areas of DO.
The DO has Finance, HR and Engineering disciplines that take care of
respective functions and will directly report to respective functional heads of
State Office.
The working of DO constitutes of the following activities:
1.
2.
3.
4.
5.
6.
The above activities are performed according to the Retail Policies &
Guidelines.
Some of the significant policies in Retail include:
RO Policies
i. Subsidy policy
ii. Modernization policy
iii. DU Replacement policy
iv. Look and Feel policy.
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Canopy
Driveway
Tanks
Dispensing Units.
Monolith
Buffer
Sales Building
Electrical room
Store Room
Toilet
Site Plan gives us the location where the outlet is present. Before planning
any RO the site plan should be drawn and indicate all the facilities that are
located in the radius of 100m around it.
Lay out is the next term that comes once the site plan is ready which
indicates the dimensions of the various structures in an RO and their relative
placements as per the rules of the Explosive License and also the safety
aspects are considered.
Once the layout is finished it should be sent for approval by the
Commissioner in case of City or DM in case of district. Meanwhile it is also
sent for approval of Explosive License and Internal approval by IOCL (IO).
All of the above is taken care of by the Engineering department located in
DO besides repair and maintenance works.
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Site and
Infrastructure
ownership
Tanks
and
Pumps
Operation
of RO
COCO
IOC
IOC
By IOC
A Site
IOC
IOC
By Dealer
B site
Dealer
IOC
By Dealer
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Statutory Requirements:
Petroleum Rules 2002 under Petroleum Act 1934 and require license
from PESO for construction and operation.
Dimensional requirements & distance requirements per MORTH
(Ministry of Road Transport & Highways) Norms
Static and Mobile Pressure Vessels SMPV (Unfired) Amendment Rules
1999 under Explosive Act 1884.
Site layout and construction of ROs are approved by PESO.
Approvals required from other applicable statutory bodies and local
authorities and shall comprise of:
District Magistrates NOC
Approvals from Municipal Corporation / Local Bodies .
PESO approval for layout drawings.
Independent Third Party Inspection on completion of Installation
Storage Licenses from PESO.
Weights and Measures certificates.
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RETAIL AUTOMATION
Automation enables remote access to the numerous data about any of the
Automated Retail Outlet. The embedded program records all the transactions
that occur at the Retail Outlet and are forwarded to the Central Management
Server where it is stored and updated from time to time. The data is then
analyzed for various applications.
The ROs which are selling more than 200 KL/ month are being provided with
Retail Automation
Features of Retail Automation
Inventory management
Generating indents
a)
b)
c)
Implementation:
All the ROs in a division are divided into groups. And the automation is
implemented in each group based on some factors such as potential,
location etc. The automation is covered in four phases.
Vendors:
Phase 1:M/s Honeywell Automation India Pvt. Ltd.
Phase 2: M/s Roseman Engineering Ltd
Phase 3: ATG system by M/s AGS Transact Technologies
System integration by Orpak systems India Ltd.
Phase 4: ATG system by Omntec
System integration by Orpak Systems India Ltd.
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Description
1
2
3
4
Ph I
Ph II
Ph III
Fore-Court Controller
(FCC)
Uninterrupted Power
Supply (UPS)
Back Office System (BOS)
to store transaction and
other data.
Communication system
between retail outlets
(BOS) / FCC and Central
Management Server
(CMS) at HO
Y (Through
broad band
dongle) BOS
communicates
with CMS
Y(Through
SIM/
Broadband )
FCC
communicate
s with CMS.
Y (with
console)
Y
Y(Through Dial
Up-modem)
BOS
communicates
with CMS
ATG system
Y (with
console)
Y
Y
N
N
N
Capturing of totalizer
reading at every
transaction
No print no delivery (in
case of printer not
working or printer paper
is out, dispensing will be
blocked)
ATG Probe/console
communication failure
beyond 180 secs
( Nozzles connected to
concerned tanks will be
blocked)
Live View
Y
Y (at
23:58:00 hrs
daily)
Y
7
8
9
10
11
12
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INTRODUCTION TO COCO
COCO is a company owned company operated retail outlet.
Types of COCOs:
Permanent COCO: These are the Company owned retail outlets
Operated by Business Manager or Service Provider or Adhoc dealer.
Service Provider:
Service Provider is selected for Company owned outlets for day to day
efficient operations.
The
1.
2.
3.
Adhoc Dealer:
Adhoc dealer is a regular IOC RO dealer appointed on temporary basis in
the absence of Service provider at COCOs.
Adhoc dealer selection procedure involves the preparation of merit list of the
existing high selling RO dealers of the concerned field officers sales area and
the one who tops the merit list will be appointed as Adhoc dealer.
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Tenure of the Adhoc dealership will be one year, to be renewed for a period
of another one year. The contract will be terminated on the selection of
dealer or if involved in any major malpractices.
a.
b.
c.
d.
e.
f.
g.
in full scope.
Settlement of Service provider bills monthly.
SAP accounting has to be done for the following periodically
Enter opening stock
Post incoming payments
Booking sales
Delivery Confirmation
Stock loss accounting
Daliy stock reconciliation
MIS Report
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B. Safety:
b)
1. Particulars of License
2. Emergency telephone nos. (local fire service, police, Field
Officer, emergency instructions)
3. Caution boards/SOPs/Dos & Donts etc.
4. Safety precautions slogans like No smoking, No mobile etc.
SAMPLING AT RO
Sampling is the most important activity in oil industry. Sample is the true
representation of the bulk product which determines the final Quality as well
as Quantity is firmed up.
Sample is a part from the whole of quantity of material required for
laboratory examination
or for preservation of record. Laboratory examination may be required for
determining
physical and chemical characteristics to ensure:
The average quality of the whole material
The extent of variation of qualities in different portions of the whole
material
SAMPLE CONTAINERS:
Sample container shall be of proper size and material, non reactive to the
sample and safe in transportation. Recommended materials are as follows:
PRODUCT
MS, HSD & LUBE OILS
Ethonal
Container material
Aluminium
Stainless steel
Sample container shall have a suitable cap, stopper or lid and shall have
proper provision for sealing.
Sample Cans : Cans or other suitable metal containers which are neither
affected by the products nor affect the quality of products should only be
used.
Screw Caps : Screw caps with suitable oil-resistant material discs should
only be used. It is important that the disc should be removed before the
cleaning of screw caps and new discs be subsequently fitted.
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SAMPLING EQUIPMENTS
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South, BPC Terminal on East, Vacant Land on North and IOC LPG plant on
West.
Operations of terminal are:
1. Receipt
- Mangalore-Hassan-Bangalore pipeline (MHBPL)
- Chennai-Bangalore (CBPL)
- Through TTs and Tank Wagons
2. Storage
3. Dispatch:
Tank Truck Loading To Retail Outlets, Consumers.
Pipe Line - ATF through Devanagonthi- Devanahalli Pipe Line
(DDPL) to Indian oil sky Tanking ( IOSL),Bangalore
Products handled: MS(BS 3 and 4), HSD(BS 3 and 4), SKO, JET A1, Dyes
and additives
Supply areas:
Bangalore City
Bangalore rural
Chikbalpur
Tumkur
Kolar
Ramanagaram
Parts of Madhya
districts
Manpower:
Officers: 28
Staff: 41
AUTO LPG
Auto LPG is the one used for Auto Rickshaws. The normal LPG which is used
for household purpose is different from Auto LPG in two aspects Density and
Vapor pressure. Auto LPG station has a dedicated storage tank which is
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separated from drive way in a confined compound inside which all the
equipments required for storage and receipt and delivery of Auto LPG in a
safe manner are present.
Hard Stand is the place where the bullet truck comes and rests for
decantation.
It is marked by yellow line in the shape of rectangle.
Different equipment one may find in ALDS are
ROV
Y type strainer
Micro filter (5 microns)
Pressure release valve(pop action valve)
Mass Flow meter
High level alarm
At the DU
Breakaway coupling
Pressure gauge
The pressure of the Auto LPG at which it is being dispensed is 8 bar. The unit
of measurement is Litres.
RO OPERATIONS
Stock reconciliation
o Quantity related
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DSR)
Calculate sales
Testing
o Quality Related
Density through hydrometer thru thermometer at
15c
Filter paper test (fpr MS)
At supply point
TT
RO
Customer service
Besides ensuring the customer service one has to provide
mandatory facilities
air
water
toilet
Complaint register and feedback -toll free no. 1800 233 555
Others:
uniform
Credit machine, Xtrapower, XtraRewards machine
Lighting
Printer at DU
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Safety Operation:
sales building
First Aid
Electricity room should be checked on daily basis
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Booking sales
Stock loss
Knocking off
MIS
MS=40kl
HSD=40kl
2*20 kl=40kl
2*20kl=40kl
Manpower: 42
Number of nozzles: 15
Improvements/suggestions:
MS=55kl
HSD=35kl
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2*20 kl=40kl
1*15kl=15kl
1*15kl=15kl
2*10kl=20kl
No. Of nozzles=22
Manpower =32
HIGHWAY BUSINESS
Ambitious Highway Upgradation Plans to facilitate higher usage.
Improved road conditions leading to better fuel economy, operations
& freight delivery time.
Future Projection indicate substantial shifts of rail freight to road.
Future Threats:
With imminent deregulation of HSD, Pvt players expected to be
active once again.
About 60 % of the Retail Volume will be vulnerable to private players
incursion.
Highway business being attractive in terms of volumes will be the
main focus area for all players, including BPC / HPC
Relatively easy availability of land will facilitate faster spread out &
penetration by all players
Organized fleets more likely to tie-up with those Oil Cos. offering
total fuelling solutions
Low volume and private dealer network unlikely to survive
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Multiple offices
Decides ROs to fuel.
Estimates fuel efficiency per vehicle
Q&Q
Correct billing
Safe Parking
Cashless transactions
Emergency assistance
Vehicle tracking
NETWORKING OF ROS
In order to provide an end-to-end fuelling solution to the inter-state fleet
operators and to maintain leadership in highway retail business,
networking select ROs on Golden Quadrilateral (GQ) and North-South &
East-west corridors is very essential.
Objective:
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Facility offerings:
-
Secured parking
Toilet block for truckers
Bathing area for truckers
Rest area
MPDs
Canopy
Paved/Asphalted driveway, with good ingress and
egress
Optional facilities:
XTRAPOWER
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The repeated purchases are rewarded with 25 points for every Rs.
100/- purchase.
Medical claim Rs
Tyres.
The Program also has option for web-based tracking of the vehicles,
which can improve the Fleet Utilization.
Daily sales turnover of the program has crossed Rs. 38 Cr.
Max. sale in a single swipe is Rs 12,000/Daily transaction limit is Rs 24,000/Monthly transaction limit is Rs 70,000/-
XTRAREWARDS CARD
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NFR BUSINESS
It is a revenue generation process by providing additional services apart from
fuel under one roof, not at the extent of effecting Fuel business.
The main attributes of NFR business involved are
Food Kiosk
Flower shops
C-stores
ATMs
Insurance
PUCs
Restaurants/Dhabas etc.,
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Setting up of all of the above, require some structure to be built on the Fore
court which occupies substantial part of FC., Besides there are some NFR
activities that does not require space like Standees, Sales promoters, etc,
which sells some products like car washing products, Sun shields, etc,. which
produce revenue with almost no expenditure by the company are also
proved to be good revenue makers.
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Pump Attendant comes to the vehicle and signal the customer about
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He asks you for the fuel and its quantity. No matter how little quantity
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