D C Sonkhla
DE (MPLS), BRBRAITT
dcsonkhla@bsnl.co.in
dcsonkhla@yahoo.com
919425800989
brbraitt/IPTV/dcsonkhla
WELCOME
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AGENDA
What is IPTVs
IPTV Services
IPTV Viewing Devices
IPTV VIDEO
IPTV AUDIO
Moving picture experts group (MPEG)
IPTV systems
Home Media Network(HMN)
Digital rights management
Summary
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IPTV systems
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IPTV systems
IPTV systems link content providers (such as TV
networks) to consumers.
An IPTV system can transfers digital content (such as TV
programs) through IP data networks (such as the Internet)
to devices that can receive and display IP digital video
(such as standard televisions that have a set top box).
can
technically
provide
programming
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IP Distribution Systems
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IPTV services
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IPTV services
IPTV services are the delivery of media or programs
to viewing devices (televisions) whereby the signals
travel through IP data networks.
IPTV services include subscription services (paid
access), pay per view (on demand), and advertising.
Subscription Services - Subscription services are
value-added services that provide or entitle a
customer to receive or gain access to services.
Subscription services are typically provided with no
fixed termination date and subscription users are
often billed periodically (e.g. monthly) for the
subscription service.
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TV Advertising
IPTV advertising is the communication of messages or
media content to one or more potential customers who use
advertising
combines
traditional
television
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TV Advertising
This figure shows typical television services that
create billing and service usage records for
subscription and advertising services.
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TV Advertising
Above diagram shows that television subscription
services include access to local content, live network
programming and pay per view (on demand) services.
Diagram also shows that usage records may be created
for the selection and insertion of commercials and
interaction with advertisements.
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Multimedia Computers
A multimedia computer is a data processing device
that is capable of using and processing multiple
forms of media such as audio, data and video.
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IP Television Sets
An IP television set is a viewing device that is
specifically designed to view digital television signals
through the IP data networks (such as the Internet)
without the need for a signal conversion set top box.
SIP.
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mobile
telephones
are
wireless
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IP VIDEO
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IP VIDEO
Internet Protocol video (IP Video) is the representation of
sequential image information in digital (discrete level)
formats that are transferred using IP data packets
(datagrams).
The use of IP video allows for more simple storage,
processing, and transmission of video signals through data
networks.
IP video systems create or receive digitized video signals,
compress the digital video, packetize the video and add
destination addressing and control information to each
packet, manage the transfer of packets through a data
network, receive and re-sequence the data packets, and
convert the data packets (render) into a form that can be
viewed by people.
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Video Digitization
Video digitization is the conversion of video
through
the
use
of
an
analog-to-digital
(pronounced A to D) converter.
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Video Compression
Video compression is the process of reducing the
amount of transmission bandwidth or data
transmission rate by analog processing with digital
coding techniques.
When compressed, a video signal can be transmitted
on circuits with relatively narrow channel bandwidth
or using data rates 50 to 200 times lower than their
original uncompressed form.
Some of the common types of video compression
used in mobile devices include 3GPP, MPEG (MPG),
MPEG-4 (mp4), Quicktime (MOV), Windows
(WMV and AVI), Real (rm) and Flash (SWF/FLV).
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Video Rendering
Video rendering is the process of converting media
(such as IP data packets) into a form that a human can
view.
IP video rendering may involve adapting the adjusting
the media signal to overcome errors in transmission
such as repeating the previous image when lost
packets occur.
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Video Rendering
Figure shows how video can be sent via an IP
transmission system.
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Video Rendering
Diagram shows that an IP video system digitizes and
reformats the original video, codes and/or compresses the
data, adds IP address information to each packet, transfers
the packets through a packet data network, recombines
the packets and extracts the digitized video, decodes the
data and converts the digital video back into its original
video form.
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IP Audio
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IP Audio
Internet Protocol audio (IP Audio) is the representation
of audio information in digital (discrete level) formats
that are transferred using IP data packets (datagrams).
The use of IP audio allows for more simple storage,
processing, and transmission of audio signals through data
networks.
Audio Digitization
Audio digitization is the conversion of sound signals
into digital form.
To convert an analog audio signal to digital form, the
analog signal is digitized by using an analog-to-digital
(pronounced A to D) converter.
The A/D converter periodically senses (samples) the
level of the analog signal and creates a binary number
or series of digital pulses that represent the level of the
signal.
The typical sampling rate for the conversion of
analog audio ranges from 8,000 samples per second
(for telephone quality) to 44,000 samples per second
(for music quality).
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Audio Compression
Audio compression is the process of reducing the
amount of audio transmission bandwidth or data
transmission rate by analog processing with digital
coding techniques.
When compressed, an audio signal can be transmitted
on circuits with relatively narrow channel bandwidth or
using data rates 2 to 8 times lower than its original
uncompressed form.
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Audio Rendering
Audio rendering is the process of converting media
(such as IP data packets) into a form that a human
can hear.
IP audio rendering may involve adapting the adjusting
the media signal to overcome errors in transmission
such as repeating the previous sound segment when
lost packets occur
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Audio Rendering
Figure shows how audio can be sent via an IP
transmission system.
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Audio Rendering
Diagram shows that an IP audio system digitizes and reformats
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MPEG
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MPEG
Moving picture experts group (MPEG) standards are
digital video encoding processes that coordinate the
transmission of multiple forms of media (multimedia).
Moving picture experts group (MPEG) is a working
committee that defines and develops industry standards
for digital video systems.
These standards specify the data compression and
decompression processes and how they are delivered on
digital broadcast systems.
MPEG is part of International Standards Organization
(ISO).
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Media Multiplexing
Media Multiplexing - Multiplexing is a process
that combines multiple communication (voice
and/or data) channels into a single transmission
signal or channel.
Media multiplexing for IPTV systems involves
combining audio, video, data (such as closed
captioning), and other information into a single
media stream (channel).
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Program Multiplexing
Program multiplexing is a process that combines
multiple program channels (such as television
channels) onto a single transmission path (such as a
broadcast channel).
Program multiplexing for an MPEG system involves
coordinating and merging small portions of programs
into a common transmission path.
Program multiplexing is not usually needed for direct
connections to end users as they only require a single
program channel.
Program multiplexing is commonly used for
connections from media sources (such as networks or
cable companies).
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Program Tables
Program tables are groups of structured information
that describe media programs, program components
or other information that is related to the delivery and
decoding of programs.
MPEG tables can be used by electronic programming
guides (EPG) to inform the user of the available
channels.
The EPG is the interface (portal) that allows a
customer to preview and select from possible lists of
available content media.
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MPEG Profiles
MPEG profiles are a particular implementation or set of
required protocols and actions that enables the
providing of features and services for particular MPEG
applications.
These applications range from providing standard
television services over a broadcast system to providing
video services on a mobile wireless network.
The use of profiles allows an MPEG device or service
to only use or include the necessary capabilities (such
as codec types) that are required to deliver media to the
applications.
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MPEG Levels
MPEG levels are the amount of capability that a
MPEG profile can offer.
MPEG levels can range from low level (low
resolution) to high level (high resolution).
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IPTV systems
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IPTV systems
IPTV systems are the combinations of equipment,
software, and processes that are used to gather
programs from various sources, organize them into
channels, distribute them through various data
communication systems, and allow people to select
and view the programs on one or more types of
viewing devices.
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Content Sources
Content sources for IPTV systems include a mix of
traditional television content sources and new media
sources.
Traditional content sources include network TV,
syndicates (shared TV program sources), movies
(through content aggregators), local programming
(news and sports).
New
media
sources
include
independent
programming
(companies,
organizations),
community content (social media), and personal
media channels.
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Head End
Headends are the network components that are used
to receive, mange, process (convert formats if
necessary), and distribute (broadcast) digital media
content to television network users.
Headends can range from the simple devices that
convert analog video to digital form for transmission
to the interactive control, delivery, and management
of digital content.
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Distribution Network
A distribution network is the portion of a television
system that links the media programs (the headend) to
the end customer's viewing devices.
For IPTV systems, the distribution network is a digital
system that can transport IP data packets.
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Home Networks
A home media network is the equipment and
software that is used to transfer data and other
media in a customer's facility or home.
A home network may be used to connect terminals
(computers) and media devices (such as TV set top
boxes) to each other and to wide area network
connections.
Home networks may use a mix of wired Ethernet,
wireless LAN, powerline, coaxial and phone lines to
transfer data or media.
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Home Networks
The headend converts the media sources into a form that can
be managed and distributed.
The asset management system stores, moves and sends out
(playout) the media at scheduled times.
The distribution system simultaneously transfers multiple
channels to users who are connected to the IPTV system.
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Multimedia Needs
Households may have a combination of several
multimedia computers, set top boxes or IP televisions in
each home.
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Rendering Rights
Providing authorization to convert media into a
form that can be heard, viewed or sensed by a human
being.
An example of rendering is the conversion of a data
file into an image that is displayed on a computer
monitor.
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Transport Rights
Transport rights are the authorizations to move,
copy or loan content.
An example of transport rights is the transmission of
television programs through a satellite system.
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Derivative Rights
Derivative rights are the authorizations to extract,
insert or edit content.
An example of derivative rights is the use of text
from a book or article in a presentation or another
article.
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DRM System
DRM systems are a combination of processes,
programs and hardware that facilitate the
assignment, management and enforcement of the
rights associated with digital media.
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Media Identification
Media identifiers are unique labels or codes that can
be used to identify any type or portion of content.
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Rights Assignment
Rights
assignments
is
the
granting
of
authorizations (permissions) that allow for the use,
communication, or alteration of media or information
to other people or systems (e.g. to the public).
IPTV rights management systems must identify
content and the rights associated with it.
For example, some programs may only be distributed
a limited number of times.
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Asset Management
Digital asset management is the process of acquiring,
maintaining, distributing and deleting information
(electronic) assets.
IPTV systems may temporarily store and use digital
assets (such as movies or TV programs) provided by
other companies.
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Usage Tracking
Usage tracking is the recording of a quantity of
service or material that is transferred over a period of
time or between events.
DRM systems must be able to track when and how
digital assets are requested and used.
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Rights Enforcement
DRM systems may control enforcement points that
maintain and manage admission and usage policies for
services.
For example, if a viewer has required to watch a pay per
view TV program, the viewer should not be able to
watch the program again without having to pay again.
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IPTV Economics
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IPTV Economics
IPTV economics is the identification and analysis of
revenues and costs associated with providing IPTV systems
or services.
IPTV Economics
Pay Per View Content - Pay per view (PPV) is the providing
of television programming such as sports, movies, and other
entertainment video that customers view for a fee each time the
obtain or use the content.
Advertising - IPTV operators can earn revenue for the
insertion of promotional media that is viewed by potential
customers. The advertising revenue potential for IPTV
operators can be much higher than for traditional television
broadcasters because television commercials can be targeted to
specific areas, homes, or even to specific viewers. IPTV
systems can use addressable advertising (ads sent to specific
boxes), expandable advertising (viewers can choose to see
more), and interactive advertising (viewers can submit requests
and feedback).
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IPTV Economics
Television Commerce - Television commerce is a
shopping medium that uses a television network to present
products and process orders. IPTV systems can merge
electronic commerce (e-commerce) systems with their IP
networks to permit viewers to purchase items and services
directly through their television sets.
IPTV Cost Sources - IPTV cost sources include fees
incurred for the use of content, operations cost, systems
costs, and data transfer costs.
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IPTV Economics
Content Licensing - Content licensing costs are the fees
paid for the legal rights to distribute the media that is
sold or transferred. For traditional content (such as
network TV programs), the cost of content rights
distribution for television systems ranges from
approximately 35% to 50% of the collected revenues
(see the financial reports of cable television companies).
IPTV systems may offer new sources of content that
have lower costs or the content owners (such as
companies)
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IPTV Economics
Operations Cost - Operations cost is the charges and fees
associated with the setup (provisioning), administration,
and management of a business or system. Because IPTV
technology and systems are relatively new, it is likely
that setup and maintenance costs will be relatively high
initially. However, as IPTV systems mature, customers
can self service their orders and automated diagnostics
IPTV Economics
Data transfer cost is the fees paid for the transferring of
data into or out of a data network (such as the Internet).
For companies that own their own data network, this cost
is determined by the network cost divided by the total
bandwidth used by the customers.
For Internet TV broadcasters, this cost is determined by the
bandwidth that is sent through the Internet.
Because data the data transfer rate for digital video signals
is relatively high, the data transfer cost for each user for
standard television quality signals through the Internet can
be approximately 2 to 10 cents per hour.
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Summary
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Summary
IPTV is about Content. Because IPTV is a switched
video system, there is no limit on the number
channels a system can have. It is possible to have 1
Million TV Channels or more.
IPTV Services can include traditional television
types such as subscription (paid programming), Pay
Per View on demand services. IPTV systems can
earn much more advertising revenue than
traditional TV systems because ads can be targeted
to specific users. IPTV systems can merge ecommerce with IPTV technology to produce very
high value television commerce (t-commerce).
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Summary
IPTV viewing devices include standard TV (with
STBs), multimedia computers (PCs), multimedia
mobile phones (with video capability), and IP
televisions (dedicated digital viewing devices).
IPTV systems can be owned and/or managed
networks. The types of companies that can operate
managed networks include telephone companies
(essential now), Cable TV companies (will need to
compete with telephone company IPTV), electric
companies (send the signals over existing electric power
lines), mobile systems (value added service), and
wireless broadband (they need new customers).
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Summary
Internet television (Broadband TV) are systems that
distribute television signals through an Internet
connection that they cannot control (unmanaged
connections). If the broadband connection is fast
enough, the quality can be the same as managed IPTV
systems. Internet TV systems can have very low
startup costs and can offer TV programs globally.
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