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Let us stop being cynical about Hyderabads

real estate market

A lot has changed in Hyderabads real estate market in the past 12 months, but one thing that has
not changed is that a lot of us continue to be cynical about this market. One would be happy to
discuss / debate these negative viewpoints about the market provided it supported by hard data and
not emotional outbursts.
Let us analyze certain developments and understand the pointers:
In Hitec city the rentals in the past 12 months have seen a dramatic increase especially for
Grade A office space. Rentals ranged between Rs. 35-40/-psf/mth in Hitec about 15-18
months back. Post the political solution, the rentals started climbing and ranged between Rs.
40-45/-psf/mth around 6 months back. Today Grade A office space quote in Hitec is around
Rs. 50/-psf/mth.
To put these numbers in context, the highest rentals previously seen in the same market
segment in 2006-07 was in the range of Rs. 41-43/-psf/mth. The market nosedived from
2008 onwards and lowered to around Rs. 30-32/-psf/mth.
Since late 2013, increased IT office demand and limited supply has helped rentals go up
substantially. Today Hyderabad office rentals for Grade A office space are more than Pune /
Chennai. Hyderabad is no longer the cheapest office market for IT tenants.
The rentals for non-Grade A space in Hitec have also started inching up compared to last
year. Limited supply and demand for independent buildings amongst medium scale IT
companies are contributing to this growth.
The market has again started witnessing large sized built-to-suit commercial office space
transactions of one million sft plus in each deal.
The CBD areas of Begumpet / Somajiguda / Banjara Hills etc also have seen better
occupancy levels and rentals. In Begumpet the lone Grade A office space building recently
quoted Rs. 105/-psf / mth as rental for a built-to-suit option. Office rental quotes have
crossed the 3-figure mark. Clients are negotiating and not wasting time getting shocked.
On the retail front, deals are getting closed across all high street locations. Rentals have
remained stable or increased slightly. Malls also have higher occupancy levels. Given the
buoyancy on the retail side, a major developer is planning 2 malls in Hitec, one of which
would be the largest mall of Hyderabad.
Commercial developers in suburbs like Pocharam etc. are also looking at developing more
space to cater to enquiries coming in.
The commercial market momentum augurs wells for the residential market. Slowly but steadily the
commercial market momentum will fuel the job market which in turn will push the residential
market up. Our understanding of the residential market is as follows:
An indication of residential market pickup is the number of new launches in any market
especially from developers from other markets.
In this month one of the largest developers of South India is launching 2 major apartment
projects in Hitec. Two more prominent South India developers, launching residential
projects in Hyderabad, are closely following them.
Why are these non-resident developers launching projects suddenly in Hyderabad after
keeping their plans in abeyance for years? Obviously the market buoyancy in the
commercial market has not escaped their view and probably they feel this is the right time to
make an entry in this market.
Add to this, for the past few months, major developers from Pune, Bangalore and Dubai

have been coming to Hyderabad every month to sell their inventory in this market. Some of
them are coming regularly on a monthly basis, which leads us to believe that response from
this market is good enough to keep these developers interested in marketing other city
projects in Hyderabad. Buyers from this city are buying properties across various markets.
The trust deficit continues in the residential market since the projects, which have been
languishing in the past, mostly continue to remain so. This includes quite a few flagship
projects. This probably is the only reason why the residential momentum is taking more time
than what most anticipated.
The local developers have also started reporting better numbers in the past few months.
December was bad for all but January especially in Hitec was better especially for ready-tomove-in units. Developers who sales numbers were close to zero have started reporting
single digit sales and those who were in single digits have improved to double digits.
Developers across the city both western and eastern side acknowledge that site visits,
prospect list, negotiations, deal closures etc. across the market has improved. The current
sales situation is far from ideal but make no mistake that the momentum, however small, has
In Hitec city prominent project rates now range from Rs. 5500 7000/- psf. The secondary
market for some completed projects are sometimes better than builder sales. These rates had
been ranging between Rs. 4500 6000/- psf 12 months back.
The only residential market, which continues to languish, is the luxury apartment segment in
Banjara Hills. Any project, which quotes Rs. 10,000/- sft plus as basic price, is facing
negligible sales. Some sales momentum is being witnessed in the sub Rs. 10,000/-sft range.

Let us also evaluate some of the surveys done by 3rd party agencies on Hyderabad, couple of which
is as follows:
A widely held view that Hyderabads economic numbers suffered due to political agitations
has been negated by a report by US-based Brookings Institution which states that the per
capita income indicator showed better growth in Hyderabad in the 2009-14 period compared
to Bengaluru.
Hyderabad is among the top preferred cities for employees seeking jobs as per findings of
India Skill Report (ISR) complied by Wheebox, PeopleStrong, LinkedIn and CII.
Was pleasantly surprised to read a CEOs statement in the newspapers that his companys head
count in Hyderabad will grow substantially, to quote him, the city would attract more IT
companies because it offers people with good skills at right cost. Bengaluru and Mumbai are
Are we the cynical lot missing something? Are we not seeing the reviving of potential of the city,
which outsiders are seeing and actioning on? This situation reminds me of 2006-07 periods. Back
then when we suggested that markets were overheated in terms of prices, nobody really listened. It
was as thought the good run will never end. Similarly today when we suggest that markets will be
promising / already improved, people remain skeptical. It is as though people expect the gloomy
period to be permanent feature. Nothing is permanent neither good nor bad times. Since we have
gone through so much of bad times (over 6+ years) hence it is a reasonable expectation that we can
only see good times going forward.
Inspite of the above analysis many remain cynical about the market. Builders are busier today than
in the past so are the serious realtors / brokers, might I add, after many years. In every transaction
there is a set of people who tend to guide the eventual buyer basically uncles, aunties, in-laws, outof-work bankers etc. This set of people actually have no experience of the real estate market but feel
that post the new state formation everything will go bust. This attitude is actually hurting the market
more than anything else. Some people just dont want to see or hear anything positive about this

Cynics have to realize that all of us are part of the market. We all benefit only if the market
improves. The first step towards this is for us to share the correct picture about our market to
potential buyers. The correct picture is that the commercial markets are up and residential is
beginning to follow. Let us all start sharing the correct market perspective and hopefully the good
times will come sooner.
For More Info : Commercial Real Estate Agents

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