t e s

r a
n t
m e
Advertisement
rates
2006
 Catch 277 000
*NMS A03/S04

readers with
Turun Sanomat
Turun Sanomat is the third largest 7-day newspaper in Finland.
With 277 000* daily readers, Turun Sanomat is the most readed
newspaper in South-West Finland.
In the year 2005 Turun Sanomat celebrated its 100th anniversary.
Because of the long history, Turun Sanomat is a wellknown and
respected media. Advertising in Turun Sanomat is the most
efficient way to influence consumers in the market area.

* NMS 2004

Reading coverage of the newspapers

0% 10% 20% 30% 40% 50% 60% 70% 80%

Turun Sanomat

Turkulainen*

Aamuset*

Ilta-Sanomat

Iltalehti

Helsingin Sanomat

Kauppalehti

*Free distribution paper

RMS South-West Finland 2004

Turun Sanomat
advertisement rates
T H E S E P R I C E S D O N OT I N C LU D E VAT 2 2 % .

weekday Sundays min. size

Turun Sanomat €/cmm €/cmm (column mm)

Frontpage b/w 4,31 4,59 120

(modul 1x120 cmm) 2-colors 4,48 4,79 120
4-colors 5,17 5,49 120
Before text b/w 2,88 3,25 25
2-colors 3,09 3,47 100
4-colors 3,58 3,94 100
In text b/w 3,15 3,68 50
2-colors 3,52 3,84 100
4-colors 4,16 4,74 100
After text b/w 2,35 2,83 25
2-colors 2,88 3,20 100
4-colors 3,36 3,68 100
Jobs available b/w 2,88 3,25 20
2-colors 3,09 3,47 100
4-colors 3,58 3,94 100

Extra tabloid at Saturdays size € No issues on following

days in the year 2006
1.1. Sunday
In text 1/1-page 2769,00 16.4. Sunday
1/2-page 1505,00 17.4. Monday
24.6. Saturday
25.6. Sunday
Treffi tabloid at Wednesdays size € 25.12. Monday
26.12. Tuesday

In text 1/1-page 2769,00

188 x 100 mm 522,00
124 x 60 mm 350,00
60 x 60 mm 177,00

TS economy tabloid size €

In text 1/1-page 2769,00

1/2-page 1505,00
Publishing dates 2006: 24.1., 21.2., 21.3., 25.4., 1/4-page 888,00
23.5., 20.6., 22.8., 26.9., 24.10. ja 21.11. 1/8-page 450,00
1/16-page 256,00
 Special prices
Fixed position 10%

Minimum size in front page 360 mm and in other pages 400 mm.

Extra holidays

Sunday rates are applied also on extra holidays, May Day and
Indepence day (Dec 6 th). If the newspaper is not published
on sunday because of an extra holiday we will use
Sundayprices to the newspaper published last before Sunday.

Discounts
Repeat ad discount

In case the advertisement is repeated unchanged in 14 days

a discount of 10% is granted.

Classified and lines ads

Bookings, cancellations Discounts for repeated classifield (20–200 mm) and lines ads
and rate changes
after and before text.
For bookings kindly contact • 10% on the second advertisement
the Turun Sanomat Marketing • 20% on the third and the following ads.
• E-mail
pia.suomi@turunsanomat.fi
• Fax Advertising agency discount
+358 2 269 3469
• Phone Authorized agencies 15%.
+358 2 269 3560

Turun Sanomat shall have the rights Restrictions on discounts

to change advertisements rates at
any time. Price increases caused by
In addition to advertising and media agency it is possible to
any law, statute or acts obtain only one additional discount depending on the way of
of government authorities will publishing or the type of advertising.
increase prices correspondingly
from the date such order comes into
effect. Such increases will also apply
to advertisement bookings already
made.
Errors and claims
Turun Sanomat strives to publish all accepted advertisements
on the dates agreed upon. However, there shall be no liability
for any damages whatsoever the advertiser may be caused if,
for productional or other operational reasons (e.g. strike) or
for reasons due to the advertiser, an accepted advertisement
can not be published.

In the event of an error or omission of the advertisement the

publisher´s liability shall in all cases be limited to repaying
any amount received for the advertisement. All claims shall be
made within 7 days of the publication or the scheduled date of
the advertisement.

Terms of payment
and securities
Payee Information we need
about the client
TS-Group, Turun Sanomat Marketing •Company´s name
(how it is registered)
Advertising and media agencies who have agreed an agreement
•Perfect address
on operational and quality co-operation and meet creditwort- •Contact person
hiness criteria (IYN or bond posted with Turun Sanomat) pay •Phone number, fax number
within 30 days. The TS-Group reserves the right to change the and e-mail
•VAT-number (if a company)
payment terms.
This is very important,
Interest for over-due payments is the one valid at the time. we can only charge without
tax if we have the VAT-number.
Claims concerning invoices must be made within 8 days of the
date invoice. Bank information

IBAN code
FI97 2057 1800 0634 36
Securities SWIFT code
(=BIC) NDEAFIHH
According to the terms and conditions of Turun Sanomat. Account number
Payment in advance can be requested. 205718-00063436 EUR

Value Added Tax is 22 percent. The advertising rates are subject

to VAT and will be shown separately in your invoice.
 Electronic
documents
We recommend electronic delivery of materials as a PDF file
which is created using Adobe Acrobat Distiller
(PDF 1.3 – 1.4 version). The material may be submitted in the
following document formats (Macintosh or PC).
• Macromedia Freehand 7.0 – MX
• QuarkXPress and Passport 3.11 – 4.1
• Adobe InDesign 2.0 – CS2
The document supplied and the final advertisement must
occupy the same printout area and each document must only
contain the material for one advertisement.
Always double-check that the document file is free of errors
before sending the material!

Fonts (typefaces)

Adobe FontFolio 8.0 PostScript fonts. We recommend that

the fonts be converted into paths if the application program
allows for it. It should be noted that TrueType -fonts cannot be
employed.

Appended images and graphics

TECHNICAL DATA Images and graphics are to be stored as high-resolution

• Printing plant CMYK -images in the EPS- or TIFF-formats. The recommended
Turun Sanomat resolution of pictures imported in page layout programs on a
Newspaper printing house,
scale of 1:1 is 200 ppi. In EPS-format DCS-mode can not be
Artukainen
used. In TIFF-format LZW-packing is not allowed.
• Printing Method
Four-color offset
Data compression
• Paper
Newsprint 45 g/m2 The colour values of four-colour advertisements must be
defined as CMYK process colours.
• Resolution
40 lines/cm We recommend data compression since it helps to recude
transfer times. The allowed compression programs are Stuffit
and Zip. PDF-documents does not have to be packed.

Proofs

Electronic documents must always be accompanied by a proof

sheet/print. We recommend that you supply a full-colour proof.
It is also possible to fax the proof to number +358 2 269 4475.
Complaints can only be considered if a proof print/impression
is received with the submission.
Adelivery of materials and accompanying formproofs

Electronic documents can be submitted by line transfer trough

e-mail, FTP, First-Class or using ISDN Macintosh Leonardo
connection. Documents also be sent on a CD-ROM or 3,5”
diskette. All materials must show the name and telephone
number of the reproduction company or equivalent facility
where the material was procudedm as well as the publication
date and the name of the advertiser/advertising agency.
Delivery Address Turun Sanomat, Advertisements
P.O. Box 95, FI-20101 Turku
FINLAND
or for couriers Kauppiaskatu 5, 20100 Turku
FINLAND
Fax +358 2 269 3469
E-mail delivery address ads@turunsanomat.fi
FTP delivery address 194.157.163.47 (folder guest)
user id: guest
password: guest
Leonardo number +358 2 240 7455

More detailed technical information on the delivery of materi-

als and line transfer connections can be obtained from
Mr. Jarkko Nikkilä at +358 2 269 4573.
By following the instructions presented above when preparing
advertisement material, you can significantly enhance your
control over the quality of the end result.

WIDTH OF COLUMNS

Printing area of the paper Turun Sanomat

Front page
1/1 ........................................ 380 x 480 mm
1/2 horizontal ...................... 380 x 240 mm
1/2 vertical .......................... 188 x 480 mm
1/4 ........................................ 188 x 240 mm
1 column ....................... 44 mm
2 columns ..................... 92 mm
3 columns ................... 140 mm
4 columns ................... 188 mm
5 columns ................... 236 mm
6 columns ................... 284 mm
8 columns ................... 380 mm

In text
1/1 ........................................ 380 x 525 mm
1/2 horizontal ....................... 380 x 260 mm
1/2 vertical ........................... 188 x 525 mm
1/4 ........................................ 188 x 260 mm

Spread
1/1 ........................................ 780 x 525 mm

Tabloid inserts
1/1 ........................................ 252 x 365 mm
 MEMBER OF THE FINNISH
N E W S PA P E R P U B L I S H E R S A S S O C I AT I O N

Circulation 111 299 (1.1.–31.12.2004)

Circulation area is Southwest Finland

Readers 277 000 (National Media Survey 2004)

Publisher TS-Group

Head Office Kauppiaskatu 5, 20100 Turku, Finland

Postal Address P.O. Box 95, 20101 Turku, Finland

Internet www.turunsanomat.fi

m
E-mail firstname.lastname@turunsanomat.fi

Chairman of the board Mr. Mikko Ketonen

e
Managing Director Mr. Keijo Ketonen

s
Editor-in-chief Mr. Ari Valjakka

i
Marketing Director Mr. Lasse Aarnio

t
Advertising Director Mr. Jaakko Ketonen

r
Assistant of Advertising Dept. Mrs. Paula Kettunen

Party affiliation independent

e
Address of advertising dept. P.O. Box 95, 20101 Turku, Finland

d v
a