Mif Albright Golf Course

Non-Profit Operation
Status Report

Norma Arnerich
Jane & Bob Sullwold
Joe VanWinkle

Alameda Junior Golf

 Mif Albright Golf Course
Non-Profit Operation

Objective:
Continue to provide recreational opportunities for
Alameda citizens by using community resources to
operate the Mif Albright par-3 course at no cost to
the City.

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 Initial Organization
• Immediately following the City Council meeting on January 6, 2010, a group of
concerned golfers, parents, educators and sponsors came together to form the “Keep
the Mif” Coalition. Members of the Coalition are willing to volunteer time and money
to support non-profit operation of the golf course.

• At its meeting on January 21, 2010, the Alameda Golf Commission appointed Norma
Arnerich, Tony Corica, Jane Sullwold, Bob Sullwold, Joe VanWinkle and Connie
Wendling as a task force to lead the “Keep the Mif” Coalition.

• At its meeting on January 28, 2010, the Alameda Junior Golf Association Board of
Directors voted unanimously in favor of becoming the sponsoring non-profit
corporation for operation of the Mif course.

• The Alameda Junior Golf Association was established as non-profit 501(c)(3)

organization in 1991. Donations to the Alameda Junior Golf Association in support of
the Mif are tax-deductible.

• With the advice of counsel, the Alameda Junior Golf Association will devise a legal
structure enabling it to operate the Mif without jeopardizing any of its existing
programs.

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 Fundraising & Community Support
• “Keep the Mif” Coalition set an initial fundraising goal of $40,000 to cover
start-up costs.

• On January 14, 2010, the plan was described to membership of the Alameda
Women’s Golf Club, who immediately pledged more than $2,000.

• Local software developer Chris Seiwald offered a challenge grant through the
Perforce Foundation. This grant will match community donations up to
$20,000.

• Thereafter, pledges poured in from the Alameda Men’s Club, the Commuter’s
Committee, and various interested members of the golfing community. In
less than a month, the Coalition received pledges totaling more than $13,000.
We require just $7,000 more to meet our initial goal.

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 Business Plan
• Mission Statement: Maintain, Operate and Enhance the Mif Albright Golf
Course for the Community of Alameda
• The Mif can be operated at break-even under active and committed
management:

Revenue in 2006 and 2007 for full year operations was $130,000 per year.

NCGA’s Youth on Course program providing $7 for each junior round played has not
been fully utilized. The simple step of providing a sign-up sheet would increase
revenue by about $10,000 per year.

The principal operating costs involve turf maintenance and water. We’ve obtained
quotes from three licensed and insured landscape/golf management companies.
Alternatively, the company selected to operate the Corica Golf Complex could be
hired to perform this work. We estimate annual turf maintenance costs (including
labor and supervision) to be $93,000 and annual water costs to be $35,000.

Operational costs no longer will include the $50,000 currently being billed or
allocated annually for city management and corporate overhead.
• Potential upside not built into plan:

Green fees from business league play

Active irrigation cost management (e.g. replace 30 year old leaking sprinkler heads)
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 Business Plan Fundraising
• Fundraising and sponsorship provide for contingency funds and capital
improvements, consistent with non-profit courses we’ve benchmarked.

• Developed and tested fundraising concepts:

Hole sponsorship from local businesses

“Buy a Brick”

Charity golf tournament

USGA/PGA programs

Golf and recreation grant programs (corporate and government)

Local fundraising
• Contingency provides for 12% shortfall in revenue or 12% cost overrun
• 5-year plan develops a reserve account to address “rainy days”

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 Mif Albright Golf Course
Schedule Milestones
Organize

Business Plan

Fund Raising

Transition Plan

City Agreement

Manage Mif

January February March April May June

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 Mif Albright Golf Course
Next Steps
• Continue expert reviews and refinement of business plan

Horticulturist/agronomists, golf operators, community sponsors

• Complete fundraising toward initial goal of $40,000

• Develop transition plan

Formalize non-profit roles and responsibilities

Launch marketing plan

Negotiate operating agreement with contractor(s)

• Engage with City Staff (pending City Council direction)

Sign letter of intent

Negotiate lease agreement

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 Mif Albright Golf Course
Conclusion

“I‘m gonna make him an offer he can't refuse.”

The Godfather. 1972.

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