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2010 Fireflys CSR Report

Love is light

CONTENT
Chapter 1.. The Introduction of Firefly Lighting Co., Ltd

Chapter 2...........................The CSR Operation of Firefly Lighting in 2010

Chapter 3.................................................................The Outlook of 2011

2010 Fireflys CSR Report


This Report is divided into three parts: The development history of Firefly Lighting
Co., Ltd. is shortly introduced in Chapter One; Chapter Two mainly provides an
overview of corporate social responsibilities committed by the people from Firefly
initiatively and requites for the community in 2010. The Chapter Three presents
Firefly Groups Social Responsibility contents and goals.

In this report, Firefly Group includes: Firefly Lighting Co., Ltd.-headquarter in


Xiamen; Sino Lighting (Xiamen) Co., Ltd.; Firefly Lighting (Zhangzhou) Co., Ltd.;
Firefly Lighting (Jiangsu) Co., Ltd.; China Minmetal-Firefly Lighting Co., Ltd and
Firefly Lighting North America LLC. Firefly is taken as the name of the brand, and
Firefly People is represented by the whole Group Staff.

What is CSR?
Corporate Social Responsibility (abbreviation: CSR), refers to the operation
mode of enterprises that reach or exceed the standard of morality, law and public
requirement, and consider the influences against relevant beneficiaries when they
proceed business. The concept of CSR is based on the idea that business operation
should coincide with sustainable development. Except its financial and operating
conditions, an enterprise should also consider their effects to the society and natural
environment, interests refer to those individuals or groups that can influence or can
be influenced by the enterprises decisions and actions, including but not limited to:
the staff, clients, suppliers, community groups, parent company or subsidiary,
partners, investors and shareholders. Under these circumstances, when an
enterprise has contacted with those related beneficiaries, they attempt to make an
integration of social and environmental factors.

Chapter One
Firefly Lighting Co., Ltd. was founded in Xiamen in early 1995; it is an
enterprise mainly committed to research, development, and the production of
Energy-saving electric light source products. After 15 years development, Firefly
has became a large group which consists of Firefly Lighting Co., Ltd.-headquarter in
Xiamen; Sino Lighting (Xiamen) Co., Ltd.; Firefly Lighting (Zhangzhou) Co., Ltd.;
Firefly Lighting (Jiangsu) Co., Ltd.; China Minmetal-Firefly Lighting Co., Ltd. Its
mainly products includes energy saving lamps, LED and other relevant lighting
products.

Through unremitting efforts of Firefly people for fifteen years, Firefly Lighting has
becoming a leading brand of The National Energy Saving Lighting Industry.
Moreover, Firefly Lighting has been awarded as the Key Private Enterprise in
Xiamen , National Torch High-Tech Enterprise, Key High-Tech Enterprise in
Xiamen, High Credit Company in Fujian Province , already being approved by
International Organization for Standardization such as ISO9001:2008 and
ISO1400012004.

ISO 9001:2008 Standard

ISO 14001:2004

David Chia, the board chairman of Firefly Lighting established and insisted to promote
FIREFLY as the Companys brand based on the facts that the firefly is not only a light
emitter, but also it is a pioneer in environment protection and energy saving. Besides, it
is the world's most energy efficient light source, where 98% of the emitting energy is
used for lighting. Nowadays, the consumption of energy in the world is greater than any
other emitted light; the Firefly is an incomparable model of energy efficiency.

At present, "Firefly" has become one of the well-known lighting brands in China,
while also has been established an integrated production chain. As a result, Firefly
has already set up 13 offices in 11 Provinces around China, and is an
industry-leading company in KA markets, supermarkets, distributors, network
marketing, etc. This is not only the pride of Firefly people, but also the pride of
Xiamen. With its attitude, Firefly is going out of China towards the world where is
becoming an important lighting industry member.

Thanks for those unflinching help and support from government, society and many
people who care about community and environment protection, we can see fireflies
flying in the sky again. Firefly people know that the success is not only come from
the effort but also need the development and support of the society. In the future,
Firefly people will take practical actions, protect the environment, repay the society
and light the world up with love.

Chapter Two
This chapter is divided into two sections: Section I focuses on The development
status of Firefly Lighting in 2010; Section II describes Firefly Lighting contribute to
the community and actively participate in environmental protection made efforts.

Section One:

Firefly Lighting meets a period of rapid development in 2010, Domestic Marketing


Department successfully won the bid of High Efficiency and Energy Saving Lighting
Promotion Project issued by National Development & Reform Commission which
amount reaches 8 million pcs. Afterwards, International Marketing Department won
Bangladesh Government Bidding and Pakistan Government. Bidding continuously,
Firefly also has built up business relationship with the French famous group
Carrefour GSA. On the other hand, Firefly associated with the World Top 500
Company-China Minmetals Corporation in 2010, China Minmetals-Firefly Lighting
Co., Ltd. was founded in the same year. This cooperation indicates that an
integrated production supply chain from upstream rare-earth to downstream
marketing has been established.

Section Two:
This section introduce Firefly Lightings endeavor on social responsibility initiative
and participation in social environmental protection.

2010, Trade Union of Firefly Lighting help affected employees to get through
disaster in spring.

Trade Union help affected employees in Snow disaster in early 2010

2010, Firefly Lighting donated RMB30000 as charitable fund to Yushu through


Xiamen Red Cross Commission.

Firefly associated with China Minmetals Corporation, China Minmetals-Firefly


Lighting Co., Ltd. was established in June, 2010. Local government pay high
attention to this new company and local economic development is promoted by it as
well.

Production Ceremony of China Minmetals Firefly Lighting Co.,LTD

In the Earth day, Firefly Lighting took part in the activity of One-hour blackout.

2010, Firefly won five models as forth in the High Efficiency and Energy Saving
Lighting Promotion Project. Old exchange for new activity was held in Xiamen on 1st
of May. Customers are qualified to enjoy government subsidiary if they buy those
five models in Green Lighting Project which are produced by Firefly Lighting.

On June 1st, 2010. Firefly Eco-Park is set up at Yiqing valley. It is the first
ecological park in China which takes environmental education as its theme. Since
the opening day, Firefly Park has been welcoming families with free admission. The
whole Firefly Journey includes firefly larva watching, firefly ecological education
movie watching, closely contact with fireflies, etc. The target population is
teenagers and kids under 16 years old. By expatiating the relationship between
nature and firefly, nature and human beings, let them understand the significant
meaning of protecting environment and seeing fireflies again. Firefly Park won
positive feedback from all walks of life. This activity reflects Fireflys endeavor on
environmental protection participation and low carbon emission advocating.

The fireflies in the Firefly Eco-Park

The families watch the Video of firefly and the environment

2010, Trade Union of Firefly Lighting organized 10 excellent workers to visit 2010
Shanghai Expo from 17th, June to 19th, June.

10 workers visit the 2010 Shanghai Expo

In July, 2010, Firefly Lighting donated RMB20000 as charitable fund to south area
where affected by flood through Xiamen Red Cross Commission.

2010, Firefly Lighting took part in Join Hands education aid summer camp which
was held by Red Cross Commission.

2010, Firefly Lighting organized staff to attend the in-service Tertiary education.

2010, Firefly Lighting Party Branch organized excellent party members to visit
historical revolution place of interests.

In August, 2010, Firefly Lighting took part in Energy Star Partnership Meeting which
was held in Denver, USA.

2010, Firefly Lighting organized senior management to attend MBA training.

Chapter Three
Recall the year 2010, Firefly flies again and is lighting the world with its faint light.
In the future, it will fly higher and further, light the world with love. In the past year,
Firefly funded disaster areas, improved welfares to its employees and committed to
environmental protection, etc. Firefly will take more corporate social responsibilities
and fight for higher goals in the near future.
z

Maintaining R&D and production efforts against environmental protection


technology for LED and OLED.

OLED Lab and the OLED engineers


z

Improving welfares for employees gradually.

Keep on participating in international low carbon & emission reducing


activities, cooperate with famous corporation in lighting industry or other
industries, promoting environmental friendly production and improving
living environment jointly.

Organize workers and staff to carry out activities in welfare houses and
homes for elderly, show consideration to our society.

Associate with schools to organize emission reducing education.

This report is the overview of the Firefly Lighting in 2010, which has no commercial
purpose and takes no responsibility in relevant laws it may cause.
To learn more information about Firefly Lighting and get updates on its relates
products, services, welcome to visit www.fireflycn.com

FIREFLY LIGHTING CO., LTD.


ADD: Firefly Building, 1000#, Qishan Beier Rd.,
Huli District, Xiamen 361009, China
TEL: 86-592-3325126
FAX: 86-592-5790365
HOMEPAGE: www.fireflycn.com

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