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Human Resource Management practice of Dhaka Bank Limited in Bangladesh.

Background of the study:

Human resources are the most important assets of an organization that is concerned with the
people dimension. Business functions such as managing cash flow, making business
transactions, communicating through all forms of media, and dealing with customers cannot be
executed properly if employees are dissatisfied or not motivated properly. Thus, researchers have
started giving importance to Human Resource Management since effective human resource
strategy can bring prosperity to a company i.e. employee selection based on fit with the
companys culture, emphasis on behavior, attitude, and necessary technical skills required by the
job, compensation contingent on performance, and employee empowerment to foster team work,
among others have the potential to improve and sustain organizational performance. Hence, the
importance of human resource management cannot be denied in this highly competitive global
Statement of the problem:
Today, Private Commercial Banks (PCBs) are facing excessive competition within the industry
as well as with NCBs and FCBs in Bangladesh. The present day workforce is quite different
from the conventional one and this change is continuous. Jobs have become more complex and
challenging. So every bank or organization needs to have well adjusted, trained and experienced
people to perform activities in order to achieve organizational goals. Thus managing people have
become a vital issue since the banking industry lacks talented and qualified employees. In order
to develop and retain employees, the human resource department of any company has to play the

key role. As it is believed that quality work comes from quality workers who are well motivated
and ready to take challenge to provide better service. And this can only be ensured by the bank or
company that has a sound Human Resource Department.
Rationale of the study:
The findings of this research would be helpful to the employees and policymakers of the bank
and can take decisions regarding employee development, employee satisfactions, performance
management and take corrective measures if any deviation is found between theory (what is
written in annual reports, printed documents) and reality, if necessary, to improve the banks
overall human resource department.
Objective of the study:
The main objective of the study is to have a thorough understanding about the Human Resource
Management practice at Dhaka Bank Limited, its operation and activities, management style and
attempt to realize the gap between the theoretical knowledge with the real business world.
Introduction of the company:
Great companies rise in rough times. Dhaka bank is one of them. Incorporated as a Public limited
Company on April 06, 1995 under Companies Act, 1994, Dhaka Bank is widely recognized for
its excellent service, simplicity, nearness and cutting-age way of delivery. Headquartered at
Motijheel, Dhaka, the bank has embedded deep into a strong capital base and got hold of a
countywide reach through a larger network of branches, ATMs, SME channels.
In addition to its priority on operating profitably and successfully, the bank is very well aware of
responsibilities towards employees, society and environment.

At present, over 2 lac customers do transaction with Dhaka Bank. Besides, this DSE and CSE
listed bank has stood out for its financial strength and operational craftsmanship marking its
position as the market leader in all core areas of banking in the country (Annual Report, 2010).
Proposed Methodology:
Nature of the research (purpose):
This research is descriptive research in nature since lots of research work has been done earlier
on this research problem by others.
Nature of the research (approach):
This research will belong to deductive approach, since the researcher will draw conclusion based
on theory that already exists.
Data collection methods:
Secondary data: Review of Dhaka Banks annual report, website of the bank, job advertisement
and previous journals and articles regarding this research will be reviewed and analyzed, and
conduct personal interview with the banks managers and employees. Besides, all sorts of printed
documents like training manual of the bank will be analyzed.
Form of analysis: Basically this research is qualitative in nature since the subject matter is
completely abstract.

Limitations of research:

Absence of statistical tools.

Due to time and cost restrictions, the study will be confined only to the selected areas of
the bank.

As a financial organization, bank maintains confidentiality of their valuable data. As a

result the study mostly will be dependent on official files and annual reports.

Proposed findings:

HR practice of the bank may be better than expected.

Gap might exist between what will be found in printed documents and in reality.

HR practice of the bank may be satisfactory. The bank might need to work in improving the hr
policies regarding their employees to retain them in this highly competitive banking industry.