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Master of Business Administration- MBA Semester 4
MB0052Strategic Management and Business Policy-4 Credits
(Book ID: B1699)
Assignment (60 Marks)
Note: Answer all questions must be written within 300 to 400 words each.
Each Question carries 10 marks 6 X 10=60.
Q1. Describe the role of five major participants in the Strategic Management
Process (SMP) of a company.
Answer. The five participants are:
1. Board of directors
2. Chief Executive Officer (CEO)
3. Corporate planning staf
4. Other managers
5. Consultants
Role of Board of Directors
The board of directors is the highest level body in any organizational hierarchy. The
board is the final authority in managing the affairs of a company, strategic or nonstrategic. They perform these functions according to or subject to the

Q2. Diferentiate between mission and vision of a company? Explain with


examples.
Answer. Mission and Vision

Many a times, mission and vision of a company are used synonymously or


interchangeably which is not correct. There is a marked distinction between the two.
Mission is concerned more with the present; the vision, more with the future. The
mission statement answers the question: What is our business? The vision statement
answers the

Q3. Explain in detail Porters four generic strategies. Explanation of Porters


generic strategies.
Answer. Porter's Generic Strategies:
A firm positions itself by leveraging its strengths. Michael Porter has argued that a
firm's strengths ultimately fall into one of two headings: cost advantage and
differentiation. By applying these strengths in either a broad or narrow scope, three
generic strategies result: cost leadership, differentiation, and focus. These strategies
are applied at the business unit level. They are called generic strategies because they
are not firm or industry

Q4. Diferentiate between core competence and distinctive competence.


Answer. Core competencies are those capabilities that are critical to a business
achieving competitive advantage. The starting point for analyzing core competencies
is recognizing that competition between businesses is as much a race for competence
mastery as it is for market position and market power. Senior management cannot
focus on all activities of a business and the competencies required undertaking them.
So the goal is for management to focus

Q5. Define the term industry. List the types of industries. How do you
conduct an industry analysis?
Answer. Industry is the production of an economic good or service within an
economy. Manufacturing industry became a key sector of production and labor in
European and North American countries during the Industrial Revolution, upsetting
previous mercantile and feudal economies. This occurred through many successive
rapid advances in technology, such as the production of steel and coal. Following the
Industrial Revolution, perhaps a third of the

Q6. What is meant by structure of an organisation? Describe the five major


structural types or forms of an organisation.
Answer. Organizational Structure of Management
An organizational structure lays the foundation for how a company operates. It is a set
of policies and rules that determines:
- How an organization controls and delegates tasks and responsibilities
- How decisions are

SUMMER-2015
Get solved assignments at nominal price of Rs.120
each.
Mail us at: subjects4u@gmail.com or contact at
09882243490