The Project Feasibilty Study and Evaluation - Aj. Chaiyawat Thongintr. Mae Fah Luang University (MFU) 2010

Preface
For Market trend of Bakery Products in 2551 have more health related products to
meet current health by available in the food, bakery, beverage and ice cream,
homemade. The shop is only a small bakery to expand its customer base to cover and
turn to capture the market for banquet service field more. The bakery market in
convenience stores current market rate of growth of 20-25% and a major operator
bakery sold in convenience stores will expand the market more aggressively. The
plant to increase capacity as much as 3-4 times and distributed to various factory such
as Phitsanulok, Khon Kaen, Songkhla, Chiang Mai Province, etc.. In addition to
increasing channel is counted as an interesting alternative especially business banquet
or business trip such as seminar, conference celebration, lunch, event, party and tour
services, etc. This is the market potential for rapid growth. The current total market
value of 300 million baht, not including the banquet of hotels. Expected in this
business banquet field growth rate is approximately 20% higher than in the past 2-3
years at a growth rate of 10-15%. And the another is modern lifestyle makes Thai
people turn to consumption more bread and now not only eating bread in breakfast
meal only but also greatly expand out to other meals. Includes a snack, dessert each
day because of convenience, time savings and nutritional value. Resulting bakery
market continues to grow. We see new manufacturers step to capturing market share
that has serious competition as the general consumer. When looking at overall found
the bread industry in Thailand approximately 4000-5000 million baht.
For Happy Time Bakery Company is the company that business about bakery
and include beverage complete such as any kind of bread or delivery service, banquet,
special occasion, etc. Happy Time Bakery Company located in Nimman haemin Road
is commercials area in Chiang Mai. Moreover, Our bakery shop have Internet café
zone for the customer want to private. Our bakery different from other competitor by
the most of product is low fat, low sugar and made from the fresh fruits and herb for
the people who want to care their healthy more than the others people. Beside Happy
Time Bakery Company also stick in part of service such as clean, reliable, friendly,
etc. The price of the product inexpensive and has the promotion for happiness of the
customer all the time. Part of member Happy Time Bakery Company always give
special occasion before the others people.
For management the Happy Time Company will planning before ,after Happy
Time company will developing and improve following feasibility and will try occur
the disadvantage it less .The most of reason it relate with change all of the time and
technology too ,that mean we should to predict about the risk .For the best way is
accept with the problem that occur and if possible should avoid form there .
For finance it important because the Happy Time Bakery Company it survive
depend on the balance sheet , statement loss/profit , etc but in The Happy Time
company it easy that success for part of finance that mean The Happy Time Bakery
Company there are management is good and important is our company will chick the
finance in every moth for prevent the problem and loss of something that mean if the
finance loss or have the problem Happy Time Company can not survives and success
,if occur this situation the opportunity of our company still stable .So include report
the finance and click don’ enough but should be manage with the kind it best way
because the member can not by its self but the kind can change the number give to
have problem and loss of finance .
About the marketing and the method that attract the customer it easy too ,if we
know customer need and want and lead to apply to The Happy Time Bakery
Company ,for market have to promote in many way for reach to customer .
For Happy Time Bakery Company has high feasibilities because our company
high investment include several risk but Happy Time Bakery Company good manage,
planning before so, not difficult that our company success from this thing and include
also others thing.
Content
Chapter 1: Introduction 1
1.1 Background and Significance of the project 2
1.2 Project Objective(s) 4
1.3 Benefits of Project 4
1.4 Activities / Time Frame 5
Chapter 2: Industry Profile 6

2.1 Nature of Industry 7
2.2 Situation of Industry 9
2.3 Product / Service (in general) 15
2.4 Vision of organization 19
2.5 Mission 19
2.6 Strategy 20
- Corporate Level 20
- Business Level 20
- Functional Level 21
Chapter 3: Market Feasibility Study 22

3.1 Market Analysis 23
3.2 Competition Analysis (3C Analysis) 26
3.3 STP Analysis 32
3.4 Marketing Mix Strategy 33
3.5 Sale Forecast / Profit Estimation 35
3.6 Marketing Expenses (Sales Incentive) 36
3.8 Conclusion 37
Chapter 4: Technical Feasibility Study 38

4.1 Product Characteristics (in detail) 39
4.2 Specification, Feathers, Dimension, Life Time, etc 46
4.3 Production/services Process 47
4.4 Location 48
4.5 Facility Layout 49
4.6 Logistics Management 49
4.7 Facility Management 50
4.8 Machine/Tools/Equipments 51
4.9 Pre-operating cost 58
4.10 Investment cost 59
4.11 Operating cost 59
4.12 Administration cost 61
Chapter 5: Financial Analysis 62

5.1 Profit / Loss Statement 63
5.2 Balance sheet 65
5.3 Cash Flow 68
Chapter 6: Risk Management 70
Chapter 7: Summary 74
Appendix 77
Happy Time Bakery Co., Ltd
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Chapter 1
Introduction
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Chapter 1: Introduction
1.1 Background and Significance of the Project
We select this project because it is very interested for membership. Our
project is the business about bakery homemade. We think about that , Nowadays all
of people in Thailand not only teenage group but also senior citizen , they like
to eat bakery too . So we are to do the project about bakery business in order to
know about what types of bakery that people like because nowadays the
situation in social the people who hurry and the time are importance , a lot of
people hurry to work , so they don ’t have the time to eat some of food. We
think about that in hurry hours , the most of people should to eat bakery because
it easy to buy and easy to eat. So, we think this project are importance to most
of people who don ‘t have a lot of time it is choice when they would like to
eat in hurry hours.
If think about bakery the people think about sugar , cream , or the
ingredients for made bakery that make people are fat. So, we give importance in
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this thing because in Thailand the people 18-30% have a problem in fat
disease. But our bakery are low fat and low sugar , it appropriate with the
people who want to diet. On the other hands when we compare with business
such as Car care Express , Night club , Bar , and normal bakery shop be held to
be Happy Time Bakery company to gain advantage more other competitors
because we are new ways for the consumer which we are use Thai herb and
season fruit. Thai herb have more benefit for human , because of the human
give important to their life , then they choose the best thing for their life.
To meet the need of human , Happy Time Bakery Company want to be one
part help and support them.
Nowadays, the bakery business be interesting and be board for expand the
bakery business continuously in order to support the consumer in Chiang Mai
and province nearby , together with our company can find the raw material
that have quality and include meet the demand to support increase into the
market. So, obviously seen the bakery business can always grow up.
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http://www.siamhealth.net/public_html/Disease/endocrine/obesity/index.htm
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Happy Time Bakery Company are located in Chiang Mai which a big
city. We choose the located in Chiang Mai because this province have a lot of
population and we are new choice for bakery business be appropriate with the
people who love bakery.
Our company have all of investment of this project is 6,000,000 baht.
Include;
Bank loans 1,200,000 baht rate 20% from 6,000,000 baht.
Investment of Owner’s Equity 4,800,000 baht rate 80 % from 6,000,000 baht.
Detail of shareholder; Our Company has 8 shareholders; there are;
1. Miss Wipada Yodcharood Investment 1,300,000 baht.
2. Miss Janejira Jienboot Investment 500,000 baht.
3. Miss Nipaporn Tumsorn Investment 500,000 baht.
4. Miss Palida Kawichai Investment 500,000 baht.
5. Miss Sivaporn Thepkom Investment 500,000 baht.
6. Miss Sukonthip Bunyarat Investment 500,000 baht.
7. Miss Suthira Pankaew. Investment 500,000 baht.
8. Miss Ussaneeya Buajoy. Investment 500,000 baht.
Total investment of Owner’s Equity 4,800,000 baht
Include;
Cost of investment of permanent assets 3,600,000 baht rate 60 %
Cost of investment of turnover assets 2,400,000 baht rate 40 %
Office and shop

Nimman Haemin Road, Tambon Suthep, Amphur Muang, Chiang Mai 50000.
Office building 1 dwelling, 2 arched space, 144 square metre, and 3rd floor
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1.2 Project Objective(s)

1. Can know about to set up the planning of the business and to do the
business successful.
2. Can operate the business with other people and brainstorming together.
3. Can apply this knowledge with the business in the future.
4. Can know about regular or detail for do business such as registration , tax ,etc
5. Understand the customer what they want and need how to do the customer
satisfy in our business.
6. Understand marketing analysis to be efficiency.
7. Can know about type of media that can reach target market.
1.3 Benefits of Project
1. We get the knowledge about administration business.
2. To know the customer behavior for consume bakery.
3. Can analyze the market in the future.
4. Can analyze the business feasibility.
5. To know technical about competitive into the market
1.4 Activities/Time Frame
1. Prepare Step —> Our group meeting about Topic business and we decide
choose bakery business then we search and studies of
information in bakery business. After that we are analyze
the information and send the detail of our business to
confirm with teacher.
2. Operate Step —> Our group plan to operate our project , survey about
customer behavior after that bring the information to
arrangement and do report.
3. Conclusion Step —> Conclusion of our project, check be neat and tidy,
Presentation and send final report.
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Time Frame
Calendar of work
Period of time: 14 weeks, since 10th November 2009-19th February 2010
(Table 1.1)
November December January February
Activities /Weeks
1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4
1.Prepare Step
2.Operate step
3.Conclusion step
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Chapter 2
Industry Profile
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Chapter 2: Industry Profile
2.1 Nature of Industry
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A baker is a person who bakes and sells bread. Cakes and similar and foods may
also be produced, as the traditional boundaries between what is produced by a baker as
opposed to a pastry chef have blurred in recent decades. The place where a baker works
is called a bake house, bakeshop, or bakery. Bakers make lots of varieties of food; bread,
cake, donuts, brownies, fudge, and even more.
The Roman Empire
The Greek culture influenced the Romans a lot after the Egyptians. From there, baking
was transformed, and flourished. The Romans were lusty and festive; soon the art of
baking was a highly respected profession during the fourth century AD. The profession
became so profitable that in the time of Christ there were about three hundred bakers
around Rome. Food here includes bread, wine, apples, and more.
Europe
From the Roman Empire, the art of bakery spread throughout Europe and the rest of the
world. During the middle ages, it was common for each landlord to have a bakery,
which was actually more of a public oven. Housewives would bring dough that they had
prepared to the baker, who would use the oven to bake it into bread. As time went on,
bakers began to bake their own goods, creating numerous tricks. For example, some
bakers had trap doors that would allow a small boy to pinch off a bit of the dough to
later sell off as his own. This practice eventually led in England to a regulation known
as the Assize of Bread and Ale, which provided harsh punishments for bakers who were
caught cheating. In response, bakers commonly threw in an extra loaf of bread; this
tradition lives on in the modern "baker's dozen"
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http://en.wikipedia.org/wiki/Baker
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Modern bakers
A baker's shop in Oslo, Norway. A modern Pita bakery in Istanbul
Today bakers work in varying environments both as employees and sometimes owning
their own stores. Bakers can be found working in:
• Large factories. These produce bread and related products which are then
transported to numerous selling points throughout a region. These normally
include supermarkets, convenience stores, and the like. Bakers in these
environments are largely there for quality control as machines take care of much
of the labor intensive aspect of the job.
• Small Independent bakeries. These are largely family-run businesses. They may
specialize in particular types of products, such as sourdough. Independent
bakeries are much more likely to create products made from scratch on premises.
• Chain stores. Recent years have seen the rise of chain stores (supermarkets)
selling the same range of products. Bakers in these stores often bake according
to a pre-determined recipe book. This can lead to frustration as some bakers do
not agree with techniques used by the franchising model. However, the recipes
used tend to be well-founded, and popular with the paying public. Alternately,
many chain store bakeries no longer make any products from scratch, having
switched to a more productive partially baked or pre-made format. This is
a format that is popular yet not universal amongst American chains. This method
also leads to frustration, albeit on behalf of the customers, who have
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http://en.wikipedia.org/wiki/Baker
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• Negative connotations of pre-frozen or pre-made goods. It can be true that

something is fresh baked on premises, but not fresh made. This should not be
too surprising a fact, as supermarket bakery "departments" must produce large
quantities of products which are generally inexpensive and therefore generally
not very profitable to begin with. Even in this streamlined method of baking, the
cost of labor can reach in the area of 20-30% of the bakery's profit and can keep
a decently sized staff occupied the entire day. While it might sound hard to
imagine, multitudes of these supermarket bakeries function daily without their
bakers so much as touching flour, eggs, yeast or even a mixer. Products such as
cakes, frosting, dough and sweet goods hold up extremely well in a frozen
environment and can last for months in a freezer to be thawed and prepared for
fresh consumption.
2.2 Situation of Industry
Thailand's daily baked products industry is one of the smallest and least
developed in South East Asia. While this is the case, it has seen very positive
developments since Thailand emerged from the Asian economic crisis of 1997/1998.
These developments have underpinned rapid growth in demand for imported bakery
ingredients from quite a low base.
Today, the industry is very different from the small bakery orientation of the
past and, in the key urban areas, is dominated by larger businesses. These businesses
include:
• Industrial bakeries, e.g. President Bakery and Gardenia, with nationwide

distribution channels. President Bakery has been aggressively expanding its
range of products since 2001.
• Retail bakery chains, e.g. S&P Bakery and Yamazaki, which serve a wide range
of daily baked products. The portfolio also includes a basic range of sandwiches.
• Café chains, e.g. Starbucks and Deliverance.
• Other retail concepts, e.g. donut outlets and pizza outlets.
• Supermarket and hypermarket in-store bakeries, e.g. as in Carrefour and Tesco
Lotus.
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Several thousand small bakeries do still exist and there is a positive trend towards these
upgrading and, in some cases, evolving into higher grade single site café bakery outlets.
The industry purchases its ingredients from bakery ingredient suppliers, some of which
carry imported products. Imported bakery ingredients compete with locally milled flour,
edible oil products, some types of cheeses and recombined butter.
The markets for bakery ingredients
The value of the ingredients covered by this report was C$ 349.8 million in 2007, up
from C$ 218.7 million in 2003.
The Table below provides an overview of import trade in the products covered by this
briefing based on official import data, as released by the Royal Thai Government. It
should be noted that some of these products have applications outside the bakery sector,
e.g. skim milk powder, which is used by milk processors to produce a range of dairy
products in Thailand, yeast for breweries, chocolate ingredients, fruit purees, maple
syrup, etc.
(Table 2.1)
Product 2003 Imports 2007 Imports Import Market

Shares of Leading
Supply Countries
Wheat flour 6,605 tonnes 113,840 tonnes In 2007, based on
valued at C$ 1.7 valued at C$ 37.6 tones landed:
million million - China: 90%.
- Australia: 9%.
1,782 tonnes 113,840 tonnes In 2007, based on
valued at C$ 4.1 valued at C$ 37.6 tonnes landed:
Butter
million million -China: 52%.
-Singapore: 14%.
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-Japan: 9%.
-Canada:
Negligible.
million million -New Zealand:
Product
69%.
-France: 24%.
-Denmark: 6%.
Cheese, natural, 109,659 tonnes 4,015 tonnes
Import Market
e.g. pizza cheese valued at C$ 254.8 valued at C$ 8.4
Shares of Leading
and other bakery million. million.
Supply Countries
cheeses.
729 tonnes valued 93,943 tonnes In 2007, based on
at C$ 0.7 million valued at C$ 319 tonnes landed:
million. -Australia: 42%.
-New Zealand:
Skim milk powder
34%.
-Denmark: 8%.
-USA: 5%.
-Netherlands: 4%.
at C$ 0.7 million valued at C$ 0.9 tonnes landed:
million. -New Zealand:
Margarine
40%.
-Australia: 17%.
-USA: 15%.
at C$ 1.4 million. valued at C$ 5.3 tonnes landed:
Canola oil, refined million. -Singapore: 61%.
-Spain: 18%.
-Japan: 9%.
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Shortening million. million -Singapore: 64%.
-Japan: 23%.
-Canada: 9%.
valued at C$ 12.3 valued at C$ 1 tonnes landed:
Yeast, active million million -Malaysia: 45%.
-Singapore: 39%.
-Spain: 6%.
67 tonnes valued at 1,067 tonnes In 2007, based on
C$ 0.3 million valued at C$ 1 tonnes landed:
Baking powders million -Vietnam: 39%.
-France: 27%.
-China: 11%.
Chocolate powder,
million million -Philippines: 38%.
sweetened
-Germany: 31%.
-USA: 8%.
1,264 tonnes 921 tonnes valued In 2007, based on
Chocolate
valued at C$ 2.4 at C$ 3.2 million. tonnes landed:
industrial
million. -Indonesia: 49%.
ingredients, not
-Malaysia: 21%.
powder
-Colombia: 15%.
1,027 tonnes 151 tonnes valued In 2007, based on
valued at C$ 3.5 at C$ 139,000 tonnes landed:
Processed eggs,
million. -Singapore: 58%.
dried or frozen
-Indonesia: 17%.
-Belgium: 8%.
21 tonnes valued at 131 tonnes valued In 2007, based on
Frozen strawberries
C$ 60,000. at C$ 616,000 tonnes landed:
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-India: 33%.
-Canada: 21%.
-China: 13%.
Frozen raspberries,
at C$ 351,000 valued at C$ 2 tonnes landed:
blueberries, etc.
million. -China: 99%.
661 tonnes valued 39 tonnes valued at In 2007, based on
Bakery premixes at C$ 1.1 million. C$ 21,000 tonnes landed:
and prepared -China: 66%.
doughs -Belgium: 18%.
-Poland: 9%.
77 tonnes valued at Nil In 2007, based on
C$ 90,000 tonnes landed:
Maple syrup,
-USA: 28%.
including flavoured
-Malaysia: 13%.
products
-Singapore: 12%.
-Germany: 10%.
3 tonnes valued at 72 tonnes valued at In 2007, based on
C$ 12,000. C$ 81,000 tonnes landed:
Dried apples
-Canada: 58%.
-Finland: 37%.
Other dried fruits, valued at C$ 1.8 valued at C$ 2.1 tonnes landed:
not raisins or dates million. million. -China: 93%.
-USA: 6%.
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Policy affecting bakery ingredients
Thailand has an official policy of discouraging the import and consumption of

wheat and wheat based foods. This policy operates within its much broader protectionist
policy of discouraging the import of argufied, food and drink products that are produced
in Thailand, or might be produced in the country at some stage in future. The policy on
wheat exists as part of efforts to protect Thai rice farmers. Similar policies also exist
towards the import of edible oil products and fruit based products.
This policy has resulted in one of Asia's most protectionist range of tariff and non-tariff
barriers, which are highly effective at barring imported agri-food, food and drinks from
the Thai market.
Over 85% of all wheat imported to Thailand is reported to be of bread making quality.
In 2007, Thailand consumed about 750,000 tonnes of such wheat (see trends in Chart
below). Wheat is also imported to Thailand for noodle production, although trade
sources comment that most of the noodles consumed in Thailand are produced from
rice.
Figure 2.1 Imports of Bread Making Quality Wheat – 2003 to 2007 1
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http://www.ats.agr.gc.ca/ase/4775-eng.htm
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2.3 Product/Service (in General)
Now Bakery business is booming but the most business don’t have feature of
them such as; new taste, interesting, packaging etc. And clear target market. In this
point it very important but the most of businesses ignore, so our business give important
in this point and make our business success.
Now a day the most of people don’t have time for attend health, Happy Time
Bakery Company want to be one part help and support them. Our business have
feature different form competitor is part of marketing strategies, our business have to
promote on internet, brochure, TV etc. And our business leads to new technology apply
in process for helps to produce good quality and standard. Happy Time Bakery
Company not like general bakery because our company produce the bakery for healthy
by low fat and low sugar , it appropriate with the people who want to diet, and
we have Thai herb bakery ,we chose benefit material form Thai herb produce bakery,
Happy time bakery company also improve , change and develop Thai herb bakery all
the time .Thai herb have more benefit for human because of the most people give
important to their life more and don’t have enough time for care health. Happy Time
Bakery Company study about Thai herb and apply to make bakery ,this thing (Thai herb)
of our business it is bakery that different form competitor that mean Thai herb bakery
don’t spread in to bakery business for people who like Thai herb and like new test . The
reason that Happy Time Bakery Company lead to Thai herb produce bakery is not hard
to found and not too much expensive. Part of season fruit bakery, Happy Time Bakery
different form other competitor is the fresh fruits form farmer everyday and use quality
material. For bakery, Happy Time Company fix part of color, test and smell from nature
material only, this point Happy time company very fix.
Happy Time Bakery Company study and knowledge about produce the entire
time make we know how the consumer want and reach the consumers more. Produce of
Happy time company acceptable part of quality of produce and standard. The important
that can attract the consumers is consistent standard of produce from Happy Time
Company.
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There are the product recommend in Happy Time Bakery Company.
2.3.1 Grape Cake
Grape Cake are Made from grape this menu appropriate with the people who want to
diet. The price of grape cake is 250 baht per pound weight, and stored longer 7 days.
2.3.2 Chocolate Mango Cake
Chocolate Mango Cake is made from mango and chocolate this menu appropriate with
the people who love healthy. The price of chocolate mango cake is 250 baht per pound
weight and stored longer 7 days.
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2.3.3 Raisin bread
Raisin bread is a bread that contains raisins. It is often classified as sweet bread and is
sometimes combined with cinnamon sugar. The price of raisin bread is 30 baht per
piece and stored longer 7 days.
2.3.4 Buco( young coconut pie)
Buko Pie is one of the most must-try product and specialty of Laguna Province. It is a
traditional Filipino pastry style, young-coconut-filled pie. The price is 35 baht per piece
and stored longer 5 days.
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2.3.5 Almond Brownie
Almonds brownie have a creamy, bitter sweet taste that contrasts well with the
sweetness of the brownie mixture. The price is 35 baht per piece and stored longer 7
days.
2.3.6 Cereal Cookie.
Cereals cookie are actually a great ingredient to use in cookies and dessert bars. An
interesting taste and texture and in some cases a bit more fiber to your diet. The price is
100 baht per pack 250 gram and stored longer 30 days.
2.3.7 Coffee
Happy Time Bakery has variety of coffee such as Espresso, Cappucino, Latta, Mocha,
and Americano. The price of coffee starts 30 baht per cup.
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2.3.8 Strawberry Cake
A strawberry cake is perfect for any occasion, from a family dinner or snack to a shower
or picnic. The price is 280 per pound weight and stored longer 7 days.
2.4 Vision of Organization
Happy Time Bakery will be well known in Chiang Mai and the northern part of
Thailand. We will be one of best brand bakery, the most of consumer that reliable in our
company. We will build standard network. Not only have our company gets benefited
from the social but also our company responsibility to social this important that we have
to do beyond our-self.
2.5 Mission
Happy Time Bakery Company‘s mission is to be the leading seller and produce
of branded certified bakery. We are dedicated to the highest standards of quality, taste,
packaging and new product. We are committed to the families we serve and look to
bring warmth, sincerity, joy and a higher quality of life to our people and our customers.
Part of investment, Happy Time Bakery Company to increate the value of our
shareholder’ investment. Happy Time Bakery Company does this through sale growth,
cost control, investment resources.
For responsibility of Happy Time Bakery Company;
- is an environmentally conscious company – producing and selling environmentally
friendly, ethical and healthy products including organic produce in support of
sustainable agricultural practices and industry. It also maintains environmentally sound
business practices and a "green" store in support of environmental initiatives and
sources minimally packaged and recycled products.
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- is a socially responsible corporate citizen – demonstrating respect for its customers,

employees, and the community it serves by providing an open and holistic atmosphere
in its bakery along with purchasing locally produced and fairly traded goods, donating
goods or labor to community organizations and actively participating in community
initiatives;
- is a community activist – promoting and supporting activism by educating and
encouraging customers and citizens to participate in social and environmental awareness
raising campaigns and opening its building to non-profit and alternative community
organizations.
Happy Time Bakery Company, we guarantee all the part not only product but
also service. Happy Time Bakery Company expects the consumer maximum happy and
gets more benefit as we can.
2.6 Strategy
2.6.1 Corporate Level
Happy Time Bakery Company operate business by use prosper strategy in
order that our business have organization structure not complicate we divide the
responsible follow department. Moreover we snatch market share from the
competitors more and more. We specific the market and find the strategy to
penetrate the market more and more , and increase circulation from old customers
such as teenager or the people want to diet by improve a taste and new product
for customers want. Beside we make friends with other business for opportunity
of commercial.
2.6.2 Business Level

Happy Time Bakery Company choose focus strategy because our product
provide appropriate to people who love their health
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2.6.3 Function Level

From state of high competition for bakery business , cause of Happy Time
bakery company must specify strategy in function level be appropriate and
conform to corporate level and business level for efficiency with company , the
detail of strategy as follows;
1. Marketing Strategy
- Product Strategy
Emphasize of quality and standard of product which Happy Time bakery
received The food and medicine organization (or อ.ย.) symbol to operate include
package have good of seal and mark have bar code to attach the product.
Moreover we improve package have identity for attract the customer.
- Price Strategy
Happy Time Bakery Company rather high price strategy for sell the product
high price than other brands.
- Place Strategy
Happy Time Bakery Company chooses the location at Nimman Haemin Road,
Chiang Mai because it is the commercial area of Chiang Mai. Therefore we can
distribution product to customer be able to throughout.
- Promotion Strategy
Create brand of Happy Time bakery are well known in consumers more
and more. By set up a booth in festival.
2. Operation Strategy
- Expand establishment for support the customer more and more and
increase power to produce for support expand the market.
- Our bakery use human labor or homemade for fresh and new of product.
- Set up the schedule for send the product to customer, by send product
for the customers same way or same day and same time.
3. Financial Strategy
- Make financial budget systematically, clearly and right every month.
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Chapter 3
Market Feasibility study
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Chapter 3: Market Feasibility Study

3.1 Market Analysis
Happy Time Bakery Company is the bakery business have detail every step, we
attend for choosing the material that have quality. Our bakery shop improves a taste of
bakery for the customer like and be clean. The distribute of our product both retail and
wholesale Happy Time Bakery shop have our shop at Nimman Haemin in Chiang Mai
and we still new entrepreneur so our company sent the product to buy at seven eleven ,
Tesco lotus and minimart. Moreover we have delivery service for the customer and our
bakery shop has the product for the restaurant bring our product to use forward. Happy
Time shop have a lot of bakery for the customer choosing, they can buy and eat at our
shop and take home. In addition Happy Time Bakery shop has the beverage such as
coffee, milk, cocoa and fruit juice.
Happy Time Bakery shop is the central to meeting for family and friends use the
times together. The product line of Happy Time product includes;
1. Cake Æ Fresh fruit cake, Birthday cake and order follow the customer.
2. Bread Æ Raisin bread, Loaf, sandwich, slide of bread.
3. Pie Æ Buco( Young coconut pie ) , Chicken pie , Pine apple pie, Tuna pie.
4. Brownie Æ chocolate almond brownie.
5. Cookie Æ Cereal cookie.
6. Beverage Æ Coffee, Milk, Cocoa and Fruit juice.
(Table 3.1) The price of Happy Time Product

Type of Product Name of product Price
Cake Fresh fruit cake 250 Baht per pound
Birthday cake 250 Baht per pound
Bread Raisin bread 30 Baht per piece
Loaf 30 Baht per piece
sandwich 35 Baht per piece
Pie Buco( Young coconut pie ) 35 Baht per piece
Chicken pie 35 Baht per piece
Pine apple pie 35 Baht per piece
Tuna pie. 35 Baht per piece
23
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Brownie chocolate almond brownie 35 Baht per piece

Cookie Cereal cookie 100 Baht per pack.
Beverage Coffee Start 30 Baht per cup.
Milk Start 30 Baht per glass.
Cocoa Start 30 Baht per glass
Fruit juice Start 25 Baht per glass
SWOT Analysis of Happy Time Bakery Company

StrengthsÆ S
Happy Time Bakery Company have the product of take care the customer health
such as Fresh fruit Cake and Cereal Cookie and the location of Happy Time Bakery
shop is located in Nimman Haemin Road is commercials area in Chiang Mai. Moreover,
our bakery shop have Internet café zone for the customer want to private.
WeaknessÆ W
The capital of raw material are high price because Happy Time Bakery use high
quality of raw material and some of raw material such as season fruit that must to wait
in season .
OpportunityÆ O
Nowadays the consumers consume the product of quality and have lifestyle.
Moreover the customer admire bakery more and more and give bakery for gift in every
festival such as New Year, Valentine, Mother’s Day and Birthday.
Threat Æ T
Nowadays the price of sugar is high price and high continually. In addition
have risk for the consumer unaccepted new company.
24
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3.1.1 General Environment Analysis

Political
Nowadays , the political in Thailand have a problem because people have
disagree of opinion in political , they discriminate that make the business in Thailand
get effect in investment because the investor not dare risk but Happy Time Bakery
company not scare because this situation is good opportunity for the customer choosing
new bakery product.
Economic
The Economic have an effect Happy Time Company directly because we are
new business and nowadays the people consume bakery more than other food especially
in teenage group, the consumer behavior of teenage consume bakery
1
is 43 % . Moreover Happy Time Company located in Chiang Mai, this province is
economy town of The Northern part of Thailand. Each year have a lot of tourists come
to travel so good opportunity of Happy Time Bakery Company because the tourists can
word of mouth when they choosing consume the bakery in Happy Time Company. The
situation of economic Chiang mai in 2010 is suitable for investing because the
economic depend on the tourists come to Chiang Mai.
Social
Nowadays people in Thailand turn to attend of their health, Happy Time
Company must neglect of this thing so we produce the product to benefit for the
customer such as Fresh fruit Cake and Cereal Cookie. And most of people in nowadays
not much have the times so Happy Time Bakery Company is choice for the customer
choosing when they rapid.
1
http:// www.positioningmag.com/Magazine/Details.aspx?id=36338
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Environment
The environment factor is effect of Happy Time Company because the raw
materials when we use to produce our bakery have quality and high price such as
powder, sugar, egg etc. Moreover our company use fresh fruit for produce in order to
the customer get good thing of their life.
Technology
Happy Time Bakery Company is bakery homemade so the process of produce
we use machine and hands. Moreover inside Happy Time Bakery shop have internet
café zone for the customer want to relax.
3.2 Competition Analysis (3C Analysis)
3.2.1 Competitors Analysis

Nowadays have a lot of competitors of bakery in Chiang Mai. Not only the
produce but also sale and the service for the customer. The competitors of Happy Time
Bakery Company include;
26
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1. Boat Bakery
Boat Bakery is located in front of Chiang Mai University. This bakery shop is selling
both general of bakery such as cake and bread which difference with Happy Time
Bakery because we take care the customer so most of products are made from fruit or
herb. Moreover boat bakery sells food too which is not bakery shop fully. Bakery of
boat bakery shop is retail, wholesale and homemade same Happy Time Bakery
Company. The price of bakery in boat bakery shop is 20-180 baht.
2. Fay Bakery
Fay Bakery is located in Invaroros Road. This bakery shop is sell food and bakery such
as Croissant, pie and beverage. Moreover Fay bakery is not having delivery and
wholesale for the customer but retail and produce of the product. The price of Fay
Bakery shop is 15 – 250 Baht.
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3. Eat Me Bakery
Eat Me Bakery is located in Nimman Haemin Road. This bakery shop sells cake, hot
cake, bread, pie and beverage. Eat me is homemade but not to delivery and wholesale
for the customer. The price of this bakery shop is 40 – 500 Baht.
4. Pueng Noi Bakery
Pueng Noi Bakery is not to product the product but wholesale product around the
northern part of Thailand. This bakery shop is perform only service of the product and
administer and cannot control the quality of product. The price of Pueng Noi bakery is
6- 350 Baht.
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5. Cake Cottage
Cake Cottage is located in Sirimangkralajarn 13 road, sell cake, pie and bread.
The atmosphere is very good classic style. The price of this bakery shop is 15-200 Baht.
6. Love at first bite Bakery
Love at first bite Bakery is located in Chiang Mai- Lamphun road. This bakery shop
most emphasis of all cake and pie. The atmosphere is beautiful place. The price of
product is 25 – 200 Baht.
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(Table 3.2) The table to compare with competitors

Bakery Shop Produce Retail Wholesale Quality Sale Beverage Clean
Boat Bakery √ √ √ √ √
Fay Bakery √ √ √ √ √
Eat Me √ √ √ √ √
Pueng Noi √ √ √
Cake Cottage √ √ √ √ √
Love at first √ √ √ √ √
bite
Happy Time √ √ √ √ √ √
Form table 3.2 show when we compare with competitors obviously seen Happy
Time Bakery Company have advantage over other competitors because we are complete
of bakery shop. Not only the product but also we take care and service the customer
same customers live in their home.
3.2.2 Competitive Analysis

Happy Time Bakery Company is new entrepreneur in bakery business but
1 2
nowadays the people in Thailand consume bakery 43 % , consume Fast Food 48 %
and consume other 9 %
1
http://www.thaipr.net/nc/readnews.aspx?newsid=C739CA5A9B4A236FA29A231894F3E318&query=4
Lrgoc3D1ejizsHgwbQ=
2
http://xn42c5aq5arob1c3byq.nurnia.com/12/%E0%B8%87%E0%B8%B2%E0%B8%99%E0%B8%A7
%E0%B8%B4%E0%B8%88%E0%B8%B1%E0%B8%A2%E0%B8%AA%E0%B8%B8%E0%B8%
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Figure 3.1
The Customer Behavior of Thailand.
9%
Fast Food
Bakery
43% 48% Other
From graph show about the customer admire consume bakery be enough with
fast food and have tendency the market of bakery is expand so Happy Time Bakery
Company is new choice for the customer.
3.2.3 Customer Analysis

The Customer of Happy Time Bakery Company are student and working age
which average age about 15-45 years old because they have purchasing power to buy
the product of Happy Time Company and most people in this age they take care their
health and choose to consume bakery and give bakery for gift for the special festival.
Our bakery shop is located in Nimman Haemin road, this site is commerce area in
Chiang Mai so the customer easy to find our bakery shop and atmosphere of Happy
Time Bakery shop is Modern style and have Internet café zone for the customer who the
customer is group is like it.
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3.3 STP Analysis
3.3.1 Segmentation
The variable for use in market segmentation includes;
1. Geography
Happy Time Bakery is located in Chiang Mai; the area of Chiang Mai is
1 2
20,107.7 square kilometers. The density in urban is 1,670,317 people and the target
3
of Happy Time Bakery is Student of Chiang Mai is 174,227 people.
2. Demography
The target of Happy Time are average ages is 15-45 year old , that is male and
female and have average income is 3,000-30,000 Baht per month.
3. Psychology
Life style of target, they‘d like to private or enjoy with friend or family and
Middle of social class.
4. Behavior
The customer behavior is habitude with old company. So Happy Time Bakery
Company must to taste free of our product. And the customer to word of mouth to other
person.
1
http://kanchanapisek.or.th/kp8/cem/cem107.htm
2
http://th.wikipedia.org/wiki/%E0%B8%A3%E0%B8%B2%E0%B8%A2%E0%B8%8A%E0%B8%B7%
E0%B9%88%E0%B8%AD%E0%B8%88%E0%B8%B1%E0%B8%87%E0%B8%AB%E0%B8%
3
http://www.industry.go.th/DocLib13/%E0%B9%80%E0%B8%AB%E0%B8%99%E0%B8%B7%E0%B
8%AD/%E0%B9%80%E0%B8%8A%E0%B8%B5%E0%B8%A2%E0%B8%87%E0%B9%83%E0%B8
%AB%E0%B8%A1%E0%B9%88.doc
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3.3.2 Targeting
Happy Time Bakery Company is target with the student is average 15-25 year
old and working age 25-45 year old.
3.3.3 Positioning
Figure 3.2 the position of market
High Price
Happy Time
Fay
Boat
High Quality
From figure 3.2 show the position of product in bakery market when compare
with Boat Bakery and Fay Bakery obviously seen Happy Time Bakery Company is high
price and high quality.
3.4 Marketing Mix Strategy
3.4.1 Product
Happy Time Bakery Company is taking care of the customer life, so our product
is low fat and low sugar. Almost of product in Happy Time Bakery Company are
produce by Fresh fruit and herb. Moreover the customer can design of the product
For lifestyle.
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3.4.2 Price
The price of our product is rather high because we use high of raw material.
The prices of our product start with 30 – 400 Baht .We set the price each as appropriate
for working people and students because who have purchasing power of this price.
3.4.3 Place
Happy Time Bakery Company is located in Nimman Haemin Road Chiang Mai.
We choose this place because it is commerce area in Chiang Mai and can easy to reach
of the target market.
3.4.4 Promotion
Happy Time Bakery Company is new entrepreneur in bakery market, so our
Bakery Company make the promotion for the customer know in our brand by booth at
department store, schools and university. When the customers buy our product more
than two pieces they get free for one piece (Buy 2 gets 1 free). Moreover if the
customers buy altogether 150 Baht they get club card for discount 10%.
3.5 Sales Forecast/Profit Estimation

Sales Forecast of Happy Time Bakery are forecast with amount of the tourists
come to travel in Chiang Mai, especially in high seasons or winter have a lot of
customer in Chiang Mai and Moreover in special festival such as New Year Day,
Valentine Day, Songkarn Day, Mother’s Day, Father’s Day and Christmas Day.
34
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1
(Table 3.3 Amount of tourists comes to Chiang Mai)
Visitor 2006 2007 %

Thai 3,601,727 3,539,772 4.18
Foreigners 1,755,140 2,050,554 1.75
Total 5,356,867 5,590,326 5.93
From table obviously seen the tourists in 2007 increase 5.93 % from 2007 so
Sale forecast of Happy Time Bakery Company are rise up steady and pay back within 5
years.
Figure 3.3 the sale forecast
Sale forcast of Happy Time Bakery Company
10,000,000
8,000,000
6,000,000
Baht
Circulation
4,000,000
2,000,000
0
Year 1 Year 2 Year 3 Year 4 Year 5
Period Year
This graph shows we get break even point in year 5
1
http://www2.tat.or.th/stat/download/tst/642/Chiang%20Mai_Book2007.xls
35
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3.6 Marketing Expense (sale incentive)

Figure 3.4
List/Year 1 2 3 4 5 Total
Leaflet 2,125 1,050 3,175 6,350
Member card 6,408 6,996 7,200 7,200 9,600 37,404
Internet 4,200 4,200 4,200 4,200 4,200 21,000
Special days Board 1,750 1,750 1,750 1,750 1,750 8,750
Total 14,483 12,946 13,150 14,200 18,725 73,504
The Marketing Expense withthin 5 year of

Happy Time Bakery
12% 9%
Leaflet
Member card
29% Internet
50% Special days Board
This pie chart show the marketing expense within 5 years of Happy Time
Bakery Company, there are leaflet is 6,350 baht rate 9%, member card 37,404 baht rate
50%, Internet is 21,000 baht rate 29% and Special days Board 8,750 baht rate 12%.
(Table 3.4 Marketing Expense of Happy Time Bakery Company)
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3.7 Conclusion
Happy Time Bakery Company is new entrepreneur so; we try to plan the market to
achieve the goal. We think will be successful within 5 years. Because we produce the product
to satisfy the customer. And have good service and goods products. Our shop in the good of
location and easy to find.
Happy Time Bakery
20%
18%
16%
Sale forcast
14%
12%
10% Happy Time Bakery
8%
6%
4%
2%
0%
Month1
Month4
Month7
Month10
Month13
Month16
Month19
Month22
Month25
Month28
Month31
Month34
Month37
Month40
Month43
Month46
Month49
Month52
Month55
Month58
Month
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Chapter4
Technical Feasibility Study
Production and Operations
Analysis
38
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4.1 Product and Operations Analysis.

4.1.1 Product Characteristic (Detail)
Happy Time Bakery Company produces Thai Herb bakery and season fruit
bakery for people who are care health. The policy of company is low fat and low sugar
in the ingredient. We set the special bakery in the menu as below
4.1.1.1 Grape Cake
4.1.1.2 Chocolate Mango Cake
4.1.1.3 Raisin bread
4.1.1.4 Buco (young coconut pie)
4.1.1.5 Almond Brownie
4.1.1.6 Cereal Cookie.
4.1.1.7 Strawberry Cake
4.1.1.8 Coffee
The direction of each bakery

1
Grape Cake
Ingredients
• 1/2 cup butter, softened

• 1/4 cup sugar
• 3 egg yolks
• 1 teaspoon finely grated fresh lemon rind
• 1/2 teaspoon vanilla
• 3 egg whites
• 1/2 cup sugar
• 1 1/4 cups sifted flour, sift before measuring
1
http://www.recipezaar.com/Grape-Cake-126802
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• 1 1/3 cups green seedless grapes, about 1 lb
Directions
1. Cream together the butter and the ¼ cup sugar. Beat in egg yolks, 1 at a time,
beating well after each addition. Beat in lemon rind and vanilla.
2. In another bowl, beat egg whites until they hold soft peaks. Add the ½ cup sugar,
2 tablespoonfuls at a time and continue to beat until they hold stiff peaks.
3. Stir one fourth of the whites into the yolk mixture and fold in the remaining
whites. Sift the sifted flour over the mixture, folding it in gently.
4. Transfer the batter to a buttered 8 inch round cake pan. Sprinkle the grapes over
the top of the batter.
5. Bake at 350 F for 35-40 minutes or until it is lightly browned and pulls away
from the sides of the pan. Let the cake cool in the pan on a rack until barely warm.
Makes 6 to 8 servings depending on how you cut it.
1
Chocolate Mango Cake
Ingredients
• 1 cup all-purpose flour (sifted)

• 1 teaspoon baking powder
1
http://www.womengateway.com/NR/exeres/41278375-5861-4DC8-B639-0954764E89BC.htm
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• 1/4 teaspoon salt

• a pinch of salt
• 1/4 cup cocoa powder (sifted)
• 1/2 cup butter
• 1 cup + 3 tablespoons sugar or icing sugar
• 3 eggs
• 1 teaspoon vanilla
• 1-2 tablespoons milk
• butter to grease the pan
Direction
1. Sift flour and cocoa with baking powder and salt.

2. Cream butter; gradually add sugar while beating until the mixture is creamy.
3. Add eggs at a time while beating until the batter are homogenous, frequently
scraping the sides of the mixing bowl. Beat in vanilla.
4. Alternatively, fold the flour / cocoa mixture and few drop of milk into the
batter until it is homogenous.
5. Pour into a greased waxed paper lined nonstick cake (23cm dia.) pan, level
the surface and bake in a pre-heated moderate oven (180ºC – 350ºF) until it
is ready (25 – 30 min.).
6. Turn, remove paper. Allow to cool to room temperature on a wire rack.
Meanwhile, peel the thin pistachio skin and split each pistachio into
2 halves, then pat dry.
7. Whip cream until it holds shape. While whipping, gradually add sifted icing
sugar, a tablespoon at a time, until the sugar disappears. Beat in vanilla.
Slice the cake into 2 layers and remove the crumbs.
8. Cover the serving dish with a paper doily; place a sheet of waxed paper on
top. Place the base layer on top.
9. Spread 1/4 cup of the whipped cream on top. Reserve 1/4 cup of the mango,
arrange the rest over the cream.
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10. Cover with the top layer, gently press. Place a paper doily on top. Sift 1/3
cup icing sugar evenly. Carefully remove the paper.
11. Decorate with an icing pump. Arrange the mangoes and pistachio on top.
Press pistachio onto the sides of the filling.
12. Gently remove the waxed paper below the cake and serve the cake.
13. Note: When lining the cake pan, retain the waxed paper, trim off the edges.
14. Use the trimmings to cover the paper doily. This will be much easier to
remove than a full sheet of waxed paper below the cake.
1
Raisin bread
Ingredients:
• 1 package active dry yeast

• 1/4 cup warm water
• 1 cup raisins
• 1/4 cup soft butter
• 1/4 cup sugar
• 1 1/2 teaspoons salt
• 1/2 cup scalded milk
• 3 3/4 cups all-purpose flour
• 2 eggs, beaten
Direction:
1
http://southernfood.about.com/od/yeastbreads/r/bl40210c.htm
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Dissolve yeast in warm water. In a large bowl, combine raisins, butter, sugar,
salt, and hot milk; stir to dissolve the sugar. Let mixture cool to lukewarm. Stir in 1 1/2
cups of the flour; beat well. Add yeast mixture and the beaten eggs; mix to blend well.
Add enough of the remaining flour to make soft but stiff dough. Turn out onto a lightly
floured surface and knead for about 10 minutes, until dough is smooth and elastic. Place
dough in a lightly buttered bowl, turning once to grease the surface. Cover with a clean
dish cloth; let stand in a warm place until doubled in bulk, about 1 1/2 hours. Punch
dough down and divide into 2 portions. Cover and let rest for 10 minutes. Shape into 2
loaves; place in 2 greased 8x4x3-inch loaf pans. Cover and let rise again for about 45 to
60 minutes, until almost double. Bake at 375° for 25 minutes, placing foil over loaves
the last 10 minutes, if loaves are getting too brown. Remove loaves from pans and let
cool on racks.
1
Buco( young coconut pie)
Ingredients
• 1/4 cup water

• 1/3 cup cornstarch
• 2 cups coconut water
• 1 cup sugar
• 2 cups shredded young coconut (buco)
1
http://www.recipezaar.com/Buco-young-Coconut-Pie-115036
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• 1 8-inch double-crust pie shell

• 1 egg white
Directions
1. Preheat oven to 375 degrees F.
2. Put the 1/4 cup water and cornstarch into a saucepan and mix with a spoon to
combine.
3. Stir in the coconut water and sugar and bring to a boil.
4. Cook, stirring constantly, over medium to low heat until thick.
5. Add the shredded buco and vanilla and cook 3 more minutes.
6. Cool buco mixture slightly and put into pie pan that has been lined with bottom
pie crust.
7. Top with upper pie crust, seal edges and flute decoratively.
8. Brush with slightly beaten egg white to glaze (some will be left over- do not use
more than necessary), and make a few cuts in the top crust to let steam escape.
9. Bake at 375 degrees 25 to 30 minutes or until the crust is golden brown.
1
Almond Brownie
1
http://www.recipezaar.com/Almond-Brownies-21025
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Ingredients
• 3/4 cup flour

• 1/4 teaspoon baking soda
• 1/4 teaspoon salt
• 1/3 cup butter
• 1/2 cup sugar
• 2 tablespoons water
• 12 ounces chocolate chips
• 2 eggs
• 1/2 cup almonds, chopped
Directions
1. Combine flour, baking soda and salt in small bowl and set aside.
2. In saucepan, bring butter, sugar and water just to a boil.
3. Remove from heat and add 6 oz of chocolate chip morsels and vanilla.
4. Stir until smooth.
5. Place chocolate mixture into a mixing bowl.
6. Add eggs one at a time and beat well after each egg.
7. Blend in flour mixture.
8. Stir in remaining chocolate chip morsels and the chopped almonds.
9. Spread into a 9 inch square baking pan and bake for 30 minutes in a 325 degree
oven.
10. Cool and cut into squares.
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1
Cereal Cookie
Ingredients
• 180gms Margarine, melted double boiler and leave to cool
• 2 cups of Nestum Cereal
• 1 1/4 cups Self Raising Flour
• 1/2 cup of caster sugar
• 1 cup dark chocolate chips
• 1 egg, beaten lightly
Direction
In a large bowl, mix the ingredients together in this sequence - butter, sugar, egg. Stir
till the ingredients are mixed well. Fold in the flour and the cereal and chocolate chips
last. Mix them until well coated. Using a spoon, scoop a dollop of the mixture and place
them on a greased and lined tray, not too close as it will still raise slightly in size when
baked).Bake at 180 degree C about 15-20 minutes or until golden brown.
When cooled, keep them in air tight containers.
4.2 Specification, Features

The product of our company is designing bakery to attract the customer from the
beginning they see, emphasize the colors to be beautiful and decorate the topping
bakery with some of fruit, cream, chocolate, candy writer, the modeling sugared, etc.
The size part will emphasize to be small cake and other size, which is being appropriate
with new generation behaviors who want the easiness in bearing and to be appropriate at
commit a gift, The smack have a good and fragrant with the trick that make
1
http://www.fadaboutfood.com/2009/01/cereal-cookies.html
46
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Life Time
the bakery homemade to new fresh in day by day, important we do not put
the preservative in to our bakery include with the secret formula of powder, although
the customer take the bakery in a refrigerator still can preserve the softness of cake and
can keep 3-7 day for eating.
4.3 Production Process

Happy Time Bakery is made from herb bakery and season fruit bakery for who
care health and aware to fat. The herb and season fruit are fresh and clean for
productions process because we aim to benefit to customer. The ingredients are easy to
find and buy it to production process. The special appearances of bakery are beautiful,
colorful, gift set, compact package and the customer can create style of bakery. We use
the modern technology and aim to long term equipments because we want the goods
and production processes are efficiency and quality for consumer then we have
knowledge and study about production process are better and training the employee are
better before practice for efficiency to production process. We think the cost not much
because ingredient, we buy from wholesaler.
Services Process
We train all employees to friendly, clean to work, and love to work it,
employee’s knowledge of the product, helpfulness / assistance to customers,
an interest in customers' opinions and feedback and courtesy. The service of Happy
Time Bakery is delivery, wedding, set the party or surprise customer when birthday or
special day of customer.
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4.4 Location Analysis
Happy Time Bakery Company is close of Nimman Haemin road that is center of
Chiang Mai, so easier to see and contact of customer and tourist that visit or leisure
street. The atmosphere we set to loveable and friendly that appropriate to meeting
friends and casual atmosphere for leisurely. The appearance of Happy Time Bakery
Company is modern style. The location of company are surrounding in the community
such as market, school and university. Happy Time Bakery Company has space to
parking for customer. The transportation can accessible to Happy Time Bakery
Company.
48
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4.5 Facility Layout
4.6 Logical Management
When we talk about management we will talk about 4 Ps. Our company product
is bakery herb and home made because nowadays herb product is very popular and there
are very interesting.
About price our company has several of prices separate by the price of the
ingredient.
Our company position is near the department store in the big city of Thailand ex.
Chiang mai, BKK, Suratthani and Khon kan. The big company is in BKK because BKK
is the capital of Thailand the have a lot of distribution channel. We choose the position
near the department store because there are a lot of people. The department store that we
choose should be big have enough the parking car and popular. The place would be
more expansive but that is the best position for trade and worth to investment.
The company promotion will be having in every festival. We will set by
appropriate with that festival.
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4.7 Facility Management

Facility Management is an important that we consideration and try to manage
cause a lot of efficiency or other facilities that we set to service the customer for
differentiation from others company such as
Internet : Our bakery company has internet service the customer for relax and the
customer don’t lost time that mean the customer who want to work, they can use
internet or wireless from our bakery shop while eating.
All kinds of book : Our bakery shop has books corner service for the customer all
styles such as knowledge, cartoon, magazine, etc… for support Thai people see the
important of reading more and use the time for benefit.
Toilet : Our bakery shop interest and special focus because the toilet like the
important of our bakery shop so we set housewife stand at the toilet and other area for
clean all the time because when the toilet clean lead to impression of the customer.
Cleanliness : Cleanliness of bakery shop, we have the bin for service the customer
each point for enough of the customer and keep the clean together.
Atmosphere : Our bakery shop has any atmosphere such as relax; luxury, quiet and
natural for support the customers who like differentiation for change when they bored.
Parking lot : Our bakery company has wide area enough for parking of the customer,
clean, convenience, safe.
50
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4.8 Machine Tools and Equipment
Equipment
Counter bar
Price 12, 000 Bath
Table and chairs
Price 2,200 Bath
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Luxury L-shape
Price 20,800Bath
Mitsubishi Air conditioner (13000 BTU)
Price 14,900 Bath
Telephone
Price 1,000 Bath
Fax
Price 4,600 Bath
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Cake Displays
Price 37,500 Bath
Computer Intel Pentium
Price 10,165 Bath
Television JVC 29"
Price 6,690Bath
Speaker Model: NTS NC-602
Price 2,600 Bat
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Printer
Price 2,750 Bath
Cash Register
Price 35,000 Bath
Book magazine
Price 60 Bath
Spoon
Price 173 Bath
54
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Tray
Price 48 Bath
Water glass
Price 75 Bath
Machine
Planetary Mixer
Price 8,400 Bath
55
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Oven
Price 27,000 Bath
Bread slicker
Price 6,000 Bath
Cake refrigerator
Price 34,000 Bath
Coffee machine
Price 49,000 Bath
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Blender
Price 14,000Bath
Coffee grinder
Price 28,000 Bath
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4.9 Pre-operating cost
Pre-operation cost Total price

land and building 3,500,000
Register for company limiter’s establishment 5,000
Registered capital of no more than 1,000,000 Baht 5,000
Total 3,510,000
Equipment 236,570
Decoration 300,000
Total 536,570
4.10 Cost of Investment

• Building
We will buy the building in Nimman Haemin road because this road is
center of Chiang Mai and tourist and customer are easy to meet and contact, but the land
and building in Nimman Haemin road are expansive because it is surrounding with the
community such as market, department store, school, famous temple and university.
Investment Year1 Year2 Year3 Year4 Year5

1
Building 58333 58333 58333 58333 58333
Vehicle 1638 1638 1638 1638 1638
Machine A 933 933 933 933 933
Machine B 756 756 756 756 756
Computer 90 90 90 90 90
Total 61750 61750 61750 61750 61750
1
http://www.ddproperty.com/property/show/37586
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4.11 Operating cost
Year1
Direct Material January February March April May June July August SeptembeOctober NovemberDecemberTotal
cost of direct material 4,684 4,684 4,684 4,684 4,684 4,684 4,684 4,684 4,684 4,684 4,684 5,636 57160
Total cost of direct material 4684 4684 4684 4684 4684 4684 4684 4684 4684 4684 4684 5636 57160
Direct Labour January February March April May June July August SeptembeOctober NovemberDecemberTotal
Labour 18,000 18000 18000 18000 18000 18000 18000 18000 18000 18000 18000 18000 216000
Total direct labour cost 18000 18000 18000 18000 18000 18000 18000 18000 18000 18000 18000 18000 216000
MFG Over head January February March April May June July August SeptembeOctober NovemberDecember Total
Electricity 2,000 2,000 2,000 2,000 2,000 2,000 2,000 2,000 2,000 2,000 2,000 2,200 24,200
Water 150 150 100 100 100 100 100 100 100 100 100 150 1,350
depreciation on the factory equipment 3,231 3,231 3,231 3,231 3,231 3,231 3,231 3,231 3,231 3,231 3,231 3,231 38,772
Total MFG over head 5,381 5,381 5,331 5,331 5,331 5,331 5,331 5,331 5,331 5,331 5,331 5,581 64,322
Year1 January February March April May June July August SeptembeOctober NovemberDecemberTotal
Total production cost 28065 28065 28015 28015 28015 28015 28015 28015 28015 28015 28015 29217 337,482
Year2
Labour 18,000 18000 18000 18000 18000 18000 18000 18000 18000 18000 18000 18000 216000
Electricity 2,300 2,300 2,000 2,000 2,000 2,000 2,000 2,000 2,000 2,000 2,000 2,500 25,100
Water 150 150 100 100 100 100 100 100 100 100 100 150 1,350
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Year3
Average cost of direct material 6,588 6,588 5,636 5,636 5,636 5,636 5,636 5,636 5,636 5,636 6,588 8,493 73345
Labour 19,500 19500 19500 19500 19500 19500 19500 19500 19500 19500 19500 19500 234000
Electricity 2,500 2,500 2,000 2,000 2,000 2,000 2,000 2,000 2,000 2,000 2,000 2,700 25,700
Water 150 150 120 120 120 120 120 120 120 120 120 200 1,580
Year4
Labour 19,500 19500 19500 19500 19500 19500 19500 19500 19500 19500 19500 19500 234000
Electricity 2,700 2,700 2,200 2,200 2,200 2,200 2,200 2,200 2,200 2,200 2,200 2,510 27,710
Water 170 170 150 150 150 150 150 150 150 150 150 200 1,890
Year5
Labour 21,000 21000 21000 21000 21000 21000 21000 21000 21000 21000 21000 21000 252000
Electricity 2,700 2,700 2,400 2,400 2,400 2,400 2,400 2,400 2,400 2,400 2,400 2,800 29,800
Water 200 200 170 170 170 170 170 170 170 170 170 230 2,160
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4.12 Administration cost

Year1
Department EmployeeSalary January February March April May June July August SeptembeOctober Novembe Decembe Total
Accountant 1 8,000 8000 8000 8000 8000 8000 8000 8000 8000 8000 8000 8000 8000 96000
Marketing 1 8,000 8000 8000 8000 8000 8000 8000 8000 8000 8000 8000 8000 8000 96000
Delivery staff 2 5,500 11000 11000 11000 11000 11000 11000 11000 11000 11000 11000 11000 11000 132000
House Keeper 1 5,200 5200 5200 5200 5200 5200 5200 5200 5200 5200 5200 5200 5200 62400
Waiter 2 5,500 11000 11000 11000 11000 11000 11000 11000 11000 11000 11000 11000 11000 132000
Security 2 5,200 10400 10400 10400 10400 10400 10400 10400 10400 10400 10400 10400 10400 124800
Total 9 37400 53600 53600 53600 53600 53600 53600 53600 53600 53600 53600 53600 53600 643200
Year2
Accountant 1 9,000 9000 9000 9000 9000 9000 9000 9000 9000 9000 9000 9000 9000 108000
Marketing 1 9,000 9000 9000 9000 9000 9000 9000 9000 9000 9000 9000 9000 9000 108000
Delivery staff 2 5,500 11000 11000 11000 11000 11000 11000 11000 11000 11000 11000 11000 11000 132000
House Keeper 1 5,200 5200 5200 5200 5200 5200 5200 5200 5200 5200 5200 5200 5200 62400
Waiter 2 5,700 11400 11400 11400 11400 11400 11400 11400 11400 11400 11400 11400 11400 136800
Security 2 5,200 10400 10400 10400 10400 10400 10400 10400 10400 10400 10400 10400 10400 124800
Total 9 39600 56000 56000 56000 56000 56000 56000 56000 56000 56000 56000 56000 56000 672000
Year3
Accountant 1 10,000 10000 10000 10000 10000 10000 10000 10000 10000 10000 10000 10000 10000 120000
Marketing 1 10,000 10000 10000 10000 10000 10000 10000 10000 10000 10000 10000 10000 10000 120000
Delivery staff 2 6,000 12000 12000 12000 12000 12000 12000 12000 12000 12000 12000 12000 12000 144000
House Keeper 2 5,500 11000 11000 11000 11000 11000 11000 11000 11000 11000 11000 11000 11000 132000
Waiter 2 6,000 12000 12000 12000 12000 12000 12000 12000 12000 12000 12000 12000 12000 144000
Security 2 5,500 11000 11000 11000 11000 11000 11000 11000 11000 11000 11000 11000 11000 132000
Total 10 43000 66000 66000 66000 66000 66000 66000 66000 66000 66000 66000 66000 66000 792000
Year4
Accountant 1 12,000 12000 12000 12000 12000 12000 12000 12000 12000 12000 12000 12000 12000 144000
Marketing 1 12,000 12000 12000 12000 12000 12000 12000 12000 12000 12000 12000 12000 12000 144000
Delivery staff 3 6,000 18000 18000 18000 18000 18000 18000 18000 18000 18000 18000 18000 18000 216000
House Keeper 2 5,500 11000 11000 11000 11000 11000 11000 11000 11000 11000 11000 11000 11000 132000
Waiter 3 6,200 18600 18600 18600 18600 18600 18600 18600 18600 18600 18600 18600 18600 223200
Security 2 5,500 11000 11000 11000 11000 11000 11000 11000 11000 11000 11000 11000 11000 132000
Total 12 47200 82600 82600 82600 82600 82600 82600 82600 82600 82600 82600 82600 82600 991200
Year5
Accountant 1 15,000 15000 15000 15000 15000 15000 15000 15000 15000 15000 15000 15000 15000 180000
Marketing 1 15,000 15000 15000 15000 15000 15000 15000 15000 15000 15000 15000 15000 15000 180000
Delivery staff 3 6,000 18000 18000 18000 18000 18000 18000 18000 18000 18000 18000 18000 18000 216000
House Keeper 2 5,500 11000 11000 11000 11000 11000 11000 11000 11000 11000 11000 11000 11000 132000
Waiter 3 6,200 18600 18600 18600 18600 18600 18600 18600 18600 18600 18600 18600 18600 223200
Security 2 5,500 11000 11000 11000 11000 11000 11000 11000 11000 11000 11000 11000 11000 132000
Total 12 53200 88600 88600 88600 88600 88600 88600 88600 88600 88600 88600 88600 88600 1063200
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Chapter 5
Financial Analysis
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Income Statement
Year1 January February March April May June July August September October November December
Revenue
Sale 366,058 427,068 183,029 122,019 122,019 610,097 488,078 610,097 732,117 854,136 793,127 793,127
Total Revenue 366,058 427,068 183,029 122,019 122,019 610,097 488,078 610,097 732,117 854,136 793,127 793,127
Cost of goods Sold

Direct Material 4,684 4,684 4,684 4,684 4,684 4,684 4,684 4,684 4,684 4,684 4,684 5,636
Direct Labor 18,000 18,000 18,000 18,000 18,000 18,000 18,000 18,000 18,000 18,000 18,000 18,000
MFG overhead 5,381 5,381 5,331 5,331 5,331 5,331 5,331 5,331 5,331 5,331 5,331 5,581
Total cost of Goods sold 28,065 28,065 28,015 28,015 28,015 28,015 28,015 28,015 28,015 28,015 28,015 29,217
Gross income 337,993 399,003 155,014 94,004 94,004 582,082 460,063 582,082 704,102 826,121 765,112 763,910
Operating Expense
Marketing expense 1,884 1,884 934 1,359 1,284 834 834 1,184 834 834 834 1,184
Rent - - - - - - - - - - - -
Depreciation 61,750 61,750 61,750 61,750 61,750 61,750 61,750 61,750 61,750 61,750 61,750 61,750
Selling&Adminstration 53,600 53,600 53,600 53,600 53,600 53,600 53,600 53,600 53,600 53,600 53,600 53,600
Total Operating Expense 117,234 117,234 116,284 116,709 116,634 116,184 116,184 116,534 116,184 116,184 116,184 116,534
Net income before interest & Tax 220,759 281,769 38,730 - 22,705 - 22,630 465,898 343,878 465,548 587,917 709,937 648,927 647,375
Operating income(loss)
Other income(expense) - - - - - - - - - - - -
Interest expense 28,750 28,750 28,750 28,750 28,750 28,750 28,750 28,750 28,750 28,750 28,750 28,750
Total Operating income 28,750 28,750 28,750 28,750 28,750 28,750 28,750 28,750 28,750 28,750 28,750 28,750
Income (Loss) Before Taxes 192,009 253,019 9,980 - 51,455 - 51,380 437,148 315,128 436,798 559,167 681,187 620,177 618,625
Provision (Benefit) for income taxes - - - - - - - - - - - -
Net income (Loss) for the year 192,009 253,019 9,980 - 51,455 - 51,380 437,148 315,128 436,798 559,167 681,187 620,177 618,625
Retained Earning beginning of the m - 192,009 445,028 455,007 403,552 352,173 789,320 1,104,449 1,541,247 2,100,414 2,781,601 3,401,778
Retained Earnings 192,009 445,028 455,007 403,552 352,173 789,320 1,104,449 1,541,247 2,100,414 2,781,601 3,401,778 4,020,404
Revenue
Sale 164,052 197,535 119,007 100,680 85,175 167,163 201,281 242,362 291,829 351,391 423,110 509,466
Total Revenue 164,052 197,535 119,007 100,680 85,175 167,163 201,281 242,362 291,829 351,391 423,110 509,466
Cost of goods Sold

Material 4,684 4,684 4,684 4,684 4,684 4,684 4,684 4,684 4,684 4,684 4,684 5,636
Labor 18,000 18,000 18,000 18,000 18,000 18,000 18,000 18,000 18,000 18,000 18,000 18,000
MFG overhead 5,681 5,681 5,331 5,331 5,331 5,331 5,331 5,331 5,331 5,331 5,331 5,881
Gross income 135,687 169,170 90,992 72,665 57,160 139,148 173,266 214,347 263,814 323,376 395,095 479,949
Operating Expense
Marketing expense 1,283 1,283 933 933 1,283 933 933 1,283 933 933 933 1,283
Rent - - - - - - - - - - - -
Depreciation 61,750 61,750 61,750 61,750 61,750 61,750 61,750 61,750 61,750 61,750 61,750 61,750
Net income before operation 19,054 52,537 - 25,292 - 43,619 - 59,473 22,865 56,983 97,714 147,530 207,092 278,811 363,316
Income (Loss) Before Taxes 1,804 23,787 - 54,042 - 72,369 - 88,223 - 5,885 28,233 68,964 118,780 178,342 250,061 334,566
Provision (Benefit) for income taxes - - - - - - - - 11,878 17,834 25,006 33,457
Net income (Loss) for the year 1,804 23,787 - 54,042 - 72,369 - 88,223 - 5,885 28,233 68,964 106,902 160,508 225,055 301,109
Retained Earning beginning of the m 4,020,404 4,022,207 4,045,994 3,991,952 3,919,584 3,831,360 3,825,475 3,853,707 3,922,671 4,029,573 4,190,082 4,415,137
Retained Earnings 4,022,207 4,045,994 3,991,952 3,919,584 3,831,360 3,825,475 3,853,707 3,922,671 4,029,573 4,190,082 4,415,137 4,716,246
Revenue
Sale 542,309 474,520 203,366 135,577 135,577 745,675 677,886 677,886 677,886 813,463 881,252 813,463
Total Revenue 542,309 474,520 203,366 135,577 135,577 745,675 677,886 677,886 677,886 813,463 881,252 813,463
Cost of goods Sold

Material 4,684 4,684 4,684 4,684 4,684 4,684 4,684 4,684 4,684 4,684 4,684 5,636
Labor 18,000 18,000 18,000 18,000 18,000 18,000 18,000 18,000 18,000 18,000 18,000 18,000
MFG overhead 5,881 5,881 5,351 5,351 5,351 5,351 5,351 5,351 5,351 5,351 5,351 6,131
Gross income 513,744 445,955 175,331 107,542 107,542 717,640 649,851 649,851 649,851 785,428 853,217 783,696
Operating Expense
Rent - - - - - - - - - - - -
Depreciation 61,750 61,750 61,750 61,750 61,750 61,750 61,750 61,750 61,750 61,750 61,750 61,750
Net income before operation 397,093 329,305 59,030 - 8,758 - 9,108 601,339 533,551 533,201 533,551 669,128 736,916 667,046
Provision (Benefit) for income taxes 36,834 30,055 114,518 100,960 100,890 100,960 128,076 141,633 127,659
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Income Statement
Revenue
Sale 586,680 733,349 220,005 146,670 220,005 660,014 1,026,689 880,019 733,349 586,680 733,349 806,684
Total Revenue 586,680 733,349 220,005 146,670 220,005 660,014 1,026,689 880,019 733,349 586,680 733,349 806,684
Cost of goods Sold

Material 4,684 4,684 4,684 4,684 4,684 4,684 4,684 4,684 4,684 4,684 4,684 5,636
Labor 19,500 19,500 19,500 19,500 19,500 19,500 19,500 19,500 19,500 19,500 19,500 19,500
MFG overhead 6,270 6,270 5,750 5,750 5,750 5,750 5,750 5,750 5,750 5,750 5,750 6,110
Gross income 556,226 702,895 190,071 116,736 190,071 630,080 996,755 850,085 703,415 556,746 703,415 775,438
Operating Expense
Rent - - - - - - - - - - - -
Depreciation 61,750 61,750 61,750 61,750 61,750 61,750 61,750 61,750 61,750 61,750 61,750 61,750
Net income before operation 410,050 556,720 44,770 - 28,565 44,420 484,780 851,455 704,435 558,115 411,445 558,115 629,788
Income (Loss) Before Taxes 381,300 527,970 16,020 - 57,315 15,670 456,030 822,705 675,685 529,365 382,695 529,365 601,038
Net income (Loss) for the year 343,170 422,376 16,020 - 57,315 15,670 410,427 658,164 540,548 423,492 344,426 423,492 480,830
Revenue
Sale 758,000 606,400 227,400 151,600 151,600 1,061,200 909,600 606,400 758,000 758,000 833,800 758,000
Total Revenue 758,000 606,400 227,400 151,600 151,600 1,061,200 909,600 606,400 758,000 758,000 833,800 758,000
Cost of goods Sold

Material 4,684 4,684 4,684 4,684 4,684 4,684 4,684 4,684 4,684 4,684 4,684 5,636
Labor 21,000 21,000 21,000 21,000 21,000 21,000 21,000 21,000 21,000 21,000 21,000 21,000
MFG overhead 6,300 6,300 5,970 5,970 5,970 5,970 5,970 5,970 5,970 5,970 5,970 6,430
Gross income 726,016 574,416 195,746 119,946 119,946 1,029,546 877,946 574,746 726,346 726,346 802,146 724,934
Operating Expense
Marketing expense 1,500 1,500 1,150 1,150 1,500 1,150 1,150 1,500 1,150 1,150 1,150 1,500
Rent - - - - - - - - - - - -
Depreciation 61,750 61,750 61,750 61,750 61,750 61,750 61,750 61,750 61,750 61,750 61,750 61,750
Net income before operation 574,165 422,565 44,245 - 31,555 - 31,905 878,045 726,445 422,895 574,845 574,845 650,645 573,083
Interest expense - - - - - - - - - - - -
Total Operating income - - - - - - - - - - - -
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Balance sheet
ASSET
Curent Assets
Cash - 2,900,443 - 2,591,983 - 2,542,838 - 2,559,196 - 2,575,480 - 2,070,684 - 1,696,045 - 1,191,599 - 556,646 208,464 908,496 1,606,975
Account Receivable - - - - - - - - - - - -
Inventories (Ending Inventory) 19,627 25936 48,521 75,175 101,828 95,931 98,171 92,274 78,239 56,066 37,962 19,858
Total Current Assets - 2,880,817 -2566047 - 2,494,317 - 2,484,022 - 2,473,651 - 1,974,753 - 1,597,874 - 1,099,325 - 478,408 264,530 946,457 1,626,833
Non Current Assets

Property and Equipment
Machinery and Equipment 4,334,576 4334576 4,334,576 4,334,576 4,334,576 4,334,576 4,334,576 4,334,576 4,334,576 4,334,576 4,334,576 4,334,576
Total Property and Equipment - 0 - - - - - - - - - -
Less: Accumulated Depreciation 61,750 123501 185,251 247,002 308,752 370,503 432,253 494,004 555,754 617,505 679,255 741,005
Total non current asset 4,272,826 4211075 4,149,325 4,087,574 4,025,824 3,964,073 3,902,323 3,840,572 3,778,822 3,717,071 3,655,321 3,593,571
TOTAL ASSETS 1,392,009 1645028 1,655,007 1,603,552 1,552,173 1,989,320 2,304,449 2,741,247 3,300,414 3,981,601 4,601,778 5,220,404
LIABILITY AND EQUITY
LIABILITY
Current Liability
Accounts Payable - - - - - - - - - - - -
Wages Payable - - - - - - - - - - - -
Taxes Payable - - - - - - - - - - - -
Total Current Liabilities - - - - - - - - - - - -
Non Current Liability - - - - - - - - - - - -

Long-Term Liability
Long Term Debt 1,200,000 1,200,000 1,200,000 1,200,000 1,200,000 1,200,000 1,200,000 1,200,000 1,200,000 1,200,000 1,200,000 1,200,000
Total Long-term Liability 1,200,000 1200000 1,200,000 1,200,000 1,200,000 1,200,000 1,200,000 1,200,000 1,200,000 1,200,000 1,200,000 1,200,000
Total Liabilities 1,200,000 1200000 1,200,000 1,200,000 1,200,000 1,200,000 1,200,000 1,200,000 1,200,000 1,200,000 1,200,000 1,200,000
EQUITY
Capital (asstet-liability) - - - - - - - - - - - -
Retaines Earnings 192,009 445028 455,007 403,552 352,173 789,320 1,104,449 1,541,247 2,100,414 2,781,601 3,401,778 4,020,404
Total Equity 192,009 445028 455,007 403,552 352,173 789,320 1,104,449 1,541,247 2,100,414 2,781,601 3,401,778 4,020,404
Total liabilities & Equity 1,392,009 1645028 1,655,007 1,603,552 1,552,173 1,989,320 2,304,449 2,741,247 3,300,414 3,981,601 4,601,778 5,220,404
ASSET
Curent Assets
Cash 3,757,915 4,013,697 4,162,450 4,290,717 4,409,301 4,623,978 4,889,359 5,210,565 5,583,115 5,968,119 6,427,516 6,980,238
Inventories (Ending Inventory) 41,846 33,861 55,076 78,451 95,653 99,101 85,962 57,730 27,971 33,440 30,280 11,129
Total Current Assets 3,799,761 4,047,558 4,217,526 4,369,168 4,504,954 4,723,079 4,975,321 5,268,295 5,611,085 6,001,560 6,457,797 6,991,367
Non Current Assets

Machinery and Equipment 4,334,576 4,334,576 4,334,576 4,334,576 4,334,576 4,334,576 4,334,576 4,334,576 4,334,576 4,334,576 4,334,576 4,334,576
Total Property and Equipment - - - - - - - - - - - -
Less: Accumulated Depreciation 2,912,130 3,136,140 3,360,150 3,584,160 3,808,170 4,032,180 4,256,190 4,480,200 4,704,210 4,928,220 5,152,230 5,376,240
Total non current asset 1,422,446 1,198,436 974,426 750,416 526,406 302,396 78,386 - 145,624 - 369,634 - 593,644 - 817,654 - 1,041,664
TOTAL ASSETS 5,222,207 5,245,994 5,191,952 5,119,584 5,031,360 5,025,475 5,053,707 5,122,671 5,241,451 5,407,916 5,640,143 5,949,703
LIABILITY
Current Liability
Wages Payable - - - - - - - - - - - -
Taxes Payable - - - - - - - - 11,878 17,834 25,006 33,457
Total Current Liabilities - - - - - - - - 11,878 17,834 25,006 33,457
Non Current Liability

Long-Term Liability
Long Term Debt 1,200,000 1,200,000 1,200,000 1,200,000 1,200,000 1,200,000 1,200,000 1,200,000 1,200,000 1,200,000 1,200,000 1,200,000
Total Long-term Liability 1,200,000 1,200,000 1,200,000 1,200,000 1,200,000 1,200,000 1,200,000 1,200,000 1,200,000 1,200,000 1,200,000 1,200,000
Total Liabilities 1,200,000 1,200,000 1,200,000 1,200,000 1,200,000 1,200,000 1,200,000 1,200,000 1,211,878 1,217,834 1,225,006 1,233,457
EQUITY
Retaines Earnings 4,022,207 4,045,994 3,991,952 3,919,584 3,831,360 3,825,475 3,853,707 3,922,671 4,029,573 4,190,082 4,415,137 4,716,246
Total Equity 4,022,207 4,045,994 3,991,952 3,919,584 3,831,360 3,825,475 3,853,707 3,922,671 4,029,573 4,190,082 4,415,137 4,716,246
Total liabilities & Equity 5,222,207 5,245,994 5,191,952 5,119,584 5,031,360 5,025,475 5,053,707 5,122,671 5,241,451 5,407,916 5,640,143 5,949,703
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Balance sheet
ASSET
Curent Assets
Cash 3,453,357 3,773,986 3,813,326 3,811,771 3,811,413 4,463,646 4,927,978 5,404,780 5,881,309 6,501,735 7,166,199 7,741,356
Non Current Assets

Total non current asset 2,790,815 2,729,064 2,667,314 2,605,563 2,543,813 2,482,062 2,420,312 2,358,561 2,296,811 2,235,060 2,173,310 2,111,560
TOTAL ASSETS 6,284,589 6,548,310 6,548,535 6,511,026 6,473,168 7,045,757 7,436,040 7,839,530 8,243,441 8,782,858 9,362,949 9,859,612
LIABILITY
Current Liability
Wages Payable - - - - - - - - - - - -
Taxes Payable 36,834 30,055 - - - 114,518 100,960 100,890 100,960 128,076 141,633 127,659
Total Current Liabilities 36,834 30,055 - - - 114,518 100,960 100,890 100,960 128,076 141,633 127,659

Long-Term Liability
Long Term Debt 1,200,000 1,200,000 1,200,000 1,200,000 1,200,000 1,200,000 1,200,000 1,200,000 1,200,000 1,200,000 1,200,000 1,200,000
EQUITY
Total Equity 5,047,755 5,318,254 5,348,535 5,311,026 5,273,168 5,731,239 6,135,080 6,538,640 6,942,481 7,454,783 8,021,316 8,531,952
ASSET
Curent Assets
Cash 8,063,319 8,612,111 8,556,723 8,529,254 8,580,300 9,101,578 9,968,312 10,558,749 11,022,137 11,358,189 11,918,347 12,487,319
Non Current Assets

Total non current asset 2,049,809 1,988,059 1,926,308 1,864,558 1,802,807 1,741,057 1,679,306 1,617,556 1,555,805 1,494,055 1,432,305 1,370,554
TOTAL ASSETS 10,122,859 10,603,092 10,513,519 10,456,204 10,471,875 10,927,905 11,705,006 12,216,150 12,610,378 12,887,200 13,378,296 13,873,461
LIABILITY
Current Liability
Wages Payable - - - - - - - - - - - -
Taxes Payable 38,130 105,594 - - - 45,603 164,541 135,137 105,873 38,270 105,873 120,208

Long-Term Liability
Long Term Debt 1,200,000 1,200,000 1,200,000 1,200,000 1,200,000 1,200,000 1,200,000 1,200,000 1,200,000 1,200,000 1,200,000 1,200,000
EQUITY
Total Equity 8,875,123 9,297,498 9,313,519 9,256,204 9,271,875 9,682,302 10,340,465 10,881,013 11,304,505 11,648,931 12,072,423 12,553,253
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Balance sheet
ASSET
Curent Assets
Cash 13,011,596 13,379,366 13,416,150 13,414,874 13,413,878 14,384,112 15,016,417 15,354,877 15,958,415 16,489,089 17,100,437 16,413,730
Non Current Assets

Total non current asset 1,308,804 1,247,053 1,185,303 1,123,552 1,061,802 1,000,051 938,301 876,550 814,800 753,050 691,299 629,549
TOTAL ASSETS 14,327,418 14,635,151 14,637,140 14,605,585 14,573,681 15,451,726 16,002,562 16,280,168 16,812,724 17,272,601 17,808,277 17,051,231
LIABILITY
Current Liability
Wages Payable - - - - - - - - - - - -
Taxes Payable 114,833 42,257 - - - 175,609 145,289 42,290 114,969 114,969 130,129 114,617

Long-Term Liability
Long Term Debt 1,200,000 1,200,000 1,200,000 1,200,000 1,200,000 1,200,000 1,200,000 1,200,000 1,200,000 1,200,000 1,200,000 -
Total Long-term Liability 1,200,000 1,200,000 1,200,000 1,200,000 1,200,000 1,200,000 1,200,000 1,200,000 1,200,000 1,200,000 1,200,000 -
Total Liabilities 1,314,833 1,242,257 1,200,000 1,200,000 1,200,000 1,375,609 1,345,289 1,242,290 1,314,969 1,314,969 1,330,129 114,617
EQUITY
Total Equity 13,012,585 13,392,894 13,437,140 13,405,585 13,373,681 14,076,117 14,657,273 15,037,879 15,497,755 15,957,631 16,478,148 16,936,614
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Cash Flow Statement

Year1
Operating Cash Flow January February March April May June July August September October November December
Net Income after Tax 192,009 253,019 9,980 - 51,455 - 51,380 437,148 315,128 436,798 559,167 681,187 620,177 618,625
+ Depreciation and amortization 61,750 61,750 61,750 61,750 61,750 61,750 61,750 61,750 61,750 61,750 61,750 61,750
+/- Decrease (Increase) in Accounts Receivable
+/- Decrease (Increase) in Inventory - 19,627 - 6,309 - 22,585 - 26,654 - 26,654 5,897 - 2,240 5,897 14,035 22,173 18,104 18,104
+/- Decrease (Increase) in Other Current Assets
+/- Increase (decrease) in Accounts Payable
+/- Increase (decrease) in Accrued Expenses - 0 0 - 0 0 - 0 0 0 0 0
+/- Increase (decrease) in Other Current Liabilities
Total Operating Cash Flow 234,133 308,460 49,146 - 16,358 - 16,283 504,796 374,639 504,446 634,953 765,111 700,032 698,480
Investing Cash Flow
+/- Decrease (Increase) in Fixed Assets 4,334,576 4,334,576 4,334,576 4,334,576 4,334,576 4,334,576 4,334,576 4,334,576 4,334,576 4,334,576 4,334,576 4,334,576
+/- Decrease (Increase) in Notes Receivable - - - - - - - - - - - -
+/- Decrease (Increase) in securities, investments - - - - - - - - - - - -
+/- Decrease (Increase) intangible, noncurrent assets - - - - - - - - - - - -
Total Investing Cash Flow 4,334,576 4,334,576 4,334,576 4,334,576 4,334,576 4,334,576 4,334,576 4,334,576 4,334,576 4,334,576 4,334,576 4,334,576
Financing Cash Flow
+/- Increase (decrease) in Borrowings - 1,200,000 - 1,200,000 - 1,200,000 - 1,200,000 - 1,200,000 - 1,200,000 - 1,200,000 - 1,200,000 - 1,200,000 - 1,200,000 - 1,200,000 - 1,200,000
+/- Increase (decrease) Capital Stock - - - - - - - - - - - -
- Dividends Paid - - - - - - - - - - - -
Total Financing Cash Flow - 1,200,000 - 1,200,000 - 1,200,000 - 1,200,000 - 1,200,000 - 1,200,000 - 1,200,000 - 1,200,000 - 1,200,000 - 1,200,000 - 1,200,000 - 1,200,000
Total Cash Flow 3,368,709 3,443,036 3,183,722 3,118,218 3,118,293 3,639,372 3,509,215 3,639,022 3,769,529 3,899,687 3,834,608 3,833,056
Cash at beginning of period - - 2,900,443 - 2,591,983 - 2,542,838 - 2,559,196 - 2,575,480 - 2,070,684 - 1,696,045 - 1,191,599 - 556,646 208,464 908,496
Cash at end of period 3,368,709 542,593 591,738 575,380 559,097 1,063,893 1,438,531 1,942,977 2,577,930 3,343,040 4,043,072 4,741,552
Year2
Net Income after Tax 1,804 23,787 - 54,042 - 72,369 - 88,223 - 5,885 28,233 68,964 106,902 160,508 225,055 301,109
+/- Decrease (Increase) in Accounts Receivable - - - - - - - - - - - -
+/- Decrease (Increase) in Inventory - 21,989 7,986 - 21,215 - 23,375 - 17,202 - 3,447 13,139 28,232 29,760 - 5,470 3,160 19,151
+/- Decrease (Increase) in Other Current Assets - - - - - - - - - - - -
+/- Increase (decrease) in Accounts Payable - - - - - - - - - - - -
+/- Increase (decrease) in Accrued Expenses - - - - - - - - 11,878 5,956 7,172 8,450
+/- Increase (decrease) in Other Current Liabilities - - - - - - - - - - - -
Total Operating Cash Flow 41,565 93,523 - 13,506 - 33,993 - 43,675 52,418 103,122 158,946 210,290 222,745 297,138 390,462
Investing Cash Flow
+/- Decrease (Increase) in Fixed Assets - - - - - - - - - - - -
Total Investing Cash Flow - - - - - - - - - - - -
Financing Cash Flow
+/- Increase (decrease) in Borrowings - - - - - - - - - - - -
- Dividends Paid - - - - - - - - - - - -
Total Financing Cash Flow - - - - - - - - - - - -
Total Cash Flow 41,565 93,523 - 13,506 - 33,993 - 43,675 52,418 103,122 158,946 210,290 222,745 297,138 390,462
Cash at beginning of period 1,606,975 3,757,915 4,013,697 4,162,450 4,290,717 4,409,301 4,623,978 4,889,359 5,210,565 5,583,115 5,968,119 6,427,516
Cash at end of period 1,648,541 3,851,437 4,000,191 4,128,457 4,247,042 4,461,719 4,727,100 5,048,305 5,420,855 5,805,860 6,265,257 6,817,978
Year3
Net Income before Tax 331,509 270,499 30,280 - 37,508 - 37,858 458,071 403,840 403,560 403,840 512,302 566,533 510,637
+/- Decrease (Increase) in Inventory - 29,289 - 4,842 - 22,635 - 25,798 - 24,250 17,894 12,299 11,561 10,868 19,258 22,623 16,745
+/- Increase (decrease) in Accrued Expenses 3,378 - 6,779 - 30,055 - - 114,518 - 13,558 - 70 70 27,115 13,558 - 13,974
Total Operating Cash Flow 367,349 320,629 39,340 - 1,556 - 358 652,233 464,332 476,802 476,528 620,426 664,464 575,158
Investing Cash Flow
Financing Cash Flow
- Dividends Paid - - - - - - - - - - - -
Total Cash Flow 367,349 320,629 39,340 - 1,556 - 358 652,233 464,332 476,802 476,528 620,426 664,464 575,158
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Cash Flow Statement

Year4
Net Income before Tax 343,170 422,376 16,020 - 57,315 15,670 410,427 658,164 540,548 423,492 344,426 423,492 480,830
+/- Decrease (Increase) in Inventory - 3,035 6,808 - 27,565 - 31,904 - 26,375 3,497 27,882 17,543 7,410 - 2,520 7,312 12,057
+/- Increase (decrease) in Accrued Expenses - 89,529 67,464 - 105,594 - - 45,603 118,938 - 29,404 - 29,264 - 67,603 67,603 14,335
Total Operating Cash Flow 312,356 558,398 - 55,388 - 27,469 51,045 521,278 866,734 590,437 463,388 336,052 560,158 568,972
Investing Cash Flow
Financing Cash Flow
- Dividends Paid - - - - - - - - - - - -
Total Cash Flow 312,356 558,398 - 55,388 - 27,469 51,045 521,278 866,734 590,437 463,388 336,052 560,158 568,972
Cash at beginning of period 7,741,356 8,063,319 8,612,111 8,556,723 8,529,254 8,580,300 9,101,578 9,968,312 10,558,749 ###### ###### ######
Cash at end of period 8,053,713 8,621,717 8,556,723 8,529,254 8,580,300 9,101,578 9,968,312 10,558,749 11,022,137 11,358,189 ####### #######
Year5
Net Income before Tax 459,332 380,309 44,245 - 31,555 - 31,905 702,436 581,156 380,606 459,876 459,876 520,516 458,467
+/- Decrease (Increase) in Inventory 8,569 - 1,713 - 26,955 - 31,472 - 30,842 30,438 19,719 - 897 9,232 9,047 13,922 8,588
+/- Increase (decrease) in Accrued Expenses - 5,375 - 72,577 - 42,257 - - 175,609 - 30,320 - 103,000 72,680 - 15,160 - 15,512
Total Operating Cash Flow 524,277 367,770 36,784 - 1,276 - 996 970,234 632,306 338,460 603,538 530,674 611,348 513,293
Investing Cash Flow
Financing Cash Flow
+/- Increase (decrease) in Borrowings - - - - - - - - - - - - 1,200,000
- Dividends Paid - - - - - - - - - - - -
Total Financing Cash Flow - - - - - - - - - - - - 1,200,000
Total Cash Flow 524,277 367,770 36,784 - 1,276 - 996 970,234 632,306 338,460 603,538 530,674 611,348 - 686,707
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Chapter 6
Risk Management
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Risk analysis of projects

Risk of Happy Time Bakery Company ,it may be to occurs in future and to be
problem to company .The risk included internal and external ,some risk can avoid and
some risk it occur certain and don’t avoid .So our company need to awareness result
when occur risk and our company can manage about all of risk .
1. External factor risk

1.1 General environment risk includes:
- Politic factor : Nowadays the political it uncertain. So when the politic Thai occur
the problem it effect to decrease of customer and uncertain of taxation in business.
- Economic factor : Thai economic not too much stable but for the new business can
investment because the government give important part of capital and decreases interest
rate for starting new business .
- Social factor : Thai people easy to accept new thing more such as : culture ,
tradition , value , way of life from other country and the present Thai people don’t
enough time for them-self ,so our business (bakery ) have several way and easy to reach
the consumer more .
- Technology factor : Technology important part of everyday life in recent such as ;
internet , communication , IT system , it effect the business change all of time especially
the new business have to follow technology all the time and use appropriate technology
to market target more.
1.2 Competitive factor:

For new business hard to accept from consumer in part of reputation, brand, quality,
product, price etc because many competitors, they influence into negotiate in price,
produce, material resource, marketing with competitor together.
External factor it hard to control because external factor change all time and hard to
avoid , so our business have to face and accept with the risk that will happen but our
business have plan for prevent the business and our plan can use surely .
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2. Internal factor risk:

Inside Happy Time Bakery company have many risk that occur from it – self but
it is low level and our company can control and prevent the risk. Important in all of risk
our company can avoid. Part of internal risk includes;
- Strategic risk; the risk occur from planning and use strategic that not appropriate and
less of benefit.
So, our company has good planning before such as;
- Predict situation in future and bring to use in planning about strategic of our company
for prevent the problem that will occur.
- Improve and develop the new strategic that can rival the competitor
- Know the strange point of our company and know the weakness point of the
competitor and bring to use in planning strategies of our company by efficiency.
- Marketing risk ; Now a day the marketing not stable and changing all the time effect
to business is un know consumer need , uncertain target market , positioning of produce .
So, our business has management and plan about marketing risk include;
- Our business finds certain positioning of produce for distribute the produce to target
market that appropriate both product and consumer.
- Our business reduces the risk of marketing by survey market all the time.
- Our business always set the promotion for attracts the customer.
- Operation risk; Inside the business maybe have the mistake in part of operation such
as; operation of human resource , production , transportation , service , communication ,
and system .
So, our company have management in part of operation risk include;
- Our business put the right man in the right job for potential of human resource.
- Our business always training the employee for add the skill in working and the
employee can bring the skill use for service, production etc.
- For the technology system, our business have staff care and advise the other
employees, when the technology system have the problem they can solve the problem
right now because our company training employee all the time.
- Financial risk;
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It very important because our business may be loss the profit when don’t good
manage such as; occur from corruption of insider , loss of profit from selling , lack of
skill or knowledge of accountant .
So, our business can provide about finance risk include;
- Prevent the corruption by inspection account from every department in every day and
do the report in every month.
- There is the system for security in every department.
- In part of account department need the accountant that can reliable and honest in part
responsibility.
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Chapter 7
Conclusion
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Conclusion
Nowadays the people become interesting in there health. Our company produce
the product by promote our product in help your healthy. That means the people who
love health well love our product too. From the theory when we love someone we will
want that person got the better thing. That mean the people who love health want there
people have a good health too. That not just healthy person but it will include there
family, friend and there lover. It is not hard it increase sales and make the profit. Our
shop also modern styles it suitable with this generation and the group people who want
to see modern bakery shop in the north of Thailand. It is cost for the investment very
much. It is very interested for membership. Our project is the business about bakery
homemade. Some people don’t have time to eat food. Bakery is the other choice for
busy person. when we compare with business such as Car care Express , Night
club , Bar , and normal bakery shop be held to be Happy Time Bakery company
to gain advantage more other competitors because we are new ways for the
consumer which we are use Thai herb and season fruit. . Thai herb have more
benefit for human , because of the human give important to their life , then they
choose the best thing for their life. To meet the need of human , Happy Time
Bakery Company want to be one part help and support them. . Thai herb have
more benefit for human , because of the human give important to their life ,
then they choose the best thing for their life.
To meet the need of human , Happy Time Bakery Company want to be one
part help and support them.
Now Bakery business is booming but the most business don’t have feature of
them such as ; new taste , interesting ,packaging etc. And clear target market. In this
point it very important but the most of businesses ignore, so our business give important
in this point and make our business success.
Now a day the most of people don’t have time for attend health, Happy Time Bakery
Company want to be one part help and support them. Our business have feature
different form competitor is part of marketing strategies, our business have to promote
on internet, brochure, TV etc. And our business leads to new technology apply in
process for helps to produce good quality and standard. Happy Time Bakery will be
well known in Chiang Mai and the northern part of Thailand. We will be one of best
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brand bakery, the most of consumer that reliable in our company. We will build
standard network. Not only have our company gets benefited from the social but also
our company responsibility to social this the important that we have to do beyond our-
self.
Happy Time Bakery Company, we guarantee all the part not only product but
also service. Happy Time Bakery Company expects the consumer maximum happy and
gets more benefit as we can. The projects will feasibility because it has high budget. So
Other new business about bakery if don’t have high budget will not achieve to goal. Our
project has high objective for growth around the world. It would be very good business
venture. Our only concern is that this is our first time investing a large amount of money.
So we will try to make to feasibility. The marketing is important with business

or project, so we make its high quality. The people have very busy schedules and they
don't have time to cook. We will have many way of promote such as advertising, flyer,
etc. We want to start our own business for several reasons. Our money, hard work,
time, and effort would be invested in something that would, in the long run, benefit us.
The STP has segmentation, target market and positioning. We have process of STP
for segment customer for sure, target customer who is feasibility and choose good
positioning. We will have very profitable. We have process to successfully by use
direct marketing to increase customer loyalty the company needs to go through a four
step process: Firstly, the company needs to know their customer by gathering data
through CRM systems. Secondly, the company needs to understand their customer by
interpreting the collected data. Thirdly, the company needs to inform their customer
through customized direct marketing. At last, the company earns customer loyalty as
the behavior of the customer changes. The company now needs to gather new
information and the process goes on in a continuous cycle. It will be success about
marketing surely.
A raw material is something that is acted upon or used by or by human labor or

industry, for use as a building material to create some product or structure. So our
company will made product from good material. Include equipment for make product,
equipment in shop and other equipment. The ingredient something we choose high
quality come form Thai herb, it can help for customer’s healthy.
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Appendix
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Sale Forecast
Year1
Winter Summer Rain Winter
Unit sale
Product Cost Price January February March April May June July August SeptembeOctober Novembe Decembe total
Grape Cake 80 250 339 395 169 113 113 564 451 564 677 790 734 734 5,643
Choco Mango Cake 80 250 285 333 143 95 95 475 380 475 570 665 618 618 4,752
Buco(Young coconut) 18 35 253 295 127 84 84 422 337 422 506 590 548 548 4,217
Almond Brownie 18 35 239 279 119 80 80 398 318 398 478 557 517 517 3,980
Cereal Cookie (250 g.) 70 100 264 308 132 88 88 440 352 440 527 615 571 571 4,396
Coffee (small size) 16 35 135 158 68 45 45 226 181 226 271 316 293 293 2,257
Coffee (Medium size) 31 50 107 125 53 36 36 178 143 178 214 249 232 232 1,782
Coffee (Big size) 56 75 356 416 178 119 119 594 475 594 713 832 772 772 5,940
Strawberry Cake 100 280 463 541 232 154 154 772 618 772 927 1,081 1,004 1,004 7,722
ToTal 2,441 2,848 1,221 814 814 4,069 3,255 4,069 4,883 5,696 5,290 5,290 7,722
Year2
Unit sale
Grape Cake 80 250 451 564 169 113 169 339 564 790 846 395 508 734 5,643
Choco Mango Cake 80 250 380 475 143 95 143 285 475 665 713 333 428 618 4,752
Almond Brownie 18 35 318 398 119 80 119 239 398 557 597 279 358 517 3,980
Cereal Cookie (250 g.) 70 100 352 440 132 88 132 264 440 615 659 308 396 571 4,396
Coffee (Big size) 56 75 475 594 178 119 178 356 594 832 891 416 535 772 5,940
Strawberry Cake 100 280 618 772 232 154 232 463 772 1,081 1,158 541 695 1,004 7,722
ToTal 3,255 4,069 1,221 814 1,221 2,441 4,069 5,696 6,103 2,848 3,662 5,290 40,689
Year3
Unit sale
Grape Cake 80 250 502 439 188 125 125 690 627 627 627 752 815 752 6,270
Choco Mango Cake 80 250 422 370 158 106 106 581 528 528 528 634 686 634 5,280
Almond Brownie 18 35 354 310 133 88 88 486 442 442 442 531 575 531 4,422
Cereal Cookie (250 g.) 70 100 391 342 147 98 98 537 488 488 488 586 635 586 4,884
Coffee (Big size) 56 75 528 462 198 132 132 726 660 660 660 792 858 792 6,600
Strawberry Cake 100 280 686 601 257 172 172 944 858 858 858 1,030 1,115 1,030 8,580
ToTal 3,617 3,165 1,356 904 904 4,973 4,521 4,521 4,521 5,425 5,877 5,425 45,210
Year4
Unit sale
Product Cost Price January February March April May June July August Septembe October NovemberDecember total
Grape Cake 80 250 543 678 203 136 203 610 950 814 678 543 678 746 6,783
Choco Mango Cake 80 250 457 571 171 114 171 514 800 685 571 457 571 628 5,712
Almond Brownie 18 35 383 478 144 96 144 431 670 574 478 383 478 526 4,784
Cereal Cookie (250 g.) 70 100 423 528 159 106 159 476 740 634 528 423 528 581 5,284
Coffee (Big size) 56 75 571 714 214 143 214 643 1,000 857 714 571 714 785 7,140
Strawberry Cake 100 280 743 928 278 186 278 835 1,299 1,114 928 743 928 1,021 9,282
ToTal 3,913 4,891 1,467 978 1,467 4,402 6,847 5,869 4,891 3,913 4,891 5,380 48,909
Year5
Unit sale
Product Cost Price January February March April May June July August Septembe October NovemberDecember total
Grape Cake 80 250 701 561 210 140 140 982 841 561 701 701 771 701 7,011
Choco Mango Cake 80 250 590 472 177 118 118 827 708 472 590 590 649 590 5,904
Almond Brownie 18 35 494 396 148 99 99 692 593 396 494 494 544 494 4,945
Cereal Cookie (250 g.) 70 100 546 437 164 109 109 765 655 437 546 546 601 546 5,461
Coffee (Big size) 56 75 738 590 221 148 148 1,033 886 590 738 738 812 738 7,380
Strawberry Cake 100 280 959 768 288 192 192 1,343 1,151 768 959 959 1,055 959 9,594
ToTal 5,055 4,044 1,517 1,011 1,011 7,077 6,066 4,044 5,055 5,055 5,561 5,055 50,553
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Total Sale
Year1
Toatal sale
Product JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC Total
Grape Cake 84,645 98,753 42,323 28,215 28,215 141,075 112,860 141,075 169,290 197,505 183,398 183,398 1,410,750
Choco Mango Cake 71,280 83,160 35,640 23,760 23,760 118,800 95,040 118,800 142,560 166,320 154,440 154,440 1,188,000
Buco(Young coconut) 8,857 10,333 4,428 2,952 2,952 14,761 11,809 14,761 17,713 20,665 19,189 19,189 147,609
Almond Brownie 8,358 9,751 4,179 2,786 2,786 13,929 11,143 13,929 16,715 19,501 18,108 18,108 139,293
Cereal Cookie (250 g 26,374 30,769 13,187 8,791 8,791 43,956 35,165 43,956 52,747 61,538 57,143 57,143 439,560
Coffee (small size) 4,740 5,530 2,370 1,580 1,580 7,900 6,320 7,900 9,480 11,060 10,270 10,270 79,002
Coffee (Medium size) 5,346 6,237 2,673 1,782 1,782 8,910 7,128 8,910 10,692 12,474 11,583 11,583 89,100
Coffee (Big size) 26,730 31,185 13,365 8,910 8,910 44,550 35,640 44,550 53,460 62,370 57,915 57,915 445,500
Strawberry Cake 129,730 151,351 64,865 43,243 43,243 216,216 172,973 216,216 259,459 302,702 281,081 281,081 2,162,160
Total 366,058 427,068 183,029 122,019 122,019 610,097 488,078 610,097 732,117 854,136 793,127 793,127 6,100,974
Year2
Toatal sale
Grape Cake 112,860 141,075 76,424 63,687 28,659 38,212 95,530 267,485 477,652 312,066 429,887 289,775 245,641
Choco Mango Cake 17,640 21,240 12,796 10,826 9,159 17,995 21,668 26,091 31,416 37,828 45,548 54,845 307,051
Almond Brownie 22,932 27,612 16,635 14,074 11,906 23,364 28,133 33,875 40,789 49,114 59,138 71,208 398,781
Cereal Cookie (250 g 22,932 27,612 16,635 14,074 11,906 23,364 28,133 33,875 40,789 49,114 59,138 71,208 398,781
Coffee (Big size) 10,584 12,744 7,678 6,495 5,495 10,797 13,001 15,654 18,849 22,697 27,329 32,907 184,231
Strawberry Cake 12,348 14,868 8,958 7,578 6,411 12,567 15,132 18,221 21,939 26,417 31,809 38,301 214,550
Total 164,052 197,535 119,007 100,680 85,175 167,163 201,281 242,362 291,829 351,391 423,110 509,466 2,853,051
Year3
Toatal sale
Grape Cake 125,400 109,725 47,025 31,350 31,350 172,425 156,750 156,750 156,750 188,100 203,775 188,100 1,567,500
Choco Mango Cake 105,600 92,400 39,600 26,400 26,400 145,200 132,000 132,000 132,000 158,400 171,600 158,400 1,320,000
Almond Brownie 12,382 10,834 4,643 3,095 3,095 17,025 15,477 15,477 15,477 18,572 20,120 18,572 154,770
Cereal Cookie (250 g 39,072 34,188 14,652 9,768 9,768 53,724 48,840 48,840 48,840 58,608 63,492 58,608 488,400
Coffee (Big size) 39,600 34,650 14,850 9,900 9,900 54,450 49,500 49,500 49,500 59,400 64,350 59,400 495,000
Strawberry Cake 192,192 168,168 72,072 48,048 48,048 264,264 240,240 240,240 240,240 288,288 312,312 288,288 2,402,400
Total 542,309 474,520 203,366 135,577 135,577 745,675 677,886 677,886 677,886 813,463 881,252 813,463 6,778,860
Year4
Toatal sale
Grape Cake 135,660 169,575 50,873 33,915 50,873 152,618 237,405 203,490 169,575 135,660 169,575 186,533 1,695,750
Choco Mango Cake 114,240 142,800 42,840 28,560 42,840 128,520 199,920 171,360 142,800 114,240 142,800 157,080 1,428,000
Almond Brownie 13,395 16,743 5,023 3,349 5,023 15,069 23,441 20,092 16,743 13,395 16,743 18,418 167,433
Cereal Cookie (250 g 42,269 52,836 15,851 10,567 15,851 47,552 73,970 63,403 52,836 42,269 52,836 58,120 528,360
Coffee (Big size) 42,840 53,550 16,065 10,710 16,065 48,195 74,970 64,260 53,550 42,840 53,550 58,905 535,500
Strawberry Cake 207,917 259,896 77,969 51,979 77,969 233,906 363,854 311,875 259,896 207,917 259,896 285,886 2,598,960
Total 586,680 733,349 220,005 146,670 220,005 660,014 1,026,689 880,019 733,349 586,680 733,349 806,684 7,333,494
Year5
Toatal sale
Grape Cake 175,275 140,220 52,583 35,055 35,055 245,385 210,330 140,220 175,275 175,275 192,803 175,275 1,752,750
Choco Mango Cake 147,600 118,080 44,280 29,520 29,520 206,640 177,120 118,080 147,600 147,600 162,360 147,600 1,476,000
Almond Brownie 17,306 13,845 5,192 3,461 3,461 24,229 20,767 13,845 17,306 17,306 19,037 17,306 173,061
Cereal Cookie (250 g 54,612 43,690 16,384 10,922 10,922 76,457 65,534 43,690 54,612 54,612 60,073 54,612 546,120
Coffee (Big size) 55,350 44,280 16,605 11,070 11,070 77,490 66,420 44,280 55,350 55,350 60,885 55,350 553,500
Strawberry Cake 268,632 214,906 80,590 53,726 53,726 376,085 322,358 214,906 268,632 268,632 295,495 268,632 2,686,320
Total 758,000 606,400 227,400 151,600 151,600 1,061,200 909,600 606,400 758,000 758,000 833,800 758,000 7,579,998
79
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Inventory in Unit
Beging inventory 4404 5442 6073 8331 10997 13662 13072 13296 12707 11303 9086 7275
Sales in unit 2441 2848 1221 814 814 4069 3255 4069 4883 5696 5290 5290
Grape Cake 339 395 169 113 113 564 451 564 677 790 734 734
Choco Mango Cake 285 333 143 95 95 475 380 475 570 665 618 618
Buco(Young coconut) 253 295 127 84 84 422 337 422 506 590 548 548
Almond Brownie 239 279 119 80 80 398 318 398 478 557 517 517
Cereal Cookie (250 g.) 264 308 132 88 88 440 352 440 527 615 571 571
Coffee (small size) 135 158 68 45 45 226 181 226 271 316 293 293
Coffee (Medium size) 107 125 53 36 36 178 143 178 214 249 232 232
Coffee (Big size) 356 416 178 119 119 594 475 594 713 832 772 772
Strawberry Cake 463 541 232 154 154 772 618 772 927 1081 1004 1004
Total sale in unit 2441 2848 1221 814 814 4069 3255 4069 4883 5696 5290 5290
Ending inventory 1963 2594 4852 7517 10183 9593 9817 9227 7824 5607 3796 1986
Sales in unit 3255 4069 1221 814 1221 2441 4069 5696 6103 2848 3662 5290
Grape Cake 451 564 169 113 169 339 564 790 846 395 508 734
Choco Mango Cake 380 475 143 95 143 285 475 665 713 333 428 618
Almond Brownie 318 398 119 80 119 239 398 557 597 279 358 517
Cereal Cookie (250 g.) 352 440 132 88 132 264 440 615 659 308 396 571
Coffee (Big size) 475 594 178 119 178 356 594 832 891 416 535 772
Strawberry Cake 618 772 232 154 232 463 772 1081 1158 541 695 1004
Sales in unit 3617 3165 1356 904 904 4973 4521 4521 4521 5425 5877 5425
Grape Cake 502 439 188 125 125 690 627 627 627 752 815 752
Choco Mango Cake 422 370 158 106 106 581 528 528 528 634 686 634
Almond Brownie 354 310 133 88 88 486 442 442 442 531 575 531
Cereal Cookie (250 g.) 391 342 147 98 98 537 488 488 488 586 635 586
Coffee (Big size) 528 462 198 132 132 726 660 660 660 792 858 792
Strawberry Cake 686 601 257 172 172 944 858 858 858 1030 1115 1030
Sales in unit 3913 4891 1467 978 1467 4402 6847 5869 4891 3913 4891 5380
Grape Cake 543 678 203 136 203 610 950 814 678 543 678 746
Choco Mango Cake 457 571 171 114 171 514 800 685 571 457 571 628
Almond Brownie 383 478 144 96 144 431 670 574 478 383 478 526
Cereal Cookie (250 g.) 423 528 159 106 159 476 740 634 528 423 528 581
Coffee (Big size) 571 714 214 143 214 643 1000 857 714 571 714 785
Strawberry Cake 743 928 278 186 278 835 1299 1114 928 743 928 1021
80
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Sales in unit 5055 4044 1517 1011 1011 7077 6066 4044 5055 5055 5561 5055
Grape Cake 701 561 210 140 140 982 841 561 701 701 771 701
Choco Mango Cake 590 472 177 118 118 827 708 472 590 590 649 590
Almond Brownie 494 396 148 99 99 692 593 396 494 494 544 494
Cereal Cookie (250 g.) 546 437 164 109 109 765 655 437 546 546 601 546
Coffee (Big size) 738 590 221 148 148 1033 886 590 738 738 812 738
Strawberry Cake 959 768 288 192 192 1343 1151 768 959 959 1055 959
81
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Inventory in Cash
Beging inventory 44,040 54,418 60,728 83,312 109,966 136,620 130,723 132,963 127,066 113,030 90,857 72,753
Cost of goods sold 24,413 28,482 12,207 8,138 8,138 40,689 32,551 40,689 48,827 56,965 52,896 52,896
Grape Cake 3,386 3,950 1,693 1,129 1,129 5,643 4,514 5,643 6,772 7,900 7,336 7,336
Choco Mango Cake 2,851 3,326 1,426 950 950 4,752 3,802 4,752 5,702 6,653 6,178 6,178
Buco(Young coconut) 2,530 2,952 1,265 843 843 4,217 3,374 4,217 5,061 5,904 5,483 5,483
Almond Brownie 2,388 2,786 1,194 796 796 3,980 3,184 3,980 4,776 5,572 5,174 5,174
Cereal Cookie (250 g.) 2,637 3,077 1,319 879 879 4,396 3,516 4,396 5,275 6,154 5,714 5,714
Coffee (small size) 1,354 1,580 677 451 451 2,257 1,806 2,257 2,709 3,160 2,934 2,934
Coffee (Medium size) 1,069 1,247 535 356 356 1,782 1,426 1,782 2,138 2,495 2,317 2,317
Coffee (Big size) 3,564 4,158 1,782 1,188 1,188 5,940 4,752 5,940 7,128 8,316 7,722 7,722
Strawberry Cake 4,633 5,405 2,317 1,544 1,544 7,722 6,178 7,722 9,266 10,811 10,039 10,039
Total sale in unit 24,413 28,482 12,207 8,138 8,138 40,689 32,551 40,689 48,827 56,965 52,896 52,896
Ending inventory 19,627 25,936 48,521 75,175 101,828 95,931 98,171 92,274 78,239 56,066 37,962 19,858
Grape Cake 4,514 5,643 1,693 1,129 1,693 3,386 5,643 7,900 8,465 3,950 5,079 7,336
Choco Mango Cake 3,802 4,752 1,426 950 1,426 2,851 4,752 6,653 7,128 3,326 4,277 6,178
Buco(Young coconut) 3,374 4,217 1,265 843 1,265 2,530 4,217 5,904 6,326 2,952 3,796 5,483
Almond Brownie 3,184 3,980 1,194 796 1,194 2,388 3,980 5,572 5,970 2,786 3,582 5,174
Cereal Cookie (250 g.) 3,516 4,396 1,319 879 1,319 2,637 4,396 6,154 6,593 3,077 3,956 5,714
Coffee (Big size) 4,752 5,940 1,782 1,188 1,782 3,564 5,940 8,316 8,910 4,158 5,346 7,722
Strawberry Cake 6,178 7,722 2,317 1,544 2,317 4,633 7,722 10,811 11,583 5,405 6,950 10,039
Grape Cake 5,016 4,389 1,881 1,254 1,254 6,897 6,270 6,270 6,270 7,524 8,151 7,524
Choco Mango Cake 4,224 3,696 1,584 1,056 1,056 5,808 5,280 5,280 5,280 6,336 6,864 6,336
Buco(Young coconut) 3,749 3,280 1,406 937 937 5,155 4,686 4,686 4,686 5,623 6,092 5,623
Almond Brownie 3,538 3,095 1,327 884 884 4,864 4,422 4,422 4,422 5,306 5,749 5,306
Cereal Cookie (250 g.) 3,907 3,419 1,465 977 977 5,372 4,884 4,884 4,884 5,861 6,349 5,861
Coffee (Big size) 5,280 4,620 1,980 1,320 1,320 7,260 6,600 6,600 6,600 7,920 8,580 7,920
Strawberry Cake 6,864 6,006 2,574 1,716 1,716 9,438 8,580 8,580 8,580 10,296 11,154 10,296
Grape Cake 5,426 6,783 2,035 1,357 2,035 6,105 9,496 8,140 6,783 5,426 6,783 7,461
Choco Mango Cake 4,570 5,712 1,714 1,142 1,714 5,141 7,997 6,854 5,712 4,570 5,712 6,283
Buco(Young coconut) 4,056 5,069 1,521 1,014 1,521 4,562 7,097 6,083 5,069 4,056 5,069 5,576
Almond Brownie 3,827 4,784 1,435 957 1,435 4,305 6,697 5,741 4,784 3,827 4,784 5,262
Cereal Cookie (250 g.) 4,227 5,284 1,585 1,057 1,585 4,755 7,397 6,340 5,284 4,227 5,284 5,812
Coffee (Big size) 5,712 7,140 2,142 1,428 2,142 6,426 9,996 8,568 7,140 5,712 7,140 7,854
Strawberry Cake 7,426 9,282 2,785 1,856 2,785 8,354 12,995 11,138 9,282 7,426 9,282 10,210
Grape Cake 7,011 5,609 2,103 1,402 1,402 9,815 8,413 5,609 7,011 7,011 7,712 7,011
Choco Mango Cake 5,904 4,723 1,771 1,181 1,181 8,266 7,085 4,723 5,904 5,904 6,494 5,904
Buco(Young coconut) 5,240 4,192 1,572 1,048 1,048 7,336 6,288 4,192 5,240 5,240 5,764 5,240
Almond Brownie 4,945 3,956 1,483 989 989 6,922 5,934 3,956 4,945 4,945 5,439 4,945
Cereal Cookie (250 g.) 5,461 4,369 1,638 1,092 1,092 7,646 6,553 4,369 5,461 5,461 6,007 5,461
Coffee (Big size) 7,380 5,904 2,214 1,476 1,476 10,332 8,856 5,904 7,380 7,380 8,118 7,380
Strawberry Cake 9,594 7,675 2,878 1,919 1,919 13,432 11,513 7,675 9,594 9,594 10,553 9,594
82
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Adjustedment in Cash
Beging invetory 44,040 54,418 60,728 83,312 109,966 136,620 130,723 132,963 127,066 113,030 90,857 72,753
Change in inventory 24,413 28,482 12,207 8,138 8,138 40,689 32,551 40,689 48,827 56,965 52,896 52,896
Beging invetory 54,540 74,550 67,283 86,589 107,860 123,514 126,651 114,695 89,004 61,923 66,900 64,025
Beging invetory 76,586 76,906 81,457 102,735 126,985 149,780 132,960 121,398 110,531 100,315 82,213 60,948
Beging invetory 48,858 51,832 45,161 72,174 103,440 129,288 125,861 98,537 81,345 74,083 76,553 69,387
Beging invetory 57,571 49,174 50,853 77,269 108,112 138,337 108,508 89,183 90,062 81,015 72,149 58,505
83
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Depreciation
Investment cost
Total Depreciation of 5 year
Investment Amount Depreciat Annual DepMonthly Dept Investmen Year1 Year2 Year3 Year4 Year5
Building 3,500,000 20% 700000 58333 Building 58333 58333 58333 58333 58333
Vehicle 393,000 5% 19650 1638 Vehicle 1638 1638 1638 1638 1638
Machine A 224,010 5% 11201 933 Machine A 933 933 933 933 933
Machine B 181,400 5% 9070 756 Machine B 756 756 756 756 756
Computer 36,166 3% 1085 90 Computer 90 90 90 90 90
Total 4,334,576 0 741,005 61,750 Total 61750 61750 61750 61750 61750
Year 1
Depreciation / Unit: Baht
investment amount January February March April May June July August September October November December Total
Building 3,500,000 58,333.33 58,333.33 58,333.33 58,333.33 58,333.33 58,333.33 58,333.33 58,333.33 58,333.33 58,333.33 58,333.33 58,333.33 700,000.00
Vehicle 393,000 1,637.50 1,637.50 1,637.50 1,637.50 1,637.50 1,637.50 1,637.50 1,637.50 1,637.50 1,637.50 1,637.50 1,637.50 19,650.00
Machine A 224,010 933.38 933.38 933.38 933.38 933.38 933.38 933.38 933.38 933.38 933.38 933.38 933.38 11,200.50
Machine B 181,400 755.83 755.83 755.83 755.83 755.83 755.83 755.83 755.83 755.83 755.83 755.83 755.83 9,070.00
Computer 36,166 90.42 90.42 90.42 90.42 90.42 90.42 90.42 90.42 90.42 90.42 90.42 90.42 1,084.98
Total 4,334,576 61,750.46 61,750.46 61,750.46 61,750.46 61,750.46 61,750.46 ###### ###### ###### ###### ###### ###### 741,005.48
Year 2
Building 3,500,000 58,333.33 58,333.33 58,333.33 58,333.33 58,333.33 58,333.33 58,333.33 58,333.33 58,333.33 58,333.33 58,333.33 58,333.33 699,999.96
Vehicle 393,000 1,638 1,638 1,638 1,638 1,638 1,638 1,638 1,638 1,638 1,638 1,638 1,638 19,650.00
Machine A 224,010 933.38 933.38 933.38 933.38 933.38 933.38 933.38 933.38 933.38 933.38 933.38 933.38 11,200.56
Machine B 181,400 755.83 755.83 755.83 755.83 755.83 755.83 755.83 755.83 755.83 755.83 755.83 755.83 9,069.96
Computer 36,166 90.42 90.42 90.42 90.42 90.42 90.42 90.42 90.42 90.42 90.42 90.42 90.42 1,085.04
Total 4334576 61750 61750 61750 61750 61750 61750 61750 61750 61750 61750 61750 61750 741,005.52
Year 3
Building 3,500,000 58,333.33 58,333.33 58,333.33 58,333.33 58,333.33 58,333.33 58,333.33 58,333.33 58,333.33 58,333.33 58,333.33 58,333.33 699,999.96
Vehicle 393,000 1,638 1,638 1,638 1,638 1,638 1,638 1,638 1,638 1,638 1,638 1,638 1,638 19,650.00
Machine A 224,010 933.38 933.38 933.38 933.38 933.38 933.38 933.38 933.38 933.38 933.38 933.38 933.38 11,200.56
Machine B 181,400 755.83 755.83 755.83 755.83 755.83 755.83 755.83 755.83 755.83 755.83 755.83 755.83 9,069.96
Computer 36,166 90.42 90.42 90.42 90.42 90.42 90.42 90.42 90.42 90.42 90.42 90.42 90.42 1,085.04
Total 4334576 61750 61750 61750 61750 61750 61750 61750 61750 61750 61750 61750 61750 741,005.52
Year 4
Building 3,500,000 58,333.33 58,333.33 58,333.33 58,333.33 58,333.33 58,333.33 58,333.33 58,333.33 58,333.33 58,333.33 58,333.33 58,333.33 699,999.96
Vehicle 393,000 1,638 1,638 1,638 1,638 1,638 1,638 1,638 1,638 1,638 1,638 1,638 1,638 19,650.00
Machine A 224,010 933.38 933.38 933.38 933.38 933.38 933.38 933.38 933.38 933.38 933.38 933.38 933.38 11,200.56
Machine B 181,400 755.83 755.83 755.83 755.83 755.83 755.83 755.83 755.83 755.83 755.83 755.83 755.83 9,069.96
Computer 36,166 90.42 90.42 90.42 90.42 90.42 90.42 90.42 90.42 90.42 90.42 90.42 90.42 1,085.04
Total 4334576 61750 61750 61750 61750 61750 61750 61750 61750 61750 61750 61750 61750 741,005.52
Year 5
Building 3,500,000 58,333.33 58,333.33 58,333.33 58,333.33 58,333.33 58,333.33 58,333.33 58,333.33 58,333.33 58,333.33 58,333.33 58,333.33 699,999.96
Vehicle 393,000 1,638 1,638 1,638 1,638 1,638 1,638 1,638 1,638 1,638 1,638 1,638 1,638 19,650.00
Machine A 224,010 933.38 933.38 933.38 933.38 933.38 933.38 933.38 933.38 933.38 933.38 933.38 933.38 11,200.56
Machine B 181,400 755.83 755.83 755.83 755.83 755.83 755.83 755.83 755.83 755.83 755.83 755.83 755.83 9,069.96
Computer 36,166 90.42 90.42 90.42 90.42 90.42 90.42 90.42 90.42 90.42 90.42 90.42 90.42 1,085.04
Total 4334576 61750 61750 61750 61750 61750 61750 61750 61750 61750 61750 61750 61750 741,005.52
84
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Marketing Expense
Year1 January February March April May June July August September October November December total
Leaflet 700 700 100 525 100 2,125
Member card 534 534 534 534 534 534 534 534 534 534 534 534 6,408
Internet 300 300 300 300 300 300 300 300 300 300 300 300 3,600
Special days Board 350 350 350 350 350 1,750
Total MKT Expense 1,884 1,884 934 1,359 1,284 834 834 1,184 834 834 834 1,184 13,883
Leaflet 0 0 0 0 0 0 0 0 0 0 0 0 0
Member card 583 583 583 583 583 583 583 583 583 583 583 583 6,996
Internet 350 350 350 350 350 350 350 350 350 350 350 350 4,200
Special days Board 350 350 350 350 350 1750
Total MKT Expense 1,283 1,283 933 933 1,283 933 933 1,283 933 933 933 1,283 12,946
Leaflet 0 0 0 0 0 0 0 0 0 0 0 0 0
Member card 600 600 600 600 600 600 600 600 600 600 600 600 7,200
Internet 350 350 350 350 350 350 350 350 350 350 350 350 4,200
Special days Board 350 350 350 350 350 1750
Leaflet 525 525 1,050
Member card 600 600 600 600 600 600 600 600 600 600 600 600 7,200
Internet 350 350 350 350 350 350 350 350 350 350 350 350 4,200
Leaflet - - - - - - -
Member card 800 800 800 800 800 800 800 800 800 800 800 800 9,600
Internet 350 350 350 350 350 350 350 350 350 350 350 350 4,200
Total MKT Expense 1,500 1,500 1,150 1,150 1,500 1,150 1,150 1,500 1,150 1,150 1,150 1,500 15,550
Total Marketing Expense Year1 Year2 Year3 Year4 Year5

Leaflet 2,125 0 0 1,050 0
Member card 6,408 6,996 7,200 7,200 9,600
Internet 3,600 4,200 4,200 4,200 4,200
Special days Board 1,750 1,750 1,750 1,750 1,750
85
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Selling and Adminstration

Year1
Accountant 1 8,000 8000 8000 8000 8000 8000 8000 8000 8000 8000 8000 8000 8000 96000
Marketing 1 8,000 8000 8000 8000 8000 8000 8000 8000 8000 8000 8000 8000 8000 96000
Delivery staff 2 5,500 11000 11000 11000 11000 11000 11000 11000 11000 11000 11000 11000 11000 132000
House Keeper 1 5,200 5200 5200 5200 5200 5200 5200 5200 5200 5200 5200 5200 5200 62400
Waiter 2 5,500 11000 11000 11000 11000 11000 11000 11000 11000 11000 11000 11000 11000 132000
Security 2 5,200 10400 10400 10400 10400 10400 10400 10400 10400 10400 10400 10400 10400 124800
Total 9 37400 53600 53600 53600 53600 53600 53600 53600 53600 53600 53600 53600 53600 643200
Year2
Accountant 1 9,000 9000 9000 9000 9000 9000 9000 9000 9000 9000 9000 9000 9000 108000
Marketing 1 9,000 9000 9000 9000 9000 9000 9000 9000 9000 9000 9000 9000 9000 108000
Delivery staff 2 5,500 11000 11000 11000 11000 11000 11000 11000 11000 11000 11000 11000 11000 132000
House Keeper 1 5,200 5200 5200 5200 5200 5200 5200 5200 5200 5200 5200 5200 5200 62400
Waiter 2 5,700 11400 11400 11400 11400 11400 11400 11400 11400 11400 11400 11400 11400 136800
Security 2 5,200 10400 10400 10400 10400 10400 10400 10400 10400 10400 10400 10400 10400 124800
Total 9 39600 56000 56000 56000 56000 56000 56000 56000 56000 56000 56000 56000 56000 672000
Year3
Accountant 1 10,000 10000 10000 10000 10000 10000 10000 10000 10000 10000 10000 10000 10000 120000
Marketing 1 10,000 10000 10000 10000 10000 10000 10000 10000 10000 10000 10000 10000 10000 120000
Delivery staff 2 6,000 12000 12000 12000 12000 12000 12000 12000 12000 12000 12000 12000 12000 144000
House Keeper 2 5,500 11000 11000 11000 11000 11000 11000 11000 11000 11000 11000 11000 11000 132000
Waiter 2 6,000 12000 12000 12000 12000 12000 12000 12000 12000 12000 12000 12000 12000 144000
Security 2 5,500 11000 11000 11000 11000 11000 11000 11000 11000 11000 11000 11000 11000 132000
Total 10 43000 66000 66000 66000 66000 66000 66000 66000 66000 66000 66000 66000 66000 792000
Year4
Accountant 1 12,000 12000 12000 12000 12000 12000 12000 12000 12000 12000 12000 12000 12000 144000
Marketing 1 12,000 12000 12000 12000 12000 12000 12000 12000 12000 12000 12000 12000 12000 144000
Delivery staff 3 6,000 18000 18000 18000 18000 18000 18000 18000 18000 18000 18000 18000 18000 216000
House Keeper 2 5,500 11000 11000 11000 11000 11000 11000 11000 11000 11000 11000 11000 11000 132000
Waiter 3 6,200 18600 18600 18600 18600 18600 18600 18600 18600 18600 18600 18600 18600 223200
Security 2 5,500 11000 11000 11000 11000 11000 11000 11000 11000 11000 11000 11000 11000 132000
Total 12 47200 82600 82600 82600 82600 82600 82600 82600 82600 82600 82600 82600 82600 991200
Year5
Accountant 1 15,000 15000 15000 15000 15000 15000 15000 15000 15000 15000 15000 15000 15000 180000
Marketing 1 15,000 15000 15000 15000 15000 15000 15000 15000 15000 15000 15000 15000 15000 180000
Delivery staff 3 6,000 18000 18000 18000 18000 18000 18000 18000 18000 18000 18000 18000 18000 216000
House Keeper 2 5,500 11000 11000 11000 11000 11000 11000 11000 11000 11000 11000 11000 11000 132000
Waiter 3 6,200 18600 18600 18600 18600 18600 18600 18600 18600 18600 18600 18600 18600 223200
Security 2 5,500 11000 11000 11000 11000 11000 11000 11000 11000 11000 11000 11000 11000 132000
Total 12 53200 88600 88600 88600 88600 88600 88600 88600 88600 88600 88600 88600 88600 1063200
86
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Production Cost
Year1
Labour 18,000 18000 18000 18000 18000 18000 18000 18000 18000 18000 18000 18000 216000
Electricity 2,000 2,000 2,000 2,000 2,000 2,000 2,000 2,000 2,000 2,000 2,000 2,200 24,200
Water 150 150 100 100 100 100 100 100 100 100 100 150 1,350
Year2
Labour 18,000 18000 18000 18000 18000 18000 18000 18000 18000 18000 18000 18000 216000
Electricity 2,300 2,300 2,000 2,000 2,000 2,000 2,000 2,000 2,000 2,000 2,000 2,500 25,100
Water 150 150 100 100 100 100 100 100 100 100 100 150 1,350
Year3
Average cost of direct material 6,588 6,588 5,636 5,636 5,636 5,636 5,636 5,636 5,636 5,636 6,588 8,493 73345
Labour 19,500 19500 19500 19500 19500 19500 19500 19500 19500 19500 19500 19500 234000
Electricity 2,500 2,500 2,000 2,000 2,000 2,000 2,000 2,000 2,000 2,000 2,000 2,700 25,700
Water 150 150 120 120 120 120 120 120 120 120 120 200 1,580
Year4
Labour 19,500 19500 19500 19500 19500 19500 19500 19500 19500 19500 19500 19500 234000
Electricity 2,700 2,700 2,200 2,200 2,200 2,200 2,200 2,200 2,200 2,200 2,200 2,510 27,710
Water 170 170 150 150 150 150 150 150 150 150 150 200 1,890
87
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Year5
Labour 21,000 21000 21000 21000 21000 21000 21000 21000 21000 21000 21000 21000 252000
Electricity 2,700 2,700 2,400 2,400 2,400 2,400 2,400 2,400 2,400 2,400 2,400 2,800 29,800
Water 200 200 170 170 170 170 170 170 170 170 170 230 2,160
88
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Pre-Operating Cost
Total Loan amount 1,200,000
Pre-operation cost Total price

land and building 3,500,000
Register for company limiter’s establishment 5,000
Registered capital of no more than 1,000,000 Baht 5,000
Total 3,510,000
Equipment 236,570
Decoration 300,000
Total 536,570
Equipment Descript No. Product Price/Unit Total

1 Counter bar 1 12,000 12,000
2 Table and chairs 8 2,200 30,160
3 Luxury L-shape 1 20,800 20,800
4 Mitsubishi Air conditioner (13000 BTU) 2 14,900 29,800
5 Telephone 2 1,000 2,000
6 Fax 1 4,600 4,600
7 Cake Displays 1 37,500 37,500
8 Computer Intel Pentium 2 10,165 20,330
9 Television JVC 29" 1 6,690 6,690
10 Speaker Model: NTS NC-602 1 2,600 2,600
11 Printer 1 2,750 2,750
12 Cash Register 1 35,000 35,000
13 Book magazine 10 60 600
14 Spoon 40 173 6,920
15 Tray 15 48 720
16 Water glass 40 75 3,000
17 Glass 20 55 1,100
18 Miscellaneous Equipment 1 20,000 20,000
Total 148 236,570
89
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Member
1.
Personal Details
Name: Miss janejira Jienboot

ID: 5031205017
Date of Birth: January 4th , 1989
Age: 21 years
Marital Status: Single
Bloods Type: A
Nationality: Thai
Religion: Buddhism
Permanent Address: 470 Moo.1 Tambon Tasud, Amphur Muang, ChiangRai
Telephone Number: 084-3652388
E-mail address : k_cucumber@hotmail.com
Educational
Degrees Duration School/University Program
Bachelor 2006-Present Mae Fah Luang Management

Degree University (Tourism Major)
High School 2004-2006 Hatyai Wittayalai school Eng-French
90
__________________________________________________________________
2.
Personal Details
Name: Miss Nipaporn Tumsorn

ID: 5031205037
Date of Birth: September 8th, 1988
Age: 21 years
Bloods Type: O
Nationality: Thai
Religion: Buddhism
E-mail address : dekdee_aoy@hotmail.com
Educational

High School 2004-2006 Aussumption College Lumpang Eng-French
91
__________________________________________________________________
3.
Personal Details
Name: Miss Palida Kawichai
ID: 5031205047
Date of Birth: August 10, 1988
Age: 22 years
Bloods Type: A
Nationality: Thai
Religion: Buddhism
Permanent Address: 73 m.6, Toung-fai, Moung, Lampang
E-mail address : beerkavi@hotmail.com
Educational

High School 2004-2006 Assumption College Lampang Eng-France
92
__________________________________________________________________
4.
Personal Details
Name : Miss Wipada Yodcharood

ID: 5031205076
Date of Birth : May 8th , 1988
Age : 22 years
Marital Status : Single
Bloods Type : O
Nationality : Thai
Religion : Buddhism
Permanent Address : 2 Moo.7 Tambon Baandu, Amphur Muang, ChiangRai
Telephone Number : 086-71925190
E-mail address : cripy_katsha@hotmail.com
Educational

Vocational 2004-2006 Chiang Rai vocational Tourism industry

Education collage
93
__________________________________________________________________
5.
Personal Details
Name: Miss Sivaporn Thepkom.
ID: 5031205080
Date of Birth: Ausgst 29, 1989
Age: 21 years
Bloods Type: B
Nationality: Thai
Religion: Catholic
Permanent Address: 12 m.6, banpong, wingpapao, ChiangRai
Telephone Number: 0841515421
E-mail address : t_ang_tun@hotmail.com
Educational

High School 2004-2006 Assumption College Lampang Eng-France
94
__________________________________________________________________
6.
Personal Details
Name: Miss Sukonthip Bunyarat.

ID: 5031205085
Date of Birth: October 29 th, 1988
Age: 22 years
Bloods Type: A
Nationality: Thai
Religion: Buddhism
Permanent Address:Phu Tong Apartment 392 Moo.1 Tambon Tasud, Amphur
Muang, ChiangRai
E-mail address : keitanaruk@hotmail.com
Educational

High School 2004-2006 Satrirachinuthit Science

School
95
__________________________________________________________________
7.
Personal Details
Name: Miss Suthira Pankaew.

ID: 5031205087
Date of Birth: October 5th, 1988
Age: 22 years
Bloods Type: O
Nationality: Thai
Religion: Buddhism
E-mail address : Hey_boy_24@hotmail.com
Educational

High School 2004-2006 Kanarassadornbamroong Yala Eng-Chinese

School
96
__________________________________________________________________
8.
Personal Details
Name: Miss Ussaneeya Buajoy

ID: 503 1205 097
Date of Birth: July 24th, 1988
Age: 21 years
Bloods Type: O
Nationality: Thai
Religion: Buddhism
Permanent Address: 59 Moo 9, Tumbon Sridonchai, Ampour Theong,
Chiangrai 57230
E-mail address : tortao88@msu.com
Educational

University (Tourism Management)
Senior High 2001-2006 Damrong rat Songkhor Science-Computer
School Chiangrai
97

The Project Feasibilty Study and Evaluation - Aj. Chaiyawat Thongintr. Mae Fah Luang University (MFU) 2010

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The Project Feasibilty Study and Evaluation - Aj. Chaiyawat Thongintr. Mae Fah Luang University (MFU) 2010

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Preface

Chapter 2: Industry Profile 6

Chapter 3: Market Feasibility Study 22

Chapter 4: Technical Feasibility Study 38

Chapter 5: Financial Analysis 62

Chapter 6: Risk Management 70

Office and shop

1.2 Project Objective(s)

1.3 Benefits of Project

1. We get the knowledge about administration business.

2. To know the customer behavior for consume bakery.

3. Can analyze the market in the future.

4. Can analyze the business feasibility.

5. To know technical about competitive into the market

1.4 Activities/Time Frame

Chapter 2: Industry Profile

2.1 Nature of Industry

The Roman Empire

A baker's shop in Oslo, Norway. A modern Pita bakery in Istanbul

• Negative connotations of pre-frozen or pre-made goods. It can be true that

2.2 Situation of Industry

• Industrial bakeries, e.g. President Bakery and Gardenia, with nationwide

The markets for bakery ingredients

Product 2003 Imports 2007 Imports Import Market

3,676 tonnes 6,258 tonnes In 2007, based on

Policy affecting bakery ingredients

Thailand has an official policy of discouraging the import and consumption of

the Thai market.

Figure 2.1 Imports of Bread Making Quality Wheat – 2003 to 2007 1

2.3 Product/Service (in General)

There are the product recommend in Happy Time Bakery Company.

2.3.1 Grape Cake

2.3.2 Chocolate Mango Cake

2.3.3 Raisin bread

2.3.4 Buco( young coconut pie)

2.3.5 Almond Brownie

2.3.6 Cereal Cookie.

2.3.8 Strawberry Cake

- is a socially responsible corporate citizen – demonstrating respect for its customers,

2.6.2 Business Level

2.6.3 Function Level

Market Feasibility study

Chapter 3: Market Feasibility Study

(Table 3.1) The price of Happy Time Product

Brownie chocolate almond brownie 35 Baht per piece

SWOT Analysis of Happy Time Bakery Company

3.1.1 General Environment Analysis

3.2 Competition Analysis (3C Analysis)

3.2.1 Competitors Analysis

4. Pueng Noi Bakery

6. Love at first bite Bakery

(Table 3.2) The table to compare with competitors

3.2.2 Competitive Analysis

The Customer Behavior of Thailand.

3.2.3 Customer Analysis

3.3 STP Analysis

3.4 Marketing Mix Strategy

3.5 Sales Forecast/Profit Estimation

Visitor 2006 2007 %

Figure 3.3 the sale forecast

Sale forcast of Happy Time Bakery Company

This graph shows we get break even point in year 5