PROFESSIONAL FORUM
Volume 8 Number 3
September 2000
Method: Study 1
Participants
Participants were 36 account officers employed at
CFS who participated in the `Best Practices' study
conducted in September and October 1998. Two
groups were selected on the basis of their
performance in conducting collections negotiations. The `Best Practices' group consisted of
24 account officers who were identified as having
been consistently high producers. The `Less
Successful' group consisted of 12 account officers
who were identified as having had consistently
low production in the period that preceded
commencement of the study.
Measure
The instrument employed in this study was the
BarOn Emotional Quotient Inventory (Bar-On
1997). The Emotional Quotient Inventory (EQ-i)
is designed to measure emotional intelligence in
individuals 16 years of age and older. Emotional
intelligence pertains to the emotional, personal,
social, and survival dimensions of intelligence,
rather than the strictly cognitive skills related to
learning, memory recall, thinking, and reasoning.
An emotional intelligence score helps to predict
`success' in life. It also reflects one's current
coping skills, ability to deal with daily environmental demands, degree of `common sense', and
ultimately, overall mental health.
The EQ-i consists of 133 items that yield, in
addition to the emotional intelligence scores, validity checks in the form of positive and negative
impression scores and a response inconsistency
score. Also, the EQ-i produces scores for 5 composite factors and 15 sub-scales of emotional
intelligence. The Intrapersonal composite consists
of five sub-scales: Emotional Self-Awareness,
Assertiveness, Self-Regard, Self-Actualization,
and Independence. The Interpersonal composite
consists of three sub-scales: Empathy, Interpersonal Relationship, and Social Responsibility.
The Adaptability composite includes three subscales: Problem Solving, Reality Testing, and
Flexibility. The Stress Management scale is
comprised of two sub-scales: Stress Tolerance
and Impulse Control. The General Mood
composite includes two sub-scales: Happiness
and Optimism.
EQ-i raw scores for these composite factors
and sub-scales are converted into standard scores
that have a mean of 100 and a Standard
Deviation of 15. This is done to make comparisons within and between individuals and
177
Results
Emotional Intelligence in the `Best Practices' Account
Officers
The `Best Practices' officers, as a group, were
found to possess a level of emotional intelligence
that is significantly higher than that of the North
American population at large, as indicated by
their Total EQ score (see Table 1).1
This group's overall Intrapersonal EQ is also
significantly higher than the population average
with substantial elevations in the areas of
Independence, Emotional Self-Awareness, SelfActualization, and Assertiveness. Four of the
eight highest sub-scale scores for these account
officers are within this Intrapersonal domain.
The `Best Practices' officers also demonstrate
strength in their Interpersonal Relationship and
Social Responsibility skills, both sub-scales of the
Interpersonal EQ composite scale. Surprisingly,
their skills in the area of Empathy are not
exceptionally well developed. This group's
overall strength in the area of Adaptability is
largely due to its expertise in Reality Testing
skills.
Within the Stress Management composite, the
two sub-scales, Stress Tolerance and Impulse
Control, represent the second highest and the
lowest scores for this group profile, respectively.
The `Best Practices' officers' tolerance for stress is
very high, while concurrently, their impulse
control is not. This apparently contradictory
finding will be explored further in the Discussion
section.
Finally, the total General Mood EQ mean
score is considerably above average, with both of
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September 2000
178
Table 1: Comparison of mean EQ-i scores between best practices and less successful account officers
EQ-i Scale
Total EQ
Intrapersonal EQ
Emotional Self-Awareness
Assertiveness
Self-Regard
Self-Actualization
Independence
Interpersonal EQ
Interpersonal Relationship
Social Responsibility
Empathy
Adaptability EQ
Problem Solving
Reality Testing
Flexibility
Stress Management EQ
Stress Tolerance
Impulse Control
General Mood EQ
Happiness
Optimism
Best Practices
Less Successful
110
112
110
109
104
110
114
108
108
109
104
108
105
109
104
105
111
98
108
106
110
102
102
101
99
101
101
104
107
107
106
106
99
94
104
99
103
106
99
97
94
101
its sub-scales, Optimism and Happiness, indicating well-developed skills in this group.
These results are summarized in Table 1.
Overall, they support the hypothesis that consistently successful account officers work with
substantially higher than average emotional
intelligence.
Emotional Intelligence in the `Less Successful'
Account Officers
The overall Total EQ mean score for the `Less
Successful' group did not prove to be
significantly different from the mean of the
population at large.2 However, this group did
demonstrate well-developed Interpersonal skills
as assessed by the Interpersonal Relationship,
Social Responsibility, and Empathy sub-scales.
This group also was found to possess a relatively
high tolerance for stress, (i.e., Stress Tolerance
sub-scale of the Stress Management composite).
Comparison of `Best Practices' Versus `Less
Successful' Groups
Overall, the `Best Practices' group demonstrated
a substantially higher level of emotional
intelligence than did the `Less Successful' group.
Within the Intrapersonal dimension, the greatest
differences were found between the two groups,
with the `Best Practices' group scoring substantially higher on the following sub-scales:
Emotional Self-Awareness, Assertiveness, SelfActualization, and Independence (see Table 1).
Volume 8 Number 3
September 2000
t-value
1.848
2.677
1.726
2.281
0.692
2.237
2.977
0.241
0.179
0.628
0.443
1.733
1.862
1.242
0.998
0.514
1.382
0.249
2.696
2.172
2.305
p-value
Significant?
0.037
0.006
0.047
0.014
0.247
0.016
0.003
0.405
0.430
0.267
0.330
0.046
0.036
0.111
0.163
0.305
0.088
0.403
0.005
0.018
0.014
Yes
Yes
Yes
Yes
No
Yes
Yes
No
No
No
No
Yes
Yes
No
No
No
No
No
Yes
Yes
Yes
Discussion: Study 1
Results of Study 1 support the hypothesis that
the `Best Practices' group possesses a higher level
of overall emotional intelligence than the `Less
Successful' group. This group's performance
suggests that it is comprised of people with
well-developed emotional intelligence who are
generally leading successful and happy lives.
The Intrapersonal emotional intelligence of the
`Best Practices' group is very well-developed and
these individuals can be described as
independent, aware of feelings, and able to
express those feelings and ideas to others with
comfort and confidence. Results suggest that
these individuals are usually willing and capable
of thinking, working, and making decisions
independently. They are likely to value their
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180
Method: Study 2
Participants
Participants were 34 account officers employed at
CFS who participated in the `Best Practices' Study
conducted in September and October 1998.3
Measure
A measure of cash collections, based on
information maintained in the CFS data base, is
the percentage of cash goal attained per month
by each account officer. Table 2 shows these data
averaged for the two groups of account officers
under study.
Participants completed the Bar-On Emotional
Quotient Inventory prior to engaging in this
study (see Study 1).
Procedure
In order to determine any differences in percentage of cash goal attained between the `Best
Practices' and the `Less Successful' groups over
the preceding three and six months, t-tests were
conducted. If significant differences were found
between the groups, the study would then
proceed.
Participants, for whom three full months of
collection data were available in August,
September and October 1998, were ranked and
then divided into two groups of High versus
Low Cash Collectors, each group consisting of 17
people. Next, t-tests were conducted on
Results
Preliminary Analysis of Percentage of Cash Goal
Attained by Group
The `Best Practices' group clearly outperformed
the `Less Successful' group in terms of cash goal
attainment for the preceding six and three
months. Results of this analysis were highly
significant statistically (see Table 2).
Comparison of High and Low Cash Collectors on
Emotional Intelligence
Analyses were conducted in order to compare
the High and Low Cash Collectors groups on
their EQ-i scores (see Table 3). Overall, the High
Cash Collectors group performed better than did
the Low Cash Collectors group on all sub-scales
with the exception of Empathy and Impulse
Control. They performed notably better on three
of the EQ-i sub-scales: Independence, SelfActualization, and Optimism. The Low
Collectors group performed significantly better
than the High Cash Collectors group on the
Interpersonal sub-scale of Empathy. This
particular finding reflects the trend seen in Study
1 where the `Less Successful' group scored higher
on the Empathy sub-scale. Again, as in Study 1,
Low Cash Collectors performed better than did
High Cash Collectors on the sub-scale Impulse
Control, however the difference was not
statistically significant.
Comparison of High and Low Cash Collectors on
Percentage of Cash Goal Attained
An additional t-test was conducted in order to
compare the High and Low Cash Collectors on
their average (corrected)4 percentage of cash goal
attained. Results of this analysis are highly
statistically significant with the High Cash
Collectors clearly outperforming the Low Cash
Collectors (see Table 4).
Table 2: Average percentage of cash goal attained over the past 6 and 3 months by the best practices and less
successful account officers
MayOctober 1998
AugustOctober 1998
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September 2000
Best Practices
(n = 22)
Less Successful
(n = 12)
p-values
Significant?
100%
88
47%
42
p < 0.01
p < 0.01
Yes
Yes
181
Table 3: Averages of emotional intelligence profile scores for high and low cash collectors
EQ-i Scale
p-valueb
Significant?
109
112
114
103
103
107
0.13
0.01
0.02
No
Yes
Yes
101
110
0.01
Yes
107
101
0.16
No
96
104
0.07
No
106
111
99
104
0.10
0.03
No
Yes
Intrapersonal EQ
Assertiveness
Self-Actualization
Independence
Interpersonal EQ
Empathya
Adaptability EQ
Problem Solving
Stress Management EQ
Impulse Controla
General Mood EQ
Happiness
Optimism
Notes:
a
Note the inverse relationship.
b
All p-values are based on t-tests.
Table 4: Average percentage of cash goal attained over the past 3 months by the high and low cash collectors
% Goal attainment
High collectors
(n = 17)
Low collectors
(n = 17)
p-value
163
80
< .0001
Discussion: Study 2
Results of these analyses strongly suggest that
higher levels of emotional intelligence in account
officers lead to increased cash goal attainment.
Overall, high cash collectors have particularly
well-developed skills in the areas of independence, self-actualization, and optimism. Interestingly, low cash collectors perform significantly
better in the area of empathy (an interpersonal
skill) and relatively better in the area of impulse
control (a stress management skill).
It is suggested that a good empathic skill in
combination with an adequate, or good enough
ability to control one's impulses, results in a
winning set of skills. This skill set provides the
account officer with enough understanding of the
customer's feelings and needs to build a good
rapport while maintaining the emotional
intensity needed to communicate a sense of
urgency a skill considered as being necessary in
successful collections.
Given that the two groups in Study 2 did
differ on Empathy, with the Low Cash Collectors
performing significantly better than the High
Cash Collectors, the greater success of the `Best
Practices' group can be attributed to its welldeveloped skills in other areas. Specifically, better
developed skills in the Intrapersonal area, such as
Self-Actualization and Independence, and in the
Summary
Findings reported on the basis of these studies
strongly suggest that an overall higher level of
emotional intelligence in account officers
contributes to more successful collections. Two
groupings of emotional competencies, thought to
be essential in successful negotiations, were
outlined. Self-awareness and empathy constituted
the first grouping, while self-control and
adaptability comprised the second. Skills in these
areas were hypothesized as being essential in the
prevention of an `emotional hijack' or problem of
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September 2000
Notes
1. All skills reported within this section, as
strengths of the Best Practices group, are
based on t-tests which achieved statistical
significance at the probability level of .05.
2. All skills reported within this section, as
strengths of the Less Successful group, are
based on t-tests which achieved statistical
significance at the probability level of .05.
3. Two Best Practices account officers began
section leader training during the August
October period and hence did not contribute
data to the analyses in Study 2.
4. Each account officer's monthly percentage of
goal attained was divided by the average
percentage of goal attained for that
individual's functional area. This ensures
comparability between account officers
working different assets.
References
Bar-On, R. (1997) Bar-On Emotional Quotient
Inventory: A Measure of Emotional Intelligence
(Technical Manual). Toronto, ON, Multi-Health
Systems Inc.
Goleman, D. (1998) Working with Emotional
Intelligence. New York, Bantam Books.