School of Business
Course Outline
Semester
Course Title
Section
Summer
2015
Distribution
Management (MKT380)
01
Lecturer:
Suman Saha
e-mail: suman.p.saha@gmail.com
Course Objectives
A study and discussion of the scope and field of distribution management which include: a
detailed study of the different forms of distribution channels that are being used by modern
day companies, selection of intermediaries, developing distribution strategies, eliminating
and managing channel conflict, the explosion of the internet as a distribution channel and a
discussion of other issues relating to distribution.
I wish you a rewarding learning experience and look forward to working with you.
COURSE CONTENT
Part I : Introduction and crafting your channel
CH 1: Pivotal Marketing channel concepts
CH 2: Channel design sequence
Assessment:
No.
1
2
3
4
5
Assessment Activity
Percentage
Quiz
10%
Project Work
10%
Presentation
10%
Attendance
5%
5%
Mid-semester Test
Tutorial
Peer Evaluation
9
Final Exam
Total
20%
5%
10%
25%
100%
Required Text: Managing Channels &of Distribution, Kenneth Rolnicki: The marketing
executives complete guide.
Project Work:
Students will be divided into groups for the project. The group project requires you to prepare a
written short report on distribution selection & management of any company operating in Bangladesh.
Details of the report will be conducted later in the class. Equal participation is essential.
Due dates will be strictly adhered to. Extensions will be granted only in cases of
demonstrated urgent need.
The Final Exam will be held during the formal examination period.
If assignments are not submitted by the due date, a penalty of 10% per day will be deducted
from the assessment mark and after seven (7) days a zero mark will be recorded.
It is the students responsibility to keep appropriate copies/backups of every assignment
submitted.